Prioritet.no uses Doorway pages and “Hidden

Transcription

side: 1/37
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Prioritet.no uses Doorway pages and “Hidden”
Menus to boost ranking for their SEO Customers
PART I
A Casestudy from SEOforum.no
By: Gunnar Bråthen
In cooperation with Per-Erik Skramstad and Roar Eriksen
Date: 2007-06-06
Content
The Lesson from Bolia.com - page 3
Relevant Search Engine Guidelines - page 3
Prioritet.no uses the same technique for their SEOcustomers – page 4
The underlying structure behind the Prioritet info symbol – page 5
Redcross.no – page 5
Kjendis.no – page 7
Mesta.no – page 8
Steria.no – page 9
Restplass.no – page 10
Eurosko.no – page 11
Colosseumklinikken.com – page 11
Mozon.no – page 12
Interdekk.no – page 12
Designbelysning.no – page 12
Minelinser.no – page 12
Plastikkirurgi.no – page 13
NA.no – page 13
Lekogsikkerhet.no – page 13
Floriss.no – page 13
Hairprogram.com – page 14
Ny.no – page 14
Prior.no – page 15
Skagenbryggehotell.no – page 16
Stormberg.no – page 16
Badebutikken.no – page 17
Favoritthytten.no – page 17
Toolpack.no – page 18
Dignus.no – page 18
Servicemat.no – page 18
Vvsbad.no – page 19
Fagerborgelektro.no –page 19
Copyright http://www.seoforum.no
side: 2/37
----------------------------------------------------------------------------------------------------------------Blomsterdekor.no – page 19
Klubben.no – page 20
Uniquetrykk.no – page 20
Grand-hotel-terminus.no – page 20
Probat.no – page 21
Fernerjacobsen.no – page 21
Ferner.no – page 21
Inter-koba.no – page 22
Ultratur.no – page 22
Beckers.no – page 22
Utleiespesialisten.no – page 23
Norsol.no – page 23
Hero.no – page 24
Thermo-floor.no – page 24
Hotspring.no – page 24
Ferieguiden.no – page 25
Norskfjordcruise.no – page 25
Swimshop.se – page 25
Corinor.no – page 26
Exist.no – page 26
Artesia.no – page 26
Ecoconsult.no – page 26
Elektroplast.no – page 27
Citymaid.no – page 27
Halens.no – page 27
Oslokulde.no – page 28
Svakstromspesialisten.no – page 28
Tilhengerspesialisten.no – page 28
Karitraa.com – page 29
Rør24.no – page 29
Convoymail.no – page 29
Finale.no – page 30
Coastalodyssey.com – page 30
Webdynamic.no – page 30
Mizzuki.no – page 31
Flisekompaniet.no – page 31
Noroff.no – page 32
Holmenkollenparkhotel.no – page 32
Mobelringen.no – page 32
Dignusmedical.com – page 33
Elverumfhs.no – page 33
Realfinans.no – page 33
Oso.no – page 34
Gsm.no – page 34
Sorlandsreklame.no – page 34
Relacom.no – page 35
Pax.no – page 35
Fotballshop.no – page 35
Dovrepeisen.no – page 36
Libris.no – page 36
Combitel.no – page 36
Ortodent.no – page 37
Elfun.no – page 37
side: 3/37
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The Lesson from Bolia.com
In November 2005 SEOforum.no published a casestudy about how Bolia.com used Doorway
pages and how the links to those Doorway pages was hidden behind an almost invisible
vertical text in the bottom right corner of the homepage.
In a television program on the Norwegian channel NRK 28.March 2007 focus was set on SEO
spamming methods and Bolia.com was one of the examples. The program can be seen on
webTV. Two of my collegues in the SEO field: Roar Eriksen and Sverre Sjøthun was the
“professionals” in the program. So was Google’s Norwegian boss Jan Grønbech.
Two weeks later Google’s penalty was a fact. Bolia.com was no longer visible on the first two
SERPs. In fact, Bolia.com was massively degraded for all their keywords and phrases and is
still invisible amongst the top 100 listings.
