Media Information

Transcription

Media Information

Rate Card No.40
2015
EFFECTIVE:
January 1, 2015
ISSUED: August
2014
Media Information
Print Display Advertising Rates
Full-Run Rates:
B&W Rates
12x
24x
36x
48x
60x
72x
96x
120x
Tab Page
$4,995
$4,810
$4,635
$4,445
$4,390
$4,315
$4,255
$4,185
$4,150
$4,090
2/3 Page
4,380
4,215
4,060
3,910
3,855
3,800
3,755
3,705
3,655
3,605
Island Page
3,550
3,405
3,270
3,150
3,110
3,075
3,045
2,995
2,945
2,905
1/2 page
3,265
3,135
3,025
2,900
2,880
2,840
2,785
2,750
2,710
2,675
1/3 page
1,900
1,850
1,780
1,730
1,690
1,660
1,635
1,610
1,580
1,560
1/4 page
1,680
1,625
1,575
1,515
1,490
1,475
1,450
1,430
1,410
1,385
BRCs
4,995
4,810
4,635
4,445
4,390
4,315
4,255
4,185
4,150
4,090
4-Color Rates
1x
1x
6x
12x
24x
36x
48x
60x
72x
96x
120x
Tab Page
$7,545
$7,360
6x
$7,185
$6,995
$6,940
$6,865
$6,805
$6,735
$6,700
$6,640
2/3 Page
6,930
6,765
6,610
6,460
6,405
6,350
6,305
6,255
6,205
6,155
Island Page
6,100
5,955
5,820
5,700
5,660
5,625
5,595
5,545
5,495
5,455
1/2 page
5,815
5,685
5,575
5,450
5,430
5,390
5,335
5,300
5,260
5,225
1/3 page
4,450
4,400
4,330
4,280
4,240
4,210
4,185
4,160
4,130
4,110
1/4 page
4,230
4,175
4,125
4,065
4,040
4,025
4,000
3,980
3,960
3,935
Color: In addition to earned B&W rates.
Charge per color/page or fraction
Second color (magenta, cyan, yellow): �� $1,130
Matched color (all PMS excluding 800 series):��$1,725
Sheen/Metallic/Fluorescent color (PMS 800 series):�� $1,990
3- and 4-color process:�� $2,550
4-color spread:�� $4,270
4-color process plus Metallic/Fluorescent:�� $4,580
5-color:�� $4,200
* Does not include 4C process charges. When a cover is included in a
multiple-page space unit, all pages must be in full pages.
www.OphthalmologyTimes.com
Covers and Premium Positions
(non-cancellable)*:
Add the premium for positions to the earned B&W rate. Then add
charge for color.
a) Cover Rates:
Second cover:�� 30%
Third cover:�� 20%
Fourth cover:�� 40%
b) Premium Positions:
Preferred Position:�� 10%
Must be a minimum of one full page of color.
c) Special Position Charge: A 10% per page special position charge is
incurred when requesting consecutive right-hand pages or other special
positioning.
Cover Tips/Outserts:
Consult publisher for rates and availability.
Cancellation Policy with Letter of Agreement:
• 60 days or more prior to issue ad close deadline, no charge.
• 30–60 days prior to issue ad close deadline, 50% of contract rate.
• 30 days or less prior to issue ad close deadline, 100% of contract
rate.
Demographic Rates:
ROB ads available on a limited basis. Rates for demographic ads are
calculated by multiplying the percent of circulation requested (minimum
50%) times the one-time B&W page rate, times the total number of
pages, plus applicable color rates at full price, plus a $1,650 (noncommissionable) mechanical charge. Demographic ads will count
toward a company’s final earned frequency on a page-for-page basis.
