FASHION.qxp:Maquetación 1

Transcription

FASHION intro.qxp:Maquetación 1
26/7/10
16:54
Página 9
26/7/10
16:54
Página 12
FAS
HI
ON
index
3 Deep Design
Scope Marka , 12
The Six Scents Fragrance Initiative , 28
Ana Clapés
Xxxxxxxxxxxxxxx , 132
Anti
Anti Sweden Visual Identity , 100
Boy Bastiaens
Atelier LaDurance , 102
BVD
Filippa K , 146
Checkland Kindleysides
Levi’s , 34
Converse 1hund(RED) , 40
Corretjé Comunicación Gráfica
Repost Collection , 92
Designers United
Fenafresh , 172
Lotta Nieminen
Anne Mette Fisker Langkjer , 88
Anni Kuan , 58
Anni Kuan , 76
m Barcelona
Jules et moi , 96
Zueco , 98
Lollipop , 136
Salvatore Adduci
Maax , 170
Mario Hugo
Dolce & Galbana , 82
Sarah Nelson
Habitat , 160
Mind Design
Tess Management Identity , 18
Belmacz ‘Red’ , 64
Belmacz ‘Bauhaus’ , 68
Belmacz Collection , 69
Scandinavian DesignLab
Paristexas II , 180
Mirinda Company
Hazle , 56
Tous , 138
Mouse Graphics
Walks Socks Underwear , 145
Draft
Theatre products , 148
Pass the Baton , 166
MusaWorkLab
Look Elite.Get to the top , 66
Look Elite. Looking for a star , 70
Lisbon Design Week , 190
El Paso, Galería de Comunicación
Torch , 118
Narrow House
boxes for Pasion for Fashion , 60
Espluga+Associates
Clonography , 74
Circuit Luckystrike , 90
Sweater House , 91
Neosbrand
Doble B , 89
Estudio Mariscal
H&M , 182
EstudioFbdi
Paula Cahen d'Anvers , 111
Jackie Smith , 112
Paula Cahen d'Anvers Niños , 122
Invista Apparel, fibra Lycra® , 134
GT Design Internacional
T-Shirt design kit , 171
Karim Rashid
Kenzo , 37
Hugo Boss , 43
Pati Nuñez Associats
Magrit , 50
Petit Comité
tuc tuc, 126
Puigdemont Roca design agency
Naulover , 156
ruiz+company
Camper , 26
Snook , 27
Sagmeister Inc.
Anni Kuan , 16
Levi Strauss & Co , 24
Design Austria , 39
Anni Kuan , 44
Sánchez / Lacaste
Farrutx , 84
Sonsoles Llorens Estudi
Alagua , 62
del Carmen , 128
dos Mares , 130
la Peca de Lupe , 131
Steve Rura
Hunter & Moss , 179
StormHand
Pepe Jeans Advanced Products , 11
Pepe Jeans London , 106
SVIDesign
Victoria Beckham , 46
Maks , 54
Ossie Clark , 72
Sandra Bugarin , 80
Thorbjørn Ankerstjerne
Blaak , 42
Qasimi , 48
Wink
American Eagle Outfitters , 120
Express , 121
X-House Brand Consultant Agency
BSQT , 135
Karen Leidy , 165
You
MGNERD , 32
U book 1 , 38
26/7/10
16:54
Página 16
branding
packaging
26/7/10
14:16
Página 11
Pepe Jeans Advanced Products
StormHand worked in a close collaboration with Dutch
photographer Bart Oomes on the Pepe Jeans London,
Advanced Product projects.
The first approach of the Advanced Products
advertising campaign explains the ergonomic fit of the
jeans and communicates craftsmanship by highlighting
the details. Built around the idea of a classic 3D
technical ‘exploded view’ illustration.
The next Advanced Products campaign was based
upon 'expressive poses'. Working the other way
around, extensive digital sketchwork was prepared in
finding unique angles and powerful stances for the
shots to be taken. Only Ivo and Tamar, two professional
dancers, seemed to be able to stay in the frozen
dynamic pose for an extreme long time while Bart
Oomes was shooting 16 photo’s within a complete
circle of 360 degrees around each of them.
StormHand worked in a close collaboration with Dutch
photographer Bart Oomes on the Pepe Jeans London,
Advanced Product projects.
The first approach of the Advanced Products
advertising campaign explains the ergonomic fit of the
jeans and communicates craftsmanship by highlighting
the details. Built around the idea of a classic 3D
technical ‘exploded view’ illustration.
The next Advanced Products campaign was based
upon 'expressive poses'. Working the other way
around, extensive digital sketchwork was prepared in
finding unique angles and powerful stances for the
shots to be taken. Only Ivo and Tamar, two professional
dancers, seemed to be able to stay in the frozen
dynamic pose for an extreme long time while Bart
Oomes was shooting 16 photo’s within a complete
circle of 360 degrees around each of them.
StormHand. The Netherlands
design & art direction: Boy Bastiaens /
Albert Kiefer / Shari Lee Gumbs
image manipulation: Albert Kiefer
product photography: Bart Oomes
client: Pepe Jeans London
www.stormhand.com
11
26/7/10
14:16
Página 12
SCOPE Markt
3 Deep Design. Melbourne. Australia
designer: 3 Deep Design
www.3deep.com.au
12
SCOPE is the largest and most global art fair in the
world featuring galleries and artists from over 25
countries. The unique SCOPE experience expanded in
2010 with the addition of SCOPE Markt, SCOPE Film
Program, the SCOPE Foundation’s Personal
Development Auction.
Scope: Markt 2010 featured a range of designers
