2014 - SQAD

2014
JUNE
VOLUME 17
ISSUE 6
What’s New at SQAD...
SQAD MARKET
I N D I C AT O R S
People, product, and places.
New SQAD Chicago Sales Team
DATA FOR TVv2 SMI
June 2014
#
#
#
#
#
DP Mkts Mkts Mkts Mkts Mkts SMI
++
+
0
-
--
3
15
186
5
1
1.01
DAY 4
17
184
5
0
1.02
EF
2
22
178
8
0
1.01
EN
2
18
189
1
0
1.01
PA
4
24
178
4
0
1.02
PR
1
10
195
3
1
1.00
LN
4
25
174
7
0
1.02
LF
6
24
167
9
4
1.01
EM
SMI =(#DOUBLEPLUSES +#SINGLEPLUSES + #SAME + #SINGLEMINUSES +1) /
(#DOUBLEMINUSES + #SINGLEMINUSES + #SAME +#SINGLEPLUSES +1)
An SMI greater than 1.00 indicates a tightening of the daypart in general,
while an SMI less than 1.00 indicates a softening of the daypart in general.
This SMI represents the ratio of the 3 numbers reported for each daypart.
KEY: ++>=5%(higher), +>=2.5% but<5%(higher),
0 <2.5% change in either direction, - >=2.5% but <5%
(lower), -- >=5%(lower)
DATA FOR HISPANIC
SPOT TV SMI
++
+
0
-
--
EM
7
2
1
5
4
1.231
DAY
7
0
4
3
5
1.154
EF
8
0
3
0
8
1.000
EN
1
4
5
3
6
0.737
PR
5
3
1
3
7
0.867
LN
6
2
7
0
4
1.143
INSIDE:
■
■
Day 1: Agency Relationship Management
- Terri Burns, Aflac Marketing
Procurement Manager
● Terri suggested that the scorecard
process (the advertiser marketing team
scores the agency performance) was
counterproductive to building highperformance, collaborative
relationships.
● However – Terri was bullish on
measurement of collaboration
between agencies, suggesting that
this is the next evolution in agency
relationship management.
●
Day 2: State of the Union – Bob Liodice,
president/CEO of ANA
● Per Advertising Age(5/5/14, Jack
Neff), “Media measurement needs ‘a
governing authority’ to address
shortcomings that have dogged the
industry for decades, and getting one
has become a top priority of the
Association of National Advertisers...”
● "We do not have a very good handle
on the performance of our media
measurements," Mr. Liodice said, in
an unusually pointed address opening
the session. “But even in the best case
it could take a year or two to establish
a governing authority and how much
power it would have.”
“Professors” Larry Fried
and Tom Adams at the
IAB – “What You See is
What You Get: How TV
CPMs Affect Digital
Advertising”
On Thursday, June 5th,
Larry Fried (NetCosts) and Tom Adams
(WebCosts) joined forces to answer the
question: “What are those average CPMs and
how do they affect the digital market
landscape?”Larry and Tom showed how these
two mediums relate, the leading trends, and
what it means to digital salespeople.
This event was exclusively for certified Digital
Media Salespeople and qualified for 1.5
continuing education credits towards IAB
Recertification.
FQV (Final Quarterly Vue) Update
The FQV report is now available with the new
SQARE methodology (v2). See page 2 for
complete details.
Recap: SQAD at May’s
ANA Financial Management
Conference
May 2014
#
#
#
#
#
DP Mkts Mkts Mkts Mkts Mkts SMI
●
SQAD now has a sales team located in
Chicago – please welcome David Perlmutter as
Director, Central Markets Region. He’ll soon be
joined by a central region marketing manager.
Read more about David on page 4.
SQAD was a sponsor of
the ANA Financial Management Conference,
May 4-7, held in Naples FL. We had a booth
and sponsored the conference Wi-Fi. Neil Klar,
Larry Fried, Samantha Marlowe, and Robin
Blum thank all of you who stopped by.
