RS 2015backup ING - Cerâmica Portinari

Transcription

Sustainability
and Social Development
Report
Index
Message from Pepe
The Company
Features
Social Responsibility
Prevention Programs
Human Resources Management
Training and
Development Programs
Corporate Citizenship
Environment
RELATÓRIO DE SUSTENTABILIDADE | MENSAGEM
Dear friends,
In recent years, we have made this delightful job of communicating how we are evolving in
Sustainable and Social issues. This report briefly presents some examples of how we work. It is
not exhaustive, and it is certainly limited in presenting all of our daily decisions, which we always
try to embed the values related to People and Sustainability, considering the latter the way we
like to describe it: Doing More with Less.
We believe it is important, even working hard on hitting targets, to improve our results and our
team, to innovate and be more productive, and to share with you how we can do this within our
Values, which include the care of our Team, Community and Environment.
Message
from Pepe
CECRISA S.A. PRESIDENT
This is the most important message that we would like to present to you this year: there is no
trade-off between these issues. On a more conceptual level this is clear, but also on a daily
basis it is clear to us all. When we improve our industrial efficiency, we are doing more with less.
When we integrate with customers and suppliers, reducing stock levels and doing a more
productive chain, we also affect the Environment positively.
When we think and execute programs, such as Together for Our Children, in which we take care
of our special children as a group (one of my kids, that inspired this program, has autism), we do
not help us only as a Team, but we become better professionals and people, being more
productive. All these energies intensify, add and integrate each other. We live it and when you
read this report, you will understand that it is not something isolated from our daily lives, on the
contrary, it is part of everything else.
Finally, we would like to thank the people and organizations who inspired us with their examples
and allow us to join forces productively. Much of what we do is done in partnership. Without
our partners, we would do much less.
We are available to share our experiences and exchange what we have been learning with those
who want to get closer. We are on progress, building a path. Exchanging experiences, it will
certainly be more pleasant and productive.
Regards,
Pepe
Our Industrial Units
The
Company
Our brands
Products
Organizational Structure
Essential Principles
Timeline
Sustainability and RELATÓRIO
Social Development
Report | THE
DE SUSTENTABILIDADE
| aCOMPANY
empresa
Our Industrial Units
UI-6 Cerâmica Portinari
Cecrisa is one of the largest ceramic tile companies in Brazil, based in Criciúma – SC, with an annual
revenue over R$ 900 million. For 47 years in the segment, the company has a leading position,
setting trends.
It has five units, located in: Santa Catarina (3), Minas Gerais (1) and Goiás (1), being responsible for the
annual production of approximately 23.5 million of m².
Sustainability and Social Development Report | THE COMPANY
Our brands
Cecrisa operates through two distinct and well-positioned brands in the market: the brand
Cerâmica Portinari, which attributes are: differentiation, innovation and design; and Cecrisa brand,
which has as main attributes: quality, reliability and affordability.
Cerâmica Portinari develops its products
based on research of global trends and
continued investments in technology. The
portfolio is extensive and shows the
tendency of large formats. As a result,
Cerâmica Portinari’s products are
value-added and increase value to all
ambients which are used.
Cecrisa brand products provide excellent
cost-benefit and ensure access to strong
and durable products. The portfolio has
neutral and current colors that match any
kind of ambient. The products meet all
quality criteria of national and international
technical specifications.
Products
Our portfolio is extensive and evidences the trend of large formats. The variety of products,
including porcelain tiles, wall coverings and glass tiles, provide solutions for people who love their
homes and living spaces.
The company considers the personalization and exclusivity as a right and an essential value to its
customers, that is why its collections are connected and harmonious, providing the creation of
unique and personalized ambients, expressing a personal style.
Organizational Structure
Presidency
SAC – Customer Service
Operational
Director
Commercial
Director
Financial
Management
Director
Marketing
Director
People and
Management
Director
International Markets
Commercial Director
Executive Board
Composition of Administrative Council
Jose Luis Pano: President
Paulo Cesár Benetton: Operational Director
André Barbieri Mello: Commercial Director
José Zimmermann Jr.: Financial Management Director
Gelcy Pizzolo Torquato: Marketing Director
César Antônio Valiati: People and Management Director
Marcio Colle Figueiredo: Commercial Director International
Markets
Gilberto Sayão da Silva – President of the Administrative Council
Alessandro Monteiro Morgado Horta
José Guilherme Cruz Souza
Roberto Leuzinger
João Paulo Borges de Freitas
Adriana Borges de Freitas Vitória
Daniela Borges de Freitas
André Marcello Borges de Freitas
VISION, MISSION AND VALUES
VISION
Be the most profitable Tile Company globally by
2017, being considered a reference in innovation as
well as trend setter.
MISSION
Provide solutions of ceramic tiles with innovation and
appropriate value, exceeding the expectations of our
customers, professionals, shareholders and suppliers.
VISION, MISSION AND VALUES
VALUES
Make it happen
Passion for the business
Team owners
Sustainability
Ethics and humility
Timeline
1966
Company’s
foundation.
1987
1995
1971
Start of operations with
production of tiles.
Foundation of industrial unit
Cemisa located in Santa Luzia – MG.
1986
1972
Acquisition of Cerâmica
Eldorado (unit 5) located in
Criciúma – SC.
1978
Pioneer company in
production of
decorated wall tiles.
1974
Incocesa located in Tubarão – SC.
1992
Pioneer in use of CAD to
product development.
6 located in Criciúma – SC.
1989
2007 a Six consecutive times
elected as one of the 150
2012
2001
The first Brazilian company
to produce large format
porcelain tiles – size 60 x
120 cm.
2000
2010 Production with digital
2011
The company becomes a
member of the US Green
Building Council and its
products are eligible for the
LEED Certification.
best companies to work for
in Brazil.
technology (Inkjet).
Beginning of
export operations.
Foundation of industrial unit Cemina
located in Anápolis – GO.
1988
First company in the American
continent to receive the
ISO 9002 Certification.
1973
Pioneer company in use
of electronic choice.
Acquisition of equipment to
produce technical
porcelain tile.
2012 Acquisition of shareholding
control by Vinci Partners.
1998
First Company in Brazil to
produce glazed
porcelain tile.
2014 Beginning of the greatest
investment of the last 20
years.
