the luxury of a light, artistic and immobile journey
Transcription
the luxury of a light, artistic and immobile journey
INFOMERCIAL N˚8 Land of the ephemeral Olafur Eliasson Perfumer Frédéric Malle THE LUXURY OF A LIGHT, ARTISTIC AND IMMOBILE JOURNEY www.plumevoyage.fr N°1 Mathias Kiss The suitcase of Sybille de Margerie Contemporary Palaces PLUME VOYAGE: THE LUXURY OF A LIGHT, ARTISTIC AND IMMOBILE JOURNEY • Broadcasted on the Internet, but designed like a paper magazine. • An original format. • A refined layout inspired by print. • A large section devoted to images. • A unique identity and state of mind with a different look. • A 360 ° approach to contemporary luxury, driven by curiosity. • Simple text, short, written according to enquiries and interviews conducted by journalists. PLUME VOYAGE: CURIOSITY AS A DRIVING FORCE • Materials, objects, locations, trends: PLUME VOYAGE explores all kinds of different worlds. • Art, design, food, fashion, film, music, photography, with travel as the central theme. • Whether inner, artistic, geographical or imaginary travel, PLUME VOYAGE seeks to emulate a certain idea of luxury. • The magazine aims to offer a unique perspective, reveal the harmony of a place, the meaning of an object, evoke the emotion of an encounter, share the feeling of a moment, and engrain the ephemeral with lightness. 2/11 N°3 Beirut special issue Beirut, the chic capital The world of Elie Saab PLUME VOYAGE: QUALIFIED READERS • A portfolio of 8800 qualified contacts. • Readers from the worlds of luxury: fashion, art galleries, media, communication, hotels, travels, design, business, sports (polo and golf). • A bilingual magazine in French/English to facilitate an international readership. PLUME VOYAGE: AN ORIGINAL VISIBILITY • Choosing to advertise on PLUME VOYAGE reflects a desire to communicate differently, to move away from traditional advertising methods. • A different kind of media, with in depth content, and a relevant impact for luxury brands. • Aware of your originality, PLUME VOYAGE will adapt to your universe and work with it to fit our layout, with simple and clear writing. PLUME VOYAGE: AN ORIGINAL COMMUNICATION TOOL • More unexpected than a press release. • More present and efficient than a newsletter. • PLUME VOYAGE is a course of atypical communication. 3/11 N°2 Kitsuné, the small fox New York Hotels Lyon is chilling out PLUME VOYAGE: APPROPRIATE HEADINGS • A Bridge on Two Shores: Originally, a story of encounters, the link between two worlds, two eras, different materials, unique personalities. For you: A montage of photos, accompanied by a more detailed photo gallery with a text of a maximum of 1500 characters. • The World of…: Originally, a journey into the world of a creator, or a focus on a creation. For you: a patchwork of selected photos to create a representative ensemble of the brand with a text of a maximum of 1500 characters. • A Break: Originally, a discovery, a three minute, three hour or three day story. For you: An overview in a postcard with technical details and a 500 character text. Photos accompanied by a short text of a maximum of 350 characters (a maximum of 5 banner photos). • Travel News and It’s Now: Originally, short texts about precise events, a quick look at current travel news. For you: a text of a maximum of 500 characters with a photo to showcase your product, location, or event. • Traveler’s Objects: Originally, a shopping page of traveler’s objects with a different theme for each issue. For you: choose your own objects integrated into our layout with their caption. Maximum of 20. 