square feet

Gap and
Banana Republic:
two of America’s
most iconic brands.
Now arriving…
around the world.
We started with a very simple concept: to make it easy to find a
pair of jeans. And that idea has grown into a portfolio of brands
showcasing the best of modern classic style.
London, England, UK
Iconic American style.
Since 1969, Gap has become a cultural icon by offering clothing and accessories rooted in cool,
confident and casual style to customers around the world. Gap’s mix of locations reflects the
vast customer base it serves—and with more than 1,100 stores in North America (from flagships
to malls) plus more than 400 franchise and wholly-owned stores internationally, you’ll find Gap
where our customers are: just about everywhere.
Harajuku, Tokyo, Japan
Gap’s variety of locations worldwide reflects the rich diversity of its customers.
Gap stores make fashion accessible—from a wall of choice in denim to a place kids and parents love to shop.
The space reflects our sense of inspired style for men and women.
Cool, current, connected
Modern, sexy denim and an easy, confident American aesthetic—Gap is about expressing yourself
with smart casual style for work, weekend and evening.
Our marketing
With a bold, provocative voice, cool events and innovative digital strategies—like debuting our
dramatically different 1969 Stream app among the first 1,000 apps on the iPad—Gap marketing
speaks directly to what the customer is excited about.
Gap 10,000 Sq. Ft. Floor Plan
Gap Store Front, based on 10,000 square foot plan
Gap Logo
Optimal store sizes
7,500 Sq. Ft.
10,000 Sq. Ft.
Preferred/Minimum Frontage:
70'- 0"
Preferred/Minimum Depth:
107'- 5"
82'- 6"
122'- 0"
London, England, UK
Accessible luxury, elevated design.
Banana Republic stores feature high-quality apparel and accessories for men and women.
Whether for work, evening or weekend, the brand’s elevated essentials and sophisticated
seasonal collections of fashion, accessories, shoes, personal care products and eyewear
showcase modern, effortless style.
Las Vegas, Nevada, USA
Banana Republic’s 600-plus stores worldwide are found in the places customers seek style and quality.
Banana Republic stores are modern and accessible—making it easy to find the look you like.
The look and feel—it’s all about classic luxury that never goes out of style.
Luxury within reach
American sportswear with a modern, effortless style—Banana Republic’s accessible luxury makes it
easy to confidently navigate all the big and small moments of life.
Our marketing
| SHOP BananaRepublic.com 1.888.BRSTYLE |
Banana Republic’s marketing tells a story of style with soul, illustrating the versatility and wit of its
collections and the quality and detail that make us a must-shop destination.
Promote optimism.
W
I
MIN. 66'-6" TYP.
0'
Banana Republic 8,000 Sq. Ft. Floor Plan
5'
10'
20'
S
S
S
S
S
35'-7"
T
S
S
S
Banana Republic Store Front, based on 8,000 square foot plan
L L L L
TC
A1L
A1L
A1L
A1L
A1L
A1L
A1L
A1L
A1L
B1L
A1L
6x3
Ebony
Small
Plat.
M
B1L
MAX. 120'-0"
+A1
M
54"
Sienna
+A1
+A1
+A1
+A1
+A1
+A1
+A1
+A1
A1L
p.c.
A1L
p.c.
A1L
54"
Sienna
SF
+A1
+A1
B1L
Small
Plat.
+A1
54"
Sienna
M
BF
A1L
W W
M
A1L
6x3
Ebony
B1L
W
A1L
A1L
W
A1L
A1L
54"
Sienna
M
A1L
M
B1L
M
MIN. 84'-5"
W
Jewelry
54"
Sienna
HB
A1L
M
A1L
HB
A1L
Jewelry
54"
Sienna
W W
3'
Glass
B1L
A1L
3'
Glass
W
6x3
Ebony
A1L
W W
SF
+A1
+A1
+A1
EYE
SF
SF
+A1
8' x 10'
3' Smoked
A1L
Glass
Only
3' HB Insert
A1L
4' HB Insert
B1L
3' HB Insert
A1L
A1L
3' Smoked
A1L
Glass
Only
EYE
BF
SF
A1L
+A1
+A1
+A1
8000SF STORE
A1L
W
W
M
W
M
Small
Plat.
W
6x3
Sienna
Small
Plat.
A1L
+A1
SF
10'-0"
10'-0"
6x3
Sienna
SF
54"
Sienna
6x3
Sienna
W
W
B1L
A1L
W
A1L
A1L
W
A1L
M
B1L
A1L
M
A1L
M
M
M
WOMEN
MEN
W
A1L
A1L
A1L
M
M
6x3
Sienna
A1L
I
MIN. 66'-6" TYP.
0'
Optimal store sizes
8,000 Sq. Ft.
Preferred/Minimum Frontage:
66'6"
120'0"
Preferred/Minimum Depth:
Banana Republic Logo
5'
10'
20'
TOTAL SQ.FT.:
SALES:
FR/RR:
B.O.H.:
UNIMPROVED:
OTHER:
LEVEL MEN: 1
LEVEL WOMEN: 2
8000sf
5615sf
860sf
1525sf
0sf
0sf
100%
70%
11%
19%
0%
0%
STORE DESIGN
22 OCTOBER 2
Did you know?
We’re already
“locals” in almost
30 countries.
Doing what’s right, everywhere we are
At Gap Inc., social responsibility is fundamental to how we do business.