Team and Culture
Highlights
FeatureS
Relationship with
Suppliers
SAC – Customer Service
Relationship with
Costumers
Sustainability and Social Development Report | FEATURES
Team and Culture
Cecrisa has more than 2.000 employees. Every day the company seeks to build a
real Team of Owners. To attract, develop and retain the best people is essential to achieve our
dreams. People are our main asset.
Cecrisa invests and develops its Team through internal promotions, creating challenging
opportunities and providing formal and informal training. The compensation is tied to the
company's income, of each area and of each professional. The system is called PLR and share
profits to all professionals.
The management culture is summed up in its Values, which is a pillar in the differentiation. In
addition to producing innovative products and manage brands and equipment, the manner in which
things are done is what makes the big difference in Cecrisa.
Team and Culture
Dog is a coworker
Cecrisa has a different coworker. Since October 2014, Mark, the dog, lives in the product development
department. Since its arrival, Mark's joy touches everyone who walks by the department, whether customers,
employees or suppliers. The new coworker was adopted by one of the company’s employees who is part of an
NGO.
Mark’s presence makes the environment less stressful, besides promoting union and conveying love and
affection. He was trained to get along with everyone; he has a badge just like the other employees and spends
the weekends at the employees’ home.
Highlights
In recognition of the work of Cecrisa, over the years, the company has been outstanding in
several segments. In recent years the main highlights were:
2
1st Place Aspacer Design Award 2014
Collection Tapeçaria HD
– Cerâmica Portinari
Exame Magazine
2011 / 2012 / 2013 / 2014
The Best and Greatest:
the 1.000 biggest companies in Brazil
Amanhã Magazine
2011 / 2012 / 2013 / 2014
The 500 biggest companies
from the South of Brazil
Relationship
with Suppliers
Cecrisa understands that Sustainability is doing more with less. This focus allow us to
earn productivity to the whole chain. Besides looking at aspects such as respect to
the labor laws, health and safety, socioeconomic and environmental responsibility, we
also work in a transparent and coordinated way, especially with strategic suppliers, in
order to reduce inefficiencies in the chain.
The strategic suppliers receive regular visits and systematic reviews on the technical,
environmental, commercial and relationship aspects, aiming the sustainability of the
partnership between the companies.
The others suppliers are also accompanied by a computerized system, which allows
to view their performance and development, ensuring a smooth performance for both
companies.
Relationship
with Suppliers
We want our suppliers to be better and better in their activities, and to have the best
management practices, respect people and preserve the environment. With this in
mind, we opened our company in all areas and hierarchies in order to: contribute to
the knowledge exchange, work together to mutual gains, make annual planning with
strategic partners, as well as being always available to discussions.
As a result of this work, we try to seek for partners who are willing to become a
better and more efficient company.
Our carrier partners participated of a specific program, coordinated by the Logistics
Department, following the same premises.
In addition to that, we have a web-based system that enables a more quick,
effective and safe communication for trade, providing greater productivity in the
formal process.
Relationship
with Suppliers
TESTIMONIALS
“Cecrisa has introduced an innovative management model with a macro view of its business.
We have established an integrated partnership involving all areas of the two companies, where we
share benchmarking and Cecrisa transfers its expertise in order to improve together.
It happens successfully thanks to full openness and transparency on both sides, where each one is
always willing to have good discussions. In the past three years, we have grown a lot thanks to
Cecrisa and we want to continue to grow together.”
Francesco Bottazzi – President, Smalticeram Brasil
“The bold and innovative model that has marked Cecrisa’s new management has made our
Companies evolve together. In addition, the cooperative work breaks that traditional
boundary rule between customer and supplier, and it has been a great advantage for the growth of
both companies. Our relationship is based on trust, where we can openly talk about mistakes and
suggest improvements. With this spirit it is possible to evolve and learn, something that both
companies seek daily, to be increasingly competitive and innovative.”
Nuno Correia – General Director, Torrecid Brasil
Relationship
with Suppliers
TESTIMONIALS
“The search for excellence and to exceed the expectations of our customers is a
common goal for Cecrisa and Transfloriano. The participation in the IQT Program (Index
of Quality Transportation) enabled the improvement of the management of our
operational logistics information, helping to do better every day.”
Jozi Floriano, Commercial Director of Transfloriano
“The experience exchange between Rodoeverton and Cecrisa through 2014 IQT
Program (Index of Quality Transportation) provided us a great improvement in several
internal processes, including the delivery cargo date to our final costumer. This tool
already existed, but in a timid way. With this program we started the investment in
this process to inform Cecrisa and other customers the cargo real date of delivery.
We obtained a great success not only by reaffirming our relationship with Cecrisa but
also by facilitating information to our employees and the final customer.”
Arilton Francisconi Candido, President of RodoEverton Transportes
RELATÓRIO DE SUSTENTABILIDADE | diferenciais
SAC
(CUSTOMER SERVICE)
Cecrisa also has a Customer Service, which aims to be a
communication channel, serving those who seeks for guidance or for
those who have complaints and suggestions on sold products or
rendered services. The resolution of any issues with our customers is
Cecrisa's priority. Customer Service (SAC) free call:
0800-701-7801
RELATÓRIO DE SUSTENTABILIDADE | diferenciais
CUSTOMER
RELATIONSHIP
The company bases its conduct with customers in a transparent and ethical manner. Cecrisa
makes several satisfaction surveys in order to verify relevant and likely improvements points,
always seeking to strengthen ties, and improve the satisfaction of its customers. Cecrisa also
keeps a structured and updated manner within its main customers facilities, stands to display
its products, besides having sales promoters inside these stores, aiming an effective treatment
to the final customers.
In 2014, the number of released booths in the main sales points was approximately 150. In
addition, in order to offer more quality to its customers, the company has a corporate
showroom in São Paulo, located on Brazil Avenue. It also has 47 technical offices for its sales
team, 206 sales teams and 186 sales promoters.
SOCIAL
RESPONSABILITY
Quality of life
Health
Work Safety
Sustainability and Social Development Report | SOCIAL RESPONSABILITY
QUALITY OF LIFE
Quality of life and health
Cecrisa cares about the quality of life of
its employees and provides simple
practices that aims to ensure a balance
between work and personal life. Most of
these actions has been practiced for
more than ten years.
Rest areas
Flextime programs
In all industrial units there is an
entertainment area with games and TV
room to enjoy the break time. There are
also soccer fields for games among
colleagues, during the days off.
