IMG Academies 2010 Brand Guide

Transcription

IMG Academies
2010 Brand Guide
IMG Academies
Visual Identity
IMG Academies Visual Identity
SECTION 1.1 — IMG ACADEMIES VISUAL IDENTITY
PG
IMG Academies visual identity overview
01
IMG Academies color palette
03
IMG Academies logo usage
04
Clear space and minimum size
07
Alignment
08
IMG Academies endorsed brand lockup
09
SECTION 1.2 — IMG ASCENDERS
IMG Academies ascenders
10
SECTION 1.3 — IMG TYPOGRAPHY
IMG Academies typography
15
SECTION 1.4 — IMG ACADEMIES BRANDS
IMG Academies brands overview
18
IMG Academies brands primary logos
19
IMG Academies brands logos usage
59
IMG Academies joint ventures/licensed projects
64
IMG Academies visual identity overview
The IMG standalone logo with the descriptor ‘Academies,’
represents all IMG Academies properties.
The IMGA logo represents our company’s strengths and
benefits, and a consistent visual identity in the marketplace.
The IMGA logo also builds on the heritage of the IMG
brand – from our foundation to the future and growth of
the IMG brand globally.
Section 1.1
1
IMG Academies logo versions and logo elements
The Academies descriptor when used with
the IMG logotype, including the IMG Ascenders,
represents the IMG Academies.
IMGA PRIMARY LOGO ELEMENTS
IMG Ascenders
The preferred or primary logo is stacked and
should be used in every application with few
exceptions.
IMG Logotype
NOTE see pg 43 for correct
registration symbol usage rules.
Academies Descriptor
Type: Din Bold
The elements that appear within these
lock-ups are set at a fixed size and position
that must not change. You may scale
the artwork up or down, but please do
not rearrange, recreate or split up the
elements.
ALWAYS reproduce the logos from the
master files provided.
Section 1.1
IMGA PRIMARY LOGO
IMGA HORIZONTAL LOGO
The IMGA logo represents all the IMG Academies.
The IMGA horizontal logo may be used to
address special space/size issues only.1
It should be used on all sales materials,
including: advertising, collateral, online and
broadcast media.
¹ All uses of this logo must be approved by IMG Creative.
2
IMG Academies color palette
The IMGA logos can only be reproduced in the
following color palettes:
PRIMARY PALETTE
IMG Blue
SECONDARY PALETTE
PANTONE® 2935
C
100
M
52
Y
0
R
0
G
B
118 192
Black
IMG Blue
K
0
White
C
0
M
0
Y
0
R
0
G
0
B
0
C
0
M
0
Y
0
K
100
K
0
R
G
B
255 255 255
Section 1.1
3
Color usage DON’TS
What not to do
ON A WHITE BACKGROUND...
Do not apply the following treatments to the
IMG Academies logo.
NEVER use any color
that isn’t part of the
brand color palette.
NEVER use solid gray
on a white background.
WHEN USING COLOR BACKGROUNDS...
NEVER use any
color that isn’t part
of the brand color
palette.
NEVER use a blue
logo on a black
background.
NEVER use tints of
any color.
NEVER use a blue
logo on a gray
background.
NEVER use two colors.
NEVER use a
tinted logo on any
background.
NEVER use outlines.
NEVER add a
drop shadow or
an outer glow.
Section 1.1
NEVER use a
background pattern
that violates the
clear space.
4
Logo usage on non-solid backgrounds
CORRECT USAGE ON PHOTOGRAPHY
CORRECT USAGE ON GRADIENTS
actual size
Correct color photography usage;
IMGA logo is not obstructed and
clearly legible
NOTE there is no significant color change (color stays consistent) within the logo’s proper clear-space area.
See pg 7 for correct IMGA logo clear space.
The IMG Academies logo can be reproduced on color and
black-and-white photography where imagery does not make
the logo illegible (see example above).
Section 1.1
The IMGA logo can be reproduced on gradients in areas
of consistent color so that the logo remains legible (see
example above).
5
Logo usage on non-solid backgrounds DON’TS
INCORRECT USAGE ON PHOTOGRAPHY
actual size
Incorrect color photography usage;
photo causes logo to be illegible.
INCORRECT USAGE ON GRADIENTS
Incorrect gradient usage; color transitions are
happening behind logos.
actual size
Incorrect black-and-white photography
usage; light area causes logo to be illegible.
Consider using the black logo here.
It is important to consider how busy the photograph is before applying
the logo. Make sure there is sufficient clear space so that nothing
impedes the legibility of the logo (see examples above).
Section 1.1
On gradients, make sure that color transitions are not
happening behind the logo, as this can make the logo
illegible (see examples above).
6
Let our logo breathe
CLEAR SPACE
In order for the IMG Academies logo to have the
most impact, it is important to respect the clear
spaces indicated to the right. Please do not allow
anything to encroach into these spaces.
For all IMGA print applications (collateral, ads,
etc.) in which the logo is used, text, photos and
other logos must respect the clear space indicated
to the right. The clear space on all four sides of the
logo is the height of the capital ‘M’ in ‘IMG.’
The logo’s clear space is directly proportional
to the specific size of the logo being used.
How small is too small?
All IMGA logos have a minimum size requirement
of 3/8" (9.5 mm) in height as measured from the
baseline of the logotype to its cap height. Note this
is a minimum size.
The logo should be reproduced consistently, at
regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently
present a strong, recognizable brand identity.
Section 1.1
MINIMUM SIZE REQUIREMENTS
3/8" (9.5 mm)
3/8" (9.5 mm)
3/8" (9.5 mm) is the smallest usage size allowable.
7
Alignment
Keep our logos in line
CORRECT LOGO ALIGNMENT AND CLEAR-SPACE EXAMPLE
The preferred text alignment is at the rightmost vertical (outer edge) of the capital ‘G’ in
the IMG Academies logo. The serif of that capital
‘G’ should hang right beyond alignment. The
preferred logo position on the page is the bottomIMG
Academies
— the world’s largest, most prestigious multi-sport training institution
right
corner (see example).
rise to the next level
Alternate text alignment in advertising and
IMG Bollettieri Tennis Academy
Many
theleft-most
world’s best
professional
athletes
collateral
isof
the
vertical
(outer edge)
of including
Maria‘I’Sharapova,
Paula
Creamer,
Freddy
Adu, Joey Votto
IMG Leadbetter Golf Academy
the capital
in the IMGA
logo.
The serifs
of that
Luol Deng
train
IMG Academies.
But you don’t have to
capitaland
‘I’ should
hang
leftatbeyond
alignment.
Evert Tennis Academy (Boca Raton, FL)
be a professional athlete to take advantage of our world-class
IMG Baseball Academy
Be mindful
to and
respect
the logo clear space when
training
education.
rise to the nextIMG
level Basketball Academy
aligning logos.
IMG Performance Institute
Whatever your aspirations, IMG Academies can help you
become a champion in sport and life. Please call 800.872.6425
IMG Soccer Academy
or visit imgacademies.com for more information.
IMG Swimming Academy
IMG Academies — the world’s largest, most prestigious multi-sport training institution
Many of the world’s best professional athletes including
Maria Sharapova, Paula Creamer, Freddy Adu, Joey Votto
and Luol Deng train at IMG Academies. But you don’t have to
training and education.
IMG Basketball Academy
IMG Soccer Academy
© 2009 IMG Worldwide, Inc. I Select photography by Getty Images, Inc.
IMG LOGO ALIGNMENT
NOTE example illustrates logo aligned
to page’s margins when aligning to copy
or images isn’t applicable
If applicable, align copy or
images to the dotted lines
indicated at right.
actual size
IMGA Ad
Section 1.1
8
IMG Academies Endorsed Brand Lockup
When IMG Academies is partnered to another
brand such as the University of Miami that falls
under the IMGA umbrella, we refer to this as an
endorsed brand.
PRIMARY LOCK-UP ELEMENTS
IMGA Logo
Endorsed Brand Logo
See example to the right of a proper IMG
Academy endorsed brand lock-up.
Separating Rule
Section 1.1
9
IMG Academies Ascenders
IMG Ascenders symbol
A secondary symbol
The IMG Ascenders may be used as a secondary
graphic treatment, providing it appears in
combination with the IMG Academies logo
on any given application or environment.
IMG ASCENDERS ORIGIN
IMG Ascenders in logo
IMG Ascenders standalone symbol
The secondary graphic treatment is intended
to reinforce the IMGA brand and to create
visual interest on applications that are light on
content — in effect, it should be the primary
visual element.
The following basic guidelines are intended to
assist in maintaining the spirit and gestural
quality of the IMG Ascenders when it is utilized
in this context.
NOTE see pg 66 for correct
trademark usage.
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
Section 1.2
10
Color usage
The IMG Ascenders can be reproduced in the
following color palette:
WHITE BACKGROUND COLOR USAGE
Gray
APPROVED COLOR BACKGROUND USAGE
Gray
PANTONE® Cool Gray 5 (solid and reversed in white)
PANTONE® 2935 IMG Blue (reversed in white only)
Black (reversed in white only)
Please follow same rules as outlined on pgs 5–6 for
usage on non-solid backgrounds.
IMG Blue
Other solid backgrounds can be used with
approval by IMG Creative.
Black
Section 1.2
11
What not to do
IMG Ascenders.
NEVER use IMG blue
on any background.
NEVER use two
colors.
NEVER use black on a
white background.
NEVER use a
background pattern
that violates the
clear space.
NEVER use any color
NEVER crop or use
IMG Ascenders as a
background element.
NEVER use tints of
any color.
NEVER use outlines.
NEVER add a
drop shadow or
an outer glow.
Section 1.2
12
Let our symbol breathe
CLEAR SPACE
In order for the IMG Ascenders to have the
most impact, it is important to respect the clear
spaces indicated. Please do not allow anything
to encroach into the spaces indicated in the
examples on the right.
The symbol’s clear
space is directly
proportional to the
specific size of the
symbol being used.
For all applications (collateral, ads, etc.) in which
the IMG Ascenders are used, text, photos and
other logos must respect the clear space. The
clear space on all four sides of the symbol is the
width of the symbol, the horizontal distance from
the upper-left point (top) to the right-most corner
angle (see diagrams).
The IMG Ascenders have a minimum size
requirement of 3/8" (9.5 mm) in height as
measured from the baseline point to its cap
height. Note this is a minimum size.
The symbol should be reproduced consistently, at
regular sizes on specific elements that will be part
of a series (print ads, sell sheets, brochures, etc.),
to preserve legibility and consistently present a
strong, recognizable brand identity.
Section 1.2
3/8" (9.5 mm)
3/8" (9.5 mm) is the smallest usage size allowable.
13
Alignment
Walk the line
CORRECT ALIGNMENT AND CLEAR SPACE EXAMPLE
When using the IMG Ascenders, it is preferred
that copy align with the upper-left edge or
the right-most edge. In instances when this
is not possible, align right or left edge with
page margin.
IMG ASCENDERS STANDALONE PAGE ALIGNMENT
Align copy or images to the dotted
lines indicated to right.
IMG ASCENDERS ALIGNMENT WITH COPY
actual size
Proper Alignment
for copy in PowerPoint or other documents
IMG Baseball Academy PowerPoint presentation slide
Align top of copy to the dotted line indicated above, making sure the copy is not
violating clear-space requirement of red dotted circle. See previous page for
correct clear space.
Section 1.2
14
IMG Academies Typography
IMG typography — Din
Say it with type
The font family used in all IMG print, electronic
and broadcast media communications is Din.
Din is a crisp sans serif font with a clean, unique
contemporary presence. Its letter-styling is fresh
and welcoming, as well as timeless and familiar.
It is well-balanced proportionally to offer
telegraphic reads in both upper- and lowercases.
he primary weight is Regular, but four Roman
» T
(non-italic) font weights are acceptable: Light,
Regular, Medium and Bold.
» A
ll body copy in printed materials should be
set in Din Regular upper-/lowercase with a
minimum size of 10pt.
» Italics may be used in special grammatical
instances only, never in headlines, subheads
or body copy.
» A
ll legal type should be set in Din Regular
upper-/lowercase 7pt.
To isntall the Din font family on your computer,
please go to http://imgbrandmanagement.
DIN LIGHT 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
DIN REGULAR 16pt
1234567890
DIN MEDIUM 16pt
1234567890
DIN BOLD 16pt
1234567890
Section 1.3
15
IMG Academies Typography
IMG alternate typography — Arial
No Din?
ARIAL REGULAR 16pt
Every effort should be made to utilize the Din
font family as the IMG brand typeface. If Din is
not available in a particular program, use Arial
Regular and Arial Bold as a substitute font. Using
Arial should be a last resort. All Din typeface
rules apply.
1234567890
To install the Din font family on your computer,
please go to http://imgbrandmanagement.
Section 1.3
ARIAL BOLD 16pt
1234567890
16
IMG Academies Brands
IMG Academies brand endorsements overview
The IMGA brand consists of many different academies.
It is important to reinforce to consumers and the marketplace
that these assets are linked to IMG. This connection shows
leadership, ownership and strengthens the IMGA brand,
both visually and contextually.
Section 1.4
18
IMG Academies brands
IMGA endorsed brands now exist without
the IMGA logo.
IMG ACADEMIES BRANDS (PRIMARY LOGOS)
Sample applications to business cards and letterhead
for these endorsed brands are shown on pages 66-67.
NOTE IMG Academies brands ARE NO LONGER
locked up with the IMG Academies logo because
IMG now exists in each academies name
Please refer to Dos and Dont’s on page XX
NOTE the consistent usage of stacked lock-ups when displayed as a group
Section 1.4
19
IMG Academies Brands - IMG Bollettieri Tennis Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCKUP) LOGO
SECONDARY (GRAPHIC) LOGO
Graphic logos are to be used only in
approved instances.
