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suitcasemag.c om
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About Us
54%
61%
increase in sales
2015
increase in unique
users 2015
The Magazine
SUITCASE is the world’s
first multi-media travel and
fashion magazine targeting
readers with a global
mindset. One step ahead
of a tour guide, SUITCASE
aims to inspire people, to
help them discover different
destinations; in essence,
SUITCASE exists to change
the way people travel.
Through a quarterly print
magazine, iPad and iPhone
apps, daily updated website,
weekly newsletter and
events, the magazine acts as
a bridge between cultures
around the world.
No. 1
Travel & Regional
in the UK app store
2015
As seen on:
“Move over Condé
“Travel Bible”
Nast, IPC, Hearst and
Topshop
the rest - there are
new young publishing “Travel experts”
Grazia
tycoons in town”
“[Serena Guen is] the
Mark Zuckerberg of
publishing”
“Travel guru”
Harpers Bazaar
Bloomberg
Evening Standard
Awards + nominations:
Print is Dead.
Long Live Print
The World’s Best Independent
Magazines by Prestel Publishing
Women of the future
Awards
Founder Serena Guen Winner
2014
13 GORGEOUS INDIE TRAVEL
MAGAZINES YOU SHOULD BE
READING
fodors.com
Shortlist Best Travel
Inspired Blog
A Hotel Life Awards
Staff Pick
vimeo.com
Shortlist Best Magazine
magpile.com
suitcase
2
Print Magazine
54%
increase in sales
2015
Often referred to as a ‘coffee-table book’, SUITCASE prints
its iPad sized magazine quarterly with the only EMEA
registered printer in the country.
Circulation
36,000
Frequency
Quarterly
Readership
180,000
Cover Price
£6
Our Readers
Where?
Distributed globally in newsstands, WH Smith’s, specialist retail
outlets (Selfridges, Harrods, Barnes & Noble and Palais du Tokyo),
select hotels and airports.
Female
70%
Male
30%
SUITCASE Magazine is distributed in the most important creative
and forward-thinking areas in the cities of 30 countries.
For a full list of stockists click here: suitcasemag.com/stockists
Hotels:
Ace Hotel
Hospital Club Rooms
Mercer Hotel
Age
24-39
Global Circulation
UK
USA and Canada
Rest of Europe
Asia
Australia
South America
Africa
Median HHI
£80K
suitcase magazine
3
Regular Features
print
total Page count 164
City guides
SUITCASE meets
(TBC)
(2-6 pages)
x1-3 per issue
An interview with a personality.
Previously included:
Scarlett Johanssen, David
Attenborough etc.
x4-5 per issue
Length and format depends on
place.
Editorial shoots
(TBC)
x3-4 per issue
On location and one in London
relating to theme of the issue.
What to pack
(DPS)
x3-4 per issue
A still life shoot of the best clothes
and products to take to the main
destinations per issue.
100ML
(DPS)
A still life shoot of the best beauty
products to take on the plane.
#livinginmysuitcase
(DPS)
Personal photographs of a
personality on holiday.
Previously included:
Chelsea Leyland, Goldierocks,
Tracey Sedino etc.
TO STAY
Rooms from £341 per night
REDBIRD
BESTIA
114 EAST 2ND ST, DOWNTOWN
2121 EAST 7TH PL, ARTS DISTRICT
This new restaurant by chef Neal Fraser is a sight to behold. Set in
Although it’s been written about endlessly, Bestia remains a
Following the K-Town hotpot style, The Line has thrown together
The Ace has outdone itself by breathing life into the 1920s art
some of the most explosive minds in Los Angeles to create an
urban boutique hotel. Rooms are impressive – the Sydell Group
deco United Artists Theatre to create a jaw-dropping, 13-storey
high-rise boutique hotel in the heart of L.A.’s Downtown. An
(responsible for The Ace and NoMad in NYC) and designer Sean
architectural marvel, the original cinema now functions as
courtyard where citrus trees are dotted between simple wooden
tables and a wood-burning stove. Branded ‘new American’, the
the arts district, its interior follows suit with red brick, exposed
piping and filament lighting. The restaurant serves up a selection
Knibb have nailed industrial chic with whitewashed concrete
walls offset by details such as a printed rug and Poketo ceramics.
The hotel’s most impressive feature is that all the rooms have
floor-to-ceiling windows, which offer views of either The
Hollywood sign or K-Town – breakfast in bed never looked better.
the hotel’s own theatre space and the towering Spanish gothic
menu takes inspiration from both Latin and Asian cuisine with
of over 60 forms of charcuterie and some of the best pizza and
the refectory of Downtown’s Vibiana Cathedral, a much-coveted
location for any Angeleno bride, the main dining room sits in the
dishes like Thai-style Dungeness crab soup, curried cauliflower
façade on the roof serves as a backdrop for pool parties and
firm favourite for celebrities, local Angelenos and in-the-know
tourists. Located in an old industrial building on the outskirts of
pasta in town – we love the gorgonzola, kale and mozzarella
sundowners. Loft style rooms vary in size and you pay for what
flan and burrata salad with sweet-and-sour pears.
you get – a standalone bath, a private kitchenette, a terrace
or an acoustic Martin guitar – but rest assured, design is at
the heart of everything at the Ace. Eat at L.A. CHAPTER, the
THE LEDLOW
FAITH & FLOWER
400 SOUTH MAIN ST, DOWNTOWN
705 WEST 9TH ST, DOWNTOWN
pizza and the oxtail ravioli.