whose work cross-pollinates with the art world.
In addition and to further support the creative
positioning of SCOPE 2010 Markt, a series of
installations were organized in collaboration with
exhibiting designers and leading figures in art and
fashion. Scope: Markt 2010 featured the following
renowned designers:
SCOPE is the largest and most global art fair in the
world featuring galleries and artists from over 25
countries. The unique SCOPE experience expanded in
2010 with the addition of SCOPE Markt, SCOPE Film
Program, the SCOPE Foundation’s Personal
Development Auction.
Scope: Markt 2010 featured a range of designers
whose work cross-pollinates with the art world.
In addition and to further support the creative
positioning of SCOPE 2010 Markt, a series of
installations were organized in collaboration with
exhibiting designers and leading figures in art and
fashion. Scope: Markt 2010 featured the following
renowned designers:
1. Chicks on Speed
2. Graham Tabor & Miguel Villalobos
3. Hormazd Narielwalla
4. Lamija Suljevic
5. Sandra Backlund
6. Shari Pierce
7. Six Scents Parfums
8. Skyward/Annika Berger & Robert Knoke
1. Chicks on Speed
2. Graham Tabor & Miguel Villalobos
3. Hormazd Narielwalla
4. Lamija Suljevic
5. Sandra Backlund
6. Shari Pierce
7. Six Scents Parfums
8. Skyward/Annika Berger & Robert Knoke
13
26/7/10
14:17
Página 14
SCOPE Markt
14
15
26/7/10
14:17
Página 16
Anni Kuan
Sagmeister Inc. New York. USA
concept: Stefan Sagmeister
illustration/photography/design: Julia Fuchs
typography: Matthias Ernstberger
www.sagmeister.com
16
Brochure for Anni Kuan, an Asian fashion designer
working in New York.
We bought 10 irons and utilized them like printing
presses, an iron burns through the 16 pages of one
brochure in 5 minutes.
Brochure for Anni Kuan, an Asian fashion designer
working in New York.
We bought 10 irons and utilized them like printing
presses, an iron burns through the 16 pages of one
brochure in 5 minutes.
17
26/7/10
14:17
Página 18
Tess Management Identity
Mind Design. London. UK
creative director: Holger Jacobs
designers: Sara Streule / Johannes Höhmann
collaboration: Simon Egli, Zurich
www.minddesign.co.uk
18
Identity for a London based model agency. Tess
represents well established names such as Naomi
Campbell and Erin O'Connor in the UK. The identity
uses several logo variations based on a modular
system of Art Deco inspired elements. The same
elements are being used for frames (which overlap
images of the models) on various printed applications
and on the website.
Identity for a London based model agency. Tess
represents well established names such as Naomi
Campbell and Erin O'Connor in the UK. The identity
uses several logo variations based on a modular
system of Art Deco inspired elements. The same
elements are being used for frames (which overlap
images of the models) on various printed applications
and on the website.
19
26/7/10
14:17
Página 20
Tess Stationery
20
26/7/10
14:18
Página 22
Tess model card
22
23
26/7/10
14:18
Página 24
Levi Strauss & Co
creative director: Stefan Sagmeister
design: Joe Shouldice, Richard The
photography: Tom Schierlitz
www.sagmeister.com
24
When Levi's asked us to design a poster for the 501,
we simply took a picture of their jeans–but not before
deconstructing them down to the individual threads
and buttons, and then reforming the pair and
incorporating the sentence "This is a pair of Levis,
sewed with the strongest thread", conveniently found
on the inside pocket of the jeans.
When Levi's asked us to design a poster for the 501,
we simply took a picture of their jeans–but not before
deconstructing them down to the individual threads
and buttons, and then reforming the pair and
incorporating the sentence "This is a pair of Levis,
sewed with the strongest thread", conveniently found
on the inside pocket of the jeans.
25
26/7/10
14:18
Página 26
Camper
ruiz+company. Barcelona. Spain
creative director: David Ruiz
art director: Ainhoa Nagore
designers: Jorge Alavedra / Vicente Ruiz
client: Camper
www.ruizcompany.com
26
Snook
La nueva bolsa de Camper está diseñada acerca de
los colores: los colores que representan las emociones,
estados de ánimo e incluso sentimientos. De todos los
colores, Camper está más asociado con el rojo: básico,
apasionado e históricamente color corporativo de la
marca. Un esquema conceptual, gráfica coherente con
la identidad de todo el ser desarrollados para Camper.
La nueva bolsa de Camper está diseñada acerca de
los colores: los colores que representan las emociones,
estados de ánimo e incluso sentimientos. De todos los
colores, Camper está más asociado con el rojo: básico,
