9 million bottles

PRESS KIT
www.cavit.it
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CAVIT S.C. July 2013
CONTENTS
CAVIT
› Cavit today
Pag. 01
› Some history Pag. 03
› Trentino region
Pag. 04
› Sustainability
Pag. 06
› Winemaking research
Pag. 07
› The main brands
Pag. 09
› Contacts
Pag. 13
Contact: [email protected]
CAVIT S.C.
CAVIT
Cavit today
Cavit is a second-level co-operative, in other words a co-operative of co-operatives,
which brings together 11 Trentino’s co-operative cellars.
Cavit has over 4,500 winegrowers amongst its associate members, who represent
60% of all wine production in Trentino.
Both wine and sparkling wine cellars are located in Ravina, just outside Trento, the
capital of Trentino.
The company’s representative centre is Maso Toresella, an old villa surrounded by
vineyards. Founded in the sixteenth century by the Prince Bishops of Trento who used it
as a summer residence, it covers a total area of 6.5 hectares on the banks of Lake Toblino
and is one of the “masi” (rural estates) with the most history in the whole Trentino.
Cavit today operates mainly on three fronts: research, production and sales.
Cavit co-operates with the most specialised national wine research institutes to
provide its members with support and assistance during the various stages of
production, in order to improve the quality of their wines.
The best products of the member co-operative cellars are examined and selected
in the large facilities in Ravina. Here they undergo strict controls at every stage of
the finishing and bottling process in order to guarantee the excellence of every single
brand.
Lastly, Cavit pays attention to every stage in the marketing of its wines through
carefully-targeted marketing strategies and policies. These include entering
products into the most important and prestigious wine competitions around the
world.
Cavit’s commitment is to continuously and consistently strive to produce high
quality products and disseminate knowledge about Trentino’s wines and their traditions
whilst respecting the environment and supporting the growth of its winegrowers in order
to maintain the wealth that this growth generates in, and for the benefit of, the local area.
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CAVIT S.C.
The numbers
The turnover for the last financial year, June 2011-May 2012, of 153 million euros,
increased by +1% against the previous year; net profits significantly rose to 3.4 million
euro, with a further strengthening of Cavit’s financial standing which makes the company
even more stable and balanced, confirming its high performance among within the sector .
75%
The Cavit Group makes 75% of its
annual turnover abroad; its products
are exported predominantly to the USA,
where Cavit is the number one Italian
brand (source: Nielsen data), as well
as to UK, Germany, North Europe,
Switzerland, Belgium, Austria and
Asia, where Japan and China are
increasingly playing a leading role.
Member
cellars
Cavit’s capacity comes from the network of the 11 member cellars, which have inherited
the values of the Trentino winemaking legacy and are specialised in specific wines from the
best areas. Through this network, Cavit has access to all the best vineyards of the region.
of CAVIT’s
turnover abroad
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Cantina Sociale ROVERÉ DELLA LUNA (Adige Valley)
Cantina ROTALIANA di Mezzolombardo (Campo Rotaliano)
Cantina Produttori TOBLINO (Valley of the Lakes)
Cantina Sociale di TRENTO (Adige Valley)
Cantina di ALDENO (Vallagarina Valley)
Cantina Sociale di NOMI (Vallagarina Valley)
VIVALLIS DI VILLALAGARINA (Vallagarina Valley)
Associazione AGRARIA DI RIVA DEL GARDA (Valley of the Lakes)
Cantina D’ISERA (Vallagarina Valley)
Cantina Sociale MORI - COLLI ZUGNA (Vallagarina Valley)
Cantina Sociale di AVIO (Vallagarina Valley)
CAVIT S.C.
CAVIT
Some history
The image that best represents Cavit, a large co-operative comprising many small
traditional producers, is that of the vine that only produces quality grapes if the
roots and the other parts of the plant play their part.
It all began in 1950, as several vine-growers, fully aware of the unique traits
of their land and driven by the desire to learn and fully master the techniques
and know-how needed to further develop their production, entered into a
partnership and formed a Consortium of co-operative wineries, the original
nucleus of Cavit.
The history
The Consortium was founded with the goal of providing assistance to the
associated wineries, creating a uniform “culture” of wine across the region and
“training” the Trentino vine-growers to choose the best vine planting and training
methods, giving advice on how to defend the crops from bad weather, etc.
The goals
Only later on did the Consortium decide to adopt a more specifically commercial
approach, alongside the delivery of purely technical services; thus, in 1957, it
opened a cellar to more effectively cater to the changing and growing needs of
its members.
