September - October 2014 Issue - Dairy Deli Bakery Council of So
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September - October 2014 Issue - Dairy Deli Bakery Council of So
SEPTEMBER/OCTOBER 2014 46 BC D l D ue na ss io r I at a N in th em S Congratulations Boss! DDBC 2014 Lifetime Achievement Award from your Bristol Farms Family Calendar OFFICIAL PUBLICATION DDBC of Southern California www.ddbcsocal.org In This Issue: 46th National DDBC Seminar The 46th National DDBC Seminar is scheduled to be conducted Sept. 12-14 at the Omni La Costa Resort and Spa in Carlsbad. The theme is “Success in Service” and the program features a host of heavyweight retailers and industry leaders who will lead attendees to where the industry is heading. Everything you need to know about the Seminar begins on Page 10. Lifetime Achievement Award: Kevin Davis, President/CEO of Bristol Farms Markets will be presented with the DDBC’s Lifetime Achievement Award at the October meeting. Read about his contributions to the Southern California food industry on Page 18. July Meeting of DDBC The DDBC’s annual Casino Night mixer has been rechristened as the Jean Dreshner Memorial Casino Night. See story and photos beginning on Page 24. Also in this issue: An expanded calendar of events; and news from around the industry. Advertiser index Bristol Farms Cacique USA Concept Food Brokers DSW Distribution Evergood Sausage Florida’s Natural Horizon Sales Corp. LALA 2 Cover 23 4 5 9 35 21 La Mexicana Litehouse Foods Marin Cheese Rose Packing Unified Grocers VV Supremo WAFC 7 31 32 32 19 34 29 Advertising, editorial information For advertising information in the DDBC News, contact Dalva Fisher at 435-674-3504 or Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92647. 714-375-3900. FAX: 714-375-3906. Items to be submitted for editorial consideration should be sent to: Editor, DDBC News, P.O. Box 4533, Huntington Beach, CA 92647. All submissions are subject to editing for style and content. DDBC NEWS (USPS 152-360, ISSN 00117862) is published 6 times per year for the DDBC of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92647. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. Subscription rates are $30 per year. Membership in the DDBC includes a subscription. Copyright 2012 by the DDBC of Southern California. All rights reserved. September 1 – Labor Day. 4 – Monterrey Food Show, Omni La Costa Resort. Information: www.monprov.com. 12-14 – DDBC National Seminar, Omni La Costa Resort and Spa, Carlsbad. Information: 562-9477016. 16 – Mexican Independence Day. 21-23 – CGA Strategic Conference, Palm Springs Convention Center. 23 — Green Hasson Janks Food and Beverage Industry Forum, The Grammy Museum, Los Angeles. Information: [email protected]. 24-26 – Rosh Hashanah. 29 – Advantage Sales & Marketing Golf Tournament for City of Hope, Pelican Hill GC, Newport Beach. October 3-4 – Yom Kippur. 9 – DDBC Membership Meeting, Embassy Suites Hotel, Garden Grove, 5 p.m. Information: 562-947-7016. 11-14 – NFRA Convention, Orlando. 13 – Columbus Day. 16 – Dairy-Deli & Wine & Spirits Golf Classic for City of Hope; Pechanga Resort, Temecula. Information: www.cityofhope.org. More Calendar Page 34 About the cover Cacique® USA has offered only the finest quality cheeses and other Hispanic products for nearly four decades. You can see the purity in every Cacique® product that comes with the pride, dating from unrivaled tradition and exemplary service. All have combined to make Cacique® the largest Hispanic cheese manufacturer in the world. DDBC News, September/October 2014 3 DSW SALUTES THE 46TH NATIONAL DDBC SEMINAR! DSW HAS QUALITY COLD STORAGE & DISTRIBUTION SERVICES FOR DAIRY, DELI, BAKERY, PACKAGED MEATS, RAW INGREDIENTS, PACKAGING AND FINISHED GOODS! DSW is a proud supplier of cold storage distribution services for DDBC industry members on the West Coast!! We handle dairy, deli, bakery, packaged meats, beverages, pharmaceuticals, organics, kosher, alcoholic beverages and more! We are multi-licensed and multi-temperature controlled serving the USA from a State-of-the-Art convenient location in Southern California. We provide Retailer Routing Compliance Programs, eCommerce Fulfillment Services, Clean Room Packaging & Sampling Programs, International Language Labeling and Transportation Services across the USA! Online inventory reports 24/7! AT DSW, WE’VE EARNED THE TRUST OF MANY... BECAUSE WE HAVE MADE THE COMMITMENT TO APPRECIATE THE NEED FOR FLEXIBILITY, COSTEFFICIENCY, AND SUPERIOR QUALITY CUSTOMER SERVICE......Call us today! DSW Distribution Centers, Inc. A Thayer Group Company O FFICIAL P UBLICATION DDBC of Southern California Dave Daniel, Editor www.ddbcsocal.org VOL. L NO. 5 2014 • ISSN 00117862 Business Manager: Susan Steele OFFICERS: President: Connie Thatcher (Advantage Sales & Marketing); First Vice President: Cheryl Van den Hende (Monterrey); Second Vice President: Sue Bargsten (DPI Specialty Foods); Secretary: Cynthia Yarak (Risvold’s); Treasurer: Bill Back (Zacky Farms); Advisor: Bill Mackie (Nasser Co., Inc.) DIRECTORS: Sharon Fails (Nasser Co., Inc.), Lisa Juarez (Cacique, Inc.), Laura Taketomo (Food 4 Less), Jim Veregge (Unified Grocers), Liz Wilson (Ralphs), Miriam Welch (Albertsons), Patti Winsell (Horizon Sales Corp.). PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008; Rey Garza 2009; Lisa Juarez 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill Mackie 2013. HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989; 4 DDBC News, September/October 2014 DSW Distribution Centers, Inc. 8858 Rochester Avenue, Rancho Cucamonga, CA 91730 Brad Thayer, President, COO / (909) 483-5841 x117 [email protected] / www.dswdist.com §Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; §Bernie Brener, 1994; Mark Levey, 1995; Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013. RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Quiroz, 2013. PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007; Debra Zimmerman, 2012. LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; §Bill MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin Davis, 2014. SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 2013. § — Deceased. Hispanic Insights Back-to-school ideas from Borden Dairy/LALA September means back-to-school ... and also means it is time for the annual dilemma for parents in what to pack in the kids’ lunches. Borden Dairy/LALA has some ideas, thanks to a slew of new product introductions over the past few months, including kid-centric drinkable yogurts in new flavors, easy-pack Art gelatins, and other items. “Our target market for these new items is the millenial generation,” said Fred Leahy, Sales Director West for LALA, a division of Borden Dairy. “One of the items is Art gelatin packs, available in a plastic tub or tube, making both highly portable for lunchboxes,” Leahy said. “There’s also new Frusion ‘Go Wild’ Smoothies, available in a variety of flavors that kids love,” he added. “Besides our complete line of regular milk and yogurt products, we have LALA Chocolala low fat milk, which has been making its way into milk cases around Southern California,” he said. “We know that back-to-school is a busy and exciting time for families everywhere,” Leahy said. “We know all of our products are wholesome, nutritious and delicious and designed specifically to help make that morning ritual of packing lunches and getting them in backpacks a little less hectic. “Our company has always been a leader in innovation, quality, and value,” Leahy said, “and we are proud of our reputation as we help send children back to school this month. Borden Dairy/LALA offers a wide variety of new back-to-school lunchbox items such as Art Gelatins and Wild Drinkable Smoothies along with Chocolala Milk ... and the company adds attractive store displays. Besides the back-to-school items, LALA Yogurt Smoothies are delicious, convenient and easy to enjoy anytime. They are made with yogurt and real fruit for a wholesome boost of calcium, protein and vitamins, all in a size that’s just right. The delicious fruity taste and simple goodness comes in a 7-ounce bottle. They are made with real fruit; are an excellent source of calcium, Vitamin D, protein and Vitamin A. They are low fat with no artificial colors, flavors or high fructose corn syrup. Borden Dairy and LALA are the same company. Borden Dairy was formerly known as LALA Foods, Inc. and changed its name to Borden Dairy Company in July 2011. The company was founded in 2004 and is based in Dallas. Borden Dairy Com- Mexican Independence Day Mexican Independence Day is not Cinco de Mayo, as most Americans believe; it is the 16th of September or Dieciseis de Septiembre. Five other Hispanic countries – Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua – celebrate their independence on Sept. 15, and September is also Latino Heritage Month, so there are 6 DDBC News, September/October 2014 plenty of reasons to celebrate all things Latino in September. Cinco de Mayo (May 5) is observed to commemorate a rag-tag Mexican army’s unlikely victory over French forces that were considered much superior at the Battle of Puebla on May 5, 1862, under the leadership of General Ignacio Zaragoza Seguín. pany operates as a subsidiary of Grupo Lala, S.A. De C.V., one of the largest dairy companies in the world. LALA’s branded products have been quickly growing in popularity among U.S. Hispanics, while the acquisition of the Frusion and other brands has bolstered its share of the drinkable yogurt and yogurtbased dessert categories. The Southern California Division of LALA is headquartered in Ontario, near the Airport. LALA’s heritage comes from the leading producer of