Application Guidelines 2nd “JAPAN TOURISM AWARDS” 2016

Winners of the First “JAPAN TOURISM AWARDS” in 2015
Field of Domestic and Inbound Travel
Grand Prize
Setouchi Triennale Executive Committee
Award for Excellence,
Regional Management Category
Project to revitalize the local area by hosting the Setouchi Triennale
Received high praise for pushing the possibility of regional partnerships that are well informed of unique local matters of
interest, and working to revitalize communities.
■Tourism Business Category
Award for Excellence
■Tourism Related Industry Category
Award for Excellence
■Promotions Category
Award for Excellence
Judges’ Special Award
“Pumpkin” (By Yayoi Kusama) at Benesse Art Site Naoshima
JTB Corporation
JTB Original Event “Mori no Nigiwai” (“Bustle of the Forest”)
Residents and communities have cooperated to attract 300,000 guests over 35 years to the culture and traditions unique to every part of Japan.
Has brought about the revitalization of communities as well as interaction between Japanese people and others from all over the globe.
East Japan Railway Company
Supported reconstruction efforts with continuous tourist traffic to the Tohoku region by running the Destination Campaign for the 6 Tohoku prefectures, and
the “Let’s Go to Tohoku” Campaign
Built campaigns specifically for the 6 prefectures in Tohoku in the four years following the Great East Japan Earthquake, making major contribution to
reconstruction efforts through tourism by digging up and enhancing tourism materials for Tohoku under the catch phrase “Let’s Go to Tohoku!”
Kumamoto Prefecture
Kumamoto promotions featuring prefectural mascot Kumamon
Drastically raised visibility for the prefecture both inside and outside of Japan by releasing Kumamon related products to the world royalty-free.
In addition to tourism, also helped expand sales channels for prefectural goods.
Kitamaebune Port of Call Forum
Regional tourism efforts based under the “Kitamaebune” theme of the Kitamaebune Port Forum
Helped unearth the charm of the community and build interactions between communities by hosting the Kitamaebune Port of Call Forum on a
continuing basis from 2007, under the theme of “Kitamaebune.”
Outbound Travel
■Regional Management Category
Award for Excellence
■Tourism Business Category
Award for Excellence
■Tourism Related Industry Category
Award for Excellence
■Promotions Category
Award for Excellence
Hiroshima Prefecture Board of Education
Promotional program for intercultural collaboration, Project to send 10,000 high school students to study abroad
All 97 high schools in the prefecture partnered up with sister schools in different countries. Contributed to intercultural exchange for young people.
Commercialize the new charm of Mongolia, a country which Japanese people are familiar with because of the Sumo wrestlers it has produced, and help
expand tourism exchange.
Korea Tourism Organization
The 1st “Japan-Korea Tourism Exchange Expansion Symposium”
On the occasion of the 50th year of normalized diplomatic relations between Japan and Korea, the “Japan-Korea Tourism Exchange Expansion
Symposium” was initiated, with the goal of helping increase exchange between the two countries to 7 million people.
Malaysia Tourism Promotion Board, Tokyo Office
“Malaysia My Second Home Program” for long-term stays in Malaysia
For the 9th year running, the number one most popular destination for Japanese living abroad long-term.
Winners of the 2015 First JAPAN TOURISM AWARDS Grand Prize
Remarks from the winners, “The Setouchi Triennale Executive Committee”
The “Project to revitalize the local area by hosting the Setouchi Triennale” winning the First JAPAN TOURISM AWARDS
“Grand Prize” is a pleasure above any other, and a great source of encouragement to everyone involved. While people have
been calling out for regional revitalization, “connections” are created when many different types of people such as top tier
artists from around the world and event visitors, as well as volunteer supporters and people who live in the Setouchi region,
all get the chance to meet each other. This is exactly the type of thing that can make communities more vibrant.
Along with General Producer Soichiro Fukutake and General Director Fram Kitagawa, we plan to devote our efforts to the third
Setouchi Triennale in 2016. We hope to see all of you there.