Here are some of the highlights from this year’s
conference – with a record attendance of more
than 635 financial executives:
Recap of the ANA Financial
Management Conference
SQAD FQV: Now available with v2
Methodology
According to Advertising Age, “What Mr.
Liodice termed ‘the Measurement Mandate’
will be on the agenda of an upcoming joint
meeting of the ANA, American Association of
Advertising Agencies, Interactive Advertising
Bureau, Media Rating Council and Advertising
Research Foundation.”
“The effort is an outgrowth of the Making
Measurement Make Sense (3MS) initiative in
the past three years, which involved those same
groups and recently led to adoption of a
standard for measuring whether online banner
Continued on page 2
■
SQAD in the News: TVWATCH
Do You Know SQAD? . . . . . . . . . . 4
TV MarketTrend Report . . . . . . 5 - 8
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
FQV: Now Available with the New SQARE Methodology (v2)
In April, 2014, SQAD released a new Spot TV product - SQAD
Spot TV CPP v2.
This new product incorporates a major enhancement to the
SQARE methodology and changes the way SQAD handles
individual cells where only 1 or 2 contributors are providing costs
for these cells. This change in no way affects cells with input from
3 or more contributors. We have now implemented the same v2
methodology to generate the Final Quarterly Vue data which will
be available from the DATAVue product tree as:
Spot TV CPP FQV v2
The current 1st Quarter 2014 issue of FQV which was released on
5/14/14, as well as the 2nd Quarter issue which will be generated
in August 2014, will be available in both versions. However, the
FQV v2 version is the one that should be used along with the TV
CPP v2 data for 2014.
The SQAD Spot TV Final Quarterly Vue database was developed
to respond to the rapidly changing media marketplace. FQV v2
provides subscribers with an expanded view of the prior quarter.
[FQV runs through DATAVue and is only available as part of a full
SQAD Spot TV subscription.]
SQAD encourages the use of the FQV v2 data as a “look back” to
provide a more complete view of a quarter after it has ended. FQV
v2can most effectively be used for comparison purposes when
posting buys for the completed quarter. On the other hand,
regular monthly SQAD data is best used for budgeting and
planning ●
For more information, please contact your SQAD sales rep.
ANA Financial Management Conference
Continued from page 1
ads are viewed (at least 50% of pixels for at least one second). A
similar standard for video advertising set to emerge in June.”
4. The Future is Less about Ownership and More about Access –
consumer data expires quickly – get recent info!
Day 3: Technology Keynote
5. Marketing as We Know It Has Changed, But We Refuse to
Acknowledge It - Rishad believes “that we have moved to an
Age of Self-Marketing. He points out that when we buy a car,
have an illness or take a trip, we search out answers ourselves
and rely on Orbitz, for example, not travel agents. As a result, he
suggests that a CMO’s role should shift to Chief Facilitation
Officer to insure that products and services are more available
to facilitate self-marketing.”
After his keynote, Rishad Tobaccowala, Chair Digitas LBi and Razorfish
was interviewed by Deborah Malone of the Internationalist [http://theinternationalist.com/trendsetters/Trendsetter_5-12-2014_more.html].
Malone writes of the six sweeping trends that will continue to transform
our ideas about the future of marketing:
1. Analog and Digital are Merging - Tobaccowala “believes that a
digital world comprised of ‘zeros’ and ‘ones’ or ‘yeses’ and ‘noes’
is increasingly merging with the feelings of people—rarely as
straightforward as ‘yes’ or ‘no,’ but more along the lines of
‘maybe’ or ‘it depends.’ He cites how one of the most popular
uses of mobile technology is sharing pictures of food, people and
places—an example of the merging of analog and digital.”
6. We are in a Massive Growth Industry - “All of us, as customers
and consumers, are more empowered than ever before, so
companies must embrace marketing.” He adds that technology
now provides better ways of targeting and measuring
advertising, while also enabling new ways of telling stories or
allowing people to tell stories.
2. The Future is Increasingly about Video - “The future of video is
across screens, and all of it will be internet protocol.”
