arda awards - American Resort Development Association

Transcription

Recognize your organization’s best
people, products, places and promotions
N OMIN A T ION G UID E
2016 ARDA Awards Nomination Guide
SUBMIT
E N T R IE S NOW
Early Bird Deadline
Wednesday, December 16, 2015
Final Deadline
Wednesday, January 20, 2016
ARDA AWARDS
www.arda.org
ARDA would like to thank the sponsors
of last year’s Awards Program
2015 AWARDS PROGRAM SPONSORS
PLATINUM SPONSORS
Marriott Vacations Worldwide
RCI
Starwood Vacation Ownership
Wyndham Vacation Ownership
The Berkley Group
Bluegreen Corporation
Disney Vacation Club
Hilton Grand Vacations
Holiday Inn Club Vacations
GOLD SPONSORS
Aspen National Collections
Diamond Resorts International
Eck, Collins & Richardson
Interval Leisure Group
MasterCorp
ResortCom International
Virginia Resort Development Association
For information on this year’s sponsorship opportunities, please contact:
Jonathan Fetsko, Director of Sponsorship and Membership Development
(202) 371-6700 or [email protected]
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2016 ARDA AWARDS
2016 ARDA AWARDS
NOMINATION GUIDE
Thank you to the
ARDA Awards Committee!
General Information.................................................4
Awards Commitment......................................................4
By devoting their time and effort, they
ensure that ARDA provides recognition to
the outstanding achievers in our industry.
Eligibility & Things to Note.............................................4
Awards Gala.......................................................................4
Nomination Entry Information............................... 5
General Nomination Guidelines....................................5
Deadlines and Fees..........................................................5
Nomination Submission Procedures..................... 6
ARDA Circle of Excellence (ACE)............................ 7
Categories 1–6..................................................................8
Categories 7–10................................................................9
Marketing & Sales Division....................................10
Marketing Categories 11–15......................................... 11
2015–2016
AWARDS COMMITTEE
Jillian Dick
Amy Lipka
Wyndham Vacation
Ownership
RCI
Darla Everitt
Marriott Vacations
Worldwide, Corp.
Melanie Gring
Global Connections, Inc.
Management & Administration............................. 13
Categories 23–33...........................................................14
Categories 34–49........................................................... 15
Advertising, Promotion & Communications...... 16
Categories 50–63........................................................... 17
Categories 64–70...........................................................18
Design: Resort & Sales Center.............................. 19
Categories 71–77........................................................... 20
Leigh Ann Nieman
Wendy Poe
Judging..................................................................... 21
Bluegreen Corporation
Recognition.............................................................. 21
Robert Stolt
Contacts & Deadlines............................................. 21
RCI
Jessica Johnson
Sales Categories 16–22................................................. 12
Stacey Sutherland
Brian Krist
Holiday Inn Club
Vacations
Holiday Inn Club
Vacations
It is the mission of the American Resort Development
Association (ARDA) to foster and promote the growth of the
vacation ownership industry and to serve its members through
education, public relations and communications, legislative
advocacy, membership development and ethics enforcement.
It is the mission of the ARDA Awards Committee to
(1) provide a program for the fair and equal evaluation
of achievement levels within our industry, (2) give
recognition to those who have achieved excellence
within the industry and have been properly nominated
for these achievements; and (3) plan, execute and
evaluate a high quality and meaningful awards
recognition event.
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2016 ARDA AWARDS
2016 ARDA AWARDS
GENERAL INFORMATION
Awards Commitment
The ARDA Awards Program is committed to recognizing the best nominees submitted in categories
that include overall professional excellence, outstanding sales and marketing accomplishments,
product design, advertising and promotion. The category divisions for the 2016 ARDA Awards
program are: Marketing & Sales, Management & Administration, Advertising, Promotion &
Communications and Design: Resort & Sales Center.
The ARDA Circle of Excellence (ACE) division honors those who have attained the highest level of
excellence in the resort industry.
Eligibility & Things to Note
The ARDA Awards Program is open to all ARDA members. ARDA members must be current in all
financial accounts with ARDA at the time entries are submitted.
All nominees in the Marketing & Sales and Management & Administration Divisions must have worked
for the ARDA member company for the entire 2015 calendar year. Entries in the Advertising, Promotion
& Communications Division are limited to materials first used or results first achieved in the 2015
calendar year. Nominations in the Design-Resort & Sales Center Division must simply be a completed
project in the vacation ownership industry (year of completion is not a factor in eligibility).
Previous award winners may not be nominated again in the same category; however, finalists may be
resubmitted in the same category.
Companies may submit in as many categories as they deem fit; however, each company is limited to
two entries per category.
ARDA reserves the right to cancel or merge any categories that receive fewer than five entries. No
refunds will be given in the case of cancelled or merged categories. ARDA reserves the right to split
categories, or award multiple winners in the cases of a large number of submissions. ARDA reserves the
right not to award a winner for a particular category, if the judges deem that none of the nominations
are worthy.
ARDA AWARDS
Wednesday, May 4, 2016
The Diplomat Resort & Spa
Hollywood, Florida, USA
Awards Gala
This year’s Awards Gala, where all winners will be
announced, will be held on Wednesday, May 4, 2016,
at the Diplomat Resort & Spa in Hollywood, FL.
Tickets to the Awards Gala may be purchased via the
ARDA website when registering for ARDA World 2016.
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2016 ARDA AWARDS
2016 ARDA AWARDS
NOMINATION ENTRY INFORMATION
General Nomination Guidelines
•All entries must be received by close of business Wednesday, January 20, 2016. No exceptions
or extensions will be provided.
•For those categories requiring a Marketing & Sales Statistical Data Form, the Marketing & Sales
Statistical Data Form will be due no later than January 31, 2016. The rest of the nomination
must be submitted by January 20, 2016.
•Entry fees are non-refundable.
•Entries received without the proper fees will be disqualified.
•Entrants are responsible for all shipping and postage costs.