Last revised: 4/27/2015
Insert Advertising Rates
Full-Run Rates:
Full Page
1x
6x
12x
24x
36x
48x
60x
72x
96x
120x
2 Page
$9,990
$9,620
$9,270
$8,890
$8,780
$8,630
$8,510
$8,370
$8,300
$8,180
4 page
19,980
19,240
18,540
17,780
17,560
17,260
17,020
16,740
16,600
16,360
6 page
28,860
27,810
26,670
26,340
25,890
25,530
25,110
24,900
24,540
8 page
38,480
37,080
35,560
35,120
34,520
34,040
33,480
33,200
32,720
10 page
48,100
46,350
44,450
43,900
43,150
42,550
41,850
41,500
40,900
55,620
53,340
52,680
51,780
51,060
50,220
49,800
49,080
12x
24x
36x
48x
60x
72x
96x
120x
12 page
Island
1x
6x
2 Page
$7,100
$6,810
$6,540
$6,300
$6,220
$6,150
$6,090
$5,990
$5,890
$5,810
4 page
14,200
13,620
13,080
12,600
12,440
12,300
12,180
11,980
11,780
11,620
6 page
20,430
19,620
18,900
18,660
18,450
18,270
17,970
17,670
17,430
8 page
27,240
26,160
25,200
24,880
24,600
24,360
23,960
23,560
23,240
10 page
34,050
32,700
31,500
31,100
30,750
30,450
29,950
29,450
29,050
39,240
37,800
37,320
36,900
36,540
35,940
35,340
34,860
12 page
Acceptance: Insert stock weight 80 # text. Contact publisher for approval and pricing for inserts
heavier than 80 # text. Submit samples to Production Manager
Insert Rates: All full run inserts charged page for page at the earned B/W rates. If there are charges for
inserts not meeting specifications, they will be billed at cost. A non-commissionable tip-in charge of $575 will be
added for all inserts, including BRCs.
Demographic Rates:
Inserts available on a limited basis. Rates for demographic inserts are calculated by multiplying the percent
of circulation requested (minimum 50%) times the one-time B&W page rate, times the total number of pages,
plus a $1,450 (non-commissionable) mechanical charge. Demographic ads will count toward a company’s
final earned frequency on a page-for-page basis.
BRCs: BRC must accompany a minimum of a full-page ad. Please contact your sales manager.
Discount Information
CORPORATE DISCOUNTS
Earned Rates:
Earned rates are given to advertisers based on advertising frequency within a 12-month period. The
earned rate is determined by the number of insertions. A spread counts as two insertions. Full pages and
fractional pages count as single insertions. Demographic ads will count toward a company’s final earned
frequency on a pro-rated basis (e.g., a 4-page unit going to 50% of circulation = 2X). Insertions from a
parent company and its subsidiaries are combined to determine earned rate. Advertisers are short-rated
or rebated based on year end final level earned. The minimum number of insertions at each level must be
met within the 2015 calendar or fiscal year.
Corporate Discount Program:
Effective with January 1, 2015 insertion orders, the Corporate Discount program is based on an advertiser’s
2014 net advertising, including digital spending, plus non-CME promotional project expenditures in all of the
UBM Medica media. Please contact your account manager for more information and your discount rate.
2014 Net
Corporate Spend
2014 Net
Corporate Spend
Rate Savings
5.00%
6.00%
$250,000
$500,000
0.50%
0.75%
$2,500,001 - $3,000,000
$3,000,001 - $3,500,000
$500,001 -
Effective with January 1, 2015 insertion orders, Specialty Care Group Discount is based solely on an
advertiser’s 2014 net print advertising expenditures within the UBM Medica Specialty Care Group of
publications, as follows: Contemporary Pediatrics, Dermatology Times, Ophthalmology Times,
Optometry Times, and Urology Times.
2014 Net
Corporate Spend
2014 Net
Corporate Spend
Rate Savings
$100,000 $200,001 -
$200,000
$300,000
1%
2%
$300,001 -
$400,000
3%
Rate Savings
$400,001 - $500,000
$500,001 - Above
4%
5%
Please contact your account manager for more information.
Rate Savings
$100,000 $250,001 -
Specialty Care Group Discount:
$750,000
1.00%
$3,500,001 - $4,000,000
8.00%
$750,001 - $1,000,000
1.50%
$4,000,001 - $4,500,000
10.00%
$1,000,001 - $1,500,000
2.00%
$4,500,001 - $5,000,000
12.00%
$1,500,001 - $2,000,000
3.00%
$5,000,001 - $5,500,000
14.00%
$2,000,001 - $2,500,000
4.00%
$5,500,001 - $6,000,000
16.00%
Global Advertising Program:
In lieu of the previously mentioned discounts, the advertiser can opt to utilize the Ophthalmology Times
Global Advertising Program. This program is based on the planned increase in advertising dollars over the
2014 schedule in Ophthalmology Times. To compute: Once the 2015 ad spend exceeds 20% of that
base, investment savings begin (see chart below).