Relevant Search Engine Guidelines
Relevant Google Quality Guidelines - Specific recommendations:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
• Make pages for users, not for search engines.
• Avoid tricks intended to improve search engine rankings
• Avoid hidden text or hidden links.
• Avoid “doorway” pages created just for search engines
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
If a site doesn’t meet our quality guidelines, it may be blocked from the index.
Matt Cutts, head of Google’s webspam team says on his blog: “If you work at a large
company that has doorway pages, keyword stuffing, or other tricks against our webmaster
quality guidelines in a non-English language, consider this a courtesy notice that Google will
pay a lot more attention to spam in other languages in 2006.”
Relevant techniques discouraged by MSN Search:
http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_Guidelinesfor
OptimizingSite.htm&FORM=WGDD
• Using hidden text or links. You should use only text and links that are visible to users.
Relevant techniques discouraged by Yahoo!
http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html
• Pages that harm accuracy, diversity or relevance of search results
• Pages dedicated to directing the user to another page
• Pages that have substantially the same content as other pages
• Pages in great quantity, automatically generated or of little value
• The use of text that is hidden from the user
• Pages that give the search engine different content than what the end-user sees
• Excessively cross-linking sites to inflate a site's apparent popularity
• Pages built primarily for the search engines
• Pages that seem deceptive, fraudulent or provide a poor user experience
side: 4/37
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Prioritet.no uses the same technique for their SEOcustomers
The Bolia.com case
On the Bolia.com frontpage there was
“invisible” links to doorway pages from a light
grey vertical text in bottom right corner.
Links from this “invisible” menu in the bottom
right corner pointed to doorway pages. Each of
these doorway pages was a top level page of a
doorway substructure for each of the three
languages. The top level doorway pages had
links to a large amount of keyword and phrase
optimized pages for each language.
The Prioritet.no “invisible” info symbol (look for my “arrow” symbol on the examples)
Colosseumklinikken.com
Restplass.no
is the link to the Doorway Pages and is relatively visible on the bottom
The info symbol
line of the Colosseumklinikken.com homepage but deliberatly placed on a invisible spot on
Restplass.no. If you look closely you will find it in the upper right corner and outside the area
a user normally will look for information. This symbol is made “visible” so that the invisible
guidelines from the search engines could be argued not to be valid for these sites. The
information behind the info symbol is made for the search engines only. This goes for all
Prioritet.no customers. Most of them can be found by a search on “inurl:info
stikkord+sidekart” at Google.com.
side: 5/37
----------------------------------------------------------------------------------------------------------------The underlying structure behind the Prioritet info symbol “ ”:
Redcross.no
The info symbol hides a menu to “Sidekart”
(the pagemap) and to “stikkord” (keywords)
which is a collection of Doorway pages.
Just place the mouse on “ ”
and the mouse-over effect will
show you the underlying
structure. Or disable CSS in
your browser.
The -symbol and it’s underlying structure
is actually placed on the url:
http://www.redcross.no/menu.asp and NOT on the homepage: http://www.redcross.no/
although it looks like it is placed on the homepage. The technique Prioritet.no has used is to
place the info symbol on the homepage through a iFrame:
<tr><td><iframe src="menu.asp" width="180" height="300" border="0" frameborder="0"
scrolling="no"> </iframe></td></tr>
This is pretty smart since most search engines do not even look at the content of an iFrame
since these are frequently used to deliver external content. The use of iFrame prevents the
spiders to follow the links in and understand the goal of the structure.
