programme - TheStadiumBusiness Summit

Transcription

THE STADIUM BUSINESS SUMMIT
MADRID • 31 MAY - 2 JUNE 2016
CONFERENCE PROGRAMME & EVENT GUIDE
INCORPORATING
PREMIUM SEAT SEMINAR
FAN EXPERIENCE FORUM
THE STADIUM BUSINESS AWARDS
This is fun
It takes a community
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the world’s greatest
sporting event. AECOM
is working to ensure Rio
2016 is unforgettable
with a lasting legacy for
generations to come.
@SportsAECOM
Arena Carioca 1, Barra Olympic Park / Rio2016
aecom.com
WELCOME
Welcom
e! Bienve
nido!
Thanks for joining us in Madrid – one of the global capitals of sport. We’re
delighted to be hosting our seventh annual TheStadiumBusiness Summit in
this great city. Each year a different core theme emerges and 2017 is no
exception.
You’ll find the full event programme, with over 50 expert industry speakers
across the main Summit, Premium Seat Seminar and Fan Experience Forum.
If there is one emerging theme that links all of the content, it is the move
towards dynamic data flows and responsive management. We’ve talked
about ‘smart stadia’ for a long time but now we are on the cusp of not only
smart facilities but ever-smarter operators (fully-briefed and data-driven)!
Of course, the highlight of the programme is TheStadiumBusiness Awards
evening where we recognise our industry’s key achievers and leaders. This
year we’re at the famous Estadio Santiago Bernabéu for what promises to
be a very special evening.
Our thanks go to all our speakers for sharing their knowledge so freely and
our sponsors for backing us and keeping our industry moving forward.
Finally – above all – our thanks to YOU for taking the time to join us. We wish
you a great ‘visitor experience’ at TheStadiumBusiness Summit 2016 - and if
there’s anything we can do to assist, please let us know.
GET!
*DON’T FOR
purchased a
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Ian Nuttall & TheStadiumBusiness team
PS.
PS We’re always doing our best to make TheStadiumBusiness Summit this
sector’s most important calendar event. If you enjoy your time with us
here in Madrid, then please tell your industry friends and colleagues. We’d
love to have them join us next time.
INDEX
IN
Fan Experience Forum 2016 (31 May) .................................................................5
Tweet twe
et...
@Stadium
Business
Join in #S
BS16
Premium Seat Seminar 2016 (31 May) ..............................................................19
TheStadiumBusiness Summit 2016 (1-2 June) .............................................28
TheStadiumBusiness Awards 2016 (1 June) ..................................................40
Next stop? Liverpool & Manchester ...................................................................35
And then? Ticketing Technology Forum 2017 in Dublin...............................60
3
D.A.S. STADIUM AND ARENA
SOUND SYSTEMS
AT THE HEART OF STUNNING
SPECTATOR EXPERIENCE
FULL FACTORY SUPPORT
When faced with a challenging project,
+(:PZ[OLYL[VVɈLYJVUZ\S[HUJPLZ
and systems integrators factory-backed
sound system design support.
Before, during and after the installation,
the team of professionals at D.A.S. can
provide an array of services ranging
from product adaptation to complete
venue designs when necessary.
www.dasaudio.com
D.A.S. Audio, S.A.
C/ Islas Baleares, 24
46988 Fuente del Jarro
Valencia - Spain
Tel. +34 961 340 860
D.A.S. Audio of America, Inc.
6900 NW 52nd Street
Miami, FL 33166 - U.S.A.
Toll Free: 1 888 DAS 4 USA
D.A.S. Audio Asia PTE. LTD.
3 Temasek Avenue, Centennial Tower #34-36
Singapore 039190
Tel. +65 6549 7760
THE SCHEDULE
Tuesday, 31 May 2016
VENUE: NH EUROBUILDING HOTEL
08.30
Registration and Coffee in The Marketplace
09.15
Welcome to Fan Experience Forum 2016 at TheStadiumBusiness Summit
mmit 2016
• Ian Nuttall, Founder, TheStadiumBusiness
This year’s guest moderator:
• Terry Stevens, Principal, Stevens & Associates, UK
fan
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KEYNOTE
09.30, ROOM: MADRID 1
Linking It All: Culture, Staff & Brand
What’s behind the genesis of a particular team’s ‘fan experience’? What
are the essential ingredients and triggers? MLS’ Seattle Sounders are
one of the most highly-respected and engaged sports properties in
North America but this team’s roots date back less than a decade. The
Sounders have led MLS league attendance since their inaugural
season, consistently drawing an average attendance of 50-65% more
than the next highest-drawing team in the league. Holding and growing
this attendance, the team has been working hard on new initiatives
heading into 2016 – including Neighbourhoods, Mobile Ticketing, and a
new MobileApp to name but a few. Opening #FXF16 we’re delighted to
welcome back one of our favourite fan-centric sports leaders:
• Bart Wiley, COO, Seattle Sounders FC, USA
COMMUNITY ROOTS. GLOBAL PRESENCE
Fan Engagement As A Force For Change
When your cross-town Red rival’s supporter is happy to wear your
Blue shirt in recognition of “all the great work your club does in the
community”, there’s something very special happening. In just five
years, Everton FC has developed its community programme into a
powerhouse for change across Merseyside. Today, Everton In The
Community employs 140+ staff, services over 2,000 charitable
requests per season, manages 250+ volunteers, is contracted by
central Government to deliver programmes and has won numerous
Awards for its great work. “Evertonians are born, not manufactured.
The team feels very much they are the embodiment of the People’s
Club”. How is this Community-focus not only helping the city but
helping the club create new matchday experiences, reach new
supporter groups and build a future fan-base?
• Denise Barrett-Baxendale, Chief Executive, Everton in the
Community and Deputy Chief Executive, Everton FC, UK
• Richard Kenyon, Director of Marketing and
Communications, Everton FC, UK
5
THE STADIUM
BUSINESS
FAN
EXPERIENCE
FORUMSUMMIT
2016 2014
ACCESSIBILITY FOR ALL
Building A Broader, More-Inclusive Fan Base
Centre for Access to Football in Europe (CAFE) is working with
supporters, clubs andgoverning bodies towards one clear aim - a
more accessible and inclusive matchday experience for disabled
supporters acrossEurope. As an associate partner of UEFA (working
with the governing body and its 54 member associations), CAFE has
produced 'Access for All' - the UEFA and CAFE Good Practice Guide
to Creating and Accessible Stadium and Matchday Experience. Our
speaker will update us on the latest project initiatives, legislation and
rulings, which are helping to deliver better matchday experiences for
disabled supporters everywhere.
,
clusivele
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i
e
r
o
M
ccessib
a
e
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o
m
• Michael Rice, Media and Communications Manager, Centre
for Access to Football in Europe (CAFE), UK
11.00
Coffee break in The Marketplace with delegates of Premium Seat
at Seminar
Semin
i ar 2016
MOBILE+ENGAGEMENT
What’s On Your Fan’s Mobile?
How best do we engage with fans via their favourite platform – their mobile:
e:
• Twickenham’s Mobile Hawking App is delivering beer (and mojitos!)
into the hands of rugby fans, whilst creating real-time competition
between the beer-sellers;
• carbonhouse is the leading North American web developer for teams,,
venues and events. With 250+ clients across four continents, it has
lots of lessons to share from its mobile-first, responsive-design fan
engagement solutions (with a focus on helping businesses promote
events and sell tickets).
• Specialist developer, Canecom will explore today’s Omni-channel
experience, where clubs can interact effortlessly across connection points
oints
ints
with fans on multiple platforms or points of contact. The 360-degree fan
experience generated by maximising the second screen experience is a
short and long-term strategy that fosters a deeper connection while
monetising fans going forward.
• Rewind allows fans to replay moments they have just seen live in the
venue or stadium on their mobile device. But, importantly, the technology
ogy
does not rely on 4G or the internet meaning it’s super fast and empowers
the fan to chose a moment they want to watch on their own screen. The
systems creates an entirely new commercial right for every stadia and
venue owner, built around delivering rich video or digital content locally to
fans mobiles incredibly fast.
• George Vaughan, Senior Project Manager, Rugby Football
Union, UK
• James Sack, VP & Creative Director, carbonhouse, USA
• Andras Sipos, COO, Canecom, Hungary
• Anthony Ganjou, CEO, CURB Media, UK
6
THE SCHEDULE
FANS+INSIGHTS = SPONSORSHIP
Delivering Value and Insights to Sponsors
It’s no longer credible to take sponsor funds and offer only
y
images and anecdotal evidence in return. Commercial
sponsors are looking for verification of their target spend and
actionable insights on the audiences they are reaching. After a
major data migration across all departments, the Danish FA
has a single customer view of its grassroots players and
national team fans. Data mining across the product portfolio
mix is driving key decisions in ticketing, sales strategies and
sponsorship activations.
• Jacob Lauesen, Director of Business Development, Danish
Football Union (DBU A/S), Denmark
SPONSORS & BRAND ACTIVATION
Enhancing Matchday Engagement: Tools & Techniques
Carlsberg has been one of the Euros’ official sponsors since 1988.
This year, as a strategic part of its commitment to “do it better for
the fans,” the Danish brewing giant has turned to technology
partners to deliver a real-time interactive consumer experience
across Facebook, Twitter, UEFA.com, the UEFA app and
Carlsberg's own football hub. In a first for a global sporting event,
fans will be able to interact with the Man of the Match and Goal
of the Tournament experiences on the platforms and devices that
are most relevant to them. Explaining how one of football’s most
high profile sponsors is utilising technology to further brand reach,
whilst enhancing the matchday experience, we welcome:
• Martin Majlund, Head of Global Marketing Technology,
Carlsberg Group, Denmark
• Tom McDonnell, CEO, Monterosa, UK
13.15
Lunch in The Marketplace with delegates of Premium Seat Seminar 2016
16
GUEST SPEAKER: INTERNET
Your.Tickets: The Future of Your Online Presence
With the .tickets HLD (High Level Domain) it is now possible for all teams,
venues and sports businesses to secure their own .tickets domain. Fans will
be better able to source genuine tickets but, more than that, a .tickets
domain also offers a range of services to meet the digital needs of those
who engage with fans. These services include anti-cyber squatting tools,
detailed analytics, enhanced protection from bots and scalpers. Is .tickets
s
the sensible way forward for your venue’s online fan engagement?
• Steve Machin, Founder, AccentMedia (.tickets), UK
7
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Visit us at AXS.com
For more information: [email protected]
PROGRAMME
THE
SCHEDULE
INNOVATIONS SHOWCASE
Scorecards at the Ready Please!
Fan engagement is increasingly reliant on technological and
service innovation to drive visitors, interactivity and revenues. This
proven quickfire presentation session – using the pecha-kucha
format (with each speaker having just 20 slides for 20 seconds
each, i.e. under 7 minutes to present) – delivers some new ideas,
s,
innovations and inspiration for fan-centric venues.
MATCHDAY & COMMUNITY ENGAGEMENT
The Rise Of The Cheerleaders: Making The Business Case
There are always ardent fans, but how do you expand your fan
n
base and engage families, women and girls? The London
Cheerleaders are changing the perception of cheerleading
h
throughout Europe, as ambassadors for clubs and brands such
as Leicester City FC, Nike, Barbarians, Northampton Cricket,
Cambridge FC, Peterborough FC and 3 Mobile. Through dance
e
n
entertainment The London Cheerleaders are able to engage on
and off the pitch on game day, but also, importantly, within the
general community to create enduring engagement with a brand
or club. Throughout the interactive presentation our guest
speaker will outline the case for investment in engagement and
demonstrate the tangible rewards and benefits of cheerleading
to clubs or brand events.
with
Leading the cheer ...
a business case
ers, U
UK
K
• Zoe Rutherford, Managing Director, The London Cheerleaders,
15.45
Afternoon Coffee in The Marketplace
CASE STUDY: MATCHDAY AT TWICKENHAM
Leveraging Sponsors & Tech At The RFU
As RFU Event Marketing Manager, our speaker’s job is to make sure
everything runs like clockwork when 82,000 fans and two rugby
teams hit Twickenham Stadium. Long before a match kicks off, he is
busy planning and promoting the event. He’s responsible for a
multitude of things: from which military band accompanies the
anthems through to parking outside broadcast trucks at 1am on the
morning of the event. On a matchday he’s there at 6am for a 3pm
kick-off, running through final checks of the visuals, the soundtrack –
everything to make sure “the whole show is the best it can be”.
Seated just in front of England’s management team, Barry is busy
managing the show, the overall experience, the PA, the screens, the
entire production. Let’s tour inside Twickenham at showtime!
• Barry Aherne, Event Marketing Manager, England Rugby /
Rugby Football Union, UK
9
STADIUM
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14
PANEL: MUSIC VS SPORT
Life’s Two Great Passions But The Same Fans?
Both music fans and sports fans are renowned for their passion and
engagement with their favourite artists and athletes. However,
whilst musical tastes change over time, a sports fan tends to stick
(or be stuck!) with their team for life. But, sports fans often have
Supporting Acts – those teams that are not their number one, but
may be overseas or the national team (or in another sport entirely).
The sports fan experience business has developed around a more
direct relationship between club and fan. Meanwhile, the music
industry is embracing direct-to-fan (D2F) strategies where the artist
– rather than the record label – is taking greater ownership of their
fans. Sharing lessons between music and sport, we welcome:
• Mark Brooks, Commercial Manager, Stena Line Belfast Giants, UK
K
• Ron Velazquez, VP Ticket Operations, Cleveland Cavaliers, USA
• Jessie Scoullar, Director, Wicksteed Works, UK
17.30
Round-Up/Networking in The Marketplace
18.00
Close of The Marketplace
19.30
International Icebreaker - Welcome Reception
THE MONSTER JAM ICEBREAKER PARTY
THE TERRACE, NH EUROBUILDING HOTEL
Images courtesy: FELD Entertainment
We finish the day with our regular icebreaker – the networking reception which
ch
brings together the delegates of Fan Experience Forum 2016 and Premium
Seat Seminar 2016 with those arriving for TheStadiumBusiness Summit 2016.
16.
It’s a chance to catch up with old friends and make many new ones.
