January 2015 - Gesa Credit Union

JANUARY
2015
Gesa’s Quarterly Business Newsletter
Upcoming
Holiday Closures
Gesa branches will be closed on
the following days:
Welcome to Gesa’s quarterly business
newsletter, “The Bottom Line.” On behalf of
Gesa’s Commercial Services Team, I hope
that your business enjoyed success in 2014. I
would also like to wish you and your business
partners a prosperous New Year.
Martin Luther King Jr. Day
Monday, January 19
Presidents Day
Monday, February 16
Upcoming Events
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Women in Business
Conference
January 28, 2015
TRAC, Pasco
Introducing
Chris Keenan
Gesa Credit Union would like to
welcome Chris Keenan to our
Commercial Services Team.
Thank you for your business.
901 Triple Crown Way
Yakima, WA 98908
509-713-9995
Equal Housing Opportunity
Looking forward into 2015, Gesa will continue to enhance cash management
products and services. Possible enhancements include Online Banking
security tokens, and assisting business merchants with their payment
processing equipment upgrades to the new EMV and non-contact
technologies.
As always, Gesa truly appreciates our business members. Please let us know
how we may enhance our business products and services to serve you better.
Commercial
Loan Officer
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This past year, Gesa has enjoyed tremendous
growth along with the successful merger of
Central Washington Federal Credit Union in
Yakima, Washington. This successful merger
marks the beginning of Gesa’s initiative to
expand its membership into other Eastern
Washington markets. As a result, our
Commercial Services Team will continue to
grow into other markets. One of our goals
for 2015 is to become a lead commercial lender in the Yakima market. Our
Commercial Services Team is truly one of the best in the region, and we
continue to be a community leader in providing the necessary capital to our
local businesses.
Introduction &
Upcoming Events
Respectfully yours,
Benjamin W. Rutledge
Vice President of Commercial Services
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Business
Information
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Business Member
Spotlight
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Certificate
Specials
Federally Insured by NCUA
Business Information
Free Workshop
Proposed Tax Changes for
Small Businesses in 2015
Pasco Chamber of Commerce Small
Business Success Series Presented
by Gesa Credit Union
Social Media Success for
Business Owners
Each quarter, we share valuable information that we feel is important for our
business members. We have outlined a few proposed tax changes that may
affect your business in 2015. Please remember that some of these proposals
may not be approved legislatively.
Presented by Lance Kissler
Digital Marketing Manager, STCU
Whether you’re just beginning to utilize
social media for your business or you
already have the foundation and are
ready to explore the next level – we’ve got
you covered. Select which session fits you
best and reserve your space today!
• Starting in 2015, businesses with more than 50 FTE employees in 2014
(or a combination of full-time and part-time employees equivalent to 50
FTE employees) must either offer a minimum level of health care coverage
to employees and their dependents, or pay the IRS Employer Shared
Responsibility payments for any FTEs who purchase coverage through a
marketplace and receive the premium tax credit.
• A proposal has been made that a portion of the tax increases on businesses
SESSION 1-BEGINNERS TRACK
will be used to pay for a future cut in the corporate rate to 28 percent and for
manufacturing 25 percent. Future rate cuts for small businesses are mentioned
as well, but the budget does not mention details.
•Get a basic understanding of Facebook,
Twitter, blogging, and Instagram.
• Changes to the treatment of small businesses in regards to section 179
•Conduct an onboarding process to
ensure you’re prepared before you launch
your social media accounts.
deductions have been proposed. The budget proposes to extend increased
expensing for small business. This is often known as section 179 deductions,
which allows a business to fully expense capital costs up to a certain dollar
amount. At the end of 2013, the section 179 allowable amount reverted back to
$25,000 of capital investments, down from $500,000. Correct treatment would
allow the full expensing of all capital investments.
•Analyze your business needs and
determine the appropriate social media
channels for them.
• The budget proposes the elimination of capital gains taxation on investments
in small business stock. This would help mitigate the bias against saving and
investment present in the current tax code. These types of changes should not
be limited to small businesses only. The budget proposes that S-Corporations
will be subject to self-employment tax.
SESSION 2-ADVANCED TRACK
•Develop a comprehensive social media
strategy that aligns with your business
objectives.
Please consult with your certified public accountant regarding these changes.
•Utilize advanced analytical tools for
evaluating your efforts.