The only visible element is the symbol itself: “Stikkord” and “Sidekart” is only visible by
“mouse-over”. Unless you disable styles as I have done here:
•
Stikkord
o Annet

o
Prioritet
A-F

Aids arbeid
Bekjempe aids
Bekjempe hiv
Bistandsarbeid
Bli fadder
Bistandsarbeid i krig
Bekjempe fattigdom
Barn i nød
Donasjon
Donere penger
Ensom
Ettervern
Fattigdomsbekjempelse
Fadderbarn
Frivillig organisasjon
Flyktningsarbeid
side: 6/37
----------------------------------------------------------------------------------------------------------------• • G-Å
o Hjelpe organisasjoner
o Hjelpe arbeid
o Hiv arbeid
o Hjelpearbeid
o Humanitære organisasjoner
o Internasjonalt humanitært arbeid
o Internasjonal humanitær organisasjon
o Krisetelefon
o Krise telefon
o Krigssone
o Krigsfanger
o Menneskeverd
o Omsorg
o Ungdom i krise
o Ungdomsarbeid
• Sidekart
The first link on the list is a link back to Prioritet.no, the SEO optimizing firm. The last link is
a link to the official pagemap. The pagemap does NOT contain the the Doorway pages A – F
and G – Å which is located on subpages as you can see on these two examples. All links on
these SE optimized doorway pages goes back to the official website:
http://www.redcross.no/www_redcross_no.asp?t=bekjempe_aids
http://www.redcross.no/www_redcross_no.asp?t=hjelpearbeid
http://www.redcross.no/www_redcross_no.asp?t=aids_arbeid
http://www.redcross.no/www_redcross_no.asp?t=bekjempe_hiv
http://www.redcross.no/www_redcross_no.asp?t=bistandsarbeid
http://www.redcross.no/www_redcross_no.asp?t=bli_fadder
http://www.redcross.no/www_redcross_no.asp?t=bistandsarbeid_i_krig
http://www.redcross.no/www_redcross_no.asp?t=bekjempe_fattigdom
http://www.redcross.no/www_redcross_no.asp?t=barn_i_noed
http://www.redcross.no/www_redcross_no.asp?t=donasjon
http://www.redcross.no/www_redcross_no.asp?t=donere_penger
http://www.redcross.no/www_redcross_no.asp?t=ensom
http://www.redcross.no/www_redcross_no.asp?t=ettervern
http://www.redcross.no/www_redcross_no.asp?t=fattigdomsbekjempelse
http://www.redcross.no/www_redcross_no.asp?t=fadderbarn
http://www.redcross.no/www_redcross_no.asp?t=frivillig_organisasjon
http://www.redcross.no/www_redcross_no.asp?t=flyktningsarbeid
side: 7/37
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Kjendis.no
The info symbol on Kjendis.no is the text
link: “kjendis.no” in the bottom left corner.
The text gives the visitor the the idea that this
is a backlink to the homepage of kjendis.no
which it is not. In fact it is a link to the
“Arkiv” (the News Archive) and to
“Stikkord”. “Stikkord” contain links to
SERPS in the kjendis.no News Archive. The
SERPS is based on the keywords which in
kjendis.no is Celebrity names. In this way the
SERP on a spesific keyword will contain all
news articles that mention the celebrity by
name.
Just place the mouse on “kjendis.no” and the mouse over
effect will show you the underlying structure. Or disable
CSS in your browser. The CSS for the info symbol is
placed on:
http://www.digitalsynlighet.no/opt/www.kjendis.no/prime
nu.css
div.primenu{
font-family:Verdana,Arial,Helvetica,sansserif;
left: 0px;
position: absolute;
visibility: hidden;
z-index: 1000;
text-align:left;
line-height:15px;}
The menu is positioned like this:
<div style="position:absolute;
top:-237px;"><div id="m2" class=
"primenu"><a class= "primenuItem"
id="main3">Kjendiser A - C</a>
Bruce Clay commented this in the
following way:
”<div style="position:absolute;
top:-186px;"> is a specific
violation of Google spam rules, it
is harmful to the client if
detected, and thus is a violation
of my SEO Code of Ethics (does
harm to the client). Google does
not allow pages that position like
this, and has not for several
years. There does not seem to be
any activation trigger as well. To answer your question, no it does not comply. Compliance is optional,
but they are placing the client in harms way.”
The “Stikkord” Madonna will give the SERP shown in the illustration. The SERP is dynamic
and the result will therefore always be updated with the latest celebrity news. See also NY.no
on page 14
side: 8/37
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Mesta.no
On Mesta.no you will find the info symbol at
the bottom line. Just place the mouse on “ ”
and the mouse-over effect will show you the
underlying structure. Or disable CSS in your
browser.