When all of the academy logos appear on one
document /environment, the text lock-ups (the
primary logos) must be used.
NOTE there is only one lockup option for this
academy. Make sure to be consistent when
any other academy logos appear together as a
group. DO NOT alternate usage options between
academies.
up the elements.
files provided.
Section 1.4
20
Color palette
The IMG Bollettieri Tennis Academy logo and
lockup can only be reproduced in the following
color palettes:
Please see pg 58 for color usage DONTS
LOCKUP PALETTE
Black
IMG Blue
GRAPHIC LOGO PALETTE
Black
C
0
M
0
Y
0
R
0
G
0
B
0
K
100
Gold
C
5
M Y
20 95
K
0
R G B
243 199 39
NOTE the graphic logo can only be reprouduced as a one color
logo in either black or white (see next page)
IMG Blue
PANTONE® 2935
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
IMG Blue
PANTONE® 2935
Section 1.4
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
21
Solid color usage
On white backgrounds, please use the full color
logo and the lockup in color palette on the right.
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
When using on non-white backgrounds, the
IMG Bolletieri Tennis Academy can be only
reproduced in the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
Please see pgs 61–62 for usage on
non-solid backgrounds
Light BG
Section 1.4
22
CLEAR SPACE
In order for the IMG Bollettieri Tennis Academy
marks to have the most impact, it is important
to respect the clear spaces indicated. Please do
not allow anything to encroach into the spaces
indicated in the examples on the right.
The symbol’s clear space is directly proportional
to the specific size of the symbol being used.
the IMG Bollettieri Tennis Academy marks are
used, text, photos and other logos must respect
the clear space. For both marks, the clear space
on all four sides of the symbol is the width of the
word ‘IMG’ in the marks (see diagrams).
The IMG Bollettieri Tennis Academy lockup logo
has a minimum size requirement of .3” (7.62 mm)
in height as measured from the baseline point to
its cap height. Note this is a minimum size.
The IMG Bollettieri Tennis Academy graphic
logo has a minimum size requirement of .375"
(9.525 mm) in height as measured from the
baseline point to its cap height. Note this is a
minimum size.
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
Section 1.4
.3" (7.62 mm)
.375"
(9.525 mm)
The above measurements are the smallest usage size allowable for each mark.
23
Alignment
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘S’ in the IMG
Bollettieri Tennis Academy marks.
collateral is the left-most vertical (outer edge)
of the capital ‘B’ of the IMG Bollettieri Tennis
Academy marks.
CORRECT LOGO ALIGNMENT
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Be mindful to respect the logo clear space when
aligning logos.
Section 1.4
24
IMG Academies Brands - IMG Leadbetter Golf Academy
PRIMARY (LOCK-UP) LOGO
approved instances.
academies.
up the elements.
files provided.
Section 1.4
25
Color palette
The IMG Leadbetter Golf Academy logo and lockup can
only be reproduced in the following color palettes:
LOCKUP PALETTE
IMG Blue
Black
IMG Blue
C
0
M
0
Y
0
R
0
G
0
B
0
Black
K
100
IMG Blue
PANTONE® 2935
Section 1.4
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
26
Solid color usage
Dark BG
IMG Leadbetter Golf Academy can be only
Light BG
Section 1.4
27
CLEAR SPACE
In order for the IMG Leadbetter Golf Academy
marks to have the most impact, it is important
the IMG Leadbetter Golf Academy marks are
the clear space. For both marks, the clear space
The symbol’s clear space is directly proportional to the
specific size of the symbol being used.
The IMG Leadbetter Golf Academy lockup logo
in height as measured from the baseline point to
its cap height. Note this is a minimum size.
The IMG Leadbetter Golf Academy graphic
logo has a minimum size requirement of .62"
baseline point to its cap height. Note this is
a minimum size.
Section 1.4
.3" (7.62 mm)
.62"
(15.75 mm)
28
Alignment
vertical (outer edge) of the capital ‘F’ in the
IMG Leadbetter Golf Academy marks.
Alternate text alignment in advertising and collateral
is the left-most vertical (outer edge) of the capital ‘L’
in the IMG Leadbetter Golf Academy marks.
applicable
aligning logos.
Section 1.4
29
IMG Academies Brands - IMG Soccer Academy
IMG Soccer Academy
approved instances.
ALTERNATE (LOCK-UP) LOGO
up the elements.
files provided.
Section 1.4
NOTE the two lockup options of the above logos,
stacked (top) and single line (bottom). Use the
appropriate option that best fits the document /
environment it is being used. Usage of the
stacked lock-up logo is the preferred.
Make sure to be consistent when any other
academy logos appear together as a group.
DO NOT alternate usage options between
academies.
30
Color palette
The IMG Soccer Academy logo and lockup can only
be reproduced in the following color palettes:
LOCKUP PALETTE
Black
IMG Blue
Black
Gold
C
0
M
0
Y
0
R
0
G
0
B
0
K
100
C
0
M Y
20 95
K
0
R G B
243 199 39
IMG Blue
White
IMG Blue
C
5
M
0
Y
0
R
G
B
255 255 255
K
0
PANTONE® 2935
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
Section 1.4
31
Solid color usage
Dark BG
IMG Soccer Academy can be only reproduced in
the following color palette:
reversed logo is not legible)*
*NOTE one color (black) IMG Soccer Academy logo is different
then the one color (white) version. Please make sure to
use the correct logo.
Light BG
*Note difference
Section 1.4
32
CLEAR SPACE
In order for the IMG Soccer Academy marks to
have the most impact, it is important to respect
the clear spaces indicated. Please do not allow
anything to encroach into the spaces indicated in
the examples on the right.
the IMG Soccer Academy marks are used, text,
photos and other logos must respect the clear
space. For both marks, the clear space on all four
sides of the symbol is the width of the word ‘IMG’
in the marks (see diagrams).
The IMG Soccer Academy stacked lockup logo
has a minimum size requirement of .3” (7.62 mm).
The single line lockup logo has a minimum
size requirement of .08” (2.24mm) in height as
measured from their baseline points to their cap
heights. Note these are minimum sizes.
The IMG Soccer Academy graphic logo has a
minimum size requirement of 1” (25.4 mm) in
height as measured from the baseline point to its
cap height. Note this is a minimum size.
Section 1.4
The symbol’s clear space is directly proportional to the specific size of the symbol being used.
.3” (7.62 mm)
1" (25.4 mm)
.08" (2.24 mm)
33
Alignment
vertical (outer edge) of the ‘shield’ in the IMG
Soccer Acdemy logo and of the capital ‘Y’ in the
lockups.
of the ‘shield’ or the capital ‘I’ of the lockups in
the IMG Soccer Academy marks.
applicable
Be mindful to respect the logo clear space
when aligning logos.
Section 1.4
34
IMG Academies Brands - IMG Baseball Academy
approved instances.
up the elements.
files provided.
Section 1.4
academies.
35
Color palette
The IMG Soccer Academy logo and lockup can only
be reproduced in the following color palettes:
LOCKUP PALETTE
Black
IMG Blue
C
0
M
0
Y
0
R
0
G
0
B
0
Black
IMG Blue
White
Green
K
100
IMG Blue
C
0
PANTONE® 2935
Section 1.4
LOGO PALETTE
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
M
0
Y
0
K
0
C M
81 4
Y
81
K
0
R
G
B
255 255 255
R G B
0 171 103
Red
NOTE the graphic logo can
only be reprouduced as a
one color logo in either black
or white (see next page)
C
0
M
90
Y
86
R
239
G
65
B
53
K
0
36
Solid color usage
Dark BG
IMG Baseball Academy can be only reproduced in
reversed logo is not legible)*
*NOTE one color (black) IMG Baseball Academy logo is
different then the one color (white) version. Please make
sure to use the correct logo.
Light BG
*Note difference
Section 1.4
37
CLEAR SPACE
In order for the IMG Baseball Academy marks to
anything to encroach into the spaces indicated in the
examples on the right.
For all applications (collateral, ads, etc.) in which the
IMG Soccer Academy marks are used, text, photos
and other logos must respect the clear space. For
the logo, the clear space on all four sides of the
symbol is half the diameter of the baseball
(see diagram). For the lockups, its the width of the
The IMG Baseball Academy stacked lockup has
a minimum size requirement of .3” (7.62 mm).
The IMG Baseball Academy graphic logo has a
minimum size requirement of 1” (25.4 mm) in height
as measured from the baseline point to its cap
height. Note this is a minimum size.
These marks should be reproduced consistently, at
regular sizes on specific elements that will be part
of a series (print ads, sell sheets, brochures, etc.), to
preserve legibility and consistently present a strong,
recognizable brand identity.
Section 1.4
.3" (7.62 mm)
1" (25.4 mm)
.08" (2.24 mm)
38
Alignment
vertical (outer edge) of the lowercase ‘l’ in the
IMG Baseball Academy graphic logo and of the
capital ‘L’ or ‘Y’ in the lockups.
of the capital ‘B’ in the IMG Baseball Academy
logo or of the capital ‘I’ in the IMG Baseball
Academy text lockups.
applicable
Section 1.4
39
IMG Academies Brands - IMG Basketball Academy
approved instances.
up the elements.
files provided.
Section 1.4
academies.
40
Color palette
The IMG Basketball Academy logo and lockup can
LOCKUP & GRAPHIC LOGO PALETTE
Black
C
0
M
0
Y
0
R
0
G
0
B
0
K
100
IMG Blue
PANTONE® 2935
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
Section 1.4
41
Solid color usage
Dark BG
IMG Basketball Academy can be only reproduced
in the following color palette:
Light BG
Section 1.4
42
CLEAR SPACE
In order for the IMG Basketball Academy marks
to have the most impact, it is important to respect
the IMG Basketball Academy marks are used,
text, photos and other logos must respect the
clear space. For both marks, the clear space on
all four sides of the symbol is the width of the
The IMG Basketball Academy stacked lockup logo
The IMG Basketball Academy graphic logo has a
minimum size requirement of .513” (13.03 mm) in
Section 1.4
The symbol’s clear space is directly proportional to the specific size
of the symbol being used.
.3" (7.62 mm)
.513" (13.03 mm)
.08" (2.24 mm)
43
Alignment
vertical (outer edge) of the capital ‘L’ or ‘Y’ in the
IMG Basketball Academy marks.
collateral is the left-most vertical (outer edge) of
the ‘player silohette’ in the graphic logo and of
the capital ‘I’ in the lockups.
applicable
aligning logos.
Section 1.4
44
IMG Academies Brands - IMG Performance Institute
NOTE only the lockup logos for IMG Performance Institute.
There is no graphic logo.
approved instances.
up the elements.
files provided.
Section 1.4
academies.
45
Color palette
The IMG Performance Institute lockups can only be
reproduced in the following color palettes:
LOCKUP PALETTE
IMG Blue
Black
C
0
M
0
Y
0
R
0
G
0
B
0
K
100
IMG Blue
PANTONE® 2935
Section 1.4
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
46
Solid color usage
On white backgrounds, please use the lockup in
color palette on the right.
Dark BG
IMG Performance Institute can be only
Section 1.4
Light BG
47
CLEAR SPACE
In order for the IMG Performance Institute
lockups to have the most impact, it is important
the IMG Performance Institute lockups are used,
text, photos and other logos must respect the
clear space. For both lockups, the clear space
The symbol’s clear space is directly proportional to the specific size of the symbol being used.
The IMG Performance Institute stacked lockup
Section 1.4
.3" (7.62mm)
.08" (2.24 mm)
48
Alignment
vertical (outer edge) of the capital ‘E’ in the
IMG Perfromance Institute lockups.
of the capital ‘I’ in the IMG Performance Institute
lockups.
Align copy or images to the dotted lines indicated at right.
Align logo to page’s margins when aligning to copy or images isn’t applicable
Section 1.4
49
IMG Academies Brands - IMG Madden Football Academy
IMG Madden Football Academy
approved instances.
academies.
up the elements.
files provided.
Section 1.4
50
Color palette
The IMG Madden Football Academy lockups can
Black
C
0
M
0
Y
0
R
0
G
0
B
0
K
100
IMG Blue
PANTONE® 2935
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
Section 1.4
51
Solid color usage
On white backgrounds, please use the lockup in
color palette on the right.
Dark BG
IMG Madden Football Academy can be only
Light BG
Section 1.4
52
CLEAR SPACE
In order for the IMG Madden Football Academy
lockups to have the most impact, it is important
the IMG Madden Football Academy lockups are
the clear space. For both lockups, the clear space
The IMG Madden Football Academy stacked
lockup has a minimum size requirement of .3”
(7.62 mm) in height as measured from their
baseline points to their cap heights. Note this is a
minimum sizes.
The IMG Madden Football Academy graphic
logo has a minimum size requirement of .513”
baseline point to its cap height. Note this is a
minimum size.
.3" (7.62 mm)
.513" (13.03 mm)
Section 1.4
53
Alignment
vertical (outer edge) of the capital ‘L’ the
IMG Madden Football Academy marks.
the of the capital ‘I’ in the lockup and the ‘player
silohette’ in the graphic logo.
applicable
Section 1.4
54
IMG Academies Brands - IMG Lacrosse Academy
IMG Lacrosse Academy
approved instances.
up the elements.
files provided.
Section 1.4
academies.
