Global Review Index

Transcription

Global Review Index

Global Review Index™"
Top Hotel Rankings for Major
Cities in Spain"
January 2013 www.reviewpro.com"
© Review Rank S.A. 2013. All trademarks are property of their respective owners. "
Spain Top Hotels · January 2013"
About the
Company"
ReviewPro offers a web-‐based, analy6cal tool that allows hotels to efficiently aggregate, organize and manage their online reputa6on and presence in leading social media sites. We provide the analysis, business intelligence, compe66ve benchmarking and repor6ng needed to help you more effec6vely manage your organiza6on. Our solu6on is designed to serve the needs of individual hotel operators, mul6-‐
establishment chains and asset managers. We aggregate hundreds of millions of social media men6ons, in over 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media plaKorms. Thousands of hotels in more than 70 countries, including some of the most recognized hotel brands in the world, rely on ReviewPro to beOer understand and improve guest sa6sfac6on and to profit from the social web. www.reviewpro.com"
twitter.com/reviewpro"
Contact: "
[email protected]"
+34 934 520 069"
facebook.com/reviewpro"
http://reviewp.ro/gplusreviewpro"
Introduction"
This report is based on ReviewProʼs Global Review
Index™ Top Hotel Rankings, an industry-focused ranking
of hotels by online guest satisfaction. 5 major touristic
destinations in Spain were analyzed over a time period of
twelve months (January 1st 2012 – December 31st 2012)
for this report."
"
The rankings, which are calculated from guest reviews
from hundreds of the most relevant Online Travel Agents
(OTAs) and review sites, represent an industry first.
Finally, the hotel industry has an independent, online
reputation benchmark that allows hotels to evaluate their
online presence and compare results with direct
competitors. "
"
The rankings are based on the Global Review Index™
(GRI), a proprietary algorithm developed by ReviewPro in
conjunction with leading hotel industry experts. It enables
hotels to know their current quality score, track their
performance over time and compare their online reputation
to their competitors or to other hotels within their chain
with a single index. The Global Review Index™ is currently
being used by thousands of hotels around the world both
as a key internal metric and to establish online reputation
objectives. "
Cities/Islands included in this
report"
Barcelona"
Madrid"
Majorca"
Seville"
Valencia"
"
"
Rankings for additional cities will be
published in the coming months. Visit
www.reviewpro.com for the latest updates."
"
"
Barcelona"
Top Hotels"
Total number of hotels evaluated"
344"
Average number of reviews per hotel"
600"
Total number of reviews "
Global Review Index™ Average for all Hotels"
206.571"
81%"
Semantic Analysis"
Highest rated concepts"
Lowest rated concepts"
Moderno
Noise
Calidad-Precio
Smell
Ubicación
Lift
Empleados
Mattress
Rápido
Soundproof
Top 10 Hotels by Global Review Index™"
Casa Camper Barcelona 95.0% Mercer Hotel Barcelona 94.9% Alma Barcelona 94.3% Primero Primera 93.3% Montecarlo 92.9% Hotel 1898 92.8% K+K Hotel Picasso 92.6% ABaC 92.4% El Palace Hotel Majes6c Residence © Review Rank S.A. 2013. All trademarks are property of their respective owners. "
92.2% 90.7% Spain Top Hotels · January 2013"
Barcelona"
Top Hotels in Detail"
GRI™!
Cleanliness!
Location!
Room!
Service!
Value!
The Top 10 in Detail"
Casa Camper Barcelona
95.0%
96.5%
97.5%
93.5%
97.1%
88.4%
Mercer Hotel Barcelona
94.9%
100.0%
98.4%
97.2%
96.2%
83.7%
Alma Barcelona
94.3%
98.1%
97.8%
95.3%
96.4%
89.2%
Primero Primera
93.3%
98.5%
80.0%
95.6%
95.8%
91.3%
Montecarlo
92.9%
96.9%
98.6%
93.8%
94.2%
90.0%
Hotel 1898
92.8%
96.8%
97.4%
91.6%
91.1%
83.9%
K+K Hotel Picasso
92.6%
95.7%
94.8%
87.8%
94.8%
89.8%
ABaC
92.4%
96.1%
80.0%
94.4%
95.6%
86.5%