milk, yogurt, cheese, cream and yogurt-based desserts in Mexico. The company owns 23 manufacturing facilities in Mexico, the U.S. and Central America, employing 30,000 people. LALA’s distribution network, the largest in Latin America, comprises 160 distribution centers and 6,000 refrigerated routes, serving more than 550,000 customers every day. The company’s portfolio of brands includes LALA®, Frusions® Go Wild, Nutri Leche®, Los Volcanes®, Monarca®, Mileche®, Vive®, Siluette®, Natural’es®, Bell® and Parmalat®. LALA’s mission is to develop and produce top-quality, innovative and nutritious products for its customers while supporting a culture of corporate social responsibility, education, poverty relief, environmental protection and sports and cultural activities. For more information, visit www.lalafoods.com. Now available in Vons and other fine supermarkets. LA MEXICANA Mark Dixon, Acosta Sales & Marketing (714) 988-1319. La Mexicana Food Products DDBC News, September/October 2012 4601 Pacific Boulevard, Vernon, CA 90058 11 46th National DDBC Seminar Behind the scenes at the Seminar When you get a free minute at the 46th National DDBC Seminar at the Omni La Costa Resort and Spa Sept. 12-14, stop and think about it for a moment. The education, the comaraderie, the food, the surroundings we all enjoy did not just happen, as it does this time every year. To provide you with the above items ... and much more ... you have a dedicated Seminar Committee to thank. Led by General Chairman Kristal Clark (Advantage Sales & Marketing), this year’s Seminar promises to be one of the best ... and there have been several great seminars just in the past few years. You can thank Clark and her team, including Co-Chairman Liz Wilson (Ralphs), DDBC Business Manager Susan Steele and 2014 DDBC President (and 2013 Seminar Chairman) Connie Thatcher (Advantage Sales & Marketing) for the setting at La Costa. The rest of the team has been dedicated since Day One. The opening Tisdell Cup Golf Tournament is handled by veterans, so there will be no unexpected surprises. Make sure to tip your golf cap to Past President Bob Dressler (Advantage Action), Bill Back (Zacky Farms), Steve Nguyen (Unified Grocers), and Henry Rodriguez (Nasser Co., Inc.). There is a lot more behind the scenes work going on besides figuring out which team starts on which hole. The prestigious National DDBC Luncheon Festival – always one of the highlights of a highlight-filled weekend – seems to get bigger and better every year. That is thanks to a group of experienced cheese-slicers, dessert arrangers, and table-setters handling food items donated by member companies, beginning work at dawn to be able to feed a hungry crowd that knows more about food than any other group around. Say “thank you” to Jan Beecher-Seidel (Premier Action Group), Sharon Fails (Nasser Co., Inc.), Patti Winsell (Horizon Sales), Cambria Fetherston (Crossmark), Barbara Dolbee (Bonert’s Pies), and Jordan Francis (JTJ Sales), among other volunteers. And don’t forget to remember to add your appreciation to the group at DPI Specialty Foods, which gathered the goodies at their warehouse in Ontario and transported them 8 DDBC News, September/October 2014 A view from the pool area of the Omni La Costa Resort and Spa in Carlsbad. to Carlsbad (as they have done every year at every location). When you sit down to one of the breakfasts or dinners this weekend, many of those same people are to be appreciated, along with Cheryl Van den Hende (Monterrey), who handled liaisons with the chef and kitchen staff. The program is top-notch with a lineup of retailers that can fill us in on what’s going on these days and what’s ahead in the days to come. Clark, Thatcher, Kristal Clark Past President and previous Seminar Chairman Lisa Juarez (Cacique) are mainly responsible and the coordination and graphics are again produced by Ed Silva (Ralphs), who makes things run smoothly and cleanly. And no program can be produced without healthy cash donations. All the contributors are listed on pages 12-13, but the difficult part of asking for money was handled with aplomb by Co-Chairman Liz Wilson (Ralphs), who led the Committee in reaching and surpassing its goal with time to spare, which makes for a better Seminar all around. Others on the Sponsorship Committee are active DDBC retailers Jim Veregge (Unified Grocers), Silvia Quiroz (Cardenas Markets), and Melissa Griffin (Stater Bros). Also, Laura Taketomo (Food 4 Less) did a lot of the asking for food donations as well as items for the Silent Auction, which is another popular attraction of the Seminar. Sarah Ramirez and Past President Sue Bargsten, both of DPI Specialty Foods, have rounded up some outstanding and unique items for the Silent Auction as well as items for the golf goodie bags and the welcoming goodie bags, along with Della Frorenza (Nasser Co., Inc.) and Jordan Francis (JTJ Sales). Others with fingerprints all over this Semiar are Cynthia Yarak (Risvold’s), and Past Presidents Rona Reeves (Acosta) and Bill Mackie (Nasser Co., Inc.). As you can see, there is much more behind the scenes work going on than normally meets the eye ... and this Seminar Committee deserves a nod to their enthusiasm, energy, and competence for giving us such an outstanding weekend. My hat is off to them. –– Dave Daniel 4431 Corporate Center Dr. #123 Los Alamitos, CA 90720 (714) 699-1030 FAX (714) 723-6486 46th National DDBC Seminar In the spotlight at the Seminar One of the fountains along a walkway at the Omni La Costa Resort & Spa. Everything you need to know ... “Success in Service” has been selected as the theme for the 46th DDBC National Seminar, which is scheduled to be conducted Sept. 12-14 at the Omni La Costa Resort and Spa in Carlsbad. The following is what to expect during the Seminar: Friday Golf The Sixth Tisdell Cup National Deli Scramble officially kicks off the Seminar and this year will be played on the Legends Course at the famed Omni La Costa Resort course, home of one of the premier stops on the Ladies Professional Golf Association (LPGA) tour and long considered one of the finest golf resorts in San Diego. The Legends Course is more spacious than the Champions Course, with a more open look, while providing a complementary set of strategic challenges and a variety of visual encounters. Bentgrass greens have been redesigned and enlarged from an average of 3,000 square feet to an average of 5,000 square feet. Greens at the first, 12th, 15th and 17th holes have been relocated. Every bunker has been redesigned and reconstructed, complete with new drainage and sand (numerous bunkers have been removed). The Legends Golf Course, previously known as the South Course, has undergone extensive restoration and remodeling in the past two years. When the National Seminar was held at La Costa in 2011, this course was closed and the Tisdell Cup National Deli Scramble was held at a nearby course. This will be the first time a DDBC Tournament has been conducted at a La Costa course. Tees have been rebuilt and reshaped to provide more space. Fairways feature “golfer-friendly” paspalum – a salt-water tolerant grass that provides favorable, cushioned lies – and have been widened. The annual tournament was named for DDBC Hall of Fame member Ken Tisdell, who was chairman of the event for a number of years. A perpetual Cup ... the Tisdell Cup ... was added six years ago and the tournament since has been known as the “Tisdell Cup.” The names of the winning team members are engraved on the cup each year. The 2011 Seminar, was held at La Costa but the golf tournament was held at an outside course. Omni Resorts is the new owner of the facility and is in the final stages of upgrading all aspects of the resort, including both the Champions and the Legends Courses. The Tisdell Cup is scheduled for an 11 a.m. shotgun start on Friday, Sept. 12. Brian Stodart Brian Stodart is an accomplished professional pianist, guitarist and vocalist. He will provide background entertainment at the Friday night mixer and dinner following the golf tournament. Stodart performs at a variety of entertainment venues and ceremonies. He has performed at weddings, Convention Centers, Downtown Disney, and at the beach with his mobile Grand Piano. He appeared at the DDBC’s 2011 Awards Night in Temecula and also at previous National Seminars. From James Taylor, The Beatles, Elton John and Billy Joel, to Norah Jones, Kings of Leon, Jason Mraz and Coldplay, Stodart skillfully delivers an eclectic yet familiar mix of the greatest singer-songwriters of the last four decades. SATURDAY Program Tim Mulhall Mulhall has taken part in past Seminars. He is Director/Merchandising for The Kroger Co.’s Food 4 Less/Foods Co. Divi- The late Ken Tisdell 10 DDBC News, September/October 2014 Continued on Page 15 46th National Seminar Presented by the DDBC Omni La Costa Resort & Spa • Carlsbad; Sept. 12-14, 2014 Two-Night Package By Aug. 1 After Aug. 1 Deluxe Room Couple $1,299.00 $1,399.00 Deluxe Room Single $ 999.00 $1,099.00 Additonal night stay – Available for $250.00 each night. Two-night Seminar package includes hotel, taxes, resort fees, internet access, all meals, entertainment and business sessions. Seminar Package Only – $550 per person (room not included). Children’s packages are available for $130.00 per child (Ages 5-12). GOLF PACKAGE Package #1: 6th Tisdell Cup – National DDBC Golf Scramble at La Costa Golf Course Friday, Sept. 12, 11 a.m. Tee Time $250 Per Golfer or $950 Per Foursome WELLNESS PACKAGE Package #2: $250 Per Person La Costa Spa Package PAYMENT INFORMATION Register early to save money. Rooms are limited. Cancellation policy: Payment of Seminar package will be refunded, less $100 administrative costs, if received prior to Aug. 1. After Aug. 11, payment fee is NOT refundable. Names (For badges; include spouse’s name) Company name Enclosed payment summary: Seminar Payment $__________ Additional room night $__________ Golf $__________ Spa $__________ Children’s package $__________ Sponsorship/Hosting $__________ Make checks payable to: “DDBC of Southern California” and mail registration, along with payment, to: DDBC, P.O. Box 1872, Whittier, CA 90609. Packages E-mail address #1 Golf #2 Spa Specify: Couple ___ Single ___ Specify: Thursday ___ Sunday ___ Sponsor Levels Available: General $400 ___ Bronze $1,500 ___ Silver $2,500 ___ Gold $5,000 ___ Platinum $10,000 ___ Other ___ Total enclosed $__________ Name on Credit Card__________________________________ Signature___________________________________________ Credit Card number___________________________________ Expiration Date______________________________________ DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872; [email protected]. DDBC News, September/October 2014 11 46th National DDBC Seminar Tentative Schedule Friday – Sept. 12, 2014 10 a.m.