Day 4: Advertising transparency crisis
3. Less about Advertising and More about Utilities and Services –
“Rishad is keenly aware that more people are spending less time
watching ads. Sixty-six percent of most content today is not
commercially underwritten. Key apps and services that make life
easier are now critical to new notions of marketing,” such as a
prescription-filling app featuring discounts.
A panel of domestic and international advertisers discussed that
we’ve only “scratched the surface of media value and transparency,
leading to the next topic:“how do we get to measuring advertising
and marketing value” and“is there a more sustainable and robust
way of identifying, managing and rewarding talent at all parts of
the marketing and advertising value chain?” ●
Unless other sources are noted, we thank Darren Woolley, TrinityP3, for his recap of the conference.
Page 2
NEIL D. KLAR, PUBLISHER – CHRISTINE L. MUELLER, EDITOR
June 2014
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD in the News: NBC’s the Network to
Watch – And Maybe Buy – This Upfront
MediaPost’sTVWatch, by Wayne Friedman, May 9, 2014
Network sellers and buyers are gearing up for a big battle this upfront. But who will be the real leader?
CBS says it is.
For the 2013-2014 season, CBS posted the best 18-49 viewer ratings and highest upfront ad revenue.
But this year could be a different story.
Early estimates are that overall broadcast and cable networks will average pricing gains of about 4-7%.
NBC is looking to make a lot more hay. NBC’s key has been posting a better supply – an increase in 18-49 primetime rating points. Once
the leader in average CPM among 18-49 viewers, NBC has fallen below the likes of Fox and CBS.
This all means that NBC will be looking like a great deal for marketers. But NBC knows this. In that regard, the network will ask for some
relatively large increases – at least an 11% hike from prices a year ago – according to sources.
Other networks might not be in the same area code. CBS, Fox and ABC will perhaps initially ask for 6-8% hikes.
It may sound strange that, in a still seemingly soft-to-moderate TV ad market, anyone could be asking for double-digit percent increases.
But even with that 11% increase, marketers would still be paying somewhat less on average for NBC than for other networks. That’s
because, on average for 18-49 CPMs, NBC is priced around 15% below CBS and Fox, executives say.
Broadcast CPMs averaged $44.11 for adults 18-49 in 2013, according to SQAD, an independent researcher for TV, radio and digital
costs and analysis.
CPMs continue to climb – though total out-of-pocket costs have dropped due to smaller overall ratings. Not too long ago, broadcast
network CPMs were around $30-35 for key primetime 18-49 viewers, according to industry estimates.
Supply of ratings points will help fill in the picture. We don’t have current C3 data, but other metrics give us a general idea: Through
May 4, looking at Nielsen’s live plus seven days of time-shifted programming NBC was in first place among adult 18-49 viewers, up 17%
from last season to a 2.8 rating average.
Fox was next at 2.5, even with last season. CBS was down 17% from last season to a 2.4 rating; ABC was down 5%, to 2.1. Then came
Univision, losing 20%, to a 1.2; and CW, 14% to higher to a 0.8 rating.
In the past year, NBC and Fox benefited partly due to sports – the Winter Olympics, and the Super Bowl, respectively. But even without
the Olympics, NBC was still ahead.
What will media buying executives do? The upfront market – and its potential leader – awaits. ●
WebCosts
April 2014 release is now available
April represents the first month of the second quarter of
2014. As a reminder, the Channel Category CPM Report and
the In-Stream Category CPM Report can serve as excellent
complements to any CPM tracking that you may be doing at
the site and ad network levels.
Reminder: The WebCosts Help Tab now includes an updated
WebCosts Methodology and Channel/Site Name Revisions.
June 2014
For more
SQAD news,
please go to
SQAD.com/
press.
Page 3
DO YOU KNOW
?
It’s a WRAP!
Multi-Market Averages by Episode Title
WRAP Overnights can calculate multi-market
averages based on episode title. When creating
a Program Property, simply check “Search
2nd titles for Title Variations” and add
the Nielsen-provided secondary title.
