March 4, 2015 Arcadian Court, Toronto

Transcription

March 4, 2015 Arcadian Court, Toronto
Presented by:
www.scrabblenightincanada.ca
March 4, 2015
Arcadian Court, Toronto
In support of Frontier College
Canada’s original literacy organization since 1899.
About the SCRABBLE® Corporate Challenge in support of Frontier College
Frontier College’s SCRABBLE® Corporate Challenge, presented by TMX Group, is Frontier College’s
preeminent fundraising event. The 11th annual event takes place in Toronto on:
Wednesday, March 4, 2015
5:00 – 9:00 p.m. Arcadian Court
It is a fun-filled evening that sees Bay Street law firms, investment firms, financial institutions and blue chip
corporations play SCRABBLE® and compete against each other for the coveted TMX Cup, while raising funds
for Frontier College, Canada’s original literacy organization.
A tournament based on a word game is the perfect event to bring awareness to low literacy rates in Canada.
Since 2005, the SCRABBLE® Corporate Challenge has raised over $2.5 million for Frontier College. These
important funds help to train volunteers to deliver vital literacy and learning support to disadvantaged
children, youth and adults in locations such as aboriginal communities, women’s shelters, inner-city schools,
farms and community housing. For more information visit www.frontiercollege.ca
From lawyers to bankers, over 350 people get on board to become the top wordsmith and help support
literacy. Teams consist of four players and four guests and cost $6,000 each. Each player plays SCRABBLE®,
competing against three competitors. There are four ways to win:
1.
The team with the highest score wins the TMX Cup and the opportunity to open the TSX Market!
2.
The team with the highest score in their business conference wins their conference title.
3.
The three individual players with the highest scores win the Three Stars Award.
4.
NEW! Battle of the Champions Round. Win the ultimate title!
At the event, players can increase their chances of winning by purchasing Helpful Assists. There are different
types of Helpful Assists available, including word lists and Canada’s top SCRABBLE® players, known as
ringers, who will come to your table, look at your letters and help you come up with a seven letter word, a
triple score or a word that will increase your score.
Guests have the opportunity to meet and mingle with other senior level executives from competing
corporations, cheer on their team, bid on fantastic silent auction items, enjoy canapés and cocktails, while
taking in the competitive atmosphere. Team entry fees, sponsorships and donations helped to raise more
than $365,000 for Frontier College’s literacy programs in 2014. This year we hope to increase participation
and increase the amount of money raised to improve literacy for children, youth and adults across the
country.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 2 of 18
About Frontier College
Frontier College was founded in 1899 on the belief that literacy is a fundamental right. For decades, our
work was carried out by university students who signed on to live, work and teach alongside workers in
isolated "frontier" settlements: rail gangs, lumber and mining camps and shipyards. Today, you’ll find us on
inner-city streets and remote reserves, in schools and libraries, public housing sites, prisons, farms and
shelters. We work with volunteers and community partners to give children, youth and adults across Canada
the skills and confidence they need to reach their potential and contribute to society.
According to the Canadian Council on Learning, 42% of adult Canadians do not possess the required level of
literacy to cope with everyday tasks in contemporary society. That means millions of Canadians are at risk of
poverty, poor health and high unemployment, all of which have been directly linked to low literacy. Frontier
College plays a key role in helping people who are struggling to build their literacy and numeracy skills. Our
programs reach over 29,000 learners annually, and are tailored to the needs of each student and each
community we serve.

Frontier College delivers literacy programs through a network of carefully
selected, screened and trained volunteer literacy tutors who are placed in
schools, community centres, reserves, prisons, shelters and libraries where
they work with children, youth, and adults in one to one and small group
settings.

We train community-based organizations in how to run Reading Circles,
Homework Clubs, and adult programming through capacity building
workshops for staff and volunteers. Through these workshops, organizations
with limited resources are able to provide professional development to their
staff, gain access to valuable information, and strengthen the literacy program
offerings in their communities.