4/11 N°4 London special issue The world of Francis Sultana The suitcase of Nathalie Perrodo PLUME VOYAGE: PRICES FOR TARGETED OFFERS • A Break • A Bridge on Two Shores • The World of… • Traveler’s Objects • Travel News • Announcement on the cover page • Announcement advert in the right column 2800 euros HT 3000 euros HT 3500 euros HT 1500 euros HT 500 euros HT Contact us Contact us For each publication we offer: • A text written by our team of journalists. • Our artistic direction. • The information relayed on our Twitter account and Facebook page, which has more than 26 000 «Likes». In all cases, we must be provided with a selection of photos to illustrate your topic (at least 10). We will choose them in order to best showcase your brand, location, or event. We can also arrange a photo shoot with photos taken on the spot with an iPhone, smartphone or digital camera. Depending on the column, we can also offer you an illustration. Photos and illustrations remain your property with a right of use for PLUME VOYAGE. • Photo shoot • An illustration 1500 euros HT 1000 euros HT 5/11 Examples of sections • A Bridge on Two Shores: Lego, a lesson in archtecture Travel on the line Paris, Mathias Kiss, abstract architect Smythson, the legend • My Suitcase: Going away with... Chantal Thomass Virginie Dhello : Vee Béatrice Delamotte Fabienne Dupuis We no longer present to you luxury lingerie designer Chantal Thomass, whose capsule collections for ready-to-wear retailers sell out in a matter of minutes. She has just opened an intimate and charming hotel in Paris, the Vice Versa. Meet the charming globetrotter... Virginia Dhello, aka Vee, surfs the web every day and surveys the fashion weeks to uncover the latest trends and favourites of the fashion world. More than just good advice, the daily posts on her blog ‘Vee Post’ are must-reads… not to be missed. Are you more of a hand-carry, trunk, suitcase, travel bag, backpack or no baggage person? Are you more of a hand-carry, trunk, suitcase or no baggage person? I always take a suitcase, a big suitcase, or even a trunk. Wherever I go, whether I go away for two days or two weeks, I always bring everything! I have three different sizes of suitcases, all of Rimowa, larger or smaller, depending on the length of my trip: 48 hours, four days or two weeks. Plus a Vuitton trolley bag dedicated entire to in-flight essentials. Are you more of a globetrotter or a homebody? Is your suitcase very organised or a bit of a jumble? I’m a globetrotter of cities. Those are the trips that leave me with the most memories. I love ambling through the streets, the museums, the monuments, and generally soaking up the urban atmosphere. I come under the category of organized women so my suitcase is very tidy with cotton bags for lingerie and bikinis. All my shoes are put in little plastic bags to protect my clothes. Are you more espadrilles or moccasins? Beach or asphalt? What are the essentials for your suitcase? Above all my cotton pajamas from Olatz. My wardrobe, flat shoes, sandals, heels, sneakers and sports gear. I only carry books with me, extraordinary biographies about people such as Diane Arbus, Peggy Guggenheim, Andy Warhol… Several pairs of sunglasses, a pashmina, a cardigan, my iPad, tea bags, wipes and an essential oils spray. And my iPod with Kanye West, Lykke Li, and 80′s hits that I listen to on the plane whilst reading the entire international fashion press. I’m more of a boots and ballet flats kind of girl, for comfort. They’re more practical for my asphalt-prone ways, considering my love for cities. What are your favourite hotels and destinations? I really like the W hotels in Hong Kong, New York or Miami. But I also love the Peninsula in Hong Kong, the Mandria in Miami, the Standard and the Chateau Marmot in Los Angeles. And of course Shanghai, Rome and London... 6/11 Examples of sections • Wander Around: SUNNY SIDE UP Brazilian style! Mountain Design Hotel An elegantly designed place in the fresh mountain air ! If Switzerland is often synonymous with traditional spirit, it is here that these traditions are dusted off and given a modern edge: exposed wood, design lines, architectural igloos, high altitude and clear open spaces – the Swiss mountains peaks are the winter destination to discover. Brazil is going into overdrive…And with its appetite for modernity, emerges a desire to define a new way of life, but not without honouring, in passing, its modern heritage, the luxuriance of its landscapes and the natural penchant for the