Exporting to the French Caribbean Outermost Regions

Exporting to the French Caribbean
Outermost Regions (FCORs)
Guadeloupe and Martinique
Overview & Background
• In 2014, the JMA received funding under the European Union (EU)
Economic Partnership Agreement (EPA) Capacity Building Project to
execute three (3) fact finding missions:
- Barbados, St. Lucia, Dominica, Antigua
- Panama and Costa Rica
- Guadeloupe and Martinique
Overview and Background
• The JMA partnered with JAMPRO on three initiatives under the project:
1. To execute the market exploration visit to the French Caribbean
(Martinique and Guadeloupe) to document Sanitary and Phytosanitary
(SPS) measures and non-tariff barriers. The primary objectives of the
mission were to:
– Gain further insight about market opportunities, trade regulations and
standards.
– Meet with key regulatory agencies that are involved in facilitating import of
goods.
– Engage selected distributors and retail outlets to examine packaging, pricing
and identification of suitable Jamaican product categories.
– Build relations with the Chambers and other key agencies.
• Meetings were held with eight (8) public/private sector entities and three
(3) importers. In addition, at least four (4) supermarkets were visited
• The Reports from the first two Fact Finding Missions can be found on the
JMAs website www.jma.com.jm under market briefs.
• The presentations today will be uploaded on the website.
Exporting to Guadeloupe and
Martinique
Socio-Economic Features
Indicators
Guadeloupe
Martinique
Population
405, 139
395, 953
GDP Per Capita
Euro 19, 589
Euro 21, 527
Language
French
French
Currency
Euro
Euro
Government
French Overseas Territories French Overseas Territories
and part of the European
and part of the European
Union
Union
Trade
Guadeloupe and Martinique import Euro 2.6 billion
worth of goods of which:
Guadeloupe - the European Union makes up 64.5%,
North America 9.6%, Asia 8.6% and Caribbean 5.8%.
Martinique - the European Union represents 80%.
Overview of the Economic Partnership
Agreement
• Martinique and Guadeloupe as FCORs and a part of the
European Union are covered by the EU commitments under
the Economic Partnership Agreement (EPA). Article 239
addresses the issues of outermost regions.
• Jamaica signed the EPA Agreement on 15th October 2008.
The EPA came into effect, provisionally, on 29th December
2008 with the EU applying duty-free-quota-free market
access to almost all products from CARIFORUM countries.
The Economic Partnership Agreement (EPA) is a reciprocal
trade partnership between the European Union (EU) and
ACP Caribbean States (CARIFORUM, i.e. CARICOM Member
States plus the Dominican Republic).
Analysis of Jamaica’s Exports to
Guadeloupe
Analysis of Jamaica’s Exports to
Guadeloupe
Opportunities for Export of Goods
Guadeloupe and Martinique
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Seafoods
meat
Cereals
Yogurt
Teas
Fruits and Vegetables
(potatoes, peppers, yam)
• Alcoholic beverage
• Bread and pastry
• Sauces, spices, condiments
and dressings
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Water
Cakes/pastry
Medicaments
Cosmetics
Packaging
Clothing
Soaps and Hygiene products
Wooden furniture
Jewelry
Doors and window frames
Standards & Certification
Note:
• Product standard requirements
same for Martinique and
Guadeloupe
• Product Certification required
will depend on products. Some
products may require CE only,
CE and NF, NF only or none
which usually applies to the
food category.
• Products
not
limited
to
chemicals, cement, construction
and cosmetics will require
certification
• Agro-processing products for
example,
jerk
seasoning,
condiments
and
sauces
generally do not require specific
certification; however, organic
foods including teas will require
additional certification.
• Importers can also provide
limited guidance on product
requirements
Labelling & Packaging Requirements
• Labeling and packaging requirements are the same for Martinique and
Guadeloupe
• Information on the label should be clear, understandable and visible.
• Letter height should be at least 1.2 mm (except for small-size packages or
boxes).
• The compulsory information are:
o name of the product;
o List of ingredients;
o Products likely to cause allergies or intolerance (peanut, milk, mustard,
fish, cereals containing gluten, etc);
o Quantity of certain ingredients or category;
Labelling & Packaging Requirements
o Net quantity of product;
o Best before date;
o Label in French only or both English and French (French has to be
visible)
o Special preservation conditions and or use conditions;
o Company or importer’s name and address;
o Country of origin or place of origin
o Use conditions if necessary;
o For beverages with more than 1.2 % alcohol in volume, indication of
the% of alcohol;
o A nutritional declaration
Packaging and presentation is critical for the markets. Packaging is
observed to be very attractive and in some instances in smaller sizes.