The Doorway pages for each “Stikkord”
(keyword) is optimized based on the same
template with a short paragraph and all the
standard elements:
<title>Brøyting  Mesta
utfører vintervedlikehold
</title>
<meta name="keywords"
content="brøyting,
fjellsikring, elektro, anlegg,
veibygging, strøing">
<h1><a href="http://www.mesta.no/article.php?id=892">Brøyting 
vi tar vinterdriften</a></h1>
<b>brøyting</b>
<a href="http://www.mesta.no/article.php?id=892">Les mer om vårt
arbeid med brøyting her</a>
Two examples of Mesta.no Doorway pages:
http://www.mesta.no/web/?o=fjellsikring
http://www.mesta.no/web/?o=broeyting
side: 9/37
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Steria.no
On Steria.no you will find the info symbol
way down on the left side. Just place the
mouse on “ ” and the mouse-over effect will
show you the underlying structure. Or disable
CSS in your browser.
Two examples of Steria.no Doorway pages:
http://www.steria.no/it/?it=bankkort
http://www.steria.no/it/?it=fingeravtrykk
The Doorway pages for each “Stikkord” (keyword) is optimized based on the same template
with a short paragraph and all the standard elements just like Mesta.no
side: 10/37
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Restplass.no
The info symbol
is
hidden in the upper
right corner. The
symbol covers a menu
with a tricky placement.
At mouse-over you see
first level of the menu
and a glimpse of the
second level. If you try
to scroll or move the
cursor to the second level the hole page moves to the right and makes it
impossible to see the second level in full expanded version.
You have to look at the source code and the CSS to understand the menu and the links to the
doorway pages. The second level is positioned by “Left: -100px”with makeMenu2, shown in
the code view screenshot above.
side: 11/37
----------------------------------------------------------------------------------------------------------------All doorway pages are
optimized in the same
way and looks similar
to this one:
http://www.restplass.n
o/www_restplass_no.p
hp?t=restplasser_til_sa
n_francisco
Eurosko.no
On Eurosko.no the info symbol is replaced
with ”moving bubbles” in the flash video on
the homepage of Eurosko.no.
Colosseumklinikken.com
The info symbol
is the link to the Doorway
Pages and is relatively visible on the bottom
line of the Colosseumklinikken.com
homepage.
side: 12/37
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Mozon.no
On Mozon.no the info symbol is placed a few
lines under what is normally the last “about”
lines on every website.
Interdekk.no
On Interdekk.no you find the info symbol in
the grey area on the left side. Above the info
symbol there is also a visible link to
http://interdekk.adnow.dk/interdekk/ which
is the root of a structure of optimized
Doorway Pages.
Designbelysning.no
On Designbelysning.no you find the info
symbol near the bottom on the right side.
Minelinser.no
On Minelinser.no you find the info symbol at
the right side of the blue footer.
side: 13/37
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Plastikkirurgi.no
On Plastikkirurgi.no you find the info symbol
far down at the left side.
NA.no (Næringsakademiet)
On NA.no you find the info symbol sentered
way down at the bottom of the page.
Updated June 30. 2007: The info symbol is
removed.
Lekogsikkerhet.no
On Lekogsikkerhet.no you find the info
symbol way down on the left side.
Updated June 23. 2007
Lekogsikkerhet have apparently removed the
info symbol and the Doorway Pages.
Floriss.no
On Floriss.no you find the info symbol way
down on the left side.
side: 14/37
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Hairprogram.com and hairprogram.no(Apollo)
On hairprogram.com and hairprogram.no
you even find a link to the Seofirm
Prioritet.no in the yellow footer just above
the info symbol.
NY.no
NY.no is owned by Dagbladet and has the
same position of the info as Kjendis.no (Page
7). The symbol is the text link: “NY.no” in
the bottom left corner. The text gives the
visitor the the idea that this is only a backlink
to the homepage of kjendis.no which it is not.