The company provides flexible hours for
its employees in the administrative
department, offering them a choice of
three different hours for entry - 7am,
7.30 and 8am. The adjustment is made
directly to every department manager.
The aim is to adapt working hours to the
routine of every professional and
collaborate to their quality of life.
Rest areas - UI 6
HEALTH
Guidance and awareness lectures
Several issues are spoken in regular
lectures held in all industrial units in order
to give opportunity of knowledge and
dissemination of ideas on relevant topics.
HIGHLIGHTS
Periodic examinations are made according
to each professional’s function, such as:
Prevention and awareness
The implementation of prevention
campaigns of diseases and carrying out
actions against smoking, immunization
against influenza, and nutritional
education and oral health programs are
developed constantly, the professionals
are invited to attend lectures regularly.
Vaccionation campaign
Há oito anos a empresa oferece
vacinação de combate à gripe para
todos os profissionais.
Clinical examination;
Audiometry;
Spirometry;
Chest X-ray;
Column X-ray;
Blood count;
Hippuric acid;
Methyl-hippuric acid;
Visual acuity.
The goal is to prevent and assure the
professional’s quality of life.
WORK SAFETY
Emergency Brigade
Security Project
Implementation of prevention campaigns
of diseases and carrying out actions
against smoking, immunization against
influenza, and nutritional education and
oral health programs. The professionals
are invited to attend lectures regularly.
The program has aimed to promote
work safety in Cecrisa Units,
specifically UI5 and UI6 that are the
focus of the project. The expected
benefits are to reduce the risk
exposure, reducing the number of
healing hours, reducing the vulnerability
of the company in actions related to
occupational safety and mainly
promote behavioral and cultural change
in the improvement of the
organizational climate. Up to now these
action have reduced 37% attendance
rate and 65% of severity rate
compared to 2014.
Occupational Safety lectures
Occupational Safety lectures are held by
CIPA (Internal Commission for Accident
Prevention) focused on the prevention of
occupational accidents. It takes place in
all industrial units and lasts for one week
per year, emphasizing the relevant
aspects regarding this issue.
PREVENTION
PROGRAMS
ACCIDENTS PREVENTION
PREVENTIVE HEALTH
Sustainability and Social Development Report | PREVENTION PROGRAMS
ACCIDENTS PREVENTION
CIPA (Internal Commission for
Accident Prevention)
SIPAT (Internal Week for Accident
Prevention)
PPRA (Environmental Risk
Prevention Program)
It is a committee duly registered in the
Ministry of Labour and includes
representatives of
employees and the employer. The
members of the committee have
regular monthly meetings during
business hours, according to pre-set
timetable. The goal of the team is to
determine the participation of
employees in the process of
prevention, through their suggestions,
having the possibility to modify or
improve systems and processes, being
part of the company's decisions.
SIPAT is a yearly event where lectures
and campaigns are held to integrate
and educate professionals about the
preservation of their health and about
the responsibility of their safety and
their colleugues. During the week of
SIPAT several topics are discussed
such as: alcoholism, smoking, sexually
transmitted diseases, quality of life, oral
health, traffic safety, protection of the
upper and lower body members,
ergonomics, etc.
The elaboration of this Program is to
meet Rule n ° 09, which deals with the
prevention of accidents at work using
information taken from a survey of the
associated risks with the activities of
the company and of the most effective
ways to decrease these risks in the
workplace. From this survey the
company is able to make an annual
planning with the actions to be
developed indicating priorities,
strategy and methodology of action,
besides the elaboration of a schedule
and people responsible for executing it
aiming the preservation of health and
physical integrity of its professionals.
PREVENTIVE HEALTH
01
PCA (Hearing Conservation Program)
The main goal of this program is the workers'
health protection. The PCA involves the action of
a multidisciplinary team, since it i necessary
engineering measures, medicine, speech therapy,
training and administration. The program steps
include exposure assessment, selection of hearing
protection, training on the use, cleaning, storage
and maintenance of the PPE and monitoring the
correct use of it.
PCMSO (Control Program Of Occupational
Health)
Through this program the monitoring of the
professionals’ health is done, based on the
existing risks in the workplace. Some of the goals
are: health promotion, disease prevention and
occupational accidents and recovery of the
professional's health. The Program also acts in
prevention, screening and early diagnosis of
health injuries related to work and seeks to
reduce the rates of occupational accidents and
diseases.
PREVENTIVE HEALTH
PPR (Respiratory Protection Program)
The main objective of this program is the
workers' health protection, acting in the
prevention so workers do not develop
occupational diseases. The PPR involves the work
of a multidisciplinary team, since it is necessary
engineering measures, medicine, training and
administration. The program steps include:
exposure assessment, selection of respiratory
protective equipment, training on the use,
cleaning, storage and maintenance of the PPE and
monitoring the correct use of it.
Year 2014
R$ 460.694
Invested
2013
R$ 385.335
Invested
In 2014 it was invested 20% more on
PPR program.
HUMAN
RESOURCES
MANAGEMENT
MAIN RESULTS
Benefits
Credit and insurance
cooperative
Workforce index
Sustainability and Social Development Report | HUMAN RESOURCES MANAGEMENT
MAIN RESULTS 2014
Health Insurance
2.751
People
Meals
Private Pension
474.396
R$ 460.694
Invested
Contemplated
professionals
R$ 626.905
Invested
Food Basket
1.851
Vehicle Insurance 182
Professionals
with insured
vehicle
R$ 273.691
Invested
Meals
Served
1.628
Contemplated
professionals
R$ 1.767.482
Invested
R$ 3.023.591
Invested
Transports
640
Contemplated
professionals
R$ 1.186.970
Invested
BENEFITS
Shows the concerns of the company with the well-being of its employees.
The offered benefits are:
Health Insurance
Cecrisa offers to all its employees a
health insurance plan with coverage for
appointments, hospitalizations and
tests, and other services. The
company subsidizes 60% of the total
amount and the professionals pays for
the remaining 40%. Due to regional
differences in the units of Goiás and
Minas Gerais the plan also covers
professional's family.
Year 2014
2.751
People
R$ 460.694
Invested
2013
2.521 People
R$ 385.335
Invested
BENEFITS
Ambulatory Care
Dental Care
Pharmacy agreement
The company has in its units a clinic
with a nurse and a doctor in order to
provide simple procedures on its
premises and coordinate periodic
examinations of disease prevention.