In this complex example, The
“Demons” episode of CASTLE on TNT
had no uniform broadcast pattern due to a
live basketball game. Because CASTLE ran
three back-to-back airings, the only consistent piece of
information was the secondary title.
Using a Multi-Market Program Track, WRAP locates each
telecast of the “Demons” episode whether it aired at 6P in
New York or late at midnight in Los Angeles. Even with an
uneven broadcast pattern, WRAP has the tools to calculate
multi-market averages.
SQAD welcomes David Perlmutter
Director, Central Markets Region
This week Samantha Marlowe, VP Regional Sales, announced the first member of our
Chicago-based sales team, David Perlmutter, Director, Central Markets Region. David has an
extensive background in both media and systems sales and marketing, most recently as
Director of Strategic Partner Development at Media Ocean/MBuy. He has an accomplished
background in both new and traditional media, having worked for companies such as NCI
Mobility, Viacom/CBS Radio and Student Advantage.
David resides in the Rogers Park neighborhood of Chicago. He and his wife have four rescue
dogs (Vladimir is pictured on the left enjoying his new life boating in the Northwoods of
Wisconsin! and enjoy gardening, traveling, reading, sailing, music and antiquing ("picking”).
Welcome, David!
SQAD Holiday Hours
Both the New York and Los
Angeles offices of SQAD
will be closed on Friday,
July 4th to celebrate
Independence Day.
Page 4
SQAD is on Twitter!
Follow us for the latest ad
business information.
@SQAD_LLC
June 2014
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - June 2014 TVv2 Issue Compared to May 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
165
151
58
47
179
209
130
146
9
112
40
127
27
156
93
141
193
168
160
159
44
158
110
7
182
52
98
188
197
90
84
95
65
25
183
87
196
3
132
35
169
19
89
77
138
126
32
133
129
5
100
64
17
72
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
+
0
0
+
0
0
++
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
+
0
0
+
0
0
0
0
0
0
0
+
0
0
+
0
0
0
0
0
0
0
0
0
+
0
0
+
+
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
+
0
+
0
0
0
+
0
0
0
+
0
0
0
0
0
0
0
0
0
0
+
0
0
+
0
0
0
0
0
0
0
+
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
+
0
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0
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0
0
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0
0
0
0
0
+
0
0
+
0
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0
0
+
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
++
+
0
+
0
0
0
+
0
0
0
+
0
0
+
0
0
0
0
0
0
0
+
0
0
+
0
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0
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+
0
0
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+
+
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+
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+
0
0
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0
+
0
0
0
0
+
+
0
+
0
0
0
+
0
0
++
0
+
0
+
0
0
+
0
0
+
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
-0
0
0
0
0
0
+
++
+
0
+
0
0
0
+
0
+
0
0
0
+
0
0
0
0
0