This
T year we’re delighted to be sponsored by
Th
Feld
Fe Entertainment’s Monster Jam – the most
action-packed
ac
live event on four wheels, where
e
world-class
w
drivers compete in front of capacity
ty
crowds
cr
in both monster truck racing and
freestyle
fre
competitions. The 2016 international
Monster
M
Jam tour has just launched with
en
tin
engagements
planned in Europe, Asia and Latin
A
America.
Grab a beer and meet the Monster
Jam crew* and stadium professionals from around the world on the
outside terrace of Madrid’s busiest hotel.
*Let them know if you want to see the show while in
Spain (in Barcelona on June 4th or Madrid on June 11th)!
20.30
10
Close of Welcome Reception
... a cold
To finish r the hot
one unde sun ;)
Spanish
kansas city | london | shanghai
MANICA
manicaarchitecture.com
THE STADIUM
FAN
EXPERIENCE
BUSINESS
FORUMSUMMIT
2016 2014
Speaker Profiles
Barry Aherne
Zoe Rutherford
EVENT MARKETING MANAGER, RFU
UK
MANAGING DIRECTOR, THE LONDON CHEERLEADERS
UK
Barry is Event Marketing Manager
and joined the RFU in 2004, where he
launched the first ever proactive group
ticket sales programme in professional
rugby. In 2012 he joined the newly formed
marketing team in his now current role.
Barry is responsible for ticket marketing,
venue hires, the fan experience, event
production, brand strategy and creative, with specific focus
on events hosted at Twickenham, and other events hosted
by the RFU nationwide, including the upcoming World Rugby
U20 Championship.
Jacob Lauesen
Jessie Scoullar
HEAD OF BUSINESS DEVELOPMENT, DANISH FOOTBALL UNION
DENMARK
FOUNDING DIRECTOR, WICKSTEED WORKS
UK
When Danish FA and the Danish National
Team presented an exciting career challenge,
Jacob Lauesen had already worked for
a number of years with development,
marketing and execution of several larger
events, such as the EXPO World Exhibition
and various UEFA events. He is now Director
of Business Development at the Danish
FA, with the responsibility of analysis-based development of
the sponsor, fan and ticket strategy by using data intelligence
within the national sport of Denmark. The Danish FA is sure
that data will change the way it looks at the market in terms of
sponsorship and target group communication.
Jessie Scoullar is Founding Director of
Wicksteed Works, a London-based agency
specialising in direct-to-fan strategy and
management for bands, labels and brands.
Clients include Laura Marling, Mumford &
Sons, Paul Kalkbrenner, Yann Tiersen, Paul
McCartney, and Neil Finn. In 2014 Jessie
wrote the first comprehensive comparison of
direct-to-fan music marketing and retail services, Direct-to-Fan:
Which Platform. She cut her teeth on the world of direct-tofan with three years in the fast-paced environment of Topspin
Media’s Creative Services team. Before leaving New Zealand
in 2007, she worked with CRS Management in Auckland and
practiced as a Commercial Solicitor in Wellington.
Michael Rice
Professor Terry Stevens
MEDIA AND COMMUNICATIONS MANAGER, CENTRE
FOR ACCESS TO FOOTBALL IN EUROPE (CAFE)
UK
MANAGING DIRECTOR, STEVENS & ASSOCIATES
UK
CAFE is a CSR-associate partner of UEFA,
working to improve access and inclusion
across the game using the special influence
of football. Michael joined CAFE in 2011 as the
Projects Officer and was promoted to Projects
& Fan Liaison Manager in 2013 before moving
in to his current role. He is responsible for
the day-to-day communications in sharing
the values and work of CAFE, and in delivering specialist
communications projects such as audio-descriptive commentary.
Most recently, Michael presented UEFA’s new Disability Access
Officer role to the Football Federation of Croatia and its clubs.
Michael is committed to CAFE’s aims to improve access and
inclusion for disabled people within football and the wider society.
12
Zoe Rutherford, originally from New Zealand
was a Drama and Dance teacher before
she turned her hand to business, setting
up The London Cheerleaders and Energise
Education. She’s driven by her passion for
everything arts, performance and sport, with
a drive to see people of all ages more active,
especially women and girls.
Professor Terry Stevens is Managing Director
of multi-award winning, international tourism
Consultancy, Stevens & Associates. The
company has worked on tourism destination
strategies in 50 countries and has advised on
stadia, arenas and attraction development
for public and private sector clients. Terry is
a regular keynote speaker at global events,
examining trends and their implications for destination and
facility managers. He has an established a reputation as an
innovative thinker who challenges audiences about creative
solutions and new ways of developing business models. He is
a visiting Professor at a number of universities and business
schools, and has published extensively.
SPEAKER PROFILES
Ron Velazquez
VP TICKET OPERATIONS, CLEVELAND CAVALIERS
USA
Ron Velazquez joined the Cleveland Cavaliers
in September 2007. He brings 25 years
of ticketing experience to his role of Vice
President of Ticket Operations and Box
Office Operations at the Quicken Loans
Arena. Ron works closely with the ticket sales
teams of the Cavaliers, Lake Erie Monsters,
and Gladiators, as well as local and national
concert promoters to manage the event set-up and offer
programming for all events at the arena. He and his team also
manage the operational efforts for renewal campaigns for all
teams that play in the arena. In 2009, Ron led the conversion
efforts to their improved ticketing system, Veritix/Flash Seats.
BART WILEY
COO, SEATTLE SOUNDERS
USA
Bart works closely with ticket sales, corporate
partnerships, community outreach, game
entertainment, public relations and the
marketing of the team. He acts as liaison
between supporters groups and the club,
and serves as Director of the Sounders FC
Alliance, made up of 32,000 season ticket
holders. He is also a frequent speaker, having
travelled to Australia, England and throughout the US talking
to audiences about the Sounders brand and organisation.
Previously, he worked as Director of Communications for a dot
com company, the Director of Business Operations for NASCAR
team, and as publicist for former Major League Baseball player,
Brett Butler.
Notes
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13
theatre
Visit www.tickets.tickets to
register your .tickets domain
Grow your business
| Protect your brand | Simplify customer choice
SPONSORS
Sponsors
AXS
AXS is a global force that provides the live entertainment industry with the most
comprehensive, far-reaching and user-accessible tools in the marketplace.
AXS not only supplies information and resources directly to consumers through
AXS.com, but also offers robust tools and services to content owners (artists,
teams) and venues through the AXS Ticketing and Advantage products. Our
passionate team uses the latest technologies to offer ticketing services, digital
marketing, venue websites and apps, in-venue payment solutions, and reporting and analytics. AXS
provides fans the opportunity to purchase tickets directly from their favourite venues via a user-friendly
ticketing interface, serving all phases of the event lifecycle beyond just ticketing, through our consumer
facing website, AXS.com, the AXS App and our Proximity technology. “From the beginning, our goal with
AXS has been to challenge the inconvenient experience and conventional thinking that has dominated
ticketing for decades… we are changing the way tickets are sold all over the world.”
www.axs.com
CANECOM
Canecom Sports is focusing on the untapped potential of the second screen
devices such as mobile and IoT, the new generation of communication
and monetisation tools for sports clubs, teams, leagues and stadiums.
Our integrated, second screen fan engagement solution bridges the gap
between the club, team or stadium and its devout followers in the digital
world by providing personalised 360-degree digital fan experience to
create, maintain and raise positive image, awareness, participation numbers and revenue. We
would like to tell you more: you will be able to find us at pod #107, listen to our presentation in the
sessions, watch our video or visit us at TheConnectedFan.com
www.canecom.com
CARBONHOUSE
Venue websites and apps are not our part-time gig; carbonhouse’s team is the
only company worldwide dedicated to providing the best interactive solutions
for the event industry. carbonhouse thrives on the pressure of building highprofile sites that welcome millions of visitors. Our clients are among the best
venues worldwide, including The O2, Mercedes Benz Arena (Berlin), Barclays
Centre, Staples Centre, Globe Arenas – Stockholm, NJ Performing Arts Centre,
Detroit’s COBO Convention Centre, British Summertime Festival, plus more than 200 leading arenas,
performing arts and convention centres worldwide. Well architected websites must engage and inform
patrons, event planners, sponsors, and members of the community. They must also serve staff as a
lasting tool for branding and marketing. Combining carbonhouse’s industry experience and award
winning designs with our Showtime CMS, built specifically for venue and event websites, clients have
visually stunning, interactive websites that are simple for staff to maintain and update. The ease of use
of our Showtime platform allows our clients to concentrate on the big picture – booking events and
selling tickets. With offices in North America and Europe, carbonhouse can support clients worldwide,
including those requiring multiple languages.
www.carbonhouse.com
15
FAN EXPERIENCE FORUM 2016
CEDAR PACKAGING
With over 20 years’ experience, Cedar Packaging is the global market leader
in creating brand enhancing ticket and membership packaging for the Sports
and Live Entertainment industries. We manage the whole process, from initial
creative concepts and computer visuals, through to the production and global
distribution of the finished product. Custom ticket packaging is a unique and
exciting way to engage with your audience, so talk to the Cedar Packaging
team today to see what innovative packaging solutions we can create for you.
www.cedarpackaging.com
DOT TICKETS
.tickets is a new breed of top level domain (TLD) designed specifically for the
world of ticketing. It has been designed to simplify consumer choice, whilst
serving the ticketing industry and associated trade sectors within commerce,
entertainment, sport, travel and destinations of choice. .tickets is a simple, clean
web address that tells your customers exactly where to purchase genuine
tickets. Reduce drop off rates by channelling your customers straight to the
point-of-sale with a short, sharp domain that is memorable enough to bring them back time after time.
tickets.tickets
EXTERITY
Exterity is a market-leading provider of IP video technology that helps
organisations to harness the power of video to communicate, educate
and entertain. Our end-to-end solutions enable you to capture TV and
video content directly from any source and manage its delivery, live or on
demand, to any device via your existing network. From stadiums and venues,
corporate, finance and education, to hospitality and healthcare, Exterity
has global expertise in delivering complex, proAV solutions. Exterity IP video solutions are used in
a growing number of major football stadiums across Europe, including five of the ten official Euro
2016 stadiums. Arsenal, Celtic and Fulham in the UK, and PSV Eindhoven in the Netherlands also
feature Exterity solutions throughout the venues’ VIP suites and concession areas. Exterity solutions
enable venues and teams to deliver a dynamic mix of live footage and action replay, and use digital
signage for announcements, advertising and scores on any number of screens around the venue.
Exterity middleware also enables a personalised TV and video experience for guests in hospitality
suites. Whatever your requirements, Exterity solutions can help you to exceed the entertainment
expectations of fans and visitors and create lasting memories of a great day out.
www.exterity.com
FELD ENTERTAINMENT - MONSTER JAM
With over 350 performances and 4 million fans a year, Monster Jam is the
ultimate sports and live entertainment brand. Mixing racing, showmanship and
the ultimate fan experience into one incredible, action-packed show, Monster
Jam is filling some of the world’s premiere stadiums. As of 2015, Monster Jam
has performed in a total of 47 cities across 23 countries around the world and
we continue to win new fans all over the world! The 2014 Monster Jam tour stop
at ANZ Stadium in Sydney, Australia was awarded ‘Best Guest Event of the Year’ at TheStadiumBusiness
Awards 2015. The 2016/2017 International Monster Jam tour has stops scheduled in South America,
Europe, the Middle East and Asia-Pacific, with more engagements being added each day!
www.monsterjam.com
16
SPONSORS
PIXELLOT
Pixellot offers innovative sportscasting solutions that revolutionise the traditional
video capture, production and distribution process and enable affordable cover
for both professional and amateur sporting events. Pixellot’s patent-pending
technology solution streamlines the production workflow by deploying an
unmanned multi-camera system in a single, fixed rig (with additional angles as
required) covering the entire field and delivering a stitched panoramic image.
Advanced autotracking mechanisms follow the flow of play and produce TV-like footage without human
intervention. Based on the panoramic capture, Pixellot’s systems generate unique interactive content for
web and mobile, as well as for coaching and Virtual Reality applications. Over 1,000 Pixellot systems have
been sold to production companies, sports portals, leagues, clubs, venues and coaching solution providers
around the globe.
www.pixellot.tv
REWIND
Rewind is a technology start-up allowing fans inside stadia or venues to
stream any instant replay live on demand via their mobile device without
using data or the internet. The technology was launched in April 2016 at
Formula E to critical acclaim allowing hundreds of fans to stream tens of
thousands of replays trackside all without using any data or the internet. The
technology does not need an app, works with any mobile or tablet device
and can serve any type of instant replay or digital content to mobile devices located within the live
sporting or entertainment venue. It’s a revolutionary approach to live fan engagement and creates
an entirely new commercial right for stadia, sponsors and rights owners to monetise.
www.rewind.com
VERTEDA
Trusted worldwide for integrated technology solutions in sports and
entertainment venues. Our innovative SaaS, hosted and on-premises
IT solutions enable stadia and arena, entertainment venues, hotels and
resorts, hospitality and foodservice to streamline operations and focus on
costs: to increase workforce productivity, enhance guest satisfaction and
maximise profitability in multiple areas of operations; complete food and
beverage operational management, point-of-sale (static, mobile, online), payments (cashless,
contactless, online, queue busting), inventory and procurement, stock control, business intelligence
and real-time reporting. Headquartered in Warrington, UK, we are an authorised distributor and
reseller of Agilysys products worldwide, operated directly or through trusted partners in Europe,
North America, Middle East and Africa.
www.verteda.com
Notes
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17
One Partner for the entire stadium!
Continental Arena, Regensburg
Arena Amazonia, Manaus
Volkswagen Arena, Wolfsburg
Britannia Stadium (Hospitality), Stoke-on-Trent
Q
Q
Q
Q
Q
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Q
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QUALITY
MADE IN
GERMANY
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Seat shells
Tip-up seats
Vario seats
Business seats
VIP-seats
Bench seats
Hospitality furniture
Press and commentator
seats
Interior constructions
Custom-fit solutions
SEATS FOR ALL OVER THE WORLD.
