Our Communities - Jollibee Group Foundation

Investing in
Our Communities
2010 Annual Report
Table of Contents
1
Our Vision, Our Mission, Our Values
2
President’s Message
3
Where We Work
4
Education
4 Busog, Lusog, Talino (BLT)
8 Project ACE
10 Technical Skills Training
11 Housing and Community Development
11 Jollibee-Gawad Kalinga Village
12 Bridging Farmers to the JFC Supply Chain
16 Environment
16 Tree Planting and Nurturing
18 Community Programs of JFC Business Units
20 Six Years in Review
22 Board of Trustees and Staff
24 Financial Report
IBC About the Logo
About the Cover
The photos on the cover of the 2010 Annual Report depict
the major initiatives of Jollibee Foundation for the year
in the areas of Environment, Education and Community
Development. These are the investments we make in the
communities around the country to help in realizing a
better life for all Filipinos today and in the future.
Jollibee Foundation Inc.
is accredited by the Philippine
Council for NGO Certification
(PCNC) and is registered
with the Bureau of Internal
Revenue (BIR) as a donee
institution.
Jollibee Foundation believes in harnessing the strengths of its parent company,
Jollibee Foods Corporation (JFC), and those of its partners, for community development.
Operating since 2005, Jollibee Foundation’s service to the community is exemplified
by building into the design of its various programs the relevant strengths of JFC as a
foodservice company so that program sustainability would have a fairly good chance.
Our Vision
Our Mission
Our Values
Jollibee Foundation envisions that every
Filipino is able to access basic community
services and live a life defined by dignity,
purpose and active participation in nationbuilding.
Together with our partners, we jollify our
communities with:
• Improved access to education for the
youth;
• Leadership development for local
organizations;
• Livelihood programs for small
farmers;
• Environment-friendly initiatives; and • Decent housing and disaster relief for
calamity-stricken regions.
Our work is guided by the JFC
corporate values, namely, excellence,
honesty and integrity, frugality,
teamwork, humility to listen and learn,
respect for the individual, spirit of
family and fun, and customer-focus.
We partner with communities and
find synergy with other institutions to
ensure that our programs are strategic
and sustainable.
2010 Annual Report
1
President’s
Message
2010 marked the 6th year of operation of Jollibee
Foundation. Our journey had its share of successes
and challenges, and can be depicted as investing
in community development. This means we help in
addressing the immediate, as well as the underlying
issues that cause social problems. Three principles
guided us in this work.
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JOLLIBEE FOUNDATION
First is about our core business, to build on the strengths of the company,
supported by corporate values. Programs should be strategically linked, to our business
structure, so that these would operate sustainably. The second principle is about proactive communities, to help those who are
determined to help themselves. Our work with communities will only succeed, if these
communities are already striving to improve themselves. It will be our task to join
hands with them, and to treat them not as mere beneficiaries but as partners as well.
We realized that this approach motivated them to contribute even more.
The third principle is about value-based partnership, to form partnerships
with like-minded individuals and institutions, and to harness their expertise and
passion. Partnerships are valuable to make the work faster and minimize setbacks.
Our work in 2010 focused on two major projects – the Busog Lusog Talino School
Feeding Program or BLT, and the Bridging Farmers to the JFC Supply Chain Project.
The BLT school feeding program, capitalized on the competency of our company.
With nationwide operations, our store employees visited nearby schools and
conducted orientation to teachers and parents on proper food preparation and food
safety. They also monitored regularly the feeding activity. The presence of our stores
all over the country, and our partnerships, enabled us to expand the program, to over
200 schools in 2010, feeding more than 13,000 pupils since we started in 2007.
The Bridging Farmers program harnessed our supply chain by giving the
opportunity to small farmers to be our direct suppliers, empowering them to be
more productive and profitable. While we provided the market, our partners, the
Catholic Relief Services, the National Livelihood Development Corporation, and the
Department of Agriculture, provided agro-enterprise training, access to capital, and
post-harvest facilities, respectively. A group of farmers from Nueva Ecija delivered seven million pesos worth of
onions to JFC in 2010. What they have earned enabled them to pay off the loans
incurred from previous years, and to send their children to school without resorting
to borrowing, as what had happened in the past.
