EM FinalFinal

emerging media
welcome
melisse marks
chair
abc marketing advisory board
mike monsell
large market representative
abc marketing advisory board
wahley chan
associate director
abc affiliate marketing & promotion
today’s panelists
russ nelligan – wcvb, boston
james griffel – wjrt, flint
jim gorham – wabc, ny
jim windsor – wisn, milwaukee
mike monsell – wpvi, philadelphia
peter noll – wews, cleveland
mobile
mobile
russ nelligan - panel leader
creative services director
wcvb – boston
james griffel
director of creative services
wjrt – flint
mobile
• wap
• sms kick back
• iphone apps
mobile
• wap
wireless
application
protocol
get WCVB news
on your cell phone
sms (short message service):
bounce back text
You have great School Spirit!
Thanks for texting us. Watch
for your school Friday
mornings on ABC12. Be sure
to visit us at
http://abc12togo.com
Thanks for voting. Be sure
to see who wins during
“ABC12’s Backyard Brawl”
Saturday at Noon on ABC12.
text 2 vote: high school text rally!
the concept:
march 2008, wired 96.5 offered listeners a chance to win a free concert
at their high school with hot pop recording artist and stars of the mtv
hit show making the band, danity kane (hit songs “show stopper” and
“damaged!”). the high school with the most text votes won the
concert at their school!
Sample text bounce-back
Wired 96.5: Thx 4 ur vote!
Listen @ 7 pm tomorrow 2
get school results. Show this
txt @ a Verizon Wireless
store & get $50 off the new
Blackberry Storm!
www.verizonwireless.com
text 2 vote: high school text rally!
how it worked:
the contest was promoted on air by directing listeners to wired965.com where a
contest micro-site contained keywords for all area high schools. listeners then
texted their high school’s keyword to wired’s short-code, which tabulated votes.
over a two week period wired received over 3.8 million votes, from high school
students, alumni, faculty and parents. each voter received a bounce-back text
message with a sponsor’s tagline.
Sample text bounce-back
Wired 96.5: Thx 4 ur vote!
Listen @ 7 pm tomorrow 2
get school results. Show this
txt @ a Verizon Wireless
store & get $50 off the new
Blackberry Storm!
www.verizonwireless.com
mobile
- iphone
applications
mobile
- iphone
applications
mobile
mobile
internet
internet
jim gorham - panel leader
vp/director of creative services
wabc – new york
jim windsor
director of creative services
wisn – milwaukee
paid search/natural search
paid search
natural search
online opportunities – spot ads
online opportunities – spot ads
• location is key – target high traffic locations,
like landing pages
spot advertising
• peels
• rovion
• floaters
• take-overs
• wallpaper
spot advertising – peels
spot advertising – peels
spot advertising - take-overs
spot advertising - floaters
spot advertising - wallpaper
rovion
social network
marketing
social network marketing
mike monsell - panel leader
vp/director of creative services
wpvi – philadelphia
peter noll
director of marketing
wews – cleveland
demystifying facebook
taking control
brand
social network marketing
impact on millennials
• millennials would choose access to a computer with
internet over access to a tv by a ratio of 3:1.
• four-in-five have a personal web page on at least one
social networking site
• the vast majority (71%) are weekly visitors to their
own personal pages
• nearly half (47%) are using social networking sites on
a weekly basis for some form of news and information
-smith-geiger
how it works
facebook
-notifications
facebook
-status updates
facebook
-tagging
social network marketing
-fan sites vs. business sites vs. personal profiles
social network marketing
-fan sites
social network marketing
-personal
profiles
social network marketing
-paid ads/social ads
social network marketing
-twitter
twittering
questions?