– Golf Check-in La Costa Golf Legends Course 11 a.m.– Shotgun start 6th Tisdell Cup 5-10 p.m. – Seminar Registration Check-in Edge Pool & Valley Promenade 6-10 p.m. – Reception, Golf Awards, Buffet & Entertainment Edge Pool & Valley Promenade Saturday – Sept. 13, 2014 8-9:30 a.m. – Breakfast Poinsettia Foyer 9 a.m. – Opening Business Session Poinsettia Ballroom Timothy Mulhall – Kroger Co./Food 4 Less/Foods Co. Division Stacy Montenko – Cystic Fibrosis Survivor 10:30-10:40 a.m. – Coffee Break Daniel Barth – Super King Market Jennifer Overton – Marriot 12:15-2 p.m. Deli Festival Luncheon Vista Terrace Afternoon Free 6 p.m. – Silent Auction Opens & Social Hour Poinsettia Ballroom 7 p.m. – Dinner Poinsettia Ballroom 8 p.m. – Hypnotist James Kellogg Jr. 9 p.m. – Silent Auction Closes 9:15-11:15 p.m. – Dancing to DJ Sunday – Sept. 14, 2014 8-9 a.m. – Breakfast Poinsettia Foyer 9 a.m. – Closing Business Session Poinsettia Ballroom Peter Henjy –Unified Grocers James Worthy – Former Lakers All-Star $1,000 Raffle & Closing Remarks 11:15 a.m. – Seminar Concludes Noon – Check out Attendees who have pre-registered their child for Kid’s Kamp Friday night – 6-10 p.m. – Parlor Room Saturday night – 6-10 p.m. – Iris Room Dinner will be provided for them 12 DDBC News, September/October 2014 2014 Sponsors As of Aug. 20 1. Saputo Cheese USA 2. Eggland’s Best 3. Moark, LLC 4. Insight Food Sales 5. Give & Go Prepared Foods 6. Advantage Sales & Marketing 7. Ralphs Grocery 8. Premier Action Group 9. Butterball 10. Reser’s Fine Foods 11. Hobart/Laura Reyes 12. Monterrey 13. Florida’s Natural Grocers 14. Smithfield/Farmland 15. J. Brass Company 16. DPI Specialty Foods 17. Sargento 18. Stremick’s Heritage Foods 19. Aryzta/La Brea Bakery 20. Unified Grocers 21. Land O Lakes 22. Bar-S Foods 23. 365 Marketing, Inc. 24. Nestle 25. Ecolab 26. CSM Baking 27. Super King Markets 28. GlenOaks Farms, Inc. 29. Golden Cheese of California 30. Tillamook County Creamery Assn. 31. Daisy Brand 32. Bonert’s Pies 33. LC Marketing 34. Tzali’s Kosher Sales & Marketing 35. Boar’s Head 36. Horizon Sales Corp. 37. Chobani 38. Mapleleaf 39. Kretschmar 40. English Bay Batter 41. Fountain of Health 42. Challenge Dairy 43. Stacy’s Pita Chips 44. Crunch Master 45. Alouette 46. Barry’s Bakery 47. Skinner Baking 48. 34° Crackers 49. Bloch’s Best/Lemonade 50. FGF/Stonefire 51. Kings Hawaiian 52. Mission Foods. 53. Simply Artisan Reserve by Litehouse 46th National DDBC Seminar Sponsors Platinum Gold Silver Bronze DDBC News, September/October 2014 13 46th DDBC’s National Seminar Sponsorship Form Planning for the DDBC’s 46th National Seminar, which is scheduled to take place Sept. 12-14 at the Omni La Costa Resort & Spa in Carlsbad, is well underway. Each sponsorship aids in the development of quality programs and learning experiences. $400 General Sponsor $1,500 Bronze Sponsor We ask you to be a part of the seminar by donating to this fund. Your company’s name will be added to the list of sponsors and published each month in the DDBC News as well as recognition at the seminar. Sponsors of $1,500 or more will have their company logo on signage and in DDBC News. $2,500 Silver Sponsor $5,000 Gold Sponsor Company Name $10,000 Platinum Sponsor Individual’s Name Business Address City, State, Zip Please mail your check, made payable to the Dairy Deli Bakery Council or DDBC, to the DDBC, P.O. Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration. Your Sponsorship levels General Sponsor ($400) Includes: • Recognition in DDBC News • Recognition in Program Brochure Bronze Sponsor ($1,500) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar Silver Sponsor ($2,500) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Company Logo Displayed on Signage at Seminar • Includes Golf Twosome at the DDBC Tisdell Cup Tournament, La Costa Course • Company Logo Displayed on Signage at Seminar Gold Sponsor ($5,000-$9,999) Includes: • Recognition in DDBC News • Recognition in Program Brochure at Event • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Company Logo Displayed on Signage at Seminar • Includes Golf Foursome at the DDBC Tisdell Cup Tournament, La Costa Course OR 2 Night Single Seminar Package including room, meals, Business Sessions & Entertainment at La Costa Resort and Spa Platinum Sponsor ($10,000+) Includes: • Recognition in DDBC News 14 DDBC News, September/October 2014 • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Includes Golf Foursome at the DDBC Tisdell Cup Tournament, La Costa Course • Includes 2 Night Complete Seminar Package Including Room, Meals, Business Sessions & Entertainment (Single or Couple) at La Costa Resort & Spa • Specific Event Hosting and Recognition During Seminar: Specific Event Choice Will Be Offered on a First Reserve Basis. Includes Extra Signage Recognition and Event Banner at Specific Hosted Event. Sponsoring Company Products Will Be Highlighted and/or Sampled During Event. Platinum Sponsors Recieve Platinum Recognition!!! Send news of your company to: Editor, DDBC News P.O. Box 4533 Huntington Beach, CA 92647 or email: [email protected] 46th National DDBC Seminar In the spotlight at the Seminar Continued from Page 10 sion, based in Los Angeles. He is responsible for merchandising for Food 4 Less and Foods Co. stores in California, Nevada, Illinois and Indiana. He began working in the grocery industry as a store clerk nearly 41 years ago. He held a number of positions in Food 4 Less stores and was named a store director in 1981. During his career, he has served in a number of leadership roles in Produce Merchandising and Operations. In 1997, he was appointed Group Vice President of Perishables. He was promoted to Group Vice President of Store Operations in 1999 and was appointed Group Vice President of Perishables/Hispanic Merchandising in 2003. He was appointed to his current position in 2010. Mulhall is involved with the City of Hope and currently serves on the Board and is Dinner Chairman for the Harvest Ball. He has also served as co-chair of the La Gota de La Vida campaign, which raises awareness in the Hispanic community to support the National Bone Marrow Registry. Mulhall and his wife, Rhonda, live in Mission Viejo and have three children and eight grandchildren. Stacy Motenko Motenko, 27, works as a Patient Advocate at a specialty pharmacy, where she provides support, resources and education for patients with chronic illnesses. She received her degree in Communication from the University of California, Santa Barbara, where she minored in Education and Applied Psychology. Motenko was born with a fatal disease – cystic fibrosis – and was given a life expectancy of less than 18 years. Today, she is not only alive well past her life expectancy; she has accomplished many things along the way. Stacy has been volunteering and speaking at events for the Cystic Fibrosis Foundation for the past 16 years. She has been the keynote speaker at the Orange County Gala for the past 14 years and a Team Leader for the Great Strides Program, raising millions of dollars for medical research. In addition to speaking for the CF Foundation, she has also spoken at Corporate Events, Pharmaceutical Companies and Hospitals. She was chosen twice to be an Ambassador for the California Life Sciences day at the State Capitol, where she spoke to Legislators about health care reform. She was also the recipient of the 2013 Alex Award, given by the Cystic Fibrosis Foundation to one individual in the Country who is making a significant difference in the community. In addition, she was featured in OC Metro Magazine as one of 10 women making a difference in Orange County and was the recipient of the Hero of Hope Award sponsored by Genentech. Most recently, she gave a TEDx talk about “Breaking Boundaries” for an audience of 2,000 students. She has learned how to overcome the challenges that she faces each day and has inspired others to live their lives to the fullest and give back to the community. Her talk about “Breaking Boundaries” inspires others to live life to the fullest; overcome obstacles; accomplish challenging goals; believe in themselves; not let limitations define them or limit dreams; realize their own power. Daniel Barth Barth is the General Manager of Super King Markets. He is responsible for Buying, Merchandising and Operations. Barth joined Super King in 2006 as Grocery Buyer and has participated in growing the company from 2 stores to 6 stores and 2 warehouses over the last 8 years. He was appointed to his current position in 2009. Barth began what turned out to be his career in the