apasionado e históricamente color corporativo de la
marca. Un esquema conceptual, gráfica coherente con
la identidad de todo el ser desarrollados para Camper.
Los Snook se inspiran en un calzado tradicional inglés,
los Plimsolls, que usaban los niños ingleses para la
playa y para hacer deporte, desde mediados del siglo
XIX. Son la perfecta expresión de una “easy elegance”,
un concepto de calzado urbano confortable, que
destaca por su fuerza y su simplicidad.
Desde el principio el objetivo fue muy ambicioso,
diseñar una marca para los Snook, tan coherente con
el producto y tan potente que fueran un bloque
indisoluble. Que el packaging y los catálogos sirvieran
de herramientas de comunicación para llegar a las
mejores tiendas del mundo.
Los Snook se inspiran en un calzado tradicional inglés,
los Plimsolls, que usaban los niños ingleses para la
playa y para hacer deporte, desde mediados del siglo
XIX. Son la perfecta expresión de una “easy elegance”,
un concepto de calzado urbano confortable, que
destaca por su fuerza y su simplicidad.
Desde el principio el objetivo fue muy ambicioso,
diseñar una marca para los Snook, tan coherente con
el producto y tan potente que fueran un bloque
indisoluble. Que el packaging y los catálogos sirvieran
de herramientas de comunicación para llegar a las
mejores tiendas del mundo.
ruiz+company. Barcelona. Spain
creative director: David Ruiz
designer: Jorge Alavedra
photography: Andrea Pérez Hita /
Joan Miquel Horrillo
client: Cock a Snook
www.ruizcompany.com
27
26/7/10
14:19
Página 28
The Six Scents Fragrance Initiative
3 Deep Design. Melbourne. Australia
designer: 3 Deep Design
www.3deep.com.au
28
What if a fragrance could be more than just sensuality,
intrigue and allure? What if it could represent
something that you stand for, something you believe
in and hope for?
What if a fragrance could be more than just sensuality,
intrigue and allure? What if it could represent
something that you stand for, something you believe
in and hope for?
Annually, the project presents a distinct group of six
prominent artists and perfumers to develop a limited
edition series of fragrances to help raise money for
charity. The collection represents a worldwide
spectrum of contemporary perspectives on creativity,
culture and consciousness. Six Scents: Series Two
features fragrances by the following renowned
perfumers and designers in partnership with leading
fragrance producer Givaudan.
Annually, the project presents a distinct group of six
prominent artists and perfumers to develop a limited
edition series of fragrances to help raise money for
charity. The collection represents a worldwide
spectrum of contemporary perspectives on creativity,
culture and consciousness. Six Scents: Series Two
features fragrances by the following renowned
perfumers and designers in partnership with leading
fragrance producer Givaudan.
1. Phillip Lim & Natalie Gracia-Cetto
2. Damir Doma & Yann Vasnier
3. Henrik Vibskov & Louise Turner
4. House of Holland & Stephen Nilsen
5. Richard Nicoll & Rodrigo Flores-roux
6. Toga & Alexandra Kosinski
1. Phillip Lim & Natalie Gracia-Cetto
2. Damir Doma & Yann Vasnier
3. Henrik Vibskov & Louise Turner
4. House of Holland & Stephen Nilsen
5. Richard Nicoll & Rodrigo Flores-roux
6. Toga & Alexandra Kosinski
29
26/7/10
14:19
Página 30
The Six Scents Fragrance Initiative
30
31
26/7/10
14:19
Página 34
Levi’s
Checkland Kindleysides. London. UK
design: Checkland Kindleysides
www.checklandkindleysides.com
34
The photography portrays a sense of character
realism and focuses on individualism; capturing how
people look and feel, not just what they are wearing.
Levi’s® clothing becomes integral to their personality,
helping the look to be relaxed and honest.
Our modern take on Levi’s® two-horse image
symbolises the strength and heritage of the brand.
Reflecting the Levi’s® store interior which is texturally
rich and uses a premium palette of materials, we
created in-store packaging with a handcrafted feel.
Carrier bags and gift wrapping were developed using
raw materials, an embossed logo, handwritten fonts
and simple black and white photography.
Levi’s® ‘Revolution’ store concept reaffirms the brand
as a denim specialist and original pioneer and
authority in denim retailing.
Interlacing brand and service at its core, our concept
helps to guide the consumer through the complex
range of fits, finishes and sizes in the clearest and
most engaging way; offering a distinct choice between
service and self-selection.
Playing to the consumer’s rekindled love of the
traditional rituals of service, a denim bar spans the
length of the store, offering the customer specialist