Serving up modern American fare this L.A. eatery has a distinctly
Faith & Flower is the glitzy new addition to Downtown’s
Korean classics like barbecue pork and hotpots at his restaurant
perfect Brooklyn-style brasserie serving up banana pancakes
POT downstairs, while nightlife kings the Houston brothers are
for breakfast and burgers with harissa mayo and pickled beet, or
grab a juice at MOON JUICE who have hijacked the ticket booth
New York feel. It is the latest project of local culinary hero Josef
in front of the theatre.
Centeno, responsible for Bar Amá, Orsa and Winston nearby. He
burgeoning restaurant scene. A lot of effort has gone into
making this restaurant edgy enough for the neighbourhood
an enchanting greenhouse on the roof. Sip their ‘pimp’s cup’
has created a sophisticated diner setting with a monochrome
palette, white tiled floor and filament lighting. The patio is
but glamorous enough to stand out, with huge chandeliers and
large feathered fans hanging from the walls. Its rustic, modern
cocktail poolside.
perfect for a brunch – try the avocado and cream cheese on
American cuisine – think seared sea bass with root vegetables
THE SHELTER
rye bread topped with trout – or a casual lunch. Choose from and oxtail agnolotti with bone marrow butter – earned Faith &
a selection of ‘chalkboard specials’ such as charred broccolini, Flower a spot on Esquire’s 2014 list of best new restaurants in
lemony blistered okra and roasted sunchoke remoulade with a America and their ‘English milk punch cocktail’ was winner of
457 SOUTH MARIPOSA AVE, KOREATOWN
selection of meat and seafood dishes for the table.
Rooms from £72 per night
This hotel is an affordable entry point into K-Town, a stone’s
throw away from The Line and The Normandie Club cocktail
bar. It has a Mama Shelter vibe with a funky communal area, but
it’s a tad too basic to merit the description ‘boutique’. Rooms are
spacious complete with double beds, flatscreens and individual
desks. There is free parking for guests on site.
cocktail of the year.
GRAND CENTRAL MARKET
317 SOUTH BROADWAY ST, DOWNTOWN
A landmark since 1917, and dubbed “the gateway to Downtown
L.A.”, the newly renovated food court is the best place to
experience the culinary diversity of Los Angeles. A food lover’s
dream come true, it’s now home to over 50 food and drink stalls
ranging from a cold press juicery to Sarita’s Pupuseria serving
up Salvadoran pupusas (thick corn tortillas) and the new Jewish
deli from chef Micah Wexler. Grand Central Market’s reputation
is so good that the director of Dine L.A. – food blogger Stacey
Sun – had her wedding rehearsal dinner there.
THE LINE
THE ACE DOWNTOWN
THE LEDLOW
Books
Books Apps and snAcks
HopscotcH
tHe Lives of otHers
stoner
By Julio Cortázar
By using experimental prose and an
imaginative structure, Hopscotch invites
readers to explore ideas of chaos and
order. It is at times perplexing, but always
full of beauty and infinite wonder.
£13.99
By Neel MukherJee
Set in Calcutta in the 1960s, this magical
tale uses the complex hierarchy of a
middle-class family to explore the
struggles of equality in a caste-oriented
country.
£8.99
By rayMoNd WilliaMs
A quiet masterpiece of American literature,
Stoner tells the story of an unremarkable
man with such depth and subtle emotion
that his existence appears anything but
ordinary.
£8.99
seAtGuru
MAps.Me
turBcAst
Avoid the pitfalls of a seat with limited leg
room and get detailed information about
your flight and the model of the plane.
Free
Download detailed maps for your travels
to use offline and never incur roaming fees
again.
Free
Check for bad weather on your flight path
before you take off so you can anticipate
turbulence and travel panic-free.
£1.49
1
100
00
mlml
Photographer:
Photographer:
NICHOLAS
NICHOLAS
KAY
KAY
Stylist:
Stylist:
TONA
TONA
STELL
STELL
1
1
2 2
Apps
3 3
12 12
4 4
14 14
15 15
L
16 16
snAcks
AdunA BAoBAB superfruit rAw
popcHips
MiGHty Miso soup
enerGy BAr
Potato crisps that have been popped
rather than fried.
69p
White miso soup with edamame soya
beans.
£2.35
A raw, organic pineapple and almond
gluten-free energy bar.
£1.89
13 13
5 5
os Angeles native Banks quietly
appeared on the music scene in
2013. The singer and songwriter’s dusky
voice and her R&B-infused tracks
quickly developed a cult following, with
her debut album Goddess reaching the
top 20 in several countries. We spoke to
this captivating artist about finding her
sound, just what it takes to be a goddess
and the little black dress you should
never travel without.