This service is available in the
industrial units 5 and 6. In the other
units, it is offered agreements with
dental clinics, with special discounts
to professionals.
The company has no allowance for
the purchase of medicines, but has
an agreement with some
pharmacies, which allows
discounting the value of purchases
directly in the professional’s
paycheck.
BENEFITS
Food Basket
In order to recognize the diligence and
commitment of our employees, the
professionals of the units which do not
have any absences or doctor’s
certificates, is entitled to a basic food
basket.
Purchase of Cecrisa’s products
Cecrisa's professionals who are building
or remodeling their houses may
purchase the company's products at
lower prices.
Ano 2014
1.851
People
R$ 1.767.482
Invested
2013
1.848 People
R$ 1.767.352
Invested
BENEFITS
Meals
All industrial units keeps a cafeteria
that provides lunch, dinner or supper,
according to the professional work
shift, offering a balanced diet.
In these cafeterias several special
events are held, such as birthday
celebrations. For the regional sales,
which have no cafeteria, the Company
provides a meal-card, with it
employees pay 20% of the value of
the meal and 80% are subsidized by
the company.
Year 2014
474.396
Meals
R$ 3.023.591
Invested
2013
476.390 Meals
R$ 3.009.936
Invested
BENEFITS
640
People
Transports
This benefit is available according to
every professional’s needs. The limit
for paycheck discount of transport
vouchers is 6% of basic salary.
Year 2014
R$ 1.186.970
Invested
2013
725 People
R$ 1.188.913
Invested
Clothing
Every professional from the
industrial units receives a proper to
uniform to the realization of their
duties and can it be replaced
whenever it is needed.
Year 2014
R$ 334.400,63
Invested
2013 R$ 280.019,35
Invested
Credit and Insurance
Cooperatives
1.628
People
Private Pension
Cecrisa has a specific program for
private pension, called Cecrisa Prev,
which includes all professionals. This
program involves the preparation
for retirement under financial
aspects. The goal is to create a
fund (savings) to be used at
retirement.
Year 2014
R$ 626.905
Invested
2013
1.766 People
R$ 702 . 173
Invested
Group 1
Group 2
Includes professionals that the INSS
(National Social Security Institute)
does not guarantee the full
retirement. For this group, the plan
provides a monthly income to
supplement retirement around 50%
of current wage, up to a stipulated
ceiling.
Includes professionals that the INSS
ensures full retirement. For this
group, the plan provides a
three-fold award salary, paid at
once, when the professional reachs
the maximum limit set in the plan.
Credit and Insurance
Cooperatives
Loans and Financing CECRISACRED
The company's professionals have at
their disposal an own credit union,
which provides to all members
financing for home ownership,
education, health and emergencies
and many other services. The
prevailing interest rates are below the
ones on market. All units count with an
union credit, providing a better
service to employees.
Vehicle Insurance
The company provides to its
professional a vehicle insurance
group, at a lower cost than the ones
practiced by the market.
Life Insurance Group
Cecrisa provides to its
professionals an affordable life
insurance group and it is extended
to their spouses, thereby ensuring
greater security and protection to
the family. The basic guarantee of
this insurance is 30 wages. The
value is deducted monthly from
professionals’ paycheck.
182
People
Year 2014
R$ 273.691
Invested
2013
180 People
R$ 241.423
Invested
WORKFORCE INDEX
Progress in the Number
of Professionals
2.145
2.252
People
Year
2013
Professionals by gender and occupation
1
Presidency
Director
6
Manager
43
Supervisor
89
Administrative
84
2014
266
Technician
6
Expert
1137
Operational
43
Trainee / Intern
Grand Total
Masculine
Feminine
1675
7
40
126
15
7
211
64
470
WORKFORCE INDEX
Education
Incomplete Elementary Education
191
Complete Elementary Education
167
Incomplete Secondary Education
171
Complete Secondary Education
1074
Secondary Vocational Education
107
Incomplete Higher Education
139
Complete Higher Education
249
47
Specialization
Grand Total
2145
WORKFORCE INDEX
By years of service
Less than 3 years
995
From 3 to 6 Years - Incomplete
286
316
351
Over 20 Years
107
Grand Total
2145
By age group
Up to 17
52
18 to 24
395
From 25 to 29
392
From 30 to 39
645
From 40 to 49
449
From 50 to 64
205
65 or over
7
Grand Total
2145
TRAINING AND
DEVELOPMENT
PROGRAMS
Sustainability and Social Development Report | TRAINING AND DEVELOPMENT PROGRAMS
TRAINING AND
DEVELOPMENT PROGRAMS
Development Plan
Cecrisa has a Development Plan covering training programs, development and improvement. The training programs
are made corporately, based on human and business critical skills, from:
Strategic guidelines;
Area needs;
Climate Survey results;
Results of the Performance Evaluation Program.
The plan includes training / technical or behavioral courses covering all business units.
External and internal trainers teach these improvements. The company has a practice of strongly use the internal
knowledge for training. Also points up the Integration Program, which works strongly aspects of culture to new
professionals.
As for training programs, Cecrisa keeps partnerships with schools and courses, with discounts for its professionals.
The courses include technical education, graduation and specialization, and training courses. In 2013 and 2014 we
invested R$ 32,500 in training.
TRAINING AND
Competency management and performance evaluation
Cecrisa has a Competency Management Program that allows planning the development of its professionals. In
this program, required skills are requires for each function, which in turn are aligned with the competencies.
With that, everyone is aware of what the company expects of its professionals and can participate of these
development trainings that are offered for this purpose, and get their self-development.
This program includes an annual review of all the professionals of the company done by its immediate superior.
For leaders, the evaluation methodology also includes a self-assessment and evaluation of an employee from
the same hierarchical level. After evaluating skills, everyone receives a formal feedback on their performance,
through his immediate superior.
With the evaluation results, the company invests in the corporate development of the most critical skills,
providing training to professionals. The competence requirements for each position are disclosed in Intranet /
Direct Channel, allowing access to what is fundamentally required for the position. Based on this, professionals
can seek to develop their skills to win the aimed position.
TRAINING AND
“Cecrisa wants you to grow”
Program
Cecrisa has partnerships with schools
and undergraduate institutions,
graduate, language and other
professional courses, offering
discount to professionals interested in
improve their knowledge and skills.