The expansion
In 1964 the present headquarters at Ravina di Trento were built, and in the
years after 1977 the premises were extended to their present dimensions (over
80,000 square metres).
Since then Cavit has become a point of reference for wine production in Trentino
and thanks to its efforts, Trentino’s wines today are acknowledged all over the
world as high quality, prestigious products.
1950
Consortium of
Co-operative Cellars
1957
Wine Cellar
1964
Cavit site in Ravina
di Trento
TODAY
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CAVIT S.C.
CAVIT
Trentino region
Variety
and quality
The land in Trentino is very special and totally unique in Italy: in a relatively limited
area, completely different microclimates and geographical conformations co-exist
and integrate perfectly with one another.
These differences have led to the creation and development of an enormous
wealth of different wine products: the large number of indigenous varieties, the
many different methods of cultivation and the huge number of products available
have contributed over time to establishing an image of an area which has a natural
propensity to produce fine wines.
Land
of wine
The Region
in numbers
“In Trentino la vite è vita” (“In Trentino the vine is life”) - landscapes, nature and culture.
Trentino indeed has boasted a “wine culture” ever since the times of the Gauls and
the Romans and over the centuries has confirmed its reputation as a land that is
ideally suited to cultivating the vine and producing wines.
Trentino’s wine production is based on an area of around 10,000 hectares under
vine and wine production is on average around 870,000 hl per year.
5 macro-zones
Campo Rotaliano
Teroldego, Chardonnay, Pinot Grigio, Lagrein
Cembra valley
Müller Thurgau, Chardonnay, Nosiola, Gewürztraminer, Pinot Nero
Adige valley
Pinot Grigio, Chardonnay, Nosiola, Pinot Bianco, Gewürztraminer, Schiava,
Lagrein, Pinot Nero, Merlot, Cabernet Sauvignon
Vallagarina valley
Pinot Grigio, Chardonnay, Müller Thurgau, Moscato giallo, Marzemino, Lagrein,
Merlot, Cabernet Sauvignon, Enantio
Valle dei Laghi (Valley of the Lakes)
Nosiola, Müller Thurgau, Pinot Grigio, Gewürztraminer, Sauvignon Blanc,
Chardonnay, Pinot Nero, Schiava, Lagrein, Merlot, Rebo
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CAVIT S.C.
The
predominance
of the DOC
appellation
Trentino is also noted for its predominance of high quality wines: while 30% of
production on average nationally goes making DOC (Denominazione di Origine
Controllata) wines, here this figures is around 80%, making Trentino number
one in the quality rankings.
80%
DOC
Trentino
production
Since 1970, the appellations Trentino DOC, Teroldego Rotaliano, Casteller
and Valdadige have asserted themselves as quality wines. Moreover, the new
appellation “Trentino DOC Superiore” was introduced in 2003 for Trentino topquality wines.
Another fast-growing segment is the production of spumanti made according to
the “metodo classico” (bottle fermentation), and marketed under the TRENTO DOC
appellation, with an average annual production of almost 9 million bottles.
9 million bottles
spumante metodo classico
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CAVIT S.C.
CAVIT
Sustainability
In Trentino the concepts of sustainability and protection of the territory and its
heritage are not a recent phenomenon but a way of life for the people and business in
the area. Cavit has also integrated these philosophies into its company strategy.
Certification
Global Standard
for Food Safety
State-of-theart agricultural
techniques
Energy
savings
One of the primary elements of sustainability is certification. As a token of the
quality and serious-mindedness of the company and its processes, Cavit has
over time maintained and renewed UNI EN ISO 9001:2008 certification, which is
essential for a company working on international markets in order to guarantee all
the aspects of the company system and its actions. In 2006 Cavit attained further
major international certification for businesses working in the foods sector with
the BRC (Global Standard for Food Safety - British Retail Consortium) and IFS
(International Food Standards) certificates.
And last but not least, in 2009 Cavit obtained certification in accordance with
international standard UNI EN ISO 14001:2004 Environmental Management
System.
In 2009 Cavit obtained also certification in accordance with international standard
UNI EN ISO 14001:2004 Environmental Management System.
And last but not least, Cavit recently obtained the AEO (Authorised Economic
Operator) certification, issued by the Customs Authorities to companies actively
exporting their products to non-EU countries. Pursuant to the Customs Code and
UE N. 648/2005 and 1875/2006 guidelines, the company is recognized as a trusted
and reliable operator within its commercial activities.