•Entries become the property of ARDA upon receipt. ARDA reserves all publishing rights to
materials submitted.
•Submitted entries/collateral will not be returned.
•If you have questions, please contact Catherine Lacey at [email protected].
Deadlines and Fees
EARLY BIRD
Entries received
on or before
Dec. 16, 2015
CATEGORIES
ARDA Circle of Excellence (ACE) FINAL
Entries received
between Dec. 17, 2015
– Jan. 20, 2016
$50 each
$75 each
Marketing & Sales $125 each
$150 each
Management & Administration $125 each
$150 each
Advertising, Promotion & Communications $175 each
$200 each
Design: Resort & Sales Center $175 each
$200 each
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2016 ARDA AWARDS
2016 ARDA AWARDS
NOMINATION SUBMISSION INFORMATION
Nomination Submission Procedures
Advertising, Promotion & Communications
Division & Design: Resort & Sales Center
Division Nomination Guidelines:
ACE Division, Marketing & Sales Division,
Management & Administration Division:
1 All entries will be submitted electronically.
Use the applicable email address for your
division ([email protected], marketingandsales@
arda.org or managementandadmin@arda.
org).
1 Nomination Entry Form should be completed
and paper-clipped to the front of the
narrative.
2 Narrative should be submitted on white 8 ½ x 11” paper with double spaced, 12-point
type, 1” margins and black ink. The top right
corner of each page of the narrative should
include the category name, category number
and company name. Narratives may be no
longer than 8 pages in length. See each
division/category description for additional
guidelines on narratives. Sample narratives
for each division (except ACE) can be found
at www.arda.org/awards.
2 The subject line of your email must include
the category number for your nomination. (i.e., Category 24).
3 The body of your email must include the
category number, name of person or product
that is being nominated and company name.
(i.e., Category 24, John Smith, XYZ Resort).
4 Send only one nomination per email.
5 Every nomination will receive confirmation of
receipt. If you do not receive confirmation of
receipt within 24 hours of submission, email
[email protected].
3 All collateral items must be labeled on the
back of each piece. Label must include the
category name, category number, company
name and number of collateral piece (i.e.,
1 of 3, 2 of 3, etc.). Presentation boards
on foam core or gator board may not be
larger than 10” x 12”. Hard copy collateral is
required for all categories unless otherwise
noted in the descriptions.
6 All nominations must include the following:
— Nomination Entry Form (one for every
nomination)
— Payment
— Narrative: see each division/category
description for narrative criteria. Sample
narratives for each division (except ACE)
can be found at www.arda.org/awards.
4 Please see specific requirements for digital
categories as noted within the category
descriptions.
— Photographs: see each division/category
description for photograph criteria.
5 Include one CD with each nomination.
CD should include a copy of the narrative
and one digital image representing your
nomination. The digital image will be used on
the Awards Finalist Wall at ARDA World 2015
should your nomination become a finalist.
— Marketing & Sales Statistical Data Form:
required for certain categories within the
Marketing & Sales division. Please refer to
each category description for additional
information.
6 All nomination must be mailed to the
following address:
—If you are nominating a team, please
note that we cannot list team members’
names on finalist/winner certificates or
trophies. For this reason, please submit
a team name (i.e., XYZ company, Brand
Management Team).
ARDA Awards Program
Catherine Lacey
1201 15th Street, NW, Ste 400
Washington, DC 20005
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2016 ARDA AWARDS
CATEGORIES
2016 ARDA AWARDS
1-10
ARDA CIRCLE OF EXCELLENCE “ACE”
ENTRY FEE: EARLY BIRD $50 | $75 FINAL DEADLINE
ARDA Circle of Excellence (ACE) Division
The ARDA Circle of Excellence (ACE) Division is open to all ARDA members,
regardless of an individual’s position or the nature of their organization’s mission.
The ACE division represents the highest level of excellence within the resort industry.
Nominees cannot receive a second ACE award in the same category; however, they can be
nominated for different ACE categories. Nominations can be resubmitted for the same category
provided the person/company has never won that award before.
Judges for the ACE awards are not employed within the resort development industry. Multiple awards
(or no awards) may be given in any ACE category, at the sole discretion of the judges.
There are no finalists for the ACE awards—only a winner for each category. The winner will be
announced at the Awards Gala. By nominating an individual or company for an ACE award, the
nominator assumes responsibility for the presence of the ACE nominee at the Awards Gala.
Specific entry instructions for ACE categories:
• All entries will be submitted electronically to [email protected].
• The subject line of your email must include the category number for your nomination (i.e., Category 24).
• The body of your email must include the category number, name of person or product that is being
nominated and company name (i.e., Category 24, John Smith, XYZ Resort).
• Send only one nomination per email.
• Every nomination will receive confirmation of receipt. If you do not receive confirmation of receipt within
24 hours of submission, email [email protected].
• All nominations must include the following:
–Nomination Entry Form (one for every nomination)
–Payment
–Narrative: double spaced, minimum 12-point type, 1” margins, no graphics and no more than 8 pages.
The top right corner of each page of the narrative must include the category name, category number,
and nominee’s name.
–See each category description for additional nomination criteria.
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EARLY BIRD DEADLINE: DECEMBER 16, 2015 • 2016 ARDA AWARDS • FINAL DEADLINE: JANUARY 20, 2016
CATEGORIES
2016 ARDA AWARDS
1-6
1ACE Community Service Award
This award recognizes an outstanding community contribution by an ARDA member, during the 2015 calendar year. This
nomination should be for a one-time event (i.e., golf tournament, charity fundraising gala, etc). Narrative should include
a description of the community service activity or event, including its purpose and goal and the reason for the company’s
involvement. Describe the nature and extent of the company’s involvement and the level of participation. In addition, discuss
how the contribution impacted the community. Include a minimum of two letters of recommendation, ideally from the charity
or community service organization that your nomination describes. Please send a minimum of four images (can be photos, or
other collateral pieces that describe or represent the event/activities). Images should be .jpg or .tiff format in PC format at a
minimum of 300 dpi.