0
0
0
+
0
0
ABILENE-SWEETWATER
ALBANY, GA
ALBANY-SCHENECTADY-TR
ALBUQUERQUE-SANTA FE
ALEXANDRIA, LA
ALPENA
AMARILLO
ANCHORAGE
ATLANTA
AUGUSTA
AUSTIN
BAKERSFIELD
BALTIMORE
BANGOR
BATON ROUGE
BEAUMONT-PORT ARTHUR
BEND, OR
BILLINGS
BILOXI-GULFPORT
BINGHAMTON
BIRMINGHAM (ANN AND T
BLUEFIELD-BECKLEY-OAK
BOISE
BOSTON (MANCHESTER)
BOWLING GREEN
BUFFALO
BURLINGTON-PLATTSBURG
BUTTE-BOZEMAN
CASPER-RIVERTON
CEDAR RAPIDS-WTRLO-IW
CHAMPAIGN&SPRNGFLD-DE
CHARLESTON, SC
CHARLESTON-HUNTINGTON
CHARLOTTE
CHARLOTTESVILLE
CHATTANOOGA
CHEYENNE-SCOTTSBLUF
CHICAGO
CHICO-REDDING
CINCINNATI
CLARKSBURG-WESTON
CLEVELAND-AKRON (CANT
COLORADO SPRINGS-PUEB
COLUMBIA, SC
COLUMBIA-JEFFERSON CI
COLUMBUS, GA
COLUMBUS, OH
COLUMBUS-TUPELO-WEST
CORPUS CHRISTI
DALLAS-FT. WORTH
DAVENPORT-R.ISLAND-MO
DAYTON
DENVER
DES MOINES-AMES
Page 5
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - June 2014 TVv2 Issue Compared to May 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
11
172
139
91
174
149
121
195
104
202
116
68
102
55
62
101
109
163
210
185
39
191
70
46
99
37
190
86
43
178
30
167
205
69
10
79
162
26
94
177
48
103
181
152
207
31
61
128
189
122
175
115
184
42
0
0
0
0
+
+
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
++
0
0
0
0
0
0
0
0
0
++
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
+
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0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
++
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
+
-
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
++
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
+
0
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0
0
0
0
0
0
0
0
0
0
0
+
0
0
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0
0
0
0
0
0
++
0
+
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
++
0
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0
0
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Page 6
DETROIT
DOTHAN
DULUTH-SUPERIOR
EL PASO
ELMIRA
ERIE
EUGENE
EUREKA
EVANSVILLE
FAIRBANKS
FARGO-VALLEY CITY
FLINT-SAGINAW-BAY CIT
FLORENCE-MYRTLE BEACH
FRESNO-VISALIA
FT. MYERS-NAPLES
FT. SMITH-FAY-SPRNGDL
FT. WAYNE
GAINESVILLE
GLENDIVE
GRAND JUNCTION-MONTRO
GRAND RAPIDS-KALMZOOGREAT FALLS
GREEN BAY-APPLETON
GREENSBORO-H.POINT-W.
GREENVILLE-N.BERN-WAS
GREENVLL-SPART-ASHEVL
GREENWOOD-GREENVILLE
HARLINGEN-WSLCO-BRNSV
HARRISBURG-LNCSTR-LEB
HARRISONBURG
HARTFORD & NEW HAVEN
HATTIESBURG-LAUREL
HELENA
HONOLULU
HOUSTON
HUNTSVILLE-DECATUR (F
IDAHO FALLS-POCATELLO
INDIANAPOLIS
JACKSON, MS
JACKSON, TN
JACKSONVILLE
JOHNSTOWN-ALTOONA
JONESBORO
JOPLIN-PITTSBURG
JUNEAU
KANSAS CITY
KNOXVILLE
LA CROSSE-EAU CLAIRE
LAFAYETTE, IN
LAFAYETTE, LA
LAKE CHARLES
LANSING
LAREDO
LAS VEGAS
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - June 2014 TVv2 Issue Compared to May 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
63
187
105
56
2
49
143
118
83
199
180
140
50
186
16
34
15
145
164
59
137
125
120
29
51
1
45
208
150
41
74
18
201
81
148
154
194
117
4
12
23
22
80
206
53
170
24
173
107
57
66
78
153
136
0
0
0
0
0
0
0
0
0
0
0
0
0
++
0
0
0
0
0
0
0
0
0
0
+
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