In fact it is also a link to a menu “Stikkord”
(Keywords) with three sub menus. These
menus are hard to spot since “Stikkord” is
hard to spot even with mouse-over. Disable
the styles and you will see the complete
structure of doorway pages. All doorway
pages are placed on URLs like this: http://www.ny.no/?digisyn=ledig_jobb
In this case “ledig_jobb” is the keyword.
side: 15/37
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Prior.no
On Prior.no the info symbol is a pointing
hand far down on the page and pointing to
the copyright information. There is no way
you may get the idea that the hand covers the
menu for the doorway pages:
In this case the doorway pages also contains the same pointing hand which in this case covers
the top level menu for the doorway pages:
Skagenbryggehotell.no
On Skagenbryggehotell.no you will find the
Doorway pages hidden behind the almost
invisible
symbol centered at
the bottom of the
page.
side: 16/37
----------------------------------------------------------------------------------------------------------------In this case all the Doorway pages are designed as similar optimized pages with the same info
symbol placed on the bottom of the page. In this way it is used for building a backward link
structure to both the site map AND all the Doorway pages:
If you do a spesific search on the title of the
Doorway pages you will find that they have
low visibility. A spesific search on
“Kurslokaler i Stavanger? Kontakt Skagen
Brygge Hotell” you find this SERP on #8
ranking:
Kurslokaler i Stavanger? Velg Skagen Brygge Hotell.
Om du er ute etter kurslokaler i Stavanger, er Skagen
Brygge Hotell det naturlige valget. ...
www.skagenbryggehotell.no/info/?q=kurslokaler_stavanger - 6k
- Tilleggsresultat - I hurtigbuffer - Lignende sider
BUT If you do a search for most of the
keyword kombinations in the info menu the
SERP shows www.skagenbryggehotell.no og page 1 because of the “hidden” keywords in the
info menu.
Stormberg.no
On Stormberg.no you find the info symbol
centered at the bottom of the page.
side: 17/37
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Badebutikken.no
On badebutikken.no you find the info
symbol way down at the bottom of the page
(you have to scroll). And it is “cleverly”
placed close to the end of another but
bigger sign. All the Doorway pages are
built the same way. And they all contain the
same symbol which again covers a
backward link structure to all Doorway
pages:
Favoritthytten.no
On Favoritthytten.no you find the info
symbol in the grey area in the bottom right
corner. The symbol hides links to all
Doorway pages which is built the same way
as all other Doorway pages from Prioritet.no:
side: 18/37
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Toolpack.no
On Toolpack.no you find the info symbol
Dignus.no
On Dignus.no you find the info symbol down
on the left side and covering links to the
sitemap and the Doorway pages:
Servicemat.no
On Servicemat.no you find the info symbol
way down a couple of lines below the last
text on the page.
side: 19/37
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VVSbad.no
On vvsbad.no you find the info symbol
sentered way down at the bottom of the page.
The color is light grey to make it
theoretically visible but at the same time not
to visible for the visitors. The same technique
used on all the examples in this report.
Fagerborgelektro.no
On fagerborgelektro.no you find the info
symbol “hidden” to the right on the
horisontal line at the bottom of the page. And
again the symbol hides links to the Doorway
pages:
Blomsterdekor.no
On Blomsterdekor.no you find the info
symbol almost hidden in the bottom right
corner. And the hidden menu unfolds to the
right so it is almost unreadable unless you
disable styles.
side: 20/37
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Klubben.no
On Klubben.no you have to look closely to
find the info symbol. It is located near the
right side of the blue line at the bottom of the
page.
Uniquetrykk.no
On Uniquetrykk.no you find the info symbol
in the right corner of the bottom green footer.
Grand-hotel-terminus.no
On Grand-hotel-terminus.no you find the
info symbol down on the left side at the end
of the text. And the Doorway pages has the
same info symbol with backward links to all
the Doorway pages:
side: 21/37
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Probat.no
On probat.no you will not find the Doorway
menu if you don’t know where to look or at
least know it’s there some place. The reason
is the following html-code:
style="position:absolute; top:180px; left:-100px;">
The style positions the menu outside the
visible page and can only be seen if you
disable styles or look inside the code.