6 6
18 18
17 17
7 7
SUITCASE Magazine: What was in your
parents’ record collection growing up?
BANKS: A very wide range of music.
My Dad used to listen to Peter Gabriel,
Crash Test Dummies and some old
Italian conductors. My mum was a little
more pop-inclined. She would listen to
Tracy Chapman and Ace of Base and I
have memories of listening to Madonna
with her.
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9 9
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1. Fresh
1. Fresh
Sugar
Sugar
LipLip
Treatment
Treatment
SPF
SPF
15 15
in Nude
in Nude
£15,
£15,
2. 2.
Bobbi
Bobbi
Brown
Brown
Sheer
Sheer
LipLip
Colour
Colour
in Orange
in Orange
£16.57,
£16.57,
3. 3.
NUDE
NUDE
Progenius
Progenius
Omega
Omega
Treatment
Treatment
Milk
Milk
£62,
£62,
4. 4.
Malin
Malin
+ Goetz
+ Goetz
Dark
Dark
Rum
Rum
Perfume
Perfume
OilOil
£33,
£33,
5. 5.
Sephora
Sephora
Smoothing
Smoothing
Primer
Primer
£10,
£10,
6. 6.
MAC
MAC
Eyeshadow
Eyeshadow
Duo
Duo
£25,
£25,
7. Voya
7. Voya
Bright
Bright
Eyes
Eyes
£33,
£33,
8. 8.
Bobbi
Bobbi
Brown
Brown
ArtArt
Stick
Stick
in Hot
in Hot
Berry
Berry
£16.15,
£16.15,
9. 9.
MAC
MAC
Powder
Powder
Blush
Blush
in Linda
in Linda
£16,
£16,
10.10.
DrDr
Bronner
Bronner
Organic
Organic
Peppermint
Peppermint
Castile
Castile
Liquid
Liquid
Soap
Soap
£1.99,
£1.99,
11. 11.
DrDr
Jackson’s
Jackson’s
Face
Face
OilOil
£55
£55
13
20 20 S USI U
TC
I TACSAE S M
E AMGAAGZAI N
Z IEN E
19 19
20 20
21 21
22 22
12.12.
Hand
Hand
Chemistry
Chemistry
Intense
Intense
Youth
Youth
Complex
Complex
£8,£8,
13.13.
Aesop
Aesop
Composure
Composure
Aromatique
Aromatique
Room
Room
Spray
Spray
£23,
£23,
14.14.
Grow
Grow
Gorgeous
Gorgeous
Hair
Hair
Growth
Growth
Serum
Serum
£30,
£30,
15.15.
Clinique
Clinique
Face
Face
Cream
Cream
SPF
SPF
3030
£18,
£18,
16.16.
MAC
MAC
Toledo
Toledo
Mascara
Mascara
Modern
Modern
Twist
Twist
Calligraphy
Calligraphy
£17.85,
£17.85,
17.17.
Kiehl’s
Kiehl’s
Ultra
Ultra
Facial
Facial
Cream
Cream
£24,
£24,
18.18.
Colbert
Colbert
MDMD
Nourish
Nourish
Eye
Eye
Cream
Cream
£90,
£90,
19.19.
DKNY
DKNY
Delicious
Delicious
Delights
Delights
Fragrance
Fragrance
£29.23,
£29.23,
20.20.
Marc
Marc
Jacobs
Jacobs
Genius
Genius
GelGel
Supercharged
Supercharged
Oil–Free
Oil–Free
Foundation
Foundation
£32,
£32,
21.21.
DrDr
Bronner
Bronner
Organic
Organic
Lavender
Lavender
Hand-sanitising
Hand-sanitising
Spray
Spray
£2.99,
£2.99,
22.22.
Phyto
Phyto
Phytokératine
Phytokératine
Serum
Serum
£18£18
21 21
SM: Who are your biggest influences
who might surprise us?
B: My music and my sound just comes
from my brain, but in terms of writing
I’ve been inspired by women who
are fearless, like Tracy Chapman and
Lauryn Hill.
160
SM: You’re part of a new wave of
women breathing life into R&B music.
Which female musicians are on your
radar?
B: Lorde, the girls at Haim are incredible
and Beyoncé.
SM: Is L.A. kind to the creative?
B: I didn’t really notice all of the
pressure that people sometimes talk
about here. I’ve always been kind of a
lone wolf. I just make my music and
don’t group myself.
SM: Which 90s musician do you most
SM: Where do you hang out in L.A.
when you have time off?
B: INAKA for amazing macrobiotic
Japanese food in an intimate setting.
ErEwhoN for incredible groceries
and fresh lunch. GrIffIth PArK for
beautiful hikes. ABBot KINNEy in
Venice is always a fun area to walk
around and No VAcANcy for drinks
and a good atmosphere.
identify with?
B: Fiona Apple.
SM: What does it mean to be a
goddess?