55
Color palette
The IMG Lacrosse Academy logo and lockup can
Black
C
0
M
0
Y
0
R
0
G
0
B
0
K
100
IMG Blue
PANTONE® 2935
C
100
M
52
Y
0
R
0
G
B
118 192
K
0
Section 1.4
56
Solid color usage
Dark BG
IMG Lacrosse Academy can be only reproduced in
Light BG
Section 1.4
57
CLEAR SPACE
In order for the IMG Lacrosse Academy marks to
the IMG Lacrosse Academy marks are used, text,
photos and other logos must respect the clear
space. For both marks, the clear space on all four
sides of the symbol is the width of the word ‘IMG’
in the marks (see diagrams).
The IMG Lacrosse Academy stacked lockup logo
The IMG Lacrosse Academy graphic logo has a
minimum size requirement of .513” (13.03 mm) in
Section 1.4
The symbol’s clear space is directly proportional to the specific size
of the symbol being used.
.3" (7.62 mm)
.513" (13.03 mm)
.08" (2.24 mm)
58
Alignment
vertical (outer edge) of the capital ‘E’ or ‘Y’ in the
IMG Basketball Academy marks.
the ‘player silohette’ in the logo and of the capital
‘I’ in the lockups.
applicable
aligning logos.
Section 1.4
59
What not to do
IMG Academy marks.
NEVER use any color
Please apply these rules (where applicable) to the
all IMG Academy logos and lockups.
NEVER use a blue
logo on a black
background or any
color that isn’t part
of the brand color
palette.
(where applicable)
NEVER use a one color
version other than
black or white.
NEVER use tints of
any color on any
background.
NEVER use a
background pattern
that violates the
clear space.
NEVER use two colors
on any background.
NEVER use
two colors other
than ones allowed.
NEVER use outlines on
any background.
NEVER add a
drop shadow or
an outer glow.
Section 1.4
60
IMG Academy lockup DON’TS
What not to do
INCORRECT USAGE EXAMPLES
Do not alter any IMG Acedemy lock-ups in
any way.
NEVER rearrange any
of the components
within the lock-up.
all IMG Academy lockups.
NEVER change any
of the weights of the
components within
the lock-up.
IMG
NEVER change the
size of any of the
components within
the lock-up. Keep
proportions of original
when re-sizing.
NEVER attempt to
recreate or change the
typeface of the lock-up.
Section 1.4
IMG
PERFORMANCE
INSTITUTE
61
IMG Academy graphic logo DON’TS
What not to do
INCORRECT USAGE EXAMPLES
Do not alter any IMG Acedemy graphic logos in
any way.
NEVER use any player
silhouette alone.
all IMG Academy logos.
NEVER rearrange any
of the components
within the logo.
NEVER change the
size of any of the
components within the
logo. Keep proportions
of original when resizing.
NEVER attempt to
recreate or change the
typeface of the logo.
Section 1.4
IMG
LACROSSE
ACADEMY
62
Lockup usage on non-solid backgrounds DON’TS
actual size
actual size
Section 1.4
63
Graphic logo usage on non-solid backgrounds DON’TS
actual size
actual size
Section 1.4
64
IMG Academies joint ventures/licensed properties
A select number of approved joint ventures or
licensed projects will require tagging another
name/logo with an “at IMG Academies” graphic
as shown in the examples to the right. The
horizontal ‘endorser logo’ should be used in IMG
Blue (2935 when adding to or being created within
other logos whenever possible). Black is also
acceptable, as well any complimentary color that
is used within the primary joint venture logo. The
horizontal “endorser logo’ must be positioned
and placed at a size that offers clear visibility.
IMG Academies Joint ventures/LICENSED PROPERTIES
The Wellness Spa
A joint venture underwritten by Cay Club for
a wellness spa on-site at IMG Academies.
Legends Bay
A license contract with the developer/builders
of a high end residential community on Sarasota
Bay, just west of IMG Academies Golf &
Country Club.
The Pendleton School
A college preparatory school located on the
grounds of the IMG Academies.
Section 1.4
65
Identity Materials
Identity Materials
SECTION 2
PG
IMG Academies business cards
68
IMG Academies letterhead
69
IMG Academies envelopes
70
IMG Academies mailing label
71
IMG Academies notepads
72
IMG Academies notecards /envelopes
73
IMG Academies memo / fax
74
IMG Academies PowerPoint templates
75
IMG Academies new-business template
76
IMG Academies RFP/proposal
76
IMG Academies desktop wallpaper
77
Email signature
78
IMG Academies signage — interior, exterior
79
Corporate signage — interior, exterior
80
Identity Materials
IMG Academies business cards
When using the endorsed IMG Academies logo
on bussines cards, the primary stacked lock-up
should be used.
.3676"
Chris Ciaccio
Director Sales & Marketing
9.337 mm
The preferred stock for printing business cards is
Classic Crest Avalanche White Smooth, 100# Cover.
O: 941.752.2504
F: 941.752.2531
[email protected]
5500 34th Street West
Bradenton, FL 34210
www.imgacadmies.com
Outside the Americas and Europe, use these
guidelines to create business cards in a
standard size.
NOTE card example has the maximum amount of
lines permitted (11). If a business card has fewer
lines (i.e. no mobile #), its information should still be
vertically centered.
Address block set in: Din Regular 8pt;
leading: 9pt; tracking: -15.
Copy is black, flush left, ragged right.
USA front
Order IMG Academies business cards through
my.imgworld.com.
Native files of the IMG Academies
business card can be downloaded from
the http://imgbrandmanagement site
under the Creative Assets tab. Please
submit for approval prior to printing.
.3”
Chris Ciaccio
7.62 mm
O: 941.752.2504
F: 941.752.2531
[email protected]
Bradenton, FL 34210
www.imgacadmies.com
NOTE example at the left illustrates the
IMG Bolletieri Tennis Academy layout. The other
academy logos will also be set at their minimums
sizes to be consistent.
USA front
CARD SIZES
Gray
.3676"
9.337 mm
3.5" X 2"
(Americas)
85 mm X 55 mm
(Europe)
NOTE cards are not to scale.
USA back
Section 2
68
Identity Materials
IMG Academies letterhead
When using the endorsed IMG Academies logo on
letterhead, the primary stacked lock-up should
be used.
2.125"
The preferred stock for printing the letterhead
is Classic Crest Writing Avalanche White
Smooth, 24#.
guidelines to create letterhead in a standard size.
2.125"
.4185"
53.975 mm
53.975 mm
10.63 mm
2.125"
1.125"
28.575 mm
Order IMG Academies letterhead through
my.imgworld.com.
Native files of the IMG Academies letterhead can be
downloaded from the http://imgbrandmanagement
site under the Creative Assets tab. Please submit
for approval prior to printing.
1"
John Smith
ABC Coporation
1234 Main Street
Anytown, US 1234
A
A
Dear John Smith:
Dear John Smith:
duisim verciliquip enim dolesequisit nit nim dolobor eetummo lessectem adip ercilit alit nis nulput
dolor sed tionsecte dip eraesent prat, quat. Vulla consendre faci euipsuscil esse commodo odolor
alissent ilit aliquat. Ut nosto od dolore tat luptatummy nullute do odolortis ate delis enibh et am
zzriuscip eliquatue ea faccum velessecte dolor incin henis nonseniatem ver alit lobor in et dolore
deliquat praestrud eum iril doloreet, summy nulputat.
duisim verciliquip enim dolesequisit nit nim dolobor eetummo lessectem adip ercilit alit nis nulput
dolor sed tionsecte dip eraesent prat, quat. Vulla consendre faci euipsuscil esse commodo odolor
alissent ilit aliquat. Ut nosto od dolore tat luptatummy nullute do odolortis ate delis enibh et am
zzriuscip eliquatue ea faccum velessecte dolor incin henis nonseniatem ver alit lobor in et dolore
deliquat praestrud eum iril doloreet, summy nulputat.
Gait lorer irit praessit prat exercin cilisit velendreet wis nos aci tie ero do exero euguerc illuptat,
commolor augiam diam dipit ut non ulputpat.Put verit, sit dolore magnim do duis amet iriure modipit
landre facilis aliqui etue magnim alit, conullutpat.
1.125"
28.575 mm
1.125"
28.575 mm
Gait lorer irit praessit prat exercin cilisit velendreet wis nos aci tie ero do exero euguerc illuptat,
commolor augiam diam dipit ut non ulputpat.Put verit, sit dolore magnim do duis amet iriure modipit
landre facilis aliqui etue magnim alit, conullutpat.
Ril ip eros nulland ionsenis alismodiat adiat vendre tie dolortin utate mincili quisisi eugait luptat
lore dolorem quat.Or acip elismolum velesent la feu facidunt veros accum dit, qui blamet, eetummo
lessectem adip sequipit utpat.
Ril ip eros nulland ionsenis alismodiat adiat vendre tie dolortin utate mincili quisisi eugait luptat
lore dolorem quat.Or acip elismolum velesent la feu facidunt veros accum dit, qui blamet, eetummo
lessectem adip sequipit utpat.
Sincerely,
Sincerely,
Benjamin Weisman
Art Director
IMG Creative
Benjamin Weisman
Art Director
IMG Creative
PAPER SIZES
25.4 mm
53.975 mm
13.97 mm
January 1, 2008
January 1, 2008
John Smith
ABC Coporation
1234 Main Street
Anytown, US 1234
2.125"
.55"
53.975 mm
B
5550 34th Street West, Bradenton, FL 34210 O: 914.755.1000 F: 941.752.2531 www.imgworld.com
1"
25.4 mm
1"
25.4 mm
B
5550 34th Street West, Bradenton, FL 34210 O: 914.755.1000 F: 941.752.2531 www.imgworld.com
1.125"
28.575 mm
1"
25.4 mm
NOTE letterhead example is not to scale. Measurements are from edge of page.
Copy location will depend on paper size.
A - Body copy set in:
Din 10pt; leading: 12pt.
Copy is black.
LETTER
8.5" X 11"
(Americas)
Section 2
A4
B - Bottom address block
set in: Din Regular 10pt;
tracking: -15.
Copy is gray.
210 mm X 297 mm
(Europe)
69
Identity Materials
IMG Academies envelopes
The preferred stock for printing the envelope is
Classic Crest Writing #10 Square Flap Envelope,
Avalanche White Smooth, 24#.
Gray
.3691"
9.375 mm
guidelines to create envelopes in standard sizes.
A - Address block set in:
Din Regular 8pt; leading: 11pt;
tracking: -15; copy is centered
Copy is gray.
.3691"
Order IMG Academies envelopes through
my.imgworld.com.
9.375 mm
A
B
Bradenton, FL 34210
Native files of the IMG Academies envelope can be
B - Recipients name set in:
Black Din Regular 12pt.
Copy is black.
4.75"
120.65 mm
These blue envelopes are new and
can be used to replace white ones
of same size.
ENVELOPE SIZES
Bradenton, Florida 34210
Available in both #10 &
6”X 9” sizes (Americas only)
#10
9.5" X 4.125"
(Americas)
DL
(BLUE ONLY)
6" X 9"
(Americas)
NOTE envelopes are not to scale.
(WHITE ONLY)
220 mm X 110 mm
(Europe)
Section 2
70
Identity Materials
IMG Academies mailing label
The preferred stock for printing the mailing label
is Classic Crest Pressure Sensitive Label Stock,
Avalanche White Smooth.
guidelines to create mailing labels in standard sizes.
Order IMG Academies mailing labels through
my.imgworld.com.
Native files of the IMG Academies
mailing label can be downloaded from the
http://imgbrandmanagement site under
the Creative Assets tab. Please submit
.3691"
9.375 mm
A
A - Recipients name set in:
Din Regular 12pt; copy is centered.
Copy is black.
B - Address block set in:
Din Regular 8pt; tracking: -15; copy is centered.
Copy is gray.
John Smith
ABC Corporation
1234 Main Street
Anytown, US 12345
B
5500 34th Street West, Bradenton, FL 34210
NOTE mailing label is not to scale.
LABEL SIZE
6" X 4" (Americas)
130 mm X 90 mm (Europe)
Section 2
71
Identity Materials
IMG Academies notepads
.3434"
The preferred stock for printing the notepads is
60# Text White with basic chipboard backing.
.25"
6.35 mm
8.722 mm
NOTE
differences in
color and name
usage.
guidelines to create notepads in standard sizes.
Order IMG Academies notepads through
my.imgworld.com.
Native files of the IMG Academies notepad can be
Chris Ciaccio
Directors/
Vice Presidents
Logo/name printed
in black.
General IMG notepad
Logo printed in black.
A
Sam Zussman
Notepads are not to scale.
.375"
Senior VPs and above
9.525 mm
A - Name set in: Medium 9pt;
color: IMG Blue; copy is centered.
NOTEPAD
A6
4.25" X 5.5"
(Americas)
Section 2
105 mm X 148 mm
(Europe)
72
Identity Materials
IMG Academies notecards /envelopes
Notecards print on Classic Crest Avalanche
White Smooth 100# Cover and is then scored.
.3691"
9.375 mm
The preferred stock for printing the notecard
envelope is Classic Crest Writing #A2 Square
Flap Envelope, Avalanche White Smooth, 24W.
A
Bradenton, FL 34210
.5014"
12.735 mm
guidelines to create notecards and envelopes in
standard sizes.
Order IMG Academies notecards or envelopes through
my.imgworld.com.
Native files of the IMG Academies notecard
and envelope can be downloaded from the
http://imgbrandmanagement site under the
Creative Assets tab. Please submit for approval
prior to printing.
Fold-over notecard
Fold-over envelope
NOTE notecard and notecard envelope are not to scale.
A - Address block set in: Din Regular 8pt; leading: 11pt; tracking: -15;
copy is gray and centered.
FOLD-OVER NOTECARD AND ENVELOPE
A2
5.5" X 8.5"
5.5" X 4.25" (folded)
(Americas)
Section 2
5.625" X 4.375"
(Americas)
73
Identity Materials
IMG Academies memo/fax
IMG Academies memo and fax templates should
be used as necessary.