one-to-one advice, while providing a focal point for
the overall environment.
Self-selection is characterised by a ‘spinner unit’
which rotates 360º, locking into any desired position
to create unlimited visual merchandising flexibility.
The photography portrays a sense of character
realism and focuses on individualism; capturing how
people look and feel, not just what they are wearing.
Levi’s® clothing becomes integral to their personality,
helping the look to be relaxed and honest.
Our modern take on Levi’s® two-horse image
symbolises the strength and heritage of the brand.
Reflecting the Levi’s® store interior which is texturally
rich and uses a premium palette of materials, we
created in-store packaging with a handcrafted feel.
Carrier bags and gift wrapping were developed using
raw materials, an embossed logo, handwritten fonts
and simple black and white photography.
Levi’s® ‘Revolution’ store concept reaffirms the brand
as a denim specialist and original pioneer and
authority in denim retailing.
Interlacing brand and service at its core, our concept
helps to guide the consumer through the complex
range of fits, finishes and sizes in the clearest and
most engaging way; offering a distinct choice between
service and self-selection.
Playing to the consumer’s rekindled love of the
traditional rituals of service, a denim bar spans the
length of the store, offering the customer specialist
one-to-one advice, while providing a focal point for
the overall environment.
Self-selection is characterised by a ‘spinner unit’
which rotates 360º, locking into any desired position
to create unlimited visual merchandising flexibility.
35
26/7/10
14:20
Página 36
Kenzo
Levi’s
El perfume femenino Kenzo Summer by Kenzo plasma
las notas sensuales y cálidas del verano.
Había que reinventar el frasco original en forma de hoja,
y mi intención era desarrollar un lenguaje de diseño
holístico para una marca holística. Limpio, simple,
cuidado, sobrio y diseñado para adaptarse a la época
tecnológica actual.
36
Kenzo Summer by Kenzo perfume for women embodies
warm sensual notes of summer. A re-envisioning of
the original leaf packaging, my intention was to
develop holistic design language for a holistic brand.
Clean, simple, neat, understated, and designed to
really perform in our contemporary technological age.
Karim Rashid Inc. New York. USA
designer: Karim Rashid
client: Kenzo
www.karimrashid.com
37
26/7/10
14:20
Página 40
Converse 1hund(RED)
Checkland Kindleysides. London. UK
design: Checkland Kindleysides
www.checklandkindleysides.com
40
We worked with Converse on their (RED) campaign
to communicate to consumers some of the collaborative
charity work that they are involved with. Converse
commissioned one hundred artists from around the
world to customise a pair of Chuck Taylor boots with
the (RED) charity in mind.
Each time consumers buy a (RED) product, the
company that makes the product donates a percentage
of their profits to buy and distribute antiretroviral
medicine for AIDS sufferers in Africa.
We created a dramatic exhibition which conveyed
how Converse’s collaboration with artists connects
creativity with change. Eye-catching product displays
are set against artists’ statements expressing their
hopes for what the charity might achieve.
We commissioned an illustrator to create a piece of
art to support the locality of the exhibition, with cues
of St Paul’s and the surrounding area. The installation,
made entirely from masking tape.
We worked with Converse on their (RED) campaign
to communicate to consumers some of the collaborative
charity work that they are involved with. Converse
commissioned one hundred artists from around the
world to customise a pair of Chuck Taylor boots with
the (RED) charity in mind.
Each time consumers buy a (RED) product, the
company that makes the product donates a percentage
of their profits to buy and distribute antiretroviral
medicine for AIDS sufferers in Africa.
We created a dramatic exhibition which conveyed
how Converse’s collaboration with artists connects
creativity with change. Eye-catching product displays
are set against artists’ statements expressing their
hopes for what the charity might achieve.
We commissioned an illustrator to create a piece of
art to support the locality of the exhibition, with cues
of St Paul’s and the surrounding area. The installation,
made entirely from masking tape.
41
26/7/10
14:21
Página 44
Anni Kuan
concept: Stefan Sagmeister
design: Matthias Ernstberger, Eva Hueckman
photo: Matthias Ernstberger
www.sagmeister.com
44
Anni Kuan is an Asian fashion designer working in
New York.
