Media Values Offered to Sponsors

Cobra Energy Drink Ironman 70.3 Philippines
Post - Event Report
Presented to: World Triathlon Corporation
September 2009
Presentation Outline:
01.
02.
03.
04.
05.
06.
General Overview of the Event
The Organization – Sunrise Events, Inc.
The Host Venue
The Race Course – Swim, Bike and Run
The Sponsors and Media Values Offered
Marketing Activities
A.
B.
C.
D.
E.
The website
Print Ads –
TVC’s
Billboards
Other Collaterals
Presentation Outline:
07. Other Materials Produced
08. Transportation
09. Hotel
10. Airport Operations
11. The Alaska Media Center
12. The Food Caterers
13. Food Court
14. Week At A Glance and Other Special Events
15. The Winners and the Prizes
General Overview of the Event
Race Date - 23 August 2009 (Sunday)
409 Individual Participants and 58 Relay Teams
Total of 23 countries participated
Total of nine (9) international professional triathletes
Five (5) male and Four (4) female
Mass Start at 7:00 am
Whit Raymond, international triathlon announcer
was the host
Governor Luis Raymund Villafuerte Jr fired the
starting gun.
Over 4,000 spectators was at site to witness the start
The Organization – Sunrise Events, Inc
Sunrise Events, Inc was established solely
for the Ironman 70.3 Philippines
President is Mr. Wilfred Steven Uytengsu,
a triathlete himself and founder of the most
active Triathlon Club in the Philippines –
Polo Tri. He is also the President and CEO
of Alaska Milk Corporation
The rest of the Sunrise Team includes the
following:
Princess Galura – Project Director
Eric Imperio – Local Race Director
Host Venue – CWC, Camarines Sur
Boasts of the biggest, world class wakeboard park in the world!
Has existing accommodation and dining facilities – Camarines Sur WaterSports
Complex – CWC
Have full support from the local government who ensured that the roads are all
paved for the race.
With strong support from the Governor and the local government, the province and
the community accepted the event, the organizers and participants with open
arms, with the traditional Filipino hospitality.
The Race Course
Swim 1
Swim 2
The Race Course
The Bike Course
The Race Course
The Run Course
The Sponsors
A Gathering of Topnotch Companies and Brands
Media Values Offered to Sponsors
The following media values were offered to the Sponsors:
All press conferences have a backdrop
bearing all the Sponsor’s logo
VIP Passes and Car Passes
Trade stand at the Expo Area
Logo in the website
Live acknowledgements on race day and all
Special Events (Carbo Dinner/ Awards Night)
TVC in TV Special and Logo in Merchandising
Plugs. Merchandising Plugs aired since April
2009
Media Values Offered to Sponsors
The following media values were offered to the Sponsors:
Sponsor’s logos included in all promotional
materials including posters and flyers
Sponsor’s logos included in four (4) full
page color print advertisements
Sponsor’s logos included in
billboard/s placed in strategic areas in
Manila and CamSur for one month
Sponsor advertising material (A-Boards) all
throughout the race course and transition
areas.
Media Values Offered to Sponsor
Sponsor Logo on the Finish Line Arch
The Finish Line
Media Values Offered to Sponsors
All sponsors had the right to erect trade stands at the Ironman 70.3 Expo
Media Values Offered to Sponsors
Right to set up Giant Inflatables at the race venue
Marketing Calendar
What
Material Deadline
1
Website
Registration
Merchandise
2
Tri-Athlete Mag
2 x full page, full color
3-Feb
3
IT Magazine ( Coffee Table) 2 x full page, full color
3-Feb
4
Philippine Star fp/ fc ad
5
ABS CBN Publishing
Maxim
Metro
Metro Society
Article on Metro
Article on Maxim
Working Mom
Metro Society
E-mail Blasts
Metro/ Maxim/ Metro Soc
6
Solar
7
Posters
8
Billboard
9
Pre-Event Race
10 Press Conference
11 Mabuhay Magazine
4x full page, full color
Feb
March
April
May
1
2x fp, fc
2x fp, fc
2x fp, fc
Male Fil triathlete
Male Fil triathlete
Female Fil Triathlete
Polo Tri Team
Post event article
Merchandise Plugs
2 hour show
c/o Cobra
After April 5 Race
first week of Mar/May
June
1
July
August
1
Sept
1
The Website – launched February 1, 2009
www.ironman703phil.com
Before, During and After the Race
The Website – Facts and Figures
The Website – Facts and Figures
Launch Press Conference – 23 April 2009
Renaissance Hotel
Total of 250 journalists and sponsors
Attended the press launch
Sponsors Meeting – 23 July 2009 - Dusit Hotel
Sponsors were treated to a sumptuous
working lunch exactly 30 days before the
event. Sponsors were briefed with regards
accommodations, transportation, branding,
race course and all other requirements for
the race weekend.