Percent Increase in
Placements:
20%
25%
30%
35%
40%
45%
50%
Discount Percentage
8%
10%
12%
15%
18%
21%
25%
Pre-Payment:
Prepayment discounts are offered to advertisers; please contact Group Publisher for details.
i) The projected spending at each level must be met within a calendar year. A minimum of $50,000 in 2014
net spending is required to qualify.
Multiple Page PI Discount:
ii) For simplicity, and maximum savings, the GAP savings percentage will be taken off the product’s gross
insertion rate. The GAP discount cannot be added to any other discount program.
UBM Medica Eye Health Group Combination Program:
iii) You can project what GAP level you will achieve for the year and begin to realize savings immediately. At
your earliest convenience, please notify your Ophthalmology Times account manager of your product’s
planned GAP participation level.
Ads running more than two pages of prescribing information are offered a discount. Starting with the third PI
page of the unit, a 50% discount will be applied to the cost of the page.
Advertisers running a minimum of 4 ads each in both Ophthalmology Times and Optometry Times will
save an additional 5% off the combined space costs for both publications. (Ads must be same product, color,
and size.)
iv) If the product does not meet the projected level, or exceeds its projected level, that product will be shortrated or rebated accordingly.
v) This discount program may not be combined with any other Ophthalmology Times Group incentive
program.
Discount Information
ADVERTISING INCENTIVE DISCOUNTS
Product Incentive Program (PIP Continuity Discount):
Run a minimum of six product insertions in Ophthalmology Times and save.
The more insertions, the more you save.
Number of Insertions:
6x
9x
12x
18x
24x
Discount:
3%
4%
5%
6%
7%
Advertiser Conversion Discount:
New products advertising in Ophthalmology Times that commit to a minimum of six issues during the
year earn a 10% discount on every 2015 insertion. This program applies to new, converting advertisers that
appeared in competitive ophthalmic journals in 2014 but not in Ophthalmology Times.
Product Incentive Program Criteria:
i) The minimum number of insertions at each level must be met within a calendar or fiscal year.
ii) For simplicity, and maximum savings, the Product Incentive Program percent savings will be taken off
the product’s gross insertion expenditure. The PIP discount should be added to your corporation’s Corporate
Discount Program earned discount, and the resulting total percentage is taken off of the gross insertion cost.
iii) You can project what Product Incentive Program level you will achieve for the year and begin to realize savings immediately. At your earliest convenience, please notify your Ophthalmology Times account
manager of your product’s planned Product Incentive Program participation level. If the product does not meet
the projected level, or exceeds its projected level, that product will be short rated or rebated accordingly. If the
product is pulled off the market due to an FDA ruling, the accrued savings will stand, and the company will not
be penalized for loss of product continuity.
iv) All of a product’s indications work together to attain a product’s insertion level.