Announcing the first collection in the year of the
horse we sent out a shrink wrapped and crumbled
piece of newsprint featuring the new collection as
well as wrapping a little plastic horse.
We looked for a cheap and quick solution:
Plastic horse = 8 cents, crumbeling of paper = 4
seconds.
Anni Kuan is an Asian fashion designer working in
New York.
Announcing the first collection in the year of the
horse we sent out a shrink wrapped and crumbled
piece of newsprint featuring the new collection as
well as wrapping a little plastic horse.
We looked for a cheap and quick solution:
Plastic horse = 8 cents, crumbeling of paper = 4
seconds.
45
26/7/10
14:22
Página 46
Victoria Beckham
SVIDesign. London. United Kingdom
creative director: Sasha Vidakovic
designers: Sasha Vidakovic, Ian Mizon
www.svidesign.com
46
First in line was the development of the logotype. Our
sense was that the immediate recognition of the brand
comes from the association of Victoria and Beckham
– the two words separately carried a host of alternative
connotations. In the process, we discovered an
interesting rhythm to the word, with Victoria’s last A
providing a subtle division between the name and
surname while, at the same time, providing a unifying
bridge, a harmonious centre point. The noted repetition
of the triangular characters – V, A, M – was suitably
striking and hinted at a graphic solution that was at
once unique and subtle.
The overall result is a subtle, effortless visual language
which allows individuality across the divisions while
ensuring a sense of unity through the graphic form of
the logo and the light warm grey of the background
colour.
First in line was the development of the logotype. Our
sense was that the immediate recognition of the brand
comes from the association of Victoria and Beckham
– the two words separately carried a host of alternative
connotations. In the process, we discovered an
interesting rhythm to the word, with Victoria’s last A
providing a subtle division between the name and
surname while, at the same time, providing a unifying
bridge, a harmonious centre point. The noted repetition
of the triangular characters – V, A, M – was suitably
striking and hinted at a graphic solution that was at
once unique and subtle.
The overall result is a subtle, effortless visual language
which allows individuality across the divisions while
ensuring a sense of unity through the graphic form of
the logo and the light warm grey of the background
colour.
47
26/7/10
14:22
Página 50
Magrit
Pati Nuñez Associats. Barcelona. Spain
design: Pati Nuñez
photo: Pati Nuñez, kike Segurola, Alexis Taulé
www.patinunez.com
50
Siempre se han visto los zapatos de Magrit como
flores: osados, sensuales, coloridos, presumidos... son
como las flores para las plantas: sus armas de
seducción. Y son zapatos de cuento.
Se pusieron en sus cajas imágenes fotográficas de
pétalos, para obtener flores imaginarias, diferentes de
las flores reales. El fondo es blanco, como la luz.
Las bases e interiores de las cajas son de colores vivos
y cálidos que explican su filosofía de marca: una eterna
primavera.
Magrit shoes have always seemed to be flowers:
daring, sensual, colourful, presumptuous... they are
what flowers are for their plants: weapons of seduction.
Oh yes, they’re also shoes.
Photos of petals were placed inside the shoeboxes to
give the impression of imaginary flowers, rather than
real ones. The photo backgrounds are white, as is
light. Meanwhile, base and insides of the shoeboxes
have rich warm colours that express the philosophy
behind the brand: eternal spring.
51
Magrit
52
26/7/10
14:22
Página 52
Magrit
53
26/7/10
14:23
Página 54
Maks
SVIDesign. London. United Kingdom
creative director: Sasha Vidakovic
designers: Sarah Bates, Sarah Bates
illustration: Sasha Vidakovic, Sarah Bates
www.svidesign.com
54
Hand made identity has been made to celebrate 25
years of the legendary family owned fashion label in
Zagreb, Croatia. It reflects relaxed, comfortable style
of clothes which are all made of top quality cotton,
linen and other natural fabric. The identity is flexible
and playful composition of dotted circles and could be
easily applied onto the stationery, packaging and
retail.
Hand made identity has been made to celebrate 25
years of the legendary family owned fashion label in
Zagreb, Croatia. It reflects relaxed, comfortable style
of clothes which are all made of top quality cotton,
linen and other natural fabric. The identity is flexible
and playful composition of dotted circles and could be
easily applied onto the stationery, packaging and
retail.
55
26/7/10
14:23
Página 56
Hazel
Hazel. Guillermo Padellano