We at Jollibee Foundation have been blessed, and are very grateful, to be
supported by many kind people from our employees to partners who all have
the inherent desire to help. Corporate social responsibility (CSR) is a great way to
inspire, because it puts greater purpose, and meaning to what we do everyday.
Jollibee Foundation will continue to join hands with all members of the
community who are willing to put CSR into action, and with the common mission
of creating a meaningful and beautiful life for ourselves, our families and our
communities.
Where we work
EDUCATION
Busog, Lusog, Talino
Project ACE (Access,
Curriculum, and
Employability in HRM
Education)
LUZON
Technical Skills
Training
HOUSING & COMMUNITY
DEVELOPMENT
Bridging Farmers to the
JFC Supply Chain
VISAYAS
Jollibee Gawad-Kalinga
Villages
ENVIRONMENT
Tree Planting and
Nurturing
MINDANAO
Grace Tan Caktiong
President
2010 Annual Report
3
Education
Busog, Lusog, Talino (BLT)
“Let no pupil stay out of school because
of hunger and malnutrition.” This battle
cry unifies our Busog, Lusog, Talino (BLT)
stakeholders nationwide. BLT fosters
collaboration among public and private
sector partners to ensure better health and
nutrition among schoolchildren.
Table 1
Sites and Schools
Pupils Reached Per Year
232
38
8,045
134
25
4,663
53
12
‘07
4
Parents are invited to co-manage daily feeding activities. In the
process, they acquire the skills in preparing low-cost yet nutritious
meals that can be cooked at home.
1,800
8
2
281
‘08
‘09
‘10
JOLLIBEE FOUNDATION
‘07
‘08
Scaling up in reach and impact
In 2010, 8,045 Grades 1 and 2 pupils were
nourished by BLT’s daily in-school lunch feeding.
They came from 232 schools located in 38 sites
across the country. This is a big leap for the program
which started out with 281 pupils in 8 schools way
back in 2007 (see Table 1).
School officials teamed up with organized parent
groups in preparing the nutritious menus which
gave a boost to pupils’ weight and attendance. Pupils
gained 4 to 5 kilos on average as a result of everyday
lunch intake. Absenteeism was also minimized as
their health improved. In most cases, BLT meals
became an incentive for coming to school regularly.
Employee volunteers from nearby JFC stores
shared in the responsibility of monitoring the schools’
performance – from meal preparation to weighing
of pupils. They also conducted food safety seminars
for parents. Barangay health workers and DepEd
nutrition officers also took part in ensuring the
smooth implementation of the feeding guidelines.
‘09
‘10
80%
of the pupils attained
their normal weightfor-age status.
2010 Annual Report
5
Education
Busog, Lusog, Talino (BLT)
COMMUNITY OWNERSHIP TAKES ROOT
Jollibee Foundation’s time-bound financing
approach to BLT is designed to empower local leaders
and community members to fully commit to the
program’s sustainability. This has driven stakeholders
to look for ways and means to generate needed
resources. For example, in San Jose Nueva Ecija, the
City Government sourced its funding counterpart
from the LGU General Fund. RD Foundation, a local
partner in General Santos City, tapped its sister
companies to provide in-kind goods to schools.
Davao-based schools launched “Feed-a-Child”
fundraising campaign to draw support from the
community.
Public donation continued to pour in to BLT
through the Jollibee Foundation coin banks placed in
all JFC stores nationwide. In the US, Jollibee and Red
Ribbon stores in the states of California, Nevada, and
New York continued their coinbank collection from
customers. This fundraising is in partnership with the
Philippine Development Foundation (formerly Ayala
Foundation USA).
Mr. Tony Tan Caktiong, Jollibee Foods Corporation Chair and CEO and Jollibee Foundation Chair, gave a
message of thanks to all BLT partners who gathered for the Annual Partners Meeting in May 2010.
The spirit of volunteerism drives JFC employees to lend a helping hand in conducting feeding activities.
