from the MILITARY

Recruiting empLoyees
from the MILITARY
M e d i a
C NT
CO
NTEN
ENTSS
K i t
2 0 1 4
PAGE
PA
GE
O er
Ov
ervi
view
ew
Whhy Hi
Hire Miliitarry?
Why Yo
Wh
Why
Y ur Emp
mplooym
mentt Br
B an
andd Ma
Matt
tter
erss
G I.I Jobs
G.
obbs De
Demoograpphics
cs
W att is TA
Wh
T PP-AC
ACAP
AP?
C rrccul
Ci
ulat
atio
at
ionn
www.
ww
w.gi
gijo
gi
joobs
bs.c
.com
o
GG..I. Jobbs FRE
REEE Va
Valuuee-Ad
A de
ded Be
Bene
nefifits
ts
Miliitaary Spo
Mi
p us
usee maga
g ziine
Digi
Di
igi
gita
tall Eddit
ta
itio
ioons
n
Ad Rat
a es
es
G.I.I. Job
G.I.
G.
obss Edditor
ittor
oriaal an
a d Pr
P odduccti
t on
o Callenda
darr
A Spe
Ad
pecs
cs
cs
2
2
4
6
8
10
12
12
13
14
16
16
17
MILITARYSPOUSE
The Dominant Brands Delivering Military Talent.
Why is it important for
your company’s brand
to be military-friendly?
The Dominant Brands Delivering Military Talent
As the premier brands in military recruitment since 2001, G.I. Jobs
and Military Spouse serve as the foundation for any company’s
military recruiting program. Collectively, the G.I. Jobs and Military
Spouse brands offer the most comprehensive and cost-effective
way to reach and influence these valuable markets. Our brands
deliver your “military-friendly“ message to a receptive audience.
EM
The G.I. Jobs brand has been synonymous with military-to-civilian
transition since 2001. G.I. Jobs also created the annual Military
Friendly Employers® list in 2003.
PLOYERS
2. Results in better job acceptance rates on offers to top military candidates.
3. Builds and maintains a long term pipeline of military candidates.
The Military Spouse brand, which consists of Military Spouse magazine, www.milspouse.com, e-newsletters and the Military Spouse
of the Year award and ceremony, deliver your brand to 1.1 million
military spouses. 93% of them are women and 2/3 work outside
the home. Others seek part-time, direct selling or flexible work
options while raising small children. All are dedicated and loyal
employees who can fill a variety of roles within your company.
Monthly magazine circulation is over 70,000+.
4. Labor experts forecast a massive labor shortage by 2015. Prudent HR
managers will position their company to leverage renewable labor pools.
The military is the second largest renewable labor pool in the U.S.
5. Accelerates all other direct response efforts.
ER
SP
OU
1. Vastly improves word-of-mouth advertising to other top military candidates.
®
Most military transitioners have been in a uniform since they were
18. Now they’re 22 or 42, brimming with talent but lacking the necessary knowledge to make the next step. G.I. Jobs editorial helps
them to explore different career options through profiles and gives
specific how-to advice on writing a resume and interviewing.
In its eleventh year, G.I. Jobs’ comprehensive editorial, top-notch
design and multi-media exposure translates into a highly read
and widely disseminated magazine, website (www.gijobs.com),
e-newletters and posters. This of course means that your ad will
be well received with positive brand-building and quality response.
G.I. Jobs saturates the military and veteran markets with
a magazine circulation of 75,000+.
SE E PLOY
M
What our readers say about being
“military friendly”...
YEAR
WHY HIRE
MILITARY?
Anniversary
#1
#2
#3
#4
#5
Do you view companies that advertise in G.I. Jobs as more “military-friendly”
than those that do not advertise in G.I. Jobs and does this give you a more
favorable impression of those companies?
#5
Leadership
Diversity
Team Players
Educated and Tech Savvy
Quick Learners
94% yes, 6% no.