Bossa Nova! Enthusiastic, passionate and creative, the sky is the limit in Brazil… Text: Marie Le Fort Inhabitants: 8 million Area: 41,284 km² Capital: Berne Official languages: German, French, Italian and Romansh Altitude: Switzerland is the 32nd highest country in the world and the 5th in Europe (after Russia, Georgia, France and Italy). Highest point: 4634m (Pointe Dufour) Number of ski stations: 57 Most frequented stations: Davos, Grindelwald, St Moritz and Zermatt The largest ski areas: Champery, Champoussin and Les Croset (650 km of slopes) Rio Carnival: February 18th-21st 2012 National dish: Feijoada National drink: Caipirinha, a cocktail of Cachaça and lemon Music: bossa nova, musical style born in the end of 50′s Dance: Samba, created in the shanty towns of Rio de Janeiro in the early XXth century Divine land in Lebanon "Gueule de Bois" Recycled woods, gnarled surfaces and extroverted branches – wood surprises us and plays on all levels of design. Whether raw or refined, domesticated or coloured, wood naturally imbues a living space with a force that only the finest of materials can endorse. It goes without saying that logs and branches have existed since the dawn of time… which is only another reason to reinterpret their use. From collectable design pieces to everyday objects, wood is, as the designer Zoe Ouvrier (who carves ornate screens) explains, “a flesh that hides many veins and scars. I love the random success that comes from working on wood: by hollowing its veins, and tracing its fingerprints.” Soft and pliable, wood graciously accommodates. Better still, it magnifies the gesture, and the watchful eye of designer or sculptor… Text: Marie Le Fort Inhabitants: 192 376 500 Area: 8 514 876 km² Coast: 8000 km of beaches Capital: Brasilia Official languages: portuguese For 5000 years, vineyards have been covering the hills of Lebanon. Dante referred to them in his Divina Commedia. An Eden that produces the nectar divine, and whose reputation is second to none in constant evolution. photo: Jean-Jean 2 Number 111 Surface: 29 000 ha of vines, among which 2 500 ha in the plain of the Bekaa where are realized 80 % of the national production Production: 7 millions of bottles (2009) Main consumer countries: United-Kingdom (30 %) and France (22 %) Population: about thirty wineries Text: Marie Le Fort & Plume The wood Species: about 200 wood species traded worldwide, 133 are used in furniture Superficie: 16.1 million hectares of forest in France, nearly 4 billion worldwide • A Break: Swiss Designers SUNNY EDENS Rooms with a view 7/11 Texts: Béatrice Delamotte Report: Fabienne Dupuis except Domaine des Tourelles and Château Kefraya Photos: Fabienne Dupuis and © Examples of sections • Their World... : The World of…Elie Saab Jaime Hayon, between fantasy and elegance Marie Le Fort European royalty, international stars and young actresses in the making, Elie Saab dresses them all with the same attention and humility. This is a portrait of a man who has built his very own empire, from nothing. Marie Le Fort & Béatrice Delamotte The surprising and whimsical Spanish designer Jaime Hayon is part of a new generation of thirtysomethings who have revolutionised the world of design. He first gained recognition in 2006 with his theatrical collection Showtime, which was crammed full of complex historical references, but this was not the young man’s first foray into the fiels. He was the founder and artistic director of design company Fabric by the age of 22, and then left Italy five years later. Since then, he has infused his inimitable style into numerous collaborations with many major design houses: Gaia & Gino, Baccarat, Metalarte, Cecotti, Moooi, Established & Sons, Moroso, BD Barcelona and, most recently, Fritz Hansen, Sé Collection, and Bisazza. His objects are always functional and tend to become instant hits. The World of… Frédéric Malle The World of… Thierry Teyssier Marie Le Fort The ‘Nose’ and genius perfumer Frederic Malle continues to conquer the olfactive world with his fresh ideas. For example, his