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JOLLIBEE FOUNDATION
List of Local Implementing Partners for
School Year 2010-2011
Site
Luzon Bayombong, Nueva Vizcaya
Bambang, Nueva Vizcaya
Cabanatuan City,
Nueva Ecija
San Isidro, Nueva Ecija
San Jose City, Nueva Ecija
Angeles City, Pampanga
Porac, Pampanga
Floridablanca, Pampanga
Calamba City, Laguna
Bay, Laguna
Calauan, Laguna
Sto. Tomas, Batangas
Tanauan City, Batangas
Nasugbu, Batangas
Padre Burgos, Quezon
Pagbilao, Quezon
Legazpi City, Albay
Quezon City
Site
Local Implementing Partner
Buenavista, Guimaras
Iloilo City
Lambunao, Iloilo
Cabatuan, Iloilo
La Carlota City, Negros
Occidental
Bacolod City, Negros
Occidental
Murcia, Negros Occidental
Bago City, Negros Occidental
Talisay City, Negros Occidental
Tacloban City, Leyte
Tanauan, Leyte
GUIMARAS STATE COLLEGE
WESTERN VISAYAS
COLLEGE OF SCIENCE AND
TECHNOLOGY
Local Implementing Partner
Visayas LGU OF BAYOMBONG
ST. MARY’S UNIVERSITY
COLLEGE OF THE
IMMACULATE CONCEPTION
ARAULLO UNIVERSITY
LGU OF SAN ISIDRO
LGU OF SAN JOSE CITY
HOLY ANGEL UNIVERSITY
ZENITH FOODS CORPORATION
UPLB FOUNDATION/
CHEVRON GEOTHERMAL
ASSOCIATION OF FPIP
LOCATORS INC.
ROXAS FOUNDATION
ENVERGA UNIVERSITY
TEAM ENERGY FOUNDATION
ALTERNATIVE SYSTEMS FOR
COMMUNITY DEVELOPMENT
ATENEO CENTER FOR
EDUCATIONAL DEVELOPMENT
Malabon City
MANILA PLASTICS
City of Manila
MANUEL L. QUEZON
ELEMENTARY SCHOOL
Mandaue City, Cebu
ROXAS FOUNDATION
UNIVERSITY OF ST. LA SALLE
Local implementing partners oversee the daily feeding activities,
including seminars for the parents.
BETHEL INTERNATIONAL
SCHOOL
COALITION FOR BETTER
EDUCATION
Mindanao Davao City
Digos City, Davao del Sur
General Santos City
Iligan City, Lanao del Norte
Claveria, Misamis Oriental
Magsaysay, Misamis Oriental
DAVAO DOCTORS COLLEGE
DAVAO MEDICAL SCHOOL
FOUNDATION
HOLY CROSS OF DAVAO
COLLEGE
COR JESU COLLEGE
RD FOUNDATION
ST. MICHAEL’S COLLEGE
XAVIER UNIVERSITY
CHRIST THE KING COLLEGE
At the initiative of the principal and the support of several
stakeholders, the Talomo Central Elementary School in Davao City
inaugurated the BLT Feeding Center in October 2010.
2010 Annual Report
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Project ACE scholars undergo
intensive in-store training at JFC
stores, to prepare them as future
store managers.
8
JOLLIBEE FOUNDATION
Education
Project ACE
Improving Access, Curriculum, and Employment
in HRM Education
Seeking a degree in Hotel and Restaurant Management (HRM) is
often a hard-to-reach dream for financially disadvantaged high
school graduates. Project ACE combines scholarship support
in HRM education and in-store training in JFC stores to young
people, in collaboration with partner schools. The first batch of
80 scholars graduated with an Associate Degree in March 2010.
Leadership training seminars developed the scholars’ focus and commitment in achieving their goals.
80%
NEW PARTNERSHIPS ENHANCED THE PROGRAM
School year 2010-2011 brought in new partners as more brands from
the Jollibee Foods Corporation (JFC) family welcomed the trainees in their
stores. Chowking, Greenwich, and Red Ribbon enhanced the scope of
experience and training skills attained by the scholars.
Polytechnic University of the Philippines also became a partner
school, joining Chiang Kai Shek College, Cavite State University, De La Salle
University – Dasmariñas, Divine Word College, Jose Rizal University, and
University of Makati.