YEAR
Anniversary
Source: G.I. Jobs Readership Survey
Service members are accustomed to switching
Anniversary
jobs often. As a result, veterans are adaptable
and climb steep learning curves quickly.
Veterans expect and welcome challenges
and can be key change agents within a
company. Economic
Benefit To Hiring Managers:
Enhanced employee productivity
and upward scalability.
“Retiring and separating members love
G.I. Jobs magazine for the great
information on companies looking for them.
The articles are full of useful information on
the job search process and what companies
are hiring. The Top 100 Military Friendly Employers list
is a great starting point in the job search process.”
Robert Casale
Transition/Relocation Manger
U.S. Coast Guard ISC, New Orleans
YEAR
#6 Drug-Free and Health
#7 Security Clearances
#8 Performance Under Pressure
#9 Willing to Relocate
#10 Active Job Seekers
#11 Discipline
#12 Can-do attitude
“Our monthly advertising in
G.I. Jobs magazine and on the
G.I. Jobs Web site provides a
great opportunity for the EG&G
Division to promote our company
to a growing audience of active
duty, retired and transitioning
military. We value the unique
training and experience military
veterans bring to our company
and we are dedicated to
identifying the best qualified
military candidates for
employment.”
Photos courtesy of the Department of Defense
EM
PLOYERS
G.I. Jobs & Military Spouse lists consistently generate positive PR for our clients in the following media outlets:
Marian Hyder, VP, Talent
Acquisition & Development
URS Federal Services
T H E K A N S A S C I T Y S TA R .
CBS
LAS VEGAS
R EVIEW-JOURNAL
The Atlanta
Journal-Constitution
2 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x147 / E-MAIL: [email protected]
Copyright ©2001-2011 by Victory Media, Inc. No part of the contents of this media kit may be reproduced by any means without
the express written permission of Victory Media, Inc. The G.I. Jobs and GET HIRED and Military-Friendly Employers name and logo
are registered trademarks of Victory Media, Inc.
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
3
Brand defines. Brand transcends. Brand empowers. Brand MATTERS.
HR - recruiting is just a cost center, right?
Strengthen Your Brand
Recruiting and retaining top talent remains a top priority. Despite current economic conditions, most experts forecast that baby boomer retirements will cause a major
labor shortage in the coming years. So if recruiting top talent wasn’t a priority for your company’s front office before, you should certainly make it one now.
A focus on brand - image advertising for recruiting must become
the foundation of any company serious about hiring top talent.
There are only three “renewable” sources of skilled talent in the U.S:
• College campuses: about 1.2 million new graduates every year.
• Military Veterans: about 400,000 new “graduates” every year.
• Military Spouses: about 1.1 million military spouses.
Clearly, companies who establish proven pipelines of talent coming from the military will enjoy sustainable competitive advantages over other firms in their
industry. HR - staffing will no longer be a commoditized function within a company. Rather, staffing will become a clear differentiator separating great
companies from also-rans.
Branding and Direct Response Advertising
Your company sells its products and services by using a predominance of
brand - image advertising. You pay sophisticated ad agencies to promote
your company’s brand to its customers and consumers. Your marketing
department realizes that brand building advertising is the long term anchor
and direct response advertising fills short term needs.
Branding
Value
Combined
Direct Response
+
=
Time
So, are you treating the marketing of your company to
future employees differently?
Let G.I. Jobs be your military recruiting solution!
Using G.I. Jobs to build your company’s brand among military job seekers will:
Strengthen Your Brand
The rules have changed. Job seekers hold the power now. And they will for decades to come. Your recruiting approach must change to reflect that.
A focus on brand - image advertising for recruiting must become the foundation of any company serious about hiring top talent.
Distribute Your Brand
For 13 years, G.I. Jobs has given military transitioners sound advice and comfort during a stressful time in their lives.
Let the most widely read and respected leader in military recruitment carry your brand to our readers.