2 ACE Innovator Award
This award recognizes a company or individual that has developed a groundbreaking product, service or concept. This innovation
must have been successfully implemented within the last two years. Narrative should discuss the nature of the innovation, the
need for such an innovation and the impact of the innovation on the company operations, staff, and the industry as a whole.
Include a minimum of two letters of recommendations from professional collegues. Please send a minimum of four images that
illustrate the innovation. Images should be in .jpg or .tiff format, in PC format at a minimum of 300 dpi.
3 The ACE Spirit of Hospitality Award
This award recognizes an outstanding employee who has demonstrated commitment and loyalty to his/her organization, has a
history of superior performance and contributions and has set a positive example for his/her co-workers. Narrative should discuss
what makes this individual’s achievements outstanding and worthy of an ARDA ACE award. Please include specific achievements
and examples of how obstacles were overcome to achieve success, along with actions that resulted in savings or increased
revenues. Discuss the individual’s professional characteristics including his/her leadership, creativity, honesty, positive attitude
and willingness to “go the extra mile”. Letters of recommendation are encouraged but not required. This award is typically given to
a person in middle or director level management; this is not a CEO or senior leadership level award. Please send one photograph
of nominee. Image should be in .jpg or .tiff format, in PC format at a minimum of 300 dpi.
4 The ACE International Spirit of Hospitality Award
This award recognizes an outstanding employee who works in an international location (must be located outside the United
States), who has demonstrated commitment and loyalty to his/her organization, has a history of superior performance and
contributions and has set a positive example for his/her co-workers. Narrative should discuss what makes this individual’s
achievements outstanding and worthy of an ARDA ACE award. Please include specific achievements and examples of how
obstacles were overcome to achieve success, along with actions that resulted in savings or increased revenues. Discuss the
individual’s professional characteristics including his/her leadership, creativity, honesty, positive attitude and willingness to “go
the extra mile”. Letters of recommendation are encouraged but not required. This award is typically given to a person in middle
or director level management; this is not a CEO or senior leadership level award. Please send one photograph of nominee. Image
should be in .jpg or .tiff format, in PC format at a minimum of 300 dpi.
5 ACE Employer Award
This award recognizes an employer that has demonstrated a commitment to its employees through training, flexibility, individual
and team development, benefits and/or other unique programs for its staff. Narrative should describe in detail the programs
involved, number of employees who benefit from such programs, and the overall positive impact. Please send a minimum of four
images that illustrate the nomination. Images should be in .jpg or .tiff format, in PC format at a minimum of 300 dpi.
6 ACE Philanthropic Award
This award recognizes an outstanding on-going philanthropic effort for a humanitarian cause by an industry company. Narrative
should include a description of the philanthropic campaign, its purpose and goals, and the reason for the company’s involvement.
Discuss the nature of the company’s participation and the results, showing specific positive impact realized by the beneficiaries of
the effort. Include a minimum of two letters of recommendation. Letters of recommendation can be from the charity, individual(s)
or service project(s) that the nomination describes,chambers of commerce or other local civic organizations that may have
benefitted from company’s efforts. Please send a minimum of four images that illustrate the nomination. Images should be in .jpg
or .tiff format, in PC format at a minimum of 300 dpi.
More ARDA Circle of Excellence “ACE” Categories >
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CATEGORIES
2016 ARDA AWARDS
7-10
7 ACE Domestic Project of Excellence Award
9 ACE Women on Their Way Award
This award recognizes a timeshare or mixed-use project
built within the United States, which is considered the best
of the best.
This award is given to a woman on the rise within
the resort industry in recognition for her outstanding
accomplishments to date. The nominee should possess
noteworthy achievements within a specific area that
effectively illustrate her past success and future potential.
She should have a minimum of five years experience
(and a maximum of ten) within the vacation ownership
industry. The narrative should showcase specific examples
of accomplishments that support the characteristics
of leadership, vision, professionalism, integrity and
commitment. Include two letters of recommendation
from professional colleagues. Please send one photograph
of nominee. Image should be in .jpg or .tiff format, in PC
format at a minimum of 300 dpi.
Narrative should discuss the following items:
•Design
•Sustainability
• Impact on local community
• Sales and marketing of the project
• Day-to-day operations
Please include the following digital items. Note: all images
should be .jpg or .tiff format, in PC format at a minimum
of 300 dpi.
Site plan
o
Floorplans of units and common areas/amenities
o
10 ACE Excellence in Customer Service
A minimum of 10 and a maximum of 20 PowerPoint
o
slides with plain color background, showing interior
and exterior of units, common areas, amenities and
landscaping.
This award emphasizes and highlights the commitment a
company makes to strive for and deliver the best service to
its owners and customers. This award recognizes a team
or company who has made exceptional contributions and
exceeded expectations in delivering services of superior
quality to owners and customers. Examples of customer
service may include such things as developing innovative
practices, techniques or systems resulting in significant
quality improvements in service, or through personal
interactions having performed exceptionally in delivering
superior service.
8 ACE International Project of Excellence
Award
This award recognizes a timeshare or mixed-use project
built in a non-United States location, which is considered
the best of the best. A U.S.-based company may be the
developer of the project, as long as the project itself is not
located within the Unites States.
Please address each of the following questions in your
narrative:
Narrative should discuss the following items:
•Design
•Sustainability
• Impact on local community
• Sales and marketing of the project
• Day-to-day operations
1 What is the mission, philosophy or guiding principal
that directs your approach to customer service?
What is done at all levels to develop and promote this
approach?
2 What performance indicators have been set and used
to monitor customer service levels? What training and
development programs exist to drive development
in customer service at all levels throughout the
organization?
Please include the following digital items. Note: all images
should be .jpg or .tiff format, in PC format at a minimum
of 300 dpi.
Site plan
o
Floorplans of units and common areas/amenities
o
3 How does the organization encourage, process and use
customer feedback?