China National Tourism Administration
Japan-China Tourism Cultural Exchange Delegation 2015
JTB Corporation
This year’s UNWTO prize was given to JTB for how it has served as a model for the tourism industry not just in Japan but worldwide, by faithfully
adhering to appropriate corporate governance “The JTB Way.”
“Pumpkin” (By Yayoi Kusama) at Benesse Art Site Naoshima
“JATA Tourism EXPO Japan 2016” Event Overview
Organized the Japan-China Tourism Cultural Exchange Delegation, and 3,000 visitors from Japan came to China. Created an opportunity for interaction
through tourism to help build new Japan-China relationships.
World Tourism Organization (UNWTO) Prize
The UNWTO Award
JATA
JATA Tourism
Tourism EXPO
EXPO Japan
Japan
World Air-Sea Service Co., Ltd.
“Project to Expand Tourism Exchange with Mongolia”
JATA Tourism EXPO Japan 2015 Special Prize
Tourism Expo Japan 2015
Special Award
Application Guidelines
2nd “JAPAN TOURISM AWARDS”
2016
JATA Tourism
EXPO
Japan
Dates
September 22nd through 25th (Thursday through Sunday), 2016
Venue
Tokyo Big Sight, Nihonbashi area
Organizers
Japan Travel and Tourism Association, Japan Association of Travel Agents
Application
Application Guidelines
Guidelines for
for the
the 2nd
2nd“JAPAN
“JAPAN TOURISM
TOURISM AWARDS”
AWARDS”in
in 2016
2016
JATA
JATA Tourism
Tourism EXPO
EXPO Japan
Japan
3. How to Apply
1) Application deadline
May 31, 2016 (Tuesday) by 11:59 pm
1. Purpose
Japan has made Tourism part of its growth strategy, and hopes for increased exchanges between Japanese people and foreigners. The tourism industry
plays a major role in Japan’s economic growth, involving a broad range of industries in revitalizing tourism in the areas of Japanese domestic tourism,
outbound Japanese tourism to other countries, and inbound foreign tourists visiting Japan.
These awards recognize those who contribute to the development and expansion of the tourism industry, adding synergistic effects to the “JATA
Tourism EXPO Japan,” while also giving recognition to exceptionally sustainable initiatives by associations, organizations, and companies in Japan and
overseas.
In addition, these awards utilize this event as an opportunity to pursue the goal of spreading the word and educating others about the efforts to make
“Tourist Destination: Japan” a reality both domestically and internationally.
2. Applications
*1 Dependent on the time that application data is registered.
*2 Please take into account that applications sent just before the deadline may encounter transmission difficulties that could cause them to miss the deadline.
*3 We may need to contact some applicants to ask about the information in their application, so please make sure that all of the contact information is included for the person(s) in charge of your
application.
2) How to Apply (What to include, where to send it)
Please apply by filling in the required information according to the application form on the JATA Tourism EXPO Japan official website. Accompanying
images and other media can also be uploaded through the application form.
JATA Tourism EXPO Japan
Official Website
1) Award category and applicant
The JAPAN TOURISM AWARDS accept applications under two categories, “Domestic and Inbound Travel” and “Outbound Travel” as well as for the UNWTO
award.
* Applications based on progress made since applications submitted last year are also accepted.
<Fields and Categories for Applications>
1. Field of Domestic and Inbound Travel
1) Tourism Business Category 2) Regional Management Category 3) Promotions Category
2. Field of Outbound Travel
1) Tourism Business Category 2) Promotions Category
http://t-expo.jp/en/program/award.html
3) Assessment
Awards are decided by an examination committee composed of experts from a number of industries including tourism (Committee Chairman: Yoshiaki
Hompo, Specially Appointed Professor of Tokyo Metropolitan University and Tokyo Institute of Technology, Special Advisor to Japan Tourism Agency,
based on the application materials.