We do so by reaching top military talent in multiple locations. Our superior design and editorial, printed
on high quality paper gives your brand message a long shelf life and high pass-around rate.
Accelerate Your Direct Response
G.I. Jobs will produce quality direct responses. And ours are typically better filtered than job boards and
job fairs. But perhaps our biggest value comes in the fact that we accelerate all of your direct response
efforts, especially those in crowded, indistinguishable spaces:
• Online Job Boards: Rather than use gimmicky boldface or highlights to get the attention of top talent
on over crowded job boards, attract job seekers with your powerful brand.
• Job Fairs: Military job seekers are more prone to approach your booth if they know you’re
“Military-Friendly.”
• Headhunters: Top talent will have three or more offers and are likely to accept the one from a company
with whom they feel most comfortable.
“Magazine ads produce a big bump in
measures like brand recall. Advertisers are
looking for a way to bust through the ad
clutter, to cut through all the noise. With
this study, print is finally getting its due.”
Source: GfK Starch study, Philip W. Sawyer,
Marketing Daily, 2-23-07
Influence the Influencers
Military transition class (TAP) managers and veteran reps, like school counselors, coaches and teachers, will refer military talent to companies they know
and trust. These “influencers” have trusted G.I. Jobs for 13 years. Leverage our good name to improve your referral network.
4 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x147 / E-MAIL: [email protected]
“Military recruiting has always been a key
part of Union Pacific’s hiring strategy. Since
we began advertising in G.I. Jobs we have
seen a dramatic increase in the number of
veterans applying for employment opportunities. We attribute this success to our consistent
advertising in G.I. Jobs.”
Latrice Torres
Recruiter Chicago Service Unit
Union Pacific
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
5
Demographics
Accelerate Your Direct Response
G.I. Jobs produces quality direct responses. And ours are typically better filtered than those
from job boards and job fairs. But perhaps our biggest value comes in the fact that we
accelerate all of your direct response efforts, especially those in crowded, indistinguishable
spaces such as:
Online Job Boards: Rather than use gimmicky boldface or highlights to get the attention
of top talent on overcrowded job boards, attract job seekers with your powerful brand.
Job Fairs: Military job seekers are more prone to approach your booth if
they know you’re “Military-Friendly.”
Headhunters: Top talent will have three or more offers and are likely to accept
the one from a company with whom they feel most comfortable.
THE G.I. JOBS READER
Number of troops
leaving the service
annually (transitioners)
250,000
ACTIVE DUTY AGES
46% Ages 21-25
18% Ages 26-30
15% Ages 31-35
21% Ages 35+
DIVERSITY
55% Caucasian
21% African American
14% Hispanic
10% Other Minority
BRANCH OF SERVICE
34% Army
26% Navy
25% Air Force
12% Marine Corps
3% Coast Guard
Average age at separation
from active duty
Active Duty Members
Officers
Enlisted
Reserves - Guard
Military Veterans
1.41 million
220,000 (16%)
1.19 million (84%)
1.30 million
25.00 million
26 YEARS
Source: Profile of the Military Community, Office
of the Deputy Assistant Secretary of Defense
6 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x147 / E-MAIL: [email protected]
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
7
Influence the Influencers
What Is TAP/ACAP?
TAP (Transition Assistant Program) and ACAP (Army Career Alumni
Program) is a 2.5 day program that service members attend before leaving the service. TAP - ACAP teaches military transitioners how to write a
résumé, dress for an interview and everything in between. Most military
members attend TAP - ACAP within 2-12 months from leaving the service,
some attend the formal classes more than once, and most utilize the
resources in TAP - ACAP centers multiple times in preparation for their new
civilian career.
As a result of their early and direct involvement with military transitioners,
TAP - ACAP managers and counselors are highly influential in the critical
decisions made at this time. They are important influencers in helping military transitioners decide which field to enter, where to work and whether to
gain additional education.