B: Being a goddess means being fearless
and unapologetic about who you are. It
means embracing all kinds of feelings,
even the days when you feel fragile,
shameful or weak. It’s about being
human.
SM: Can you tell us a bit about your
decision to post your personal phone
number on the internet?
B: I wasn’t into social media so I did it
my own way. The thought of a younger
version of me texting Fiona Apple and
getting a response is just crazy.
SM: And finally, what’s in your
suitcase?
B: An eyebrow brush because mine get
wild, chapstick, a black Alexander Wang
dress, black Rag & Bone boots and a
vintage black cape.
SUITCASE MAGAZINE
In Flight
Entertainment
(SPS)
The best products to bring on a
plane.
GRAND CENTRAL MARKET
83
82
The Wheel Thing
(SPS)
Back page
Inside a celebrity’s suitcase.
Previously included:
Ella Eyre, Chloe Howl, Olivia
Palermo, BANKS etc.
929 SOUTH BROADWAY, DOWNTOWN
Rooms from £149 per night
cooking up their concept for a karaoke-inspired speakeasy which
is due to open this year. Restaurant COMMISSARY, famous with
the locals for their fruit and vegetable-based menu, have planted
(6 pages)
A breathtaking series taken by a
photographer on his or her travels.
Previously included: David Alan
Harvey, Gray Malin etc.
In my SUITCASE
ACE HOTEL DOWNTOWN
3515 WILSHIRE BLVD, KOREATOWN
The ‘Jay-Z of the food world’ Roy Choi serves up modern spins on
Photographer’s Diary
(SPS)
Our favourite suitcases of the
season.
TO EAT
THE LINE
Word s by
C A M I LLA DAV I ES
A
t 29 years old, A-list actress Scarlett Johansson has been
number of challenges.
‘Well the Highlands were a new travel experience for me. The
weather was harsh and it was like Scotland was trying to expel
us from the land! But that certainly added to the atmosphere –
it’s so much easier to get into a role or into a character when all
around you there is so much that’s not normal. There were some
fantastically bleak shoots in absolute wilderness and I loved that.
I also loved the busy, slightly raw thrill of being in Glasgow, so
Shooting on locations as culturally diverse as Barcelona, the
Highlands and Taipei, Johansson has become adept at packing
the perfect suitcase. A regular on film sets since childhood,
she’s familiar with globetrotting for business, while her muchdocumented yachting escapades demonstrate that, like the rest
Scarlett’s
Scarlett Johansson reveals the things that
keep her grounded when travelling from
continent to continent
of us, she can’t resist the lure of a luxury holiday.
The American actress may have a well-stamped passport, but
she’s adamant that her upbringing has kept her, in one sense of
the word, grounded.
‘I never moved to LA,’ she explains. ‘It was just a step too far for
me and that’s why I’ve always stayed in New York – it’s nice to
have consistency, to have my friends around me, and to know
the place so well.
‘It’s also a great gateway to travel, particularly when heading
to Europe for whatever reason, and that’s always been really
important to me.’
Books, apps and snacks
Born to an architect father, and a mother from the Bronx,
Johansson identifies with the urban sprawl of the Big Apple. ‘I
know that city better than the back of my hand,’ she declares.
‘New York doesn’t give a sh*t basically, so it feels like we are all
crammed together in this one crazy city, these different socioeconomic backgrounds, different races, different cultures. It’s a
melting pot; that’s its real attraction.’
(SPS)
The best products to bring on a
plane.
And it’s just as well that Johansson is such a fan of life Stateside,
given that she may find herself marooned there for a few months
this year following the birth of her first child – due later this
year with advertising executive fiancé Romain Dauriac.
Much of the past year has been spent on the road, however.
And despite the actress’s love of cultural diversity, she recently
swapped the American metropolis for the rugged contours of
20
SUITCASE MAGAZINE
rural Scotland to shoot Under the Skin, which brought about a
lucky enough to have already enjoyed a prolific career in
film. And when your craft involves circumnavigating the globe,
a passion for travel certainly helps.
it was like two very different experiences within the same film.’
Rural highlands and urban high-rises may not have much in
common, but both environments afford Johansson one luxury.
‘In New York I can walk everywhere and no one ever bothers me.
People in New York… when they see a celebrity, they look, shrug
their shoulders, and continue on.’
Playing an alien traipsing the Earth in search of human prey in
Glasgow, Scarlett’s role included luring real-life Glaswegians
into her van – after filming, the unsuspecting men were asked
to sign a contractual agreement. The lack of recognition was
refreshing for the actress.
‘I think the film’s intentions replicated the intentions of any
traveller – you really want to immerse yourself in the real people
behind a place, whether that’s in Glasgow or London or Madrid
or wherever. You need to get away from the tour guides and the
typical tourist traps, and that’s what we achieved. I loved that.’
While professional paparazzi, in New York at least, are easy
to deal with, Johansson reveals that what she calls ‘citizen
paparazzi’ are quite a different matter. Laughing, she recounts
a tale of being spotted at the airport by a middle-aged woman.