range of Perfume Guns are home fragrances that are dispensed the same way one would fire a revolver. His scents are created with the same intricacy as characters in a book. A home fragrance diffuser resembles a piece of minimal cubic art lacquered in red or his Rubber Incense (frankincense rubber), is a sort of high-tech lavender sachet designed to perfume small volumes such as closets. Who knew that a plate of 100% recyclable fragrant gum, a mixture of millennium and precious wood, incense and stone, could one day become a highly desirable luxury item? Béatrice Delamotte With an atypical creative spirit, Frederic Malle has always been ‘it’. For when choosing to name his house “Editions de Parfums”, he underlined not only an obvious literary connotation as his way of composing a range, but primarily sought to implement a working method based on mutual respect by giving the best ‘noses’ of the profession the opportunity to express themselves without constraint. It is difficult to control the flow of words from Thierry Teyssier…A born storyteller, he envelops you in his stories, his tales, and his dreams. Dreams that he puts into practice both in his hotels, in Morocco, Portugal, and soon in Brazil, and in his pastries. And always with flair. 8/11 Examples of sections • Travel News: Song Saa Private Island, a pearl in Cambodia. A shower of awards for Swiss International Airlines. Melita and Rory fell in love with Cambodia during their honeymoon and promised each other that they would return one day to create a haven of luxury there. Thus Song Saa Private Island was born, within the preserved archipelago of Koh Rong. Two unblemished private islands, connected by a bridge, make up the resort…‘Song Saa’ holds the poetic meaning of “lovers” in the Khmer language. Inspired by the ‘Life’ concept (Learning, Inspiring, Fun and Experience), Song Saa Private Island offers villas that are either buried in vegetation, languishing on the beach or perched on stilts. It is the ideal place for a few days of relaxation and luxury in between jungle and lagoon, after having discovered the legendary temples of Angkor Wat. www.exclusifvoyages.com For the second time, the Helvetic airline has been named best European business class and best airline for short and medium haul flights at the Travel Star Awards run by the magazine Travel Inside. As in 2010, Swiss received the maximum points available, ahead of Lufthansa and Austrian Airlines. Also, for the first time, Swiss was included in the top three “long-haul non-stop” category. www.swiss.com Dar Hi, the first Tunisian eco-hotel. Hayete Guesthouse, a vintage bed and breakfast. The Dar Hi, a new hotel that looks a designer citadel bringing chic and green retreats to the doors of the desert, is the first Tunisian establishment to receive an SNCF award for responsible tourism. This 18-room hotel structure, the first architectural creation by designer Matali Crasset, encourages contemplation. Dar Hi employs people from the surrounding villages, values their skills and preserves and utilises the local biodiversity. A global model for affordable luxury. Text Béatrice Delamotte. From €290 per night Ezzaouia District – 2240 Nefta Tel. : +334 97 07 26 26 www-dar-hi.net It’s the ideal place to immerse oneself in ambiance. Located in the heart of Achrafieh, the Hayete guest house is a reflection of the city: the styles and periods are superimposed to give the place an atmosphere that is both vintage and perfectly contemporary. With only four rooms, the place is often full. Four deliciously different interiors and atmospheres between romantic and cozy chic. Text Fabienne Dupuis Rooms from 46 euros. Hayete Guesthouse – Furn el Hayek Street – Achrafieh - Beirut 166206. www.hayete-guesthouse.com • It’s Now: Six new roadmaps Relais & Châteaux. « Swept Away: Dust, Ashes, and Dirt in Contemporary Art and Design », MAD Museum, New York. Continuing its exploration of the Take the time to travel at your own speed, to savour moments of escape and relaxation, to prolong the magic of a