IMG ACADEMIES MEMO TEMPLATE
IMG ACADEMIES FAX TEMPLATE
guidelines to create memo/fax templates in
standard sizes.
IMG Academies memo/fax templates can be
site under the Templates tab.
MEMO
FAX
Date:
4/18/2008
Date:
4/18/2008
To:
Jane Doe
Fax number
000-000-0000
From:
John Doe
To:
Jane Doe
RE:
Memo
From:
John Doe
RE:
Fax
Type goes here…
Type goes here…
5550 34th Street West, Bradenton FL 34210 T:(941) 755 1000 F:(941) 752 2531 www.imgworld.com
4/30/08
Section 2
Confidential
1
4/30/08
Confidential
1
74
Identity Materials
IMG Academies PowerPoint templates
IMG Academies PowerPoint templates should be
used for all presentations. A variety of options are
provided for corporate and divisional use.
guidelines to create PowerPoint templates in
standard sizes. For a custom template, please
contact IMG Creative.
IMG Academies PowerPoint templates can be
POWERPOINT TEMPLATE
Blue Divider
This will be a divider slide header
This will be support copy
This will be the title
Presentation Title
Date 2008
3
IMG
This will be subhead copy
Blue Content
This will be a page header
»
This will be support copy
Date 2008
Presentation Title
Date 2008
2
IMG
PRIMARY - Blue Cover
This will be the title
This will be subhead copy
Date 2008
ALTERNATE - White Cover
Section 2
75
Identity Materials
IMG Academies new-business template
This IMG Academies-branded template should
be used for new-business presentations to show
equal partnership and weight between a potential
new client and IMG. It can serve as an alternative
to creating a customized presentation.
NEW-BUSINESS POWERPOINT TEMPLATE
Please ensure you are using the correct brand
logo of the prospective client, and if you have
questions, please contact IMG Marketing.
IMG Academies new-business templates can be
Use of color logo is preferred.
Left align this logo to title, subhead and date above.
Bottom align to IMG logo.
Size should be such that prominence is equal to IMG logo, but
not to exceed height of IMG logo (approx .5").
Right alignment: same distance from right edge as slide # is
from left edge (approx .33").
Bottom align to “Date 2008.”
Size should be such that prominence is equal to IMG Ascenders,
but not to exceed height of the Ascenders (approx .38").
Section 2
76
Identity Materials
IMG Academies RFP/proposal
The RFP/proposal template should be used
when drafting a proposal and responding to RFPs
and white papers of potential clients. It serves
as an alternative to PowerPoint (in Word) and
provides a clean and consistent platform for the
IMG Academies brand.
RFP/ PROPOSAL TEMPLATE
IMG Academies RFP/proposal templates can be
Cover page
Section 2
Internal page
77
Identity Materials
IMG Academies desktop wallpaper
A variety of IMG Academies wallpaper is available
to customize your desktop.
IMG ACADEMIES DESKTOP WALLPAPER
IMG Academies wallpaper is accessible on your
computer through the Control Panel.
Wallpaper is available in 1024 x 768, 1280 x 800 and 1680 x 1050
resolutions.
Section 2
78
Identity Materials
Email signature
IMGIMG
Corporate
E-mail Signature
CORPORATE
SIGNATURE
IMG Academies employees should use the IMG
corporate email signature.
A - Appropriate logo
To download email-signature creation instructions,
go to the http://imgbrandmanagement site under
the Templates tab.
1
A
B - Use Din Medium, your name followed by 2 spaces then
your title in gray.
B
Steve Smith Soccer Coordinator, The Soccer Academy
T: 941 755 2510 • F: 941 752 2546 • [email protected]
5500 34th Street West • Bradenton, FL 34210
2
4
3
Telephone & Email (optional) lines are separated by blue dots.
If you omit your email address, make sure you delete the dot
that precedes it.
Address line appears in gray with a blue dot between
street and city.
1) IMG Ascenders Logo
2) In the Name & Title Line, your name is blue followed by 2 spaces, then your title in gray.
3) Telephone & E-mail (optional) Lines are in gray, separated by blue dots. If you omit your e-mail
address, make sure to delete the separator dot that precedes it.
4) Address Line appears in gray with a blue separator dot between the street and city.
Colors:
All references to blue are 0R 82G 147B.
All references to gray are 164R 166G 166B.
Fonts:
All type is Din Medium.
Size:
There are 2 options for size, as appearance will vary based on your computer’s settings.
Large – All type in lines 1-4 is 14 pt. Separator dots on the Telephone & E-mail Line are 12 pt.
Use IMG_Corp_rgb_sig_large.gif for the logo.
Small – All type in lines 1-4 is 12 pt. Separator dots on the Telephone & E-mail Line are 10 pt.
Use IMG_Corp_rgb_sig_small.gif
Section 2
79
Identity Materials
IMG Academies signage — interior, exterior
For corporate signage for interiors and exteriors
of offices, please utilize the IMG Academies logo.
All updates and changes to corporate signage
must be approved by your office facilities
manager and IMG Marketing. All logo usage
rules from guidelines apply to any new signage
being produced, including color, clear space, etc.
INTERIOR
EXTERIOR
Gym
Entrance doors
IMG-endorsed brands may use their own logo for
office signage with approval from IMG Marketing.
Section 2
80
Marketing Materials
Marketing Materials
SECTION 3
PG
IMG Academies marketing materials overview
83
IMG Academies general advertising — print ads
84
IMG Academies brochures
85
IMG Academies flyers
86
IMG Academies endorsed-brand flyers
87
IMG Academies Admissions brochures
88
Marketing Materials
IMG Academies marketing materials overview
The following section shows a sample of templates created
for print ads, brochures, flyers and folders. The templates
must be used as provided. Any changes must be approved
by IMG Academies Marketing and IMG Marketing.
This is to be strictly enforced to ensure brand identity and
voice throughout all communications.
Section 3
83
Marketing Materials
IMG Academies general advertising — print ads
Any significant copy or layout changes must be
approved by IMG Marketing.
IMG ACADEMIES GENERAL AD – FULL PAGE
Main Image
Supporting Images
rise to the next level
Headline
IMG Academies — the world’s largest, most prestigious multi-sport training institution
Many of the world’s best professional athletes including
Maria Sharapova, Paula Creamer, Freddy Adu, Joey Votto
and Luol Deng train at IMG Academies. But you don’t have to
training and education.
IMG Soccer Academy
Body Copy
Call to Action
IMG Academies Logo
Disclosure Copy
Section 3
84
Marketing Materials
IMG Academies brochures
Any significant copy or layout changes must
be approved by IMG Marketing.
SOCCER ACADEMY BROCHURE - OUTSIDE AND INSIDE
Front Cover
Features/Facilities
aluMni
Full-time academy residency Program
team training
Weekly sessions
summer camps
n 300-acre IMG campus
n 7 Bermuda grass soccer fields
n World-class Tennis, Golf, Basketball, Baseball, Softball,
Swimming and Fishing Academies
n International Performance Institute (including physical
and mental conditioning, sports medicine, communications
training, and nutrition and regeneration programs)
n IPI Training Center: 10,000-sq. ft. weight room, multiple
training surfaces: artificial turf, natural grass, 4-lane track
and training hill
n IMG Academies Golf & Country Club, a 7,000-yard,
par 72 golf course
n game on
n Sports Therapy Center
n Academy Realty
n The Wellness Spa
n Dorm housing
n Cafeteria/adult dining rooms
n 2 pools
n Classroom/study areas/computer learning center
n Recreation area
n Real estate options (Legends Bay, Legends Cove,
Champions Walk, Bollettieri Resort Villas and Residences
and Academy Park Villas and Residences)
n Luxurious accommodations
n Clubhouse/conference center
n Pendleton School (K–12)
n University of Miami (language school and college courses)
n Fabulous weather, beautiful beaches
n Great Florida attractions nearby
n Secure campus with 24-hour supervision
Damarcus Beasley
Glasgow Rangers
Tim Howard
Everton F.C.
Michael Parkhurst
New England Revolution
Kevin Burns
Rochester Rhinos
Dave Mahoney
Chicago Fire
Heath Pearce
Hansa Rostock
Jon Busch
Chicago Fire
Kyle Martino
L.A. Galaxy
Marco Velez
Puerto Rico Islanders
Miguel Gonzalez
New England Revolution
Kurt Morsink
Kansas City Wizards
Alex Yi
Dallas Burn
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Features/
Facilities
For a complete list, go to www.imgacademies.com.
coachinG staFF
Tom Durkin
Director of Coaching &
Player Development
Derek Leader
Assistant Director
of Coaching &
Player Development
Giovanni Fernandes
Staff Coach
Scott Bowers
Goalkeeper/Coach
Jim Rooney
Staff Coach
Jared Vock
Staff Coach,
University of South Florida
Ian Martin
Staff Coach
Ferdi DeMatthaeis
Staff Coach
Tim Mulqueen
US Soccer U-17 GK Coach
Blaine Bott/
Heidi Goodrich
Strength &
Conditioning Coaches
2008 IMG ACADEMIES
the evolution oF iMG acadeMies
IMG Academies (IMGA) started with the
Nick Bollettieri Tennis Academy (NBTA)
in 1978. In the ’80s, Nick and his staff built
the world’s most dominant tennis training
academy. In 1987, the NBTA joined IMG,
strengthening its international presence.
THE
SOCCER
ACADEMY
In the early ’90s, IMG, Bollettieri and
long-time Directors, Ted Meekma
and Greg Breunich, expanded the Academy
training and education philosophy
from tennis to multiple sports: golf then
soccer, performance training, baseball
and basketball.
Amanda Gatchel
Business Unit Manager
Dion Daniels
Soccer Operations
Taryn Morgan
Josh Lifrak
Mental Conditioning
The 300-acre IMGA campus in Bradenton,
Florida continues to grow. Today, the world’s
#1 multi-sport training complex for
youth, collegiate, adult and professional
athletes consists of the NBTA, the David
Leadbetter Golf Academy, The Soccer,
Baseball, Softball, Basketball and
Swimming Academies, International
Performance Institute (IPI), the Professional
Fishing Academy, game on, Pendleton
School, University of Miami, The Wellness
Spa, IMGA Golf & Country Club and
Academy Realty.
For More inForMation:
t: 800.872.6425
w: www.imgacademies.com
Evolution of
IMG Academies
It is known, collectively, as IMG Academies.
Note: The Evert Tennis Academy in Boca Raton, Florida
and Crested Butte Academy (mountain sports) in Colorado,
are also part of the IMG Academies family.
area
6 miles from Sarasota/
Bradenton International
Airport; 45 miles south
of Tampa International
Airport
n 10 miles from beautiful
Gulf beaches
n 90 miles from Orlando
and Disney World
Jacksonville
n
Map
Orlando
the soccer acadeMy
IMG Academies
www.imgacademies.com
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
Tampa
St. Petersburg
Bradenton/IMG Academies
Sarasota
Naples
Miami
Contact
Information
Endorsed Logo
Program Information
WELCOME TO THE
SOCCER ACADEMY!
soccer acadeMy hiGhliGhts
We offer rigorous, highly reputable training. Our program
creates an environment where players achieve success on
the field, in the classroom and in their personal lives.
n
Welcome
Letter
IMGA Soccer Academy, a Nike Premier
Club, provides youth with superior
coaching and the latest training programs,
at the best facilities in the country.
Since we opened in 1994, we have placed
24 players on the US National Teams.
We have 11 players on professional
club teams in MLS and Europe and have
won 2 Dallas Cup Tournaments (2005,
2007), 3 Tampa Sun Bowl Tournaments,
and 13 CDL League Titles (FYSA).
Our year-round program hosts boys
and girls (ages 12–19) of all levels.
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Five-Day-a-Week Training
Technical, tactical, goalkeeping, mental and performance
World-Class Facilities
Seven Bermuda grass fields, strength/conditioning
facilities, video lecture halls
Competitive League Play (weekends)
CDL League (FYSA) and US Academy Development League (USSF)
Domestic/International Tournaments
Nike Friendlies, Dallas Cup, Raleigh Shootout (CASL),
Tampa Sun Bowl, Disney Classic, Orange Classic
Top Coaching Staff in the Country
USSF “A” License, national, professional, collegiate
and regional ODP coaches
USL Player Development League (PDL) and W-League
Train players for college and professional soccer
Nine-Week Boys/Girls Summer Camp (Ages 10 – 19)
Professional and College Teams Pre-season/Mid-Spring Training
US & foreign, 8 MLS and several top 20 collegiate teams
tom durkin
Director, The Soccer Academy
Michael Parkhurst
IMGA Soccer Academy player, 1997 – 2001
2005 MLS Gatorade Rookie of the Year
2006 MLS US Soccer Foundation Humanitarian of the Year
2007 MLS Defender of the Year
2007 MLS Fair Play Recipient
Section 3
residential ProGraMs
Academic Year
Full-Year Residency Program
1st Academic Semester
2nd Academic Semester
Dates
September – June
September – January
January – June
Flexible weeks of training are also available.
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DAY
MONDAY
3:00-3:45 MCA
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06/29–07/04
07/06–07/11
07/13–07/18
Series III: Open/Pro Season
Individual Skills/Energy Systems Development
Positional Play/Explosion & Acceleration
Group Tactics/Off-Ball Movement
07/20–07/25
07/27–08/01
08/03–08/08
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SAT/SUN
Movement SoccerFitness Movement
Regeneration League&
TournamentMatches
suMMer Weekly schedule
4:00-5:45 MatchReview Technical/ Technical/
Tactical
&AnalysisField Tactical
Tactical
Training
&/orClassroom Training
Training
Review
Match
Tactics
FreeKicks
Morning/Midday
11:00-2:00PM
2:00-3:30PM
6:30-7:30
Weights
MON. Brkfst.