grocery business with Vons/ Pavilions in 1977 as a courtesy clerk. During this time he enjoyed 8 years on the Tianguis Stores project – Vons energetic foray into serving the Hispanic demographic in Southern California. He held several store positions up to Store Director, then Buyer/Merchandiser and was with Vons until 1997. From there he spent time with Gelson’s Markets and Tresierras Bros. Corporation before joining Super King. At each juncture he has been supported and taught by many people, some of whom will be at the Seminar, and for that he is grateful. Daniel and his wife Eugenia serve in children’s ministries in their local congregation and he serves on the Board of Directors of Sarge’s Community Base, a Pasadena-based non-profit serving at risk youth and their families. He is the proud father of five children. He and his family live in the San Fernando Valley. Jennifer Overton Overton brings a lifetime of experience in the service industry. “A quick look at her credentials shows a vast array of experience in one of the nation’s key service industries,” Clark said. “She has emerged as a true leader, which makes her insight into service a valuable addition to our attendees.” Overton is a 27year veteran of Marriott International. Her journey has taken her through multiple disciplines and afforded her numerous leadership opportuContinued on Page 16 DDBC News, September/October 2014 15 46th National DDBC Seminar In the spotlight at the Seminar Continued from Page 15 nities. It might also be the first time that someone from a competing hotel chain has been a keynote speaker at an Omni resort. Overton began her career at the Denver West Marriott at the bell stand. Upon graduation from Metropolitan State College in Denver, she moved to San Francisco in order to join the management ranks. At the San Francisco Airport Marriott she jumped into the sales arena, where she excelled as an Executive Meetings Manager and a Catering/Convention Services Manager. She later moved to the team at the Desert Springs JW Marriott Resort and Spa – the site of many past DDBC Seminars – as an Event Manager. Her tenure at Desert Springs enabled her to join the operations team, where she was the Front Office Manager as well as Executive Spa Director. Most recently she was the Assistant General Manager at the Coronado Island Marriott Resort. In that capacity she oversaw the day-to-day operation of the resort and was a key contributor to the success of the resort’s transformation during a total renovation in 2007. She resides in San Diego where she enjoys hiking, bike riding, reading and the culinary arts. Currently, she is the Director of Learning for the Western Region. She, along with the Global Learning Team, is responsible for rolling out BLT/4 Disciplines of Execution throughout the Americas. “We will be announcing more speakers soon,” Clark said. “The Committee is hard at work to make this one of the most memorable Seminars ever ... and the Committee is off to a great start.” James Kellogg, Jr. James Kellogg, Jr. is a Master Hypnotist as well as a Board Certified Hypnotherapist. He has been delighting audiences with his magic since he was 7 years old. He knew he was hooked for life when he won the “Gong Show” at the age of 17. He is one of the most sought after performers today. His stage credits are quite extensive including; Television, Film, Radio and literally thousands of Casino Performances, Corporate events, Colleges, High Schools, Fairs & Festivals around the country and overseas. Kellogg’s credentials and affiliations and some highlights from his career include: • Member, American Board of Hypnotherapy • Member, National Guild of Hypnotists • Member, Academy of Magical Arts, Inc. (Magic Castle) • Member, International Brotherhood of Magicians • Member, Society of American Magicians • Member, Magic Guild of Southern California • Headline Act for numerous stage productions including “A Magical Night”, Brooks Theater, “A Night of Magic”, Mission Theater, and many more. • Featured Corporate Magician for: Legoland California, Morton Salt, Southwest Airlines, Mercedes Benz, Allstate Insurance Co., Home Depot, United Airlines, Southern California Edison, Washington Mutual Bank, Hilton Hotels, Callaway Golf, Union Pacific Railroad, and many more. Ryan Patao Following the evening’s entertainment portion, renown DJ Ryan Patao takes over as Seminar attendees round out the evening on the dance floor. Patao is a special event disk jockey based in Southern California.. His choice of expertise began in 2001, working with many renowned event services. Always striving for customer satisfaction, his eclectic taste in music is enjoyed by people of all ages. He’ll be keeping everyone happy and hopping until 11:15 p.m. 16 DDBC News, September/October 2014 SUNDAY Pete Hejny Pete Hejny is the Executive Director Service Deli/Bakery at Unified Grocers, a position he assumed in June of this year, returning to the Retail side of the Food Industry after nearly four years on the supply side at Dawn Foods. He is a Past President of the Southern California Deli Dairy Bakery Council (2000) and was instrumental in incorporating the Bakery Industry into the former “Deli Council.” Hejny has worked in the Food Industry in some capacity since 1980. His experience is all encompassing and ranges in scope from managing catering businesses, to restaurant management and to the grocery industry. He began his grocery career in 1986 at Ralphs Grocery Company as a bakery manager and was ultimately promoted to Director Service Deli/Service Bakery for Food 4 Less. He moved to Bristol Farms in 1997 and was Senior Director of Food Service and Bakery (1997-2008). His responsibilities included the management and growth of sales and margin for all aspects of the Food Service and Bakery Divisions. That included the Deli, Catering, Cheese, Cafe, In-store Bakery and Commercial Bakery Departments. Additionally, his responsibilities included the management of a 10,000-square foot central kitchen that produced product for virtually all departments at Bristol Farms. He also led several corporate-wide task forces that included projects such as overall corporate margin growth, corporate wide shrink reduction and the development of underperforming stores. Then he spent nearly two years as Senior Director of Health Nutrition and Sustainability for Bristol Farms and Lazy Acres. Continued on Page 17 46th National DDBC Seminar In the spotlight at the Seminar Continued from Page 16 He stepped out of Retail to become Food Service Lead for Dawn Food Products, working out of the Ontario office, where he was responsible for the sales, margin, growth and development of the Food Service Division at Dawn Foods Ontario. He has been an active supporter of the City of Hope and currently is an Executive Vice President with the Food Industry Bakery Division Benefiting the City of Hope. He is a proud graduate of USC, where he earned a Bachelors Degree and a Masters ” Degree. The MBA is with an entrepreneurial emphasis. He also is a 1991 Graduate of the USC Food Industry Management Program. He has been lauded for many industry skills, including strategic analysis, which includes plan creation and implementation. He also has vast skills in people management, coaching and development. In his off time he enjoys being outdoors. He enjoys cycling, hiking and racing outrigger canoes. He also enjoys writing and cooking. James Worthy James Worthy defines the term “most valuable player” – not just in his career as a superstar athlete but as an entrepreneur, sports broadcast analyst, commercial spokesman and devoted father. Under the tutelage of famed coach, Dean Smith, Worthy teamed with dream teammate Michael Jordan and was named to virtually every All American team following his junior year as a Tar Heel. After being selected MVP of the Final Four in 1982, he was the No. 1 overall pick in the 1982 draft, joining the reigning NBA Champion Lakers while continuing his college education and finally graduating with a BA degree from North Carolina. As a Laker for 12 consecutive years, Worthy earned the name “Big Game James” for his dazzling performance in championship playoffs. On December 10, 1995, Worthy became only the sixth player in Laker history to have his jersey retired. His No. 42 joined the jerseys of teammates Gail Goodrich, Jerry West, Elgin Baylor, Wilt Chamberlin, Kareem Abdul-Jabbar and Magic Johnson. Worthy was inducted into the Naismith Memorial Basketball Hall of Fame in 2003, topping a long list of noteworthy statistics: • Seven-time NBA All-Star • Member of three NBA Champion teams • NBA Finals Most Valuable Player; 1988 • College Player of the Year; 1982 • MVP OF NCAA Championship, 1982 • Rated by NBA one of the 50 all time best pro players • Boys & Girls Club Hall of Fame Since retiring in1994, Worthy commenced a second career as owner and President of Worthy Enterprise. His schedule is devoted to appearances on the corporate and collegiate lecture circuits, commercial and sports broadcasting. 2014 DDBC’s National Seminar Committee General Chairman Kristal Clark .................................................. Advantage Sales & ......................................................................... Marketing Co-Chairman Liz Wilson ...................................................... Ralphs Grocery Committees Ed Silva (Program) ....................................... Ralphs Connie Thatcher (Program) ......................... Advantage Sales & ......................................................................... Marketing Lisa Juarez (Program) .................................. Cacique USA Bob Dressler (Golf) ....................................... Advantage Action Bill Back (Golf) .............................................. Zacky Farms Steve Nguyen (Golf) ...................................... Unified Grocers Henry Rodriguez (Golf) ................................ Nasser Co., Inc. Jan Beecher-Seidel (Festival Luncheon) .... Premier Action ......................................................................... Group Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc. Patti Winsell (Festival Luncheon) ............... Horizon Sales Cambria Fetherston (Festival Luncheon) ... Crossmark Barbara Dolbee (Festival Luncheon) .......... Bonert’s Pies Jordan Francis (Festival Luncheon) ........... JTJ Sales Cambria Fetherston (Theme Coordination) Crossmark Cheryl Van den Hende (Food) ...................... Monterrey Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas Markets Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Markets Della Frorenza (Hospitality) ........................ Nasser Co., Inc. Laura Taketomo (Hospitality) ...................... Food 4 Less Jordan Francis (Hospitality) ........................ JTJ Sales Cynthia Yarak (Entertainment) ................... Risvold’s Rona Reeves (Registration) .......................... Acosta Sue Bargsten (Silent Auction) ...................... DPI Specialty Foods Sarah Ramirez (Silent Auction) ................... DPI Specialty Foods Connie Thatcher (2014 DDBC President) . Advantage Sales & ......................................................................... Marketing Bill Mackie (Advisor) .................................... Nasser Co., Inc. Susan Steele (DDBC) .................................... Business Manager Dave Daniel (Pacific Rim Publishing) ......... DDBC News DDBC News, September/October 2014 17 Lifetime Achievement Award Kevin Davis, Bristol Farms Markets President/CEO has nearly 45 years in supermarket industry Kevin Davis, President and CEO of Bristrol Farms, will be presented the Lifetime Achievement Award by the Dairy Deli Bakery Council (DDBC) of Southern California at its October membership meeting. Davis, a longtime supporter of the DDBC, becomes the second person this year to receive the prestigous award, joining the retired Eleanor Bennett (Unified Grocers), who was honored at the May meeting of the Council. Davis started in the food industry in 1970 as a box boy. He joined Ralphs in 1974 and worked all store level jobs through promotion to Store Manager in 1980. He has encouraged employees to be active in the Council, including Pete Hejny, who served as DDBC President in 2000, and Robin Bell, a member of the Board of Directors for several years. Davis also has been a keynote presenter at past DDBC National Seminars and at DDBC membership meetings. Earlier this year, Davis was presented the Robert B. Wegman Award for Entrepreneurial Excellence by the Food Marketing Institute (FMI) at FMI’s Midwinter Executive Conference in Phoenix on Jan. 12. Davis’ hard work, focus and early confidence were instilled in him by his parents, but he received most of his mentoring under Ralphs executives Byron Allumbaugh, Patrick Collins, Jim Brown and Al Marasca. “They took me from box boy to senior vice president of marketing; they supported and encouraged me at college, at USC’s Food Industry Management Program, and later at graduate school at UCLA,” said Davis. “In the early 1980’s there was lots of growth and through it all, they gave me the opportunity to be entrepreneurial, creative and to try new things.” In 1985, he was promoted to Assistant District Manager and in 1986, was promoted to District Manager. In 1986, he was promoted to Director of Sales and Advertising; in April of 1988, to Vice President of Sales Kevin Davis and Advertising and in 1992, to Senior Vice President of Marketing. His responsibilities included sales, marketing, promotions, advertising, merchandising, pricing, public relations, marketing research & analysis, private label management and ethnic & specialty merchandising. He left Ralphs after 21 years to become Executive Vice President of Bristol Farms in May of 1996. He was promoted by the Board of Directors to President in July of 1996 and to Chairman of the Board, President and CEO on February 8, 1997. Bristol Farms was acquired by SuperValu several years ago, but Davis led a group to take the company private again in 2011. Davis continued to motivate this creative spirit in his role invigorating the independent operator community at FMI through his dedication to committee activities that help his fellow, smaller store operators compete in the food retail space. Davis is also a prominent member of the food retail community, serving on FMI’s Board of Directors and as chairman of the 2014 Midwinter Executive Conference. Davis is past-chairman of the California Grocers Association; director, past president and currently advisory board member of the 18 DDBC News, September/October 2014 Western Association of Food Chains; and past chairman of Unified Grocers. He was named Alumnus of the Year by the USC Food Industry Management Program in 1999 and Executive of the Year in 2011. He also is Director and Past Chairman of California Hospital Medical Center Foundation Board; and Past President for the Food Industry Circle at City of Hope. Recognized early in his career in 1986 by Business Week Magazine as one of the 50 “Fast Track Kids,” Davis noted, “I was always encouraged to do what I would do if I owned the company, so I did, and most of it worked. The confidence to try new things eventually led me to Bristol Farms, where we have grown from three stores to a multiformatted, specialty grocer operating 21 high-end, unique and successful stores. “It hasn’t always been easy, there are ups and downs in every business and in every career, but I believe that good entrepreneurial leadership comes from a sense of confidence in people, and in the ability to make the right things happen if, as a leader, you can clearly communicate a vision that others can believe in and that you simply help them accomplish.” Davis attributes his greatest satisfaction in business to maintaining the Bristol Farms’ vision of quality and service through its people after several rounds of acquisitions over the last 17 years. Davis and his wife of 33 years, Cindy, have seven children. Of course, they met in the supermarket industry. She said, “Kevin looks for people’s strengths and helps to develop them to their fullest. He is encouraging and optimistic. Through the challenges which arose during the purchasing of Bristol Farms, Kevin’s main concern was for the people who work with him. “His determination and knowledge grew during the acquisition, and with each new challenge, he believed more in Bristol’s employees and their ability to be successful under this endeavor. Kevin is rewarded by the dedication and longevity of the people who work with him. He loves the grocery industry and the life he has created for himself. We, his family, are blessed that he shares his stories and his passions with us.” Leader. Mentor. Partner. Visionary. Philanthropist. Our sincere appreciation for your many contributions to the Dairy-Deli-Bakery Council and the food industry. President and CEO of Bristol Farms Ph: 800-724-7762 | unifiedgrocers.com Dairy News Cheese varieties continue to grow Move over mozzarella, there’s a new cheese in town. Indeed, there’s a smorgasbord of exotic cheeses finding their way into meals nationwide as food manufacturers and restauranteurs seek to satisfy consumer demand for more indulgent and healthier cheese options, according to Cheese: Natural and Specialty Cheese in the U.S. and Global Markets, 5th Edition, a recent report by market research publisher Packaged Facts. Retail dollar sales in the $16 billion natural and specialty cheese market are forecast to grow by a compound annual growth rate (CAGR) of 4% during 2014-2018. “The broadening of the American palette beyond traditional favorites, cheddar and mozzarella, is driving growth of higher priced specialty and ethnic cheeses. Consumers are generally looking for products that are more indulgent, with new tastes and experiences, or healthier, more nutritious indulgences that still taste good,” says Packaged Facts research director David Sprinkle. On the indulgent side, flavors of some newly launched cheeses continue to be more robust, with smoky, peppery, and gourmet varieties most prevalent. On the health side, marketers have continued to promote cheese as fundamentally nutritious and good tasting, despite its high fat content. Sodium as well as fat content are challenges to growth, and marketers have been addressing consumer health and diet concerns with better tasting reduced salt and fat cheeses, and cheeses made from healthier milk. Various recent healthier, better-for-you cheese launches address other needs and desires such as low lactose/lactose free and organic ingredients. Cheese sales have also benefitted from the snacking trend. Marketers are introducing products that cater to hectic, busy consumers looking for convenience in the form of products that are easy to use and store while also good for on-the-go consumption. These and other products also address the needs of the growing single or dual household segment that wants smaller sizes that are easier and more affordable to purchase and consume. Meanwhile, moms perhaps are the real heroes when purchasing cheese products, and they drive sales of snack-friendly forms such as string/stick cheese given to their kids. CMAB joins Fuel Up to Play program in California The California Milk Advisory Board (CMAB), representing California’s more than 1,500 dairy families, announced its activation of Fuel Up to Play 60 (FUTP 