Mirinda Company. Barcelona. Spain
designer: Marina Company.
www.mirindacompany.com
56
Cadena de tiendas de zapatos y complementos para
mujer. El objetivo era crear unas piezas muy
femeninas, que transmitieran la imagen de un vestidor.
Para ello se recuperó la idea de cómo antaño se
forraban los cajones con papeles de flores, muy
“british”. De ahí que se dejara todo el packaging
blanco por fuera y que se dibujasen flores por dentro.
Se trataba de crear un envoltorio que fuera íntimo,
huyendo de lo ostentoso, y en el que hubiera un factor
de sorpresa: el descubrimiento de las flores dentro de
cada elemento.
La pieza se introduce en la caja, y ésta en el sobre
dentado que tiene el tamaño de cada una de las
bolsas. A la bolsa se le cuelga la etiqueta para poner
el nombre del destinatario, en caso de que la compra
sea para regalo.
Cadena de tiendas de zapatos y complementos para
mujer. El objetivo era crear unas piezas muy
femeninas, que transmitieran la imagen de un vestidor.
Para ello se recuperó la idea de cómo antaño se
forraban los cajones con papeles de flores, muy
“british”. De ahí que se dejara todo el packaging
blanco por fuera y que se dibujasen flores por dentro.
Se trataba de crear un envoltorio que fuera íntimo,
huyendo de lo ostentoso, y en el que hubiera un factor
de sorpresa: el descubrimiento de las flores dentro de
cada elemento.
La pieza se introduce en la caja, y ésta en el sobre
dentado que tiene el tamaño de cada una de las
bolsas. A la bolsa se le cuelga la etiqueta para poner
el nombre del destinatario, en caso de que la compra
sea para regalo.
57
26/7/10
14:23
Página 58
Anni Kuan
art direction: Stefan Sagmeister
illustration/photography/design: Izabella Bielawska
www.sagmeister.com
58
Newsprint catalogue for New York fashion designer
including pencil to completely complete the connect
the dot images.
Newsprint catalogue for New York fashion designer
including pencil to completely complete the connect
the dot images.
59
Special edition boxes for
Pasion for Fashion
Narrow House. Madrid. Spain
design: Narrow House
client: Pasión for Fashion
www.narrow-house.com
60
26/7/10
14:23
Página 60
Passion for Fashion es una tienda de moda online
especializada en ropa y accesorios. En un primer
momento, se dirigieron a nosotros para que
diseñáramos su identidad de marca y les ayudáramos
con el diseño de su página web.
Acababan de abrir el negocio y su presupuesto era
muy pequeño. De hecho, aceptamos bolsos, zapatos
y joias como pago.
A medida que nuestra relación y su negocio fueron
creciendo, sugerimos que empezaran a “jugar” con la
marca y, a modo de experimento, creamos una gama
de packaging de edición especial. Ese primer año,
creamos 3 cajas de edición especial que tuvieron un
gran éxito, crearon un gran revuelo y les hicieron
ganar publicidad gratuita en varios periódicos y
revistas de moda.
De ahí, la idea ha ido creciendo y ahora creamos de 5
a 10 cajas de edición especial a lo largo del año.
Basamos los diseños de cada caja en un tema de
moda/belleza, pero a veces podemos irnos por las
ramas y ser bastante abstractos. Es muy divertido
hacer estos diseños, y tenemos suerte de que a
nuestro cliente le encanta lo que hacemos y nos da
toda la libertad para hacerlo.
Pasión for Fashion is an online fashion store
specialising in clothes and accessories. They first
came to us to design their brand identity and to help
them with the design of their website.
At that time they had just started their business and
their budget was particularly small, in fact we accepted
bags, shoes and jewellery as payment.
As our relationship and their business grew, we
suggested that they should begin to “play” with their
brand and as an experiment we created a range of
special edition packaging. In that first year we created
3 special edition boxes that proved to be an enormous
success, creating a buzz and gaining free publicity in
many newspapers and fashion magazines.
From there, the idea has grown and now we create
between 5 to 10 different special edition boxes
throughout the year. We base the designs for each
box on the fashion/beauty theme, but they can easily
go off on a tangent, often becoming quite abstract.
They are great fun to design and we are lucky that
our client loves what we do and gives us freedom to
do it.
61
FASHION 2.qxp:Maquetación 1
26/7/10
15:04
Página 74
Clonography
espluga+associates. Barcelona. Spain
client: Jofré
www.espluga.net
74
Campaña de imagen para Jofré utilizando “clonografía”,
un recurso que nació en el estudio casi por azar y el
cual desarrollamos e investigamos tomando a la
arquitectura como foco de atención. Jofré es una