We run literacy summer camps for children, including those living in remote Aboriginal communities. These
activities support literacy development and address the issue of summer learning loss. These programs are
focused on low-income families in communities across Canada.
Literacy and the Future: Minimum literacy requirements have evolved
with globalization and new technology. Canadians have to be more
skilled at reading, writing, counting and computing in order to compete
for jobs and participate as informed citizens. Frontier College has been a
leader in literacy for over 115 years, and our work has never been more
important that it is in today’s knowledge-based economy.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 3 of 18
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 4 of 18
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 5 of 18
Opportunities for Support
Sponsorship of the SCRABBLE® Corporate Challenge promises a fun, smart evening of competition,
celebration and relaxed glamour; as well as a lasting, visible association with an important and meaningful
cause for all Canadians. Sponsors will enjoy visibility and direct brand association with this signature event
and market to this influential audience from the marketing, legal, financial, technology, communications and
business communities. Brand visibility within the SCRABBLE® Corporate Challenge is targeted and wide
reaching. All benefits are negotiable and customizable to suit your objectives. We look forward to working
with you and your company to connect with the diverse group of individuals. We believe in developing and
sustaining strong partnerships with our supporters and aim to create a beneficial and fun result!
SUMMARY OF SPONSORHIP OPPORTUNITIES
*sponsorship includes one team of four players to compete in the Corporate Challenge.
*RECEPTION & BAR SPONSOR
$10,000
(includes one team of four players)
*CONFERENCE SPONSOR (7)
$8,000
(includes one team of four players)
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Banking & Financial Services SOLD OUT
Capital Markets SOLD OUT
Wealth Management SOLD OUT
Information & Data Services
Diversified & Accounting
Legal
Technology & Telecommunications SOLD OUT
*LEARNER ACHIEVEMENT AWARD SPONSOR
SOLD OUT
SCRABBLE® TEAM ENTRY
RED CARPET SPONSOR
THREE STARS SPONSOR
SCRABBLE® RACK SPONSOR
SWAG BAG SPONSOR
GOLDEN TILE SPONSOR (3)
MEDIA SPONSOR – PRINT/TV/RADIO/ONLINE
(unlimited)
SILENT AUCTION SPONSOR (unlimited)
$6,000
SOLD OUT
$5,000
SOLD OUT
SOLD OUT
$2,500
In-Kind
(includes one team of four players)
Frontier College
Literacy: Learning for Life.
In-Kind
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 6 of 18
RECEPTION & BAR SPONSOR
$10,000
This is a terrific sponsorship opportunity for a company who wishes to have a presence at the event. As the
“Every Word is a Winner” Reception & Bar Sponsor, you will provide an entertaining experience for over 350
business professionals at the event. There will be 2-3 feature bars at the event, serving beer, wine and our
specialty martini the “SCRABBLE-TINI”.
Sponsorship benefits include:

Opportunity to sponsor the cocktail reception and bar for 350 business professionals and senior
level executives at the event.

Category exclusivity.

Prominent branded signage at the bar and reception lounge area.

Verbal recognition by the host at the event.

Logo recognition on event signage, marketing materials and on www.scrabblenightincanada.ca
with hyperlink to your web site.

One team consisting of four players to compete in the Corporate Challenge.

Four guests from company can attend the event as spectators.

Opportunity to insert product, literature in gift bag.

Promotion through our social media vehicles – Facebook and Twitter.

Company name recognition in Frontier College’s annual report (online version).

Logo recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 7 of 18
CONFERENCE SPONSOR
$8,000
At the event, teams are placed into conferences based on their profession (i.e. Banking & Financial Services,
Legal, Technology & Telecommunications). At the end of the SCRABBLE® competition, the team with the
highest score wins the Conference Title Cup in their division and ultimately could win the TMX Cup.
Sponsorship benefits include:

Opportunity for company spokesperson to award Conference Cup to winners in front of more
than 350 business professionals and senior level executives at the event.

Company name on Conference Cup.
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Category exclusivity within chosen conference.

Verbal recognition by the host at event.

Logo recognition on event signage, marketing materials and on
www.scrabblenightincanada.ca with hyperlink to your website.

One team consisting of four players to compete in the Corporate Challenge.

Four guests from company can attend the event as spectators.

Opportunity to insert product, literature in gift bag.

Promotion through our social media vehicles – Facebook and Twitter.

Company name recognition in Frontier College’s annual report (online version).

Logo recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 8 of 18
LEARNER ACHIEVEMENT AWARD SPONSOR
SOLD OUT
All funds raised at the SCRABBLE® Corporate Challenge support the work of Frontier College – Canada’s
original literacy organization. At the event, a Frontier College student/learner will receive the Learner
Achievement Award. This Frontier College student is someone who has demonstrated real commitment to
learning, improving their literacy & numeracy skills and has a success story to share. The Learner
Achievement Award Sponsor will present the award to the recipient on stage at the event.
Sponsorship benefits include:
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Award named in honor of the sponsor (e.g. The “XYZ Company Learner Achievement Award”)
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Opportunity for company spokesperson to present the Learner Achievement Award in front of
more than 350 business professionals and senior level executives at the event.