60) in California for the 20142015 school year. Fuel Up to Play 60 is an in-school physical activity and nutrition program created by the National Dairy Council in collaboration with the National Football League. The program encourages youth to consume low-fat and fat-free dairy products, fruits, vegetables, lean meats and whole grains while achieving at least 60 minutes of physical activity every day. “We know that children need a well-rounded and nutritious diet, and one that includes dairy, to make sure that they are fueled up for optimal learning and to sustain them through at least 60 minutes of physical activity per school day,” said Jennifer Giambroni, Director of Communications for the CMAB. “This is just one of the reasons we are excited to partner with FUTP 60. Through this program, California dairy families are helping schools and students gain access to resources that will help 20 DDBC News, September/October 2014 make children healthier, more active and create good habits for life,” she said. Since its launch, FUTP 60 has helped to make wellness part of the game plan in nearly 73,000 schools across the country. Qualifying California schools participating in FUTP 60 may be eligible for up to $4,000 for the 2014-2015 school year to help support their health and wellness programs. This competitive program is designed to support schools that implement plays from the 2014-2015 edition of the Fuel Up to Play 60 Playbook. These plays can range from creating a healthy breakfast program in a school to coordinating the 100 Mile Club, which challenges students to walk, jog or run 100 miles at school in a single school year to improve their health and well-being. With students spending approximately 180 days in school each year and with many students receiving both breakfast and lunch at school, school can be a place where healthy habits can be taught and encouraged. Each FUTP 60 play is designed to complement current fitness and wellness initiatives within schools. Borden Dairy Company/LALA Branded Products proudly supports the DDBC Naturally Nutritious. Simply Delicious. LALA Branded products: “Nourishment For Life” Partners with the DDBC and the CA Food Industry www.lalafoods.com www.facebook.com/lalausa LALA SoCal: 562.216.4747 ©2014 LALA Branded Products, Inc. Retailer News Fresh Market A new retail chain in Southern California has opened its first market in Laguna Hills. The Fresh Market’s first area location is at 26560 Moulton Parkway, in The Village at Nellie Gail Ranch. The specialty grocer’s full-service philosophy will incorporate unparalleled product selection and expert customer service in an inviting atmosphere. The Fresh Market employs a team of friendly, well-trained professionals who pride themselves on providing the highest level of customer service to shoppers. Employees can often be found offering cooking advice or sharing their favorite tips to help customers create the perfect meal. “We are excited to open our new store in Laguna Hills and to expand our reach in California,” said Craig Carlock, the company’s president and chief executive officer. “We look forward to introducing The Fresh Market’s concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering neighboring communities a rewarding new food shopping experience.” Doors opened July 30. The store will house nearly 24.000 square feet of culinary delights, including a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, as well as a bountiful produce department with more than 400 items and a large organic selection. Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer. It currently operates 158 stores in 26 states. For more information, visit www.thefreshmarket.com. Unified Grocers Unified Grocers has appointed Brad Alford, former chairman and CEO of Nestlé USA, to its board as an independent, nonshareholder director. Alford, who spent 32 years with Nestlé, retired in 2012 after nearly seven years as chairman and CEO of its USA division. According to Richard E. Goodspeed, Unified’s board chairman, “[Brad’s] deep expertise in manufacturing and distribution with one of the world’s largest CPG companies will add a valuable perspective to our board and complement the retail experience we gained with the appointment of Rocky Laverty in April.” Laverty was president and CEO of Farmer Bros. Co from 2007 to 2011 and also served as president and CEO of Smart & Final from 1993 to 1998. Bob Ling, president and CEO of Unified, said Alford’s appointment “reflects our confidence regarding the business prospects for independent retail grocers and our commitment to serving that market. Adding two such distinguished directors [as Alford and Laverty] in the space of a few months only strenghtens the overall capability of our board.” Sprouts Phoenix-based Sprouts Markets will move to new headquarters next spring. The natural grocery chain’s new corporate headquarters will be at 5455 E. High Street in Phoenix. “Our new High Street office will allow for greater collaboration and engagement with team members and business partners,” said Doug Sanders, president and CEO of Sprouts. “It also will better reflect the Sprouts brand and our commitment to sustainability.” Included as part of Sprouts’ 77,400square-foot headquarters will be a new Sprouts grocery store. Sprouts operates more than 175 stores across 10 states. Safeway Safeway shareholders voted overwhelmingly at the chain’s annual meeting to approve the merger with Albertsons. The transaction, announced in March, is expected to close by the end of the fourth quarter, subject to customary closing conditions and regulatory approval. Meeting at the chain’s headquarters in Pleasanton, shareholders approved and adopted the proposal for AB Acquisition LLC, an affiliate of Boise, Idaho-based Albertsons, to acquire Safeway. According 22 DDBC News, September/October 2014 to Safeway, 70% of the outstanding shares and 96% of the shares voted were in favor of the merger. Shareholders also approved a non-binding advisory proposal to approve a mergerrelated compensation plan for Safeway’s top-level executive officers; and they voted down two other measures, in line with recommendations by the board of directors: 90% said no to a proposal to label products containing genetically modified ingredients, and 88% voted against extending producer responsibility. Pending any divestitures that might be required by the Federal Trade Commission, the merger with Safeway would leave Albertsons with close to 2,400 stores, including approximately 1,300 from Safeway, with total sales approaching $60 billion. WAFC Jay Cummins was elected to the WAFC Board of Directors of the Western Association of Food Chains on July 19. Cummins is President of Kroger’s Smith’s Food & Drug Division, based in Salt Lake City. He is responsible for 132 Smith’s supermarkets in Utah, Nevada, Arizona, Idaho, Wyoming and Montana. Cummins began his 41-year career with Kroger as a clerk in 1972 in Huntington Beach. In the following years, he served in positions of increasing responsibility in store and district management and in Grocery Merchandising for the Food 4 Less Division. In 2002, he was appointed vice president and general manager of the Food 4 Less Midwest Division, where he led the expansion of the Food 4 Less price impact warehouse store format into the Chicago area. In 2004, he was tapped as President of Kroger’s Los Angeles-based Food 4 Less Division, which operates stores in California, Nevada, Illinois and Indiana. He became President of the Mid-Atlantic Division of Kroger in 2007, and has served in his current position since February of 2014. SUPPLYING THE SOUTHERN CALIFORNIA MARKET FOR OVER 38 YEARS WISCONSIN’S FINEST INC. Featuring American Finest Slices, numero uno in So Cal. RAYMUNDO FOOD PRODUCTS INC. The leading Hispanic dessert provider in the country, quality products and packaging are a value. LAKEVIEW CHEESE COMPANY Featuring new Silver State Brand non-dairy shredded cheese, a healthy substitute. Quality at a value. CONCEPT FOOD BROKERS INC. 1415 W. Garvey Ave., West Covina, CA 91790 626.960.2727 • fax 626.962.5390 email: [email protected] July meeting of DDBC Casino Night a tribute to Jean Dreshner Popular retailer remembered at fun-raiser and fundraiser The July meeting served as the third Dairy Deli Bakery Council (DDBC) of Southern California Casino Night, but it also was the first Jean Dreshner Memorial Casino Night ... and that’s the name the event will be known as going forward. More than $3,500 was raised through a raffle with all funds being donated to the Lymphoma Research Foundation. Dreshner died in September 2013 of lymphona. A group of Dreshner’s friends from the industry coordinated the evening and chipped in to post a grand raffle prize of $1,000. The group consisted of Irene Graves (Quest Sales & Marketing), Sue Bargsten (DPI Specialty Foods), Patti Winsell (Horizon Sales Corp.), Sharon Fails (Nasser Co., Inc.), Janet Rice (Acosta Foodservice) and Cindy Yarak (Risvold’s). Members of the group, led by Graves, were winners at the DPI food show in May at Pechanga Resort in Temecula and put their winnings ... mostly Graves’ ... into the fund at that time. Ironically, Graves’ ticket was drawn as the winner and she graciously donated it back to the Lymphona Research Foundation. DDBC Hall of Famer Jim Veregge (Unified Grocers) put together a slide show that was played twice during the evening, highlighting Dreshner’s participation at many different industry events. Attendees were able to play Black Jack, Texas Hold’Em, Roulette, and Craps throughout the evening and were given tickets for a chance to win varied and valuable prizes. In addition to the game prizes, there were