TechnicalTraining
Lunch/Relax
IMGAPerformanceInstitute(IPI)
TUE. Brkfst.
TechnicalTraining
Lunch/Relax
Speed/Agility/Quickness(IPI)
Weights
*MCA:MentalConditioningAcademy
*Movement:Speed/agilitytraining
Weights
*SoccerFitness:Trainingbyplayingsoccer
*Regeneration:Recoverytraining
suMMer caMP
Mental Conditioning
Enhancing psychological improvement – self-awareness,
confidence, motivation and discipline
The Academy attracts serious players for a three-week Academy
Series, each equal to year-round training. Players attend in any
order, picking the series best matching their needs, training
alongside the Bradenton Academics and Bradenton Athletics,
two of the USL’s top young teams.
Week I: Individual Skills
Techniques for insight/awareness
Nutrition Assessment
Proper nutrition for top performance
Week II: Individual Tactics
Positional play, better decision-making in each player’s role
College Placement Program
Attaining advanced education and playing soccer at the highest level
Week III: Group Tactics
Fusing individual/positional tactics in team play
Performance Institute
Speed, agility, quickness, strength, power and endurance
06/08–06/13
06/15–06/20
06/22–06/27
Series II: Advanced/Competitive
Advanced Individual Skills
Advanced Individual Tactics/Attack & Defense
Advanced Group Tactics/Positional Play
Note: Sunday arrival; Saturday departure
year-round ProGraMs
Attend Private School, Train Year-Round
The Pendleton School, Edison Academy, St. Stephens School,
Bradenton Prep tailored to the IMGA program
suMMer caMP dates
Series I: Advanced Player
Advanced Skills
Advanced Individual Tactics/Positional Play
Advanced Group Tactics
Full-Year Residency Schedule
(Schedule subject to change)
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“You will not find better coaches in America
than at IMGA Soccer Academy. It prepared
me for life as a professional soccer player.”
game on IMG Academies is proud to offer the unique
game on program. It helps youth/elite athletes with social
skills, adult/coach interaction and college interviews.
These communication skills are invaluable for balance as
an athlete and as a person. Visit www.gameonmedia.com
for more information.
DAY
7:00AM
9:00-11:00AM
SUN. WED. Brkfst.
Technical/FunctionalTraining
Lunch/Relax
IMGAMentalConditioning
THU. Brkfst.
Lunch/Relax
TacticalBriefing
FRI.
Brkfst.
Lunch/Relax
Strength/Power(IPI)
SAT.
Brkfst.
RecreationalActivities
Lunch/Relax
RecreationalActivities(Departure)
Afternoon/Evening
DAY
3:00-4:00PM
4:00-5:00PM
6:00PM
6:30PM
SUN. Arrival&Orientation
EvaluationGames
MON. RecoveryTraining(IPI)
TechnicalTraining
Dinner
LeagueCompetition
TUE. TechnicalTraining
TechnicalTraining
Dinner
WED. TechnicalTraining
TechnicalTraining
Dinner
LeagueCompetition
LeagueCompetition
THU. GameDay
GameDay
Dinner
LeagueCompetition
FRI.
BeachTraining
BeachTraining
Dinner
SAT.
TechnicalTraining
Dinner
RecreationalActivities(Departure)
(Schedule subject to change)
85
Marketing Materials
IMG Academies general flyers
IMG ACADEMIES GENERAL FLYER – FRONT AND BACK
IMG ACADEMIES
PROGRAMS
Full-time Academy semesters
Short-time weeks
Holiday camps
Summer camps
Mini-weeks
n Lessons & customized sessions
n Team training visits
n Clinic tours
n Corporate outings
n Coaching symposiums
n Tournaments
n Family vacation visits
n Four-star condo/villa sales & rentals
n Academic Education (K-12)
n Language classes and university courses
n Golf memberships
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WHERE PLAYERS TRAIN!
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IMG Academies is universally acknowledged as the leading multi-sport
training and education, camp and academy organization in the world.
Located on a 300-acre campus in Bradenton, Florida, the Academies
encompasses the Nick Bollettieri Tennis Academy (NBTA), David Leadbetter
Golf Academy (DLGA), The Soccer, Baseball, Basketball, Softball and
Swimming Academies, The International Performance Institute (IPI),
IMG Academies Golf & Country Club, University of Miami (language
school/university courses), The Pendleton School, Academy Realty
and the Wellness Spa.
“When it comes to size, scope and star power,
IMG Academies...has no peer.”
Endorsed
Academy
Brands
FEATURES/FACILITIES
n
Sports Illustrated
n
Approximately 12,000 junior, collegiate, adult and professional athletes (including
families and corporate groups) from over 80 countries attend IMG Academies every
year to participate in a wide range of programs designed to meet their individual needs.
Participants in these programs receive instruction from over 100 expert coaches and
have daily access to the Academies’ world-class facilities and amenities.
n
300-acre IMG campus
A 30-acre double-ended driving range with target greens, sand bunkers,
chipping/pitching greens with Tiff Eagle grass, 2 covered hitting bays and
a new synthetic turf putting green
New 7,300-sq. ft. Golf Admin Building with putting studio, indoor hitting
bay, club fitting/testing facility, pro shop and numerous video rooms
35 hard courts, 16 clay courts, 1 red clay court, 4 indoor courts (20 lighted)
n Baseball training complex with 2 pro fields, 3 in-field diamonds, 8 batting
cages and 4 mound bullpens
n 2 NBA regulation hardwood courts with 12 teaching stations
n 7 Bermuda grass soccer fields, with adjacent training area
n
Approximately 80% of the Academies’ full-time student graduates attend college, most
with some type of scholarship assistance. And everyone who periodically trains on-site
leaves IMG Academies a healthier and more complete athlete!
NOTE usage
of stacked text
lockups (see
pg XX for usage)
World-class Tennis, Soccer, Baseball, Softball, Basketball and Swimming
IMGA Golf & Country Club, a 7,000-yard, par 72 golf course
International Performance Institute (including physical and mental
conditioning, sports medicine, communications training, and nutrition
and regeneration programs)
n IPI Training Center: 10,000-sq. ft. weight room, multiple training surfaces:
artificial turf, natural grass, 4-lane track and training hill
n game on
n Bollettieri Sports Medicine
n Academy Realty
n The Wellness Spa
n Dorm housing
n Cafeteria/adult dining rooms
n 2 pools
n Classroom/study areas/computer learning center
n Recreation area
n Real estate options (Legends Bay, Legends Cove, Champions Walk, Bollettieri
Resort Villas and Residences and Academy Park Villas and Residences)
n Luxurious accommodations
n Clubhouse/conference center
n Pendleton School (K–12)
n University of Miami (language school and college courses)
n Fabulous weather, beautiful beaches
n Great Florida attractions nearby
n Secure campus with 24-hour supervision
n Physician on campus
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“...the country’s most comprehensive playground
for athletes in training.”
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Sports Illustrated
Many of the world’s top athletes have trained at IMG Academies. Just a sampling of
Academy alumni includes: Andre Agassi, Monica Seles, Jim Courier, Maria Sharapova,
Kei Nishikori, Tommy Haas, Pete Sampras, Nicole Vaidisova, Paula Creamer,
Julieta Granada, David Gossett, Sean O’Hair, Casey Wittenberg, Michael Parkhurst,
U17 Boys U.S. National Team, DC United, Chicago Fire, Aaron Sele, Pat Burrell,
Ryan Zimmerman, Rob Bell, Jason Varitek, Al Harrington, Chauncey Billups,
Jared Jefferies, Renaldo Balkman, Ricky Sanchez, Chad Pennington, Alex Smith,
LaDainian Tomlinson, Byron Leftwich, Eli Manning and more.
FOR MORE INFORMATION:
IMG Academies
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
Supporting
Images
Section 3
Contact
Information
IMG Academies Logo
Supporting
Images
IMG Academies Logo
86
Marketing Materials
IMG Academies endorsed-brand flyers
DAVID LEADBETTER GOLF ACADEMY POSTGRAD FLYER – FRONT AND BACK
Subhead
Date/Year
Postgrad
2008 IMG ACADEMIES
DAVID LEADBETTER
GOLF ACADEMY
David Leadbetter and the worldwide network of certified DLGA instructors
have successfully trained many of the world’s top junior, collegiate and
professional golfers. DLGA offers a specialized, comprehensive program
geared toward preparing qualified golfers to compete on a collegiate or
professional level.
THE PROGRAM
The goal of the Postgraduate (Postgrad) Program is to improve a player’s
scoring ability by combining a competitive atmosphere of self-reliance,
responsibility and discipline with unparalleled training of the body, mind
and technique. It is a very unique and exciting program because nowhere
else can a player take a course specifically designed to make them a better
tournament golfer. Postgrad is an all-day program that runs Monday–
Friday, with an additional half-day Saturday morning. During that time,
the student receives instruction on the full swing, short game, putting
and specialty shots, plays three 18-hole rounds of golf at some of the
areas top courses, has a one-hour Mental Conditioning session and
attends our world-class International Performance Institute (IPI) for
up to five days. All of this is achieved in a group setting of an under
8:1 player-to-instructor ratio.
Academy
Name
additional info
Endorsed
Academy
Brands
Mental Conditioning This program is designed to teach the student to use his/her thoughts
and emotions to focus on the task at hand. The program also encourages the student to
focus on personal awareness, self-motivation, self-confidence, self-discipline, self-esteem
and interpersonal relationships.
Physical Conditioning The goal of IPI is to develop the complete golfer by improving
performance and by decreasing the risk of injury. This goal is achieved through the use of
golf-specific exercises including strength training, core training, injury prevention, functional
flexibility, energy system development, nutritional awareness and an overall understanding
of fitness and health.
Copy
Golf Facilities
n Thirty-acre, double-ended driving range with target greens, sand bunkers, chipping
and pitching greens with Tiff Eagle grass
n Two covered hitting bays
n New synthetic turf putting green
n On-site administration building with video rooms and club fitting services
n Access to IMG Academies Golf & Country Club, a private 7,000-yard, par 72 golf course,
as well as several of the area’s best public courses
n New in 2008 — 7,300-sq. ft. Golf Admin. Building, featuring a putting studio, an indoor
hitting bay with state-of-the-art biomechanics, club fitting/testing facility, pro shop
and numerous video rooms
Copy
Amenities IPI, Mental Conditioning, game on (communication skills development),
The Wellness Spa, Bollettieri Sports Medicine, Nutrition Institute, Academy Park Villas,
Academy Realty, University of Miami (language school and university courses), private
high school options, as well as local college, university and community college programs.
See reverse side for additional info and pricing details.
Other Dorms (18 and under), Academy Park or 4-star accommodations (over 18), dining,
pools, IPI facilities, Clubhouse, spa, pro shop, and all other Academy tennis, soccer, baseball
and basketball facilities.
Pricing
Boarding (18 to 25 year olds)
$2,475/month
Non-boarding
$2,145/month
Note: Two-month minimum for monthly rates.
FOR MORE INFORMATION:
IMG Academies
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
Supporting
Contact
Images
Information
Section 3
Academy Lock-up
Supporting
Images
Academy Lock-up
87
Marketing Materials
IMG Academies admissions brochure
IMG ACADEMIES ADMISSIONS BROCHURE (COVER)
img academies
img Bollettieri tennis academy
img leadBetter golF academy
img soccer academy
img BaseBall academy
img BasketBall academy
img PerFormance institute
the Pendleton school
Coming soon in 2010:
img FootBall academy
img lacrosse academy
img soFtBall academy
IMG ACADEMIES ADMISSIONS BOOK (EXAMPLE SPREADS)
IMG BolleTTIerI TennIs AcAdeMy
In 1978, the IMG Bollettieri
Tennis Academy pioneered
the concept of a “tennis training
academy” and has set the
standard for the industry ever
since.The formula is to develop
the total player — one who can
perform technically, tactically,
physically and mentally.
_
IMG Bollettieri Tennis Academy’s world-class
coaching staff utilizes the “Bollettieri
Method” — a periodized approach to the game
that has been perfected over the last 30
years. during that time, IMG Bollettieri Tennis
Academy has worked with many of the world’s
best athletes, like Maria sharapova, Tommy
Haas and Andre Agassi, just to name a few.
The IMG Bollettieri Tennis Academy, has helped
thousands of students maximize their potential
and reach their own goals.
Full-Time Programs
High school and middle school The IMG
Bollettieri Tennis Academy full-time program
allows students of various skill levels to mold
their game on the world’s most prestigious
tennis training grounds. students at the IMG
Bollettieri Tennis Academy learn to compete
against different ages and abilities, while
working closely with our Tournament director
to determine the best competitions and matches
that will help them improve. our students play
in various tournaments from in-house Grand
Prix tournaments to UsTA, ITF and WTA/ATP events.
Through our state-of-the-art video analysis
and off-court strategy sessions in “nick’s
War room,” our students learn how to use
shot combinations to minimize open-court
opportunities for their opponents. students
will also experience match-simulation drills
to reinforce better shot- and decision-making.
The goal is to develop confident athletes who
are mentally and physically prepared for all
of the challenges of today’s game.