‘She asked me, “Oh, my daughter is your biggest fan and she loves
your work so much. Are you Taylor Swift?”’
Perhaps the country pop star can become a useful alias. After all,
next time the actress is spotted in the waiting lounge it may be
harder to devise a quick escape; a baby in tow makes for a heck
of a lot more luggage!
SUITCASE MAGAZINE
suitcase magazine
21
4
Key Dates
theme
destination
Advertising close
Print close
on sale
Celebration
India
L.A.
Las Vegas
New Orleans
Sweden
29th January 2015
12th Febuary 2015
5th March 2015
Water
Canada
Cornwall
Greece
Philippines
16th April 2015
13th May 2015
4th June 2015
Our Planet
Quito & Galapagos
28th July 2015
25th August 2015
3rd September 2015
Boundaries
North Pole
South Pole
21st October 2015
11th November 2015
3rd December 2015
Other destinations TBC
Other destinations TBC
suitcase Magazine
5
Suitcasemag.com
61%
increase in unique
users 2015
Our Readers
Female
70%
Age
25-35
UK
45%
Male
30%
Median HHI
£80K
USA
20%
The Stats
63,000
29,000+
Page views per month
15 million impressions per month
32,500+
9,100+
suitcasemag.c om
6
Regular Features
suitcasemag.com
Travel guides
Weekly
Guides written by local influencers
from around the globe.
Insider Guides
Top tips and recommendations
from local influencers and
celebrities.
What to pack
Weekly
Linked to the travel guide of the
week.
Photographer’s diary
Weekly
A selection of high-quality photos
from a photographer’s travels.
100ML
Bi-monthly
Click through to buy the best
beauty products to bring on the
plane.
Travel diary
An up close and personal photo
and text diary of an influencer.
Editorial shoots
Bi-monthly
SUITCASE meets
An interview with a local
personality.
In my SUITCASE
Inside the suitcase of a celebrity.
cultural features
Insightful articles on music, the
arts and fashion from around the
world.
Book Reviews
newsletter
suitcasemag.c om
7
Suitcase Digital
No.1
Top Grossing
Newsstand app in
Travel & Regional
Top 5
in Travel in the
UK app store
TOP 20
in the app store
in the USA
What’s Hot
Featured in the
What’s Hot section
worldwide
iPad
Optimised print content
Premium Interactive guides
Exclusive video and photo content
Integrated Google Maps
Shoppable content
In-app browser
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iPhone
Premium Interactive guides
Exclusive video and photo content
Integrated Google Maps
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In-app subscriptions
suitcase Digital
8
Contributors
Alejandra Catalan
Occupation: Creative Director
Mango
Location: Barcelona
Alex Finch
Occupation: Photographer
Location: Seoul
Alexa Firmenich
Occupation: Writer and
photographer
Location: Mexico City
Becky Tong
Occupation: DJ and Co-Founder
Juicebox
Location: London
Catherine Balston
Occupation: Food and drink
editor of Time Out São Paulo
Location: São Paulo
Cloclo Echavarria
Occupation: Fashion consultant
Location: London/ New York/
Cartagena
Charlotte Stockdale
Occupation: Creative Director
Location: London
Chelsea Leyland
Occupation: DJ
Location: New York
Christian Scott
Occupation: Jazz Producer and
musician
Location: New Orleans
David Alan Harvey
Occupation: Photographer
Location: New York
David Montgomery
Occupation: Photographer
Location: London
Eric Wahlforss
Occupation: Co-founder of
Soundcloud
Location: Berlin
Errol Douglas OBE
Occupation: Hair dresser
Location: London
Evan Milton
Occupation: Music editor
Location: Cape Town
Gray Malin
Occupation: Photographer
Location: L.A.
Guto Requena
Occupation: Architect
Location: São Paulo
Guy Gerber
Occupation: DJ
Location: New York/ Tel Aviv
Hanelli Rupert
Occupation: Founder Okapi
Location: London/ Cape Town
Hemsley + Hemsley
Occupation: Chefs and food
writers
Location: London
James D. Kelly
Occupation: Photographer
Location: London
Kate Foley
Occupation: Stylist
Location: New York
Laura Bailey
Occupation: Editor at Vogue,
cultural ambassador BFC
Location: London
Le Youth
Occupation: Musicians
Location: L.A.
Marloes Horst
Occupation: Model
Location: Amsterdam
Martin Morales
Occupation: Chef, Entrepreneur
Location: London, Lima
MSMR
Occupation: Musicians
Location: New York
Nadia Sarwar
Occupation: Photographer
Location: New York
Philippe Kjellgren
Occupation: Travel consultant
Location: London
Phoebe Collings James
Occupation: Artists
Location: London
Poppy Jamie
Occupation: Presenter
Location: Los Angeles
Rodrigo Peirao
Occupation: Founder Arara Inc.