journey on the road…Relais & Châteaux have six new European roadmaps. Made in collaboration with Michelin, they mark out charming little hostels and the tables of the great Relais & Châteaux chefs. As well as the most scenic routes to get there. Offered free of charge in Relais & Châteaux houses (Paris, London and New York) and associated institutions. In addition, a new version of the iPhone application is now available. www.relaischateaux.com materials that carry contemporary art, the exceptional MAD Museum in New York is opening a new flagship exhibition, “Swept Away: Dust, Ashes, and Dirt in Contemporary Art and Design”. The idea? “Presenting ash, mud, sand and dust as a means of artistic expression and sculpting materials, the challenge is to break their volatile image. To revisit their ephemeral nature through tangible creations, solid objects”. Also, the exhibition aims to address the issue of memory, loss and disintegration through sculptures from ashes designedby Chinese artist Zhang Huan, others in mud from the American artist James Croak, works created from urban pollution (smog) by the American artist Kim Abeles…An interpretation which, like a phoenix, allows its Mumok – Museum of Desires. discredited materials to be the main attraction. From February 14 to August 12 www.madmuseum.org Made with angular basalt stone from the famous MQ (Museum Quarter), the MUMOK re-opened at the start of the month, in celebration of its tenth anniversary, the Museum der Wünsche – or Museum of Desires. The exhibition opens with La Vedova Blu, the hairy blue spider by Pino Pascali (1968), and highlights the richness of its modern and contemporary collection through paintings by Paul Klee and Gerhard Richter, installations by Sol Lewitt and Dan Flavin, a mural by Cindy Sherman and many more sculptures and photographs. A benchmark in this field. Until January 8, 2012 Text Marie Le Fort « Maurizio Galante & Tal Lancman – Transversal Design, Haute Couture, Design, Architecture » at the Mudam de Luxembourg. Here is an exhibition that covers fashion, design and interior architecture(s). A playground created by stylist Maurizio Galante and trendsetter Tal Lancman at the Mudam. In a space entirely painted in red, the exhibition explores the world of these fantastic artists who push the limits of creation: a tiger cloud, a “coussin de belle-mère” pouf (similar to a cactus), alongside haute couture pieces of incredible technicality. Maurizio and Tal have opened the doors to their highly creative poetic universe wide and unashamedly. Until May 13, 2012. www.mudam.lu www.mumok.at 9/11 EXAMPLES OF SECTIONS • Traveler’s Objects : Until July 22, 2011. A Plane Trip SCOOTER SUITCASE. SAMSONITE. SHEET OF SOAP. AU VIEUX CAMPEUR. BLOTTING PAPER. PAUL & JOE BEAUTY. “Micro Samsonite” suitcase, foldable for cabin use. 5 kg. 26 L. 299€. www.samsonite.com Box of 50 sheets of soap, 100% biodegradable, paraben-free. 3€. www.auvieuxcampeur.fr Blotting paper in a case in the colors of the summer 2011 collection. 4,5€. www.thebeautylounge.com ANTI JET LAG KIT. KLORANE. CABIN BAG. BENSIMON. COMPACT WIPES. NAPKIN COOL. Box of 24 wipes that look like large aspirin tablets. Add water to unfold the wipe. Biodegradable. 10 €. www.noveltyshop.fr Smoothing relaxing blueberry scented patches. Box of 7 sachets of 2 patches. 13,80€. www.klorane.fr ‘Working New Trolley’ fabric suitcase. 54 x 42 x 18 cm. 145€. www.bensimon.com Until August 19, 2011. Kids VAPUR FOLDING BOTTLE. WEEK-END SUITCASE. CYRILLUS. PORTABLE CRADLE. KIDS GALLERY. NIGHT-LIGHTS CANDELA TOOLI. OXO. GLASS BABY’S BOTTLE AND SILICONE TEAT. CLOUD. Polka dot fabric. In pink or red. 37x10cm. 30€. www.cyrillus.fr Cardboard. Build without tools. Delivered in a suitcase with a mattress. 75x56x62cm.3 kg. www.petithood.com With batteries and charging base, mobile and wireless. Autonomy of 8 hours after charge. 59€. www.fraisedesbois.com 330ml. In pink or blue. 8€. www.petithood.com EYE MASK. HOLISTIC SILK. MATERNITY BAG. MAGIC STOLLER BAG. WEEKEND TRAFIC BAG. DWELL STUDIO. SOAP AND POUCH. BONPOINT. HALF-DISPOSABLE DIAPER. HAMAC. Silk and velvet filled with lavender. Totally blocks out light.14 colours. 