El Palace Hotel
92.2%
96.6%
95.2%
94.6%
95.0%
86.7%
Majestic Residence
90.7%
97.6%
99.0%
95.1%
89.5%
89.9%
Hotel!
Madrid"
Top Hotels"
275"
596"
163.770"
80.7%"
Semantic Analysis"
Modern
Noise
Value
Lift
Shuttle
Smell
Location
Heating System
Quality
Window
Hotel Atlan6co 92.9% Hotel Adler 92.3% Hotel Orfila 91.8% Villa Magna 91.8% Hotel Preciados 91.3% NH Palacio de Tepa Posada Del Leon De Oro Gran Melia Fenix Quinta De Los Cedros Wes6n Palace Madrid © Review Rank S.A. 2013. All trademarks are property of their respective owners. "
91.2% 90.5% 90.4% 90.3% 90.2% Spain Top Hotels · January 2013"
Madrid"
GRI™!
Cleanliness!
Location!
Room!
Service!
Value!
Hotel Atlantico
92.9%
95.3%
97.0%
88.0%
90.7%
90.1%
Hotel Adler
92.3%
92.5%
n/a
91.7%
93.9%
n/a
Hotel Orfila
91.8%
96.5%
93.1%
93.5%
96.9%
89.5%
Villa Magna
91.8%
97.8%
92.9%
93.3%
94.7%
85.4%
Hotel Preciados
91.3%
95.5%
97.4%
88.9%
92.2%
89.2%
NH Palacio de Tepa
91.2%
96.2%
97.6%
88.8%
91.5%
83.6%
Posada Del Leon De Oro
90.5%
90.7%
95.5%
87.8%
86.4%
84.4%
Gran Melia Fenix
90.4%
95.5%
92.3%
89.8%
93.0%
85.3%
Quinta De Los Cedros
90.3%
95.5%
94.6%
95.5%
95.0%
90.8%
Westin Palace Madrid
90.2%
93.6%
97.5%
90.5%
91.4%
81.4%
Hotel!
Majorca"
Top Hotels"
784"
215"
168.481"
80.1%"
Semantic Analysis"
Value
Noise
Fast
Lift
Location
Heating System
View
Comfort
Staff
Internet
Finca Es Castell 99.0% Hotel Salvia 99.0% Ca's Curial 97.3% Sa Torre de Santa Eugenia Finca Hotel Son Palou Hotel Sa Pedrissa 97.0% 95.4% 95.0% Protur Bonamar 94.6% Esplendido Hotel 94.5% Son Trobat Hotel Rural 94.3% Protur Bonaire Aparthotel 94.1% © Review Rank S.A. 2013. All trademarks are property of their respective owners. "
Majorca"
GRI™!
Cleanliness!
Location!
Room!
Service!
Value!
Finca Es Castell
99.0%
98.5%
98.3%
94.6%
99.2%
95.0%
Hotel Salvia
99.0%
100.0%
96.2%
98.1%
100.0%
94.1%
Ca's Curial
97.3%
99.2%
98.5%
99.4%
97.3%
94.5%
Sa Torre de Santa Eugenia
97.0%
99.1%
90.2%
93.5%
99.8%
95.3%
Finca Hotel Son Palou
95.4%
97.7%
96.0%
95.5%
97.1%
92.1%
Hotel Sa Pedrissa
95.0%
95.8%
98.2%
97.3%
92.1%
86.5%
Protur Bonamar
94.6%
98.7%
98.4%
82.7%
96.2%
93.9%
Esplendido Hotel
94.5%
97.6%
97.7%
92.9%
91.8%
83.8%
Son Trobat Hotel Rural
94.3%
94.6%
84.7%
95.3%
99.0%
82.5%
Protur Bonaire Aparthotel
94.1%
96.2%
90.6%
94.4%
95.4%
91.9%
Hotel!
Seville"
Top Hotels"
93"
562"
81%"
52.277"
Semantic Analysis"
Modern
Noise
Value
Soundproof
Location
Lift
Airport
Window
Staff
TV
Hotel Corral del Rey 94.7% Hotel Casa 1800 93.1% Alma Sevilla 92.3% Hotel Alfonso XIII 90.5% Gran Melia Colon 89.8% El Rey Moro Hotel 89.6% Amadeus Sevilla 89.6% Hotel Holos Monte Triana Alminar Hotel © Review Rank S.A. 2013. All trademarks are property of their respective owners. "
89.2% 88.3% 87.6% Spain Top Hotels · January 2013"
Seville"
GRI™!
Cleanliness!
Location!
Room!
Service!
Value!
Hotel Corral del Rey
94.7%
95.7%
94.7%
91.7%
95.6%
82.6%
Hotel Casa 1800
93.1%
95.6%
98.3%
90.5%
94.8%
86.6%
Alma Sevilla
92.3%
96.2%
85.9%
91.2%
94.0%
83.5%
Hotel Alfonso XIII
90.5%
94.5%
97.9%
91.3%
87.0%
80.1%
Gran Melia Colon
89.8%
93.2%
93.7%
89.3%
94.2%
82.0%
El Rey Moro Hotel
89.6%
95.2%
97.6%
87.8%
93.3%
86.9%
Amadeus Sevilla
89.6%
94.0%
97.2%
87.1%
90.5%
87.0%
Hotel Holos
89.2%
96.5%
83.7%
92.2%
96.5%
89.3%
Monte Triana
88.3%
91.3%
79.5%
86.9%
91.5%
86.5%
Alminar Hotel
87.6%
91.6%
96.1%
81.8%
90.1%
85.2%
Hotel!
Valencia"
Top Hotels"
68"
573"
81.1%"
38.950"
Semantic Analysis"
Modern
Noise
Value
TV
Location
Bathtub
Staff
Floor
Cleanliness
Pool
Las Arenas Resort 90.6% Caro Hotel 90.0% The Wes6n Valencia 89.6% Hotel Sorolla 89.3% Ad Hoc Monumental 88.3% Husa Dimar 88.1% Hospes Palau de La Mar 87.9% Vincci Lys Meliá Valencia Zenit Valencia © Review Rank S.A. 2013. All trademarks are property of their respective owners. "
87.7% 87.1% 86.5% Spain Top Hotels · January 2013"
Valencia"
GRI™!
Cleanliness!
Location!
Room!
Service!
Value!