A minimum of 10 and a maximum of 20 PowerPoint
o
slides with plain color background, showing interior
and exterior of units, common areas, amenities and
landscaping.
4 What authority do employees have to solve customer
problems?
You may also include, but are not required to include,
supporting evidence of customer satisfaction in the form
of letters from customers/owners, statistical analysis or
evidence of customer service. Please send a minimum of
four images that illustrate the nomination. Images should
be in .jpg or .tiff format, in PC format at a minimum of 300
dpi.
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CATEGORIES
2016 ARDA AWARDS
11-22
MARKETING & SALES
Marketing & Sales Division
The 2016 Marketing & Sales Award categories are open to all ARDA members.
Specific entry instructions for Marketing & Sales Categories:
• All entries will be submitted electronically to [email protected].
• The subject line of your email must include the category number for your nomination (i.e., Category 24).
• The body of your email must include the category number, name of person or product that is being nominated
and company name (i.e., Category 24, John Smith, XYZ Resort).
• Send only one nomination per email.
• Every nomination will receive confirmation of receipt. If you do not receive confirmation of receipt within 24 hours of submission, email [email protected].
• All nominations must include the following:
–Nomination Entry Form (one for every nomination)
–Payment
–Narrative: double spaced, minimum 12-point type, 1” margins, no graphics and no more than 8 pages.
The top right corner of each page of the narrative must include the category name, category number,
and nominee’s name and indication of whether your company is single site/small developer (5 or fewer
properties) or large developer (6 or more properties)
–See each category description for additional nomination criteria.
–One photograph of nominee in .jpg or.tiff format, in PC format at a minimum of 300 dpi.
–Marketing & Sales Statistical Data Form where applicable
Narrative Guidelines:
Blind judging is conducted in all marketing and sales categories. For this reason, do not include the nominee’s or
company name in the narrative (except in the top right corner, as indicated above). For example: “This individual
has consistently beaten sales goals for this 120-unit project located in the Rocky Mountains.” If you would like to
see an example of a previous winning narrative, please go to www.arda.org/awards.
Note: Marketing & Sales Statistical Data Form (where applicable) will be judged separately from the narrative and
will make up 50% of the final score for each entry.
Unless otherwise indicated, please be sure to fully answer each of the following questions in the narrative.
1 What makes the nominee’s performance and contributions outstanding?
2 Describe new ideas and methods introduced by nominee in 2015, including specific examples of
achievements, character, team effort and any other traits that sets this individual or team apart from others.
3 Describe nominee’s marketing and/or sales philosophy.
4Describe market conditions and identify/describe any unusual conditions relating to nominee’s performance,
such as competitive environment, market area and seasonality.
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CATEGORIES
2016 ARDA AWARDS
11-15
MARKETING & SALES
MARKETING
11 Marketing Management Executive
Individual executive responsible for the design, direction, implementation and control of marketing program(s) at a single resort/
sales site or multiple projects.
12 Marketing Manager or Team
Team involved in marketing and promotional efforts either on- or off-premises.
13 Marketing Programs (no Marketing & Sales Statistical Data Form needed for this category)
Marketing Program designed to attract prospects, generate tours and produce sales. Types of marketing programs can include
things such as: inbound and outbound programs, mini-vacation, OPC programs, digital marketing, direct mail, trial/entry/exit
programs, owner referrals and resale programs.
14 Alliance Partner Marketing Program (no Marketing & Sales Statistical Data Form needed for this category)
Marketing Program in which partners may provide the strategic alliance with resources such as products or distribution channels.
15 Call Center Team (no Marketing & Sales Statistical Data Form needed for this category)
A call center which administers incoming product support or information inquiries from consumers and can also include a call
center that uses outgoing calls for telemarketing and sales, product services and other customer care items. Please include in
your narrative the following items:
• Number of agents
• Type of call center
• Inbound/outbound or both
In addition, please answer all of the following questions in your narrative:
1 Define the overall strategy behind your call center and how it is a key enabler of growth and profit for your company.
2 Describe how you are able to deliver outstanding customer service while controlling costs.
3 Describe cost and process efficiencies gained, return on investment (please quantify ROI), changes to the culture and why the
call center has been successful.
4 Describe how you are leveraging data gained through your call center to drive your company’s strategic direction.
More ARDA Marketing & Sales Categories >
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CATEGORIES
2016 ARDA AWARDS
16-22
MARKETING & SALES
SALES
16 Sales Management Executive
Individual manager responsible for the sales function at a single sales site, single resort site or multiple project sales sites.
17 Sales Verification Loan Officer/Quality Assurance Officer/Contract Manager
(no Marketing & Sales Statistical Data Form needed for this category)
Individual directly involved with completing the closing paperwork for the transaction of a timeshare sale. Please answer
questions 1, 2 & 4 only.
18 Sales Training Program or Trainer (no Marketing & Sales Statistical Data Form needed for this category)
Program or individual/team directly utilized or involved with recruiting, hiring and training new and/or existing sales
representatives. Narrative should include a description of the program. Please answer questions 1, 2, 4 & 5 only.
19 Salesperson — Traditional Line
Individual salesperson in a non-managerial position who is employed on a daily line rotation touring all types of tours.
Individual may be employed at an on-site or off-site sales facility.
20 Salesperson — In-house
Individual salesperson in a non-managerial position exclusively dedicated to in-house sales to owners, exchangers and other
guests who are in residence at the resort.
21 Sales Team
An individual sales team within your overall sales department. For example, the team may service a particular sales territory,
customer segment or single client. This category is limited to sales teams only, no marketing or administrative personnel may
be included.
22 Project Team (no Marketing & Sales Statistical Data Form needed for this category)
Personnel involved in the sales and marketing operations of a single resort/sales site or for multiple projects. Team members
may include project director and sales, marketing and administrative management and staff. Overall volume is not a factor in
the scoring of this category.
Recognize your organization’s best people,
products, places and promotions.
Questions?