45€. www.holisticsilk.com Imitation leather lined printed ny- Coated canvas bag. 51x28x23 lon. The exterior pocket transforms cm. 195 $ into a changing mat. www.dwellstudio.com www.magicstollerbag.com Limited edition soap, available in 4 exclusive liberty prints. Dermatologist tested. www.bonpoint.com Comfortable diaper, soft and light underwear, with a washable or disposable absorbent liner. 32 €. www.hamac-paris.com The “anti-bottle” folding bottle. To be filled. $14.99 for a pack of 4 bottles. www.amazon.com October 2011. Fashion Planet 24H BAG. BY KEREN ANN. MY SUELLY. COUTURE SEWING KIT. ANNE VALERIE HASH. MISS X PASSPORT HOLDER. ROGER VIVIER. black leather. 590 €. www.matemonsac.com 60 €. www.a-v-h.com Painted canvas. 190 € Roger Vivier boutique 29, rue du Faubourg Saint-Honoré www.rogervivier.com ULTRA FLAT BLACK LEATHER POUCHES. MICHAEL VERHEYDEN PRADA HAT BOX. 165 € et 185 € www.michaelverheyden.be With a snap closure and lining. 32 X 47 X 20 cm. 1 730 €. Only available at www.store.prada.com February 2012. FOR MEN MISS TARA. COLLAR. CABIN SUITCASE. PRADA. TOILET BAG. DAKINE. Collar in cotton and sequins. 150 €. Miss Tara contact number: +33 1 53 38 48 20 www.tarajarmon.com In Soffiano leather. 4 wheels. 35 x 48 x 18 cm. 2050 € store.prada.com In polyester and nylon. 24 €. www.fr.dakine-shop.com A CHRISTIAN DIOR SMARTPHONE. WOVEN NAPPA MASK TRAVEL. BOTTEGA VENETA. CASE FOR TIES. LOUIS VUITTON. Compact and efficient with easy and intuitive navigation. 137g. 3900 € Available at Colette www.colette.fr 160 €. www.bottegaveneta.com In Taiga leather. For 5 ties. 4 x 15 x 2 cm. 580€. www.louisvuitton.fr April 2012. Fashion and Spring TRAVEL BAG. GIORDANO FRANGIPANI. PASSPORT HOLDER. MICHAEL KORS. Leather, 25 x 30 x 55 cm. €574 www.gruppofrangipani.it Leather. Available in 3 colours: pink, orange, brown. 4 x 10.5 cm. €50. www.michaelkors.com www.net-a-porter.com IPAD CASE. DIANE VON FURSTENBERG. Embossed python leather. Available in blue. €235 www.dvf.com MATT COLLECTION. OBJEKTEN. UNDERWEAR KIT. RON DORFF. iPad holder, computer and iPhone holster, designed by Sylvain Willenz. Black soft plastisol. 19$. www.objekten.com Weekly kit of 7 pair of underpants (white and gray, 100 % cotton) in a black box. 160€. www.rondorff.com RAVEL BAG. DAKINE. POUCH. ACNE. TRAVEL KIT. 60°30. In polyester and nylon. Available in several colors. 76x41x39 cm. 4,2 kg. 90 l. 150€. www.fr.dakine-shop.com In leather. Can be used as toilet bag. 14 x 20 cm. 160€. shop.acnestudios.com Containing a fluid hydrating, one regenerating face, a coloured serum, a balm and an outline of eyes. 15 ml the one. . www.comptoirdelhomme.com May 2012. Flowery Travels ADAPTOR CASE. MULBERRY. BRIEFCASE. MH WAY. Grained leather, case containing 1 travel adapter €185. www.mulberry.com www.net-a-poter.com Leather, 21 x 30 x 43 cm. Internal pockets and computer compartment. €215 www.yoox.com TRAVEL BAG. MARC JACOBS. GLASSES CASE. SONIA RYKIEL. IPAD CASE. LANVIN. Canvas, 44 x 26 x 35.5 cm. $268 www.marcjacobs.com Velvet, 17 x 6.5 x 4 cm. €85 www.soniarykiel.com Covered with sketches by Albert Elbaz. €90 www.colette.fr WEEKENDER BAG. URBAN OUTFITTERS. PASSPORT HOLDER. CATH KIDSON. Cotton canvas. 36 x 55 x 26 cm. €89 www.urbanoutfitters.fr Coated cotton. Victoria Rose model.13.5 x 9.5 cm. €10 www.cathkidston.eu WALLET. DOLCE & GABBANA. SACHET. JOLI BAZAAR. Patent leather floral print. 19 x 10 x 4 cm. €435 www.net-a-porter.com 10/11 100% Cotton. Liberty print, painted fabric. 22 x 18 cm. €10 www.cousetteentrecopines.com WHEELIE BAG. EASTPAK. IPHONE 4 COVER. SWASH. From the Authentic Florid line. 49 x 31.5 x 23 cm. €125 www.urbanoutfitters.fr Print inspired by English gardens. €50 www.swash.co.uk www.net-a-porter.com IPAD CASE. DIANE VON FURSTENBERG. COMPUTER BAG. ASOS. Printed PVC. €115 eu.dvf.com Printed polyester. €46.66 www.asos.fr CONTACT : Capucine Gougenheim Geagea [email protected] +33 6 12 90 85 10 +33 1 40 15 90 21 www.plumevoyage.fr