Print Specifications
AD SIZES (IN INCHES)
INSERTS
Full-Run:
Non-Bleed Sizes
Width x Depth
Tab Spread
Bleed Sizes
Width x Depth
Trim Sizes
Width x Depth
17 1⁄4 x 11 1⁄4
18 1⁄4 x 12 1⁄4
18 x 12
Tab Page
8 x 11 1⁄4
9 1⁄4 x 12 1⁄4
9 x 12
2/3 Tab Horizontal
8 x 8 ⁄8
9 ⁄4 x 9
9 x 8 7 ⁄8
2/3 Tab Vertical
3
5 1 ⁄8 x 11 1⁄4
1/2 Tab Horizontal
1/2 Tab Vertical
1/2 Tab Spread Horiz
1
5 3⁄4 x 12 1⁄4
8 x 5 1⁄2
9 ⁄4 x 6 ⁄8
3 ⁄8 x 11 1⁄4
4 1⁄2 x 12 1⁄4
1
7
5 5 ⁄8 x 12
9 x 6
1
18 1⁄4 x 6 1 ⁄8
18 x 6
5 1 ⁄8 x 8 3 ⁄8
5 3⁄4 x 9
5 5 ⁄8 x 8 7 ⁄8
11 1⁄2 x 8 ⁄8
11 3⁄4 x 9
11 3⁄4 x 8 7⁄8
1/3 Vertical block
3 1⁄2 x 8 3 ⁄8
4 1 ⁄8 x 9
4 x 8 7 ⁄8
1/3 Vertical
2 3 ⁄8 x 11 1⁄4
1/4 Vertical Block
3 3⁄4 x 5 1 ⁄8
4 3 ⁄8 x 5 3⁄4
8 x 2 1⁄2
9 ⁄4 x 3 ⁄8
9 x 3
5 ⁄8 x 3 ⁄8
5 3⁄4 x 4 1⁄2
5 ⁄8 x 4 3 ⁄8
Island Spread
3
1/4 Horizontal
1/4 Horizontal Block
1
3 x 12 1⁄4
1
7
Paper Stock:
Full-Run:
a) Text Pages: 38# machine coated
b) Covers: 60# coated
2 7⁄8 x 12
4 1⁄4 x 5 5 ⁄8
1
a) Live matter: Hold 3/8” from trim on all sides.
b) Trim size of journal: 9” x 12”
Type of Binding:
Perfect bound. Jogs to head.
Quantity: Full Run: 22,500
4 ⁄8 x 12
3
17 1⁄4 x 5 1⁄2
Island
Trimming:
Ship folded: Full page - furnished size 9 1/8” x 12 1/4”
Spread: Full page - flat 18 1/4” x 12 1/4” fold to 9 1/8” x 12 1/4”
Junior page insert: 7 3/4” x 10 1/2”
Live matter: keep 1/2” from trimmed edges & 1/2” from gutter trim
Book is jogged to head
Trims: 1/8” head, no outside or foot trim
Shipping: Mark all insert cartons with publication name, date of issue, advertiser, product name,
and insert quantity. Include a sample of the insert, identifying front/back or page numbers, and attach
this sample to the outside of cartons.
Ophthalmology Times
c/o R.R. Donnelley
Attn: Rachel Gailey
3401 Heartland Drive
Liberty, MO 64068
Ph: 816-792-6365
[email protected]
5
SUPPLEMENTS
Paper Stock:
a) Paper stock: 70# coated.
b) Covers: 70 #coated.
Type of Binding:
Perfect bound. Jogs to head.
COVER TIPS
Trimming:
a) Live matter: 7-1/2” x 7-1/2”
b) Trim size: 8-1/2” x 8-1/2”
c) Bleed size: 8-3/4” x 8-3/4”
Cover tips jog to the bottom.
If client supplies, please provide as trim size; 80# stock weight
For custom sizes, please contact publisher
Display Advertising Requirements
SCREEN REQUIREMENTS:
PRINT PRODUCTION MATERIALS:
Density of Tone: 4C ads not exceed 300%; 2C, 190%; B&W, 95%.
1 CMYK is the only accepted mode for 4C ads. Do not use RGB.
2 Do not use spot color unless you are
paying for a PMS (Pantone) color.
3 Colors viewed on your monitor may not
be representative of final output.
Always check monitor color values against CMYK color swatches
and the final KODAK APPROVAL color proof or equivalent.
Laser color proofs are for identification only. Should proofs
not meet specifications, we will print to published SWOP
ink densities. [email protected], [email protected], [email protected], and [email protected].
Reproduction Requirements:
Follow “Specifications for Web Offset Publication” (SWOP) Tenth
Edition for printing in the new millennium. Ophthalmology Times is
printed Web offset. Our preferred ad page material is an electronic
digital file furnished as a PDF/X1a. Any omissions, or color deviation
from a submitted proof, other than a quality KODAK APPROVAL or
equivalent, will not warrant adjustment for space or color charge.
Disposition of Material and Inserts:
Inserts and electronic ad files are held for one year
from date of last insertion and then destroyed.
Supplied disks are not returned or retained.
Digital Ad Requirements:
1. Digital data is required for all ad submissions. Preferred format is
PDF/X-1a. Note that a standard PDF is not a preferred format, files
should be a PDF/X-1a which is a PDF subset specific to printing.