Integration Program
Scholarships
Every professional who joins Cecrisa
goes through the Integration Program.
This project includes general training,
as well as the relevant subjects to the
business (Institutional, Production
Process, Products, Safety, etc.), and
specific training related to the
procedures and activities that they
will develop. The participation in
programs and meetings since day one
helps the employee to understand the
company's culture.
Cecrisa gives scholarships for
technical courses and degrees to its
employees who have a profile to
grow. The chosen courses must
have affinity to their job activities.
The professional is monitored by
the People & Management
department where it is checked
their performance through school
records.
TRAINING AND
Team of Owners Program
Excellence Program
This program was created in 2014 and
aims to identify, attract and develop
talents for Cecrisa, covering three
pillars: the Internship Program, Young
Talent Program and Executive Talent
Program. This program shows paths
to growth, developing young
managers, analysts and experts.
We divide the program in a few steps
as Registration, Selection Process,
Integration, Project Definition,
Training, Monitoring, Evaluation and
Feedback Stage.
Created in 2014 the Excellence
Program aims to:
Create a motivating environment that
allows the employee to search for
results.
Develop the practice of meritocracy
in the industrial area differentiating the
results (ranking) and rewarding the
best.
Strengthen the concept of owner
with the employees (Area Owner).
Promote standardization and the
application of management practices
in all areas of industry.
Promote continuous improvement and
maintain these results through
consistent management practices.
Ensure better management of
indicators.
The formation of the teams makes a
more effective development model,
favoring the management process by
structuring the organization in small
businesses facilitating
assessment and the development of
improvement and development
actions.
TRAINING AND
Internal Opportunity Program
Apprentice Program
The company prioritizes internal
recruitment as a way to enhance and
encourage the growth of its
professionals. To this end, it has a
formal program for internal
recruitment, with well-established
criterias, where all vacant jobs are
disclosed to employees. This
procedure is made by the company's
psychologists. In 2013 and 2014 more
than 500 employees were benefited.
Cecrisa has a young apprentice
program, which introduces students
to their first job. Anyone can sign up
for the company internal vacancies in
accordance to the recruitment
process criteria and selection of the
company. In 2014, the year ended
with 61 apprentices.
TRAINING AND
Profit Sharing Program
The company has a profit sharing
program which covers all
professionals.
Its main objective is to provide an
additional remuneration to those who
reach pre established results, team's
goals and individual performance
evaluation. It is a way of recognizing
and rewarding their efforts. In addition
to align their interests to the
company’s, it promotes meritocracy.
Distributed values:
Related to the financial year 2014
distributed in 2015
R$ 12.612 mil.s.
Distributed
Distributed values:
Related to the financial year 2013
distributed in 2014
R$ 6.351 mil.s.
Distributed
TRAINING AND
Climate Management
It involves all employees in order to meet their satisfaction with the work environment and company
practices. Through this research, all professionals have the opportunity to express their opinions and
suggestions.
After compiling the survey data, it is elaborated a corporate and specific action plan with the help of
managers, where the identified critical points are worked.
The climate monitoring is done by the leaders through monthly meetings. Where, besides the information
about the results and company informations, issues involving the relationship of the team are also spoken,
giving space and freedom to their teams to manifest their insatisfactions.
TRAINING AND
Talking to the President
Talk to the President
President’s Letter
Periodically Cecrisa’s President holds
meetings with groups of employees
in all industrial units. At these
meetings, the President has a casual
conversation with employees, where
specific topics are spoken such as
business strategies, marketing, etc. In
addition to allowing everyone a space
to question, opinions, criticize and
suggest relevant topics to the
company.
In Cecrisa’s website there is a link
where anyone can send messages
that will be read by the President.
With that we search to have a direct
channel and simple communication.
Monthly Cecrisa’s President, through a
letter, updates everyone about the
month course, news and areas
improvements.
CORPORATE
CITIZENSHIP
principais resultados
Community Relations
conduta interna
Sustainability and Social Development Report | CORPORATE CITIZENSHIP
PRINCIPAIS RESULTADOS 2014
Graffiti Porcelain Auction
"Together for Our Children" Program
621
Involved
Professionals
R$ 71.240
Invested
Solidarity tree
R$ 82.406,50
Invested
17 Children
100 Children
Atended
Atended
100
Involved
Professionals
120 Children
Atended
8 auctioned
pieces
Social Action in
partnership with
shopkeepers
R$ 15.803
Invested
950
Pessoas
beneficiadas
3 Renovated
Institutions
Community Relations
Some of 2014 actions:
Reforms of needy institutions in partnership with
clients.
Community Relations
Cecrisa has the social responsibility as one of its
core values. It is engaged in contributing to a
more just society, actively participating in social
activities, educational, sports and cultural.
Internal program "Together for Our Children" which provides assistance to children of
employees with special needs.
Charity auction of paintings on ceramic with the
Amplitude Project - São Paulo, that takes care of
poor children with autism.
Monthly support to charity.
Volunteer program conducted by our
professionals in official charitable institutions.
Campaigns for food, clothing, diapers
donations.
Children's choir to employee’s childrens.
Community Relations
"Together for Our Children" Program
This program began in December of 2013 aiming
to give financial support (to employees’ children)
that are in need of special medical treatment, in
order to promote the citizenship among the
professionals, doing good actions and developing
a new world where the economic, social and
environmental dimensions are always in balance.
The target audience are children of professionals,
under 12, with special needs who require medical /
psychological / therapeutic treatments, where the
financial assistance will make a difference. During
the year, the accompaniments of children are
followed by godparents (company managers),
that periodically keep in touch with each case.
Through visits, they fill up a report that is sent
every two months reporting the pathology, the
current situation of the child and which assists
they are using.
621
Involved
Professionals
17
Children
Attended
R$ 71.240
Invested
Community Relations
TESTIMONIALS
“For me, “Together for our Children” Program shows us how much
we are able to do when we gather. We do not have any losts, on
the contrary, we only have gains. I am very proud to be part of
this program alongside many other professionals and be Julia’s
Godfather. I congratulate Cecrisa for having this program and
shows us that besides being one of the best companies of its
segment, it also never forgets a very important thing: the Human
Being.”
Jailson Menegaz, Production Manager and Julia’s Godfather
““Together for our Children” Program gives us a quality of life, both
in financial part as psychologist part. With all the support that the
program offers, we can confirm the progress that our daughter is
demonstrating. We are happy and satisfied, and we feel privileged
with the "Together for Our Children" Program support. We
appreciate the initiative of President Pepe, Jailson (godfather) and
the other contributors of this program.”