STECHERT STAHLROHRMÖBEL GMBH | 91452 WILHERMSDORF, GERMANY
PRODUCTS FOR OFFICES, HOSPITALS, HALLS, AUDITORIUMS AND STADIUMS
PH O N E +49 9102 809-55 | K AY. HAB ER M AI ER@STECH ERT. DE
w w w. stecher t .de | M ore than 60 years experience
THE SCHEDULE
09.00
09.45
Welcome to Premium Seat Seminar 2016 at TheStadiumBusiness Summit 2016
This year’s guest moderator:
• Kris Temple, Sports Broadcaster, BBC
CASE STUDY: AMERICA’S CUP HOSPITALITY
There Is No Second... In Providing World-Class Experiences
Sailing enthusiasts are among the world’s wealthiest and most
demanding. How is the America’s Cup positiong its future hospitality
offers to exceed these demands, whilstalso providing some unique,
memorable and unbeatable experiences for its loyal (and new)
customers? Race spectators want a start and finish line just meters offfffshore, in front oftheir hospitality pavilion. They expect a 5* internationall
sporting hospitality environment; free flowing champagne, fine dining,
the best seats, big screens and complimentary programmes – all
delivered within the most well-appointed and beautifully designed
Pavilion. How is all this delivered to the required standard fromwhat
are typically temporary facilities with temporary staff?
• Alistair Spiers, Head of Commercial Engagement,
America’s Cup Event Authority, Bermuda
CASE STUDY: DAYTONA RISING
Take
premiumyour
o
the next ffer to
level...
Re-Imagining Hospitality At An Iconic Motorsport Venue
Following a two year, US$400 million reimagining of this American
erican
icon – DaytonaInternational Speedway reopened to global
celebration in January 2016. Five expanded and redesigned
d
entrances –called “injectors” – lead fans to aseries of
escalatorsand elevators, transporting them to threedifferent
concourse levels. Each level featuresspacious social areas,or
“neighborhoods” along the nearly mile-long frontstretch. Daytona
InternationalSpeedway now hasapproximately 101,500 permanent,
wider and morecomfortable seats, twice as many restrooms and
three times as manyconcession stands. In addition, the Speedway
nowfeatures over 60 luxurysuites with trackside views and a
completely revamped hospitalityexperience for corporate guests.
Taking us through Daytona’s hospitality offers (from The Tower
luxury suites, through to the Rolex Lounge, hospitality level Hi-Bank
suites and Loge Boxes), we are delighted to welcome:
• Jim Bannon AIA RIBA, Project Director – Design &
Development, International Speedway Corporation, USA
A
19
PREMIUM SEAT SEMINAR 2016
11.00
Coffee break in The Marketplace with delegates of Fan Experience
xperience Forum 2016
BUSINESS FOCUS: REAL MADRID FC
The lat
design anest in suite
d packag
es
Utilising Technology To Drive Sales & Retention
Real Madrid’s AREA VIP business unit is responsible for season ticket
ket
hospitality and matchday hospitality sales. The club’s Santiago Bernabéu
rnabéu
Stadium – host venue for this year’s TheStadiumBusiness Awards – has all
the operational challenges of an older stadium design but the AREA
EA VIP
team has exploited the existing footprint to create ever more desirable
able
hospitality spaces. One of the global football power brands is now
employing advanced 3D visualisation techniques to drive sales and loyalty..
• Marian Arranz Serrano, Director of Corporate Hospitality
- Area VIP, Real Madrid CF, Spain
• Michael O'Donnell, Head of Online Sales Strategy – Area
VIP, Real Madrid CF, Spain
• Julien Piwowar, President, PACIFA decision, France
RETROFIT: AZTECA STADIUM. 50 YEARS ON
Creating A Range Of Offers In An Historic Monument
rs
Azteca Stadium – the national stadium of Mexico – celebrates 50 years
in 2016 with a packed event calendar, which includes NFL for the first
time. The management team is working on a US$15m overhaul of the
inner bowl, including the addition of roof coverage of key hospitality
areas and the creation of 16 Presidential ultra-luxury suites, 80 suites,
loge boxes and a covered VIP Club area. How is this iconic stadium
being reconfigured to serve premium hospitality for the next 50 years?
?
• Ricardo Rondon, Senior VP LATAM, HKS Architects, Mexico
PANEL: ARENA+MUSIC vs STADIUM+SPORT
Suiteholders And Their Guests: Resale And Rewards
Is the sports hospitality customer really that different from the
music sector’s über fan? What are the key drivers behind premium
m
customer choices of these two great passions: music and sport?
What lessons can be shared between arenas with their premium
music packages and stadia with their more sporty offers?
• Matt Botten, Senior Director - Premium Seating, The
O2 (AEG), UK
• Steve Brice, Chief Executive Officer, Pharaoh, UK
• Susan Fink, Operations Director – Sports &
Entertainment, Eurest Mexico/BBVA Bancomer, Mexic
• Alistair Spiers, Head of Commercial Engagement,
America’s Cup Event Authority, Bermuda
20
THE SCHEDULE
13.15
Lunch in The Marketplace with delegates of Fan Experience
ence Forum 2016
CASE STUDY: DEBENTURES & RENEWALS
Twickenham Stadium: East Stand Redevelopment
Twickenham Stadium, the home of England Rugby, currently has
5,000 debenture holders, with options on circa 15,000 seats. The
e
stadium’s ticketing and hospitality teams are now transitioning the
e
debenture renewals from a manual process (with cheque
payments) to an integrated, online CRM to drive new income. The
e
revenue is being put towards the proposed multi-million pound
redevelopment of the stadium’s East Stand to provide better
hospitality offers on-site (and reduce the amount of temporary and
d
off-site facilities for matchday hospitality). A successful renewal
campaign has seen renewls of £27m closed in in a three week sales
s
window. What does the future debenture product look like?
• Tom Flanagan, Debenture Sales & Marketing
Manager – Premium Sales Team, England Rugby/
Rugby Football Union, UK
INNOVATIONS SHOWCASE
The premium hospitality business is increasingly reliant on
technological and service innovation to drive sales, reward loyalty,
encourage interactivity and empower renewals. This proven
quickfire presentation session – using the pecha-kucha format
(with each speaker having just 20 slides for 20 seconds each, i.e.
under 7 minutes to present) – delivers a selection of new ideas,
innovations and inspiration for premium sports businesses.
15.30
CLOSING DISCUSSION: FUTURE CHALLENGES. NEW OP
OPPORTUNITIES
PPORTUNIT
ITIE
IT
TIE
IES
ES
Measuring Satisfaction. Enhancing Loyalty. Driving Retention
An open mic of closing thoughts to wrap up the day, answer
those last-minute questions and get some predictions from
our various expert speakers.
17.00
ace
Round-Up/Networking in The Marketplace
18.00
21
THE SCHEDULE
19.30
International Welcome Reception
THE ICEBREAKER -BROUGHT TO YOU BY MONSTER JAM
M
THE TERRACE
To finis
one undh... a cold
er
Spanish the hot
sun ;)
We kickoff with our regular icebreaker – the international networking
reception which brings together the delegates of Fan Experience Forum
2016 and Premium Seat Seminar 2016 with those arriving for
TheStadiumBusiness Summit 2016. It’s a chance to catch up with old
friends and make many new ones.
Th year we’re delighted to be sponsored
This
by
b
y Feld Entertainment’s Monster Jam – the
most
m
action-packed live event on four
wheels
w
where world-class drivers compete
in front of capacity crowds in both monster
truck
tr
racing and freestyle competitions. The
2016
20 international Monster Jam tour has
just launched with engagements planned in
ju
n
Europe, Asia and Latin America. Grab a
Eu
beer and meet the Monster Jam crew* and stadium professionals
s
from around the world on the terrace of Madrid’s busiest hotel.
N.B. The Party is included in your delegate registration.
20.30
NOTES
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23
PREMIUM SEAT SEMINAR 2016
Speaker Profiles
Marian Arranz
Steve Brice
DIRECTOR, REAL MADRID’S ÁREA VIP-CORPORATE HOSPITALITY
SPAIN
CHIEF EXECUTIVE OFFICER, PHARAOH
UK
Marian is Director of Real Madrid’s Área
VIP-Corporate Hospitality department.
With a degree in Advertising, she has
spent her professional career as an
events and protocol specialist at, amongst
others, Real Madrid and later at PwC.
She returned to Real Madrid in 2009 to
revamp the club’s Hospitality department,
improving the quality of service, expanding the product
portfolio, redesigning existing hospitality areas, and creating
an Annual Gala Dinner for clients. During her tenure the
department has increased its revenue exponentially
every year and generated greater brand awareness by
advertising and being present in national and international
fairs and events.
Steve is an experienced Senior Manager
expert in operational and people management
with a strong commercial focus on delivery of
customer service in the leisure, ent., event and
sporting industries. Prior to his role with AEG in
2008, Steve managed the corporate hospitality,
conference and banqueting transition for
Arsenal FC from Highbury to Emirates Stadium.
Key focus areas were the mobilisation of Emirates, sales of Diamond
Club, Suites, Club level; this included product development, and the
customer service vision. While at AEG, Steve was responsible for the
strategic overview of all commercial and operational activities for
premium seating across the AEG European venues, relating to the
catering operation, merchandise, hospitality sales, premium sales,
and customer services.
Jim Bannon
Michael J. O’Donnell
PROJECT DIRECTOR DAYTONA RISING, INTERNATIONAL
SPEEDWAY CORPORATION (ISC) DESIGN AND DEVELOPMENT
USA
ADVERTISING, COMMUNICATIONS & ONLINE STRATEGY
MANAGER – ÁREA VIP –CORPORATE HOSPITALITY,
REAL MADRID FC
SPAIN
Jim is a UK and US Chartered/Registered
Architect, RIBA, AIA. For the past 15+ years
he has functioned as in-house owner’s (client)
representative in the financial and managerial
oversight and delivery of multi-million dollar
capital construction programmes. Stadia
projects include his most recent role as
Project Director at International Speedway
Corporation (ISC) on Daytona Rising, the branded name for the
successfully completed $400m stadium redevelopment project
at Daytona International Speedway. Other stadia experience
includes his time as Director of Construction on food, beverage
and merchandise facilities with Delaware North and on projects
at Baltimore Orioles, Chicago White Sox, and TD Garden Boston.
24
With postgraduate and professional
experience at Sotheby’s London, Michael
landed at Real Madrid as Translator and
Content Manager for the English version
of Realmadrid.com in 2006. In 2012
he joined the hospitality department to
revamp its site within Realmadrid.com,
design and launch its first advertising
campaigns, and develop new marketing, audiovisual and
interactive content pertaining to the department’s product.
Matt Botten
Julien Piwowar
SENIOR DIRECTOR, PREMIUM SEATING, THE O2
UK
PRESIDENT, PACIFA DECISION
FRANCE
After selling his first concert programme
at Wembley Stadium in 1987, Matt built his
career within the merchandise operation
at Wembley Stadium and Wembley Arena.
He moved into hospitality at Twickenham
Stadium, before being recruited by
AEG Europe in January 2007 as Senior
Hospitality Manager, prior to The O2
opening. Matt is fully responsible for ensuring the ongoing
sales, renewals and delivery for the 96 suites and 1,000
VIP Club Memberships. Leading the refurbishment project
of The O2’s VIP Club Lounge, driving earlier and longer
renewals and developing new premium products have all
contributed to The O2 being on track for its most profitable
year to date.
Julien Piwowar has a PhD in operational
optimisation concerning safety and security
at major events. He founded PACIFA decision
in 2009 following the company’s research
into developing innovative tools to improve
daily management and general revenue
for multipurpose Arenas. Since 2010 he
has been a corporate member of ESSMA –
European Stadium and Safety Management Association –and
is also a temporary teacher at the University of Technology in
Troyes. PACIFA decision tools are currently in operation in more
than 100 venues across the world, and in 2015 it became the
European leader in 3D seats mapping for tickets sales online
and interactive staff management.
SPEAKER PROFILES
Ricardo Rondón
Kris Temple
SENIOR VP – LATAM, HKS ARCHITECTS
MEXICO
SPORTS COMMENTATOR & PRESENTER, BBC
UK
Ricardo is the Regional Director for Latin
America of HKS Architects. With 21 years of
international experience, he is versed in all
phases of architecture, including planning,
design and documentation. A native of
Mexico City, Ricardo has worked all over the
world, from the Olympics in Sydney 2000,
Ballparks, Stadiums and Arenas throughout
the US to major venues in Brazil, Mexico, Guatemala and
Colombia. With experience in other sectors, having participated
in the design of more than a dozen hotels throughout Latin
America and the Caribbean, he brings hospitality as a major
component of new sports and entertainment venues.
Kris is an experienced BBC TV and radio
sports broadcaster, and an international
stadium announcer, commentator and
presenter. He returns to the Stadium
Business Summit in 2016, having joined us
as moderator and Awards host in Barcelona
last year. Kris’s work for the BBC includes
commentating on English Premier League
football, mainly covering AFC Bournemouth. He was a stadium
announcer at the 2015 Rugby World Cup in England, covering
matches involving the likes of New Zealand and South Africa.
Later this summer, Kris will act as a stadium announcer at Euro
2016 in France, and at the Olympic & Paralympic Games in Rio.
Alistair Speirs
HEAD OF COMMERCIAL ENGAGEMENT,
AMERICA’S CUP EVENT AUTHORITY
BERMUDA
Alistair joined the America’s Cup Event
Authority in February 2016. With almost 20
years’ experience in corporate hospitality,
Alistair is responsible from conception to
fulfilment of various revenue streams for
AC35, including hospitality, concerts and
concessions. Prior to joining the ACEA, he
spent three seasons as Director of Hospitality
and B2B Ticketing at Paris Saint-Germain, Alistair oversaw the
transformation and expansion of the VIP areas at the Parc des
Princes in advance of this summer’s EURO 2016 in France. He
was Head of Hospitality at Tottenham Hotspur from 2010 and
previously held a senior role within the IMG team dedicated to
the sale of Club Wembley seat licences and corporate boxes.
Notes
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25
The World’s Largest and
Most Trusted Provider of
STADIUM PITCH
PROTECTION
BEST SELLER
Let the leader in pitch protection ensure
success for your next event!
Taking a look at your 2016? Plan that concert or public viewing with
Signature’s specially designed solutions to fit each application. Make
sure your guests are safe and the playing surface is protected.
No matter the project, we have you covered!