Publisher shall have no obligation or liability to Advertiser of any
kind (including, without limitation, the obligation to offer Advertiser
makegoods or any other form of compensation) if an ad is supplied
to Publisher by Advertiser in any format other than our preferred
formats. Non-preferred or non-acceptable formats will be charged
a $150 processing fee. All files should be built to exact ad space
dimensions purchased. For detailed instructions on preparing
PDF/X-1a files and submitting ad files to the correct size, go to
www.AdsAtAdvanstar.com or contact the production manager.
2. Publisher will not supply a faxed or soft proof for Advertiser-supplied
files. Advertiser is solely responsible for preflighting and proofing all
advertisements prior to submission to Publisher. If Publisher detects
an error before going to press, Publisher will make a reasonable
effort to contact Advertiser to give Advertiser an opportunity
to correct and resubmit Advertiser’s file before publication.
3. Accepted Method of Delivery: The preferred method
of delivering ad files to UBM Medica is via a web based
ad uploader, www.AdsAtAdvanstar.com. Files can
also be submitted on CD-R or DVD-R disc format.
4. Ad Proofs: To insure that Advertiser’s ad is reproduced correctly,
a SWOP-certified color proof that has been made from the
same file that Advertiser supplies to Publisher must be provided.
Publisher cannot provide Advertiser any assurances regarding the
accuracy of reproduction of any ad submitted without a SWOP
proof. Publisher shall have no obligation or liability to Advertiser
of any kind (including, without limitation, the obligation to offer
Advertiser makegoods or any other form of compensation) for any
ad supplied to Publisher by Advertiser without a SWOP proof.
Provider Information Required:
a) Issue date.
b) Advertiser, product, and agency name.
c) Agency contact person and phone number,
or endor name and phone number.
d) List of contents (printout of disk contents).
Email Insertion orders, contracts, publicationset copy, reproduction materials, electronic files,
proofs and other instructions, to:
[email protected]
Send all non-eMailed print materials and other
information to:
Ophthalmology Times
Attn: Karen Lenzen
125 W. 1st Street, Duluth, MN 55802-2065
218-740-6371 • 408-962-1125 (fax)
[email protected]
To submit your ad materials,
visit www.adsatadvanstar.com
2015
Media Information
Glaucoma 360 Supplement
Official Media Sponsor of Glaucoma 360° & Exclusive Enduring Opportunities
Ophthalmology Times presents cutting-edge analysis from around the world in surgery, drug therapy, technology, and clinical diagnosis
to elevate the delivery of progressive eye health from physician to patient. Our editorial advisory board is especially focused on supporting
innovative research in Glaucoma and proud to be a resource for Ophthalmologists on the latest news for Glaucoma therapies.
SUPPLEMENT PACKAGE INCLUDES
•
•
•
•
•
Supplement polybagged with the April 15th ASCRS + ARVO issue of Ophthalmology Times
Tabbed digital supplement in the corresponding iPad/Tablet edition and website digital edition for
the issue published (April 15th OT) and archived for one year
E-outreach driving 17,000+ Ophthalmologists to digital supplement
Bonus Circulation at ASCRS and ARVO
Distributed to Glaucoma Specialists through The Glaucoma Research Foundation distribution list
Net Pricing:
Cover 2 = $12,000
Cover 3 = $10,000
Cover 4 = $14,000
Full Page Ad = $5,500
Half Page Ad = $3,000
83.1%* of our readers read the Glaucoma 360° Supplement
We received an average of 4.4 out of 5 stars* for delivering unique
and quality content on Glaucoma
90%* of our readers said they want to receive special Glaucoma
sections from Ophthalmology Times on their Glaucoma news
Supplement Specs
a) Trim size: 7.75 x 10.5 inches
b) Full page specs:
6.75” x 9.5” (without bleed)
8” x 10.75” (with bleed)
Live area should be 3/8” from trim.
Reserve your space in the 2015 Official Glaucoma
360° enduring packages with highlights from the 3-day
event. The content will examine glaucoma from every angle
and cover innovative research for a cure.
c) File format: PDF/X-1A.
