Ford-H567 SCR Tank Vibration Buck

Concept Vehicle Development –
Discussion Document
Case Study Vehicle Development
mww1.com
Concept Vehicle Development
Defining Functional Objectives
Before setting off into the “imagination land” as our fabrication team like to call it,
MWW1 feels it important to fully envision and define the concept prior to cutting
metal or shaping foam.
mww1.com
Points to consider about your concept:
1) What is your concept vehicles intended use?? (static car show, ride & drive, etc..)
2) What are the performance objectives? (Look great, 100mpg, silent operation)
3) Why is your concept Special?
Answering the above questions accurately and honestly will aid the development process
by allowing the team to focus on just a few key objectives. In engineering speak we call
this “creating functional objectives”. Defining these objectives up front is critical to
constraining the build, especially important for startups & smaller companies.
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Concept Vehicle Development
Defining Constraints
Growing an idea into reality is easier said than done, and there is more than one
way to do so. The difference between a successful prototype vehicle and a failure
can often be just a few dollars or weeks.
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Points to consider about your concept:
1) How much do you want to spend?
2) When do you want to have you concept ready?
3) What do you perceive to be the biggest obstacles?
Answering the above questions will help put constraints on the build, therefor mitigating
tangential projects, ideas, “nice to haves” and other “shiny object” syndromes. A
condition that’s easy to catch when building something from scratch.
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Concept Vehicle Development
Concept Design & Engineering
MWW1 believes that design & engineering go hand in hand. That a designer needs to
understand engineering & an engineer needs to understand design. MWW1 has long
lasting industry relationships with world class designers and a track record of
successful concept design and executions.
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MWW1 & Phil Frank Designs
have worked on numerous
projects together from the
Saleen S7 to the SMS
Supercharger.
MWW new
concept sketch
http://www.cartype.com/pics/4339/full/nike_one_fs1.jpg
MWW & PAF Sketching Session
PAF Rendering
Prototype in Vehicle
http://www.phil-frank.com/29004/242484/automotive-product-environment/sms-supercharger
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Concept Vehicle Development
Concept Planning
Some say failing to plan is planning to fail. Now that is not always the case, but
MWW1 firmly believes in creating a detailed plan up front. As circumstances change,
& the project grows, the project deviations &risks can be quantified against a
predefined target. The plan can then be modified at regular intervals keeping all team
members, investors, etc. keenly aware of the status of the build & where their efforts
are best spent. Building a concept vehicle is 1/3 art, 1/3 science, & 1/3 business.
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Concept Vehicle Development
Concept Build
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Cars, trucks, motorcycles, boats, airplanes, and helicopters, MWW1 has experience
building them all. Led by head fabricator of the Saleen S7, Randy McGee provides
guidance and leadership to the MWW1 team when it comes to our prototype & 1 off
builds. Trained under various legends including AAR’s Phil Remington, Randy gets it done.
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Concept Vehicle Development
Low Volume Manufacturing
From 1 to 10,000 per year. MWW1 has helped take concepts from pad to low
volume production. With very unique intricacies, low volume manufacturing is a
blend of craftsmanship, automation, engineering and a love for building stuff.
https://www.flickr.com/photos/bossmustang/sets/72157625541021641/
mww1.com
http://www.worldcarfans.com/111032231147/fisker-karma-goes-intoproduction---deliveries-scheduled/lowphotos
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