Planograms
Duties & Other Charges
• As part of the CARIFORUM European Economic Partnership
Agreement, no duties are applicable on exports from Jamaica which
meet the rules of origin criteria.
• The EUR 1 Form is required.
• Taxes/tariffs requirements are the same for Martinique and
Guadeloupe. Tax regime includes VAT, local tax and other special
taxes where applicable.
• Products are subjected to a local tax "octroi de mer" ranging
between 0 – 30%, depending on the type of products. If there is no
specific tax, then an average rate will be utilized (7%).
• General VAT – 8.5% paid on all imports.
• Food and some other products such as medicines/pharmaceuticals
are subjected to a 2.1% VAT
• There is a 2.5% Regional tax on all products
OTHER KEY SUCCESS FACTORS
• Knowing the HS6 number of the product to be exported.
• Knowing the Rules of Origin to secure preferential origin certificate.
• Becoming familiar with EU Import Control System and check if your
international carrier is able to send in time entry summary
declaration (ENS) http://ec.europa.eu/ecip/help/faq/ens7_en.htm
• Check the way you should be compliant under the World Customs
Organization (WCO) Safe Framework of Standards in order to
become an Authorized Economic Operator (AEO) which is useful as
an exporter indicating the status of being a reliable business in
Jamaica.
http://wcoomdpublications.org/catalog/product/view/id/92/s/safeframework-of-standards2007/category/20/?___store=english&___from_store=english
Documentation for Exports
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Bill of landing or Air Waybill
Commercial invoice in French or having a translation
Certificate of Origin
EUR 1 circulation certificate
Transit document (T1 or T2) if goods passed through a European Union
country
• Proof of compliance with French/EU standards and norms
• Phyto-sanitary, fumigation or disinfection, zoo-sanitary certificate where
relevant particularly for agricultural and meat products.
Distribution
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Two main types of distribution channels are based on the French model –
Independent Wholesalers and Affiliated Wholesalers/Retailers (Hypermarkets e.g.
Wallmart and Discount Centers).
Importers are very competitive amongst each other and are usually interested in
exclusivity.
Access to one market provides entry to the other French Caribbean markets
(Guadeloupe, Martinique and French Guyana).
The retail sector comprises of hypermarkets, supermarkets, superetts, grocery
stores, specialized stores and malls.
It is believed that hypermarkets and supermarkets account for more than 60% of
retail.
Wholesalers and Distributors are key to accessing the market as they are the only
companies with the capacity to directly import from sources other than France.
More information on distribution see “ Martinique and Guadeloupe Export Guide
to the Consumer Food Market (1997) at www.cbato.fas.usda.gov/Guadeloupe.doc
Transportation and Shipping of Goods
• Jamaica can get goods to Martinique in seven (7) days.
• To Guadeloupe Jamaica can get goods with Trinidad and Tobago acting as
transshipment.
• Goods can be further transshipped from Guadeloupe to Martinique.
(Unique Market Agreement- declare goods in one territory you can
transfer good to the next)
• St Lucia and Dominica have access to Martinique and Guadeloupe by Ferry
L’ Express des Isles on a daily basis.
• By air access through LIAT from St. Lucia, Barbados, Antigua or Dominica.
Other Important
Information When Travelling
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Visa (French Embassy)
Invitation letter
Travel Itinerary
Hotel reservation (hotel taxes are paid at check-out)
Travel insurance
Translator services
Barriers to Trade & Key Findings
• Sourcing of information, no one agency has documented market
access information.
• Inability to get listing of distributors.
• Difficulty in obtaining disaggregation of data for trade to these
territories.
• Language was a clear barrier to trade as the main language spoken
is French. Therefore the use of a translator is necessary.
• Meeting and complying with European standards was identified as
a potential challenge to increasing trade. To overcome this
challenge, it was recommended that the use of private firm
Qualipro, Chamber of Commerce or the ideal importer is utilized to
provide the necessary market penetration service/role.
Barriers to Trade & Key Findings
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The shipment and transportation of goods act as a barrier to trade and it was
identified that the best mode of transportation was shipping by container
loads or consolidated as well as accessing the market through Dominica.