Contact Catherine Lacey at (202) 371- 6700 or [email protected].
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CATEGORIES
2016 ARDA AWARDS
23-49
MANAGEMENT & ADMINISTRATION
Management & Administration Division
The 2016 Management & Administration Award categories
are open to all ARDA members’ personnel.
Specific entry instructions for
Management & Administration
Categories:
• All entries will be
submitted electronically to
[email protected].
• The subject line of your email
must include the category number
for your nomination (i.e., Category
24).
• The body of your email must
include the category number,
name of person or product that
is being nominated and company
name (i.e., Category 24, John
Smith, XYZ Resort).
• Send only one nomination per
email.
• Every nomination will receive
confirmation of receipt. If you do
not receive confirmation of receipt
within 24 hours of submission,
email [email protected].
• All nominations must include the
following:
–Nomination Entry Form (one for
every nomination)
–Payment
–Narrative: double spaced,
minimum 12-point type, 1”
margins, no graphics and no
more than 8 pages. The top
right corner of each page of
the narrative must include
the category name, category
number, and nominee’s name.
See each category description
for additional nomination
criteria.
–One photograph of nominee in
.jpg or.tiff format, in PC format
at a minimum of 300 dpi.
Narrative Guidelines:
Blind judging is conducted in all marketing and sales categories. For this reason,
do not include the nominee’s or company name in the narrative (except in the
top right corner, as indicated above). For example: “this individual has consistently
beaten sales goals for this 120-unit project located in the Rocky Mountains.” If
you would like to see an example of a previous winning narrative, please go to
www.arda.org/awards.
Each category description will specify which of the following questions or
statements should be addressed for each nomination.
1 What makes this nominee’s
performance and contributions
outstanding and deserving of an
ARDA award?
2 How does the nominee train,
evaluate, recognize and reward
employees to keep them motivated
and positive?
3 Describe a program, procedure or
policy the nominee has implemented
to increase owner and guest relations
satisfaction.
4 Describe the nominee’s preventative
maintenance program. Include
specific results and savings achieved.
5 Discuss how the nominee
handles the staffing challenges in
housekeeping on high volume days.
6 Give three examples where the
nominee’s actions made a positive
difference in an owner’s or guest’s
vacation experience.
7 Describe any new ideas and methods
introduced by the nominee. Please
include specific results.
8 Describe how the nominee has
contributed to the goals, objectives
and mission of the organization.
9 What programs and procedures has
the nominee implemented to meet
the challenge of owner educations
and communications?
10Describe how exceptional situations
or challenges were handled in the
workplace. Please include specific
examples.
11 Reputation management is the
practice of monitoring the reputation
of an individual or brand on the
Internet—addressing content that is
potentially damaging to it, and using
customer feedback solutions to get
feedback or early warning signals to
reputation problems. Please describe
how your team member or team
accomplishes these things.
12 Describe the activities team in detail
by answering such questions as:
What are their daily duties? How
is the program communicated to
owners/guests? How does the team
ensure owner/guest satisfaction?
Please share details about how this
team has helped the resort build
positive vacation experiences.
13 Describe the activity program in
detail by answering such questions
as: What type of activities are
provided? What is the typical
attendance number, how often
are programs offered? If programs
are rated, please share ratings and
evaluations.
14Describe the specific project the
individual or team managed. Include
things such as scope, budget and
deliverables. Describe specific
challenges and/or opportunities
the individual or team managed in
regards to this construction or design
project.”
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CATEGORIES
2016 ARDA AWARDS
23-33
23 Business Administration Manager/Team: Finance, Accounting, HOA
A manager or team consisting of one or more departments, such as finance, accounting, HOA. Please answer questions 1, 7, 8
& 10.
24 Business Administration Team Member: Finance, Accounting, HOA
An individual in a non- managerial position employed in an administrative department such as finance, accounting, HOA. Please
answer questions 1, 8 & 10.
25 Business Administration Manager/Team: Contract Administration, Processing, Legal, Title or Registration
A manager or team consisting of one or more departments such as, contract administration, processing, legal, title or registration.
Please answer questions 1, 7, 8 & 10.
26 Business Administration Team Member: Contract Administration,
Processing, Legal, Title or Registration
An individual in a non- managerial position employed in an administrative department such as, contract administration and/or
processing, legal, title or registration. Please answer questions 1, 8 & 10.
27 Inventory Revenue Management Manager/Team
A manager or team who is responsible for day-to-day operations of a resort’s rental program. Responsibilities may include
developing wholesaler partnerships, program development—including creation of vacation packages, developing marketing
strategies and/or ensuring inventory is being utilized. Please answer questions 1, 3, 7 & 8.
28 Owner/Customer Relations Manager/Team
A manager or team at a corporate or resort location who serves owners/customers by providing product or service information,
resolving owner/customer issues and/or providing general owner/customer service. Please answer questions 1, 6, 8, 9 & 10.
29 Owner/Customer Relations Team Member
An individual in a non-managerial position at a corporate or resort location who serves owners/customers by providing product
or service information, resolving owner/customer issues and/or providing general owner/customer service. Please answer
questions 1, 6, 8, & 10.
30 Communications/Public Relations Professional or Team, Fewer than 100 employees
An individual or team at a corporate or resort location with fewer than 100 employees who is responsible for communications/
public relations. Responsibilities may include media kits, annual reports, newsletters, social media and general customer/owner or
staff communications. In addition to answering questions 1, 9 & 10, you may include, but are not required to include, a maximum
of three examples of communications/public relations tools that have been produced in the 2015 calendar year.
31 Communications/Public Relations Professional or Team, Larger than 100 employees
An individual or team at a corporate or resort location with more than 100 employees who is responsible for communications/
public relations. Responsibilities may include media kits, annual reports, newsletters, social media and general customer/owner or
staff communications. In addition to answering questions 1, 9 & 10, you may include, but are not required to include, a maximum
of three examples of communications/public relations tools that have been produced in the 2015 calendar year.