You have seen us at the Olympics, Super Bowls, Pan Am Games,
World Cup and hundreds of other stadium productions – see us
in your stadium! Rest easy with Signature’s heavy duty protection
systems. Don’t let cranes, trucks, and lifts weigh on your mind, or
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www.stadiumflooring.com | [email protected]
SPONSORS
Sponsors
PACIFA DECISION
PACIFA decision is a six-year old European company that creates and
develops innovative solutions to help venue managers in their daily work.
We work in staff optimisation and crowd control and are linked to ticketing,
access control and cctv. Our groundbreaking 3D technologies allow reduced
operational costs while improving ticketing and hospitality revenues. We
are 20 team-mates fully dedicated to permanently upgrading our existing
tools and inventing new ones to always be on the cutting-edge of innovations. Our various origins
and partnerships allow us to manage up to nine languages (French, English, Spanish, Portuguese,
Italian, German, Slovakian, Polish and Russian) because our aim is to be in direct contact with your
own managing teams, in order to work closely together in a friendly and collaborative way, instead
of being a basic supplier. Our existing references are our best ambassadors to testify our product
works and is worth the investment!
www.pacifa-decision.com
STECHERT
Seats for all over the world! Founded in 1954, Stechert’s comfortable
stadium and arena seats can be found in the Berlin Olympic Stadium as well
as in numerous host stadiums of the Football World Cups in Germany, South
Africa and Brazil. From the body shape adapted shell seat to the foldable
design-awarded heatable and cooling VIP seat, Stechert offers a complete
portfolio of innovative solutions. Manufacturing at three specialised German
company sites the family-run company strongly relies on its high in-house production depth.
Besides seating for sports venues, Stechert supplies chairs and tables for offices and commercial
areas, as well as for university auditoriums and theatres.
www.stechert.de
TICKETING3D
Mobile Media Content (MMC) has developed TICKETING3D, a first-of-itskind visual tool that uses video-games technology to model entertainment
venues in 3D for different purposes such as Ticketing Premium Experience,
Sponsorship Activation, Hospitality Space Design and Crowd Behaviour
Analytics among others. TICKETING3D does not need a software installation
as the service is delivered directly from the cloud. It is available for all kinds
of technological platforms and devices. TICKETING3D brings great value to organisations because
it becomes the main tool for venue and marketing managers, both as a flexible tool to visualise
structural investments and also as a new interactive communication channel for fans and brands.
www.ticketing3d.com
27
2014
THE STADIUM BUSINESS SUMMIT 2016
12.30
Meet in lobby for TheStadiumBusiness golf tournament
GOLF
VENUE: CENTRO NACIONAL DE GOLF IN MADRID
TheStadiumBusiness-Verteda Golf Tournament
TheStadiumBusiness Summit 2016 tees off at 1pm on Tuesday 31st
1st
May as sponsors, Verteda, host our inaugural golf day at Centro
Nacional de Golf in Madrid – exclusively for #SBS16 delegates. The
he
day will comprise of four staggered rounds, commencing at 1pm
with 10 minute intervals, so players should be mindful of arriving in
Madrid perhaps earlier than anticipated, and don’t forget your golf
olf
clubs! In association with TheStadiumBusiness’ official charity
fundraising efforts for CAFE (Centre for Access to Football in
e
Europe), Verteda will also be contributing a donation towards the
charity. Spaces are limited and you must pre-book your
participation.
14.00
Welcome Desk Opens - Drop by to say hello and collect your Delegate Pack
19.30
International Welcome Reception
THE ICEBREAKER -BROUGHT TO YOU BY MONSTER JAM
THE TERRACE, NH EUROBUILDING HOTEL
We kickoff with our regular icebreaker – the international networking
reception which brings together the delegates of Fan Experience Forum
2016 and Premium Seat Seminar 2016 (both held concurrently on 31 May)
y)
with those arriving for TheStadiumBusiness Summit 2016. It’s a chance to
o
catch up with old friends and make many new ones.
This
T year we’re delighted to be sponsored by
Th
Monster
Jam. Feld Entertainment’sMonster
M
Jam
Ja is the most action-packed live event on
four
fo wheels where world-class drivers compete
e
in front of capacity crowds in both monster
truck
racing and freestyle competitions. The
tr
2016
20 international Monster Jam tour has just
launched
with engagements planned in
la
Europe,
Asia and Latin America. Grab a beer
Eu
onals from
and meet the Monster Jam crew* and stadium professionals
around the world on the outside terrace of Madrid’s busiest
iest hotel.
N.B. The Party is included in your delegate registration.
)!
20.30
28
A cold one...
under the
Spanish sun
THE SCHEDULE
Wednesday, 1 June 2016
VENUE: NH EUROBUILDING
08.45
09.15
Welcome to TheStadiumBusiness Summit 2016
Today’s guest moderator:
• Kris Temple, Sports Commentator & Presenter, BBC
FANZONE ACTIVATION: PUTTING THE FAN FIRST
09.30, MAIN ROOM
Leveraging Pouring Rights to Maximise Matchday Sales
Heineken is a global leader in sports sponsorship – from the UEFA
Champions’ League through to theRugby World Cup – and
TheStadiumBusiness Summit 2016 will be showcasing its latest fan
engagement strategies, alongside its most recent batting partner,
Lancashire County Cricket Club. In a double header during the main
Summit, Paul Gordon, Heineken’s Category & Activation Director will share
re
an innings with Adam Pearson, Lancashire CCC’s Head of Commercial to
o
showcase their latest pouring rights partnership and preview some of the
e
brand’s key fan engagement activations at Emirates Old Trafford, including
ing
g
the nationwide Foster’s FanZone initiative across UK cricket. The pouring
g
rights agreement, worth more than £1.2m, meansHeineken will supply
beer and cider, including Heineken,Foster’s andStrongbow to all bars att
the international cricket, conferenceand events venue. But this deal goes
es
much further than just pouring rights. Heineken will take up matchday
y
hospitality spaces, signage and fan activation zones as it embarks on
na
nationwide push in cricket.
• Adam Pearson, Head of Commercial, Lancashire County
Cricket Club, UK
• Paul Gordon, Trade Marketing Manager / Category &
Activation Director, Heineken, UK
GUEST SPEAKER: INTERNET OF THINGS
10.00, MAIN ROOM
The Future of Your Online Presence
The new .tickets HLD (High Level Domain) is the new domain
designed to simplify consumer choice while serving the sports and
events sectors. It is now possible for all venues and sports businesses
s
to secure their own .tickets domain. More than that, a .tickets domain
also offers a range of services to meet the digital needs of those who
o
sell tickets. These services include anti-cyber squatting tools, detailed
analytics, enhanced protection from bots and scalpers. Is .tickets the
sensible way forward for your venue’s online ticketing presence?
• Steve Machin, Founder, AccentMedia (.tickets), UK
29
2014
INNOVATIONS SHOWCASE I
10.15, MAIN ROOM
The stadium business is increasingly reliant on technological and
service innovation to drive visitors, interactivity and revenues. This
proven quickfire presentation session – using the pecha-kucha
format (with each speaker having just 20 slides for 20 seconds
each, i.e. under 7 minutes to present) – delivers a wealth of new
ideas, innovations and inspiration for forward-thinking businesses.
10.45
Coffee break in The Marketplace
Images courtesy: Amsterdam Arena / Microsoft GSIC
THE STADIUM AS... INNOVATION HUB
11.15, MAIN ROOM
Where Does Innovation Belong in The Stadium Business?
Sports teams and stadium operating companies are typically SMEsized operations, yet on matchday these small businesses have to
deliver services to city-scale audiences. Consequently, there is a
need for enterprise-scale solutions to meet the demands of these
huge audiences – both in-stadium and the even larger audiences
of sports fans online. How do stadium businesses adopt and utilise
the new technologies and also adapt to the speed of change?
Many of the leading international stadia have now embraced the
concept of an in-house Innovation Centre, often partnered with key
commercial (often technology) sponsors.
How are these new sports and stadium innovation centres being
structured? And are they delivering results?
y
• Richard Knight, Stadium Director, England Rugby / Rugby
Football Union (Twickenham Stadium), UK
• Paul Sergeant MBE, Stadium Business Consultant, Australia
ralia
a
• Tracy V. Hughes, Founder & CEO, Silicon Valley Sports
Ventures, USA
Moderator: Luis Vicente, Investor & Consultant, Portugal
INNOVATIONS SHOWCASE 2
12.00, MAIN ROOM
More Innovations to Drive Stadium Succcess!
The second part of our Innovation Showcase
presentations offers more quickfire presentations (with
each speaker having just 20 slides for 20 seconds each,
i.e. under 7 minutes to present) to showcase the very
best new ideas for your club and stadium. Scorecards at
the ready please!
30
THE SCHEDULE
NEW THINKING: (UN)CONVENTIONAL SPORTS DESIGN
SIGN
Images courtesy: MANICA Architecture
12.30, MAIN ROOM
Stadium + Convention Centre = Convadium
Stadiums and convention centres are two distinct building types,,
right? But don’t they both fulfill similar functions, rely on mass
volumes of foot traffic and suffer greatly without regular event
days? In fact, the North American NFL season falls outside of much
uch
of the traditional convention calendar so if you are planning one of
these buildings, why not incorporate the other at the same time?
Working on proposals for the new, $1.8bn stadium for the Chargers
ers
in San Diego, our speaker has researched the needs of both the NFL
L
business and those of the city convention destination to develop a
proposal which meets the needs of both sectors. Dubbed the
Convadium, the new Chargers stadium will be a very special facility
but with design features that will resonate globally as new citycentre stadium solutions are developed.
• David Manica, Principal, MANICA Architecture, USA
A
13.00
Lunch in The Marketplace
Netwo
global stark with the
d
at #SBS1 ium sector
6 in Mad
rid
BUSINESS OPERATIONS: INSIDE THE CAVALIERS
14.30, MAIN ROOM
Driving Long-Lasting Value And Engagement With Fans
The return of LeBron James, the long-term signing of Kyrie Irving, the
addition of Kevin Love and other keyplayers have the Cavaliers finding
success on the court and in the hunt for Cleveland’s first NBA
Championship.Some of the real outcomes lie in the Cavs' operational
achievements and their desire to drive long-lasting valuewith their
fans.Our speaker will showcase how the Cavaliers organisation was
able to leverage years of insights and executive initiatives to get tickets
into the hands of fans, whilst driving membership benefits – even for
those without tickets.
• Ron Velazquez,VP Ticket Operations, ClevelandCavaliers, USA
A
31
THE SCHEDULE
REVENUE MANAGEMENT: LESSONS FROM OTHERS
15.00, MAIN ROOM
Is the Price Right? Yield Management and Pricing Strategies
Setting ticket prices for the entire season ahead, the sports sector has traditionally
relied on bulk season ticket sales for the majority of its annual ticketing revenues. But
fans are increasingly fickle about which games they attend – and which they don’t.
Selling out season tickets no longer guarantees a filled stadium. There are key
lessons to be learnt from other sectors – not least airline, hotel and theme park
businesses. The hotel sector for example employs a simple Revenue Per Available
Bed Night calculation, noting that where utilisation increases, yields often drop. So,
we’ve pulled together top speakers from each of these to share their insights into
how they plan, manage and optimise their ticket prices and other key sources of
revenues to maximise yields. Moving forward, should the stadium sector be
adopting a RevPass (Revenue Per Available Seat) calculation?
• Ana Morillo Arroyo, Global Pricing Director, NH Hotel Group, Spain
• José Sanchez, Corporate Director of Revenue Management, Parques Reunidos,
idos Sp
Spain
pai
ain
15.45
MARKETING: DIGITAL TOOLKITS FOR TICKET SALES
16.15, MAIN ROOM
How Google (Can Help) Fill Your Stadium
s
Technology giant Google will be taking to the stage in Madrid at this year’s
TheStadiumBusiness Summit to discuss how to maximise your matchday
h can
can he
ca
h
hel
elp
lp
attendance. Our speaker will be explaining how tapping into Google’s tech
help
fill your stadium. It’s the first time Google have joined us at TheStadiumBusiness
Summit, and we’re excited to hear how US sports teams are using new tools to drive
season ticket renewals as well as one-off ticket sales.
• Mike Lorenc, Head of Industry – Ticketing & Live Events, Google
ogle
BUSINESS INSIGHTS: DRONES IN YOUR VENUE
16.40, MAIN ROOM
Flying High: Commercial Benefits of Drone Operations
Everyone’s talking about them and half the world appears to be
flying them! According to the hype, drones are here to solve all our
planetary issues – whilst creating a few of their own. It may be a
while before we see widespread adoption for parcel delivery
services or commuter transport but within the confines of a stadium
m
facility, drones are proving to be useful operational tools. From
exterior traffic and crowd surveillance, through to fancams and
sponsorship activation, drone-sourced video feeds are increasingly
y
commonplace on matchdays. On non-matchdays the same drones
s
are providing maintenance inspections and bird-scaring duties. We
e
bring together a panel of users and new converts to share their
drone stories – along with insights into one of the latest stadium
events: drone racing!
• Guest panel of stadium experts
et...
Tweet twe ess
Busin
@Stadium
BS16
Join in #S
33
2014
THE
TH
T
HE
E ST
S
STAD
STADIUM
ADIU
IUM
M BUSINESS
BUSI
BU
S NESS
SINE
SS SUMMIT
SUM
UMMI
MIT
T 2016
20
16
6
17.30
End of Today’s Conference/Networking in The Marketplace
18.00
19.15
Gather in NH Eurobuilding lobby / Walk to the Bernabéu
19.30
TheStadiumBusiness Awards 2016
Oscars
’s
y
r
t
s
u!
e indu
Join th the Bernabé
at
THE STADIUM BUSINESS AWARDS 2016
ESTADIO SANTIAGO BERNABÉU
Recognising the Best in the Business at the Bernabéu
TheStadiumBusiness Awards recognise leadership,, innovation
inno
no
ova
vati
tio
ti
ion
on
& achievement in the delivery, operation and management
agement off
sports facilities globally.
Founded in 2010, the Awards are presented as the
highlight of TheStadiumBusiness Summit each year.
For its seventh edition, the Awards have a very
special location – with the evening hosted on Real
Madrid CF’s pitch at the Santiago Bernabéu Stadium. Who’s in the
running for an Award? View the shortlists on pages 40-41.
Awards Charity: This year we are delighted to promote
and support the great work of CAFE - Centre for Access
to Football in Europe, the pan-European charity which
aims to achieve equal access to football. Using the
special influence of sport, CAFE aims to ensure that
many more disabled people can enjoy a football match
as an inclusive fan experience.
