www.myofficialstory.com

BGS Crossmedia Sarl
www.myofficialstory.com
[email protected]
Tel: (+352) 356877
Conception graphique : F. Widling
THEY CONTROL THEIR IMAGE
Finance: BBH, BNP Paribas, Citi, HSBC…
Big 4: Ernst & Young, KPMG, ATOZ…
Lawyers: Clifford Chance, Loyens & Loeff…
Automobile: BMW, Jaguar, Lexus, Maserati…
Medical Industry: Astra Zeneca, BMS, GSK…
Luxury: Boucheron, Mephisto, Sonia Rykiel…
CONTROL YOUR IMAGE
IN ALL THE MEDIA
BECOME YOUR OWN PR AGENT !
By using MyOfficialStory, you actively control your image,
you optimize your presence in the media and you increase
the strength of your reputation.
1. INTERNET: SECURE PAGES AND PUBLIC SITES (WWW.BOBKNEIP.COM)
IMAGE
CONTROL
THE TOOL
User friendly and cost effective
2. PRINT: PRINTING OF PDF AND MAGAZINES
3. PUBLICATION OF BOOKS
Wherever he goes, Bob Kneip influences his
environment. Just like his favourite artists, he
leaves his mark.
Early works
The employees of a company where Bob spent a summer placement still remember him. The “pink shirt
day” he introduced demonstrated the positive impact
of this type of initiative.
The entrepreneur started his career in Belgium, in
Sodexho’s “Chèque-Repas” division. Recognising the
potential of the luncheon voucher concept, he completed
a postgraduate course in Management and set up ChèqueRepas Luxembourg S.A, which he managed from 1987 to
1990. He then developed this business in Germany and
Austria, gained experience as a Managing Director with
a major distribution company, before entering the communications world with IP Group. Drawing on the best
aspects of his experience to date, he developed an ambitious business model combining finance, communication
and industrialisation of distribution. His employer was
hesitant, so he set out on his own.
established network of friends. His wife Pascale helps
him to maintain balance and altruism, valuable qualities both at home and in the office. Renamed “KNEIP”,
his company reached a new landmark in 2007 with the
arrival of 3i Growth Capital.
“Being good in business is the most fascinating kind of
art”. Bob appears to follow Andy Warhol’s philosophy
to the letter, with works of art to be found in every corner of his offices. His passion for pop art can be traced
back to the age of 12, when he used his pocket money to
purchase his first print. By no means does he regard himself as a collector. He buys works for pleasure rather
than as investments. He enjoys the effect his paintings
create on visitors and staff. His employees are involved
in his “Art on Kirchberg” initiative – an opportunity for
the public to view his collection. Futuristic or critical,
but always fun, these paintings present a fairly accurate
image of a creative and professional businessman,
whose passion for art is surpassed only by his passion
for life.
Kneip Communication S.A started trading in 1993. Building on various development phases and innovations, the
company carved out a place for itself in the distribution
of financial information. Its services supply thousands
of destinations: newspapers, data vendors, websites and
regulators. To address this challenge, Bob calls upon all
available expertise, including his father Victor and his
83
aspects of his experience
experience to date,
date, he developed
developed an ambimunications world with IP Group. Drawing on the best
a major distribution company, before entering the comAustria, gained
gained experience
experience as a Managing Director with
1990. He then developed this business in Germany and
Repas Luxembourg S.A, which he managed from 1987 to
a postgraduate
postgraduate course
course in Management
Management and set up ChèqueChèquepotential of the luncheon voucher concept, he completed
Sodexho’s “Chèque-Repas” division. Recognising the
The entrepreneur started his career in Belgium, in
of this type
ty pe of initiative.
init
day” he introduced demonstrated the positive impact
mer placement
placem ent still remember him.
h im. The “pink
“p ink shirt
The employees
employ ees of a company
c ompany where
whe re Bob spent
spe nt a sum-
Early works
leaves his mark.
environment. Just like his favourite artists, he
If you don’t have time or need help
STORAGE
CONSULTING
Store your data (photos, text, PDF,...)
in the secure Databank and access
it 24/7 from any computer.
How can you manage the risks related
to your reputation ? How can you recover
after an attack? We have the answers.
LAYOUT
CONTENTS
Automatically obtain professional
layouts, for Internet, A4 print,
books, etc.
Our specialists help you create
professional content: photographers,
writers, journalists, etc.
DISTRIBUTION
ASSISTANCE
Distribute chosen contents to
targeted audiences through the
media of your choice.
We assist you at every stage of your
communication and help you make
the best of MyOfficialStory.
Passion for Pop Art
The Masterpiece
MyOfficialStory
SERVICES
84 MyOfficialStory
but always fun, these
these paintings
paintings present a fairly accurate
accurate
the public to view his collection. Futuristic or critical,
in his “Art on Kirchberg” initiative – an opportunity for
create on visitors and
and staff. His employees
employees are involved
involved
than as investments. He enjoys the effect his paintings
self as a collector. He buys works for pleasure rather
purchase his
his first print.
print. By no
no means does
does he regard
regard himback to the age of 12, when he used his pocket money to
ner of his offices. His passion for pop art can be traced
to the letter, with works of art to be found in every corart”. Bob appears to follow Andy Warhol’s philosophy
“Being good in business is the most fascinating kind of
Passion for Pop
Pop Art
arrival of 3i Growth Capital.
his company
compan y reached a new landmark
land mark in 2007
20 07 with the
th e
ties both at home and in the office. Renamed “KNEIP”,
him to maintain balance and altruism, valuable quali-