Recognition as a devoted supporter of Frontier College and literacy.

Verbal recognition and thank you by the host at the event.

Logo recognition on event signage, marketing materials and on www.scrabblenightincanada.ca
with hyperlink to your website.

One team consisting of four players to compete in the Corporate Challenge.

Four guests from company can attend the event as spectators.

Opportunity to insert product, literature in gift bag.

Promotion through our social media vehicles – Facebook and Twitter.

Company name recognition in Frontier College’s annual report (online version).

Logo recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 9 of 18
SCRABBLE® TEAM ENTRY
$6,000
Join over 60 teams and enter a team of four to play SCRABBLE® and compete to win the TMX Cup at the
Corporate Challenge.
Sponsorship benefits include:

Four company representatives play SCRABBLE® at the event.

Recognition on event signage, marketing materials and www.scrabblenightincanada.ca with
hyperlink to your website.

Four guests from company can attend the event as spectators.

Winning team can open the Toronto Stock Exchange and proudly display the TMX Cup at their office
for one year.

Logo recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 10 of 18
RED CARPET SPONSOR
SOLD OUT
To commemorate the 11th anniversary of the SCRABBLE® Corporate Challenge, we will roll out the red carpet
to our guests upon arrival! Media will be invited to event and as the Red Carpet Sponsor, you will have
valuable exposure with your logo on the media wall as the backdrop for the guests’ grand entrances.
Sponsorship benefits include:
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Category exclusivity.
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Logo application on red carpet.
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Logo recognition on step and repeat sign at entrance.
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Verbal recognition by the host at the event.
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Logo recognition on event signage, marketing materials and on www.scrabblenightincanada.ca
with hyperlink to your web site.

4 tickets for you, your employees and/or clients/suppliers to attend the event as spectators.

Opportunity to insert product, literature in gift bag.

Promotion through our social media vehicles – Facebook and Twitter.

Company name recognition in Frontier College’s annual report (online version).

Logo recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 11 of 18
THREE STARS AWARDS SPONSOR
$5,000
This is the perfect sponsorship opportunity for a company that may not wish to enter a team, but would like
to have a significant presence at the Corporate Challenge. The top three highest scoring individual
SCRABBLE® players win the Three Stars awards in the name of the corporation who sponsors this aspect of
the event.
Sponsorship benefits include:

Opportunity for company spokesperson to award the Three Stars awards to the winners in
front of more than 350 business professionals and senior level executives.

Company name on Three Stars awards.

Category Exclusivity.

Verbal recognition by the host at the event.

Logo recognition on event signage, marketing materials and
www.scrabblenightincanada.ca with hyperlink to your
website.

4 tickets for you, your employees and/or clients/suppliers to
attend as spectators at the event.

Promotion through our social media vehicles – Facebook and
Twitter.

Company name recognition in Frontier College’s annual
report (online version).

Logo recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 12 of 18
SCRABBLE® RACK SPONSOR
SOLD OUT
At the SCRABBLE® Corporate Challenge teams are seated, four people to a table. At each table there are
place cards to identify the team and table number. As the Rack Sponsor, you have the opportunity to place
your logo on each place card, as well as your logo on each scoresheet, showcasing your company in front of
more than 350 business professionals and senior level executives at the event.
Sponsorship benefits include:

Logo recognition on event signage, marketing materials and www.scrabblenightincanada.ca
with hyperlink to your website.

Verbal recognition by the host at the event.

Logo placement on SCRABBLE® scoresheets and place cards.

Two guests from company can attend the event as spectators.

Category Exclusivity.

Company name recognition in Frontier College’s annual report (online version).
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 13 of 18
SWAG BAG SPONSOR
SOLD OUT
More than 350 business professional attend the SCRABBLE® Corporate Challenge and each will receive a
special swag bag (gift bag) at the end of the night. The Swag Bag Sponsor will have the opportunity to brand
the bag and to put product(s) in each bag.
Sponsorship benefits include:

Company name and logo on the 350 gift/tote bags.

Category exclusivity.

Verbal recognition by the host at the event.

Opportunity to insert product, literature in gift bag.


Logo recognition on event signage, marketing materials and on www.scrabblenightincanada.ca
with hyperlink to your web site.
Promotion through our social media vehicles – Facebook and Twitter.

One guest from company can attend the event as a spectator.