N.B. The 2016 Awards evening is SOLD OUT. If you have preregistered please collect your ticket(s) from Registration before 15.00
00
on 1 June. From 16.00 uncollected tickets will be reallocated to those
se
on the waiting list.
THE WINNERS AFTER-PARTY
ESTADIO SANTIAGO BERNABÉU
Winning or Losing – Signature Systems Group Has It Covered!
The 2016 official Awards after-show party is sponsored by
Signature Systems Group – suppliers of the industry leading
ArmorDeck pitch protection system.
Stay on to celebrate with the Runners Up and the Winners,
accompanied by our very special Stadium DJ. Drinks and music til
late – but keep your stilletos off the pitch!
LATE
34
Close of Awards Party
2014
Thursday, 2 June 2016
09.00
09.30
Welcome back with today’s guest moderator:
• Mark Flitton, Actor
BUSINESS INSIGHTS: THE PREMIER LEAGUE
Fan data insights from
the Premier League
09.45, MAIN ROOM
Driven By Purpose: Finding A Voice When Business Clouds Perceptions
ons
Some 10% of the British population attend Premier League matches
every year. But, by default, that means 90% of the population doesn’t.
Such statistics are not unusual for any League or Team. So, how do we
address the vast majority of people who are not actively engaged with
our sport? How do you put the fan experience at the heart of modern
culture? The Premier League – arguably the most successful sports
league in the world (and already one of the most inclusive) – is
underway with a major rebranding project to identify and connect with
the future fans of football. With the aim of creating inclusive stadium
e
and remote audiences, the rebrand will give the League a distinct voice
to cut through all the distractions and other offers being put to
tomorrow’s fans. The session will offer key lessons for all teams, leagues
s
and venues that want to expand their customer base, extend their fan
experience and build sustainable (and full) stadium businesses.
• Craig Edmondson, Head of Marketing, The Premier League
Images courtesy: HKS/Televisa
GUEST SPEAKER: AZTECA STADIUM - 50 YEARS ON
10.15, MAIN ROOM
Modernising a Sporting Icon, Historic Monument
Azteca Stadium – one of the most famous stadiums in the world and
the national stadium of Mexico – celebrates 50 years in 2016. Home
to both the national football team and local team Club America, the
stadium is a much-loved, national monument. The venue of some of
the biggest, headline concerts in Mexico, the stadium will also host
Club America’s 100th anniversary in 2016 (October 12th, which is the
anniversary of Colombus setting foot in the New World and
“Discovering America”). A few weeks later the NFL will come to
Mexico City. But, with respect to its age, the 1966 structure, which
was once ahead of its time, is underperforming with its customer
facilities. However, a modernisation programme is underway – part
of a US$220m, five year investment programme in both the stadium
and its surroundings by its owner, the Televisa media group. The
seating bowl will be reconfigured in parts, reducing the capacity by
13,000 seats but this will provide space for more hospitality areas,
including loge boxes, executive suites and new palcos. The Estadio
Azteca and Televisa management teams are working on a US$15m
overhaul of the inner bowl, including the addition of roof coverage of
key hospitality areas. How is this iconic stadium being reconfigured to
o
serve the next 50 years?
• Felix Aguirre, Operations Director,Estadio Azteca, Mexico
36
ver
Stadium makeo on...
ti
and modernisa
THE SCHEDULE
Images courtesy: AECOM
MAJOR EVENTS: VISION, REALITY & LEGACY
10.45, MAIN ROOM
Rio 2016: Before, During And After
This summer’s Olympic Games in Rio de Janeiro throw the spotlight
on Brazil’s venue build-up anddelivery programme. Our speaker
has seen the process from initial design competition and strategic
vision throughto the final delivery of new sporting venues. We’ll
review the Rio 2016 Masterplan of the BarraOlympic Park, the
design of all the major venues in the park, along with an update on
construction progress and plans for the post-Games legacy.
• Peter Ayres, Director, AECOM Sports, UK
11.15
Morning Coffee in The Marketplace
Images courtesy: FCB/Nikken Sekkei
NEW VENUES: NOU ESPAI BARCA
11.45, MAIN ROOM
Project Update: FC Barcelona’s Stadium Precinct
The close of last year’s TheStadiumBusiness Summit heralded
alded the
start of the the International Architectural Tender to select
ct the
projects for the new Camp Nou and the new Palau Blaugrana –
the main stadium and basketball arena for FC Barcelona. The
tender welcomed some 45 design teams in bids. These were cut
to a shortlist of six for the Palau Blaugrana arena and eight
finalists for the main stadium. Final selections for the new design
teams have now been made – the partners to deliver Barça’s
next generation sporting infrastructure.
Update o
n Barça’s
project
• William T. Mannarelli, Director - Area Patrimonial,
FC Barcelona (Espai Barça Project), Spain
THE STADIUM AS... ENTERTAINMENT DESTINATION
12.15, MAIN ROOM
Events And Promoters | Risks And Rewards
Events are the business driver for any stadium, whether it’s a
regular home game, a playoff or a charity testimonial. On top of
that, concerts, corporate events and other stadium-based
attractions can help fill those empty calendar days and drive new
audiences to your venue. Our panel of experts share some of their
recent special event successes and delve into the ‘risk vs reward’
question – asking should stadium operators be more creative and
less risk averse?
• Andrew Daniels, CEO, Adelaide Oval SMA, Australia
• Magnus Danielsson, International Vice President, Feld
Entertainment, Sweden
• Paul Sergeant OBE, Stadium Business Consultant, UK
37
2014
VENUE VISION: DRAWING BOARD
13.00, MAIN ROOM
Hi-Tech Green Vision: Tampere Arena
2017 marks the Centenary of the nation of Finland. The celebrations
will include major events and festivals across the country – but also
investment in a range of infrastructure projects. The latest is
Tampere Arena district – a €500m real estate development in the
heart of Finland’s second city, with a new multi-purpose sports and
live entertainment arena at its heart. Sharing the vision, we welcome::
• Paulina Ahokas, Managing Director, Tampere Hall, Finland
13.30
Lunch in The Marketplace
THE STADIUM AS... MARKETING PLATFORM
14.30, MAIN ROOM
Operator and Agency:How to Support Club Marketing as a Stadium?
Budapest-based Ferencvárosi Torna Club is one of the most
popular football teams in Hungary with a national fanbase and high
profile, especially since the opening of its new Groupama Arena
home in late 2014. Our speaker will highlight how The Green Eagles
exploit the synergies between the club and thevenue operation,
how it is strengthening its fan (and non-fan) communication and its
marketing efforts to enhance the matchday experience for all
stadium stakeholders: fans, players, sponsors, VIPs and partners.
• András Katona, Head of Marketing, Lagardère Sports, Hungary
BUSINESS INSIGHTS: DATA-DRIVEN STADIUMS
14.55, MAIN ROOM
Data is the New Captain of Your Operations Team
One of Denmark’s leading football clubs, Brøndby IF is underway with a
business transformation process that will see all aspects of the club utilise
data to a high degree as a foundation for its decision-making. In effect, it is
letting datalead the way. This requires a completely different approach
than before and hashad a major organisational impact. This session
explores how Brøndby IF was making decisions and, more importantly,
how it will be doing so in the future. Beyond the transformation project,
operational intelligence is being applied to create a “smart organisation” in
a smarter stadium.
• Troels Johnsen, Digital ProjectManager, Brøndby IF, Denmark
• Einar Sævarsson, CEO, Activity Stream, Iceland
38
Operatio
in fan en nal insights
gageme
nt
Data and
b
transformusiness
ation
THE SCHEDULE
THE STADIUM AS... DATA OPERATIONS CENTRE
15.20, MAIN ROOM
Towards Data-Driven, Real-Time Operations
The advent of ‘smart stadia’ has been long-promised and stull
far from a reality. But how far away from real-time, data-driven
stadium operations are we now? Who’s leading the charge? And
where are the quick wins in joining up those data silos and
unlocking those APIs to deliver measurable ROI on those
technology investments? Our panel of experts review what’s
“state-of-the-art” and share how they are future-proofing (or
enabling) their facilities:
Real-time, matchd
a
revenue operation y
s
• George Vaughan, Senior Project Manager, Rugby
Football Union, UK
• Paul Yeomans, Managing Director, PMY Group, Australia
a
NEW VENUES: DRAWING BOARD
16.00, MAIN ROOM
Uruguay’s New Benchmark: Stadium Campeón del Siglo
Founded on 1891, Club Atlético Peñarol recently opened the
doors of its brand new stadium, setting a new standard for
stadium development across this football-mad, South American
nation. The Stadium “Campeón del Siglo” is a modern stadium for
more than 40.000 spectators, offering a wide variety of services
which positions this venue as the first in the country to be truly
world-class. Built in record time and inaugurated with two
international mega shows, the new home of CA Peñarol offers
unforgettable experiences for its fans – driving the passion of the
most popular Uruguayan football club. • Pablo Nieto Moreno, Commercial and Marketing Director, CF Pe
P
Peñarol,
ñaroll, U
ña
Uruguay
ruguay
• Alvaro Alonso, Managing Diretor, CF Peñarol, Uruguay
16.30
Thanks / Round-up / Where next for #SBS17 ?
16.45
End of conference / Last chance to tour The Marketplace
17.15
Close of The Marketplace / End of Summit
*Invited/subject to final confirmation. Programme correct at 24 May 2016. ©Xperiology. Subject to change. E&OE
39
THE STADIUM
STADIUM BUSINESS
BUSINESSAWARDS
SUMMIT 2014
2016
TheStadiumBusiness AWARDS 2016
EVENT OF THE YEAR AWARD
• Opening Ceremony of Doha 2015 IPC Athletics World
Championships at Katara Amphitheatre, Qatar
• Grateful Dead Fare Thee Well Show at Soldier Field, USA
• Thomas Rhett Tangled Up Release Party at AT&T Stadium, USA
• Felix Manalo Movie Premiere at Philippine Arena, The Philippines
• US National Drone Racing Competition at Bonney Field’s, USA
• The Gathering computer party at Vikingskipet Olympic Arena, Norway
• Insomnia Multiplay Gaming Festival at Ricoh Arena, UK
• Miami Lights’ Drone Racing season opener at Sun Life Stadium, USA
NEW VENUE AWARD
•
•
•
•
•
•
•
•
Parc Olympique Lyonnais, France
Estadio BBVA Bancomer, Mexico
Kyle Field at Texas A&M University, USA
Sports Hub Trivandrum, India
Matmut Atlantique, France
Suita City Football Stadium, Japan
Vodafone Arena, Turkey
T-Mobile Arena, USA
FAN EXPERIENCE AWARD
•
•
•
•
•
•
•
•
Amsterdam Arena’s “Voetbalkijken 2.0”, Netherlands
“ENCORE LA” service excellence programme at Staples Center, USA
Matchday at the MCG, Australia
The National Rugby League’s “NRL Bunker”, Australia
“Best Delivery” campaign at Emirates Old Trafford (AO.com/LancsCCC), UK
The Selig Experience” at Miller Park/Milwaukee Brewers, USA
Avaya Stadium’s Fan Engagement Wall (San Jose Earthquakes), USA
Gameday Roof Climb at Adelaide Oval, Australia
PREMIUM SEAT AWARD
• CF Monterrey Rayados’ hospitality sellout at Estadio BBVA
•
•
•
•
•
•
•
Bancomer, Mexico
Optum Field Lounge at Gillette Stadium, USA
The Cheltenham Club at Cheltenham Racecourse, UK
Manchester City FC’s “Premium Seats” programme, UK
Audi Stadium Club at Adelaide Oval, Australia
DraftKings Fantasy Sports Bar & Grill at Staples Center, USA
72 Club’ at Sun Life Stadium, USA
Dressing Room A at The O2, UK
PRODUCT INNOVATION AWARD
• Mobile App for In-Seat Merchandise Delivery at Staples Center
(Tap.in2), USA
• Instant mobile sales at Levi’s Field (ReplyBuy), USA
• Mobile Access Control at Charlton Athletic FC (Teamcard), UK
• Cashless/Contactless Payment Infrastructure at Twickenham
Stadium (RFU/Worldpay/Kappture), UK
• Arenametrix CRM and yield management solution (Tech4Team), France
• Vantage Workforce Management/Dynamic Labour Forecasting at
Manchester City FC & Southampton FC (Verteda), UK
VENUE TECHNOLOGY AWARD
•
•
•
•
•
•
Orlando Magic App at Florida’s Amway Center, USA
Fan Engagement Technology at Allianz Stadium, Australia
Parc OL App at Parc Olympique Lyonnais, France
Melbourne Cricket Ground’s Smart Stadium technology, Australia
SharkPark3D VR tour for Cronulla Sharks FC, Australia
Fan Experience Technology at Twickenham Stadium, UK
40
ABOUT THE AWARDS
TheStadiumBusiness Awards recognise
leadership, innovation & achievement in the
delivery, operation and management of sports
facilities globally.
Inaugurated in 2010, the Awards are presented
each year during TheStadiumBusiness Summit.
The 2016 Winners will be announced during
an exclusive gala dinner on the pitch at The
Bernabèu – certain to be an incredible evening.
We received more than 11,000 votes from the
public, thank you to everyone who voted and
best of luck to all our finalists.
