TVv2 SMI There`s a New SQARE in Town, (And a DATAVue

2014
APRIL
VOLUME 17
ISSUE 4
There’s a New SQARE in Town,
(And a DATAVue Update, too!)
SQAD MARKET
I N D I C AT O R S
In April, SQAD is releasing a new Spot TV product – Spot TV CPP v2.
TVv2 SMI
April 2014
#
#
#
#
#
DP Mkts Mkts Mkts Mkts Mkts SMI
++
+
0
-
--
10
20
137
34
9
1.00
DAY 9
28
156
11
6
1.01
EF
5
28
159
11
7
0.99
EN
6
40
147
13
4
1.01
PA
6
39
138
21
6
1.00
PR
3
18
166
16
7
0.98
LN
12
29
143
17
9
1.02
LF
15
28
140
15
12
1.02
EM
SMI =(#DOUBLEPLUSES +#SINGLEPLUSES + #SAME + #SINGLEMINUSES +1) /
(#DOUBLEMINUSES + #SINGLEMINUSES + #SAME +#SINGLEPLUSES +1)
An SMI greater than 1.00 indicates a tightening of the daypart in general,
while an SMI less than 1.00 indicates a softening of the daypart in general.
This SMI represents the ratio of the 3 numbers reported for each daypart.
KEY: ++>=5%(higher), +>=2.5% but<5%(higher),
0 <2.5% change in either direction, - >=2.5% but <5%
(lower), -- >=5%(lower)
This new product incorporates a major
enhancement to the SQARE methodology which
changes the way SQAD handles individual cells
where only 1 or 2 contributors are providing costs
for these cells. This change in no way affects cells
with input from 3 or more contributors. Clients
will receive detailed information about this new
product via email. While the current Spot TV
product will continue to be produced through
June, this new product – Spot TV v2 - is now the
official data provided under our Subscription and
License agreement. (The original Spot TV product
is the official data for issues prior to 2014.)
In addition to the release of TVv2, DATAVue
has been updated, and DATAVue 3.0.0.5 has
the following changes:
● The SQARE methodology documents for
all of SQAD’s products are now available
from the Help menu. To access the Help
menu, you must first choose a product and
select at least one item each for columns
and rows. Then when you click on Help
from the menu bar the methodology
document for the product you selected will
●
●
be listed along with the DATAVue Quick
Start Guide, full User Guide, and Guidelines
for Use for that product.
For Radio clients, the former Arbitron
pop-up box now says “Nielsen Audio.”
Our new product – Spot TV CPP v2 has been added to our product tree.
This product will be released to our Spot
TV subscribers in April and will only be
accessible from DATAVue 3.0.0.5.
Please be sure to install the new version of
DATAVue, (version 3.0.0.5) when you receive
notification.
Please contact your SQAD rep to review the
Simulated Buy Technique, SQARE methodology
or for more information about SQAD Spot TV
CPP v2:
● Robin Blum, East Coast, 914-703-6803,
[email protected]
● Samantha Marlowe, West Coast,
818-500-8128, [email protected]
If you have any questions, please contact your account
representative or SQAD Support, 914.703.6052,
[email protected]. ●
Hispanic Spot TV
SMI
March 2014
A NEW SQAD VP ANNOUNCED
#
#
#
#
#
DP Mkts Mkts Mkts Mkts Mkts SMI
++
+
0
-
--
EM
6
0
7
2
4
1.143
DAY
9
2
2
0
6
1.273
EF
7
2
4
0
6
1.077
EN
1
1
10
1
6
0.737
PR
2
5
6
3
3
0.944
LN
1
0
14
1
3
0.895
INSIDE:
Dan Klar has been named Vice President of Product Management at SQAD.
Over the past 14 years, Dan has held several positions at SQAD across the
company working with all of our products, our infrastructure, our clients, and
our vendors. Over the past year, while overseeing our strategic initiatives,
he ushered in a collaborative and highly effective approach to our product
development process. In his new position, Dan will work closely with
SQAD’s individual product management teams to ensure each SQAD
product is of the highest quality and successfully meets our clients’ needs.
Congratulations, Dan!
