2016 WMMB Spring Dairy Update Newsletter

Spring, 2016
DAIRY
UPDATE
Roxy Dane Holsteins, Sauk City, Wisconsin.
A report from your dairy promotion organization
County Dairy Leaders’ Big Dairy Impact
Across Wisconsin, 63 County
Dairy Leader Groups (CDLGs)
play an essential role in
showcasing dairy products
and connecting non-farm
residents to the dairy industry
in Wisconsin.
These local dairy promotion
groups receive financial
support and educational
materials from the Wisconsin
Milk Marketing Board to
help them promote our
growing dairy industry
within their communities. No
other state is home to such an
extensive organized and connected
grassroots dairy promotion network.
The CDLGs are volunteer-led
grassroots organizations that
believe in the dairy industry, and
want to see America’s Dairyland
thrive and share the products
produced from Wisconsin milk.
Their year-round efforts help
spread positive dairy messages
through local dairy promotions,
farm tours, county fair
activities and dairy
education programs in
our schools. With an
army of volunteer help,
CDLGs conduct more
than 80 dairy breakfast
events and promotions
statewide during June
Dairy Month. Held primarily on
dairy farms, the breakfast events
bring up to 7,000 people for not
only a farm-fresh meal, but also
the chance to get up close and
personal with dairy cows and
calves and learn about dairy at the
same time. Help coordinate local
dairy promotions in your area by
joining your county’s promotion
group – any dairy producer or
individual is welcome. To find
out how to get involved with
a County Dairy Leader Group,
please contact Becky Kronberg
at 608-203-7284 or email
[email protected].
Dairy Impact Initiative Takes Flight
Started 14 years ago, the Wisconsin
Dairy Impact initiative was built
as, and continues to be, a
statewide campaign designed
to show the impact and
reach of dairy to a wide
audience. That is, until now.
WMMB has now partnered with
United Airlines to launch Wisconsin’s
Dairy Impact information to all
corners of the globe.
United Airlines distributes more
than 12 million copies of their
seat-back magazine, Hemispheres.
Within Hemispheres is a monthly
feature magazine called, Dossier.
WMMB.com
The January 2016 edition of Dossier
features leaders within the state,
discussions about the diverse
economy and, of course, dairy.
WMMB met with the editors of
Dossier to discuss the power of the
dairy industry in Wisconsin and
various dairy facts and comments
from WMMB CEO James Robson –
along with an informational ad on
Wisconsin’s powerful dairy industry
– can be found in a digital copy of
Dossier through this link: http://
ink-live.com/emagazines/
hemispheres-dossier/2339/
january-2016/#1.
EatWisconsinCheese.com
Promotions
Holiday Promotions
are a Dairy Big Deal
It’s no surprise that dairy and
cheese are the focal point of
many holiday celebrations.
WMMB started the holidays by
creating promotional materials for
retailers and grocers to influence
shoppers to buy Wisconsin
products. Nearly 2,300 holiday
dairy promotions featuring
Wisconsin cheese and dairy took
place throughout the nation this
holiday season.
Shoppers aren’t only influenced
in the physical marketplace but
also in the cyber marketplace.
Having an online presence
showcasing cheesy dishes, buttery
breads or dairy-rich desserts can
influence viewers into purchasing
those products to experience their
own flavorful delight.
WMMB created three new short
videos for social media capitalizing
on the idea that “The Holidays
are Short, Eat Dessert First.”
Visit RealDairyDesserts.com
and watch all three. What’s your
favorite? Does one in particular
remind you of anyone included in
your own holiday celebrations?
The campaign generated an
estimated 2.7 million impressions
in November and December
through YouTube and mobile
advertising. The three videos were
also shared on the Wisconsin Dairy
Facebook and Instagram channels
reaching more than 7,000
consumers and was viewed more
than 2,500 times through those
social media channels.
WMMB Hosts Social Media Boot Camp
Wisconsin Cheese and Dairy Companies Are Getting Social
Just like Wisconsin cheeses
take months or years to age to
perfection, a company’s social
media presence takes time to
perfect, too.
WMMB hosted a Social Media
Boot Camp in late October for
Wisconsin cheese and dairy
companies to learn more about
using it to tell about their
company’s story, products
and people.
At this one-day mini
conference, experts led the
discussion from setting up a
company’s social media presence,
why it is important to have one
and how to post, tweet and make
friends – lots of them! Valuable
information was shared with
the people in attendance on
strategies to implement, popular
times to post/tweet and how to
add photos or video to make the
content even more appealing.
More than 60 individuals from
42 companies attended. In a
post-event survey 100 percent of
those who filled out the survey
said they would be implementing
WMMB.com
their newly acquired knowledge
on their company’s social
media platforms.
“The first post I posted on
Facebook using the knowledge I
gained got four times the usual
organic reach,” writes Michelle
from Lamers Dairy. “Same thing
for the next post. I went from
around 160 to 800! I can relate
this directly to putting in practice
what I learned from the WMMB
Social Media Boot Camp! Thank
you so much for doing this
for us.”