4) Judging Criteria
<Description of Categories>
1) Tourism Business Category (Field of Domestic and Inbound Travel / Field of Outbound Travel)
Recognizes efforts that have expanded the number of people who travel domestically and internationally, and efforts that have contributed
greatly to added value in the tourism industry.
* Feasible efforts that have been under way for at least one year
<Examples>
The points on which applications are judged are as follows.
1) Pioneering and expandability 2) Sustainability = Accompanying performance 3) Contribution to societies
* Please check the JATA Tourism EXPO Japan Official Website for more information about each of the judging criteria.
Field of Domestic and Inbound Travel: Regional sales campaigns, environmental education, observation/on-site learning at manufacturing plants, boosting demand for tourism,
increasing the acceptance of foreign tourists to Japan, large-scale MICE (meetings, incentives, conferences, exhibitions), disaster recovery related, etc.
Field of Outbound Travel: Developing new routes, boosting demand for international travel, expanding bilateral exchanges, large-scale MICE, etc.
5) Awards (planned)
2) Regional Management Category (Field of Domestic and Inbound Travel)
Recognizes efforts of regional tourism-related organizations that come together to develop attractive tourist destinations, or that work towards
comprehensive revitalization of communities using regional tourism resources.
<Examples>
Field of Domestic and Inbound Travel: Development of regional tourist destinations (working to involve local residents, etc.) by Destination Marketing Organizations (DMOs) and
other such organizations. Human resources development, efforts that promote for tourism development for green/eco/culinary/health/sports/etc., increasing tourists to Japan from
overseas, disaster recovery related, etc.
3) Promotions Category (Field of Domestic and Inbound Travel / Field of Outbound Travel)
1. Grand Prize . . . . . . . . . . . . . . . . . . . . . . . . . . 1 selected from among all of the categories
2. Excellence in the Field Awards. . . . . . . . 1 or 2 selected from each field
3. Category Awards . . . . . . . . . . . . . . . . . . . . Generally between 1 and 5 selected from each category
4. UNWTO Award . . . . . . . . . . . . . . . . . . . . . . 1
One selection is made for the Grand Prize from among the category award winners in both the Field of Domestic and Inbound Travel,
and the Field of Outbound Travel. Award winners are given both an award certificate and an additional prize.
Recognizes efforts in advertising mediums and promotional activities that have contributed greatly to boosting and promoting demand for travel
to Japan and internationally, and have increased the value of local areas.
<Examples>
Field of Domestic and Inbound Travel: Creating movies and/or music, printed items (creating posters, pamphlets, etc.), local performing arts, regional advertising campaigns, etc.
Field of Outbound Travel: Creating movies and/or music, printed items (creating posters, pamphlets, etc.), destination campaigns aimed at consumers (anniversary commemoration
projects, industry-aimed seminars), etc.
* Please check the official website for information about the UNWTO Award.
6) Announcement of Results
Award winners will be contacted by our office. We also plan to make the selection results widely available to the public.
* Please contact our office if you are not certain which category you should apply to.
7) Awards Ceremony
2) Application Eligibility
1) Field of Domestic and Inbound Travel: Associations, organizations, companies, and individuals in Japan or overseas
2) Field of Outbound Travel:
Tourist bureaus and embassies, tourism-related organizations, companies, individuals in Japan or overseas
3) UNWTO Award:
Companies and associations in Japan that are signatories to the Global Code of Ethics for Tourism, and member
companies of associations that are signatories to the same Code of Ethics
* For applications in all fields:
• The number of years efforts have been under way, and possession of/type of corporate status are not considered.
• Joint efforts by multiple associations or organizations are also eligible.
• Efforts that have received rewards given out by other tourism-related associations, etc., are also eligible.
September 22, 2016 (Thursday) at the Opening Ceremony
of the JATA Tourism EXPO Japan 2016 (Belle Salle Nihonbashi)
4. Contact (inquiries desk)
Japan Tourism Awards Application Office
Phone: +81-3-6706-7807 E-Mail: [email protected]
Business hours: Weekdays 10 am to 6 pm