■
There’s a New SQARE in Town
■
SQAD in the News: CMO Today
■
New VP Appointed
■
SQAD in the News: Media Daily News
■
SQAD in the News: REELSEO
■
SQAD in the News: Medialife
Do You Know SQAD? . . . . . . . . . . 4
TV MarketTrend Report . . . . . . 5 - 8
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD in the News: In-stream Online Video Ad
CPM Higher than Cable Prime Time?
March 27, 2014 – by Christophor Rick
In stream Online Video Ad CPM Higher than Cable Prime Time?
Here's a bit of news coming out of a company I have never heard
of called SQAD (apparently pronounced squad, considering that
cable advertising has been outside my wheelhouse I am not
surprised, but they are on my radar now. The crux of their report
is that in-stream video ads online are more expensive than cable
television prime time ads. By how much? Quite a bit they say.
SQAD has been around for some time, according to their website,
and specialize in "media cost forecasting."
SQAD receives actual buys from agencies and media buying
companies for spot TV and radio as well as Hispanic Spot TV buys.
Data for these media are filtered through SQARE to eliminate
special programming that inappropriately alters the current and
future CPPs (i.e., Thanksgiving Day Parade, Super Bowl, etc.). The
proprietary SQARE model processes data that is based on actual
buys for the current quarter. Using this information plus historical
data from 16 rolling quarters, SQARE builds estimates for the
future. Using the current quarter’s actual estimates, projections for
subsequent quarters are directionally based on movement seen in
the current quarter. With nearly $13 billion* of spot media buys for
TV, Radio and Hispanic Spot TV, SQAD creates forecasting
algorithms, which allow users to budget and plan up to four
quarters into the future.
Alright, so they have track media buy costs for 16 rolling quarters,
or four years, and are looking at the trends. Using their databases,
they came up with a 2013 average CPM for online, in-stream
video ads of $23.03. That seems on the high side in my opinion
and they say it is 38% higher than the average 18-49 CPM for
prime time cable TV. Meanwhile, network TV was almost double
that of online in-stream video ads at $44.11.
The high network TV CPM seems right to me and that might be
why it seemed that the online in-stream was too high at first
glance. So here's how it all breaks down.
The table shows data for 2012 and 2013 for all but in-stream video
ads so we don't know how that one changed year-to-year (they only
started tracking in January 2013, no wonder I have not heard of
them). Cable TV prime time rose slightly and display ad CPMs are on
the decline. We can probably imagine that in-stream online video ad
CPMS rose just like network TV prime time CPM rates did.
"In many cases, online premium video inventory is still somewhat
limited, so it's not that surprising that rates are high right now,"
said Neil Klar, CEO of SQAD. "Broadcast TV networks command
premium CPMs because of their reach and programming, and they
have leveraged those commodities to obtain upper tier in-stream
video CPMs."
The highest rated TV show for the week of March 23rd was The
Voice which pulled 5.1M viewers. NCIS pulled 17M when taking
into account live and SD (same day, time shifted). That's a reach of
4-13% in the 18-49 demographic. SQAD states that network TV
websites (NBCU, CBS, ABC) had a combined average CPM of $30
which then results in a higher overall in-stream CPM. Weird, where
is FOX? What about the CW? More importantly...
How much is Hulu's CPM then? $23-30 perhaps? Remember my
hypothetical piece back in December on that exact thing where I
said, "Hulu is, hypothetically, averaging around $27.50 CPM for
ad placements against its content." For you naysayers, I also said,
"If there's a 10% margin of error, Hulu's ad CPM could be as low
as $24.75." ●
Boom.Mathematiced.
http://www.reelseo.com/in-stream-online-video-ad-cpm/#disqus_thread
SQAD in the News: Online Video Ads are
Half the Price of Primetime Network TV
March 24, 2014 - By Jack Marshall
Buying ad time on Web video is more expensive than on cable
channels. But the major broadcast networks remain by far the
costliest real estate for video advertisers, according to new data
from advertising cost analysis firm SQAD.
A study conducted by the company found the average cost of
reaching a thousand online video viewers was $23.03 in 2013,
47 percent cheaper than the $44.11 it cost to reach a thousand
18 to 49-year-olds during primetime network TV.
Page 2
Ad space on cable TV is considerably cheaper than online video,
however, with an average price of $15.63 to reach a thousand
viewers, the company’s research suggests.