Location: Rio de Janeiro
Santiago Rodriguez Tarditi
Occupation: Editor of Monocle
Location: New York
Valentina Romano
Occupation: Founder The Golden
Scope
Location: Kuala Lumpur
Wendy Rowe
Occupation: Make-up artist,
Artistic consultant Burberry
Location: London
Maithili Ahluwahlia
Occupation: Entrepreneur
Location: Mumbai
Hans Neumann
Occupation: Photographer
Location: Lima/New York
suitcase
9
advertising
print
Standard
Price
Position
Inside Front Cover DPS
6 months
£8,000
£11,050
9 Months
£15,600
12 months
£19,500
Specifications
All material to be supplied digitally as high
resolution JPG/TIFF
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SUITCASE Magazine,
54 Poland St.,
London
W1F 7NJ
All files should be checked before sending to
SUITCASE Magazine to ensure file and colour
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resolution 300 dpi for colour and greyscale/1200 dpi
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ADVERTORIAL
Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an
innovative way to communicate a unique message to an engaged audience. Directed
by the magazine’s creative founders and editorial directors, SUITCASE promotions offer
diverse and engaging multi- media and interactive solutions, including but not limited to
advertorials, films, contract publishing and events.
POA
ANA
Banyan Tree
Larsson & Jennings
Abu Dhabi - Anantara Resorts
SUITCASE X LARSSON & JENNINGS
ANA + SUITCASE
Banyan Tree + SUITCASE
OCEAN
OF LOVE
During STHLM Fashion Week 2013, SUITCASE
Magazine teamed up with luxury watchmakers Larsson
& Jennings to showcase the best Swedish talent emerging
from the capital. Introducing Elsa Ekman, a fashion
and street style blogger, Simian Ghost, whose haunting
music is the soundtrack to Stockholm and Emily
McWilliam from Here is Your Temple, a band that are
making waves in the Europe and beyond. On a sunny
day in the city, these powerhouses of Swedish talent got
together to celebrate all that young fashion, music and
culture has to offer.
RE-AWAKEN MIND, BODY AND SOUL IN THE MALDIVES
ANGSANA BALACLAVA MAURITIUS
Nestled in the most romantic and exotic spots across the Indian
Ocean, Banyan Tree Hotels & Resorts have created special
sanctuaries, perfect for romantic getaways, anniversaries,
honeymoons and weddings.
If you consider yourself and your other half one of those ‘active
couples’, then Angsana Velavaru is your ideal holiday destination.
With a wide variety of over 100 activities offered at the beach,
in the lagoon or in the ocean, there’s no doubt this resort will
keep you well entertained. Experience the spa where natural
ingredients will nourish mind, body and soul, followed by a drink
at the bar on the sandy beach and fresh seafood infused with
Asian twists.
Haute Cuisine
Words by
JOSIE AYRE
“A guest asked us to put a love letter he had written into an empty
bottle, which we did along with a rose, and placed it on the beach
where we knew they would walk after dinner. The couple came
across the bottle; the lady picked it up and read the love letter as her
partner kneeled down to propose to which she said yes of course.”
Nicholas Mason, General Manager, Angsana Velavaru
With resorts in the Seychelles, Maldives and Mauritius, their
A-team staff are on hand to make your celebration truly
unforgettable.
Airlines are increasingly tapping into the desires of their high-flying customers, and
when it comes to dining in the air, carriers are bringing haute cuisine to passengers by
securing partnerships with celebrity chefs. ANA has taken the challenge of creating
luxurious in-flight meals to the next level by collaborating with two of the world’s most
famous chefs.
ANGSANA VELAVARU
BAREFOOT LUXURY IN THE MALDIVES
Lying on a white sand beach, encircled by the transparent Indian
Ocean, Banyan Tree Vabbinfaru is the ultimate island destination
for complete escapism. If you’re not having a freshly squeezed
fruit juice and soaking up some rays, a wealth of water activities
await, from coral planting and diving to pampering treatments
at the award-winning spa and morning swims with stingrays
gliding beneath you. Dinners à deux can be organised by the
resort’s catering team on your own private sandbank; perfect for
a romantic evening ahead.
Each resort offers exclusive spa experiences, with highly trained
therapists to introduce you to a new level of relaxation; and their
renowned catering team will satisfy your every craving, from
French and Thai cuisine to fresh seafood.
Locally inspired architecture and indigenous artefacts in every
resort offer guests a unique sense of place. With a wide variety
of activities and water sports, your stay will be packed full of
adventure.
ANGSANA IHURU
SUITCASE takes a look at the resorts in the Indian Ocean
and asks their General Managers about the special romantic
experiences they have created for couples staying at their resorts. HONEYMOON HEAVEN IN MAURITIUS
On the northwest coast of Mauritius, a very special honeymoon
THE ULTIMATE PROPOSAL IN THE MALDIVES
at the boutique resort of Angsana Balaclava Mauritius awaits.
Angsana Ihuru is the perfect spot for water sport lovers. Home Designed with couples in mind, this stunning beach resort is
to a shipwreck and one of the world’s best coral reefs, this also home to the island’s best spa, where hydrotherapy meets
boutique island resort is a marine-life haven. Enjoy drinks and pampering treatments. Nearby, you can venture through the
dinner seated above the ocean, or have a relaxing massage at shops of Grand Baie and Port Louis or visit the exotic Botanical
Angsana Spa Ihuru.