For nine years, G.I. Jobs has built a solid relationship with these influencers,
through physical visits, phone and email communications. We realize that
TAP - ACAP managers are a vital influencer of military transitioners and we
pay special attention to building their trust and providing superior customer
service. TAP - ACAP managers receive and read G.I. Jobs each month. And
they recommend employers and opportunities which they are familiar with.
As a result, most TAP - ACAP managers incorporate G.I. Jobs into their student curriculum and provide copies for each student. G.I. Jobs is distributed
every month to all TAP - ACAP offices, the number of copies determined by
the amount of student through-put.
Military transition class (TAP - ACAP) managers and veteran reps, like school counselors,
coaches and teachers, will refer military talent to companies they know and trust. These
“influencers” have trusted us for eight years. Leverage our good name to improve your
referral network.
What is VETS?
VETS (Veterans Employment & Training Service) is a
federal program that provides training and funding for
over 2,600 One-Stop offices in all 50 states. VETS counselors consist of LVERs (Local Veteran Employment Reps) and
DVOPs (Disabled Veteran Outreach Program reps). VETS
One-Stop offices have different names in each state and
they serve the civilian employment and education needs of
both military transitioners and recently separated
veterans. G.I. Jobs is distributed monthly to all through
this program at the 2,600 VETS One-Stop employment
offices nationwide.
From left: Jack Hahm, Contract Installation
Manager; Anna Kelly, Automation Specialist;
Mfon Umoren, Transition Services Manager;
Elizabeth Wilde, Counselor
Testimonials
“I use G.I. Jobs
magazine in all
my TAP classes for
one reason. Every
Marine and Soldier
completing my class has told me
the same thing: This magazine
gives you everything you need to
transition from military life to
civilian. It’s the best magazine out
there for military transitioners.”
Raymond A. Venezie
TAP Representative
Aberdeen Proving Ground,
Maryland
U.S. Army
“Service members need
to know we are giving them any and all
resources available, and
G.I. Jobs magazine
is one of our greatest sought-out
resources. I cannot replenish G.I. Jobs
fast enough for our service members
who grab them as soon as they hit
the stand! They are always in high
demand and our Fleet and Family
Support Center gives G.I. Jobs two
thumbs up!”
Sherry Parker
Education Services Facilitator/
TAMP Coordinator
Fleet and Family Support Center
Naval Submarine Base New
London, Connecticut
“G.I. Jobs magazine
is one of my primary
references for new
employment resources, helpful hints for
résumé writing, and information
on education for active and transitioning service members. It is my
job to ensure they have the most
relevant, updated information,
and G.I. Jobs is a great reference
for me!”
Jennifer A. Courcy
Transition & Relocation Manager
Field Office Alameda Detachment
San Pedro/Sector San Diego
U.S. Coast Guard
What other magazine is written
by military spouses for military
spouses? It is the only magazine
that knows the “tricks of the
trade” when it comes to their
special lifestyle. Our Military
Spouses’ readiness skills are definitely enhanced by using Military
Spouse magazine.
David L. Stamper
Mobilization and Deployment
Program Manager
Army Community Service
8 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x147 / E-MAIL: [email protected]
“As a career professional with over 20 years
in the field of counseling, I firmly believe
G.I. Jobs is the quintessential magazine for
the military community. The magazine
encompasses all that one could hope for in the
area of career and life planning; whether the
featured article is about résumés, finance, or
education each issue is filled with an inexhaustible list of resources and information.”
Mfon Umoren
Transition Service Manager
Army Career and Alumni Program
Fort Irwin, California
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
9
Have you seen a copy of G.I. Jobs prior to
starting this TAP - ACAP class?
Circulation
84% Yes, 16% No.
(Source: G.I. Jobs Readership Survey)
Distribute Your Brand
G.I. Jobs Magazine Circulation
With a monthly print circulation of over 75,000, G.I. Jobs reaches 100% of ALL military transition classes and veteran job assistance offices
worldwide. DoD requires military members attend a transition class before leaving the service. No other magazine provides total worldwide
market saturation like G.I. Jobs.
