Referral Growth and Retention

Transcription

8 ROI
Ways
to Increase the
of
Referral Growth and Retention
through
Referral Analytics - Data Integration - Cause and Effect - Onboarding & Recruiting - Satisfaction & Retention - Liaison Visits - MS Office & Email - Mobile - Learn More
ROI 1
Referral Analytics
Data Driven Referral Growth.
Return on investment always begins by knowing the
numbers. Through MarketWare’s referral analytics,
healthcare organizations are able to bypass the obstacles
and see real-time referral data. Referral analytics will
become the roadmap for referral growth and retention
efforts.
efforts.
Analytics that Speak.
Analytics provide the story of a hospital's or clinic’s
referrals. They uncover referral opportunities for providers
and guide a liaison and marketing
representative on who they should visit
and what they should talk about.
Reports that Speak.
With over TWO DOZEN referral reports, liaisons are able
to know the entire story of who, what, when, where and
how of your referral base.
Figure 1. MarketWare’s Referral Data View
ROI 2
Referral Data Integration
Referral Data Integration.
Take advantage of referral data that can guide you to
potential opportunities. Identify referrals by date, facility,
referral type, payer and more. Pull in data from EMR,
HIS, system EHR, and/or billing database to see
real-time referral information.
Claims Data & 3rd Party Data Feed.
Use MarketWare to see competitive claims data.
Through claims and other competitive data feeds,
healthcare organizations are able to analyze growth
opportunities and potential threats within their market
area.
Real-time Data Feeds.
Using HL7 interfaces, MarketWare can provide a hospital
or clinic with real-time referral data feeds.
ROI 3
KPI & Cause and Effect
The Cause of Visits.
Physician liaisons and marketing
representatives perform many types of activities
to encourage referral growth. The goal of
MarketWare is to identify the most effective
activities that result in referral development.
The Effect of Visits.
Identify Key Performance Indicators (KPI) by
comparing visits with referral volume through
referral variance reports. Know right away
which activities are most effective in producing
the first referral or increasing current referral
volume levels.
Measurement.
Through MarketWare, a healthcare organization
can measure the effectiveness of all referral
growth activities.
Figure 2. MarketWare’s Referral Graphs
and Referral Variance Reports
Figure 2. MarketWare’s Referral Graphs
and Referral Variance Reports
ROI 4
Manage Physician
Onboarding & Recruiting
Manage Physician
Onboarding and Alignment.
Start physician relationships off on the right foot by
completely onboarding or aligning them to your
organization. Take advantage of MarketWare’s proven
onboarding task management including tracking all the
goals and assignments for onboarding and alignment.
Manage Physician Recruiting.
MarketWare includes a complete database for
physician recruiting. Have one provider database that
includes physician recruiting, onboarding, physician
relations, and retention.
Referral Call Center.
Within MarketWare, healthcare organizations can have
a complete referral call center.
ROI 5
Satisfaction and Retention
Issue Management.
Maintaining referral volume levels and keeping physician
satisfaction and retention high is consistently determined
by the effectiveness of issue resolution.
Maintaining Referral Levels.
MarketWare’s issue management provides the tools and
the process to manage the resolution of physician
issues, no matter where they originate. This includes
adding accountability and due dates for all referral
issues that are identified.
“The Issues tab in MarketWare is worth
purchasing the database alone! It has
streamlined our ability to handle feedback
in a timely manner.”
Heather Coté, Adventist Health Systems
ROI 6
More Effective Liaison Visits
Prevent Being Blindsided.
By having the history of all the interactions liaisons and
marketing representatives have had with providers, an
organizational history is able to be created. The history
prevents a manager or a liaison from being blindsided by
physician issues and it tacks all referral development activities.
Action Plans.
Multiple people can have action plans for an individual
physician. Each person can see the other action plans and
coordinate activities to make sure work is not duplicated.
Google Mapping.
Spend less time in the car and more time in physicians’ offices
through routing and mapping.
Automatic Reporting.
Save hours each week on reporting, through automatic referral
development reports - over 60 Standard Reports!
Figure 3. MarketWare’s History View, Action Plans,
Map View, and Provider Profile Report
ROI 6Continued...
More Effective Liaison Visits
Know Who and Where to Visit.
Out of the hundreds or thousands of providers liaisons could
visit, know exactly who and where liaisons will be most
beneficial in visiting through Red and Green Flag reports.
Marketing Plans.
Manage a set of activities assigned for multiple physicians;
i.e., MD to MD visits, brochures delivered to all family practice
physicians. Then, see progress and measure results.
Loyalty Level.
Identify and track the loyalty level of physicians. Manage and
report on splitter behavior.
Segmenting Physicians.
Segment physicians by any unique criteria including:
specialty, market area, zip code, city, EMR users, etc.
Figure 4. MarketWare’s Marketing Plans
and Record Results Dialogue Box
ROI 7
Microsoft Office & Email Integration
MS Office Integration.
MarketWare has a direct connection with MS Outlook, MS
Word, and MS Excel.
Seamless MS Outlook Integration.
Stop doing twice the work! Link MS Outlook
appointments, calendaring, and emails directly with a
physician’s record in MarketWare. Drag and drop Outlook
emails right into MarketWare’s History and Notes.
Mail & Email Merge.
Use existing email tools: Outlook, GroupWise, and Lotus
Notes to send mass emails to physicians. Use MS Word
to create mail merge letters.
Excel Reporting.
Export and import physician information via MS Excel.
Figure 5. MarketWare’s Calendar View
and MS Outlook Merged Email
ROI 8
Mobile Integration
Smartphone and Tablet.
Get connected to MarketWare on the go from any mobile
devise; e.g., iPhone, Android, Blackberry, and any tablet;
e.g., iPad, etc.
Browser Based.
MarketWare’s mobile application is completely browser
based. Login into MarketWare anywhere you have the
internet by simply logging in via an internet browser.
Real-time Changes.
See real-time changes in MarketWare. Now when a
liaison is working in the field, everyone can see the
results of their activities right after they happen.
1-800-777-6368
[email protected]
www.marketware.com
Why Not Start Today?
MarketWare Systems can help you improve your healthcare
organization’s referral development today. So, what are you waiting for?
If you are ready to build better relationships with referring physicians, give
us a call for a free web presentation.
Increase the ROI of Referral Growth and Retention today!
1-800-777-6368
[email protected]
1-800-777-6368
[email protected]
www.marketware.com
© Copyright MarketWare Systems, LLC 2012

Referral Growth and Retention

Transcription

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