IMG BAseBALL AcAdeMy
Program NoTes
» customized program helps your overall
development and matches you with other
similarly talented tennis players from around
the world
» Parents and students receive periodical
evaluation reports; parents are actively
included in student development
» IMG Bollettieri Tennis Academy has the
best tennis facilities in the world
» Train next to some of the world’s top ATP and
WTA players, who often come to the Academy
to work on their own game
» In 2009 alone, IMG Bollettieri students won
the Australian open Junior Boys’ Title, the
U.s. open Junior Girls’ Title, and the ncAA
Men’s and Women’s singles Titles, as well
as producing the no. 1-ranked junior player
in the world
Carlos Quentin, MLB All Star
_
The IMG Baseball Academy has successfully
trained many top youth, collegiate and
professional players since 1995. What’s more,
members of the Academy staff have coached
and/or managed at every level of the game,
including the Major Leagues.
oTHer Programs available
» Weekly camps (Accelerated option available)
» Weekend camps
» summer Full-Time camps
» summer Full-Time + education options
» IMG summer Tournament series
» Match Prep camp (summer)
» Future stars
» ATP/WTA Training
» college Training
» Adult Training
» Multi-sport camp
“We don’t just produce players who can hit; we produce
athletes who can play. And even more importantly,
we produce well-rounded young men and women.
We have trained and assembled the finest staff in
the world to provide you, the student, with the most
comprehensive training program available.”
see also
» IMG Performance Institute (Page 19)
_
IMG LeAdbeTTer GOLf AcAdeMy
Nick bollettieri, President and Founder
_
IMG BAskeTBAll AcAdeMy
“It’s one of the best decisions my family and I ever made to go
to the Academy… To me, it’s a wonderful place to be around
with so many other great athletes.”
No program in the world has won as many
junior tournaments, generated as many
college scholarships or put as many players
on professional tours than the IMG Leadbetter
Golf Academy. Past and current IMG Leadbetter
Golf Academy students include: Nick Price,
Greg Norman, Nick faldo, david frost, ernie
els, charles Howell III, david Gossett, Michael
campbell, Se ri Pak, Paula creamer, casey
Wittenberg, Julieta Granada and countless other
PGA, LPGA and european Tour players.
If you want to learn how to shoot lower scores
and how to play your way around any course
in any setting, join us at the IMG Leadbetter
Golf Academy.
FULL-Time PROGRAmS
High School and middle School No matter
your ability level or aspirations, if you are a
passionate and dedicated golfer, the IMG
Leadbetter Golf Academy has a program
that can help your game.
IMG Leadbetter Golf Academy coaches have an
uncanny ability to address swing problems by
combining the “Leadbetter Teaching Philosophy”
with the industry’s top video analysis system to
fully analyze and help craft an ideal golf swing.
Students work on swing mechanics as well
as mental and physical conditioning. corrective
drills, practice sessions for all distances and
shot types, course-management sessions
and extensive tournament preparation are
all essential elements that we incorporate
to achieve optimum results.
The IMG Baseball Academy has created the
ideal learning environment to provide
amateur athletes with a professional training
experience. The calendar of programs is
specifically designed to offer the appropriate
training opportunity for all skill levels
throughout the year.
necessary to compete at maximum potential
while expanding college options. students may
also prepare for college entrance exams or take
courses for college credit during the program.
FUll-tIME ProGrAMS
high School Program The cornerstone of
The Baseball Academy is its full-time program.
students live, train and attend private school
on our beautiful 300-acre campus. The program
runs concurrently with the Florida state
academic school year (september – May).
students attend school in the mornings and
train in the afternoons.
The IMG Baseball Academy’s sole responsibility
is to develop talent and help every player
improve their skills and realize their full potential
on and off the field.
_
Paula Creamer, IMG Leadbetter alum and LPGA star
_
The IMG Leadbetter Golf Academy is the
standard by which all golf programs are
measured. Our superior team of certified
instructors is uniquely qualified to help
students reach their full potential by
developing sound fundamentals, techniques
and tactical game elements. The result
is a stronger athlete, who is mentally ready
to handle every competitive rigor — all in a fun,
challenging environment that prepares
you for life on and off the golf course.
_
“That’s how special IMG Academies is — it makes you want to
come out and train every day, because it gets results. I have a
great time when I’m there, but at the same time I’m going to the
max every day, and IMG might be the only place where I can do
that every day and not get tired of it.”
The IMG Baseball Academy offers a demanding
schedule for those who want to unleash their
full potential. A periodization method is used
to ensure training that is efficient, precise
and goal oriented. This approach establishes
specific plans in training to reach a collective
peak in technical, tactical, physical, mental
and nutritional components to create the
ultimate athlete.
Post-Graduate Program The Post-Graduate
Program is designed for students looking
to further their athletic development before
moving on to college or other areas. The IMG
Baseball Academy provides a comprehensive
player development package designed to
address the technical, physical, mental,
nutritional and sport-specific athleticism
ProGrAM NotES
» All areas of the game are addressed on the
field, in the classroom and in game situations
» All coaching is conducted by instructors with
extensive pro/collegiate playing, scouting
and coaching experience
» coaches have areas of expertise: infield, outfield,
pitching, catching, base running and hitting
» 98% of IMG Baseball Academy graduates have
attended college
» The industry’s most advanced video analysis
system records your technique to allow for
review and quicker development
» new fields and covered batting cages with stateof-the-art pitching machines coming in 2010
othEr ProGrAMS AvAIlAblE
» Weekly camps
» Holiday camps
» IMG Wood Bat League
» summer Full-Time
» summer Full-Time + education
» summer Prep camp
» MLB/college Training
» Multi-sport camp
SEE AlSo
_
“I have very high standards when it comes to basketball camps. I’ve
found the IMG Basketball Academy to be an outstanding place to
reinforce the fundamentals of the game and to build more advanced
skills. I can’t think of a better environment to meet the needs of
beginning players, skilled competitors, and even professionals.”
Rick Barry, NBA Hall of Fame and one of NBA’s 50 Greatest Players
_
The IMG Basketball Academy provides
the most unique training environment
in the world of basketball today.
We focus on the individual player,
building skill sets from the ground up
by giving players the tools they need
to compete against higher level
competition. Teaching both fundamental
and advanced techniques and tactics,
our coaching staff is able to bring out
the best in each athlete.
_
POST-GRADUATe PROGRAm
Through a combination of expert instruction,
small group sizes, competitive atmosphere,
and Physical and Mental conditioning, the IMG
Leadbetter Post-Grad Program provides the
ultimate preparation for collegiate golf. We will
help your scoring ability by teaching you proper
course management and shot-shaping, while
giving you the confidence to execute from the
range to the course.
PROGRAm NOTeS
» In the past decade-plus, IMG Leadbetter has
produced more than 130 AJGA All-Americans,
8 AJGA Players of the year, two Junior
Scholastic All-Americans, three Nancy Lopez
Award winners, two AJGA Sportsmanship
Award winners, two US Amateur champions
and 2 US Girls’ Junior champions
» IMG Leadbetter Golf Academy has evolved
as a unique brand with exceptional
developmental facilities and world-class
education and instruction, in an environment
that breeds success.
OTHeR PROGRAmS AvAiLAbLe
» Weekly camps (elite Weeks available)
» Weekend camps
» Summer full-Time camps
» Summer full-Time + education options
» IMG Summer Player’s Series
» Tournament Prep camp (summer)
» PGA/LPGA Tour Prep
» Adult Training
» Multi-Sport camp
See ALSO
IMG SoccEr AcADEMy
IMG PerforMAnce InsTITuTe
The IMG Basketball Academy emphasizes a
unique formula for success to maximize results.
The same coaching specialists that work on
the floor with nBA All-stars also work with all
IMG Basketball Academy players, creating a
training environment that is second-to-none.
Already utilized by nBA pros, college stars
and continually improving youth and teenage
players, the IMG Basketball Academy’s system
will undoubtedly help your game.
Post-Graduate The Post-Graduate Program
operates on a seven-month schedule
(september – March) to prepare young men
and women for collegiate athletics after they
have graduated from a traditional high school.
This program is optimized to provide the best
in basketball training while enhancing the
college recruitment opportunities of the athlete.
students may also prepare for college entrance
exams or take courses for college credit
during this period.
PRoGRAM NotES
» Work with the same coaches and complete
the same programs as nBA players and
professionals
» Gain extensive exposure to college and
professional scouts and increase college
scholarship opportunities
» Train with the same IMG Performance
Institute specialists who work with the game’s
biggest stars to become stronger, quicker
and more explosive
FUll-tIME PRoGRAMS
high School and Middle School The High
school and Middle school Program operates
on a semester or year-long schedule
(september – May) for boys and girls to focus
on basketball and overall athletic development
of the player. We utilize a multi-phased
approach that incorporates player evaluation,
skill instruction and high-quality competition
with opportunities for college exposure,
recruitment and placement.
competition includes (but is not limited to) top
junior colleges and high-level prep tournaments
around the nation. Athletes participate in two
on-court workouts per day along with daily
athletic performance training. Additionally,
they receive mentorship and guidance in the
college recruitment and selection process.
Underclassmen continue to focus on individual
skill training. our staff at the IMG Basketball
Academy works with each player to plan
a summer schedule for individual training,
summer camps, tournaments and leagues
that will provide maximum opportunity for
improvement, development and exposure in
the summer months.
othER PRoGRAMS AvAIlABlE
» Weekly camps
» Weekend camps
» shooting camps
» IMG Basketball summer league
» summer Full-Time
» summer Full-Time + education
» summer development camps
» Multi-sport camp
» nBA Pre-draft Training
» college/Pro Training
» Adult Programs
each athlete is placed on a team for competitive
purposes, but the focus remains on the
individual player’s development under our
comprehensive training curriculum. The IMG
Basketball Academy provides players with
the techniques and tactics that will allow them
to compete at the highest level of basketball
possible.
SEE AlSo
_
“Simply put, the staff at IPI are as good as it gets when it comes
to developing high-performance athletic, nutritional and social
behaviors. This place is my home away from home.”
Freddy Adu, US Men’s National Team
_
Admissions | Full-time Program
CUSTOM 9” X 12” BLUE ENVELOPE
The IMG Soccer Academy is committed to
the development and placement of individual
players. The success of the organization
is based upon the principles of Unity, Trust,
Humility, Discipline, Superior Effort and
Pride. These principles, along with the staff’s
commitment and a complete analysis of your
game, will allow us to maximize your ability
on the pitch and in life.
_
Since its inception, the IMG Soccer Academy
Post-Graduate Program Not all high
has developed into one of the nation’s elite
school graduates are physically, mentally
soccer clubs and programs. The IMG Soccer
or academically prepared for college. The
Academy has become the epicenter for
post-graduate program, sometimes referred
developing youth soccer players from around
to as a prep year, allows high school graduates
the world. With a dedicated, passionate and
an environment to continue their athletic
highly knowledgeable staff, the IMG Soccer
development and provides the academic
Academy has produced more than 40 professional
resources to prepare for college entrance
players over the last decade-plus, many of whom
exams and/or take courses for college credit
have gone on to represent their respective
to get a head start on the competition.
national teams. A quick glance at many
Major League Soccer (MLS), United Soccer
ProGram Notes
League, European club as well as college
» World-class Facilities: 7 Bermuda grass
soccer rosters will show a direct line from
fields, strength/conditioning facilities,
the IMG Soccer Academy.
video lecture halls
» 8 Florida State cup final appearances
with 4 championships
FUll-time ProGrams
» 3 Dallas cup final appearances in the past
high school and middle school running from
5 years and 2 championships
late August until June (9 Month Program),
» 2 U.S. Development Academy Division Titles and
IMG Soccer Academy students live and learn in
3rd place national ranking in 2009
an athlete’s paradise. The academic and athletic » Top coaching Staff in the country USSF “A”
programs are designed to allow flexibility and
License; national, professional, collegiate
balance in every player’s schedule. Training
and regional oDP coaches
occurs five days a week for three to four hours
» Professional and college teams pre-season/
a day, with competition on the weekends and
mid-spring training for US & foreign, 8 MLS
one day for rest. Student-athletes also work
and several top 20 collegiate teams
with physical conditioning, life skills, mental
training and nutrition experts to ensure the
other ProGrams available
development of a well-rounded athlete.
» Weekly camps
» Summer Full-Time
» Weekend camps
» Summer Full-Time
The IMG Soccer Academy truly provides the
» Goalkeeper camps
+ Education
most complete and unique training experience
» IMG Summer
» Three-week Series
in the world. A comprehensive approach
cup League
» Multi-Sport camp
to training produces athletes who are highly
skilled, athletic and able to withstand the
see also
pressure of any competitive environment.
_
“The most comprehensive
program around. Period. It is
the best camp experience you
can find.”
Jozy altidore, IMG Academies alum and
US Men’s National Team star
_
The IMG Performance Institute embodies the
Academy’s training philosophy of developing
the total athlete in and out of the athletic arena.
The hub for Academy athletes, IPI promotes
athletic progression, character development
and personal evolution.
IPI helps you train harder and smarter to help
maximize your potential.
_
Home to the US U-17
residency Program
IPI develops the world’s best athletes by
integrating eight essential athletic, character,
and career development disciplines to
complement the core sports training program.
The group physical conditioning, mental
conditioning and nutrition programs are
provided with a regular tuition package;
however, more specialized and individualized
programs are available.
IPI provides a customized approach to total
athletic development that focuses on each
athlete’s individual needs to fully maximize
their potential.
The IPI 360˚model
Athletic Development
Nutrition optimizes personal nutrition to
meet high-level lifestyle and sport demands.
sample topics include: optimal everyday
nutrition, eating plans to meet sports-specific
demands, body composition, energy balance
and body weight issues, dietary supplements,
hydration strategies and maintaining nutrition
while traveling.
Physical Conditioning Develops sportspecific strength, power, movement, speed,
agility, flexibility and conditioning.
iVision Training Develops an athlete’s eye
muscles and visual system to enhance handeye coordination, peripheral vision, reaction
time and depth perception.