For over twenty years Cavit has complied with the “Protocol for High-Quality
Wine Production in Trentino”. The aim of this protocol is to establish practices
and consistently check that all the work carried out in the vineyard works towards
achieving fully sustainable agriculture.
Moreover, continuous research and technical innovation have enabled Cavit to
apply new, modern farming techniques, which have reduced the use of chemical
treatments in the vineyard to a minimum.
The most important practices are grassing under the vines and using leguminous
crops as green manure, which preserve the nutrients in the soil and reduce the
need for fertilisers, as well as implementing organic farming techniques to combat
parasites and harmful insects. These also protect the environment and the health
of both the plants and humans at the same time.
Over the last few years the Company has also made investments in order to reduce
energy and water consumption.
With a view to cutting CO2 emissions deriving from the consumption of electricity
in the various production stages, Cavit has installed 3 large photovoltaic panel
systems which generate over 800 MWh a year, thereby enabling the Company to
cover all its energy requirements using renewable sources.
As far as saving water is concerned, the Company is developing an innovative,
hi-tech system as part of the PICA Project, which is able to rationalise the water
requirements of the vines taking into account the specific features of the location,
area and weather conditions, thereby eliminating all water wastage.
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CAVIT S.C.
CAVIT
Winemaking research
One of Cavit’s distinctive features is its commitment to training and to the
improvement of winemaking practices. For this reason the Company works
alongside the most important research centres and institutes and most highly
qualified specialists available in Italy.
In particular, Cavit has collaborated consistently for many years now with the
Istituto Agrario di San Michele all’Adige, also known as Edmund Mach Foundation
(FEM), a renowned state-of-the-art wine study and experimentation centre and
a privileged observation point for the winemaking world and the Bruno Kessler
Foundation (FBK), a scientific and technological research centre which has made a
name for itself internationally for its studies into information technology and microsystems.
PICA
Project
A new project of great importance for CAVIT is the one known as the PICA
(Piattaforma Integrata Cartografica Agriviticola) project, launched in 2010 in
collaboration with MPA Solutions and both Trentino’s centres of research into
excellence (FEM and FBK).
The study is divided into two parts:
› The first involves a detailed analysis of the area planted to vine (soil, climate and the
vegetative response of the vine in different growing environments), with the aim
of selecting the varieties best suited to the particular technical and environmental
parameters of a given area: type of land, altitude, exposure, sunlight, etc.
› The second aims to create an innovative Information and Communication
Technology system, which will allow the oenologists and agronomists from all
the CAVIT wineries to receive information, specific to each vineyard, regarding
how to nurture the vine during the various stages (how much water the vineyard
requires, the weather and climate conditions, how ripe the grapes are, so that the
harvest can be organised properly).
The main purpose of this part of the project is to orient vine growers towards an
integrated management system of the environment, the landscape and the territory,
with a view to guaranteeing complete sustainability, to keep the right balance between
the ecological, social and economic aspects.
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CAVIT S.C.
Maso
project
Maso Toresella is the heart of the cutting-edge oenological research carried out
by CAVIT.
The sixteenth-century farmhouse and the bishop’s villa, overlooking the Lake
of Toblino, are surrounded by a six-hectare vineyard and are the centre of the
company’s research activity - it is from this vineyard that the Maso project
developed.
Since 1988, oneologists and agronomists from CAVIT have been working on this
project, with the collaboration of the prestigious Oenological Institute of San
Michele all’Adige (FEM).
The aim of this project, which today covers 185 hectares of vineyards in all Trentino
territory, is to create wines of outstanding quality by identifying all the ideal production
conditions.
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CAVIT S.C.
CAVIT
The main brands
Altemasi
A range of sparkling wines produced using Metodo Classico and with the prestigious
Trento DOC appellation: Altemasi Riserva Graal, Altemasi Brut Millesimato, Altemasi
Brut, Altemasi Rosé and, more recently, Altemasi Pas Dosé. The first is the highest
expression of Cavit’s sparkling wine cellar. A millésime produced only with the grapes
(70% Chardonnay and 30% Pinot Noir) from the very best vintages and disgorged over
sixty months after tirage. The result is a top quality sparkling wine characterised by
excellent texture and elegance.
Altemasi Millesimato is produced using only the best Chardonnay grapes; disgorging
occurs not earlier than twenty-four months as indicated by Trento DOC regulations.
A wonderfully balanced, elegant and refined wine that will grace any table.
Altemasi Brut is also made from 100% Chardonnay grapes. It has an extremely
fine perlage, a straw yellow colour with greenish nuances, a fruity nose with hints
of yeast and a well-balanced, full, crisp and lingering flavour.