File should be in CMYK
Source: * 2013 Glaucoma 360° Reader Feedback Study
E-CONFERENCE BRIEF PACKAGE OPTIONS
•
$13,500 net for 100% share of voice sponsorship of 3-day e-Conference Brief e-Newsletter
•
$2,500 net for one ad per day on the e-Conference Brief e-Newsletter (leaderboard or big
box), includes breaking coverage from the 3-day event through articles and videos
or
2015
iTech Supplement
QUARTERLY PRINT & DIGITAL “ITECH” SUPPLEMENTS
SUPPLEMENT SPECS
Key clinical data and practice management tips to optimize patient care & enhance
Techs’ professional development.
Print/Digital Advertising Package
•
•
Limited Cover and ROB ad positions available per supplement
Issue dates: March, June, September, and December
BONUS Value-adds!
•
•
•
•
•
Media Information
Full Page digital ad in OT and OD Digital Edition
Digital eSupplement emailed to our opt-in engaged eyecare database
Posted on iTech Update portal
Bonus Distribution at key ophthalmology and optometry meetings
Link for posting on your corporate or product website
a) Trim size: 7.875 x 10.75 inches
b) Full page specs:
7” x 10” (without bleed)
8.125” x 11”(with bleed)
Live area should be 3/8” from trim.
c) File format: PDF/X-1A.
File should be in CMYK
90.7%* of our readers requested the iTech program*
80%* of our readers strongly agree/agree that the availability
of iTech improves practice productivity and patient outcomes*
Source: *Reader Feedback Survey of the Spring 2014 iTech Educational Supplement
iTECH PORTAL
A web-based information destination geared to technician-related education for
ophthalmologists, optometrists and technicians. This “on-demand” resource is fully
integrated into our ophthalmologytimes.com and optometrytimes.com network.
SUPPLEMENT
AND
1
Digital Advertising Package
•
•
•
•
Top/Bottom Leaderboard
Big Box
Product page (logo, 210 characters, and link)
New in 2015 – Tech Check Quiz Section
MANAGING
RETINA
PATIENTS
Surround Key Influencers with a
Turnkey Messaging Package
BONUS Value-adds!
•
•
•
Search Engine Optimization
Portal promotion via banners ads on OT/OD e-News, Digital Edition, and websites
Link for posting on your product or corporate site
By Mark E.
Tafoya, OD,
MD
at any time
and on
The field of
any day. About
retina is excitin
one
g. It
tinually chang
third of my surgic
ing. Opportunitie is conal
s abound.
What’s more,
cases are unsch
the treatment
options we
edcan offer our
uled emergencies
patients are
forever increa
ing. When I
swas in optom
that I perfor
m after
etry school and
would diagno
clinic in the
se a macular
evening
hole, I would
tell the patien
or on weeke
t that nothin
nds.
g
could
done and there
be
Because I treat
was
same thing could a chance that the
every patien
happen in his
t as an
eye. But, now
fellow
individual, even
I can successfully
the
surgically
repair many
macular holes.
encounter varies
Proliferative
In my office,
diabetic retinop
from patient
I see people
athy
to
from all walks
of life and of
all ages. My
patient. Surpri
patients
singly,
gamut from
premature newbo span the there is quite
a variety of retinal
rns who are
only days old
diseases.
all the way to
Out of all the
great-grandpatients I see,
parents who
there are
are in their early
four most comm
100s. Retinal
on categories
conditions aff
of disease
that I encou
ect all races.
nter.
And here in
waii we have
Haa melting pot
of ethnicities
represented.
Diabetic retino
Retinal diseas
e can also aff
pathy
all socioeconom
ect Diabetic
ic groups. So
eye disease
Cataract remov
the diversity
in patients is
is the most comm
condition that
very interesting
likely remain al has been, and will
on
for
I encounter.
to me.
In addition to
a cornerstone some time to come,
All of us know
that diabetes
the diversity
of eye care
is of epidem
source of revenu
of my paand a major
tient base, my
ic proportions.
According to
e for most ophtha
typical day at
practices.
the American
Pacifi
lmic
Care is foreve
c Retina Associ
Diabetes
r changing.