Elaine Goulart Constantino, Julia’s Mother
Community Relations
TESTIMONIALS
"We become better people when we promote efforts in good causes, and the
highest reward is the pleasure and the joy that we feel when we practice it. Projects
of this nature provide better living conditions to the ones who receive the benefits
and show to the professionals who are part of these activities their real importance.
It leads them to achieve an immense gratification with the work done, contributing
to self-growth, because many begin these actions in the organizational environment,
and see the results in their personal life. In addition, the relationship with social actions
allow people to discover talents for activities that they never knew they could have,
more than a challenge to overcome it can be a highly rewarding experience, involving
learning, commitment and identification with causes of vital importance for the
individual and collective development within the organization and its surroundings."
Júlio Cesar Cesino, Production Manager and Luiz’s Godfather
“This program enabled a better monitoring and improvement of Luiz’s treatment .
Probably without this incentive we would not have conditions to give a better
assistance to our son. This help contributes to a better future and reduces our
difficulties.”
Ligia e Diego, Luiz's parents.
Community Relations
During different events with clients, young artists expressed their job graffiting pieces of porcelain tile. A unique
experience that combined ceramics and art. In October of 2014, there was a charity auction of these pieces, in
partnership with the Amplitude Project. It was raised R$ 110.700,00 where R$ 82,406.50 was donated to the
Amplitude Project, which assists needy children with autism.
The remainder of the resource was used to fund the event. The eight auctioned porcelain pieces were 100x100cm
format, six out of them were graffiti by Quixote Project artists during the 2014 Revestir Fair and two by the artist
Ricardo Herock during a product launching event.
Year 2014
8 auctioned pieces
R$ 82.406,50
Donated to the Amplitude project,
approximately
100 children
attended
Community Relations
TESTIMONIALS
“The invitation made by the President of Cecrisa was a great joy for the Amplitude
Project. We are an organization that provides multidisciplinary care for autistic children
with low family income and all is offered for free. The year of 2014 came full of complex
challenges and the opportunity to rely on the initiative of a "Dinner / Auction" fit like a
glove for the project. The financial resources achieved with the dinner invitations sale and
the results of the ceramic pieces auction, allowed us to keep some activities that were at
risk. Not mentioning other benefits such as showing the Amplitude Project to other people
who can help us within their professional and personal realities. We thank Cecrisa’s
President and Cecrisa employees who made this event possible. This appreciation is done
not only by the direction of Amplitude Project, but also by the families of children who
are there and that may continue going there because of these initiatives. Thank you very
much.”
Luís Fernando Davantel – President Director of Amplitude Project
Community Relations
Reforms
The company donates products to some charities. This action is a partnership with retailers, where the stores pays
for the hand labor and Cecrisa for the products. In 2014, three institutions were reformed: Association of
Paraisópolis Women in the South Zone of São Paulo, in partnership with the Bueno Netto Group, which aims to
alphabetize the community of the female population, currently with about 700 women.
The Recovery Center Camille Flammarion, in partnership with the Polo Design Center, that assists 130 seniors in
situations of need and the Creche Grandpa Georgina in Porto Alegre - RS, in partnership with Elevato, that assists
120 needy, abandoned or in risk situation children.
You can learn more about this action and on institutions watching the videos on our youtube channel:
www.youtube.com/ceramicaportinari
Social Action in partnership with shopkeepers
Year 2014 3 Social Action in partnership with shopkeepers
R$ 15.803,09
invested
950 Beneficiaries
Community Relations
TESTIMONIALS
“Cecrisa, thank you for all the support on the 10º social project done on The Recovery
Center Camille Flammarion. Without this support we would not be able to afford the
improvement of the physical conditions of our building. It was more than 700m² porcelain
tiles used in several areas giving dignity to the seniors assisted by our Center.”
Fernando De Stijl, De Stijl owner
“Firstly I would like to thank the partnership with Cecrisa and Cerâmica Portinari for the
porcelain tiles donation to Grandma Georgina daycare, which helped more than 120 children
from Vila Marabá, south from Porto Alegre. We got very glad to help Grandma Georgina, an
amazing person with a huge heart who has being helping several needy children for the past
30 years. In many situations the resources were very low, but she never stopped to develop
important social actions. It is through little attitudes like that and the help from our partners
like Cecrisa and Cerâmica Portinari that we can contribute to have a country with less
differences, giving opportunities to low income kids.”
Irio Piva, General Director of Elevato Acabamentos
Community Relations
Solidarity tree
Cecrisa in Action
Every year a collection of toys for needy children
at Christmas is done, each professional "adopts" a
child of an institution that the company is aiding
and give him or her a gift. During Christmas week,
these children come to the central office of
Cecrisa to receive these gifts from Santa. In the
industrial units a Christmas tree is made and
community collaborates with donations.
This program is made up of volunteers, involving
professionals, family and friends that
monthly help a city entity. The group's goal is to
take donations, joy, love and care for people in
need. The group started in November of 2011 and
involves all professionals and family members
with interest in participating.
100
Involved
Professionals
120
Children
benefited
Community Relations
Fiscal Incentive Law
In 2014 Cecrisa supported important projects through the Fiscal Incentive Law, such as:
Sport Project: Bairro da Juventude: Sport and Entertainment Projects for needy children
Sport Project – Voleyball in Criciúma
Cultural and Artictic project – Book Production: Brasilia Palace, The Hotel of Niermeyer
Fund for the Rights of Children and Teenagers - Benevolent Association ABADEUS
Fund for the Rights of Children and Teenagers - Parents and Friends of Carbonífera Autistic Association –
AMA-REC
Fund for the Rights of Children and Teenagers – Social Center Marista Ir. Walmir
Fund for the Rights of Children and Teenagers – United Group for Children and Youth Unit of OncoHematology – GUIDO
Fund for the Rights of Children and Teenagers – Special Education Institute Diomício Freitas - Pestalozzi
Association of Criciúma
INTERNAL CONDUCT
Actions for people with special
needs
Cecrisa has a formal program for
inclusion of people with special needs
in the company, called Diversity
Program. This program seeks to value
the individual differences,
strengthening the understanding of
diversity as a way to enrich the work
teams.