The IPI 360˚model
Character Development
Mental Conditioning Builds the mental
skills that help athletes reach their
goals and compete at their best on any
given day.
Communication by game on Improves selfawareness, social interaction and overall
communication in sports and life through
improvisation and role-playing exercises.
Career Progression
Life Skills Provides athletes with the skills and
characteristics that develop high-performance
thoughts, habits and practices in and out of
sport to ensure success in every aspect of life.
College Advantage An academic coaching
program designed around a systematic
approach, which meets the demands of the
ever changing competitive world of college
bound student-athletes.
Athletic Regeneration rejuvenates the body
through the use of massage and physical
therapy, while reducing the potential of injury
through corrective exercises allowing for
optimal training.
For use with IMG Academies
Admissions brochure only
NOTE envelope is not to scale.
Section 3
88
vEl
Marketing Materials
IMG Academies short time admissions brochure
IMG ACADEMIES ADMISSIONS BOOK (EXAMPLE SPREADS)
School Year ProgramS (Sept. – May)
IMG ACADEMIES ADMISSIONS BOOK (COVER)
IMG BOLLETTIERI TENNIS ACADEMy
school Year Programs (sept. – may)
ProgramS
Program BenefitS
Program DetailS
Programs
Program BeneFits
Program Details
WeeklY camP
Length 1 week or multiple weeks
Dates available Sept. – May
Ages 8 – 22
Builds on each day and week you
stay for phased improvement to
make you a better tennis player
Designed to improve on every facet
of the game, including technical,
tactical, physical and mental
components. Accelerated camps
available for all levels
WeeklY camP
Dates available sept. – may
Ages 12 – 19
skills learned through training
and games seamlessly transfer to
individual and team success
Customized programs fit your
specific field position and need, while
competitive matches, drills and video
analysis teach you how to execute
in any competitive environment
WeeklY future StarS
See Weekly Camp for length and dates.
Ages 4 – 8
Gets children active early in their
childhood to establish a healthy
lifestyle
Introduces tennis basics to children
and helps develop basic athletic
and motor skills
goalkeePer camP
Ages 12 – 19
All drills, conditioning and video
analysis specifically focused on
goalkeeping
learn the finer points of successful
goalkeeping through game-like
drills, intense competition and
short-field and full-field games
WeekenD camP
Length Friday evening-Sunday
Dates available 2010: Jan 15-17,
Feb. 12-14, March 19-21, April 16-18,
May 14-16, Sept. 3-5, Oct. 8-10,
Nov. 19-21, Dec. 10-12
Ages 10 – 22
Convenient opportunities for
improvement without having to miss
school
Focuses on the fundamentals of
stroke production and ground game,
with an emphasis on the serve and
developing your match preparation
to efficiently help your game
WeekenD camP
Length Friday evening-sunday
Dates available
2010: Jan. 29-31, march 5-7
Ages 12 – 19
Prepare for an upcoming
tournament or season with quick,
but effective, training
Position-specific drills and
scrimmages allow for efficient
improvement without interrupting
school
img soCCer ACAdemY
summer Programs (June-Aug.)
Summer ProgramS (June-Aug.)
IMG ACADEMIES
IMG BollEttIErI tEnnIS ACADEMy
IMG lEADBEttEr Golf ACADEMy
IMG SoCCEr ACADEMy
IMG BASEBAll ACADEMy
IMG BASkEtBAll ACADEMy
IMG PErforMAnCE InStItutE
Since its start in 1978, the IMG
Bollettieri Tennis Academy
has earned the reputation as
the sport’s premier destination
for tennis improvement by
developing the total player
who can perform in any match
situation.
_

“The atmosphere here is unbelievable. You have kids from all around
the world with the same goal in mind – to be the best they can be.
It is the place to be if you want to take your game to the next level.”
Matt Reid, Came to the Academy for a junior tennis tournament at
13 and decided to stay as a full-time student until high school graduation.
Program featureS
» Legendary founder Nick Bollettieri
has coached 10 worldwide
No. 1-ranked players
» Learn the keys to successful match
play, not just how to hit
» Low student-to-coach ratios
» More than 50 tennis courts (hard,
clay and indoor)
» Physical and mental conditioning
included
» Stroke analysis by Dartfish – the
sport’s most respected video system
» “Nick’s War Room” provides an
inspirational setting for “classroom”
match play strategy and instruction
» Train with athletes from around the
world and take supervised trips to
Florida amenities like beaches and
amusement parks
» See page 21 for campus amenities
and day trip info
» Optimize your stay with Performance
On-Top, College Advantage
On-Top or Performance a la Carte.
See page 18 for more info
_

For more information, including details
about our full-time residency program:
05 | IMG ACADEMIES | J U N I O R , A D U LT A N D T E A M P R O G R A M S
imgacademies.com
ProgramS
Program BenefitS
Program DetailS
img Summer tournament SerieS
Length 7 weeks
Dates available June 13 – Aug. 1
Ages 10 – 22
Ultimate competition and training
schedule. No need to travel to
tournaments and practice do it all in
one location
Focuses on fundamentals,
strategy sessions, practice matches,
video analysis and includes 3 on-campus
USTA tournaments. Includes C360
analysis (See page 18)
Summer full-time tenniS camP
Length 5 weeks
Dates available
Session 1: June 13 – July 17
Session 2: July 18 – Aug. 21
Ages 10 – 22
A month-plus of expert tennis
instruction and match play, while
having fun with other athletes from
around the world
Daily training sessions, match play,
video analysis and match strategy
sessions in “Nick’s War Room” help
you become a better match and
tournament player. Includes a full
C360 analysis
Summer full-time +
high School claSSeS
Ages 13 – 19
Work on your game while improving
your grades or working toward an
early HS graduation
Half day of tennis training + half day
of English, history, math or science
classes
Summer full-time +
Sat/college PreP
Ages 15 – 19
Work on your game while preparing
for the SAT and entrance to college
of SAT tutorials and practice tests/
help with college selection and
applications
Summer full-time +
college claSSeS
Ages 13 – 22
Work on your game while fulfilling
basic college class requirements
of English Composition or College
Algebra classes
Summer full-time +
engliSh language learnerS
claSSeS
Ages 10 – 22
Work on your game while becoming
more comfortable with the English
language
Half day of tennis training + half
day of English Language Learner
speaking and writing classes
match PreP camP
Length 3 weeks
Dates available
June 13 – July 3, July 4 – July 24,
July 18 – Aug. 7
Ages 8 – 22
Benefits the dedicated player with
three opportunities for improvement
if you can’t stay for a full summer
Includes drilling, strategy sessions,
practice matches, video analysis,
at least one on-campus USTA
Tournament and IPI On-Top
(See page 18)
WeeklY Summer camP
Dates available June – August
Ages 8 – 22
Builds on each day and week you
stay for phased improvement to
make you a better player
Designed to improve on every facet
of the game, including technical,
tactical, physical and mental
components. Accelerated camps
available for all levels
By instituting the principles of
unity, trust, humility, discipline,
superior effort and pride, the
img soccer Academy develops
individual skill and match tactics
that successfully translate to
team and game settings.
_

“The coaching and training is way more advanced than anywhere else I
have been. I’ve had so much fun playing soccer all day and hanging out
with the friends that I’ve made.”
Xavier Salvador, of Albany, New York.
09 | IMG ACADEMIES | J u n i o r , A d u lt A n d t e A m P r o g r A m s
Program Features
Programs
Program BeneFits
Program Details
img summer cuP league
Length 5 weeks
Dates available July 4-Aug. 7
Ages 12 – 19
Balance of training and tournament
play to fully develop your game, with
a college seminar and full uniform
to take home
Players from around the world
compete head-to-head for the
img summer Cup, while refining
individual skills through game-like
drills, specific goal-setting and
video analysis. includes C360 analysis
(see page 18)
Full-time summer soccer camP
Length 5 weeks
Dates available
Ages 12 – 19
learn the keys to becoming a better
player, while having fun in a summer
camp environment that includes
trips to local attractions
Combines match-simulation drills,
video analysis and game play to
effectively prepare for an upcoming
season. includes a full C360 analysis
» Receive position-specific instruction
for forwards, midfielders, defenders
and goalkeepers
» Improve not only ball skills, but
awareness and decision-making
ability
» Become quicker, stronger and more
decisive with physical and mental
conditioning
summer Full-time +
high school classes
Ages 13 – 19
early Hs graduation
Half day of soccer training +
half day of english, history, math
or science classes
» Analyze your game through recorded
training sessions and feedback from
coaches
summer Full-time +
sat/college PreP
Ages 15 – 19
for the sAt and entrance to college
amusement parks
Half day of soccer training + half day
of sAt tutorials and practice tests/
help with college selection
and applications
summer Full-time +
college classes
Ages 13 – 19
Half day of soccer training +
half day of english Composition
or College Algebra classes
summer Full-time +
english language learners
classes
Ages 12 – 19
more comfortable with the english
language
Half day of soccer training + half
day of english language learner
» Multiple full-size and goalkeeper
training fields maintained to
a professional level
» Home of the U-17 U.S. National
Team and several World Cup
veterans
and day trip info
_
three-Week series
Length 3 weeks
Dates available
World Cup Series: June 13-July 3
High School Series: July 4-24
Tournament Series: July 25-Aug. 14
Ages 12 – 19
mimic the successful training and
strategy of World Cup teams, learn
through drilling and video analysis
how to improve for your upcoming
season, or play in numerous oncampus 4 v. 4, 7 v. 7 and 11 v. 11
tournaments
unique and specified training
modeled after:
» World Cup nations and live games
» Preparing for a high school season
» Highly competitive play

WeeklY camP
Ages 12 – 19
skills learned through training
and games seamlessly transfer to
individual and team success
Customized programs fit your
specific field position and need, while
competitive matches, drills and video
analysis teach you how to execute in
any competitive environment
imgacademies.com
e honestly the closest thing you can find to a sports
verything that an athlete could possibly need or want
e is right here on campus.”
wler, NFL linebacker.
ructors are knowledgeable, consistent in their
approach and able to help players of any level improve
ally. The facilities are fantastic and the opportunity to
me with motivated players from around the world made
rience even more enjoyable for him.”

coMInG soon In 2010:
IMG footBAll ACADEMy
IMG lACroSSE ACADEMy
IMG SoftBAll ACADEMy
ry, NBA Hall of Famer and parent of a summer camper.
img leAdBetter golF ACAdemY
e atmosphere here. I love that everyone shares the
sion as me. You stay focused on your sport, but you
he confidence to take on life.”
impson, High school basketball player.
Programs
Program BeneFits
Program Details
Programs
Program BeneFits
Program Details
WeeklY camP
Ages 8 – 18
Work with some of the industry’s
top coaches to become a better allaround golfer
learn not only how to swing,
but how to compete at a high level
through corrective drills, coursemanagement sessions, video
analysis and rounds of golf
WeeklY camP
Ages 12 – 22
Prepare for an upcoming season or
get a first-hand look at the ultrasuccessful full-time program
Position-specific drills, video
analysis of your mechanics and
closely watched games immediately
help your game and give you a plan
for future improvement
elite Weeks
Dates available march 28 – April 3,
April 4 – 10, may 30 – June 5,
June 6 – 12, dec. 12-18
Ages 8 – 18
Competition level peaks through
training with other similarly talented
golfers
Advanced drills, video analysis and
on-course shot-shaping strategies,
compete and train with the best of
the best junior golfers from around
the world
holiDaY camP
Length 5 days
Dates available dec. 27-dec. 31,
Feb. 14-19, march 7-12, march 14-19,
march 21-26
Ages 10 – 22
use your school vacation days to
improve for the upcoming spring
season
Created for individuals and/or teams
to improve during the holiday break
through on-field drills and inhouse games, combined with video
analysis and off-field physical and
mental development
WeekenD camP
Length sat. and sun., or sat. – mon.
Dates available 2010: Jan. 15-17, Feb.
12-14, march 5-7, march 19-21, April
16-18, may 28-30, sept. 3-5, oct. 8-10,
nov. 12-14, dec. 10-12
Ages 8 – 18
themed weekends (short game,
long irons, etc.) conveniently
scheduled around prominent junior
tournaments
themed and focused corrective
drills and on-course training
efficiently and effectively help
improve your game without missing
school
img BAseBAll ACAdemY
only the img leadbetter golf
Academy offers expertly trained
coaches universally known for
their ability to teach a technically
sound swing and help golfers
learn how to manage their way
around any golf course, resulting
in better play and lower scores.
_
IMG AcAdeMIes | J u n I o r , A D u lt A n D t E A M P r o G r A M S
Program Features
» Learn correct fundamentals, solid
swing mechanics and proper course
management
» Improve balance, concentration,
confidence, flexibility and
strength with mental and physical
conditioning
» Analyze your swing with V1 Pro video
system to correct any swing flaws
» Play on our championship-level
course at the IMG Golf and Country
Club
» Receive consistent feedback from
coaches in a comfortable learning
environment
amusement parks
» Post-graduate programs available
CUSTOM 7.5” X 10.5” BLUE ENVELOPE
For use with IMG Academies
Short Time Admissions
brochure only

“It’s not just great for golf, but for a complete life experience. At the same
time, you have great coaches at the IMG Leadbetter Academy that really
help your golf game.”