Anyone who
ation (ADA),
One would think
works in the
diabetes affects
that I have set
fi
eld
eyecar
should have
than
clinic days and
more
25 million Ameri
at least a passin e
set surgery
understandin
days that were
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March 1, 2014 VOL. 39, NO. 5
Drug THerAPy
LPK technique gives boost
to advanced keratoconus
Results show improvements in cylinder, SE,
visual acuity with low rate of endothelial cell loss
NOVEL SURGICAL TECHNIQUE
Lamellar-perforating keratoplasty (LPK)
was developed by Cesar Carriazo, MD,
as a modification to pachymetryassisted lamellar keratoplasty (PALK).
CL E V EL AND :: THE TREATMENT OF
WET age-related macular degeneration has evolved through three eras: the
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By Cheryl Guttman Krader;
Reviewed by Cesar Carriazo, MD
BOGOTA, COLOMBIA ::
OUTCOMES OF EYES undergoing lamellar-
and scientific director, Carriazo Centro Oftalmologico, Barranquilla, Colombia and refractive and
anterior segment ophthalmologist, Instituto Barraquer de America, Bogota, Colombia. “With LPK
we can offer them the advantages of a minimally
invasive procedure.”
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Specifically for the App:
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perforating keratoplasty (LPK) show this new partial-thickness corneal transplantation technique is
a suitable alternative to penetrating keratoplasty
for eyes with advanced keratoconus, said Cesar
Carriazo, MD.
“Patients with advanced keratoconus have had
no options for visual rehabilitation other than penetrating keratoplasty,” said Dr. Carriazo, founder
HOW IT’S DONE
In LPK, as in PALK, an excimer laser (Amaris 1050RS,
Schwind eye-tech-solutions) is used to perform a
pachymetry-guided, 8-mm ablation of the recipient
eye, leaving 100 μm of posterior stroma, Dr. Carriazo explained.
Then, in LPK, the laser is used to create multiple
microperforations around the periphery of the stromal bed. Due to the fast speed of the laser (1,050
Hz), the laser treatment of the recipient eye takes
just about 90 seconds.
After placing air in the anterior chamber, an 8-mm
( Continues on page 10 : Keratoconus )
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Results include
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ms,
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( See story on page
6 : Meeting preview
preoperative
Total
Qualified
IN VIEW: Preoperative
(left) and
aniridia that
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extraction, Cionni images of an eye with
of Michael E. Snyder,
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CTR placement,
MD)
and custom
iris prosthesis and traumatic
placement.
(Images courtesy
By Cheryl Guttman
Reviewed by
CINCINNAT
BALT IMORE
:: TIMING
IS EVERYTHING
10 : Orbital fracture
(Videos courtesy
on
of Cesar Carriazo,
MD)
Krader;
Michael E. Snyder,
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during cataract
surgery. The
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NO. 5
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THE
Ophthalmologists
Other Specialties
Optometrists/Optometry Specialists
Other Paid Circulation
18,937
1,797
126
38
% Print**
% Digital**
94.5%
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014 01:30
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e-NEWSLETTER
# Delivered / Issue
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Contact Lenses
3.219
Glaucoma
2,258
Eyewear/Frames
2,947
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1,812
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Refractive Surgery
1,227
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1,311
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Average Monthly
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Average
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Average Monthly
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Average Time
On Site
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50,160
38,963
5:35
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Social Networks
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per Session
7.1
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Through Rate
4.7%
June 15, 2014 VOL. 39, NO. 12
Special Report
Source: AppFigures; thru 3/31/15
Incidence showed variation, strong inverse correlations
with monthly/seasonal temperature and humidity in study
IN VIEW: At left, a
visually significant flap
striae requiring flap lift.
The occurrence of flap
striae requiring a flap lift
is relatively rare and data
should not prevent surgeons
from recommending LASIK
during any season, noted
Ronald R. Krueger, MD. The
real implication of this study
reinforces the desirability
of having a moister surface
when performing LASIK.
(Image courtesy of Ronald Krueger, MD)
Surgery
Watch two videos
of the 5,000-plus flap-lifting
procedures from the Japan study.