In addition to providing scholarships, the partners continually enhanced
the syllabus and undertook faculty development.
A highlight of the training of the scholars was the leadership
development in the Junior CAMP seminar, held in November 2010.
Patterned after the CAMP module for JFC employees, the seminars taught
participants how to manage their resources, engage peers, and facilitate
community involvement.
The scholars learned practical workings of the food service industry, enhancing their school lessons.
2010 Annual Report
9
Education
Technical Skills Training
Jollibee Foundation offers a 15-month
technical skills training to high school
graduates who seek higher education but are
financially constrained from doing so. Value
formation complements the technical training
to develop the scholars’ good moral character.
Since 2006, the placement-driven program in
partnership with Don Bosco Technical College (DBTC)
Mandaluyong has equipped 79 scholars aged 17 to 24
with viable skills to land them jobs after graduation.
A new batch of twenty scholars started their training
at DBTC in 2010. They will render their on-the-jobtraining with service contractors who maintain the
equipment at Jollibee Foods Corporation (JFC) stores.
ENHANCING AND EXPANDING THE PROGRAM
In school year 2010-2011, Don Bosco Canlubang
joined the program as a partner, with ten scholars
enrolled in the Mechatronics program. The scholars
will render their practicum with JFC’s commissary,
Zenith Foods Corporation.
To further enhance the curriculum of the
partner schools, faculty members were oriented by
JFC suppliers regarding the equipment deployed
in JFC stores. Jollibee and Chowking also donated
equipment, enabling the scholars to perform better
during their workshop activities.
10
JOLLIBEE FOUNDATION
Over 100 scholars have been
equipped with viable skills to land
them jobs after graduation.
HOUSING AND COMMUNITY DEVELOPMENT
Jollibee-Gawad Kalinga Village
Jollibee Foundation’s support of Gawad
Kalinga (GK) communities continued in
2010. Going beyond the housing needs of
the community members, a “Jollibee-GK
farm” was established in the 3rd Jollibee-GK
Village which is in Bontoc, Southern Leyte.
The Jollibee-GK farm aims to
ensure productivity and food
sufficiency among household
members, in line with GK’s
Bayan-Anihan Program.
About 30 families residing in the village were
provided with a 10-square meter plot each and
initial farm input of open-pollinated vegetable seed
varieties for replanting. They were trained on basic
farming techniques such as mulching, weeding,
pest management and composting. A Bayan-Anihan
officer monitored the progress of the community.
Within the farm, simple infrastructures were
built such as a fence to protect the plants from
grazing animals and family plot markers to ensure
accountability. A compost shed was also put up for
producing organic fertilizer. Another shed provided
a venue for community members to regularly gather
and discuss their plots.
Although the soil is mostly clay and water is
not easily accessible, the community persevered
in planting and maintaining the farm. As a result, a
thousand kilos of assorted vegetables like kangkong,
okra, amplaya and pechay were harvested from May
to December 2010. The farm yields were mainly used
for household consumption.
2010 Annual Report
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HOUSING AND COMMUNITY DEVELOPMENT
Bridging Farmers to the
JFC Supply Chain
The Bridging Farmers Program is a joint initiative of Jollibee
Foundation, Catholic Relief Services (CRS) and the National
Livelihood Development Corporation (NLDC). It aims to help
farmers apply effective farming technologies and methods
to ensure reliable product delivery and higher income by
linking them to institutional markets like the Jollibee Foods
Corporation (JFC).
CRS organized working groups in each site consisting of LGUs, the farmers’
cooperatives, micro-finance institutions and research agencies to facilitate
value-adding and logistics support. Each site working group is led by the Mayor
who also sets aside budget for the training of farmers or provision of basic
infrastructure. NLDC mobilized its micro-finance institution (MFI) partners to
provide credit to the farmers. Jollibee Foundation, for its part, worked closely
with JFC Purchasing to understand the requirements needed by the company
in terms of products and to address concerns in dealing directly with farmers’
clusters.
For the year 2010, 837 farmers were trained on various crop technologies,
organizational strengthening and project development. Production trials for
tomatoes and bell pepper were also conducted in Luzon and Mindanao. Cross
visits between and among project partners were done, thereby spreading the
learnings and knowledge on crop technology and financing opportunities
among small farmers.