32 Reputation Management Team or Team Member
An individual or team at a corporate or resort location who monitors and manages on-line reputation. Please answer question 11.
33 Graphic Design Professional or Team
An individual or team at a corporate or resort location who is responsible for graphic design and visual communications.
Responsibilities may include design and execution of internal and/or external communications pieces such as brochures,
branding and logo design, signage, email campaigns, direct mail and sales center materials. In addition to answering questions
1, 9 & 10, you must include a minimum of 1 and maximum of 3 digital images of visual communications/designs that have been
produced in the 2015 calendar year.
More Management & Administration Categories >
14
CATEGORIES
2016 ARDA AWARDS
34-49
34 Human Resources Professional
41 Resort General Manager
An individual employed in a human resources position at any
level at a corporate or resort location. Responsibilities may
include such things as recruiting, compensation, payroll,
benefits and employee relations. Please answer questions 1,
2 & 8.
Individual responsible for all aspects of a resort’s operations;.
In addition to general resort management, responsibilities
may include, hiring and training staff, maintaining product
& service standards, owner/guest relations and directing the
work of others. Please answer questions 1, 2, 6, 8 & 10.
35 Human Resources Team
42 Resort Assistant Manager
A team employed in human resources at a corporate or
resort location. Responsibilities may include such things as
recruiting, compensation, payroll, benefits and employee
relations. Please answer questions 1, 2 & 8.
Individual who reports directly to the General Manager; and
is responsible for helping to complete all of the day-to-day
operations of a resort. Please answer questions 1, 3, 6, 8 & 10.
43 Resort Department Manager
36 Training and Development
Manager or Team
Individual in a management position within a resort who is
responsible for one or more resort departments such as front
desk, owner/customer services, activities, food and beverage
or retail sales. Please answer questions 1, 3, 6 & 8.
Team or manager engaged in training and development of
employees aimed at bettering the performance of the entire
organization or smaller groups of employees. In addition to
answering questions 1 and 2, please describe specific training
programs and their results.
44 Resort Operations Team Member/Team
Individual or team in a non-managerial position who work in
a resort, in a department such as front desk, owner/customer
services, activities, food and beverage or retail sales. Please
answer questions 1, 6 & 8.
37 Technology Project Manager or Team
The IT or technology team responsible for a project that has
impacted owner services or corporate services in 2015. Some
examples might include, development of apps or websites,
implementation and development of new technology for
reservations services, new technology in the resort itself or
within the corporate office. This project must have occurred
in the 2015 calendar year. In addition to answering questions
1, 7 & 8, please describe in detail the project itself, how it has
impacted the company and/or owners and specific results,
goals and objections.
45 Construction/Design Team or Project Manager
In-house or contractor responsible for overseeing design and
or construction project of a vacation resort. Please answer
questions 1, 8 & 14.
46 Maintenance Team Member or Manager
Individual team member or manager responsible for
maintenance operations at a vacation ownership resort.
Please answer questions 1 and 4.
38 Activities Program Manager or Team
A manager or team at a resort location who is responsible
for the resort’s activities program. Please answer question 12.
47 Housekeeping Manager
39 Activities Program
Individual manager responsible for housekeeping operations
at a vacation ownership resort. Please answer questions 1
and 5.
Program or activity aimed at guests at a resort location.
Activities may include things such as children’s programs, arts
and crafts, cooking demonstrations, sports and recreation,
etc. Please answer question 13.
48 Housekeeping Team Member
Individual in a non-managerial position employed within the
housekeeping department of a vacation ownership resort.
Please answer questions 1 and 5.
40 Safety/Security Manager or Team
An individual or team employed in the security department
of a resort who exemplifies best practices in security and risk
management. Please answer questions 1, 6 & 10.
49 Green Sustainable Program within a Resort
Recognizes an individual vacation ownership resort (or family
of resorts) that make a commitment to sustainability. In
addition to answering questions 1, 7 & 8, please describe how
the resort has integrated green practices into operations,
interior design, and owner services.
15
CATEGORIES
2016 ARDA AWARDS
ADVERTISING, PROMOTION & COMMUNICATIONS
50-70
Advertising, Promotion & Communications Division
The 2016 Advertising, Promotion and Communications Division is open to all
ARDA members. Entries must be limited to those materials first used, or results first
achieved in the 2015 calendar year. Each company is limited to no more than two
entries per category.
Specific entry instruction for Advertising, Promotion & Communications categories:
• Nomination Entry Form should be completed and paper-clipped to the front of the narrative.
• Narrative should be submitted on white 8½ x 11” paper with double spaced, 12-point type, 1” margins and
black ink. The top right corner of each page of the narrative should include the category name, category
number and company name. Narratives may be no longer than 4 pages in length. See below for additional
guidelines on narratives.
• All collateral items must be labeled on the back of each piece. Label must include the category name, category
number, company name and number of collateral piece (i.e., 1 of 3, 2 of 3, etc). Presentation board on foam
core or gator board may not be larger than 10 x 12”. Hard copy collateral is required for all categories unless
otherwise noted in the description below.
• Please see specific requirements for digital categories as noted within the category descriptions.
• Include one CD with each nomination. CD should include a copy of the narrative and one digital image
representing your nomination. The digital image will be used on the Awards Finalist Wall at ARDA World 2015
should your nomination become a finalist.
• All nominations in this division must be mailed to:
ARDA Awards Program
Catherine Lacey
Narrative Guidelines:.
Please format all narratives as follows:
Executive Summary
• A 50-word description of the project. Topics may include goal, use, limits and constraints, description of how
the piece being submitted fits into the overall program or any other unique characteristics.
Bullet-Pointed Information
• Target market
• Purpose (i.e., brand awareness, informational piece, customer introduction, etc.)
• Total circulation
• Total project budget
• Number of responses and net $ volume sales generated, if applicable
• ROI if applicable
Formatted examples of narratives for this division can be found at www.arda.org/awards.