• F actories: We’re working with industry groups, factories, civil society organizations and governments around the world to ensure workers are treated with dignity, fairness and respect.
• The environment: We’re serious about protecting natural resources, from clean water practices at
100% of the denim laundries we use, to improving product packaging and using alternative fibers
for our products.
• C
ommunities: Worldwide, we’re investing in the communities where we live and work by applying
business innovation to social challenges.
• E thical conduct: Code of Business Conduct ensures a responsible and ethical work environment
for all employees.
Our stores keep the environment in mind
Our stores express who we are as a company. We think of sustainable design as a powerful way
to improve the environmental qualities inherent in the items we create. Some recent highlights of
our approach:
Energy use:
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women,
children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brands. Fiscal 2009 sales were $14.2 billion.
• A
s a company, we reduced our greenhouse gas emissions by 20 percent from 2003 to 2008,
exceeding our U.S. climate leaders goal of 11 percent over that period.
• Headquarters: World headquarters are based in the San Francisco Bay Area; product design offices are located primarily
in New York City, San Francisco and London, with offices around the globe to support store management, distribution and
product manufacturing.
• Our buildings saved 26 million watts by switching to energy-efficient fluorescent light bulbs.
• S
tore Operations: Gap Inc. operates about 3,100 stores in the United States, Canada, the United Kingdom, France, Ireland,
and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Australia, Europe,
Latin America, and the Middle East.
• Employees: About 135,000 employees around the world support Gap Inc. and its brands.
• Real Estate: Gap Inc. and its franchisees occupy about 40 million square feet of retail real estate in 25 countries.
• We’ve installed a one-megawatt solar array at our distribution center in Fresno, California.
Waste reduction:
• A
new focus on recyclable, non-corrugated containers will reduce cardboard waste by 57,000 tons
and save approximately $20 million each year.
• B
y changing our shipping practices, we expect to eliminate the use of 63 million yards of plastic
strapping.
• W
e’re rethinking even the small things—such as using 100% post-consumer recycled paper for
many of our garment price tags (saving 10 tons of paper per year) and recycled plastic for gift cards
in all our brands.
Our brands travel worldwide
Gap Inc. is a truly global company with about 3,100 stores worldwide, including wholly-owned
locations in the United States, the United Kingdom, Canada, France, Japan and Ireland, and
more than 140 franchise locations in Asia, Australia, Europe, Latin America and the Middle East.
Our international expansion continues
In the beginning, there was just a single store in San Francisco. In the generation that has passed since then, Gap Inc. has
grown to include a portfolio of the world’s most recognized brands. Along the way, our offerings have evolved far beyond
their jeans-only origins, from selling only other companies’ products to designing, merchandising and marketing our
own brands. And now we’re bringing our brands to new customers around the world, where our reputation—for fashion,
quality and innovation—precedes us.
The Beginning
1990s
1969
1990
Founders Doris and Don Fisher open
the first Gap store in San Francisco.
babyGap is born, opening its first
store in San Francisco.
1971
1992
Sales reach $2 million.
Gap becomes the second largest
selling apparel brand in the world.
Gap enters Ireland, opening a “store”
in Arnott’s department store in
Dublin.
1993
2007
1976
Gap Inc. goes public
1977
Gap Foundation— the company’s
philanthropic arm is established.
1980s
1983
Gap Inc. owned stores
Open franchise stores
2010 Gap Inc. entering with wholly owned or franchise stores
Banana Republic—then a two-store,
mail-order company—joins the
Gap Inc. family.
1986
Gap enters France with a “store”
within the Galeries Lafayette
department store in Paris.
1994
Old Navy debuts in Colma, California.
Gap Outlet stores launch.
1995
The first Gap store in Japan opens.
The first Banana Republic store
outside the U.S. opens in Canada.
The first GapKids store opens in
San Mateo, California.
1997
1987
1998
The first Gap store outside the
United States opens in London.
Banana Republic Factory Store
launches.
The company’s annual sales top
$1 billion for the first time.
Gap launches online at gap.com.
2000s
1989
2000
The first Gap store in Canada opens
in Vancouver, British Columbia.
Gap Maternity launches online,
going into stores in 2003.
2006
Gap opens first franchise stores, in
the Middle East and Southeast Asia.
Piperlime launches, offering a fresh
online shoe shopping experience.
Gap franchise stores open in 10 new
countries: United Arab Emirates,
Bahrain, Indonesia, Kuwait, Qatar,
Korea, Oman, Turkey, the Philippines
and Saudi Arabia.
The first Banana Republic franchise
store opens in Manama, Bahrain
followed by openings in seven new
countries; Indonesia, Kuwait, United
Arab Emirates, Malaysia, Singapore,
Korea and Oman.
2008
Gap Inc. acquires Athleta, a women’s
activewear company.
Banana Republic opens in London.
Outlet business expands with first
Gap Outlet and Banana Republic
Factory stores in Canada.
2009
Gap celebrates its 40th anniversary.
Co-founder Don Fisher passes away
at age 81.
2010s
2001
2010
Old Navy goes international,
opening 12 stores in Canada.
Already in nearly two dozen countries,
international expansion continues to
Australia, China, Italy and beyond.
2005
The first Banana Republic stores in
Japan open in Tokyo and Yokohama.
Online reach grows from 1 to 65
countries.