We have an excellent working relationship with all transition class management offices at hundreds of military bases across the globe. This
relationship is vital to ensuring access to the transitioning military that you want to reach!
Our highly targeted military circulation spans the globe from Navy
ships patrolling the Indian Ocean to transition classes in Texas.
We reach the active job and education seekers you want to find
with circulation reaching:
• ALL 255 Military transition classes (TAP - ACAP) worldwide.
• ALL 2,600 VETS One-Stop employment offices nationwide.
• ALL VA and military hospitals and ALL Army medical commands nationwide.
• ALL military base educational assistance offices worldwide. – 323 Education Services Offices
• Individual paid subscribers.
• Newsstand sales.
• Thousands at military base locations worldwide, officer and enlisted clubs,
barber shops, MWR offices, and USO centers.
• Thousands of active duty commands including all Navy ships and submarines, all
Army and Air Force security, transportation, recruiting commands and more.
• Military job fairs.
• Military Reservists returning from call-ups.
• Most military reserve centers.
• Veterans educational (GI Bill) offices at hundreds of colleges and universities.
• Forward deployed troops in Iraq, Afghanistan, and throughout the Middle East.
For over ten years, G.I. Jobs has given military transitioners sound advice and
comfort during a stressful time in their lives. Let the most widely read and
respected leader in military recruitment carry your brand to our readers.
We do so by reaching top military talent in multiple locations. Our superior
design and editorial, printed on high quality paper gives your brand message
a long shelf life and high pass-around rate.
“BNSF Railway benefits greatly from our relationship with G.I. Jobs magazine. The advertising
ROI for BNSF is clear. Year to date 33% of all
First Line Supervisor military hires cited G.I. Jobs
as their primary source, and the year is just half
over! So a $50,000 investment in G.I. Jobs offset
a potential $287,000 investment in a military
staffing firm to yield the same number of new
hires. If you extrapolate the 33% to our skilled
craftsman military hires, 167 came to us from
G.I. Jobs! G.I. Jobs is clearly the best recruitment
advertising investment we have ever made!”
Connie McLendon
BNSF Railway
Manager Military Staffing
“ Thank you for all your hard work and advice. The statistics are starting to come in now. We have received about a 22 percent increase from
last year for military interest in our open cadet position.This is wonderful and we owe this increase to G.I. Jobs. We are proud to advertise
in your publication.”
Rosemary Jagdeo
Marketing Director
California Highway Patrol
Military Spouse Magazine Circulation
Through worldwide military commissary check-out counter distribution, military association partnerships and DoD relationships, Military
Spouse magazine print circulation is poised for significant growth in 2014, and will likely exceed its rate base minimum of 70,000 issues per
month. Current single copy sales at:
PLUS, DISTRIBUTION TO:
Family Readiness Groups • Family Service Centers • Transition Assistance Programs • Employment Readiness Programs • USO Lounges
Base Housing Offices • Base Education Offices • MWR (Morale, Welfare and Recreation) facilities • Military spouse events
10 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x147 / E-MAIL: [email protected]
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
11
HOME PAGE
gijobs.com
Vertical Banner
Gijobs.com has long been a
destination site for military job
seekers, both readers of the
print magazine and others.
Run of site leaderboard, vertical
banner and island web advertising
on gijobs.com is sold at
.
Please contact us for our
Advertising Rates!
