ASFF 2015 Report - Amsterdam Spanish Film Festival

ASFF 2015 Report - Amsterdam Spanish Film Festival

ASFF 2015 1st edition REPORT
Any festival like ASFF´s that showcases Spanish talent
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– Peter Greenaway –
SIN FIN CINEMA
Sin Fin Cinema (SFC)MWER%QWXIVHEQFEWIH½PQGSQTER][SVOMRKEGVSWWXLI½PQI\LMFMXMSRERHHMWXVMFYXMSR[MXLEWTIGMEPJSGYWSR7TERMWL
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Founder & Director
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Contact
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Registration
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WATCH ASFF 2015 VIDEO REPORT!
https://vimeo.com/134386902
EXECUTIVE SUMMARY
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XLIEXXIRHERGISJXLIMRXIVREXMSREPEGGPEMQHMVIGXSVPeter Greenaway[LSEXXIRHIHXSTVIWIRXLMWPEXIWX½PQ)MWIRWXIMRMR+YERENYEXS
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1st edition of ASFF, a brilliant success of attendance.
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ASFF HIGHLIGHTS
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4VSKVEQQIMRGPYHIH8 Dutch Premieres and 4 Amsterdam Premieres.
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8LIVI[IVIEXSXEPSJWGVIIRMRKWTVIWIRXIHSRXLIX[SQSWXMGSRMGGMRIQEWMR%QWXIVHEQPathé Tuschinski and Eye.
8LVII½PQWJVSQXLITVSKVEQQI[IRXSRtour to The Hague and Utrecht.-RXSXEP19 screenings.
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PERFORMANCE INDICATORS
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Performance Indicator
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2015
12
6
4
2
19
3126
8
4
42
14
12
AUDIENCE PROFILE
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Attendees were 56% female and 44% male
73% between 23 to 66 years of age
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40% Spanish spoken audience
40% Dutch audience
20% Expat audience
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MARKETING
Objetives:
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Build awareness about the festival in Amsterdam, The Hague and Utrecht.
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Collaborate with the most prestigious and iconic cinemas in Amsterdam: Pathé Tuschinski and Eye.
Marketing Campaing
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Pre-event Campaign
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Poster and ProgramPEYRGLIHSRPMRI%TVMP
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#ASFF Social Media campaign[EWPEYRGLIHXLVSYKL8[MXXIV-RWXEKVEQ4MRXIVIWXERH*EGIFSSO
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*MPQ*IWXMZEP4VSKVEQ&VSGLYVI(10,000 printed)
NEWSLETTER
5000 Sin Fin Cinema subscribers database
Dedicated ASFF newsletters sent 24 times during may and June 2015.
Dedicated newsletter to Eye subscribers (22,000 subscribers)
Dedicated newsletter to Pathé subscribers (100,000 subscribers)
Dedicated newsletter to Hartlooper Complex subscribers (2.100 subscribers)
Dedicated newsletter to Cineville subscribers (20,000 subscribers)
(MWXVMFYXMSR*P]IVQER
(MWXVMFYXMSR*P]IVQER
OUTREACH
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On-Line Presence
Video GallerySJHEMP]*IWXMZEPERH7YQQMXLMKLPMKLXWMRXIVZMI[W[MXLKYIWXW½PQQEOIVWJVSQXLI*IWXMZEP
Social Media outlets¯-RXIVEGXMRKERHGSQQIRXMRKSR8[IIXW*EGIFSSOGSQQIRXWERHSXLIVGSQQIRXSTTSVXYRMXMIWMIRI[WWMXIW