Total of 65 people attended the Sponsors
Meeting .
Meet the Pros Press Conference – 21 August 2009
Villa del Rey Poolside, 3:00 pm
Head Table:
Hon. Luis Raymund Villafuerte Jr, Wilfred Steven Uytengsu,
Murphy Reinschreiber and Hubert Tan
All the professional athletes were at hand to answer
questions from the media. A total of 150 journalists
attended the event from both local and national media
Meet the Winners Press Conference– 23 August 2009
Alaska Media Center, 1:00 pm
The winners – Terenzo Bozzone, Chris McCormack, Cameron Brown, Lisa Bentley,
Gina Kehr and Charlotte Paul – meet the press again for a round of interviews. A
total of 50 journalists attended.
Media Values Offered to Sponsors
Cobra Energy Drink TV Commercial
Media Values Offered to Sponsors
Cobra Ironman 70.3
Merchandise Plug
Total of approximately
250 merchandise
plugs for 4 months
Media Values Offered to Sponsors
Philippine Star
Leaflet (total 5,000) and Print Full Page Advertisement
Advertisement (V1)
Released 3x April 26, June
21 and July 19
Print Advertisement
(V2)
Media Values Offered to Sponsors
Philippine Star
Full Page Advertisement, August
23, Race Day
Ironman 70.3 Billboards
Timex Billboard, total 1 site in MM
Event Billboard in Naga, total 3
Cobra Billboard, total 4 sites in MM
Sponsor Initiated Print Ads
Mabuhay Magazine Feature, Aug 2009, in- flight
magazine of Philippine Airlines
La Isla Magazine Feature, Aug 2009
In-flight magazine of Air Philippines
Sponsor Initiated Print Ads
Timex Brand Print Ad
Gatorade Congratulatory Ad
Other Efforts
Advertorials in Philippine Star, Official Newspaper
Philippine Star Advertorial (Series of Six)
Other Efforts
Advertorials in Philippine Star, Official Newspaper
Other Efforts
Advertorials in Philippine Star, Official Newspaper
Media Mileage – Event Proper
-Coverage in national and local print media/tabloids as daily news
stories
- National: PhilStar, MB, PDI, Standard, Pilipino Star Ngayon, People’s
Journal
- Local: Bicol Reporter, Bicol Tribune, Sunstar Cebu, Freeman,
Mindanao Times
-Coverage in major networks in news and sports programs
- ABS-CBN/Studio 23: TV Patrol, Bandila, Sports Unlimited, Umagang Kay
Ganda, News Central
- GMA 7/QTV: 24 Oras, Saksi, GMA Late Night News, News on Q,
Balitanghali
- TV5: Ten, Dokyu
-Coverage in major national and local radio stations: MBC,
Bombo Radyo, RMN, ABS-CBN, GMA7,
RadioWorks Group, FBN, and other Bicol stations.
Media Mileage, not complete
Date
24-Apr
26-Apr
5-May
19-Jul
28-Jul
13-Aug
16-Aug
17-Aug
18-Aug
19-Aug
21-Aug
22-Aug
23-Aug
24-Aug
25-Aug
26-Aug
28-Aug
29-Aug
Publication
Philippine Star, Manila Bulletin, Manila Standard
Philippine Star, Philippine Daily Inquirer
Philippine Daily Inquirer
Philippine Star
Philippine Star
Philippine Star
Philippine Star
Philippine Star
Philippine Star
Philippine Star
Manila Bulletin, Philippine Daily Inquirer, Philippine Star
Manila Bulletin, Philippine Daily Inquirer, Philippine Star
Manila Standard
Manila Bulletin, Philippine Daily Inquirer, Philippine Star
Tempo
Philippine Daily Inquirer, Malaya, Philippine Star
Manila Standard, Today, Philippine Star, PDI
Philippine Star
Philippine Star
Philippine Star
Media Mileage, TV Coverage
September 19, 2009, Saturday, 8pm
September 23, 2009, Wednesday, 8pm
Branding on the Race Course/ Race Pictures
Mass Start at 7:00 am
Gov. LRay Villafuerte
Volunteer
Branding on the Race Course/ Race Pictures
CWC had a festive atmosphere!!!
