adventure apartment - Real Estate Forums

Bob & Sally’s
APARTMENT
ADVENTURE
Meet Bob!
Bob’s looking for an apartment
t
n
e
tm ”
r
a
“ap r rent
fo
”
ck
i
l
c
“
11:00am
“click”
“click
”
Search Stats
A Broad Online Presence is more important than ever
2
1
ILS sites and Management company websites
were accessed in the apartment search
79% & 78.5%
Respectively
‘apartment for rent’
9,140,000
is searched globally
times each month;
“Toronto Apartments is searched 165,000 times each month.”
Yonge Eglinton Apartments is searched 1900 times.
5
Apartments are most often
searched online,
Monday & Tuesday
Peaking between the hours of
11:0 0-4:00
11:00am
1
Renters rated photos
4.62 5
out of
While current vacancies rated 4.61
While on lunch, Bob spots a great building
He looks up more details on his mobile phone...
www.
YourProperty
.com
12:30pm
The mobile search
The Single Most Important Marketing Tool of the Future
4
1
69%
Mobile search has grown
400
%
5
Our client websites on
average are accessed
by mobile devices 11.1%
of the time.
in the last year
of prospective renters will drive
or walk potential neighbourhoods
looking for their next home
1
Of over 5,000
residents surveyed,
87% currently own a smart phone.
Among those 62% own an
IPhone or an Android
12:30pm
4.8 Billion
3
people now own mobile phones.
a
4.2 Billion own
toothbrush.
JUST
Bob & his spouse Sally check reviews
What are people saying about you?
BOB
Y
SALL
3:00pm
The Core of Inbound Marketing
3
63%
60% & 52%
1
Of social
media users
listed
“consumer ratings”
as their preferred source
for getting information
about products and Another
services
3
62%
Of social
media users
listed
“company reviews”
as their
preferred source
ask friends and workers for recommendations
62.5%
1
3:00pm
look to ratings and
review sites for
further feedback
said they would post a
POSITIVE review if
asked to do so
Bob & Sally have booked an appointment
Wed
e
e
s
Go
t
n
e
m
t
r
a
p
A
m
p
0
1:0
Yay!
5:00pm
How well can you manage the resident experience?
1
58%
Expect exclusive
content/discounts
for “LIKING” your Brand’s
Facebook page.
Final Thought
if
30%
of your prospective tenants told you
they saw your ad in the local newspaper
would you take out a full
page ad tomorrow?
Thank You
For more information on our services
please contact us:
905-397-5088
[email protected]
1. Source: ©SatisFacts Research
(SatisFacts.com) and 30 Lines (30Lines.com)
“Getting Inside the Head of Today’s Online
Renter” study, July 2011
2.
3.
4.
5.
Source:
Source:
Source:
Source:
Google Ad Words
Jeffbullas.com
Think Insights with Google
Landlord Web Solutions