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Event listingsSR-EQWXIVHEQ4W%KIRHE,IX4EVSSP%QWXIVHEMP]JIWXMZEPMRJS[LEXWYT[MXLEQWXIVHEQIZIRIQIRXIROEPIRHIVEVXMJI\EQSRK
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COMPANY WEBSITE
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960[[[WMR½RGMRIQEGSQ
(Month of ASFF)
Number of visits: 13, 878
Page Views: 56,383
Unique Visitors: 7778
May , 2015
SOCIAL MEDIA
facebook.com/SinFinCinema Fans: 3,021
twitter.com/SinFinCinema Followers: 808
ZMQISGSQWMR½RGMRIQE Views of ASFF’s teaser: 1394
TMRXIVIWXGSQWMR½RGMRIQE Followers: 135
PUBLICITY
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TARGETS
Media Target for this campaign focused on The Netherlands and Spain
TYFPMGEXMSRWMRGPYHMRKHEMP][IIOP]ERHQSRXLP]print media, radio, online and magazinesJSVIRXIVXEMRQIRXPMJIWX]PIFYWMRIWW
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SPONSORS
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-RXLMW½VWXIHMXMSREXSXEPSJ8 sponsorsWYTTSVXIHXLIASFF 2015XLVSYKLFSXLGEWLERHMROMRHWYTTSVX
This includes support from:
Spanish EmbassyMR8LI2IXLIVPERHW
TourEspaña7TERMWLXSYVMWQSJ½GIMR8LI2IXLIVPERHW
AC/E7TEMRŽWTYFPMGEKIRG]JSV'YPXYVEPEGXMSR
Instituto CervantesJVSQ9XVIGLX
NH Hotels %GGSQQSHEXMSR4EVXRIV
Pata Negra 6IWXEYVERX&EV4EVXRIVW
Iberia Express %MVPMRI'SQTER]
Hacienda Zorita 7TERMWL;MRI
www.exteriores.gob.es/Embajadas/LAHAYA/
www.spain.info/nl/
www.accioncultural.es/
www.utrecht.cervantes.es/nl/
www.nh-hotels.com
www.pata-negra.nl/
www.iberiaexpress.com
www.unitedwineries.com
www.the-haciendas.com/marques-de-laconcordia/hacienda-zorita.php
7TSRWSVWLMTVIGSKRMXMSRERHFIRI½XWMRGPYHIHI\TSWYVISRXLISin Fin Cinema websiteSRWMXIHMKMXEPWMKREKIEXEWWSGMEXIH
WTSRWSVIHevents and venuesERHGSVTSVEXIPSKSTPEGIQIRXMRadvertising and promotional materialsMRGPYHMRKFestival
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OVERVIEW
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8LI%7**[MPPWXERHETEVXJVSQSXLIVJIWXMZEPWF]VITVIWIRXMRKEFVMHKIFIX[IIR*MPQGSQTERMIWJVSQ7TEMRERH(YXGLHMWXVMFYXSVWMRSVHIV
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GSRWMHIVXLEXXLI]HIWIVZIXSFIORS[RMRXIVREXMSREPP]
PRESENTATION AND PROMOTION OF SPANISH CINEMA
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HMWXVMFYXIH8LIHYXGLMRHYWXV]ERHTVIWWVIGSKRM^IWMRRSZEXMZIH]REQMGERHI\GMXMRK½PQWJVSQYTGSQMRKFIWXERHFVMKLXIWX7TERMWLJIEXYVI
½PQQEOIVW8LI%7**[MPPWXERHETEVXJVSQSXLIVJIWXMZEPWF]VITVIWIRXMRKEFVMHKIFIX[IIR*MPQGSQTERMIWJVSQ7TEMRERH(YXGLHMWXVMFYXSVW
MRSVHIVXS½RHHMWXVMFYXMSRJSV7TERMWL½PQWMR8LI2IXLIVPERHW;IFIPMIZIMRXLIWXVSRKEVXMWXMGTSXIRXMEPMR7TERMWLGMRIQETVSHYGXMSRWERH
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FILM PROGRAMME
Amsterdam Spanish Film FestivaP TVIWIRXIH EPSRKWMHI XLI QEMR GSVI TVSKVEQ SJ ½ZI VIGIRX 7TERMWL ½PQW EPWS E
TVSKVEQSJ0EXMR%QIVMGERGMRIQEXLEXMRGPYHIW½PQWJVSQArgentinaChile and Uruguay. Spanish Cinema Without
FearWIGXMSRWLS[RWTERMWL[SVOWXLEXKSbeyond the boundaries of the traditional narrative.
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*IWXMZEP-RXIVREXMSREP6SXXIVHEQ*MPQ*IWXMZEP7ER7IFEWXMER*MPQ*IWXMZEPEQSRKSXLIVW
11 screenings had Q&A with the director or castEJXIVXLI½PQ;ILEHEZIV]EGXMZIEYHMIRGI[LSQEHIQER]UYIWXMSRWXS
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8LIaudienceLEWFIIRvery gratefulXSYW8LI]LEHEREQE^MRKERHtrue Spanish cinema experience.
8LI]GER[EXGLE½PQLEZIXLISTTSVXYRMX]XSQIIXERHXEPO[MXLXLIHMVIGXSVGEWXERHLEZIGSQTPIQIRXEV]
glass of Spanish wine afterwards in a really welcoming atmosphere.