SQAD CEO Neil Klar said online video ad prices remain relatively
high because inventory is still scarce. Broadcast TV networks
continue to command premium prices, he added, thanks to highquality programming and extensive reach. ●
http://online.wsj.com/public/page/cmo-today.html
NEIL D. KLAR, PUBLISHER – CHRISTINE L. MUELLER, EDITOR
April 2014
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD in the News: CPMs Highest Among TV
Broadcast Nets, Online Video Limited
March 28, 2014, by Wayne Friedman
TV broadcast networks cost per thousand viewer prices are still
tops among all media in 2013 -- with digital in-stream video CPMs
higher than cable TV.
For 2013, TV broadcast CPMs averaged $44.11 for adults 18-49,
the most popular viewing category, with in-stream video (for all
demographic groups) at $23.03 and cable TV at $15.63 for 18-49
viewers. This is according to Tarrytown, NY-based SQAD, the
independent researcher in the U.S. for TV, radio and digital costs
and analysis.
Both TV broadcast and cable TV network CPMs rose 5% year to year.
ago. SQAD didn’t offer any 2012 comparisons for in-stream video.
Looking at just the major TV providers that deliver digital video -NBC, CBS, and ABC -- their premium programming average $30
CPMs in 2013 versus the overall $23.03 average for digital video.
“In many cases, online premium video inventory is still somewhat
limited, so it's not that surprising that rates are high right now,"
stated Neil Klar, chief executive officer of SQAD.
"Broadcast TV networks command premium CPMs because of
their reach and programming, and they have leveraged those
commodities to obtain upper-tier in-stream video CPMs," he
added.
Digital display CPMs continue to struggle, as other research has
also shown -- down 1% year to year to $10.88 form $10.98. ●
http://www.mediapost.com/publications/article/222378/cpms-highest-among-tv-broadcast-nets-online-video.html
SQAD in the News: Report: Cable buys more
efficient than online
When it comes to reaching people age 18-49, cable TV is a more
efficient buy than streaming video ads.
That’s according to the cost forecast firm SQAD, which found the average
CPM for in-stream video ads was $23.03 in 2013, or 38 percent higher
than the average 18-49 CPM for primetime cable ($15.63).
Primetime network TV remained the priciest medium measured by
SQAD, with 18-49 CPMs averaging $44.11 last year. On the other
end of the spectrum, online display ads were the cheapest medium
measured with CPMs at $10.88, down from $10.98 in 2012.
SQAD says streaming ads have higher CPMs than cable because
online premium video inventory is still relatively limited, leading to
higher rates.
Interestingly, TV network web sites are driving up the CPMs of instream ads. The SQAD data shows the combined in-stream video
CPMs for the NBC, CBS and ABC web sites was around $30.00, or
nearly $7 more than the overall in-stream average. ●
March 28, 2014 - http://www.medialifemagazine.com/report-cable-buys-efficient-online/
ANA Media Leadership Conference: A Brief Summary
After attending the Media Leadership Conference on 3/30-4/1, SQAD’s Larry Fried and Samantha Marlowe noted that the
key discussions that interested and concerned marketers were Transparency, Programmatic Buying, and Ad Exchanges.
The discussion of transparency centered on two key areas: Currency and Cost. Much of the discussion dealt with the
development of a common currency that marketers could equate across all media. The Media Rating Council’s online
viewable GRP announcement was seen as a first step in accurately determining the value of a delivered impression.
Virtually every speaker discussed the value inherent in programmatic buying and its future in all media. Statistics were cited
predicting that more than half of display and a large percentage of in-stream video would be done programmatically in the
next two years and would keep growing as it was the most effective way to correlate the massive amount of targeting data
with a “real time” marketplace.
On the subject of Ad Exchanges, speakers from Google and Agency Trading Desks extolled the virtue and power of their
platforms, while marketers seem to feel that the need to react to competitors in a real time marketplace meant the control
of data should reside in their hands. Predictions at the conference saw as much as 50% of dollars being placed directly
through Marketer-controlled exchanges or marketer-controlled third party trading desks.
April 2014
Page 3
DO YOU KNOW
?
It’s a WRAP!