raffle prizes besides the grand prize available. “This event continues to grow each year and we anticipate it will continue to do so,” Veregge said. The late Jean Dreshner with her husband, Bob Hernandez at a DDBC function last year. 24 DDBC News, September/October 2014 Sue Bargsten (DPI Specialty Foods), Janet Rice (Acosta Foodservice), Patti Winsell (Horizon Sales), Cindy Yarak (Risvold’s), Sharon Fails (Nasser Co., Inc) and Irene Graves (Quest Sales &Marketing) worked hard to make the evening a success. Action stopped on the Casino floor while a slide show of Jean Dresher, put together by Jim Veregge (Unified Grocers) was shown. Black Jack players, including Dottie Beamer (Equity Food Sales) (center) and Kathie Porter (Unified Grocers) wait for the dealer to turn his cards. July meeting of DDBC Larry Eiffert (JTJ Sales), Damian Valdez (Super King), and Terry Sorem (Concept Food Brokers). Tricia Phelps and Pilar Villasana, both of Bar-S. Villasana began with the company on July 7. Johnny Porter, Steve Nguyen (Unified Grocers) and Dave Thatcher (Alta Dena) try their luck at Texas Hold’Em. Robin Bell (Bristol Farms) and Cheryl Van den Hende (Monterrey) were all smiles during the evening. Marc Draper places his bets at the Roulette table among several kibitzers. Rey Garza (Bar-S Foods), Cindy Mulvaney (Unified Grocers) await their turn at a Black Jack table. DDBC News, September/October 2014 25 July meeting of DDBC Jerome Quintana (Del Real), Becky Villasenor (Cacique) and Orlando Chavez (Cacique). Gary Lofgron (Del Real), Margie Diaz (Foster Farms), and John Sawyer (Foster Farms). The photo booth provided lots of fun and laughs throughout the evening. All the tables were full most of the night as players tried to garner tickets to win prizes. A few of the prizes available in the grand raffle. A few of the prizes available for Casino winners. 26 DDBC News, September/October 2014 Down Memory Lane Celebrating 50 years of the DDBC News When the first issue of “Deli News” hit the streets in 1964, a tradition was born. The “Deli Council of Southern California” had been formed in 1960 and grew steadily from its infancy into a full-fledged organization quite rapidly. The name of the Council was changed to the current Dairy Deli Bakery Council at the turn of the new millenium and the magazine followed suit. The Hoffman Brothers ad for smoked bacon was one of the first for the fledging magazine, at first called “Deli World.” This one debuted in July 1963, just months before the magazine became a regular occurance, which happened in 1964, and the name was changed to Deli News. The magazine was produced by a variety of editors and companies during its first quarter of a century existance and has been produced by Pacific Rim Publishing Co., Inc. of Huntington Beach since March 1990, meaning Editor Dave Daniel will be celebrating his 25th Anniversary with the DDBC and the magazine. Look for a nostalgic holiday look in the year-end issue coming up. Industry notes Food and Beverage Industry Forum on Tap Green Hasson Janks will conduct its third Food and Beverage Industry Forum on September 23, at the Grammy Museum, 800 Olympic Blvd., Los Angeles 90015. The event will feature speakers and panelists who are familiar with the trends and challenges in the food industry. Attendees will hear highlights from the 2014 Food and Beverage Industry Survey, including an in-depth view of trends in innovation, expansion planning, capital expenditures, pricing, opportunities and risks, economic conditions and other benchmarking topics. The program will kick off with keynote speaker, Adam Cooper, Vice President, Insights & Innovation, at Roll Global. Some of Roll Global’s leading brands include, Fiji Water, POM Wonderful, Wonderful Pistachios, and Teleflora. A panel discussion will follow the keynote speaker. To register, contact events @greenhassnjacks.com. California CPE credit will be provided. IDDBA selects Eardley as President/CEO The International Dairy-Deli-Bakery Association™ (IDDBA) has selected Michael J. Eardley as its new President and Chief Executive Officer. He succeeds Carol Christison who died in March, 2014, after leading the Association for 31 years. Eardley joined the IDDBA Aug. 25 from HEB Grocery Company in San Antonio, where he has worked for the past 13 years in various roles with increasing responsibility, becoming the Director of Deli, Cheese, and Prepared Foods in 2009. Ed Meyer, VP of Meat & Seafood, at Schnuck Markets, St. Louis, and search committee member said, “I’ve known Michael Eardley for a number of years and he has the background and qualifications to take the IDDBA to even greater heights. He’s highly respected in the industry, passionate about the Association, and has the ability and experience to lead the strategic planning process.” Eardley’s career in grocery started while he was still in grade school working in the family supermarket. He then spent 29 years working for D&W Food Centers in Grand Rapids, MI. Eardley was Director of Food Service when D&W opened its first restaurant and its Central Kitchen. He later became Vice President of Fresh Foods, heading up the Meat, Produce, Deli, Bakery, Seafood, Floral, and Chef Departments as well as leadership responsibilities for the Central Kitchen, Meat Plant, Floral Design and Distribution Facility, and Food Safety Departments. In 2001, HEB Supermarkets hired Eardley to join their team as Business Development Manager for Deli, Meat, and Cheese followed by a similar role for Food Service. Send news of your company to: Editor, DDBC News P.O. Box 4533 Huntington Beach, CA 92647 or email to: [email protected] 28 DDBC News, September/October 2014 Success Starts With People Successful businesses recognize the value of an educated workforce, which is why leading food industry retailers rely on the Retail Management Certificate to provide their employees with the most relevant skills required for managerial success. The Retail Management Certificate is a community college business program where students earn valuable college credit that leads to higher degrees. Classes are available at community colleges throughout the U.S. on campus or 100% online. Course Content: • • • • • • • • Human Relations Business Technology Business Communications Management Skills Marketing Human Resource Management Financial Management & Budgeting Retail Management To learn more visit: www.retailmanagementcertificate.com The ACT-On Project is an equal opportunity employer/program and that auxiliary aids and services are available upon request to individuals with disabilities. This workforce solution was funded by a grant awarded by the U.S Department of Labor’s Employment and Training Administration. The solution was created by the grantee and does not necessarily reflect the official position of the U.S Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership. This solution is copyrighted by the institution that created it. Internal use, by an organization and/or personal use by an individual for non-commercial purposes, is permissible. All other uses require the prior authorization of the copyright owner. Industry News Concept Food Brokers, Inc. Terry Sorem, Director of Retail Sales for Concept Food Brokers, has retired after 18 years at Concept and more than 30 years in sales in Southern California. Sorem and his wife Linda, who also just retired, are looking forward to spending a great deal of time in Hawaii, on Molokai, where they own a condo, as well as other travel ventures. His newest adventure began August 1. “Terry has been an intricate part of independent retailers with the representation of some of the leading Hispanic brands in Southern California,” said Gary Illingworth of Concept. “He will be missed by all.” Alex Zamarron joined the Concept Food Brokers’ team in August. “Alex has been quietly building his own brokerage company over the last year, and represents some great Hispanic companies. He will continue to do that, as well as representing Concept’s clients, primarily in the Hispanic independent markets,” Illingworth said. “Alex has a tremendous wealth of knowledge, having spent many years with Los Altos Cheese, and before that with Lulu’s Gelatin Company,” he added. Zamarron can be reached at [email protected] or [email protected]. BelGioioso Cheese Jean Hendrix, Western Director of Sales for BelGioioso Cheese, Inc., retired Aug. 23 after more than 30 years in the perishable foods industry in Southern California. Her retail duties will be assumed by Len Waters of the Northern California Division. Hendrix began her career on the brokerage side of the perishable foods industry before moving to Masson Cheese, where she worked her way up to President before that company was sold. She moved to BelGioioso shortly thereafter. She and her husband plan to relocate to North Carolina. Bar-S Foods Pilar Villasana joined the Bar-S Warehouse Sales Team July 7 as an Account Sales Representative in the Southern California Area. Previously she was a key member of the Pro’s Ranch Markets Team, where she held various positions over her 16-year career, including Accounting Manager, Assistant Controller, Office Manager and Assistant Marketing Manager. She holds a Bachelors of Arts degree in International Business Administration from California State Fullerton and is bilingual in English and Spanish. “Pilar’s experience working in the independent marketplace gives her great insight into the growing independent retailer marketplace,” said Southern California Director of Sales Rey Garza. “We are proud to welcome her to our team.” Processors Marketing & Research Bill Mackie, Immediate Past President of the DDBC, has joined Processors Marketing & Research, Inc. “It is my pleasure to announce the addition of Bill to our PMR team,” said President Joe Farney. “He comes to us with more than 30 years experience in the grocery industry.” Mackie was most recently the Director of Sales/Retail Division at Nasser Company, Inc. Prior to the Nasser Company he was an Account Executive with DPI Specialty Foods for 9 years and prior to that he spent 18 years at retail as store management for Albertsons, Lucky, Smith’s, and Stater Brothers. “Bill brings with him a wealth of experience and knowledge of our market,” Farney said. “Please feel free to contact him for any needs.” Mackie may be reached at 909-855-1237 or [email protected]. 