EatWisconsinCheese.com
In the News
Douglas
New Lessons for
Younger Classrooms
Washburn
Burnett
Polk
St. Croix
Pierce
4
Bayfield
Iron
1
Ashland
Florence
Price
Barron
5
Dunn
3
Rusk
Taylor
Chippewa
Pepin
Meet your Director
Vilas
Sawyer
6
Buffalo
Lincoln
Langlade
Wood
Jackson
12
Trempealeau
Adams
La Crosse
15
Monroe
2
Menominee
9
Marathon
Clark
13 14
Forest
8
7
Eau Claire
Oneida
Waushara
Oconto
Door
Shawano
Waupaca
Portage
Jeff Strassburg
Marinette
Outagamie
11
16
19
10
17
Kewaunee
Brown
Winnebago Calumet
District 9: Menominee, Shawano, Waupaca
Manitowoc
Jeff Strassburg, wife Jeni and
children Jacob and Alyssa
18
24
22 23
dairy near Wittenberg.
25
Strassburg began farming
with his parents right out of high school and since, has
grown the farm to 850 cows and 3,200 acres.
He is very involved in the ag community as a member
of the Bowler FFA Alumni, Dairy Business Association,
Professional Dairy Producers of Wisconsin, Shawano County Dairy Promotions,
is a unit delegate for Land O’ Lakes and is the director for District 9 for the
Wisconsin Milk Marketing Board.
Strassburg is the current Policy and Bylaw chair and a member of the
executive team at WMMB. Strassburg is a longtime believer in the power and
need of dairy promotion and continues to reinforce the activities of WMMB.
“I believe that dairy promotion is very important because we need to find and
strengthen demand for dairy but also continue to strengthen our image in
today’s world. The future of Dairy promotion will continue to move to more
social media as we see more and more people getting their information on
electronic devices. This is one of the many reasons why we need to continue to
support the marketing professionals we hire with today’s promotion dollars,”
says Strassburg. To reach Strassburg, please contact him at [email protected].
21
Marquette
Green
Lake
Juneau
Vernon
Richland
Crawford
Grant
Sauk
20
Iowa
Columbia
Fond
du Lac Sheboygan
Ozaukee
Washington
Dodge
Waukesha
Dane
Milwaukee
Jefferson
Lafayette
Wisconsin Dairy Council staff
have developed two all new
lessons to use in classrooms.
Green
Walworth
Rock
Racine
Kenosha
My Field Trip to a Wisconsin Dairy
Mapping a Healthy Wisconsin
Farm features a virtual tour of a
farm field trip for first graders to
learn and discuss what happens as
farmers raise livestock and grow crops.
Curd Science demonstrates the
steps in the cheese making process
as part of a science lesson for the
2nd grade classroom. Limited
quantities of materials are available
for CDLG Ambassadors to use in
schools. For more information,
contact Laura Wilford at
Alice in Dairyland, Teyanna
Rock, Sauk, Calumet, Kewaunee,
[email protected].
Loether, along with the Wisconsin Dodge, Outagamie, La Crosse,
Dairy Council staff are once
Jefferson and Portage counties.
again teaching 4th grade
You can follow Alice in
Share Your Dairy Story
students around the state
Dairyland on her Facebook page
We’re interested in
about the impact of the
to see more about how she
hearing great new
Wisconsin Dairy Industry and
promotes Wisconsin Dairy. You
stories from around
healthy foods grown in Wisconsin. can also learn more about the
Wisconsin.
Our social studies lesson will
Wisconsin Dairy Council through
reach nearly 25,000 students
their Facebook page,
and teachers this school year and
Facebook.com/WisconsinFUTP60
will be presented in classrooms
or through their website
in: Milwaukee, Racine, Kenosha,
WisconsinDairyCouncil.com.
WMMB.com
EatWisconsinCheese.com
Wisconsin Dairy Update
8418 Excelsior Dr.
Madison, WI 53717
Contact us:
[email protected]
Toll Free: 800-373-9662
Phone: 608-836-8820
In this issue:
Find the hidden cow eraser in this
issue and tell us where it is by March
1st to earn a chance to
win a pewter cheese
wedge keychain!
15 winners will be
randomly drawn.
Reply to: [email protected].
WMMB Mission
To help grow demand for Wisconsin
milk by providing programs that
enhance the competitiveness of
the Wisconsin Dairy Industry.
County Dairy Leader Group Conferences
More than 170 people attended
the annual CDLG educational
conferences during November.
Conferences were held in DeForest,
Green Bay and Eau Claire.
Attendees heard from various
WMMB speakers who covered
topics on social media, advertising
and promotion and Dairy Council/
Fuel Up to Play 60. In addition,
breakout sessions were held to
dive deeper into social media
for CDLGs. Nearly $17,000 was
presented to winning CDLGs in
the annual Award Recognition
Program for
outstanding dairy
promotion efforts.
WMMB.com
EatWisconsinCheese.com