412-269-1663 x147
or
[email protected]
120 x 240 pixels
Military Spouse magazine
Island
300 x 250 pixels
ARTICLE PAGE
THE MILITARY SPOUSE READER
Leaderboard
729 x 90 pixels
Profile Ad
AGE
74% are 18-34
180 x 150 pixels
26% are 35+
EDUCATION
55% have some college
18% have 4 year degree
15% have graduate degree
EMPLOYMENT
31% are homemakers
30% work full-time
28% other
11% work part-time
Number of Military Spouses
1.1 MILLION
PROFILE PAGE
GENDER
93% Female
7% Male
Average Age
MINORITY DIVERSITY
45% Military Families
40% U.S. Average
28 YEARS
MILSPOUSE.COM
MilitarySpouse.com has established
itself as the premier online
destination for the community of
over 1.1 million military spouses.
The site features fresh content
each week and supports a robust
forum and social networking
community. The thousands of
forum posts per week exemplify a
superior level of engagement by
our users on MilitarySpouse.com.
MilitarySpouse.com also features
interactive weekly polls by some
of the most popular writers in
the military spouse community.
In addition to advertising
opportunities on MilitarySpouse.
com, the weekly MilitarySpouse.
com newsletter boasts a
distribution in the tens of
thousands and is growing rapidly.
The newsletter is delivered
2 times a week and serves
up the freshest content from
MilitarySpouse.com directly
into users’ inboxes.
Combining print, newsletter
and website advertising is a
proven strategy to appeal to a
user along multiple touch points.
See advertising rates on page 16.
MILITARY SPOUSE 2014 EDITORIAL CALENDAR
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
12 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x147 / E-MAIL: [email protected]
Top Military Spouse
Friendly Employers
Military Spouse
of the Year
SALES THEME
The Empowerment Issue:
Personal care and Finance
Being Passionate about
the Things You Love
The Spirit of Resilience
Romance, Restaurants
and Education
PCS, and Finance and
Living Well on a Budget
What is Uniqueness?
PCS and Travel
Facing Life Head On:
Staying Strong
PCS and Weddings/
Honeymoons
A Life of Independence
DIY and Hobbies, and Travel
YEAR
Anniversary
YEAR
Anniversary
Back-to-School
Meaning of Patriotism
Food and Recreation
Making Things Work by
Being Resourceful
Parenting and Education
Semper Gumbi! Always Flexible
YEAR
Anniversary
Holiday Gift Guide
THEME
Be Fearless.
Let Nothing Stop You.
The Heart of the Matter:
Feeling Blessed and Grateful
The Art of Giving:
A Season of Kindness
Food and Beverage,
and Back to School
Home Décor’
and Giving Back
Entertaining, Restaurants
and Family
Gift Guides and Careers
SPACE
DEADLINE
MATERIAL
DEADLINE
ON-STREET
DATE (EST.)
11/15/13
12/13/13
01/17/14
02/14/14
03/14/14
04/18/14
05/16/14
06/20/14
07/18/14
08/15/14
09/19/14
10/17/14
11/19/13
12/17/13
01/21/14
02/18/14
03/18/14
04/22/14
05/20/14
06/24/14
07/22/14
08/19/14
09/23/14
10/21/14
12/31/13
01/28/14
02/25/14
03/25/14
04/22/14
05/27/14
06/24/14
07/29/14
08/26/14
09/23/14
10/28/14
11/25/14
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
* Editorial calendar topics subject to change.
ISSUE SPECIAL ISSUE
13
G.I. Jobs and Military Spouse Digital Editions
America’s highly mobile military families
are also highly plugged in: A growing
number of our readers have recently been
reading our magazine’s digital edition.
Launched in September, the “digi-mags”
are available for viewing on desktop
and laptop computers, and on all tablet
devices.