If you disable styles it looks like this:
Fernerjacobsen.no & Ferner.no
On both Fernerjacobsen.no and ferner.no you
find the info symbol slightly to the right
below the bottom line. The Doorway pages
has the same info symbol slightly to the left
with backward links to all the Doorway
pages:
side: 22/37
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Inter-koba.no
On inter-koba.no you find the info symbol in
the bottom left position. The Doorway pages
has the same info symbol covering backward
links to all the Doorway pages:
Ultratur.no
On Ultratur.no you find the info symbol in
the bottom left position. The Doorway pages
has the same info symbol covering backward
links to all the Doorway pages:
Beckers.no
On Beckers.no you find the info symbol in
the bottom right position.
side: 23/37
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Utleiespesialisten.no
On Utleiespesialisten.no you find the info
symbol to the right on the bottom line. The
Doorway pages contains the same symbol
in the same position and covers hidden
backward links to all Doorway pages:
Norsol.no
On Norsol.no you find the info symbol to the
left under the logo. The Doorway pages
contains the same symbol in the same
position and covers hidden backward links to
all Doorway pages:
side: 24/37
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Hero.no
On hero.no you find the info symbol in the
bottom left corner of the body text area.
Thermo-floor.no
On thermo-floor.no you find the info symbol
to the left in the white area under the menu.
The Doorway pages contains the same
symbol but in a different position. Here you
find it in the right position on the bottom
line. It covers backward links to all Doorway
pages:
Hotspring.no
On hotspring.no you find the info symbol in
the bottom left corner of the body text area
which is a frame. The Doorway pages
contains the same symbol but in a different
position. Here you find it in the left position
on the bottom line. It covers backward links
to all Doorway pages:
side: 25/37
-----------------------------------------------------------------------------------------------------------------
Ferieguiden.no
On ferieguiden.no you find the info symbol
centered just above the bottom blue footer.
Norskfjordcruise.no
On Norskfjordcruise.no you find the info
symbol centered right above the blue top
menu heading in the left column. The info
symbol hides links to the Doorway pages
which again contain the same info symbol
centered left above the same blue top menu
heading. In this way all Doorway pages is
linked to by all Doorway pages:
Swimshop.se
On Swimshop.se the info symbol is located
to the right just below the bottom blue
horisontal menu.
side: 26/37
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Corinor.no
On Corinor.no you find the info symbol in
the bottom right corner.
Exist.no
On exist.no you find the info symbol
centered at the bottom of the homepage.
Artesia.no
On artesia.no you find the info symbol to the
right of the bottom text line.
Ecoconsult.no
On Ecoconsult.no you have to know it’s
there. You find it on the bottom line. Behind
the “Eco Consult” textlink to the left of the
“”Logg inn” link.
side: 27/37
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Elektroplast.no
On elektroplast.no you find the info symbol
in the bottom right corner. And you will also
find the keywords with the same color as the
background color in the bottom left corner:
Citymaid.no
On citymaid.no you find the info symbol
Halens.no
On halens.no you find the info symbol just
below the menu on the left side. The
Doorway pages contains the same symbol in
the same position and covers hidden
side: 28/37
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Oslokulde.no
On Oslokulde.no you find the info symbol
centered at the bottom of the homepage. The
Doorway pages contains the same symbol in
the same position and covers hidden
Svakstromspesialisten.no
On svakstromspesialisten.no you have to
know what you are looking for. This is a
framed site and the left frame only contains a
green space below the logo. Unless you
scroll down. And at the bottom of the left
frame you find the info symbol.
Tilhengerspesialisten.no
On tilhengerspesialisten.no you find the info
symbol at the bottom of the left menu area.
The Doorway pages contains the same
symbol in the same position and covers
hidden backward links to all Doorway pages:
side: 29/37
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Karitraa.no
On karitraa.no you find the info symbol in
the bottom left corner. Among small snow
crystal graphics with the same color. On
mouse over part of the sub menu for the
Doorway pages hides behind the main
picture on the homepage.