16
CATEGORIES
2016 ARDA AWARDS
50-63
50 Logo Design
57 Magazine Advertisement: Print or Digital
Original logo design for a company, resort or product.
Submit color and black and white versions if applicable.
Please submit a minimum of two and a maximum of eight
samples of logo usage.
51 Brochure: One to eight pages
Any size advertisement, designed to generate sales or
general business from consumers or other businesses.
Please submit only one advertisement per nomination. If
submitting digital advertisement, no hard copy collateral is
required. Please include on your disc a digital copy of your
advertisement.
Project for corporate brochure containing eight or fewer
pages.
58 Direct Mail
Project or corporate brochure containing more than eight
pages.
Material designed to generate a specific follow-up activity
or response. Each direct mail program must be submitted
as a separate nomination. Entry will be disqualified if budget
parameters and circulation are not included within the
narrative.
53 Newsletter: Print Format
59 Integrated Marketing Campaign
In-house or project newsletter that features stories, news,
editorials or advertising and is not a sales brochure.
Newsletter may not exceed 12 pages. Select one newsletter
per nomination. Newsletter must be a print version that is
mailed or given to in-house guests. Electronic newsletters
are not applicable to this category and should be submitted
in category 54.
A strategic campaign that uses more than three types of
media (i.e., social media, print and/or digital advertising,
public relations, promotions, etc.) which are designed to
reinforce each other. Please submit a minimum of three
and a maximum of ten different pieces of the campaign.
54 Newsletter: Electronic Format
Open to any special event sponsored by the nominating
company (HOA annual meeting, resort opening, corporate
event or a weekly party at a resort). Please submit a
minimum of two collateral pieces. Examples of collateral
pieces include invitations, programs and/or photographs
of the event.
52 Brochure: More than eight pages
60 Special Event
In-house or project newsletter that features stories, news,
editorials or advertising and is not a sales brochure.
Newsletter must be an electronic version that is emailed
to circulation. Print newsletters are not applicable to this
category and should be submitted in category 53. No hard
copy collateral is required in this category. Please include
on your disc a digital copy of the newsletter, and one digital
image to be used on the display board if your nomination
is a finalist.
61 Owner/ Member Package
Package currently given to new owners/members. Submit
complete package as it is delivered. Digital owner/ member
packages are not applicable to this category and should be
submitted in category 62.
55 Magazine: Print Format
In-house or project periodical or tabloid, which features
stories, news, editorials and/or advertising. Select one issue
per nomination. Magazines must be print version that is
mailed to circulation. Digital magazines are not applicable
to this category and should be submitted in category 56.
62 Owner/Member Package: Digital
Digital package currently sent to new owners/members.
Must be digital in nature. Please submit password if
applicable. No hard copy collateral is required in this
category. Please include on your disc a digital copy of the
owner/member package, and one digital image to be used
on the display board if your nomination is a finalist.
56 Magazine: Electronic Format
In-house or project periodical or tabloid which features
stories, news, editorials and/or advertising. Magazines must
be digital in nature and emailed to circulation. Print
magazines are not applicable in this category and should
be submitted in category 55. No hard copy collateral is
required in this category. Please include on your disc a
digital copy of the magazine, and one digital image to be
used on the display board if your nomination is a finalist.
63 Sales Center Materials
Collateral materials such as posters, wall tours, scale
models or digital tours and interactive tools used in a sales
center. Submit a minimum of two photos or examples of
materials. If only nominating digital tours/interactive tools,
no hard copies of those items are required.
More Advertising, Promotion & Communications Categories >
17
CATEGORIES
2016 ARDA AWARDS
64-70
64 Social Media Campaign: (Large Company)
Marketing campaign centered on actively starting conversations online, engaging consumers online, pushing digital content,
driving traffic to a specific site or collection of sites. This category is open to large resort developers (6 or more properties) or
industry partners (exchange companies, law firms or other industry vendors).
65 Social Media Campaign (Single Site or Small Developer)
Marketing campaign centered on actively starting conversations online, engaging consumers online, pushing digital content,
driving traffic to a specific site or collection of sites. This category is open to a single site or small developers (5 or fewer
properties).
66 Video Production: Sales Film
A video made specifically to sell or advertise a specific property or group of properties. No hard copy collateral is required in this
category. Please submit link to film, or segment of film on DVD (no longer than 15 minutes in length). Please include one digital
image on your disc to be used on the display board if your nomination becomes a finalist.
67 Video Production: Other
Open to all types of video, excluding sales films, but including such things as training, educating (consumers or employees),
marketing and/or videos with other corporate uses or messages. No hard copy collateral is required in this category. Please
submit link to film, or segment of film on DVD (no longer than 15 minutes in length) Please include one digital image on your
disc to be used on the display board if your nomination becomes a finalist.
68 Website: Small Developer (5 resorts or fewer)
An Internet site created with the intention of providing information to owners or guests. Site will be judged on user-friendliness,
content, layout and flow of information. Include website address and any applicable passwords in top right corner of narrative.
No hard copy collateral is required for this category. Please include one digital screenshot of the website on your disc to be used
on the display board if your nomination becomes a finalist.
69 Website: Large Developer (6 resorts or more)
An Internet site created with the intention of providing information or educating current or potential owners or guests. Site will
be judged on user-friendliness, content, layout and flow of information. Include website address and any applicable passwords
in top right corner of narrative. No hard copy collateral is required for this category. Please include one digital screenshot of the
website on your disc to be used on the display board if your nomination becomes a finalist.
70 Website: Industry Partner/Other
An Internet site created with the intention of providing information or educating current or potential owners, guests, clients or
customers. Site will be judged on user-friendliness, content, layout and flow of information. Include website address and any
applicable passwords in top right corner of narrative. No hard copy collateral is required for this category. Please include one
digital screenshot of the website on your disc to be used on the display board if your nomination becomes a finalist.
18
CATEGORIES
2016 ARDA AWARDS
71-77
RESORT DESIGN
Design: Resort & Sales Center Division
The 2016 Design: Resort & Sales Center Awards categories recognize the design
aspects of a resort product or project within the vacation ownership industry.