THE FINALISTS
VENUE OF THE YEAR AWARD
CONGRATULATIONS TO
ALL OUR FINALISTS
Winners will be announced at
the Gala Awards evening at
Santiago Bernabéu, Madrid
on 1st June 2016
•
•
•
•
•
•
Daytona International Speedway, USA
Twickenham Stadium, UK
Kyle Field at Texas A&M University, USA
Adelaide Oval, Australia
T-Mobile Arena, USA
Melbourne Cricket Ground, Australia
EXECUTIVE OF THE YEAR AWARD
•
•
•
•
•
•
Ian Ritchie, CEO, England Rugby/RFU, UK
Dave Kaval, President, San Jose Earthquakes, USA
Paul Barber, Chief Executive, Brighton & Hove Albion FC, UK
Karren Brady, Vice Chairman, West Ham United FC, UK
Jamie Barkley, CEO, Sydney Cricket & Sports Ground Trust, Australia
Derek Richardson, Chairman, Wasps RFC/Ricoh Arena, UK
UNSUNG HERO AWARD
• Lilly Barnes, Stadium Tour Guide, Everton FC, UK
• Karolina Żurawska, Arena Gdansk/Stadion Energa, Poland
• Croke Park’s ‘Environmental & Sustainability Management Group’,
Ireland
• Reece Watson, Grounds Manager, Emirates Stadium, UK
• Adam Pearson, Head of Commercial, Lancashire County Cricket
Club, UK
• Ben Biffen, Business Development Manager, Saracens FC, UK
SUSTAINABILITY & COMMUNITY AWARD
• Tranmere Rovers FC’s ”Project Turnaround”, UK
• Croke Park’s Community Team initiative, Ireland
• Broadhurst Park – the new home of fan-owned F.C. United of
Manchester, UK
• Arsenal FC’s LED lighting at Emirates Stadium, UK
• Bloom Energy fuel cells at Staples Center, USA
• Sydney Cricket Ground’s environmental achievements, Australia
• Volunteer Workforce at Za Lužánkami Stadium, Czech Republic
PROJECT OF THE YEAR AWARD
•
•
•
•
•
Rebuild of Brunton Park after Storm Desmond (Carlisle United FC), UK
Renovation of Estadio Cuauhtémoc/CF Puebla, Mexico
Seating and F&B makeover at Sun Life Stadium, USA
Tranmere Rovers FC’s ”Project Turnaround”, UK
Daytona Rising – Completion of Daytona International Speedway
redevelopment, USA
• Redevelopment of Cheltenham Racecourse, UK
• Technology Makeover at Allianz Stadium, Australia
• Completion of Ageas Bowl redevelopment (Hampshire Cricket), UK
SALES & MARKETING AWARD
• Allianz naming rights activation at Allianz Riviera Stadium, France
• Corporate Sponsorship renewal programme at Amway Center, USA
• Emirates Old Trafford’s International cricket sales strategy
(LancsCCC/Aspire TiMSSS), UK
• Fast Break Pass mobile ticket offer at Amway Center, USA
• Bury FC’s revitalised Partnership Programme success, UK
• Melbourne Storm’s “Lightning Rewards” at AAMI Park, Australia
• England Rugby’s Facebook Live activation, UK
INDUSTRY SUPPLIER OF THE YEAR AWARD
•
•
•
•
•
SAP
Samsung
SGL (Stadium Grow Lighting)
Natural Grass
Worldpay
41
2014
Speaker Profiles
42
Felix Aguirre
Peter Ayres
OPERATIONS DIRECTOR, ESTADIO AZTECA
MEXICO
BUILDING ENGINEERING LEAD, AECOM GLOBAL SPORTS
UK
Born in Mexico City in 1969, Felix studied
Economy and worked in the metal industry
for 10 years. He followed that with nine
years in the flooring business and since
2010 has been involved in the sports
industry, first as VP Operations in Club
Necaxa, based in Aguascalientes Mexico
(currently in the 2nd Division of the Mexican
League), and since November 2014 as Operations Director
for the Estadio Azteca. Currently the Stadium is going through
a major renovation, creating significant challenges in day-today operations, especially because the Azteca is the home of
the biggest and most renowned Club America, as well as the
Mexican national team. It also hosts a variety of concerts and
many private events throughout the year.
Peter has over 25 years’ experience
in sports design across the world.
He most recently led the team that
delivered FC Spartak’s first stadium
in Moscow, is part of the design team
responsible for Al Wakrah Stadium – the
first stadium revealed for Qatar 2022
FIFA World CupTM and, as part of the
AECOM team, led the engineering design for the Rio 2016
Olympic and Paralympic Games venues. Passionate about
design excellence and the winner of the ACE Engineering
Professional of the Year, Peter has delivered highly technical
projects, including the Halley VI Antarctic Research Station,
the world’s first relocatable, permanently manned Antarctic
research station.
Paulina Ahokas
Andrew Daniels
MANAGING DIRECTOR, TAMPERE HALL
FINLAND
CEO, ADELAIDE OVAL SMA LTD.
AUSTRALIA
Paulina is Managing Director at Tampere
Hall Ltd (the largest Conference and
Concert Hall in the Nordic region), and is a
Member of the Board at HY Y Ravintolat
Oy (a restaurant and events business).
She has worked in many countries, from
busking tables to board rooms, and has
managed start-up companies, both
big and small. Her goals are ‘empowering possibilities for
wellbeing and success, with sustainable values’. Paulina
specialises in cultural industries, internalisation, exports,
marketing management, and government liaison.
Andrew Daniels is Chief Executive Officer of
the Adelaide Oval SMA Ltd. The Adelaide Oval,
which has hosted cricket since the 1870s, has
been transformed as part of an A$535 million
redevelopment. Balancing the requirements
of Australia’s two leading sporting codes, while
carefully blending the latest in international
design with the 140-year history of the Oval,
Andrew and his team have delivered an outstanding new venue for
the 21st century. Andrew has more than 25 years of experience in
major projects and event management in Australia, including roles
as the Chief Executive of the South Australian Motor Sports Board,
General Manager of Australian Major Events, Commercial Manager
of the South Australian Tourism Commission, and Deputy Chief
Executive of the Australian Formula One Grand Prix Board.
Ana Morillo Arroyo
Magnus Danielsson
GLOBAL STRATEGIC PRICING DIRECTOR, NH HOTEL GROUP
SPAIN
INTERNATIONAL VICE PRESIDENT, FELD ENTERTAINMENT
USA
With over eight years’ consulting experience
in top-line growth for companies across
numerous industries, such as automotive,
retail and distribution, Ana is currently
responsible for Global Pricing Strategy at
NH Hotel Group, a hotel chain operating
more than 375 hotels in 30 countries across
the world. Her main responsibilities include
the definition of the necessary strategic frameworks and vision
for the revenue management department, in coordination with
marketing and sales, to ensure top-line growth maximisation
is achieved using a customer centric approach. Ana has a
Bachelor’s degree in Business Administration and is a frequent
speaker at international conferences and business school
programmes on an international level.
Magnus Danielsson serves as Vice President
- International for Feld Motor Sports, a
division of Feld Entertainment – a worldwide
leader in producing live family entertainment.
Productions include Monster Jam®, Monster
Energy Supercross, Nuclear Cowboyz®,
Disney On Ice, and Marvel Universe LIVE!
His responsibilities include the development
of international tours and events, routing, media relations, and
creating new business opportunities. Danielsson’s efforts resulted
in the first tours of Monster Jam in the Middle East and Australia,
and the expansion of the European tour dates. Before joining
Feld, he served as President of Touring Exhibitions, developing
and touring ABBAWORLD around the globe. Previously, he acted
as Marketing Director for Live Nation Scandinavia.
SPEAKER PROFILES
Craig Edmondson
Tracy Hughes
HEAD OF MARKETING, PREMIER LEAGUE
UK
FOUNDER & CEO, SILICON VALLEY SPORTS VENTURES
USA
Craig Edmondson is the Head of
Marketing for the Premier League and has
worked in the organisation’s commercial
department since 2004. In that time, he
has been responsible for creating and
implementing sales, marketing, brand,
digital and commercial strategy, and has
overseen delivery of the League’s research
and insight programme. Previous roles include a stint at
the LTA, the governing body of British Tennis, as well as
various agency positions. Craig is a Chartered Marketer and
Loughborough University graduate, with a Master’s degree
from the University of Texas at Austin. He is an avid sports
fan and a former scholarship athlete, who represented
Great Britain at the World University Games in 1999.
Bringing a Silicon Valley state of mind to sports,
Tracy accelerates innovative technology
into leagues, teams, venues, events and
media. Previously, she co-founded Cisco Sports
and Entertainment, and led global business
development. Career highlights also include
the formation of Atherton Venture Partners,
creation of The Sand Hill Challenge, marketing
of USA Volleyball, launch of a global yacht race syndicate,
and sponsorship sales for Stanford Athletics. Tracy authored
‘Connected Sports Venues’ and contributed to ’Money Games:
Profiting from the Convergence of Sports and Entertainment’. She
has a Human Biology degree from Stanford University, where
she earned an NCAA volleyball scholarship, and has completed
graduate work at École polytechnique fédérale de Lausanne.
Mark Flitton
Troels Johnsen
CO-FOUNDER, SWINDON YOUNG ACTORS
UK
DIGITAL PROJECT MANAGER, BRØNDBY IF
DENMARK
Mark has been acting since 1988 and has had
success both in theatre and on TV. When not
acting Mark teaches drama to young people
in his hometown of Swindon, where he has
co-founded ‘Swindon Young Actors’, a drama
school that caters for over 200 students. If he’s
ever not teaching then you will definitely find
him in a field with his metal detector. Mark’s
television credits include ‘Call the Midwife’, ‘Hidden’, ‘Whitechapel’,
‘The Fixer’, ‘Casualty’, ‘Silk’, and ‘Spooks’. More recently you may
well have spotted Mark playing DC Jim Conroy in the critically
acclaimed ‘Thirteen’ on BBC3 and BBC2. But, If you’re still sitting
there thinking “where do I know him from?” then it’s more than
likely from his recent portrayal of a London taxi cabby in the recent
Go-Compare ‘Fantastic’ campaign. Please don’t hit him!
Troels is a devoted supporter of Brøndby
IF and has been a season ticket holder at
the club for 20 years. In the summer of
2015 he joined the club as Digital Project
Manager, where he combines his deep
insights of the club with his more than
10 years of experience as a software
developer. His role is to utilise technology
to increase the capabilities of the organisation in terms
of customer insights and personalised marketing, as well
as optimising the fan experience through improved digital
services.
Paul Gordon
András Katona
TRADE MARKETING MANAGER/CATEGORY
& ACTIVATION DIRECTOR, HEINEKEN
UK
HEAD OF MARKETING, LAGARDÈRE SPORTS
HUNGARY
Paul has a Civil Engineering degree but quickly
moved into Sales and in particular the On Trade
(Licensed outlets). He has worked for Heineken
for 11 years and prior to that spent two years
with Britvic and five years with Molson Coors.
Paul’s role at Heineken is Trade Marketing
Manager – On Trade, which involves managing
a team that look after and deliver all the Below
the Line Activation across all On Trade Channels. At Heineken his
team strives to create and deliver activations that drive footfall and
enhance consumer experiences at customer outlets/stadia in order
to help customers increase their retail opportunities. It’s all about
pushing Trade Marketing to new limits to give consumers the best
experience, whilst responsibly enjoying our products.
After spending years in the tourism
industry with leading international
marketing projects, it was a great
challenge and a magnificent opportunity
for András to join Lagardère Sports
Hungary (LSH) in Budapest. LSH is not
only the operator of the award winning
Groupama Arena, but also the official
marketing agency of the newly crowned champions of
Hungary, Ferencvárosi Torna Club. During his first year, the
stadium witnessed many historical events: the club won the
Hungarian Cup and became champions, the Hungarian
National Team beat Norway to reach the EURO16 group
stages, and the Arena won the Best New Venue award at
TheStadiumBusiness Awards.
43
SPEAKER PROFILES
Richard Knight
William T. Mannarelli
STADIUM DIRECTOR, RFU
UK
DIRECTOR ÀREA PATRIMONIAL, ESPAI BARÇA, FC BARCELONA
SPAIN
Richard has over 25 years’ experience in the
stadia and venue management industry,
having worked at some of the world’s most
iconic stadiums, including Twickenham,
Wembley and Olympic Stadium in Sydney
During his career, Richard has worked in and
developed both new and existing stadia, with
a detailed eye for operational excellence,
commercial progression, and maximising the experience of all
stakeholders. As Stadium Director at Twickenham he has been
responsible for over £200m worth of investment, which has seen
it develop from an aging rugby stadium into a genuine 365-day
commercial business.
In July 2014, William decided to take
on new responsibilities and moved to
Spain to work as FC Barcelona’s Director,
overseeing their Espai Barça Project.
The project includes the renovation of
Camp Nou (105k capacity), a new multipurpose Palau (12.5k capacity) complete
with training facility, a new Mini Stadium
(6k capacity), and a mixed-use development on the Les
Corts Campus served by a 3.5k underground parking facility,
all worth €600m. Espai Barça’s completion is scheduled
for late 2021. Previously, William was a VP at ICON Venue
Group overseeing ICON’s European operations.
Mike Lorenc
Ian Nuttall
HEAD OF INDUSTRY - TICKETING & LIVE EVENTS, GOOGLE
USA
FOUNDER, THESTADIUMBUSINESS/XPERIOLOGY
UK
Mike is a 14-year veteran of Google
and has held multiple leadership roles
on the revenue generating side of the
business. He’s heading up Google’s
Ticketing & Live Events Group where he
oversees a team responsible for fostering
strategic relationships with key partners in
Sports, Music and Ticketing industries. Mike
also recently became a Co-owner of AFC Ann Arbor Minor League Soccer Team in Ann Arbor, MI. A Marketing
& International Business graduate of Loyola University of
Chicago, he currently resides in Ann Arbor and considers
himself extremely lucky to work at the cross-section of
Sports and Online Marketing worlds.
Ian Nuttall is the owner and founder of
TheStadiumBusiness, presented by his
Xperiology events business. His working
life began in sports hospitality events
management (including Formula 1, horse
racing and Wimbledon) before pursuing
an award-winning career in B2B magazine
publishing. He has co-launched and
edited numerous business titles (ranging from energy and
industrial processes through to airport design and Intelligent
Transportation Systems). He has also founded many of the
sports sector’s most respected publications and news sources.
In addition to his ongoing commitments as a sports business
writer and speaker, Ian provides highly-valued, specialist
consultancy to the sports and entertainment venue sector.
David Manica
Adam Pearson
PRINCIPAL, MANICA ARCHITECTURE
USA
HEAD OF COMMERCIAL, EMIRATES OLD TRAFFORD
CRICKET GROUND (LCCC)
UK
David believes in stunning design and
innovative functionality as the path to
successful buildings. In his 20 years of
designing large public assembly facilities,
he has forged a vision for some of the
world’s highest-profile stadium, arena and
convention projects, totalling over $10bn
worth of construction. His comprehensive
experience spans all phases of project development. He
values a collaborative approach to design that successfully
solves all of his clients’ needs related to aesthetics,
programme, budget, function and schedule. David’s
passionate commitment and dedication to balancing the
complicated needs of his clients have earned him lasting
relationships with them all.