Tommy Mou, a six-plus year student at the IMG Leadbetter Golf Academy
who earned a scholarship to the University of Florida.
and day trip info

imgacademies.com
Programs
Program BeneFits
Program Details
img summer PlaYer’s series
Length 5 weeks
Dates available
Ages 8 – 18
the ultimate competition and
training schedule that improves
your scoring through technical
instruction and tournament play
Created with the tournament
player in mind. includes full swing
instruction, video analysis, practice
rounds and in-house and regional
tournament entry and play. includes
C360 analysis (see page 18)
summer Full-time golF camP
Length 5 weeks
Dates available
Ages 8 – 18
the ideal summer program that
focuses on training and competition
in a motivating one-stop shop
environment
Aimed to build every aspect
of a golfer’s game from swing
adjustments to competition play by
learning proper shot shaping and
course management. includes a full
C360 analysis
summer Full-time +
high school classes
Ages 13 – 18
early Hs graduation
Half day of golf training +
or science classes
summer Full-time +
sat/college PreP
Ages 15 – 18
Half day of golf training + half day
of sAt tutorials and practice tests/
help with college selection and
applications
summer Full-time +
college classes
Ages 13 – 18
Half day of golf training +
summer Full-time +
classes
Ages 8 – 18
language
Half day of golf training + half day of
english language learner speaking
and writing classes
tournament PreP camP
Length 3 weeks
Dates available Camp start dates:
June 13, 20, 27; July 4, 11, 18
Ages 8 – 18
Benefits the tournament player who
wants to practice and compete
includes a week of fundamentals,
a week of competition preparation
and practice rounds, and a week of
competition play. includes iPi on top
(see page 18)
WeeklY camP
Ages 8 – 18
Work with some of the industry’s
top coaches to become a better allaround golfer
learn not only how to swing, but
how to compete at a high level
through corrective drills, coursemanagement sessions, video
analysis and rounds of golf
From a perennial top-10 national
ranking for its high school team
to producing mlB draft picks,
the img Baseball Academy has
proven itself as the elite baseball
academy in the country for
developing skilled all-around
players.
_

“This is the real deal here. You feel like a professional with the way
everyone treats you.”
Asaad Ali, son of boxing legend Muhammad Ali and IMG Baseball Academy
summer camper.
Program BeneFits
Program Details
Play with and against some of the
nation’s most dedicated baseball
players while getting ultimate
exposure to college scouts
nation’s most successful summer
wood bat league emphasizes
individual skill and athletic
development, while you compete
on teams for the summer title
and perform for college coaches.
includes C360 analysis (see page 18)
summer Full-time
BaseBall camP
Length 5 weeks
Dates available
Ages 12 – 22
improve specific parts of your game
in a fun and eventful summer camp
environment
Customized for your areas of need
with drills, situational practice
sessions, live games and video
analysis to refine your mechanics
and improve your all-around game.
includes a full C360 analysis
summer Full-time +
high school classes
Ages 13 – 19
early Hs graduation
Half day of baseball training +
or science classes
summer Full-time +
sat/college PreP
Ages 15 – 19
Half day of baseball + half day of sAt
tutorials and practice tests/help with
college selection and applications
summer Full-time +
college classes
Ages 13 – 22
Half day of baseball training +
summer Full-time +
classes
Ages 12 – 22
language
Half day of baseball training + half
day of english language learner
summer PreP camP
Length 3 weeks
Dates available June 13-July 3,
July 4-24, July 25-Aug. 14
Ages 10 – 14
Prepare for an upcoming
tournament or season with a
customized baseball and iPi plan
Focuses on the fundamentals of
all aspects of the game with video
analysis utilized to teach the finer
points of hitting and pitching.
iPi on-top included
WeeklY camP
Ages 8 – 22
Prepare for an upcoming season or
get a first-hand look at the ultrasuccessful full-time program
Position-specific drills, video
analysis of your mechanics and
closely watched games immediately
help your game and give you a plan
for future improvement
Program Features
» Receive instruction from coaches
with specific positional areas of
expertise
» Become bigger, stronger, faster and
more confident with physical and
mental conditioning
» Two full professional-caliber fields,
three practice fields, bullpen
mounds and multiple indoor and
outdoor batting cages with state-ofthe-art pitching machines
» Analyze batting, pitching and fielding
technique through Dartfish
» Receive all-around training and
development through drills, practice
sessions and situational game play
amusement parks
and day trip info

Programs
img WooD Bat league
Length 7 weeks
Dates available June 20-Aug. 8
Ages 14 – 19
imgacademies.com
NOTE envelope is not to scale.
Section 3
89
Standards
Standards
Standards
SECTION 4
PG
IMG Academies name and logo trademark usage
92
Naming and trademark standards
93
Section 4
91
Standards
IMG Academies name and logo trademark usage
In order to maintain brand consistency, it is
important that the IMG Academies name be
used appropriately in text. It is also important to
retain proper trademark designation to uphold
trademark laws.
BRAND-NAME USAGE IN TEXT
TRADEMARK DESIGNATION
The name IMG Academies should be
used when referencing the company for
the first time. Subsequent mentions on
a page can use IMGA.
The appropriate trademark designation
must be used at the first mention of
the IMG Academies name in text and at
the most prominent use of the brand
name in a printed document.
Just as our logo should not be
altered, our name should also remain
unchanged.
» A
void using IMGA in the possessive,
as in ‘IMGA’s assets…’
» C
orrect use of the IMG Academies is
“IMG” in all caps and “Academies”
initial capped.
A trademark registration symbol ®
must always appear after the IMG
Academies name, and a trademark
notice ™ must always appear with the
Ascenders symbol. The ® and ™ are
included with the logo artwork and are
set in the Din font.
» C
orrect use of the IMGA name is in
all caps.
» F
or divisional designations/mentions
in text, please also utilize the IMG
Academies brand name, e.g.,
Section 4
...’The
Soccer Academy, part of IMG
Academies’
92
Standards
Naming and trademark standards
NAMING
TRADEMARKS AND COPYRIGHTS
Naming reaches across most organizations in the
company and touches both clients and employees.
It includes names for events, products, internal
programs and systems. IMG names and marks
are presented and marketed across all brand
touchpoints. Because our names and marks have
such a pervasive reach, it is critical to develop and
use them consistently with the IMG brand strategy.
The Marketing Team is here to help you develop
strategically sound names and marks that make
good business sense for both IMG and our clients.
A trademark is a word, name, logo or other ‘device’ (which can include, among other
things, color, sound or product configuration) that identifies a company’s products or
services and distinguishes them from others. A trademark may consist of a name only,
a design only or a combination of elements.
Please go to http://imgbrandmanagement for
further details.
While trademark rights may be acquired simply by using a mark on or in connection
with goods or services, IMG generally will apply to register the mark with the United
States Patent and Trademark Office (USPTO) to achieve maximum protection.
Significantly, US law allows an ‘intent-to-use application’ to be filed before a trademark
is used, and doing so is the preferred practice (to avoid, among other things, third
parties filing applications for the same or similar name after announcement of a new
brand, but before use). A name that is ‘merely descriptive’ may not be immediately
protectable as a trademark (even with an application filed), so it is important to get
appropriate input if a mark is viewed as significant and proprietary but potentially
lacking a high level of distinctiveness.
Copyright protects ‘original works reduced to tangible form,’ which basically means
any writings or designs put on paper, web sites or other material. Significantly, the
design element of a mark may be subject to both trademark and copyright protection.
The Trademark Group will also help determine whether to pursue registration with
the Copyright Office (in addition to trademark registration with the USPTO). If someone
other than an IMG employee develops any material, it is extremely important to address
the issue of ownership of copyright rights.
Unlike patent or copyright rights, which have a limited term, trademark rights continue
indefinitely as long as the mark is not abandoned (through lack of use) or permitted
to lose its trademark significance and become a generic term. Trademark rights can
be lost if a term becomes generic (e.g., escalator, cellophane, thermos, gold card and
yo-yo all once were valuable trademarks), and thus it is important that IMG and its
licensees use trademarks consistently and correctly.
Please refer to http://imgbrandmanagement for further details on the trademark process.
Section 4
93
Brand Approval Process
and Creative Development
Guidelines
Brand Approval Process and Creative Development Guidelines
SECTION 5
PG
Logo creation and naming
96
Creation of IMG-branded ads and collateral
97
Website development and vanity URL creation/approval
98
External and internal communications guidelines
99
Contact information
100
Logo creation and naming
Please go to imgbrandmanagment.com
for more details.
As a corporation, IMG owns these logo marks, and
these logo marks become part of our intellectual
property. As these assets become part of the IMG
brand, they must be protected rigorously and
consistently. These logos and marks must also
be used in a proper and particular manner that
is established by formal guidelines from the US
Patent and Trademark Office.
Section 5
STEP 1
STEP 3
For all projects that require a new
IMG company or affiliate company
logo for a particular project, all logo
creation must be routed through IMG
Creative — see contact information on
pg 49 for project initiation.
All new logos must also have proper
brand guidelines created as a
supporting document to provide brand
direction to internal and external
partners. IMG Creative will work with
your team to develop these guidelines.
Project details: Please include all types
of usage, applications, sizing and color
requirements.
STEP 2
STEP 4
If you or your team has already
developed a name or logo/mark for
a project, all files must be routed to
global IMG Marketing for review and
approval. IMG Marketing will facilitate
coordination of review and approvals
with IMG Legal counsel.
Timing: Creation of a logo, mark or
name requires a minimum of 4 weeks.
If multiple parties and external clients
are involved in the approval process,
please allow a minimum of 6–8 weeks.
Please plan your project requests
according to this time frame in order
for IMG Creative to allot the appropriate
amount of time and get the project into
the project queue.
96
Creation of IMG-branded ads and collateral
Please go to the IMG Creative tab on
http://imgbrandmanagement for more
details and to see an inventory of current
ads (coming soon).
Examples of ads and collateral include:
» Program journal ads
» Event program ads
» Congratulatory ads
» Trade journal ads
» Hospitality ads
» Catalog ads
» TV and radio spots
» Brochures
» Direct-mail pieces
» Folders
STEP 1
STEP 3
All ads and company collateral that
require the IMG brand (e.g., logo or
name usage) or mention/highlight the
IMG brand, even if divisionally based,
must be created by IMG Creative and
approved by IMG’s Executive Creative
Director and Global Chief Marketing
Officer, to maintain brand consistency in
tone, design, voice and imagery.
IMG Marketing will also coordinate
with all client managers internally
to get approval to use their clients in
marketing materials.
Logistic details: Please include all
specs for ads and collateral, including
size, publication information and any
other requirements. Please see contact
information on pg 49 for project initiation.
STEP 4
Timing: Please allow 3–4 weeks prior
to materials’ deadlines for creation
of an ad (not including alotted time
for third-party usage approvals if
applicable). Please allow a minimum of
4–6 weeks for creation and production
of collateral materials.
STEP 2
IMG Legal counsel also must approve all
ads and collateral, specifically if the ad
or collateral piece utilizes logos, photos
or marks from other properties. IMG
Marketing will coordinate the approval
process with IMG Legal counsel.
Section 5
97
Website development and vanity URL creation /approval
Please go to http://imgbrandmanagement
for more details.
Section 5
STEP 1
STEP 3
IMG’s Senior VP of Corporate
Communications and IMG’s Global
Chief Marketing Officer must approve
all development and creation of IMG
divisional or event-based web sites.
All event web sites that IMG owns must
have the proper IMG branding on them,
including the ‘An IMG event’ logo.
STEP 2
STEP 4
In order for a divisionally based web
site to be created, there must be clear
business rationale for the site in order
for a new URL to be created.
Please contact IMG Creative (see contact
information on pg 49) to initiate any of
these project needs.
98
External and internal communications guidelines
Please go to http://imgbrandmanagement for
more details.
As IMG continues to increase its visibility around
the world, it is imperative the company adhere
to a unified communications policy to effectively
manage the media-relations aspect of our brand.
The following guidelines are not intended to
restrict ordinary business communications or to
inhibit IMG’s day-to-day business activities, but
are in place to ensure the company speaks with
a single voice and that members of the media
are provided with consistent messaging.
PRESS RELEASES
» A
ll press releases must be
approved by Jim Gallagher, Senior
Vice President, IMG Corporate
Communications (see contact
information on pg 49) prior to
distribution.
» C
orporate Communications and
publicity departments at IMG’s
various business units will assist in
drafting and public distribution of
all press releases.
All IMG employees must obtain approval
from their supervisor or respective publicity
department prior to engaging in the following
press-related activities:
» R
ecognizing that some news
announcements occur on short
notice, please notify Corporate
Communications about pressrelease activity as early as possible.
» Communicating with members of the media
» If you are contacted about
» A
greeing to participate in speaking
engagements/panels/seminars
Section 5
participation in a third-party press
release or asked to add an IMG
quote or boilerplate to a press
release, please contact Corporate
Communications.
» P
lease do not contact a member of
the media regarding a press release
(including offering exclusives
or committing to interviews)
without consulting Corporate
Communications or your publicity
department.
INTERNAL COMMUNICATONS
» P
lease contact Jim Gallagher,
Senior Vice President, IMG
Corporate Communications (see
contact information on pg 49) to
request an internal or employee
communication.
» P
lease provide all relevant information
with your request (for example, nature
of the announcement, client name,
event, award, program date, time and
channel).
99
Contact information
For all brand approval and requests, please contact the
following IMG staff:
For all internal and external communication requests,
please contact:
IMG MARKETING
IMG ACADEMIES
USA /AMERICAS & EUROPE/ASIA
Christina Scott
Chirs Ciaccio
Jim Gallagher
Senior Brand Manager
IMG Marketing
Senior Vice President
IMG Corporate Communications
e c [email protected]
p 212 774 4462
Section 5
e c [email protected]
p 941 752 2504
e [email protected]
p 212 774 4419
100

IMG Academies 2010 Brand Guide

Transcription

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