Design: Resort & Sales Center entries become property of ARDA upon submission,
and nominators agree that supporting visual materials and text submitted may
be used in Developments magazine, vacationbetter.org, or for other educational
purposes.
Specific entry instructions for Design: Resort & Sales Center categories:
• Nomination Entry Form should be completed and clipped to the front of the narrative
• Narrative should be submitted on white 8 ½ X11” paper with double spaced, 12-point type, 1” margins and
black ink. The top right corner of each page of the narrative should include the category name, category
number and company name. Narratives should be one to four pages in length and may be in bullet point. The
same document should be submitted on a CD in PC Microsoft Word Format. Narratives should briefly list or
explain the information outlined below:
1 Date design implemented
2 Project location
3 Target audience
4 Total number of units and total design budget per unit if applicable.
5 Design concept/theme if applicable
6 Specific cost or design constraints and how they were overcome
• Submit one PowerPoint presentation with up to 10 slides. No animation.
• Submit a presentation of the project mounted on 10” X12” foam core or gator board. Boards may be the
same as the PowerPoint presentation, or different. Limit of 10 boards. Presentation can be multimedia or
photographs. The back of each board must be labeled with company name, project name, category name, and
category number.
• Submit one electronic image labeled “display”. This is the image that will be used on the Awards Finalist
Display Board at ARDA World if your nomination becomes a finalist. It will also be used onscreen at the Awards
Gala if your nomination is a winner.
• All nominations in this division must be mailed to:
ARDA Awards Program
Catherine Lacey
19
CATEGORIES
2016 ARDA AWARDS
71-77
RESORT DESIGN
71 Site Plan
Open to any vacation ownership property, including conversions. Open to any vacation ownership property’s (including
conversions) site plan exhibiting utilization that enhances the development & characterizes the theme for lifestyle of the target
market. Must submit actual site plan with nomination.
72 Resort Architecture
Open to any vacation ownership property that has begun sales, regardless of size. Focus on buildings and overall site utilization
as a unified entity by showing exterior views, basic style and materials and floor plan layout. Submit site plan with nomination.
73 Interior Design
Open to any vacation ownership property. May include any area of the resort including unit interiors, restaurant, kids area,
clubhouse, check in area etc. Submit a floor plan with nomination.
74 Refurbishment: Unit
Open to any interior unit refurbishment of a vacation ownership property. Submit before and after photographs. Please include
budget criteria in your narrative.
75 Refurbishment: Common Area
Open to any common area of a vacation ownership property that has been refurbished. Submit before and after photographs.
Please include budget criteria in your narrative.
76 Amenities
Open to any vacation ownership property. May include any type of amenity including things such as pools, water theme parks,
spas, parks, golf courses and other recreational areas.
77 Sales Center
Open to any sales center (on-property or off-site). Sales center may be new or refurbished.
20
2016 ARDA AWARDS
JUDGING & RECOGNITION
Judging Information
Recognition
• ARDA conducts blind judging in the Management &
Administration division. Judges for these divisions
are selected from within the resort industry. Judges
do not participate in judging categories in which
their companies have nominees.
• The nominator listed on Nomination Form will be
notified of any finalists by email, and a list of all
finalists will be posted to the ARDA website in early
March.
• No finalists are selected in the ACE Categories. The
winner in all ACE categories is announced at the
Awards Gala.
•Judges for the Marketing & Sales, Advertising,
Promotion & Communications, and the Design:
Resort & Sales Center divisions are selected from
outside the industry and represent a variety of
fields in relation to the divisions. All judges for these
categories are given background information on
the resort development industry. Judges for the
Marketing & Sales division are educated about
the nuances and specialized marketing and sales
functions of the resort development industry.
•Finalists may receive one medallion and one
certificate (by request only) in the mail prior to ARDA
World. Information on how to order certificates and
medallions will be sent to the person listed as the
Nominator on Nomination Form at the same time
that the finalist lists are posted.
•ARDA Circle of Excellence (ACE) categories are
judged by a panel of business leaders from outside
the industry.
• All finalists are invited to attend the Finalist Reception
held prior to the Awards Gala on Wednesday, May 4,
2016, at the Diplomat Resort & Spa (Hollywood, FL).
•ARDA reserves the right to verify any and all
information submitted with an entry. If information
cannot be verified, the nomination may be
disqualified. Information found to be falsified will be
referred to the ARDA Ethics Committee for review.
• All finalists wishing to attend the Awards Gala Dinner
must purchase a ticket. Tickets may be purchased
by using the Awards Gala Ticket form found at the
back of the Nomination Guide, or www.arda.org/
awards beginning January 1, 2016. Tickets may also
be purchased in conjunction with your ARDA World
registration.
• All data and information submitted will be held in
confidence.
• The judges reserve the right to withhold awarding
finalist status and/or ARDYs in any category
where the quality of work does not warrant such
recognition.
• At the Awards Gala on Wednesday, May 4, 2016,
one finalist will be selected as a winner for each
category. Winners (including team winners) will
receive one trophy and one certificate. Additional
trophies or certificates may be purchased after the
ARDA World Convention at www.arda.org/awards.,
• ARDA reserves the right to split categories where
appropriate, or move entries from one category to
another if an entry has been submitted incorrectly.
• ARDA reserves the right to cancel a category should
there be fewer than five submissions. No refunds
will be given in this situation.
Contacts & Deadlines
• Questions? Contact Catherine Lacey at
[email protected], or (202) 371-6700.
• All decisions of the judges are final.
• All entries, including fees and supporting
documentation must be received by ARDA
on or before December 16, 2015 to qualify
for early bird pricing.
• Final deadline for all entries is January 20,
2016. No exceptions or extensions can be
granted.
1201 15th Street NW, Suite 400
(202) 371-6700
(202) 289-8544 fax
www.arda.org
21

arda awards - American Resort Development Association

Transcription

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