The Military Spouse and G.I. Jobs digital
editions also give access to archived issues
from previous months and offer unique
perks not possible with a print magazine,
such as live links to websites mentioned in
stories, embedded video and expanded
content. More innovations are in the works
for our digital editions in 2014.
www.gijobs.com/digimag
www.militaryspouse.com/digimag
Some readers prefer going digital because
they receive each new issue several days
before it’s available on newsstands. But
for many, the benefit is directly related
to military life: For families that move
frequently and for service members in
uniform, a digital subscription frees them
from worrying about the magazine not
catching up to their fast paced life style.
x147 / E-MAIL: [email protected]
14 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x130
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
15
Ad Specs, Copy and Contract Regulations
Ad Rates
Leverage the experience of our military recruiting consultants to create and execute your military recruitment program. Let our consultants tailor a package
to suit your unique budget and needs. Contact our consultants at 412-269-1663 x147 or via email at [email protected]. Our library of accumulated
reference information on military-recruiting extends well beyond this media kit and includes materials available from one of our consultants upon request.
G.I. Jobs Display Ad Rates (B&W) Per Ad
Military Spouse Display Ad Rates (B&W) Per Ad
Please contact us for our
Please contact us for our
Advertising Rates!
Advertising Rates!
412-269-1663 x147
or
[email protected]
412-269-1663 x147
or
[email protected]
G.I. Jobs Ad Sizes
Print Advertising
Trim Size
Size of Ad
2 Page Spread Bleed
Half page Spread Bleed
Full Page Bleed
Full Page
2/3 Page Bleed
2/3 Page
1/2 Page Bleed
1/2 Page
1/3 Page Vert.
1/3 Page Square
Employee Profile
Bleed Size
Width
Height
Width
Height
Ad Size
16.750”
16.750”
8.375”
7.375”
5.303”
4.627”
8.375”
7.025”
2.230”
4.628”
2.230”
10.875”
5.359”
10.875”
9.875”
10.875”
9.285”
5.359”
4.559”
9.285”
4.559”
4.559”
17.000”
17.000”
8.625”
11.125”
5.609”
11.125”
5.553”
11.125”
8.625”
5.609”
182 sq. in.
90 sq. in.
91 sq. in.
73 sq. in.
58 sq. in.
43 sq. in.
45 sq. in.
32 sq. in.
21 sq. in.
21 sq. in.
10 sq. in.
Full Page
2-Page Spread
Bleed
Half-Page Spread
1/2 Page
Bleed
• 300 dpi
• Fonts should be embedded.
• Please make sure all files
are CMYK formatted.
• If you foresee possible
changes to an ad in the
future please send a
collected file of:
• Host ad file
• Linked pictures
• Collected fonts
Ship to
Employee
Square
Bleed
Adobe Acrobat PDF
IF YOU HAVE ANY FURTHER QUESTIONS ABOUT BLEED OR LIVE AREA THEN
Contact production via phone: (412) 269-1663 x137 or e-mail: [email protected].
Ad Type
CPM
$200 per unit per month
Unit = 1% of all monthly web traffic
* All ads rotate between the three
positions at equal rotation.
* Artwork will be needed for
all three positions.
Ad Type
Vertical Banner
Island
Leaderboard
Ad Size
120 x 240
300 x 250
728 x 90
Image/Rich Media
File Format
JPG: 72 dpi, 250 kb
GIF: 72 dpi, 250 kb
SWF: 72 dpi, 1 mb
HTML: 72 dpi, 5 mb
G.I. Jobs
429 Mill Street
Coraopolis, PA 15108
(412) 269-1663 x137
[email protected]
1/2 Page
GIJOBS.COM
RATES AND SPECS
• All premium positions, 2-page spreads and half-page spreads require a 4C bleed purchase.
• Employee profile only available with purchase of a larger ad.
• All ads may be bleed except 1/3 page and Employee Profile.
• Gatefold opens right and encompasses three total ad pages with editorial on the left.
• Rates listed are net to publisher.
• Limited availability for half-page spreads.
• Inserts & Business Reply Cards: Available upon request. Ask your account rep for a quote.
G.I. Jobs 2014 Editorial & Production Calendar
Military Spouse Ad Sizes
Trim Size
CITIE S
O O LS
P
10
ER
TO
S
SCH
0 EM PLOY
ISSUE
SPECIAL ISSUE
FEATURED ARTICLES
INDUSTRY SPOTLIGHT
OCCUPATIONAL PROFILE INDUSTRY BY RANKING
ISSUE
SPACE
MATERIAL
JAN.