The importance of packaging and quality was emphasized. Cultural differences
will act as barrier as consumers are not aware of Caribbean products and are
more familiar with European and French packaging and goods which are
perceived to be of the highest standards.
Jamaica’s exports to the French Caribbean has been dominated mainly by seafood products (lobster, conch etc). Other small exports include non-alcoholic
and alcoholic beverages.
Agro-processing products for example, jerk seasoning, condiments, sauces,
rum cake, ginger based products, etc are recognized as having the greatest
potential for immediate market penetration. Specifically, this industry
generally does not require specific product certification; however, other
industries such as chemicals, construction and organic products may be
required to adhere to certification applicable to the EU (CE mark) and/or
France (NF mark).
Barriers to Trade & Key Findings
• Access to one market provides automatic entry to other French Caribbean
markets (Guadeloupe, Martinique and French Guiana). Additionally, it also
provides opportunities for entry into France and other EU markets.
• The major importers and large retailers tend to be the same operating in
all markets, for example Carrefour, Hyper U and Giant Casino.
• Product standard requirements, labelling and packaging, taxes/tariffs
amongst other import requirements are the same for Martinique and
Guadeloupe.
• Packaging is generally more attractive and labels must be in French or
French and English.
• Importers are competitive amongst each other and are usually interested
in exclusivity.
• Consumer tastes and preferences are more geared towards France and
Europe.
Barriers to Trade & Key Findings
• Preferred communication is via telephone
• Jamaican products that have already satisfied EU regulations or are
already in the EU market will have easier access into the French
Caribbean.
• Key success factors are to understand the culture and how the market
operates.
Key Sources and Contacts
• www.exporthelp.europa.eu for technical requirements and other
information to access the European Market.
• www.douane.gouv.fr
• www.becca-exchange.com for information on the First Freight
Exchange Platform in the Caribbean.
• http://www.douane.gouv.fr/datadouane/c796-octroi-de-mer-dansles-dom for information on the "octroi de mer".
Services/Responsibility
Technical Product Evaluation
Agency
Qualipro
Location
Martinique
Contact Details
Laurent Genevieve
+596 (0) 696 19 90 92
[email protected]
Corinthe Fila
+596 (0) 696 50 28 00
[email protected]
www.qualipro-counseil.com
Facilitate Incoming
Martinique Chamber of
Missions/liaison with key
Commerce
Martinique
Marie-Noelle Catayee
(+596) 596 55 28 52.cci.fr
regulatory agencies and
[email protected]
match-making meetings with
www.martinique.cci.fr
distributors and importers
Dieccte Martinique
Martinique
Viviane Brigitte
+596 596 59 55 13
[email protected]
Monique /carnier-Banny
+596 596 55 74
[email protected]
F: +596 596 60 62 07
To promote trade and
Cooperation Department
Guadeloupe
Michelle Maxo
investment opportunities
Regional Council of
President
Guadeloupe
Lionel Sarotte
+590 590 80 41 17/+590 690 75 16 58
[email protected]
Border protection/Customs
Customs Department
Guadeloupe
charges and regulations
Didier Greffet
Chief of Customs
+590 590 99 45 33/+590 590 81 33 92
+590 690 83 33 05
[email protected]
Guy Plaideur
+590 590 41 04 90/+590 41 08 06
[email protected]
NB: works closely with companies to advise on
specific taxes, HS code and other customs
requirements.
Ludivine Ortuno
+590 590 99 45 59/+590 81 33 92
[email protected]
NB: deals with tariffs and Customs procedures
Provide logistics solutions to
CEI.BA/BECCA
Guadeloupe
Sabine Bajazet
expand global trade
Port Community System
+590 590 32 37 49/+590 690 56 52 21
Data Center and Services
[email protected]
www.becca-exchange.com
Regional Association of
Guadeloupe Expansion
Businesses (production,
UDE-UMEP
Guadeloupe
Frank BONNOT
SIMPAC
distribution, services etc)
MPI (Guadeloupean industries)
UDE-MEDEF ( In charge of Regional
cooperation)
(+59) 06 90 41 72 68
[email protected]
Translator
Martinique
Esther Germany
(+596) 0696443308
[email protected]
Translator
Guadeloupe
Stéphanie JAMES
Tel : 05 90 98 44 56 / 06 90 74 12 51
[email protected]
Next Steps
• Mission April-June to Guadeloupe and or Martinique.
• In 2014, the cost for seven days to the two islands was Euro 2,300 per
person.