Logo recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 14 of 18
GOLDEN TILE SPONSOR (4)
$2,500
Prior to and at the SCRABBLE® Corporate Challenge, teams have the opportunity to purchase SCRABBLE®
Word Lists: “Q”, “Z” and “X” and “Two Letter” to help them gain an advantage to spelling a triple-score word.
As the Golden Letter Sponsor, you have the opportunity to place your logo on one of these lists, showcasing
your company in front of more than 350 business professionals and senior level executives at the event.
Sponsorship benefits include:

Logo recognition on event signage, marketing materials and www.scrabblenightincanada.ca
with hyperlink to your website.

Verbal recognition by the host at the event.

Logo placement on SCRABBLE® Word List.

Two guests from company can attend the event as spectators.

Company name recognition in Frontier College’s annual report (online version).
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 15 of 18
MEDIA SPONSOR
In-Kind
We are looking for a partnership with a media outlet(s) to support promotion and coverage of this preeminent fundraiser. Open to negotiation, we are interested in online, broadcast and print advertisement
space, contests, on-site interviews and other potential opportunities. As media sponsor, you will enjoy
visibility and direct brand association with this signature event and market to this influential audience from
the Canadian business community. All benefits are negotiable and customizable to suit sponsor objectives.
Sponsorship benefits include:
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Opportunity to display 2 company signs at event.
Verbal recognition by the host at the event.
Logo recognition on event signage, marketing materials and on www.scrabblenightincanada.ca
with hyperlink to your web site.
Opportunity to insert product, literature in gift bag.
Promotion through our social media vehicles – Facebook and Twitter.

Logo recognition on sponsorship scroll at the event.
Sponsor to provide:
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Promote the SCRABBLE® Corporate Challenge via the media outlet’s social media vehicles to its’
followers and audiences leading up to the event.
Offer complimentary advertisement space – radio, print, online or broadcast. (Suggestions
include general newsletter, traditional media, blogs, etc.)
List the SCRABBLE® Corporate Challenge with hyperlink to web site on media outlet’s
community event calendar.
Promote and run a contest for one team entry to attend and compete at the 10th annual
SCRABBLE® Corporate Challenge.
Gift packages for silent auction offering (suggestions include one year subscription, tote bag, tshirts, usb drives, etc.)
Feature photos from the events in your Life or Events section following the event.
Offer a free trial issue or subscription to the SCRABBLE® Corporate Challenge guests the night of
the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 16 of 18
SILENT AUCTION SPONSOR
In-Kind
One of the highlights at the SCRABBLE® Corporate Challenge is the wide selection of silent auction prizes. We
are looking for fun and exciting items that appeal to a broad audience for our silent auction. Suggestions
include: trips, electronics, high-end golf gear, signed memorabilia, gift certificates, etc. Items can be
bundled, creating incredible value to our participants. Rewarding packages to include executives to auction
off their time (lunch meeting, golf day, etc). The possibilities are endless!
Sponsorship benefits include:

Opportunity to place product on display to more than 350 business professionals from the
Canadian business community.

Logo recognition on event signage, marketing materials and www.scrabblenightincanada.ca
with hyperlink to your website.


Promotion through our social media vehicles – Facebook and Twitter.
Name recognition on sponsorship scroll at the event.
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 17 of 18
Overall Benefits of Support

Opportunity to align your brand with Frontier College, Canada’s literacy leader.

Association with a well-known and well-attended event that has become a must-attend event
and a highlight of the Canadian business scene.

Will help to break the cycle of intergenerational low literacy by helping to raise funds to support
Frontier College literacy programs across Canada.

Will promote a unique event that raises funds to help address low literacy, a root cause of
Canada’s low productivity rates.

Opportunity to communicate to your employees and customers that you support Frontier
College and literacy.

Recognition as a philanthropic leader in Canada.

This event provides substantial marketing opportunities both in the lead up to the event, the
night of the event and after the event.

This event provides you with the opportunity to demonstrate to your employees, clients and
customers that you support literacy, one of the key indicators of enhanced economic health for
a nation.

Sponsorship of the SCRABBLE® Corporate Challenge can help you build your brand(s) amongst a
desirable audience while fostering Frontier College’s critical community literacy programs in a
truly tangible way.
We truly appreciate your consideration of our request. It is our hope we can partner to make the
SCRABBLE® Corporate Challenge a success and support literacy across Canada.
For more information about the SCRABBLE® Corporate Challenge, Frontier College
and the related sponsorship opportunities, please contact:
Meredith Roberts
Manager, Special Events
Frontier College
[email protected]
416-923-3591 ext. 324
Frontier College
Literacy: Learning for Life.
www.frontiercollege.ca
www.scrabblenightincanada.ca
Charitable Registration Number: 10740 8445 RR0001
Page 18 of 18

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