FEB.
MAR.
APR.
MAY
JUN.
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
New Military Friendly Employers
Education
STEM
Hot Jobs
EDU/Hot Degrees
150th Issue
Military Friendly Cities®
Education
STEM
Military Friendly Schools®
Energy/Utilities
Military Friendly Employers®
Energy/Nuclear
Diversified Services
Finance/Insurance
Retail/Consumer Goods
Hospitality
Franchising
Health Care
Security/Corrections
Telecommunications
Industrial Products & Services
Defense
2015 Employment Outlook
Technology/IT
Trucking
Defense
Pharmaceuticals
Manufacturing
Transportation
Aviation
Retail/Consumer Goods
Railroads
Finance/Insurance
Hospitality
Military SpouseFriendly Employers®
Health Care Professionals
Sales Professional
Skilled Trades
Logistic Statisticians
Technicians
Operations Managers
Engineering
Utility Workers/Linemen
Mechanics
Professional Drivers
IT Professionals
Project Managers
JAN.
FEB.
MAR.
APR.
MAY
JUN.
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
11/22/13
12/13/13
01/17/14
02/14/14
03/14/14
04/18/14
05/16/14
06/20/14
07/18/14
08/15/14
09/19/14
10/17/14
11/26/13
12/17/13
01/21/14
02/18/14
03/18/14
04/22/14
05/20/14
06/24/14
07/22/14
08/19/14
09/23/14
10/21/14
Top 100 by Industry
Defense/Business Services
Transportation
Energy/Utilities
Security/Corrections
Telecommunications/Technology
Industrial Products & Services
Health Care/ Pharmaceuticals
Finance/ Insurance
Retail/Consumer Goods
Diversified Services
N/A
16 RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT / WWW.GIJOBS.COM / CONTACT INFORMATION: PHONE: (412) 269-1663 x147 / E-MAIL: [email protected]
Size of Ad
2 Page Spread Bleed
Full Page Bleed
Full Page
1/2 Page Bleed
1/2 Page
1/3 Page Vert.
Bleed Size
Width
Height
Width
Height
Ad Size
16.000”
8.000”
7.000”
8.000”
6.650”
2.105”
10.875”
10.875”
9.875”
5.359”
4.559”
9.285”
17.000”
8.250”
11.125”
11.125”
8.250”
5.609”
174 sq. in.
87 sq. in.
69 sq. in.
43 sq. in.
30 sq. in.
20 sq. in.
Ship to
Military Spouse
429 Mill Street
Coraopolis, PA 15108
(412) 269-1663 x135
[email protected]
WWW.MILSPOUSE.COM / E-MAIL: [email protected] / RECRUITING EMPLOYEES FROM THE MILITARY MEDIA KIT
17
GET HIRED
TM
Our Story: The founders of Victory Media and G.I. Jobs left the Navy in the 1990s only to find a lack of good resources to help them
transition into a civilian career. The TAP and ACAP programs were good then, and have become excellent, but there were no relevant, useful
resources specifically for them. Furthermore, there was no efficient way for companies wishing to hire transitioning military to market their
job openings to them. In 2001, after finishing business school and working in corporate America, the founders created G.I. Jobs magazine.
G.I. Jobs gives military transitioners the most relevant and useful assistance and gives hiring companies the most comprehensive and
cost-effective vehicle to recruit them. We hope to earn your business as we celebrate our thirteenth straight year of growth.
MILITARYSPOUSE
The Dominant Brands Delivering Military Talent.
Address: 429 Mill St., Coraopolis, PA 15108 • Tel: (412) 269-1663 x147 • E-mail: [email protected] • Fax: (412) 291-3375 • Web: www.gijobs.com, www.militaryspouse.com