-+
0
0
0
0
0
0
0
0
0
0
0
0
0
+
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
+
0
0
0
0
+
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
++
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
-0
0
0
0
0
0
++
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
++
0
0
0
++
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
++
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
+
0
0
0
-0
0
0
0
0
0
++
0
0
0
0
0
0
0
0
-0
LEXINGTON
LIMA
LINCOLN & HASTINGS-KR
LITTLE ROCK-PINE BLUF
LOS ANGELES
LOUISVILLE
LUBBOCK
MACON
MADISON
MANKATO
MARQUETTE
MEDFORD-KLAMATH FALLS
MEMPHIS
MERIDIAN
MIAMI-FT. LAUDERDALE
MILWAUKEE
MINNEAPOLIS-ST. PAUL
MINOT-BISMARCK-DICKIN
MISSOULA
MOBILE-PENSACOLA (FT
MONROE-EL DORADO
MONTEREY-SALINAS
MONTGOMERY (SELMA)
NASHVILLE
NEW ORLEANS
NEW YORK
NORFOLK-PORTSMTH-NEWP
NORTH PLATTE
ODESSA-MIDLAND
OKLAHOMA CITY
OMAHA
ORLANDO-DAYTONA BCH-M
OTTUMWA-KIRKSVILLE
PADUCAH-C.GIRD-HARBGPALM SPRINGS
PANAMA CITY
PARKERSBURG
PEORIA-BLOOMINGTON
PHILADELPHIA
PHOENIX
PITTSBURGH
PORTLAND, OR
PORTLAND-AUBURN
PRESQUE ISLE
PROVIDENCE-NEW BEDFOR
QUINCY-HANNIBAL-KEOKU
RALEIGH-DURHAM (FAYET
RAPID CITY
RENO
RICHMOND-PETERSBURG
ROANOKE-LYNCHBURG
ROCHESTER, NY
ROCHESTR-MASON CITY-A
ROCKFORD
Page 7
SQAD MONTHLY • 303 SOUTH BROADWAY • SUITE 210 • TARRYTOWN, NY 10591 • TEL. 914.524.7600 • FAX. 914.524.7650 • [email protected]
SQAD Spot TV MarketTrend Report - June 2014 TVv2 Issue Compared to May 2014 TVv2 Issue – Second Quarter 2014
RANK MARKET
EM
DA
EF
EN
PA
PR
LN
LF
20
142
33
198
36
28
6
123
92
13
161
82
147
111
96
73
75
114
200
21
85
106
14
155
76
134
119
97
71
60
192
108
171
203
88
8
176
135
38
157
144
67
54
131
124
113
166
204
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
++
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
+
0
0
0
+
0
++
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
+
0
0
0
0
0
+
0
++
-
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
+
0
0
0
0
0
0
0
+
0
++
-
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
+
0
+
0
0
0
+
0
0
0
0
0
0
0
0
+
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
+
+
0
0
0
0
0
0
0
0
++
-
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
-
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
0
0
0
+
0
0
0
0
0
0
0
0
0
+
0
0
0
0
+
0
0
0
+
0
0
0
0
0
0
0
0
0
0
0
+
0
++
0
0
+
0
0
0
0
0
0
0
0
+
0
0
0
0
0
++
0
0
0
+
0
+
0
0
0
+
--
Page 8
SACRAMNTO-STKTON-MODE
SALISBURY
SALT LAKE CITY
SAN ANGELO
SAN ANTONIO
SAN DIEGO
SAN FRANCISCO-OAK-SAN
SANTABARBRA-SANMAR-SA
SAVANNAH
SEATTLE-TACOMA
SHERMAN-ADA
SHREVEPORT
SIOUX CITY
SIOUX FALLS(MITCHELL)
SOUTH BEND-ELKHART
SPOKANE
SPRINGFIELD, MO
SPRINGFIELD-HOLYOKE
ST. JOSEPH
ST. LOUIS
SYRACUSE
TALLAHASSEE-THOMASVIL
TAMPA-ST. PETE (SARAS
TERRE HAUTE
TOLEDO
TOPEKA
TRAVERSE CITY-CADILLA
TRI-CITIES, TN-VA
TUCSON (SIERRA VISTA)
TULSA
TWIN FALLS
TYLER-LONGVIEW(LFKN&N
UTICA
VICTORIA
WACO-TEMPLE-BRYAN
WASHINGTON, DC (HAGRS
WATERTOWN
WAUSAU-RHINELANDER
WEST PALM BEACH-FT. P
WHEELING-STEUBENVILLE
WICHITA FALLS & LAWTO
WICHITA-HUTCHINSON PL
WILKES BARRE-SCRANTON
WILMINGTON
YAKIMA-PASCO-RCHLND-K
YOUNGSTOWN
YUMA-EL CENTRO
ZANESVILLE