Code of ethics
Celebrated Dates
The company has a Code of ethics
since 1998, which aims to have a
director to guide the behavior of its
employees. The code is also available
as a pocketbook, and also on the
Intranet and Direct Channel. The Code
of Ethics was structured based on the
strategic guidelines
of the company.
Cecrisa celebrates some holidays,
integrating employees and their
families. Events like Children's Day that
brings together children of
professionals in industrial units, for a
day of games and lots of fun and the
End of the Year party that in 2014
was attended by more than 1600
people both employees and their
families, are some of the examples.
principles of
sustainability
products and services
ENVIRONMENT
industrial processes
water and air
daily conduct
environmental
certification
Sustainability and Social Development Report | ENVIRONMENT
Principles of Sustainability
Cecrisa acts on a daily basis with the principles of sustainability, balancing the economic, social and
environmental dimensions to ensure the quality of the environment in which it operates.
The investment in research and development of our formulations ensures us to do more
with less, through the reuse of waste from the production process in the formulation of
ceramic body. Thinking of the future generations, there are investments in advanced technologies,
use of proper techniques and equipment, guaranteeing the minimization of our impact on the
environment and in the surrounding region.
Management
The environmental management of the company is based on meeting the requirements of the norm ISO 14001
(international compliance in environmental management), to ensure the regulation and balance of the process.
We use environmental metrics to meet all legal requirements of relevant environmental agencies on our production
units. Through the monthly plan of service you can check the points and key projects to ensure environmental
quality. NIn the production process the actions focused on Cleaner Production (CP) are routine, the activities and
controls are applied to reduce losses in the production process.
The focus of our team owners is to work to reduce losses and breaks process, being fundamental to ensure the
sustainability of our products. New employees receive periodic training to interact with all areas of the company,
which now have knowledge of environmental controls adopted by it, and how to contribute to this process.
Communities and educational institutions around the company are targets for training and external campaigns related
to environmental issues. On commemorative dates related to the environmental area, lectures and distribution
campaigns and tree planting in the industrial units are held.
Control Management
Our compliance guiding are laws and legal requirements applicable to our production process. The regular monitoring
ensures the maintenance of our units, environmental permits and other necessary adjustments to ensure the
progress of our production.
All sectors are engaged in this process through the establishment of environmental controls in the daily working
procedures, and the actions that are necessary to minimize possible environmental impacts from the respective
sector.
The conformity of the system is verified through the environmental monitoring plan, in which you can check the
compliance with the legal standards of each resource and outline corrective action if an item does not comply with
normality.
PRODUCTS AND SERVICES
BIO TECH GR 60x60 cm
Bio Tech Colecction
Sustainability Integrated into space.
Following the global trends of new patterns of consumption, Cerâmica Portinari features a fully dedicated collection to those
who have incorporated sustainability into their lifestyle. With raw material 100% recycled, the porcelain tile Bio Tech is the
best choice for those who seek to combine the environmental preservation of the quality and sophistication of their
environments. The company's investments in technology, aggregated with modern equipment and stringent controls,
resulted in an innovative process for manufacturing parts from the reuse of the production line.
Bio tech:
Raw material 100% recycled.
Power consumption 5% lower.
You can collect up to 7 points in obtaining LEED certification.
PRODUCTS AND SERVICES
Ventilated Facade
Ventilated facade is a constructive system composed of plates or panels
attached externally to the building's support base by an auxiliary
sub-structure constituting the outer covering or exterior vertical sealing of
a building. Therefore, it is basically composed of tile and the chamber of air
existing between the tile and the building.
Advantages of the Ventilated Faced using porcelain tile:
Unique Architectural solutions;
Installation speed and assembly without waste;
Reduction in energy consumption, greater thermal comfort;
Wind pressure reduction in the inner seal;
Control of water flow, prevents condensation;
Absence of cracks and efflorescence;
Ideal for refurbishment and retrofit;
Increasing useful life of the building and reducing maintenance costs;
Sound insulation;
Higher property appreciation;
Efficiency proven by international standards;
Easy maintenance and replacement;
Reduction of job deadline.
Industrial Processes
Process Waste
Cecrisa Waste Management Program involves a set of actions aimed mainly
to reduce the generation of waste and prevent negative environmental
impacts on the environment.
All waste generated in the process undergo a selection process, qualification
and quantification before the evaluation to define their proper disposal. After
an awareness campaign and source reduction, the waste generated are
separated internally by professionals in defined collectors, and a definition of
the appropriate recycling of it is made, or as a last resort to a final disposal in
landfills.
Only in 2014, 33.000 tons of recycled waste were used in the development
of new products, avoiding that raw materials were extracted from the
environment.
In the packaging recovery process, in 2014 more than 63 thousand pallets
were recovered to be reused for storage of the finished products, reventing
the cutting of new trees.
Year 2014
33
tons of recycled waste
63
reused pallets
tons of reused
1.364 recyclable
waste
With the recycling process, we send about 1.364 million tons of recyclable waste (paper, plastic and
metals) to others production processes for reuse.
Recyclable waste is separated and sent to specialized companies that will perform a new segregation in
recyclable rows and turn them into other finished products. As a management system indicator, only in
2014, of the waste generated by the process, 91% were sent to some process of internal reuse or
recycling, equivalent to 2.93 kg of waste / m² produced.
The process’ wastes are separated by types and reused in the formulation of new products.
Some of these materials are crushed in mills, reducing its particle size for reuse in the ceramic paste
formulation, reducing milling time and energy consumption in the process.
Considered as non-recyclable waste or dangerous, those not eligible for reuse, are intended for industrial
landfills in order to minimize their impact towards the environment and in order to meet environmental
legislation.
Reverse Logistic
Composting
Cecrisa has partnerships with its major suppliers in
order to use reverse logistics for the packaging
of their products. The materials used for storage
and transportation of raw materials are separated
and returned to their suppliers. This action
contributes to minimization of waste generated
internally (pallets, bags, and other packagings),
while meets legal requirements. Also, we develop
works with suppliers, aiming the formulation of
new inputs to the production process, using
waste generated in their own plants.
In the industrial units the composting technique is
used in order to process the organic waste
generated in the cafeterias where the meal for our
professionals are prepared. The organic waste
generated in the meal preparation process are
separated and sent for composting located in the
industrial plants, where the waste is broken down
biologically, turning food leftovers into organic
fertilizer, being distributed to its employees and
used in the company's sites.
