ROYAL DISTRIBUTING INC. - The Canadian Business Journal
Transcription
ROYAL DISTRIBUTING INC. - The Canadian Business Journal
ROYAL DISTRIBUTING INC. www.royaldistributing.com CBJ ROYAL DISTRI Express Service for All Yo SPORTS & RECERATION IBUTING INC. Your Powersports Needs 4 SPORTS & RECREATION » Royal Distributing John Mochrie (R) “If you have it, they will come” is a slight variation on the bible verse but sums up the Royal Distributing Inc. sales philosophy. As Ontario’s leading supplier of powersports parts and accessories, the company strives to have exactly what customers need for their powersports vehicle and ship it to them overnight. parts and accessories for snowmobiles and ATVs. At the time, he envisioned the project as a hobby but ended up creating the first mail order powersports company in Canada. Today, Royal Distributing has grown into four retail stores with nearly two hundred employees. Its state-of-the-art warehousing and shipping facilities cater to customers across Canada. While the company focuses on after market parts and accessories, it also carries engine and suspension parts and riding JOHN MOCHRIE, HIS wife Marion and business and protective gear. partner Paul Messier started the Ontario-based The Canadian Business Journal spoke with company in 1990 as a supplier for after market CFO and founder John Mochrie about how the NOVEMBER 2015 « The Canadian Business Journal 5 Successfully connecting business leaders Thanks to TC Transcontinental Printing’s unique multiplatform approach, we’re able to continually create multiple touch points with the business community. We connect the print and digital worlds by streamlining the integration of innovative print solutions with advanced multiplatform services for maximum results. pub-7_CanadianBusinessJournal_oct2015 – TC Transcontinental Publication : The Canadian Business Journal Format : 7,75 x 4,75 po 1/2 page Couleurs : CMYK, 300 dpi Parution : inconnue PDF 300 dpi envoyé à : [email protected] company achieved success, what keeps the cus- require parts quickly. “The biggest key is to try tomers coming back and some of its products. to have a fill rate of over 90% on a day-to-day basis. It’s the old saying: ‘If you have it, they Buy Right, Sell Right Customer satisfaction is the company’s main will come,’” Mochrie says. “Customers want it in that 24-hour span.” When Royal Distributing first started, the priority. It has built a reputation on filling market for parts grew so rapidly that the plan orders quickly and accurately. “We rely on a to remain an online mail order service only very strong warehouse. If there’s an item in our quickly evaporated. Three years later, the com- catalogue, we strive to have it in stock at all pany opened its first retail store in Barrie and times,” Mochrie says. “People have gotten used then in Guelph, Sudbury, Innisfil and Whitby, to depending on us, and having fair prices, and Ontario. All the retail locations bring great being able to get it to them in a realistic time.” products, prices and service to the major mar- Royal Distributing guarantees most items to customers overnight. This is essential because vehicles breakdown and customers kets in all corners of the province. Royal Distributing’s operation hub is the Guelph location on Woodlawn Road. Today, 6 SPORTS & RECREATION » Royal Distributing it carries all the ‘toys’ for sports enthusiasts are eye-catching” so “customers can’t help of any age. From protective gear, includ- but notice the motorcycles, snowmobiles and ing jerseys, gloves, pants, helmets and boots, watercrafts that are cleverly displayed through- to casual wear and accessories. The Guelph out,” the company website says. location is a 97,000-square foot building that is home to the mail order operation, a huge warehouse and distributing centre and retail showroom. The Royal Distributing retail showrooms Exactly What Customers Need As the powersports population ages, com- are modern and contemporary. They have panies are adapting to the demands of these “bold coloured graphics and attractive displays consumers. In particular, Royal Distributing NOVEMBER 2015 « The Canadian Business Journal 7 8 SPORTS & RECREATION » Royal Distributing NOVEMBER 2015 « The Canadian Business Journal 9 1.877.926-2021 Search Engine Marketing Experts Rev up your business Search Engine Marketing from Digital Clicks Search Engine Marketing from Digital Clicks We create campaigns that work – for you and your customers. PPC/SEM is the right message, to the right person, at the right time and in the right place across all devices. Our innovative campaigns create exceptional results! Reach + Relevance = Return On Investment. Connect with us: [email protected] 1.877.926.2021 digitalclicksmarketing.com recognizes the demand for comfort items, such as Fox Racing Motocross Helmets, such as three-wheel motorcycles and heated Leather Joe Rocket Jackets and snowmobile clothing, seats and grips. suits from companies like FXR. “There are two or three companies build- A new product that currently has people ing three wheel motorcycles now versus two talking is the Crank Plus, a multi-function wheels. If your legs are getting weaker and power supply. The Crank Plus has a recharge- you don’t want to stabilize the bike anymore, able Lithium-ion battery that produces more you still have the option to ride,” Mochrie power, is light weight and compact, and has says. “Companies are also building four flashlights for charging in the dark. It cranks wheelers that are closed in and have heat. anything from lawnmowers to diesel trucks, Demands for a product that is easier to use including electronics. Crank Plus offers addi- and the comfort zone expectations are getting tional cranking power, so it gives vehicles higher.” enough power to start, even in frigid tempera- Keeping with its low-price promise, Royal Distributing offers “Royal Weekly Specials” and sells discounted and non-current products, tures. The retail stores carry a wide selection of clothing for men, women and children from 10 SPORTS & RECREATION » Royal Distributing NOVEMBER 2015 « The Canadian Business Journal 11 popular lines, including Fox, Joe Rocket, Shift, powersports industry is driven by passionate Thor and more. fun-loving outdoors powersports customers.” Royal Distributing recently joined forces Passionate People with Wellington County to create a family sports centre called Royal Distributing Royal Distributing’s employees are key to its Performance & Activity Centre. Wellington success. “The strength of our company has County residents will have the opportunity to been our employees,” Mochrie says. “Their pas- participate in organized sports and healthy sion and strengths have really pushed it ahead.” leisure activities in this state-of-the-art sports For individuals who are passionate about and recreation facility. Royal Distributing is very powersports, Mochrie encourages them to proud of the sponsorship because it can give pursue their dream and work in the indus- back to the local community. try. “We need those enthusiasts that would like to work in the business,” he says. “The www.royaldistributing.com CBJ GEORGE MEDIA NETWORK AS SEEN IN THE NOVEMBER 2015 ISSUE OF THE CANADIAN BUSINESS JOURNAL WWW.CBJ.CA