30 DDBC News, September/October 2014 Dave Simonson A celebration of life for Dave Simonson, former president of Albertsons Southern California region, will be held September 11 at 10 a.m. at Holy Name of Mary Church at 724 E. Bonita Ave., San Dimas, Calif. 91773. Simonson died in late June following a battle with dementia. He was 67. He spent 26 years with Albertons, starting in 1978. He retired in 2004. “Dave fought a very tough fight,” his wife Cathie said, “waking up each day with a smile on his face, frustrated by his deterioration and constantly saying ‘I can do better.’ As his dementia advanced he would often talk to us like he was talking to his team. He was at Albertsons SoCal until the end. He missed the industry and the people in it every day and my heart broke for him. “While his dementia was the result of his bypass surgery in 2001 we realize that, because of that surgery, we were given 13 wonderful years. All of our grandchildren have known him and that is a beautiful blessing,” she adds. “We are the family we are today because of this extraordinary man. He did not want to leave us and fought like hell to stay. He had one last shot of tequila with us, on a sponge swab, and smiled. He was surrounded by his entire family when he passed, wearing his USC ‘Fight On’ shirt.” Prior to taking the helm of Albertsons in Southern California in 2000, Simonson served as EVP of the company’s operations at its headquarters in Boise, Idaho. Before that, he held a variety of operating positions within Albertsons’ former Southern California division, including district sales manager, director of operations and VP of operations preceding the merger with American Stores Co. Simonson relocated to Boise in 1996 as SVP and regional manager. He was named to the EVP role in January 1999. In lieu of flowers, donations can be made to City of Hope/Food Industries Circle, c/o Cheryl Kennick, 1055 Wilshire Blvd. 11th Floor, Los Angeles, CA 90017. Industry News FIM program at USC gets new director Cynthia McCloud has joined the vener- tive Vice President of Business Developable Food Industry Management Program ment for Market Metrix, a leader in feedat the University of Southern California’s back solutions for the hospitality industry. Marshall School of Business. A Marshall In her 15 years with personalized digital alumna, McCloud is the fifth director, and media giant Catalina the first woman, to lead the program, now Marketing, McCloud in its 56th year. held senior positions, “We are delighted to welcome back one including Executive of our own to lead this elite program,” said Vice President of ReUSC Marshall School of Business Dean tail Sales and MarketJames G. Ellis. “Future students will ben- ing in the U.S. and efit from her experience, leadership and vi- Executive Vice Presision.” dent and Director, EuMcCloud was a student in the Food In- rope. Prior to dustry Management Program (FIM) in 1990 Catalina, McCloud and then graduated Summa Cum Laude with held several positions over an 18-year pea B.S. in business administration from USC riod at Vons, a division of Safeway. “I could not be more pleased to return to Marshall in 1991. She later went on to earn my alma mater in a position where I can dian MBA in 1997 from the University of rectly help shape the next generation of food California, Irvine. McCloud brings more than 35 years of industry leaders,” McCloud said. “The inboth domestic and international experience dustry is changing faster than ever, and I am in the consumer packaged goods and grocery retail industries, many at the senior executive level. McCloud specializes in building highly effective collaborative teams, developing future Everything you need from one of leaders through Southern California’s oldest and most self-reflection/moreliable suppliers: Complete line of quality tivation/education, pork and poultry products, including: and creating innovative solutions • Boneless Ham • Chicken Burgers through technology. Steaks She also has deep • Breakfast experience in loy• Turkey & Sausage alty marketing and a Chicken Links personal passion for • Meatballs finding a cure for • Honey Spiral • Smoked Pork Hams Cystic Fibrosis and Butts working with others • Canadian Bacon to promote healthier • Fully Cooked lifestyles. • Fully Cooked Guinness Brats Prior to joining Italian, Chorizo, USC, McCloud led Hot Italian Links the global sales and client teams in the Contact Rick Green 877-627-5599 U.S., Europe and [email protected] Asia as the Execu- 32 DDBC News, September/October 2014 passionate about building awareness in the food industry around proactive strategic solutions, innovative new technologies, and competing differently, and more aggressively for share of consumers who have many options for what they buy and where they shop.” The Food Industry Management Program at USC’s Marshall School of Business was established in 1958. Each year, a maximum of 35 students are chosen from a wide range of companies in the food industry to participate in the elite 14-week program. Each student accepted into the program receives a full-tuition scholarship through the Western Association of Food Chains (WAFC). Individuals selected must have proven records of management accomplishments with significant potential for future advancement. For more information, visit: www.marshall.usc.edu/fim. MARIN CHEESE COMPANY Specializing in fine imported and domestic cheeses as well as a wide variety of gourmet foods. 63 Paul Drive, San Rafael, CA 94903 Phone: (415) 479-1200 www.marincheese.com 'DLU\'HOL%DNHU\&RXQFLORI6RXWKHUQ&DOLIRUQLD 7KXUVGD\2FWREHU /LIHWLPH$FKLHYHPHQW$ZDUG .(9,1'$9,63UHV&(2RI%ULVWRO)DUPV ''%&0HHWLQJ 7KXUVGD\2FWREHU 3OHDVHMRLQXVIRUDVSHFLDOQLJKWZKHQ ZH ZLOOEHDZDUGLQJ .HYLQ'DYLV 3UHVLGHQWDQG&(2RI%ULVWRO)DUPV ZLWKWKH''%&¶V/LIHWLPH$FKLHYHPHQW $ZDUG .HYLQKDVEHHQLQWKHIRRGLQGXVWU\VLQFH ZKHQKHVWDUWHGDVD ER[ER\+HMRLQHG5DOSKV*URFHU\ &R LQDQGZDVTXLFNO\SURPRWHG,Q .HYLQOHIW5DOSKVWREHFRPH([HFXWLYH9LFH3UHVLGHQWRI%ULVWRO)DUPV $3DVW 3UHVLGHQWIRUWKH)RRG,QGXVWU\&LUFOHDW&LW\RI+RSH.HYLQKDVEHHQUHFRJQL]HGE\86& )RRG,QGXVWU\0DQDJHPHQW3URJUDP%XVLQHVV:HHNDQG/RV$QJHOHV%XVLQHVV-RXUQDO .HYLQDQG%ULVWRO)DUPV FRQWLQXHWREH OR\DO VXSSRUWHUVRIWKH''%& 'RQ¶WPLVVRXWRQWKLVPHPRUDEOHHYHQW6LJQXSWRGD\ -XO\ %LJ&KHHVH 67$1)267(5RI0RDUN//& 7KXUVGD\2FWREHU ± (PEDVV\6XLWHV$QDKHLP6RXWK +DUERU%OYG*DUGHQ*URYH 6RFLDO+RXU ± 30'LQQHU ± 303URJUDP ±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ission Statement To strengthen and promote the Dairy-Deli-Bakery Council by providing a forum where members can learn, build relationships and share ideas. Calendar Continued from Page 3 17-19 – Fresh Summit Convention & Expo, Anaheim. November 4 – DDBC Membership Meeting, Election Night, Embassy Suites Hotel, Garden Grove, 5 p.m. Information: 562-947-7016. 6 – PFC President’s Dinner honoring Food Maxx, Modesto. Information: www.perishablefoodscouncil.com. 11 – Veterans Day. 11-12 – Kosherfest, Meadowlands, NJ. 13-15 – Private Label Trade Show, Rosemont Center, Chicago. 15 – City of Hope Harvest Ball, Anaheim Hilton. Information: www.cityofhope.org. 27 – Thanksgiving. December 16-24 – Hanukkah. V&V Supremo wishes to congratulate KEVIN DAVIS of Bristol Farms on his Lifetime Achievement Award with the DDBC. VV Supremo Foods, Inc. Winner of 5 gold medals at the 2014 Los Angeles International Dairy Competition. V V SUPREMO FOODS, INC. Patrick Jacobo (909) 297-9937 [email protected] 34 DDBC News, September/October 2014 25 – Christmas. 2015 January 10 – DDBC Installation of Officers Dinner, Orange Hill Restaurant, Orange. Information: 562-947-7016. 19 – Martin Luther King Jr. Day. February 8-11 – National Grocers Assocition Show, Mirage Hotel, Las Vegas. Information: www.thengashow.com. 10 – DDBC Awards Night, Embassy Suites Hotel, Garden Grove. Information: 562-947-7016. 16 – President’s Day. 18-19 – California League of Food Processors Expo, Sacramento Convention Center. Information: www.clfp.com. 25-26 – Unified Grocers Sell-abration, Long Beach Convention Center. March 5-8 – Natural Products Expo, Anaheim Convention Center. April 3-11 – Passover. 5 – Easter. 16-19 – California Cheese & Butter Association 50th Convention, Hyatt Regency, Incline Village, Nev. Information: cacheeseandbutter.org. May 2-6 – Western Association of Food Chain – Palm Desert. Information: www.wafc.com. 5 – Cinco de Mayo. 25 – Memorial Day. June 7-9 – IDDBA Dairy Deli Bake, Atlanta. Information: www.iddba.org. July 4 – Independence Day. August 19-20 – Unified Grocers Expo, Long Beach Convention Center. September 7 – Labor Day. 13-15 – Rosh Hashanah. 16 – Mexican Independence Day. 22-23 – Yom Kippur. November 11 – Veterans Day. 26 – Thanksgiving. Horizon Sales is your Western expert in the perishable food industry, delivering sales, personal service, integrity and innovation since 1982. On behalf of Jack, Theresa, Daniel, Joe and our entire team – enjoy the 46th National Deli Seminar! 3187 Redhill Avenue, Suite 125 Costa Mesa, CA 92626 Phone: 714.979.4844 / Fax: 714.979.4955 www.horizonsalescorp.com