Wives of the members of the Kalasag Coop Farmers peeled the onions for delivery to
JFC which added to their income.
CRS Country Representative Joe Curry discussed with farmers how to access other
technologies to improve their productivity.
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JOLLIBEE FOUNDATION
Public-private sector partnerships
enabled onion-producing farmers
to successfully deliver to JFC
and increase their income in the
process.
2010 Annual Report
13
HOUSING AND COMMUNITY DEVELOPMENT
Bridging Farmers to the
JFC Supply Chain
THE STORY OF THE KALASAG FARMERS
COOPERATIVE
Farmers from San Jose City, Nueva Ecija were
among the first beneficiaries of the Bridging Farmers
Program when it started in May 2008. A core group
of these farmers organized themselves into clusters
to effectively work together for collective marketing.
Formalized as the Kalasag Farmers Producers
Cooperative, they began delivering white onions to
JFC in February 2009. In 2010, total deliveries reached
236 metric tons, 66% of which were peeled onion
which involved women and generated additional
income for the community. Support from the
Department of Agriculture’s Bureau of Post Harvest
Research & Extension (BPHRE) for cold storage
facilities, reefer truck and crates enabled the farmers
to meet their delivery commitments.
Leaders of the Kalasag Farmers
Cooperative have gained skills in
enterprise management.
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JOLLIBEE FOUNDATION
Onions in Mindanao were cultivated under rainshelters which were also used for other high-value crops.
Using the Clustering Approach, farmers reviewed the results of their marketing and identified ways to
improve logistics and profitability.
Jollibee Foundation Executive Director Ma. Gisela Tiongson joined the Bukidnon farmers in
celebrating their harvest and delivery of bulb onions to JFC.
2010 Annual Report
15
Employees volunteered their time
and energy to help reforest the
Marikina Watershed.
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JOLLIBEE FOUNDATION
Environment
Tree Planting
and Nurturing
One hundred eighty employees from the business units
of Jollibee Foods Corporation (JFC) Main Office – Jollibee,
Chowking, Red Ribbon, Manong Pepe, and Jollibee Worldwide
Services – volunteered their time and energy to help reforest
the Marikina Watershed during a series of Saturdays from
September to October 2010. More than 3,000 trees were
planted on eight hectares of critical watersheds.
The Marikina Watershed Reserve consists of four principalities: Antipolo,
San Mateo, Rodriguez, and Tanay. It is a major source of groundwater
reserves for households and industries in Metro Manila. The watershed
has only 20% forest cover left, which is why post-Typhoon Ondoy studies
showed that it was the main source of water that flooded the Marikina River
and Metro Manila in 2009.
Red Ribbon President Joseph Tanbuntiong joined his team for the tree planting activity.
Working together to reforest the Marikina Watershed
JFC and Jollibee Foundation joined the Philippine Disaster Recovery
Foundation (PDRF), Fostering People’s Education, Empowerment, and
Enterprise, Inc. (FPE3), and other organizations in a public-private sector
partnership to reforest the denuded Marikina Watershed. Jollibee
Foundation donated funds to cover the costs of acquiring seedlings,
preparing the land, actual tree planting, and maintenance for a period of
three years.
Employee volunteers from Zenith Foods Corporation also planted trees
in Canlubang, Laguna while the Quezon team from Jollibee South Luzon
planted trees in Padre Burgos, Quezon.
Jollibee Foundation Vice President Belen Rillo assisted a student to plant a tree.
2010 Annual Report
17
Community Programs
of JFC Business Units
The value of sharing is strongly espoused by the members
of Jollibee Foods Corporation (JFC)’s business units, as
demonstrated by their various outreach projects.
SHARING TOYS, BOOKS, AND CLASSROOMS
The 16th Jollibee Maaga ang Pasko brought the spirit of giving and sharing to
children in need with over 200,000 toys and books collected and cleaned by thousands
of Jolly Toy Scouts volunteers. Jollibee matched each gift with a Jollibee toy. The
campaign was supported by a bigger network of partners, with 33 companies and 60
schools going all-out for the cause.