Highlighting on Grids
To help with the information overload
of looking at data, WRAP allows for
customized highlighting of programs. The
common Single Day Grid comes alive with
a simple right-click on a title to add color
shading. With multiple colors, programs can
be conveniently highlighted by program type like red for
network news. Even better, previously highlighted programs
are recalled when a new report is created and can be exported
to a spreadsheet in color.
(Note: Simulated data shown due to copyrighted information.)
For more information on agency, station or syndicator solutions, contact
your SQAD Rep.
Congratulations, Robin Blum
Congratulations to Robin Blum on receiving the 2014 Westchester Jewish Council Julian Y. Bernstein
Distinguished Service Award. Robin will be honored the evening of May 14th.
Robin has been involved with the Bronx Jewish Community Council since 2006, when, as the Social
Action Chair of Community Synagogue of Rye, she created the Mitzvah Opportunity for All project.
Robin reached out to the Bronx Jewish Community Council to partner with her to put the project into
action. The project occurs on every Christmas day when Robin puts together a team of volunteers from
Community Synagogue of Rye and beyond. The teams cook the kosher dinners in their homes and then
gather to assemble and package the meals. The volunteers deliver meals and goodwill to the isolated
elderly on what is often the loneliest of days. “It is incredibly satisfying to give back,” Robin said. “My sister had polio and my
husband has Multiple Sclerosis. Without a global village, I don’t know personally where I would be.”
All of her friends are invited to the celebration on 5/14. Please contact Robin at [email protected]. Congratulations!
SQAD Welcomes Hari Adarapu
Hari joined SQAD in mid-March as
Senior Software Engineer working on
the WRAP suite. He’s worked GE
HealthCare, Walmart/SAM's Club,
John Deere and and HCL Technologies.
Hari lives in Montvale, NJ with his wife
and daughter, Sahasra.When he’s not
at home, he enjoys playing volleyball
and exploring new places. Welcome to a new work place, Hari –
welcome to SQAD!
Page 4
SQAD is on Twitter!
Follow us for the latest ad
business information.
@SQAD_LLC
April 2014
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - April 2014 TVv2 Issue Compared to March 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
165
151
58
47
179
209
130
146
9
112
40
127
27
156
93
141
193
168
160
159
44
158
110
7
182
52
98
188
197
90
84
95
65
25
183
87
196
3
132
35
169
19
89
77
138
126
32
133
129
5
100
64
17
72
++
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
-0
0
0
0
+
0
0
0
++
0
+
-0
0
0
+
0
0
0
+
0
0
0
0
0
0
0
0
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0
0
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++
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++
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0
0
ABILENE-SWEETWATER
ALBANY, GA
ALBANY-SCHENECTADY-TR
ALBUQUERQUE-SANTA FE
ALEXANDRIA, LA
ALPENA
AMARILLO
ANCHORAGE
ATLANTA
AUGUSTA
AUSTIN
BAKERSFIELD
BALTIMORE
BANGOR
BATON ROUGE
BEAUMONT-PORT ARTHUR
BEND, OR
BILLINGS
BILOXI-GULFPORT
BINGHAMTON
BIRMINGHAM (ANN AND T
BLUEFIELD-BECKLEY-OAK
BOISE
BOSTON (MANCHESTER)
BOWLING GREEN
BUFFALO
BURLINGTON-PLATTSBURG
BUTTE-BOZEMAN
CASPER-RIVERTON
CEDAR RAPIDS-WTRLO-IW
CHAMPAIGN&SPRNGFLD-DE
CHARLESTON, SC
CHARLESTON-HUNTINGTON
CHARLOTTE
CHARLOTTESVILLE
CHATTANOOGA
CHEYENNE-SCOTTSBLUF
CHICAGO
CHICO-REDDING
CINCINNATI
CLARKSBURG-WESTON
CLEVELAND-AKRON (CANT
COLORADO SPRINGS-PUEB
COLUMBIA, SC
COLUMBIA-JEFFERSON CI
COLUMBUS, GA
COLUMBUS, OH
COLUMBUS-TUPELO-WEST
CORPUS CHRISTI
DALLAS-FT. WORTH
DAVENPORT-R.ISLAND-MO
DAYTON
DENVER
DES MOINES-AMES
Page 5
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - April 2014 TVv2 Issue Compared to March 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
11
172
139
91
174
149
121
195
104
202
116
68
102
55
62
101
109
163
210
185
39
191
70
46
99
37
190
86
43
178
30
167
205
69
10
79
162
26
94
177
48
103
181
152
207
31
61
128
189
122
175
115
184
42
0
0
0
0
0
0
0
0
0
0
+
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0
+
0
0
0
0
0
0
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0
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Page 6
DETROIT
DOTHAN
DULUTH-SUPERIOR
EL PASO
ELMIRA
ERIE
EUGENE
EUREKA
EVANSVILLE
FAIRBANKS
FARGO-VALLEY CITY
FLINT-SAGINAW-BAY CIT
FLORENCE-MYRTLE BEACH
FRESNO-VISALIA
FT. MYERS-NAPLES
FT. SMITH-FAY-SPRNGDL
FT. WAYNE
GAINESVILLE
GLENDIVE
GRAND JUNCTION-MONTRO
GRAND RAPIDS-KALMZOOGREAT FALLS
GREEN BAY-APPLETON
GREENSBORO-H.POINT-W.