cadena de tiendas de ropa y complementos, tanto
para hombre como para mujer, de alta gama. Cuenta
con una destacada selección de marcas de lujo
conocidas, así como de otras menos mediáticas, pero
de igual calidad.
Campaña de imagen para Jofré utilizando “clonografía”,
un recurso que nació en el estudio casi por azar y el
cual desarrollamos e investigamos tomando a la
arquitectura como foco de atención. Jofré es una
cadena de tiendas de ropa y complementos, tanto
para hombre como para mujer, de alta gama. Cuenta
con una destacada selección de marcas de lujo
conocidas, así como de otras menos mediáticas, pero
de igual calidad.
75
26/7/10
15:04
Página 76
Anni Kuan
creative director: Stefan Sagmeister
illustration/design: Richard The
www.sagmeister.com
76
All illustrations are done with the fashion designer's
everyday tools: pins and thread. With the mailer came
12 black pins to hang the newspaper sheets on the
wall—one side of each sheet is part of a big poster—
a snapshot of Anni Kuan the designer.
All illustrations are done with the fashion designer's
everyday tools: pins and thread. With the mailer came
12 black pins to hang the newspaper sheets on the
wall—one side of each sheet is part of a big poster—
a snapshot of Anni Kuan the designer.
77
26/7/10
15:04
Página 78
Anni Kuan
78
79
26/7/10
15:09
Página 100
Anti Sweden Visual Identity
Anti. Oslo. Norway
art direction: Kjetil Wold
designers: Fredrik Melby, Martin Stousland
illustration: Justin Bartlett
photography: nom
100
Putting rebellion back to jeans. Identity work for the
Norwegian apparell brand Anti Sweden.
Combining the grim and dark cultural heritage from
the darkside of Norwegian cult scene of True
Norwegian Black Metal with a wellknown rivalery
against the naighboring country of Sweden, it opened
up a road of evil never seen before. The identity is
purely black and white and uses a distinct and bold
visual language mixed with grim illustrations from the
most evil illustrator in the universe Justin Bartlett, well
known from his influence on this sub culture. The only
color is the distinct yellow who strangely have the
same pms color as the Swedish flag. How to get hold
of these jeans and more bold imagery in Black and
white, visit www.antisweden.no
Putting rebellion back to jeans. Identity work for the
Norwegian apparell brand Anti Sweden.
Combining the grim and dark cultural heritage from
the darkside of Norwegian cult scene of True
Norwegian Black Metal with a wellknown rivalery
against the naighboring country of Sweden, it opened
up a road of evil never seen before. The identity is
purely black and white and uses a distinct and bold
visual language mixed with grim illustrations from the
most evil illustrator in the universe Justin Bartlett, well
known from his influence on this sub culture. The only
color is the distinct yellow who strangely have the
same pms color as the Swedish flag. How to get hold
of these jeans and more bold imagery in Black and
white, visit www.antisweden.no
26/7/10
15:13
Página 112
Jackie Smith
EstudioFbdi. Buenos Aires. Argentina
client: Jackie Smith
www.estudiofbdi.com
112
Jackie Smith es la marca de carteras y accesorios más
sofisticada e interesante del mercado argentino.
Fbdi comenzó a construir la experiencia Jackie Smith
desde su nacimiento trabajando sobre un mundo
femenino, internacional, romántico, atemporal y
sofisticado. Un discurso de marca que transforma lo
cotidiano en fantástico y que se revela en cada
contacto con el universo de Jackie Smith. Dentro de
este marco conceptual se definió y se diseñó su
identidad visual, packaging y campañas de
comunicación. Cada temporada se renueva la invitación
a recorrer, explorar, descubrir y ser parte del estilo
Jackie Smith en sus campañas gráficas.
Jackie Smith es la marca de carteras y accesorios más
sofisticada e interesante del mercado argentino.
Fbdi comenzó a construir la experiencia Jackie Smith
desde su nacimiento trabajando sobre un mundo
femenino, internacional, romántico, atemporal y
sofisticado. Un discurso de marca que transforma lo
cotidiano en fantástico y que se revela en cada
contacto con el universo de Jackie Smith. Dentro de
este marco conceptual se definió y se diseñó su
identidad visual, packaging y campañas de
comunicación. Cada temporada se renueva la invitación
a recorrer, explorar, descubrir y ser parte del estilo
Jackie Smith en sus campañas gráficas.
113
26/7/10
15:13
Página 114
Jackie Smith
114
115
26/7/10
15:20
Página 138
Tous
designer: Marina Company
client: Montse Novau. Directora de imagen de Tous
138
Tous
Para el packaging de joyería Tous, se construyó una