In the last few years the venue has completely
transformed itself; it now offers some of the
best sporting and conference and events
facilities in the UK and is home to the current
NatWest T20 Blast Champions Lancashire
Lightning. Adam, who is responsible for cricket
match day hospitality, as well as commercial
partnerships and sponsors, has been at
Emirates Old Trafford for three years and in that time has been
involved in a range of different projects including the return of
Ashes cricket in 2013 and stadium concerts in 2015. More recently
he has been involved in bringing major brands such as Heineken
and AO.com into the partnership set-up at Emirates Old Trafford.
45
2014
Einar Sævarsson
Kris Temple
CEO, ACTIVITY STREAM
ICELAND
SPORTS COMMENTATOR & PRESENTER, BBC
UK
Einar is the CEO/Co-Founder of
Activity Stream. He is passionate about
operational intelligence and innovation
incorporating people, technology and
data. Prior to Activity Stream, Einar cofounded Venuepoint out of Iceland to
become a leader in Scandinavian ticketing.
He has been involved in several start-ups
and technology companies as leader, co-founder, advisor
and board member. Einar frequently gives talks on how to
create smarter and more effective organisations by turning
under-utilised data into valuable information and getting it
into play, mixing people and technology. He holds a degree
in Industrial Engineering and taught Project Management
for several years at the University of Iceland.
Kris is an experienced BBC TV and radio
sports broadcaster, and an international
stadium announcer, commentator and
presenter. He returns to the Stadium
Business Summit in 2016, having joined
us as moderator and Awards host in
Barcelona last year. Kris’s work for the BBC
includes commentating on English Premier
League football, mainly covering AFC Bournemouth. He
was a stadium announcer at the 2015 Rugby World Cup
in England, covering matches involving the likes of New
Zealand and South Africa. Later this summer, Kris will act
as a stadium announcer at Euro 2016 in France, and at the
Olympic & Paralympic Games in Rio.
José Ignacio Sanchez Butragueño
George Vaughan
CORPORATE DIRECTOR OF REVENUE MANAGEMENT,
PARQUES REUNIDOS
SPAIN
SENIOR PROJECT MANAGER, RFU
UK
José is a double graduate in Tourism
Business Administration and Library
& Information Science, having also a
Postgraduate Diploma in International
Hospitality Management. After graduation,
José launched his career in the hospitality
industry, where he began his specialisation
in revenue management. He worked for
Hesperia Hotels and Vincci Hotels before joining Meliá Hotels
International, where he served nine years in various positions,
being finally appointed Head of Revenue Management for
EMEA. In 2014, José entered the ticketing industry to lead one
of the most ambitious projects in the theme parks industry,
applying dynamic pricing and revenue management strategies.
46
George has worked within the IT
department, heading up many of the
technology initiatives that Twickenham
has embraced over the last few years.
Exploring technologies outside of the
venue sector and helping to shape a new
commercial model for the industry has
allowed the RFU to reduce expenditure
in key commercial areas and increase profitability, which is
of key benefit to the sport at all levels. Outside work, he is a
keen writer and sold his first film script back in 2007. He was
also a member of the RFU team that travelled to Everest
Base Camp in 2005 to play the world’s highest ever game
of rugby, in support of Spire and Show Racism the Red Card.
Paul Sergeant OBE
Ron Velazquez
STADIUM BUSINESS CONSULTANT
UK
VP TICKET OPERATIONS, CLEVELAND CAVALIERS
USA
Having spent his early career in an operational
capacity working on festivals, air shows and
other outdoor events, Paul found himself at
London’s Wembley Stadium as Junior Assistant
Merchandising Manager in the late 80s. In June
1991 he become Commercial Director and
eventually became Stadium Director in 1995. He
left in 2000 and, after three years consulting,
became CEO of Cardiff’s Millennium Stadium, where he played
an integral role in turning around the fortunes of the ailing Welsh
venue. His successful career was recognised in the 2006 New Year’s
Honours list when he was awarded an O.B.E. for Services to Business.
In 2007, Paul joined the rank of AEG Ogden as the GM of Suncorp
Stadium. He spent three years at the venue before the opportunity
arose to take a short-term position as CEO at Llanelli’s Scarlets.
Ron Velazquez joined the Cleveland
Cavaliers in September 2007. He brings
25 years of ticketing experience to his
role of Vice President of Ticket Operations
and Box Office Operations at the Quicken
Loans Arena. Ron works closely with the
ticket sales teams of the Cavaliers, Lake
Erie Monsters, and Gladiators, as well as
local and national concert promoters to manage the event
set-up and offer programming for all events at the arena.
He and his team also manage the operational efforts for
renewal campaigns for all teams that play in the arena.
In 2009, Ron led the conversion efforts to their improved
ticketing system, Veritix/Flash Seats.
SPEAKER PROFILES
Luis Vicente
INVESTOR & CONSULTANT
PORTUGAL
Luis started his professional career in 1993
in motorsports, and from 1995 onwards
assumed a leading role in football, as
commercial and sports agent as well as senior
football and commercial advisor for Real
Madrid CF, between 2000 and 2005. Over the
last 10 years, assumed a leading role as sports
transformation evangelist, working for and/
or advising some of the world’s greatest brands in sports: Red
Bull, Ferrari, Lotus, Manchester City FC, and Valencia CF as well
as being part of commercial and innovation working groups at
the Premier League, La Liga and ECA. Currently he is dedicating
most of his time to investments in sports properties and sports
technologies, as well as advising leading technology brands,
sports leagues and sports organisations in their investments.
Notes
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47
2014
Sponsors
ACCREDIT SOLUTIONS
Since 2002, the EAS Group has established itself as one of the world’s leading
providers of intelligent and dynamic accreditation systems for stadiums and
sporting organisations around the globe. Over the past 14 years, Accredit has
evolved rapidly to confront and stay ahead of the latest security threats, and
is now the preferred choice for a wide range of sporting events and venues, as
well as government, political and live events around the globe. Whether you are
accrediting one 100 or one 100,000 participants, Accredit can be scaled and tailored to your requirements.
www.accredit-solutions.com
ACTIVITY STREAM
Activity Stream is a next-generation business intelligence and productivity
platform that makes your business smarter and your team more productive,
proactive and capable. Activity Stream provides your team with complete
overview and full visibility, highlighting opportunities and situations that need
attention by continuously monitoring and performing intelligent analysis of your
business. We combine Business Activity Monitoring, Operational Intelligence and
enterprise activity streams with powerful data visualisation to offer a unique solution to businesses that
want to improve daily operations, deliver superb customer experience and become truly data driven.
www.activitystream.com
AECOM
AECOM is dedicated to creating, enhancing and sustaining the world’s built,
natural and social environments. We work with emerging and developed
cities around the world to create environmentally, socially and economically
sustainable solutions to challenges brought about by rapid urbanisation
and climate change. Our global sports team, responsible for over 100 stadia
and arenas around the world and masterplanners of the London 2012 and
Rio 2016 Olympic Games, is a collaborative community of urban designers, engineers, economists,
planners, cost consultants, project managers and architects, who use their expertise to deliver
projects that regenerate and transform cities and leave a meaningful legacy.
www.aecom.com
AXS
AXS is a global force that provides the live entertainment industry with
the most comprehensive, far-reaching and user-accessible tools in the
marketplace. AXS not only supplies information and resources directly to
consumers through AXS.com, but also offers robust tools and services to
content owners (artists, teams) and venues through the AXS Ticketing and
Advantage products. Our passionate team uses the latest technologies to
offer ticketing services, digital marketing, venue websites and apps, in-venue payment solutions,
and reporting and analytics. AXS provides fans the opportunity to purchase tickets directly
from their favourite venues via a user-friendly ticketing interface, serving all phases of the event
lifecycle beyond just ticketing, through our consumer facing website, AXS.com, the AXS App and
our Proximity technology. “From the beginning, our goal with AXS has been to challenge the
inconvenient experience and conventional thinking that has dominated ticketing for decades… we
are changing the way tickets are sold all over the world.”
www.axs.com
48
SPONSORS
SPONSORS
CANECOM
Canecom Sports is focusing on the untapped potential of the second screen
devices such as mobile and IoT, the new generation of communication and
monetisation tools for sports clubs, teams, leagues and stadiums. Our integrated,
second screen fan engagement solution bridges the gap between the club, team
or stadium and its devout followers in the digital world by providing personalised
360-degree digital fan experience to create, maintain and raise positive image,
awareness, participation numbers and revenue. We would like to tell you more: you will be able to find us at
pod #107, listen to our presentation in the sessions, watch our video or visit us at TheConnectedFan.com
www.canecom.com
CARBONHOUSE
Venue websites and apps are not our part-time gig; carbonhouse’s team is the only
company worldwide dedicated to providing the best interactive solutions for the
event industry. carbonhouse thrives on the pressure of building high-profile sites
that welcome millions of visitors. Our clients are among the best venues worldwide,
including The O2, Mercedes Benz Arena (Berlin), Barclays Centre, Staples Centre,
Globe Arenas – Stockholm, NJ Performing Arts Centre, Detroit’s COBO Convention
Centre, British Summertime Festival, plus more than 200 leading arenas, performing arts and convention
centres worldwide. Well architected websites must engage and inform patrons, event planners, sponsors,
and members of the community. They must also serve staff as a lasting tool for branding and marketing.
Combining carbonhouse’s industry experience and award winning designs with our Showtime CMS, built
specifically for venue and event websites, clients have visually stunning, interactive websites that are
simple for staff to maintain and update. The ease of use of our Showtime platform allows our clients to
concentrate on the big picture – booking events and selling tickets. With offices in North America and Europe,
carbonhouse can support clients worldwide, including those requiring multiple languages.
www.carbonhouse.com
CEDAR PACKAGING
With over 20 years’ experience, Cedar Packaging is the global market leader
in creating brand enhancing ticket and membership packaging for the Sports
and Live Entertainment industries. We manage the whole process, from initial
creative concepts and computer visuals, through to the production and global
distribution of the finished product. Custom ticket packaging is a unique and
exciting way to engage with your audience, so talk to the Cedar Packaging
team today to see what innovative packaging solutions we can create for you.
www.cedarpackaging.com
DAKTRONICS
From humble beginnings, Daktronics grew to become the world leader
in LED digital display systems and today sets the market standards for
customised digital display systems. During the journey, we haven’t forgotten
where we came from. From our CEO on down, we guarantee our employees
will put you first. With offices world wide, Daktronics has had more than
13,000 video capable installations, satisfying customers around the globe.
With more than 550 engineers, we continually invest millions of dollars into researching and
developing our display products. In 2014 alone, we invested $23 million into our cutting-edge
technology.
www.daktronics.com
49
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2014
D.A.S. AUDIO
D.A.S. Audio is one of the world’s leading manufacturers of loudspeaker systems,
power amplification, signal processing and related components. For over four
decades, D.A.S. products have been installed in many of the most prestigious
stadiums and arenas worldwide. D.A.S. offers consultancies and systems
integrators with a factory-backed sound system design support. Before, during
and after installation, D.A.S. is there with a team of professionals that can provide
an array of services ranging from product adaptation to complete venue designs when necessary. D.A.S.
has regional sales and distribution centres in Miami, Florida, USA and Singapore.
www.dasaudio.com/en
DOT TICKETS
.tickets is a new breed of top level domain (TLD) designed specifically for the world
of ticketing. It has been designed to simplify consumer choice, whilst serving the
ticketing industry and associated trade sectors within commerce, entertainment,
sport, travel and destinations of choice. .tickets is a simple, clean web address
that tells your customers exactly where to purchase genuine tickets. Reduce drop
off rates by channelling your customers straight to the point-of-sale with a short,
sharp domain that is memorable enough to bring them back time after time.
tickets.tickets
EXTERITY
Exterity is a market-leading provider of IP video technology that helps organisations
to harness the power of video to communicate, educate and entertain. Our
end-to-end solutions enable you to capture TV and video content directly from
any source and manage its delivery, live or on demand, to any device via your
existing network. From stadiums and venues, corporate, finance and education,
to hospitality and healthcare, Exterity has global expertise in delivering complex,
proAV solutions. Exterity IP video solutions are used in a growing number of major football stadiums across
Europe, including five of the ten official Euro 2016 stadiums. Arsenal, Celtic and Fulham in the UK, and
PSV Eindhoven in the Netherlands also feature Exterity solutions throughout the venues’ VIP suites and
concession areas. Exterity solutions enable venues and teams to deliver a dynamic mix of live footage and
action replay, and use digital signage for announcements, advertising and scores on any number of screens
around the venue. Exterity middleware also enables a personalised TV and video experience for guests in
hospitality suites. Whatever your requirements, Exterity solutions can help you to exceed the entertainment
expectations of fans and visitors and create lasting memories of a great day out.
www.exterity.com
FELD ENTERTAINMENT - MONSTER JAM
With over 350 performances and 4 million fans a year, Monster Jam is the
ultimate sports and live entertainment brand. Mixing racing, showmanship
and the ultimate fan experience into one incredible, action-packed show,
Monster Jam is filling some of the world’s premiere stadiums. As of 2015,
Monster Jam has performed in a total of 47 cities across 23 countries
around the world and we continue to win new fans all over the world! The
2014 Monster Jam tour stop at ANZ Stadium in Sydney, Australia was awarded ‘Best Guest Event
of the Year’ at TheStadiumBusiness Awards 2015. The 2016/2017 International Monster Jam
tour has stops scheduled in South America, Europe, the Middle East and Asia-Pacific, with more
engagements being added each day!
www.monsterjam.com
50
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HUMANFORCE
Humanforce has managed workforces across stadiums and events centres since
2002, developing our TimeTarget software to be the most advanced WFM solution
in the world. Our solution ensures you have the right staff in the right place, at the
right time, and solutions include: Employee roster, Availability and Qualifications,
Security Check In, Wristband Printing and Biometrics, Integrated Agency
Management and Fast Payroll Processing. With TimeTarget software, you take
control of your employee wage costs, compliance risk and improve service levels for every event in real time.
www.humanforce.co.uk
MANICA ARCHITECTURE
MANICA Architecture provides its clients with the unique combination of large
scale project experience and the personality and creativity of a boutique,
international design studio. Unlike many large architectural firms that specialise
in projects of similar scale, MANICA is dedicated to ensuring that all of its clients
are given the personal attention and unparalleled expertise they deserve.