Go to http://bit.ly/TnCeyZ
Go to http://bit.ly/1ollzHL
(Videos courtesy of Minoru Tomita, MD)
ES453860_OT061514_cv1.pgs 06.14.2014 01:42
ADV
SOCIAL MEDIA
Facebook “likes”
Twitter followers
4,746
6,863
Source: Published Site data; thru 3/31/15
2015
Media Information
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3/3
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9/3
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9/18
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4/2
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10/5
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5/4
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MARCH 1
MARCH 15
APRIL 1
APRIL 15
MAY
JUNE 1
JUNE 15
Editorial Features*
Special Marketing Opportunities
Advancements in Cataract Surgery • InDispensable: Sunwear: Never Run Out of “Cool!”
Bonus Distribution: Glaucoma 360 - GRF meeting, February 5-7 – San Francisco, CA
Surgical and Clinical Management of Glaucoma
Bonus Distribution: Glaucoma 360 - GRF meeting, February 5-7 – San Francisco, CA
Progressive Approaches to Dry Eye and Ocular Allergy • InDispensable: Clinical
Developments in Contact Lenses
Bonus Distribution: SECO International, March 4-8 – Atlanta, GA
Cutting-Edge Therapeutic Analysis in Retina Disease
Bonus Distribution: Current Concepts in Ophthalmology March 15-20 – Vail, CO;
Vision Expo East March 19-22 – New York, NY
Latest Clinical Perspectives in Refractive Surgery • InDispensable: Premium Frames &
Eyewear for the Fashion-Conscious
Bonus Distribution: Vision Expo East March 19-22 – New York, NY;
American Society of Cataract & Refractive Surgery (ASCRS) Meeting, April 17-21 – San Diego, CA
Baxter Research Ad Performance Study Issue
ASCRS Meeting Preview
Bonus Distribution:
American Society of Cataract & Refractive Surgery (ASCRS) Meeting, April 17-21 – San Diego, CA;
Association for Research in Vision and Ophthalmology (ARVO) Meeting, May 3-7 – Denver, CO
ARVO Meeting Preview • Effective Concepts in Ocular Infection Control
InDispensable: Marketing Concepts for Low Vision
Bonus Distribution:
American Society of Cataract & Refractive Surgery (ASCRS) Meeting, April 17-21 – San Diego, CA;
Association for Research in Vision and Ophthalmology (ARVO) Meeting, May 3-7 – Denver, CO
Specialized Enhancements for Femtosecond Lasers • InDispensable: Latest Approaches
in Digital Lens Design
Technological Advancement in Intraocular Lenses (IOLs)
Front-Line Innovation in Cataract Surgery • InDispensable: How to Sell & Market Eyewear
Bonus Distribution: American Optometric Association, June 24-28 – Seattle, WA
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Update in Contact Lenses
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Top-Notch Assessments in the Treatment of Cornea Disease
Bonus Distribution: European Society of Refractive and Cataract Surgeons (ESCRS) Meeting
September 5-9 – Barcelona, Spain; Vision Expo West, September 16-19 - Las Vegas, NV
Advanced Surgical and Clinical Approaches for Treating Retina Disease
InDispensable: Accessories 2.0: Retail Tips for Add-On Sales
Baxter Research Ad Performance Study Issue
Latest Clinical Developments in Pediatric Ophthalmology
Bonus Distribution: American Academy of Optometry (AAO) Meeting, October 7-10 – New
Orleans; American Academy of Ophthalmology (AAO) Meeting, Nov. 14-17 – Las Vegas, NV
AAO Meeting Preview • InDispensable: Getting the Most from Pediatric Dispensing Sales
Bonus Distribution: American Academy of Ophthalmology (AAO) Meeting,
Nov. 14-17 – Las Vegas, NV
Effective and Methodical Theories Behind Practice Management
Bonus Distribution: American Academy of Ophthalmology (AAO) Meeting,
Nov. 14-17 – Las Vegas, NV
Developing A Proficient Clinical Protocol for Dry Eye • InDispensable: Advantages to
Optical Laboratories
Bonus Distribution: Current Concepts in Ophthalmology, December 3-5 – Baltimore, MD
Cutting-Edge Advancements in Refractive, Cataract, Retina, and Glaucoma for 2015
InDispensable: Strategies for Selling Specialty Eyewear
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