identidad basada en el color. Una gama cromática que se
suma al combinar los diferentes elementos: bolsa, caja,
papeles...
En redondo, en 5 colores, las cajas se pueden superponer
como si fueran pasteles. Se cierran con un elástico del que
cuelga un cascabel. Las bolsas combinan el color en el
exterior con el negro interior. Es un pack lúdico y honesto
que huye del diseño tendencioso.
Aunque se ha buscado transmitir una imagen
particularmente femenina y chic, el uso del color permite
tambien acercarse al público masculino y al mundo del
bebé.
Para el packaging de joyería Tous, se construyó una
identidad basada en el color. Una gama cromática que se
suma al combinar los diferentes elementos: bolsa, caja,
papeles...
En redondo, en 5 colores, las cajas se pueden superponer
como si fueran pasteles. Se cierran con un elástico del que
cuelga un cascabel. Las bolsas combinan el color en el
exterior con el negro interior. Es un pack lúdico y honesto
que huye del diseño tendencioso.
Aunque se ha buscado transmitir una imagen
particularmente femenina y chic, el uso del color permite
tambien acercarse al público masculino y al mundo del
bebé.
Campaña internacional revistas: Joya San Valentín y Día de la madre.
Campaña internacional revistas: Joya San Valentín y Día de la madre.
139
26/7/10
15:20
Página 140
Tous
art director: Marina Company
photography: Ellen Von Unwerth
Tous
Campaña internacional revistas joyas.
Otoño-invierno 2009-2010.
Concepto: Party
Campaña internacional revistas joyas.
Otoño-invierno 2009-2010.
Concepto: Party
Catálogo bolsos. Concepto: Party
photography: Bèla Adler, Salvador Fresneda
photography Kylie Minogue: Ellen Von Unwerth
140
141
26/7/10
15:21
Página 142
Tous
art director: Marina Company
Campaña revistas joyas y bolsos.
Primavera-verano 2010.
Concepto: Magia
photography: Ellen Von Unwerth
Catálogo bolsos primavera-verano 2010.
Concepto: Magia
photography: Ellen Von Unwerth, Leandre Escorsell
142
143
26/7/10
15:21
Página 148
Theatre products
DRAFT Co.,Ltd.. Tokyo. Japan
art director: Ryosuke Uehara
designers: Yuka Watanabe, Aya Iida
photographers: Fumio Doi, Syunya Arai
illustrator: Kei Hagiwara
www.draft.jp
148
Clothing is made whole by the features that come into
being when it is worn. Depending upon the delicate
balance of various elements such as material, form,
and color, the time and space around the person who
wears the clothing are completed as well. In this way,
clothing is a spatial and theatrical commodity that
changes the continuity of our daily lives into a neverending performance. We at THEATRE PRODUCTS
see operating a company that designs, produces, and
sells clothing as being theatrical as well. Our reality as
an organization that physically exists in a corner of the
world the purpose of bringing “expressions of the
body as media” into everyday life is in a way a living
allegory of the structure of a theatre. By cutting
something out of the world and putting it up for display
on stage, we give our audience time to concentrate
and think about its meaning. One by one, we out our
offhand gestures as a fashion brand onto the stage
and under the spotlight.
Clothing is made whole by the features that come into
being when it is worn. Depending upon the delicate
balance of various elements such as material, form,
and color, the time and space around the person who
wears the clothing are completed as well. In this way,
clothing is a spatial and theatrical commodity that
changes the continuity of our daily lives into a neverending performance. We at THEATRE PRODUCTS
see operating a company that designs, produces, and
sells clothing as being theatrical as well. Our reality as
an organization that physically exists in a corner of the
world the purpose of bringing “expressions of the
body as media” into everyday life is in a way a living
allegory of the structure of a theatre. By cutting
something out of the world and putting it up for display
on stage, we give our audience time to concentrate
and think about its meaning. One by one, we out our
offhand gestures as a fashion brand onto the stage
and under the spotlight.
149
26/7/10
15:22
Página 150
Theatre products
150
151
26/7/10
15:22
Página 152
Theatre products
152
153
26/7/10
15:22
Página 154
Theatre products
154
155

FASHION.qxp:Maquetación 1

Transcription

Similar documents

Programa 2015.qxp_MaquetaciÃn 1

structures

DAY 3.indd - 080 Barcelona Fashion

Política de igualdad de género

empresarial - Asociación de Empresas de Servicio Funebre de

Cinco De Mayo Denver

BOLETIN JCARRERA y AC3 DESIGN. ABRIL 2012

DISEÑO TEXTIL Y MODa FaShIOn anD TEXTILE DESIgn

style

roadian atⅱ - 4WheelOnline.com