Gardens before taking a sunset yacht cruise accompanied by
dolphins.
“A no-expense spared way to propose in style would be to organise
a private fashion show with a well-known designer and A-list “A dream day would begin early – after waking in your private beach
models. Taking place in the evening on our jetty surrounded by villa we would take you for a very unique breakfast in a special
the Indian Ocean, with invited hotel guests as well as the lucky submarine to experience vibrant marine life and a shipwreck or two.
couple in attendance, the dramatic setting would include torches A couple of hours later we would take you on a private light plane
and coloured flags, a private DJ and an entourage of Cirque du tour over the island, returning to the resort for a light lunch on
Soleil members dancing on the beach. The show would culminate the beach, followed by a couple’s spa massage outside on a special
with the couple invited to the stage, where the surprise proposal platform over the sea. The day would be complete with a private
would take place. After saying yes, the party would continue for in-villa BBQ dinner presented by our Head Chef, accompanied by
the couple on the beach complemented by the DJ, a BBQ dinner and a jazz trio.”
Cirque du Soleil performances.”
Franck Seguin, General Manager, Angsana Balaclava
Ilias Vamvakas, General Manager, Angsana Ihuru
Mauritius
14
DKNY
BANYAN TREE VABBINFARU
Elsa Ekman, a regular FROWER at Stockholm Fashion
Week, is one of the most photographed bloggers in
Stockholm for her preppy, simple style and ever-growing
array of Fedora hats. Simian Ghost are a three-piece
affair hailing from Sandviken, Sweden, fronted by
Sebastian Arnström, the self-confessed pessimist of
the trio. Described only this year as “a band that can
rob you of your breath”, their music combines pop and
electronica with melodic grace, to create something truly
ANA’s flights from Tokyo will now feature a new menu with Japanese and French
dishes developed by world-renowned chefs, Toru Okuda and Pierre Gagnaire.
Together they represent some of the best that Sweden
has to offer; a city that is itself becoming known for so
much more than its palatial beauty and cobbled streets,
but for its urban culture. You can learn more about the
featured acts, and watch behind-the-scenes footage at
suitcasemag.com.
@LarssonJennings
larssonandjennings.com
“One gentleman wanted to surprise his wife with a romantic
dinner. We decided to liaise with our Spa team to convert one of
the Spa Pavilions on the beach into a private venue for the dinner,
decorated with beautiful flowers and candles. Our Destination
Dining team suprised the couple with their very own ‘Secret Oasis.’”
Srikant Peri, General Manager, Banyan Tree Vabbinfaru
On es tO watch
TIE THE KNOT IN THE SEYCHELLES
Overlooking the Indian Ocean, Banyan Tree Seychelles rests on
one of the Indian Ocean’s best beaches, nestled between tropical
verdant hills. Just a short drive from the airport, the resort offers
award-winning spa treatments, a selection of water sports and
beautiful plantation-style villas, whilst the cuisine varies from
French and Creole to Thai Cuisine. With the spectacular scenery
of a lush forest behind and a panoramic ocean view in front, this
haven is the perfect wedding destination.
“Our weddings are simple and absolutely beautiful. The setting
could not be more perfect, on our powder white-sand beach of
Intendance, with a backdrop of granite boulders and the turquoise
blue waters of the Indian Ocean.”
Ricardo Suarez, General Manager, Banyan Tree Seychelles
spine-tingling. Also from Sweden, Here is Your Temple,
a five-piece band fronted by the wacky, wonderful Emily
McWilliam, a former model and all-round showman,
have their roots in performance art. Their sound is the
product of rich layering of bass, acoustic guitar and
raw vocals – the kind of music that you find yourself
singing all day long. As Emily puts it: “Stockholm is the
most inspiring of all cities, because you are constantly
surrounded by beautiful, crumbling architecture, that
speaks of the past as well as the future”.
Gagnaire’s artistic approach to French gastronomy has garnered
three Michelin stars for his flagship restaurant at the Hotel
Balzac in Paris. From December 1, first-class passengers will
be treated to dishes developed by Gagnaire such as a cushion
of roast Hakkinton pork accompanied by a slice of aubergine,
tomme cheese from Savoie, chorizo and black rice with red
pepper.
Similarly adorned with Michelin stars, Toru Okuda is regarded
as the grand master of Kaiseki cuisine, an ancient Japanese
culinary art which reveals the importance of produce and meat
according to the seasons. Okuda has chosen to create both
hot and cold dishes to refresh passengers on long-haul flights.
Available now, first-class passengers can be treated to eight
elaborate dishes, including octopus and adzuki beans simmered
in soy sauce, all while cruising at an altitude of 30,000ft.