In response to the call of the Department of Education to help address the
country’s classroom gap, the campaign also donated a portion of the proceeds from
the sales of limited edition Jollibee and Friends Dolls for the Build-a-Classroom project.
With the additional funds donated by the Jollibee Franchisees Association and
Jollibee Foundation, Jollibee will build 40 public school classrooms beginning 2011.
FOSTERING COMMUNITY BUILDING
The JFC Commissary, Zenith Foods Corporation (ZFC) is a staunch supporter of
the BLT program of Jollibee Foundation, serving as a partner to two schools: Jose Rizal
Memorial School in Calamba, Laguna and Canlubang Elementary School. Zenith also
sponsored other programs through the Department of Education’s Adopt-a-School &
Adopt-a-Child Program, such as teambuilding sessions for public school teachers and
livelihood programs for BLT parents. Zenith also recently partnered with Don Bosco
Canlubang to support the training of the Jollibee Foundation scholars in that school.
18
Jollibee, Jollibee Franchisees Association and Jollibee Foundation raised funds in 2010 to build
40 public school classrooms in 2011.
JOLLIBEE FOUNDATION
Zenith Foods Corporation complemented BLT with livelihood seminars for parents.
Celebrating Christmas Joy
Red Ribbon employees joined in the Christmas Party celebration of Dela
Paz Elementary School students by bringing school supplies, gifts, and joy to
everyone. The highlight of the activities was the donation of illustrated story
books to be used for story telling sessions. The volunteers also helped in building
bookshelves on site for the school library.
Volunteers and family members from Chowking’s Main Office went to the
Dalupan Elementary School in Quezon City to celebrate Christmas with BLT
students. Chowking prepared an opening dance number that set the mood for
the gathering, and exciting games that gave the kids a chance to win prizes.
Job Readiness Program for Youth with Special Needs
Red Ribbon employees brought school supplies, gifts, and joy to the
students of Dela Paz Elementary School.
Greenwich continued to support the Independent Living and Learning
Centre (ILLC)’s Job Readiness Program for youth with special needs. ILLC aims to
teach essential work behaviors and vocational skills that are necessary for future
vocational pursuit. Training was conducted in school-based simulated and actual
work environment with the supervision of job coaches. The program boosted the
students’ confidence as they contributed to society as well.
JFC’S ENVIRONMENT INITIATIVES
Volunteers and family members from Chowking celebrated Christmas with BLT
students in Dalupan Elementary School.
JFC continued the practice of going green by integrating in its business
processes sustainable programs in the use of green building materials, energy
conservation, water resource management and waste management.
Improvements in electrical systems led to lower carbon emissions and
savings in kilowatt-hours of energy. For example, store kitchens were equipped
with evaporative fresh air blowers that drew warm outside air, lowered the air
temperature through evaporation, and reduced the use of air conditioners.
Water resource management initiatives such as faucet aerators to reduce water
velocity and hygienic waterless urinals resulted in savings in the use of this scarce
resource. Solid waste segregation and recycling were also practiced by each store.
2010 Annual Report
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Six Years in Review
2006
2005
•
•
•
20
Jollibee Foundation formally began its operations
as the corporate social responsibility arm of Jollibee
Foods Corporation.
Under Technical Skills Training, 30 high school
graduates received scholarships for a 15-month ref
and aircon course at Don Bosco Technical College
(DBTC) in Mandaluyong City.
The first Jollibee-GK Village located in Sitio Pulo, Las
Pinas City was completed in December. 51 families
who lost their former houses to the fire that razed
the community were the beneficiaries.
JOLLIBEE FOUNDATION
•
•
The Citizen-Responsive Governance Project was
implemented with the AIM-Team Energy Center.
Two pilot municipalities in Nueva Vizcaya – Sta. Fe
and Bayombong – trained in multi-stakeholder and
participatory governance.
The first batch of 30 scholars in Technical Skills
Training graduated.
2007
•
•
The Busog, Lusog, Talino (BLT) in-school feeding
program was piloted in Tondo, Manila and
Bayombong, Nueva Vizcaya covering 281 Grades 1
and 2 pupils in 8 public schools.