GREENVILLE-N.BERN-WAS
GREENVLL-SPART-ASHEVL
GREENWOOD-GREENVILLE
HARLINGEN-WSLCO-BRNSV
HARRISBURG-LNCSTR-LEB
HARRISONBURG
HARTFORD & NEW HAVEN
HATTIESBURG-LAUREL
HELENA
HONOLULU
HOUSTON
HUNTSVILLE-DECATUR (F
IDAHO FALLS-POCATELLO
INDIANAPOLIS
JACKSON, MS
JACKSON, TN
JACKSONVILLE
JOHNSTOWN-ALTOONA
JONESBORO
JOPLIN-PITTSBURG
JUNEAU
KANSAS CITY
KNOXVILLE
LA CROSSE-EAU CLAIRE
LAFAYETTE, IN
LAFAYETTE, LA
LAKE CHARLES
LANSING
LAREDO
LAS VEGAS
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - April 2014 TVv2 Issue Compared to March 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
63
187
105
56
2
49
143
118
83
199
180
140
50
186
16
34
15
145
164
59
137
125
120
29
51
1
45
208
150
41
74
18
201
81
148
154
194
117
4
12
23
22
80
206
53
170
24
173
107
57
66
78
153
136
0
++
0
0
0
0
0
0
0
++
0
0
0
0
+
0
+
0
0
+
0
0
0
0
0
0
0
0
0
0
0
+
0
0
++
+
0
++
0
0
-+
0
0
0
+
0
0
0
0
0
0
0
++
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
+
+
-0
+
0
0
0
0
++
0
0
0
++
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
++
0
0
0
0
0
+
0
+
0
0
0
+
0
0
0
+
0
0
0
0
0
0
-+
-0
0
0
+
0
0
+
0
0
0
+
0
0
0
+
0
0
0
0
0
0
+
0
0
0
0
0
+
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
+
0
0
+
0
0
0
0
0
0
0
++
0
0
+
0
0
0
+
+
0
0
+
0
0
0
0
0
0
+
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
+
0
0
0
+
0
0
-+
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
-0
0
0
0
0
0
+
0
0
+
0
0
0
0
+
0
0
0
+
0
0
0
0
0
+
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
-0
0
0
0
0
0
++
0
0
0
++
0
0
+
0
0
0
+
0
0
0
0
0
0
0
++
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
++
0
0
0
++
0
0
++
--0
0
+
+
0
+
0
0
0
0
0
0
0
0
0
LEXINGTON
LIMA
LINCOLN & HASTINGS-KR
LITTLE ROCK-PINE BLUF
LOS ANGELES
LOUISVILLE
LUBBOCK
MACON
MADISON
MANKATO
MARQUETTE
MEDFORD-KLAMATH FALLS
MEMPHIS
MERIDIAN
MIAMI-FT. LAUDERDALE
MILWAUKEE
MINNEAPOLIS-ST. PAUL
MINOT-BISMARCK-DICKIN
MISSOULA
MOBILE-PENSACOLA (FT
MONROE-EL DORADO
MONTEREY-SALINAS
MONTGOMERY (SELMA)
NASHVILLE
NEW ORLEANS
NEW YORK
NORFOLK-PORTSMTH-NEWP
NORTH PLATTE
ODESSA-MIDLAND
OKLAHOMA CITY
OMAHA
ORLANDO-DAYTONA BCH-M
OTTUMWA-KIRKSVILLE
PADUCAH-C.GIRD-HARBGPALM SPRINGS