Mdot on carpet en route the finish
line
Streamers welcoming sponsors
2-km of a-boards
More A-Boards
Branding on the Race Course/ Race Pictures
Vertical Streamers along the main highway
More Streamers
Other Materials Made
Organizers’ Shirt
Volunteers’ Shirt
(yellow)
Drivers’ Vests
Other Materials Made
Meal Card (Lunch and Dinner),
Yellow
Breakfast Card @ CWC, Red
Shuttle Card ( Ride All You Can), Blue
Other Materials Made
Identification Cards
Other Materials Made
(Back) Identification
Cards
Race Booklet
(Small Version)
Other Materials Made – Small Booklet
Anything and everything you need to know about the race, Naga, food, etc..
Other Materials Made – Souvenir Program
Total of 1,000 souvenir programs were
made and distributed to all participants
Other Materials Made
Backdrop/ Photo Wall, total 2
All Modes of Transportation available for
Participants Convenience
Other Hotel Partners
Avenue
Manor
Villa Caceres
Regent
All other hotel partners welcomed the participants and media. Each hotel had a 24/7
information desk. Each hotel also had one bus assigned for the ease of participants.
Airport Operations
Special Ironman Check-in Lanes to assist the participants
The Alaska Media Center
215 media people were accredited for the
event, including TV crew and official
photographers.
Office of the Governor Media Relations brought
in their own accredited media group and
production house for documentation purposes
Media Center assumed the role of:
“Oasis in a desert” for media, sponsors Lost &
Found center, Daycare center for kids.
Accommodated requests for some business center
related concerns
Food Caterers
The best of the Philippine cuisine from two of the top chefs in
the country served the participants and guests for 4 days
The Food Court
Week at a Glance
Lance Watson Camp – August 20 and 21
A total of 13 participants attended the
Lance Watson Camp
Over the past 20 years, LifeSport Coach Lance Watson has
coached new triathletes, age group champions, as well as
number of Ironman and Olympic Games Champions. He is the
Official Coach of Ironman.
Lance has personally coached and consulted many champion
athletes including Lisa Bentley, Simon Whitfield, Greg Bennett,
Laura Bennett, Chris Lieto, and Peter Reid. He has coached at
3 Olympic Games, numerous Ironman and ITU World
Championships, and was the founder and builder of Canada’s
world renowned National Triathlon Centre.
Carbo Load Dinner, 21 August 2009
The Carbo Load/ Welcome dinner was held at the Convention Center. A total of
250 participants attended. All were treated to a cultural show presented by the
Province of Camarines Sur.
Race Briefing – August 22, 2009
All participants attended the Race Briefing
held at the Convention Center.
Cocktails, Awards Night and Fireworks Display
All participants were treated to a sumptuous dinner on August 23 for the Awards Night
Expo Items for Sale
The Awards…
Top 20 Individual
Competitors
Top 20 Male Competitors
Top 20 Female Competitors
Top 20 Relay
Teams
A facebook account was set up
to allow participants to share
photos with each other.
http://www.facebook.com/pages/Cobra-Ironman-703Philippines/122304600138?ref=ts
What they say about us:
“The best inaugural event for 70.3”
Murphy Reinschreiber, WTC
“I have to congratulate the organizers. It was really an exceptionally well run race. The
facilities were excellent. I have been to other triathlons abroad- in Singapore and
Malaysia. The Cobra Ironman 70.3 is much better organized!”
Senator Pia Cayetano
“My experience here has been wonderful, we have been treated like rock stars, the venue
for the race was beautiful and the event was put on at a world class level which is an
amazing achievement for an inaugural race.”
Terrenzo Bozzone
What they say about us:
“Congratulations on a wonderful inaugural race! I enjoyed every minute
of my stay in Cam Sur. The level of service you provided from the check-in at
Manila airport, before, during and after the race until the arrival back in Manila
was simply outstanding.”
Roman Floesser, Race Director, Laguna Phuket Triathlon
“You have no idea how beautiful it is to feel so welcomed when we are so far from
home.”
Lisa Bentley
“Many thanks, I had the most fabulous time in the Philippines. It's a very special
place. A fabulous race and I look forward to being on the start line in 2010. “
Cameron Brown
Mark the Date! See You…
22 August 2010