Sustainability and
Social Development
RELATÓRIO DE SUSTENTABILIDADE
| Cidadania
empresarialReport | ENVIRONMENT
Water and Air
Water resources
Water is a limited resource, but it is considered one of the main inputs for the supply of the ceramic industry. To
minimize water consumption in the process, we have a Waste Water Treatment Plant - WWTP installed in the industrial
plants.
All waste generated in the production processes are directed to the WWTP's, where they are treated and the clarified
water is returned in closed circuit for the production process.
The sludge generated in this process are all recycled in the formulation of new products, reducing the consumption of
Sustainability and
Social Development
| Cidadania
Water and Air
Saving of
51,98 liters of water
per m2 of ceramic tile
Industrial Supply with ETS water (ETS Effluent Treatment Station)
Saving of
61,42 Millions of liters of water
virgin raw materials.
Approximately 51.98 liters of water are used to produce each square meter of porcelain tile. This water comes from the
treatment and external supply stations.
Septic effluent generated by the plant are treated in special stations through the biological process to only after that
being discarded, meeting all legal standards.
There are monitoring programs involving all these water resources, external laboratories are hired to analyse the
achievement of tests, checking physical and chemical quality of these resources. Water supply, wastewater and even
for human consumption are analyzed in order to confront the results with the standards established by environmental
legislation. There are even monitoring network of the piezometric wells, which evaluates the quality of the groundwater
surrounding the units.
Sustainability and
Social Development
| Cidadania
Water and Air
Atmospheric Emissions
All gas emissions generated in the production process in the ceramic mass preparation stage are treated using
scrubbers filter gases, called Jet Scrubbers. These devices use water for abatement of dust and gases from the
process. The water resources generated in this process are routed to the WWTP's, treated and reused in a
closed circuit in the system itself.
The sludge from this system is separated and sent to cement companies that make the reuse in the
formulation of cement artifacts.
Periodic monitoring are performed in these emission sources, comparing the results obtained with applicable
laws, and passed on for analysis of environmental agencies.
In the step of burning the ceramics, the heat generated in the process is transferred trought pipes and reused in
the drying phase of the product. With that, we reduce the consumption of natural gas, and energy in the
process and reduce the level of the atmospheric emissions.
Sustainability and
Social Development
| Cidadania
DAILY CONDUCT
Concern with the environment
The industrial units had environmental liabilities caused by the disposal of their waste in the past, nowadays
however they have regularized their situation through the process of environmental recovery of these
areas.
The residues were removed in accordance with the conditions established by state environmental agencies,
and intended for the cement industry.
The recovered areas are close to their environmental quality in natural conditions. It has been applied
topographic forming techniques, fertilization and liming and in sequence the planting of native species for
environmental recovery. The environmental monitoring programs are extended to these areas in order to
verify the compliance with the legal standards of the locality’s groundwater.
Sustainability and
Social Development
| Cidadania
DAILY CONDUCT
Investments in the environment
Invest in clean technologies, processes and operate in the balance between productivity and environmental preservation
is one of Cecrisa’s commitments.
The company invests in actions to control its environmental impact toward the neighborhood, monitoring and ensuring
proper disposal of its waste, aiming the compliance of its process in the environment where it operates.
In the past three years it has been invested over 6.82 million dollars in technologies to control the impacts, recovery of
environmental liabilities, and monitorings, as well as other investments focused to environmental issues in all industrial
plants.
R$ 6,82 millions
Invested in environment
Sustainability and
Social Development
| Cidadania
DAILY CONDUCT
Responsible Consumption
Cecrisa makes use of an electronic system to purchase its inputs. All suppliers are subjected to a preliminary
questionnaire, and at the end they receive a score aiming the balance between economic, social and environmental
dimensions. The score ranking will influence the purchase of an input, demonstrating our conduct toward the companies
that does not meet the legal standards.
Considered one of the most impressive activities of the ceramic industry, the stage of raw materials extraction is
controlled strictly by the company. To control these impacts, Cecrisa adopts a system of regular inspection in the fields
of its suppliers where it is extracted raw material of the environment. Such surveys have the goal to check with the
suppliers the compliance of the requirements set by environmental agencies and responsible for the mineral production,
and ensure the integrity and quality of the supply of raw material for the manufacture of our porcelain tile.
One of the main care is in relation to the possible interference of extraction activities in the areas considered
environmental preservation (near springs and water streams), and for this control to be possible our suppliers adopt a
simultaneous process of recovery of these fields. Thus, the recovery process takes place in parallel to the extraction, with
continuous monitoring of stages and advances of the environmental recoveries, and areas already rehabilitated by
suppliers.
Considered one of the most impressive activities of the ceramic industry,
the stage of raw materials extraction is strictly
oontrolled by the company.
Sustainability and
Social Development
| Cidadania
Environmental certification
Environmental certification of products
For the fourth consecutive year, Cecrisa is the only ceramic tile industry from Brazil member of the US Green Building
Council - USGBC and it has LEED Compliance certification, granted by Scientific Certification Systems - SCS.
These certificates are international and contribute in the scoring system for companies with sustainable vision to obtain
LEED certification. The LEED - Leadership in Energy and Environmental Design – is the most internationally recognized label
for sustainable buildings and the most used worldwide, including Brazil.
The US Green Building Council - USGBC, the agency that developed the LEED certification, is a non-profit organization
comprising representatives of the construction industry, research, development and government entities, in order to
provide all industry operators a useful tool for certifying the sustainability of construction.
Sustainability and
Social Development
| Cidadania
Environmental certification
The LEED certification is one of the most recognized systems for sustainable business certification in the construction
market world, which assigns scores to the construction based on the various prerequisites, molded into seven thematic
areas: sustainable sites, efficiency in water management, energy consumption and impact on the atmosphere, materials
and resources, indoor environmental quality of the construction, innovation and design. The final score of the projects is
by adding the points obtained in each subject area and determines the type of customer certification: Certificate Silver,
Gold or Platinum.
To become a member of the US Green Building - USGBC the company runs a serie of steps to obtain the certification.
The industrial units were audited, evaluating the production process and environmental programs of the organization for
subsequent renewal of the certificates. At the end of the process, it was awarded the certificates Floor Score® and
Indoor Advantage Gold.

RS 2015backup ING - Cerâmica Portinari

Transcription

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