CORE PROGRAMME
FOCUS LATINO
SPANISH CINEMA WITHOUT FEAR
2015 PROGRAMME HIGHLIGHTS
OPENING NIGHT at PATHÉ TUSCHINSKI
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8LIWTIIGL[EWHIPMZIVIHF]XLIHMVIGXSVSJXLIJIWXMZEP:MVKMRME4EFPSWERHXLIHMVIGXSVSJTourEspaña7TERMWLXYVMWQSJ½GIMR8LI
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MRMQEKIWWSQISJMXWQEMRXSYVMWXEXXVEGXMSRWWSEWXSEGGSQQSHEXITVSHYGXMSRW
8LYWEHMZIVWIXIVVMXSV]MRLMKLPMKLXMRKMXWZEVMIX]SJPERHWGETIWERHWGIRIV]MXWI\GIPPIRXGPMQEXIERHMXWMRJVEWXVYGXYVIMWWLS[REQSRKSXLIV
EXXVEGXMSRW -XEPWSLEWXLIFEGOMRKSJXLIEGX1EPEKE%RXSRMS&ERHIVEW [LSQSZIWMRXLIZMHISEQIWWEKIXSREXMSREPERHMRXIVREXMSREPXS
ORS[XLITSWWMFMPMXMIWSJ%RHEPYWMETVSHYGIVW
420 guests attended ;IJIPXXVYP]TPIEWIHXSWIILS[SYV½VWXWGVIIRMRKVEMWIHWYGLERMRXIVIWXERHXLITSWMXMZIJIIHFEGO[IKSXHYVMRK
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84 wine bottles [IRXHS[RSRXLISTIRMRK8LI4EXLq8YWGLMRWOMQEMRJSPHIV6SSQSJJIVIHYWERI\GITXMSREPEXQSWTLIVIXSVIPE\ERH
IRNS]XLIGSQTER]SJSYVKYIWXWEJXIVXLI½PQ8EWXMRKEKVIEX[MRIWJVSQ7TEMR[EWEQYWXERHXLEROWXSHacienda Zorita’s GSYVXIW][I
SJJIVIHSYVEYHMIRGIEXSYGLSJUYEPMX]ERHEYXLIRXMGMX];IRSXMGIHWSQIEYHMIRGIEPVIEH]E[EVIEFSYXXLIFVERHXLEROWXSSYVTVIZMSYW
TVSNIGXERHXLIHMWXVMFYXMSREX%PFIVX,IMNR%FMKKVSYTSJEYHMIRGIWLS[RXLIMVMRXIVIWXIHEFSYXXLI[MRI
3YV I\TIGXEXMSRW [IVI WYVTEWWIH ERH SYV HIXIVQMREXMSR MW XS GSRXMRYI ERH OIIT SR [MXL XLI KSSH [SVO *MPQ MRHYWXV] VITVIWIRXEXMZIW
GVMXMGWERH½PQVIZMI[IVWTVIWWQIHMEVITVIWIRXEXMZIWEGEHIQMGWEVXERH½PQGYVEXSVWQIQFIVWJVSQ8LI7TERMWLEQFEWWEHSV%VKIRXMRIER
EQFEWWEHSV7TERMEVHWERHERHXLSWIMRXIVIWXIHMRXLI7TERMWLGYPXYVIMREPPMXWJSVQEXWWLS[IHXLIMVYRGSRHMXMSREPWYTTSVXHYVMRKXLI3TIRMRK
* pictures below
ASFF Opening Night at Pathé Tuschinski
Virginia Pablos. ASFF’s Director.
ASFF Opening Night at Pathé Tuschinski - Hall
.IWW'EWXVS]2IVIE&EVVSW¯'%78¯0E-WPE1uRMQE
Ana Román. Director of Tourespaña at The Hague.
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%[MXL2IVIE&EVVSWERH.IWW'EWXVSQSHIVEXIHF]&EVIRHHI:SSKH. Filmkrant.
Jesús Castro and Nerea Barros¯'%78¯0E-WPE1uRMQE
ASFF Opening Night Audience at Pathé Tuschinski
Interview with Jesús Castro and Nerea Barros¯'%78¯0E-WPE1uRMQE
TRIBUTE TO PACO DE LUCIA
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JSPPS[IHF]EQ&AUYIWXMSRWERHERW[IVWwith the director,[LSWLS[LMWPSZIEFSYX%QWXIVHEQERH0MZIQYWMGJVSQXLIXST
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* pictures below
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%[MXL'YVVS7jRGLI^(MVIGXSVSJ4EGSHI0YGuE0E&WUYIHE QSHIVEXIHF])VRIWXMREZERHI2SSVX Director of Flamenco Biënnale NL
Ernestina van de Noort and Curro Sánchez.
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.SLER*VEYIRJIPHIV
CLOSING NIGHT: SURPRISE FILM
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APPENDICES
ASFF TEAM
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GUESTS
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TEAM
Virginia
Aurora
Lorena
Hans
ASFF Director
Guest Coordinator
Guest Coordinator
Video
Belén
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Carlota
France
Press Coordinator
Production Assistant
Production & Video Assistant
Social Media Assistant
PARTNERS
PATHÉ TUSCHINSKI
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GUEST ATTENDED
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FILM CRITIC
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FLAMENCO MUSICIANS
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