Altemasi Rosé Metodo Classico is a prestigious and balanced cuvee of Chardonnay
and Pinot Noir grapes grown on medium-high hillsides at altitudes ranging from
450 and 600 m a.s.l.
Altemasi Pas Dosé is a new TRENTODOC, prepared without any dosage and made
through a careful selection of grapes which are highly linked to Dolomites territory,
where the substantial temperature range between day and night lets grapes have a
superior acid content.
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CAVIT S.C.
Lunetta and Accento
Produced using the Charmat method,
Lunetta sparkling wine is available in two
styles - Prosecco and Rosé.
Lunetta Prosecco DOC is a lively,
light-bodied sparkling wine with a fine
perlage presenting luscious fruit flavours
reminiscent of apple, pear and peach.
Lunetta Rosé with its bright shiny
pink colour, intense aroma of berries
and elegant palate is the ideal
accompaniment to any occasion, from
romantic evenings to relaxing moments
in the company of friends and family.
Another sparkling wine produced using
the Charmat method worth mentioning
is Accento, a well-balanced blend of
Chardonnay and Pinot Bianco, with a
fragrant nose and voluptuous palate.
I Masi Trentini
This top-end-of-the-market, high quality
range is the result of research carried
out with the aim of identifying the most
favourable eco-systems and meticulous
vinification techniques.
This range also comprises the Maso
Toresella Chardonnay aged in barrique,
the Maso Toresella Cuvée, produced
from a special selection of white grape
varieties, Teroldego Rotaliano Doc Maso
Cervara, which has also been awarded
with the Gamero Rosso “Tre Bicchieri”
prize, Marzemino Maso Romani and
Pinot Nero Masi Trentini.
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CAVIT S.C.
I Millesimati
This range is exclusively for the ontrade and comprises wines with Trentino
Superiore DOC status only: Marzemino
d’Isera Vaioni, Müller Thurgau Zeveri
and Rosso Quattro Vicariati, a typical
Bordeaux blend and historic Cavit label
produced since the nineteen sixties.
Bottega Vinai
This range, reserved for bars, restaurants and wine shops brings together a vast
assortment of red, white and rosé wines. These exclusive, prestigious products all
have DOC status: Pinot Grigio, Müller Thurgau, Chardonnay, Nosiola, Sauvignon
Blanc, Gewürztraminer, Schiava Gentile, Cabernet Sauvignon, Pinot Nero,
Marzemino, Teroldego Rotaliano, Lagrein Dunkel and Merlot.
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CAVIT S.C.
Mastri Vernacoli
This collection has recently been the subject of an in-depth image restyling and a
major advertising and communications project. It encompasses all the winemaking
heritage of Trentino and includes wines such as the aristocratic Teroldego Rotaliano,
Gewürztraminer, Müller Thurgau and Marzemino.
Sweet wines
The following complete Cavit’s fine dining
range: Arèle Vino Santo, Amula Moscato
Rosa, Rupe Re Vendemmia Tardiva and
Sanvigilio Moscato Liquoroso.
Produced exclusively with fully-ripened
Nosiola grapes grown in the Valley of the
Lakes at the foot of the Dolomites, Vino
Santo boasts a history in Trentino that goes
back centuries.
After selecting only perfectly healthy
bunches of grapes, the winegrowers lay
the grapes out on traditional racks called
“arèle” in the local dialect.
These are then left to dry out in naturallyventilated drying rooms and vinified in
spring, traditionally during the Settimana
Santa, the week leading up to Easter,
hence the name Vino Santo.
And it is precisely the combination of these
tried and trusted processes that enables
Arèle Vino Santo, a product capable
of revealing the charm of tradition and
imparting all the flavours and exquisite
sensations of Trentino, to be created.
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CAVIT S.C.
CAVIT
Contacts
Legal and administrative site, wine cellar
Via del Ponte, 31
38123 Trento - Italy
Tel. +39 0461/381711
Fax +39 0461/912700
e-mail: [email protected]
www.cavit.it
Offices open
Monday/Friday, 8.00 a.m. to 5.00 p.m.
Enoteca di Cavit (Wine Shop)
Via del Ponte, 33
38123 Trento - Italy
Tel. +39 0461/381791
Open
Monday/Friday, 9.30 a.m. to 12.30 p.m. and 2.00 p.m. to 7.00 p.m.
Saturday, 10.00 a.m. to 1.00 p.m.
Representative site: Maso Toresella
Via Toresella, 2
38072 Sarche - Trento - Italy
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CAVIT S.C.