Las Arenas Resort
90.6%
94.3%
87.6%
91.0%
91.1%
80.0%
Caro Hotel
90.0%
94.3%
94.3%
88.1%
90.2%
85.3%
The Westin Valencia
89.6%
93.2%
86.9%
93.0%
91.3%
85.6%
Hotel Sorolla
89.3%
93.9%
95.2%
88.6%
91.1%
89.9%
Ad Hoc Monumental
88.3%
88.6%
94.9%
84.3%
88.7%
86.8%
Husa Dimar
88.1%
91.6%
90.0%
89.5%
87.4%
88.9%
Hospes Palau de La Mar
87.9%
90.6%
91.6%
84.9%
89.6%
84.1%
Vincci Lys
87.7%
90.9%
94.2%
84.9%
85.4%
85.0%
Meliá Valencia
87.1%
89.6%
70.1%
91.3%
86.4%
82.3%
Zenit Valencia
86.5%
90.5%
92.9%
84.5%
82.3%
85.8%
Hotel!
Methodology"
This report evaluates hotels in the 3-5 star categories in main touristic cities and islands in Spain. For the
purpose of this report, we evaluated guest reviews from the top online travel agencies and review sites that
have review data for Spanish hotels. ReviewProʼs online reputation and social media management solution
was used to create all analytics. "
"
The following data points are shown in this report:"
"
"
•  Total number of hotels evaluated: We included hotels within the 3-5 stars categories in each city."
"
• " Average number of reviews per hotel: The average number of reviews for each hotel, rounded up to the
nearest full number."
•  Total number of reviews: For each hotel, we included reviews from the last 12 months, i.e. from January
1st, 2012 to December 31st , 2012."
•  Global Review Index™ Average for all Hotels: The average Global Review Index™ (GRI) for all hotels in a
given city. The GRI is a a general online reputation score based on data taken from all the major online
travel agencies and review sites. Note: By definition, a GRI is only given for hotels with a minimum of 25
reviews, so hotels below this minimum are not included in the GRI average."
•  Highest rated and lowest rated concepts: For this section, semantic analysis was used to identify which
concepts guests are talking about in the text part of a review and if their feeling was positive or negative.
For the purpose of this study, the rankings or highest/lowest rated concepts are based on the percentage
of mentions that were classified as positive or negative. Only concepts with a minimum of 100 mentions
were considered."
•  Top 10 hotels by Global Review Index™: Rankings are based on the The Global Review Index™ (GRI). As
with the GRI average above, only hotels with a minimum of 25 reviews are considered here."
•  The Top 10 in detail: For each of the top 10 hotels, we give Department Index ratings for key areas of the
hotel (cleanliness, location, room, service and value). These scores are based on ratings given by
reviewers for specific aspects of their stay, whereas the GRI is based on the overall score given by
reviewers. Note: Since on most review sites, ratings for different areas are given independently of the
overall rating, the GRI and the Department Indexes are not directly correlated."
"
About Our
Product"
Our solution enables individual hotels, brands, chains
and management companies improve guest
satisfaction and increase revenue growth:"
"
•  Know everything that is being said online about
their hotels (24/7 Mystery Shopper)"
•  Identify areas of improvement based upon point
scores and customer feedback in reviews"
-  Global Review Index™ offers industry
standard online reputation score"
-  Powerful, yet easy to use multilingual
semantic analysis"
•  Increase revenue"
-  Maximize a hotelʼs average daily rate
(ADR)"
-  Optimize online distribution revenue"
-  Increase direct conversions"
•  Competitive benchmarking by hotel, group, brand
or chain"
•  Integrate existing customer surveys to see all
guest feedback in one place"
•  Automated reports to get the whole team involved
in the improvement process"
•  Training and support on both corporate and
property level"
"
Get a Demo"

Global Review Index

Transcription

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