SOURCES
•Discover what’s on the horizon for
social media.
www.taxfoundation.org
www.taxact.com/affordable-care-act/health-insurance-and-taxes.asp
Friday, February 20, 2015
Session 1: 9:00 a.m. to 10:30 a.m.
Session 2: 11:30 a.m. to 1:00 p.m.
Inspire Events Center
5292 Outlet Drive (Broadmoor)
Pasco, WA 99301
RSVP at gesa.com or call 509.547.9755.
MEAL PROVIDED!
Call
509.942.6155
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Click
gesa.com
Drop by one of our
convenient locations
Business Member Spotlight
SIGN Fracture Care
International
SIGN Fracture Care International is a humanitarian-focused, non-profit, charitable
organization founded in 1999 by local orthopedic surgeon, Dr. Lewis Zirkle. Dr. Zirkle
is passionate about working with orthopedic surgeons in disadvantaged nations
across the world, and he works with a dedicated community-oriented staff, willing to
travel and train other surgeons in the use of modern implants and current techniques.
“My favorite part about my job is the people I get to meet,” said Jeanne Dillner, CEO of
SIGN International. “I love watching, year after year, the progression made by the men
and women we help overseas.”
SIGN staff in their main office located in Richland
Today, Zirkle and his team travel the globe, hosting conferences and performing
surgeries; while doctors on the ground in these countries get invaluable experience
working on real-world cases with Zirkle and his team. With their unique motto, “We
walk the world,” SIGN has helped, to date, more than 140,000 patients in 52 countries
around the world, and Gesa Credit Union has been there right beside them.
SIGN has worked with Gesa Credit Union since 2010. Dillner points out that Gesa has
made the difference in how the organization processes their payments, and manages
their business accounts with Merchant Deposit Capture. Being a large non-profit
with complex needs, this business product has helped them streamline their banking
needs. Dillner appreciates the face-to-face communication and dedicated customer
service she gets at Gesa. “Gesa provides great personal attention. They connect with
their members easier than any other financial institution,” said Dillner.
Because of all the work that SIGN does overseas, Dillner found some services that
Gesa provides especially useful. She points out that relationships with community
businesses like Gesa Credit Union play an important role in their global mission.
In one extended overseas trip in particular, Gesa ensured a direct point of contact for
Dillner, so she could continue to address the organization’s financial needs while so
far from home.
“The SIGN Fracture Care International is truly a remarkable organization. Gesa is
committed to helping our local nonprofit organizations find economical solutions
for a growing organization’s banking needs. I have had the pleasure of working with
Deborah Maier, Senior Accountant, to find easy and economical ways to streamline
banking services to help save time and money. One example is our Merchant Deposit
Capture product. By allowing SIGN to remotely deposit their transactions directly
from their office location, the organization is saving staff time, and streamlining
the banking deposit and reconciliation process,” said Annamaria Sauceda, Cash
Management Representative.
CEO Jeanne Dillner & Marta, a patient from Africa
“We chose Gesa Credit Union as our
financial partner because of their
persistence and helpfulness.”
- Jeanne Dillner, CEO SIGN Fracture Care International
Let Gesa’s experience and local decision making help you with your financial needs.
From business checking accounts and cash management solutions, to Lines of Credit
and commercial real estate loans, Gesa has a full suite of business products to meet
your needs. Gesa is also a preferred Small Business Administration lender to assist
business owners with start-ups or expansions.
Let Gesa help you
grow your business today!
Ben Rutledge, VP Commercial Services
Brad Wright, Senior Commercial Loan Officer
Jeremy Wiersma, Commercial Loan Officer
Chris Keenan, Commercial Loan Officer
Gary Grant, Commercial Loan Officer
Anna Sauceda, Cash Management Representative
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Certificate Specials
0.50 0.70
12 Months
24 Months
1.50 1.70
30 Months
36 Months
2.00 2.50
48 Months
60 Months
Call 509.942.6155 to get started today!
Click
gesa.com
Drop by one of our
convenient locations
*APY=Annual Percentage Yield. A $500 minimum deposit is required for consumer certificates. A $2,500 minimum deposit is required for IRA certificates. A $2,500
minimum deposit is required for commercial certificates. Early withdrawal penalties will apply. Please visit gesa.com for more information on applicable fees and terms.
Certificate rates are for a limited time only. Stated rates are as of 1/01/2015 and are subject to change. Federally Insured by NCUA.
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