Inspired by the success of the Citizen-Responsive
Governance Project, the Citizen-Responsive
Leadership Development Program was implemented
with AIM-Team Energy to develop the capacity of
academic institutions in the Bridging Leadership
methodology. This project was implemented from
2007-2010 with a total of 7 academic institutions
participating.
2008
•
•
•
•
•
BLT moved to program expansion by covering 12 sites
nationwide, feeding 1,800 pupils in 53 public schools.
Project ACE (Access, Curriculum and Employability in HRM
Education) was piloted in partnership with academic
institutions. 158 ACE scholars enrolled for a 2-year
Associate Degree in Hotel & Restaurant Services.
A new batch of 39 scholars graduated from DBTC under
the Technical Skills Training Program.
The Bridging Farmers to the JFC Supply Chain Program
was launched in partnership with Catholic Relief Services
and National Livelihood Development Corporation.
Farmer groups in Nueva Ecija, Nueva Vizcaya, Bukidnon
and Zamboanga were organized and trained on agroenterprise development.
The 2nd Jollibee-GK Village located in Bontoc, Southern
Leyte was completed. 100 families living in landslideprone areas were relocated to start a new and safer future.
2009
•
•
•
•
•
The number of BLT schools and sites doubled to 141
schools in 26 sites, reaching close to 5,000 pupils.
Local partners began mobilizing resources for
program sustainability.
3 more schools became Project ACE partners and
another batch of 48 scholars joined the program.
300 farmers were assisted in the Bridging Farmers
Program. The successful deliveries of bell pepper
and onion to JFC increased the farmers’ income by at
least 30%.
388 JFC employee volunteers planted 3,000 trees to
reforest eight hectares of critical watershed in Biakna-Bato and Mt. Banahaw.
Jollibee Foundation through Jollibee Franchisees
Association’s Project Cuddle assisted 8 foundations
working for children’s welfare.
2010
•
•
•
•
•
•
BLT continued to scale up reaching 8,045 Grades 1 and
2 pupils from 232 schools located in 38 sites across the
country. To date, total number of pupils fed is 13,000.
80 Project ACE scholars graduated with an Associate
Degree in Hotel and Restaurant Services.
10 scholars availed of Technical Skills Training in DBTC.
Don Bosco Canlubang and Zenith Foods Corporation
joined as partners, supporting 10 scholars enrolled in
Mechatronics.
Through the Bridging Farmers Program, the Kalasag
Farmers Producers Cooperative delivered 236 metric
tons of white onions to the JFC Commissary.
The third Jollibee-GK Village located in Butuan City
was completed with 49 families relocated from floodprone areas in the city benefitting from the project.
180 JFC employee volunteers planted more than 3,000
trees in 8 hectares of the Marikina Watershed.
2010 Annual Report
21
Our Logo
Every element of the Jollibee Foundation logo is individually symbolic.
As a whole, these different elements also derive meaning from each
other to visually convey the core purpose of the Foundation.
This goal for a brighter and happier tomorrow is represented by the
sun rising in the background. The sun also conveys the empowering
and uplifting effect we want the programs to have on the Foundation
and its partners.
The path towards a better future is not easy and it requires
determination and hard work. This is captured by the presence of a hill,
which the Foundation and its partners need to climb. Yet despite the
challenge of climbing a hill, there are eight stepping-stones leading
the way.
The eight stepping-stones represent the eight corporate values
of Jollibee: customer focus, excellence, respect for the individual,
teamwork, spirit of family and fun, humility to listen and learn, honesty
and integrity, and frugality. These values provide us with a solid
foothold and a guide to help us along the path of transformation.
JOLLIBEE FOUNDATION INC.
(A Nonstock, Nonprofit Organization)
6th Floor, Jollibee Plaza, F. Ortigas Jr. Road (formerly
Emerald Avenue) Ortigas Center, Pasig City
www.jollibeefoundation.org
The 2010 Jollibee Foundation Annual Report
cover is printed on 9lives, the “born again
paper.” It is FSC certified, made of 55% post
consumer fiber, 100% post consumer waste,
with carbon-neutral quality, superb
whiteness and high bulk.