PANAMA CITY
PARKERSBURG
PEORIA-BLOOMINGTON
PHILADELPHIA
PHOENIX
PITTSBURGH
PORTLAND, OR
PORTLAND-AUBURN
PRESQUE ISLE
PROVIDENCE-NEW BEDFOR
QUINCY-HANNIBAL-KEOKU
RALEIGH-DURHAM (FAYET
RAPID CITY
RENO
RICHMOND-PETERSBURG
ROANOKE-LYNCHBURG
ROCHESTER, NY
ROCHESTR-MASON CITY-A
ROCKFORD
Page 7
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - April 2014 TVv2 Issue Compared to March 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
20
142
33
198
36
28
6
123
92
13
161
82
147
111
96
73
75
114
200
21
85
106
14
155
76
134
119
97
71
60
192
108
171
203
88
8
176
135
38
157
144
67
54
131
124
113
166
204
0
-0
0
+
0
0
0
-0
0
0
+
0
0
++
0
0
0
-++
0
0
0
0
+
0
0
0
0
0
0
+
0
0
0
0
0
0
++
--
0
-0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
++
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
++
+
+
0
++
--
0
-0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
+
0
0
0
0
0
+
+
0
0
0
+
0
++
0
0
0
0
0
0
0
0
0
+
+
0
0
++
--
0
-0
++
0
0
0
0
0
0
0
0
0
+
0
+
+
+
0
0
+
0
0
+
0
0
0
+
0
++
0
0
0
0
0
0
+
++
0
++
+
0
0
+
0
0
-0
+
0
0
0
0
0
0
0
0
0
+
0
0
0
0
+
+
+
0
0
+
-0
0
0
+
0
+
0
+
0
++
0
0
0
+
0
+
+
0
+
+
-
0
-0
+
0
+
0
0
0
0
0
0
0
0
+
0
+
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
--
0
-0
0
0
0
0
+
+
0
0
0
-0
0
0
0
0
+
0
0
++
0
0
0
0
0
0
0
0
0
++
0
0
0
0
0
0
+
0
0
++
0
0
+
0
0
-++
0
0
0
0
0
0
+
-0
++
0
+
0
++
+
0
++
0
0
++
+
0
0
+
+
0
+
0
0
0
0
0
+
0
0
0
0
+
0
0
+
--
Page 8
SACRAMNTO-STKTON-MODE
SALISBURY
SALT LAKE CITY
SAN ANGELO
SAN ANTONIO
SAN DIEGO
SAN FRANCISCO-OAK-SAN
SANTABARBRA-SANMAR-SA
SAVANNAH
SEATTLE-TACOMA
SHERMAN-ADA
SHREVEPORT
SIOUX CITY
SIOUX FALLS(MITCHELL)
SOUTH BEND-ELKHART
SPOKANE
SPRINGFIELD, MO
SPRINGFIELD-HOLYOKE
ST. JOSEPH
ST. LOUIS
SYRACUSE
TALLAHASSEE-THOMASVIL
TAMPA-ST. PETE (SARAS
TERRE HAUTE
TOLEDO
TOPEKA
TRAVERSE CITY-CADILLA
TRI-CITIES, TN-VA
TUCSON (SIERRA VISTA)
TULSA
TWIN FALLS
TYLER-LONGVIEW(LFKN&N
UTICA
VICTORIA
WACO-TEMPLE-BRYAN
WASHINGTON, DC (HAGRS
WATERTOWN
WAUSAU-RHINELANDER
WEST PALM BEACH-FT. P
WHEELING-STEUBENVILLE
WICHITA FALLS & LAWTO
WICHITA-HUTCHINSON PL
WILKES BARRE-SCRANTON
WILMINGTON
YAKIMA-PASCO-RCHLND-K
YOUNGSTOWN
YUMA-EL CENTRO
ZANESVILLE