The experience of MANICA Architecture and its President and Director,
David Manica, includes over $10 billion worth of design in the construction of high profile sport and
entertainment venues worldwide. Current and recent MANICA projects include the VTB Arena Park
(Moscow, Russia), the New San Francisco Arena, (San Francisco, California), the San Diego Chargers
NFL Stadium (San Diego, California), the Brooklyn Nets NBA Training Facility, (Brooklyn, New York),
Shantou STU Sport Park (Shantou, China), the Guangzhou International Arena and Entertainment
District (Guangzhou, China), and the Shanghai World Expo Arena (Shanghai, China).
www.manicaarchitecture.com
NCR CORPORATION
NCR Quest, ePOS hardware and Venue Manager software is designed
specifically for the stadium and arena sector and integrates all point-ofsale operations, which are fully aligned to an event based facility. NCR
Quest enables F&B Managers and Operators to accurately reconcile sales
transactions, cash and stock in real-time and also forecast event usage based
on historical data. Operators can efficiently generate purchase orders, receive,
transfer and monitor stock, supported with extensive reporting. NCR also integrates ePOS with Digital
Signage providing dynamic pricing for menu boards. More recently, NCR deployed “Q” busting selfservice kiosks, including payment, with dedicated collection points allowing for speedy order fulfilment.
www.ncr.com
PACIFA DECISION
PACIFA decision is a six-year old European company that creates and develops
innovative solutions to help venue managers in their daily work. We work in staff
optimisation and crowd control and are linked to ticketing, access control and
cctv. Our groundbreaking 3D technologies allow reduced operational costs
while improving ticketing and hospitality revenues. We are 20 team-mates
fully dedicated to permanently upgrading our existing tools and inventing new
ones to always be on the cutting-edge of innovations. Our various origins and partnerships allow us to
manage up to nine languages (French, English, Spanish, Portuguese, Italian, German, Slovakian, Polish
and Russian) because our aim is to be in direct contact with your own managing teams, in order to
work closely together in a friendly and collaborative way, instead of being a basic supplier. Our existing
references are our best ambassadors to testify our product works and is worth the investment!
www.pacifa-decision.com
52
SPONSORS
REWIND
Rewind is a technology start-up allowing fans inside stadia or venues to
stream any instant replay live on demand via their mobile device without
using data or the internet. The technology was launched in April 2016 at
Formula E to critical acclaim allowing hundreds of fans to stream tens of
thousands of replays trackside all without using any data or the internet. The
technology does not need an app, works with any mobile or tablet device
and can serve any type of instant replay or digital content to mobile devices located within the live
sporting or entertainment venue. It’s a revolutionary approach to live fan engagement and creates
an entirely new commercial right for stadia, sponsors and rights owners to monetise.
www.rewind.com
RIEDEL COMMUNICATIONS
Riedel Communications supplies real-time video, audio, data, and
communications networks for stadium, event and sports productions.
The company also provides rental services for voice communications, IT
solutions, accreditation, fibre infrastructure and wireless signal transmission,
with systems that scale easily for sports events of any size, anywhere in the
world. Founded in 1987, the company now employs more than 400 people
at 13 locations in Europe, Asia, Australia, and the Americas.
www.riedel.net
SIGNATURE SYSTEMS
For almost 20 years, Signature Systems Group has been at the forefront
of Stadium Pitch Protection. Globally, our products have been featured at
the London Olympic Games, the 2015 Pan Am Games, and at Super Bowls
for over a decade. Signature offers a full line of solutions that fit into any
size, shape, or specific application required. Our dedication to enhancing
our customers experience, and commitment to product innovation, remain
at the core of our business. Signature Covers the World! Our Team would like to help you with your
next event! Jason Frew, Vice President, Global Stadium Sales, [email protected],
Direct: +1 (972) 684-5736 Ext. 313, Toll Free in the US: 800-569-2751.
www.stadiumflooring.com
STECHERT
Seats for all over the world! Founded in 1954, Stechert’s comfortable
stadium and arena seats can be found in the Berlin Olympic Stadium as well
as in numerous host stadiums of the Football World Cups in Germany, South
Africa and Brazil. From the body shape adapted shell seat to the foldable
design-awarded heatable and cooling VIP seat, Stechert offers a complete
portfolio of innovative solutions. Manufacturing at three specialised German
company sites the family-run company strongly relies on its high in-house production depth.
Besides seating for sports venues, Stechert supplies chairs and tables for offices and commercial
areas, as well as for university auditoriums and theatres.
www.stechert.de
53
2014
STRATACACHE
Stratacache enables the evolution of connected Stadiums and Arenas
with our Intelligent Media Management platform that drives Dynamic
Menu Boards, large format LED, mobile applications and customised
IPTV solutions. Engage your guests and increase concession revenues
with dynamic promotional products at the point-of-purchase and mobile
engagement. Create deeper partner engagement opportunities with a
comprehensive integrated media offering for sponsorships. Keep guests engaged anywhere in the
venue through targeted messaging with mobile and beacon technology. Stratacache’s scalable
platform and Managed Service solutions allow venues to create the ultimate guest experience.
www.stratacache.com
TICKETING3D
Mobile Media Content (MMC) has developed TICKETING3D, a first-of-itskind visual tool that uses video-games technology to model entertainment
venues in 3D for different purposes such as Ticketing Premium Experience,
Sponsorship Activation, Hospitality Space Design and Crowd Behaviour
Analytics among others. TICKETING3D does not need a software installation
as the service is delivered directly from the cloud. It is available for all kinds
of technological platforms and devices. TICKETING3D brings great value to organisations because
it becomes the main tool for venue and marketing managers, both as a flexible tool to visualise
structural investments and also as a new interactive communication channel for fans and brands.
www.ticketing3d.com
TRIPLE JUMP TECHNOLOGIES
Triple Jump Technologies is the leading software vendor for real time
revenue management, revenue assurance, operational management and
digital marketing for the sports, entertainment and hospitality industry.
Our solutions enable venues to transform existing operations into online,
connected and real time fan-centric venues. Triple Jump Technologies
provides business management solutions, big data analytics and digital
marketing solutions to enable extensive operational cost reduction and revenue creation
opportunities to achieve rapid ROI through unparalleled technological innovation and superior
customer support.
www.triplejumptech.com
TRIPLEPLAY
Tripleplay is a leading provider of digital signage, IPTV and video streaming
technologies to enable and become part of a wider connected stadium
solution. Bringing improvements and enhancements in fan engagement and
experience, and with a proven track record of providing return on investment
(ROI) for our clients, the Tripleplay platform is fast becoming the solution
of choice for sports teams, stadia and arenas across the world. Our clients
include Manchester City FC, Daytona International Speedway, Chelsea FC, Stade de France,
Cardiff City FC, Rotherham United FC, Melbourne City FC, Spartak Moscow and the SSE Hydro.
www.tripleplay-services.com
54
SPONSORS
VERTEDA
Trusted worldwide for integrated technology solutions in sports and
entertainment venues. Our innovative SaaS, hosted and on-premises
IT solutions enable stadia and arena, entertainment venues, hotels and
resorts, hospitality and foodservice to streamline operations and focus on
costs: to increase workforce productivity, enhance guest satisfaction and
maximise profitability in multiple areas of operations; complete food and
beverage operational management, point-of-sale (static, mobile, online), payments (cashless,
contactless, online, queue busting), inventory and procurement, stock control, business intelligence
and real-time reporting. Headquartered in Warrington, UK, we are an authorised distributor and
reseller of Agilysys products worldwide, operated directly or through trusted partners in Europe,
North America, Middle East and Africa.
www.verteda.com
WIRE AND SKY
Wire and Sky provides Urban Aerial Adventures for venues seeking
innovative ways of increasing profitability. They currently operate the ‘Up
at The O2’ attraction, a high-wire aerial walkway over the roof of The O2
Arena, on behalf of AEG Europe. Wire and Sky also deliver abseils from
the ArcelorMittal Orbit at the Olympic Park in London and has multitude
of high profile clients, including Wembley Stadium and the Forth Rail
Bridge (Network Rail). The firm offers a range of services from design, consultancy and project
management to the full operational management of Aerial Adventure Tours. These can comprise
of a simple aerial walkway or more adrenalin-based activities, such as a simulated parachute
jump, abseil or zip wire. Wire and Sky provides venues with the opportunity of creating significant
additional revenue streams by utilising unused roof space, whilst increasing brand awareness.
Meanwhile, it uses its wealth of experience to guarantee the safety, operational effectiveness and
profitability of the attraction.
www.wireandsky.co.uk
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TheStadiumBusiness Summit, TheStadiumBusiness Awards, Fan Experience Forum and Premium Seat Seminar
are organised by Xperiology, the event and advisory specialist to the global sports and entertainment sector.
For more on our events and services, visit www.xperiology.com
55
With over 350 performances and 4 million fans a year, Monster Jam®
is the ultimate sports and live entertainment brand. Mixing racing,
showmanship and the ultimate fan experience into one incredible,
action packed show, Monster Jam is ﬁlling some of the world’s premiere
stadiums.
As of 2015, Monster Jam has performed in a total of 47 cities across
23 countriesaround the world and we continue to win new fans
all over the world!
The 2014 Monster Jam tour stop at ANZ Stadium in Sydney,
Australia was awarded ‘Best Guest Event of the Year’ at the 2015
The Stadium Business Awards. The 2016/2017 International
Monster Jam tour has stops scheduled in South America, Europe,
the Middle East and Asia-Paciﬁc with more engagements
being added each day!
Monster Energy AMA Supercross, an FIM World Championship, is the
world’s premier stadium motorcycle championship series and is widely
regarded as the king of extreme sports. Almost 1 million fans attended
Supercross last year as each race averaged 50,000 at each round. The
Supercross season covers 11 states and 2 countries as 17 races are
completed in an 18 week span in some of the largest stadiums
in North America.
Supercross features the world’s most elite racers hailing from 9 different
countries which provide additional international appeal for the FS1
broadcast. Monster Energy Supercross television viewership
across the FOX channels increases each year. This illustrates the sport’s
multidimensional sponsorship platform which will help to create
additional revenue to venue and exposure to broader audiences as the
event expands further into international territories.
To inquire about opportunities in you market, contact:
Magnus Danielsson | International Vice President, Feld Entertainment - Motor Sports, at [email protected]
© 2016 Feld Entertainment, Inc.
THE FLOORPLAN
THE MARKETPLACE
>>> 31 May 2016 / NH Eurobuilding / Madrid
TOILETS
NETWORKING CONFERENCE
AREA
ENTRANCE
107
109
111
103
105
CONFERENCE
ENTRANCE
REGISTRATION
HOTEL LOBBY
101
113
115
CATERING BUFFET
CONFERENCE
ROOM
STAGE
STAGE
120
129
119
Correct at 24 May 2016. E&OE. Not to scale. This plan is subject to change without prior notice.
117
CONFERENCE
ROOM
127
125
123
121
plās| noun
ˈmärkətˌˌp
ld in a town.
*marketplace ||ˈm
was formerly he
or
is
t
ke
ar
m
a
re
whe
an open space
trade...
gs; the world of
mmercial dealin
co
of
a
en
ar
e
th
Stechert .............................................101
Exterity ..............................................103
DOTtickets .......................................105
Canecom .......................................... 107
PACIFA decision............................109
FELD ..................................................... 111
Ticketing 3D......................................113
Pixellot.................................................115
Activity Stream............................... 117
Daktronics .........................................119
Rewind...............................................120
MANICA Architecture ..................121
Verteda .............................................123
carbonhouse...................................125
AXS...................................................... 127
Cedar Packaging ..........................129
57
Stechert .............................................101
Exterity ..............................................103
DOTtickets .......................................105
Canecom .......................................... 107
PACIFA decision............................109
FELD ..................................................... 111
Ticketing 3D......................................113
Advantage Solutions ...................115
Activity Stream............................... 117
Daktronics .........................................119
Rewind...............................................120
MANICA Architecture ..................121
Verteda .............................................123
149
131
Correct at 24 May 2016. E&OE. Not to scale. This plan is subject to change without prior notice.
133
129
CATERING BUFFET
153
127
109
125
123
CATERING BUFFET
107
121
111
119
135
151
105
HOTEL LOBBY
CONFERENCE
ROOM
NETWORKING CONFERENCE
AREA
ENTRANCE
117
137
CATERING BUFFET
147
carbonhouse...................................125
AXS...................................................... 127
Cedar Packaging ..........................129
Wire & Sky.........................................131
Stratacache ....................................133
Humanforce....................................135
AECOM.............................................. 137
NCR Corporation ..........................142
Triple play .......................................145
Riedel ................................................. 147
DAS Audio .......................................149
Signature systems ........................151
Triple Jump Technologies ........153
TOILETS
whe
orld of trade...
an open space
dealings; the w
l
cia
er
m
m
co
the arena of
ärkətˌplās| noun
ld in a town.
*marketplace |ˈm
was formerly he
re a market is or
>>> 1 - 2 June 2016 / NH Eurobuilding / Madrid
115
145
103
101
113
142
REGISTRATION
141
THE MARKETPLACE
THE FLOORPLAN
120
59
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62
HELPING FANS
CONNECT WITH THE TEAM.
Real-Time Networks for Video, Audio, Data and Communications
MARIBEL ROMAN
YOUR CONTACT IN MADRID
RIEDEL Communications
South Europe S.L.U.
Mail:
[email protected]
Phone: +34 911 68 10 63
MEDIORNET
Real-Time Media Network
ARTIST
Digital Matrix Intercom
DECA
Accreditation &
Access Control Systems
www.riedel.net
Notes
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66
DISCOVER
NEW
HEIGHTS
FUN SAFE PROFITABLE
Wire & Sky is the pioneer of the Urban Aerial Adventure concept.
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WE WOULD LIKE TO THANK OUR SPONSORS FOR THEIR
SUPPORT OF THE STADIUM BUSINESS SUMMIT,
FAN EXPERIENCE FORUM, PREMIUM SEAT SEMINAR
AND THE STADIUM BUSINESS AWARDS.

programme - TheStadiumBusiness Summit

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