Ror24.no
On ror24.no you find the info symbol in the
bottom right corner. The Doorway pages
contains the same symbol in the same
position and covers hidden backward links to
all Doorway pages:
Convoymail.no
On convoymail.no you find the info symbol
Updated June 23. 2007
Convoymail.no have removed the info
symbol. In the html code you may still find a
link to Prioritet.no’s domain for optimizing
clients:
"http://www.digitalsynlighet.no/opt/www.co
nvoymail.no/pri.css".
side: 30/37
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Finale.no
On Finale.no you find the info symbol at the
bottom of the homepage. Just to the right of a
series of the letter x with no meaning.
Coastalodyssey.com
On coastalodyssey.com you find the info
symbol in the top left corner, an area on the
page that most users don't notice. The
Doorway pages contains the same symbol
in the same position and covers hidden
Webdynamic.no
On webdynamic.no you find the info
symbol in the bottom left corner.
side: 31/37
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Mizzuki.no
On mizzuki.no you find the info symbol to
the right below the last paragraph. The
colour is light grey on a white background.
The menu is included on all the doorway
pages. Nearly all the "read more about" links
on the doorway pages links to the site's index
page, although the misleading anchor text
suggests that the user will get more
information about the specific product on the
landing page.
Flisekompaniet.no
On flisekompaniet.no the info symbol can be
seen at the bottom right corner on all their
pages.
Flisekompaniet.no also uses an additional
menu which becomes visible when you place
your cursor over the hand to the left of the
logo or the logo itself in the upper right corner. This menu points to pages with content made
for the users, not only the search engines.
side: 32/37
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Noroff.no
On Noroff.no you will find the info symbol
(almost invisible) just below the white
navigation bar to the right.
Holmenkollenparkhotel.no
On holmenkollenparkhotel.no the info
symbol is almost invisible at the bottom right
corner, just above the ornaments.
Mobelringen.no
On mobelringen.no you find the info symbol
in the left corner far below where the page
normally ends.
side: 33/37
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Dignusmedical.com and Dignusmedical.no
On dignusmedical.com you find the info
symbol down in the bottom right corner.
Elverumfhs.no
On elverumfhs.no you find the info symbol
in the bottom right corner to the right of
symbols for email and print. The Doorway
pages contains the same symbol in the same
position and covers hidden backward links
to all Doorway pages:
Realfinans.no
On realfinans.no you find the info symbol in
the bottom of the page. It is placed to the
right on a line containing textlinks to their
“lånetjenester” (services). If you look further
down you will also see a text telling that this
site is optimized for search engines by
Prioritet. The text hides a hidden link to
prioritet.no:
side: 34/37
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Oso.no
On oso.no you find the info symbol in the
bottom right corner.
GSM.no
On gsm.no you find the info symbol to the
left on the bottom line of the page.
Sorlandsreklame.no
On sorlandsreklame.no you find the info
symbol in the bottom right corner.
side: 35/37
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Relacom.no
On relacom.no you find the info symbol
centered to the right on the bottom line of
text. The Doorway pages contains the same
symbol in the same position and covers
hidden backward links to all Doorway pages:
Pax.no
On pax.no the info symbol is almost
invisible with a light grey colour. It is
located at the bottom of the page, right next
to the company's e-mail.
Fotballshop.no
On fotballshop.no you find the info symbol
in the bottom right corner slightly to the left
of the yellow right area.
side: 36/37
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Dovrepeisen.no
On dovrepeisen.no you find the info symbol
in the bottom right corner.
Libris.no
On libris.no you find the info symbol to the
right on the bottom line of text on every
page except for the Doorway pages
themselves.
Combitel.no
On combitel.no you find the info symbol in
the bottom right corner.
side: 37/37
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Ortodent.no
On ortodent.no you find the menu at the
bottom center of the page.
Elefun.no
On elfun.no you find the menu to the left of
the site info. Above the typical Prioritet
menu, you can see a "menu" that appears to
be a sort of site map. This "site map" is
included on all pages (in addition to the flyout menu), but is placed at the bottom, which
may be interpreted that it is made for search
engines and not the users.