P h oto g ra Ph y: K ia L ef wa n der
h a ir a n d m a k e-u P : j en n y g uerr er o
Watc h es : L a rss o n & j en n ings
BANYAN TREE SEYCHELLES
FOR FURTHER INFORMATION ON BANYAN TREE HOTELS & RESORTS IN THE
INDIAN OCEAN, PLEASE VISIT BANYANTREE.COM AND ANGSANA.COM
4
SUITCASE MAGAZINE
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SUITCASE MAGAZINE
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SUITCASE MAGAZINE
N.B. Print rates are subject to change based on growth of the magazine
suitcase Magazine
10
advertising
digital
Online
iPad
SUITCASE works closely with clients to create find the most effective way to market their
brands through a range of digital options. Whether it’s a simple but effective banner ad or
a multi-media push, we ensure that our clients get the most out of their campaign. Please
see a rough estimate of costs below:
Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an innovative
way to communicate a unique message to a engaged audience. Directed by the magazine’s
creative founders and editorial directors, SUITCASE promotions offer diverse and engaging
multi- media and interactive solutions, including but not limited to advertorials, films,
contract publishing and events.
Features:
- Image Tagging
- In-App purchase
- Back links
- In-App subscription
- Video
- Affiliate links
Full Page
£1,500
In post Advertorial
£800
Product placement
POA
Format: Static / Video - Retina 2048px x 1536px - Non Retina 1024px X 768px
Sponsored Posts
£100 - £300
BANNERS
£100 - £500
Depending on word count and
placement
Depending on size and placement.
Max width - 690px
Formats: Jpg/Gif or Video mp4 - URL redirect - Supplied as html embed code
Affiliate and CPM
programmes also available
Social Media
Bronze
£80
4x per month
Choice of social media
platform
Silver
£140
8x per month
Across two social media
platforms
Gold
£210
12x per month
Across all social media
platforms
suitcase Digital
11
advertising
multi-media packages
SUITCASE is aware of the changing media landscape and therefore understand the value of
a multi-platform, multi-media campaign. We work invidividually with each client to ensure
maximum potential is achieved through: the magazine, website, social media streams and
the iPad and iPhone app.
Pricing is done on an individual basis but please see below for some examples.
Package 1
£9,325
- Print ad on Inside Front Cover DPS
- Sponsored post online with a strong social media post
- Banner ad on SUITCASEmag.com
- A product in a What To Pack section
- A product/advertorial in the newsletter
- A competition for a product that could be either email or
social media based
Package 2
£6,925
- Print ad on first left-hand page
- Sponsored post online with a strong social media post
- Banner ad on SUITCASEmag.com
- A product in a What To Pack section
- A product/advertorial in the newsletter
- A competition for a product that could be either email or
social media based
Package 3
£4,325
- Single page ad
- Banner ad on SUITCASEmag.com
- A product in a What To Pack section
- A competition for a product that could be either email or
social media based
suitcase
12
Special Projects
CASE STUDY
SUITCASE x Guy Gerber Winter 2013 Edition Launch
CASE STUDY
LFW party Juicebox + SUITCASE present Tessa Edwards
CASE STUDY
Summer SUITCASE Pop-Up Boutique
LOCATION
Art Basel, Miami
LOCATION
BASEMENT, London EDITION Hotel, London, England
LOCATION
Walton Street, London, England
DESCRIPTION
Alec Monopoly’s Man Overboard exhibition on the world’s
largest floating urban gallery, hosted by SUITCASE, with a
performance from Guy Gerber.
Description
After a week of the biggest names in the industry holding
court, EIC of SUITCASE, Serena Guen, and Juicebox, Becky
Tong, decided to throw a London Fashion Week event
in celebration of young British talent, including designer
Tessa Edwards. Bringing together a harmonious mixture
of fashion, music and society names with delicious Smatt’s
cocktails, the event showcased some of the hottest new
musical names.
Description
SUITCASE teamed up with Taylor Morris Eyewear and the
Modern Society – a company that specialises in pop-ups
– to create the ultimate summer essentials boutique on
Walton Street. Featuring a selection of unique brands from
across the globe, customers could step inside the zen space
to buy everything from bikinis and swimming trunks to
sunglasses and espadrilles.
Notable guests
Tyson Beckford, Chloe Norgaard, Amanda Hearst, Robert
Cavalli, Tracy Sedino
Notable guests
Mumford and Sons, Laura Jackson, Charles Costa, Chelsea
Leyland, Jetta, Ekkah, Hugo Taylor, Joel Compass, Whilk
and Misky, Roxie Nafousi, Rosie Fortescue, Antonia Marsh,
K-Stewart, Kate Foley
suitcase
13
Contact Us
general
[email protected]
Press
[email protected]
Creative Direction
Sebastian Bland
[email protected]
Fashion and Production
Tona Stell
[email protected]
Website
Maria Alafouzou
[email protected]
Social Media
Unsah Malik
[email protected]
Features
Kate Hamilton
[email protected]
Special projects
Emily Ames
[email protected]
Editorial, Strategy & Partnerships
Alex Moussaieff
[email protected]
Advertising
[email protected]
–
SUITCASE Magazine
54 Poland St
London
W1F 7NJ
+44 (0) 203 642 5266
@SUITCASEmag
suitcasemag.c om
14