Nordic Status Report September/October 2010 Latest news Airline

Nordic Status Report
September/October 2010
Latest news
As the dollar versus the kroner keeps decreasing it’s value 1$ = 5,2 Kr, US again is back as a preferred
destination for many travelers. Arrivals into US from the Nordic region has showed very positive figures for
first half of 2010, close to ½ million travelers has visited US during the first six months of 2010 –
Denmark +5,4%
Sweden + 21,%
Norway + 11,8%
Overall international visitation was up 11% for the first six months of 2010, over same period 2009 a total
of 27,5 millin intl visitors.
From the corporate market segment, all are reporting a significant increase in business travelers and the
MICE segment traveling long haul. CWT was up 42% first six months of 2010 over same period 2009
On the airline side, eight airlines will be operating 165 weekly departures between Scandinavia and US from
summer 2011, the largest ever counted, counting 17 different routes in total. Icelandair is the largest and
will operate 41 departures between Scandinavia and US (1 stop though Iceland) while SAS will have 35
departures.
COMING UP: Scandi day November 12th, which will be held at the US Embassy in Copenhagen
We have 15 tour operators and airlines signed up for the round table meeting, plus 12 media for the wine
reception
Karin Gert Nielsen
Managing Director, Scandinavia & Finland
California Travel & Tourism Commission
Airline news
Continental Airlines, double daily Oslo New York,
May 26th 2011
Icelandair to Washington DC, from May 2011
Icelandair go up to 6 weekly departures to Seattle
American Airlines daily from Helsinki to Chicago from April 2011
KLM back to Miami March 27th 2011, four times weekly with connections from all Scandinavian
Hubs
Iberia reopen Madrid- Los Angeles route from March 2011
SAS fly daily Oslo to New York from March 2011
British Airways launch new daily route to San Diego, daily, from June 1st 2011
Iceland Express has four US Cities on their ma for 2011, New York, Boston, Chicago and
Winnipeg
Copenhagen Airport, the key gateway to Scandinavia & Finland launched they have LA and
Miami as #1 & # 2 as their primary target for new routes for 2011
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Nordic Status Report
September/October 2010
Trade
Launch of online training program 2010
Newsletter sent to Sweden, Norway, Denmark and Finland. Reach: 4000 travel agents
Follow up with UK on response, send data for who has signed up
October stats to come/ JM
Thomas Cook Nordic/Spies new California
program launched
Fly/drive California, incl the Solvang Centennial
promotion- highlight is their new program “Kids
stay free in California
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Nordic Status Report
September/October 2010
Top Tours, new California program 2011
www.toptours.dk
Travellink Business Travel start a collaboration with Egencia (owned by Expedia)
This new partnership with one of the largest Business Travel agency will give Travellink a global
coverage.
Albatros Travel, Denmark
Has launched a new online portal “Columbus-travel.dk, for their mid range products
Swansons, Sweden
Reports a 38% increase in travelers to the US for August and September 2010
Etraveli considering buying Travel Partner
Etraveli has 40% of the online leisure market in Scandinavia, they sell under the brands of:
Seat24, Supersaver, Gotogate and Travelstart
Green2Green, new golf program
http://green2green.dk/unik-golfoplevelsesrejse-til-usa
My Planet newsletter, September 2010
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Nordic Status Report
September/October 2010
Check-in Trade Magazine, 28th October 2010
“San Francisco the most popular city, 18 years in a row”
Newsletter sent out to 3.000 trade:
September 2010
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Sept%202010_eng.pdf
Highlight California Experts
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Nordic Status Report
September/October 2010
October 2010
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Oct%202010_eng.pdf
September & October activities
Discover America Sweden, Annual meeting, September 8th
PATA workshop/seminar, Malmoe, September 9th
100 travel agents from the south of Sweden attended the PATA workshop. Good mix of leisure (Big
travel, Ving…) and business travel companies (HRG, VIA Travel, Ticket…). Presentation followed by
networking dinner.
Rese Konsulterna, Gothenburg, September 13th
Rese-konsulterna is planning on organizing coach tours to California 6 times a year for 2011.
Groups are between 20 and 40 people.
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Nordic Status Report
September/October 2010
Discover America Seminar, Helsinki, October 20th
The Finish seminar gathered 50 travel agents from both business and leisure sides.
Winner of a California wine opener set: Anna Kokkonen, Travel Agency Matka-Vekka (left)
Workshop table in Helsinki
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Nordic Status Report
September/October 2010
Looking ahead
Trade and media activities
PATA Long Haul
workshop
Trade/Media
Billund Airport
& Copenhagen
November 2nd &
3rd 2010
American Wines
Trade/media
Copenhagen
November 8
2010
WTM London
Trade/Media
London, UK
November 9th –
11th 2010
Thanksgiving
celebration
Trade/Media
Copenhagen,
Denmark
November 11
2010
Scandi Day
Key TO’s &
Airlines
Copenhagen,
Denmark
November 12 ,
2010
California Wines,
Wine and food
fair
Stockholm,
Sweden
Reiseliv, Norway,
travel show
Consumer/trade/
media
Discover America,
Sweden
th
450 travel agents and media, annual event
Winetasting and reception organized by the
US Embassy chef keld johnsen
KGN
th
250 travel agents and media
th
Travel executives, airport executives, airline
representatives, full day round table meeting
November 12 th
14 2010
th
30.000 visitors (consumers) will participate in
this food and wine fair. We have shipped CTTC
Visitor guides and maps
Oslo, Norway
January 13th –
16th 2011
30.000 visitors in 2010. Thursday and Friday
trade days
Trade/media
Stockholm,
Sweden
January 18th
2011
Evening workshop 100 travel agents
Discover America
Finland
Trade/media
Helsinki, Finland
January 19th
2011
Evening workshop, 60 travel agents
Matka, Finland
Consumer/trade/
media
Helsinki, Finland
January 20th –
23rd 2011
Travel show, 80.000 visitors
MidAtlantic Seminar
Trade/Media
Reykjavik,
Iceland
February 3 – 6
2011
Organized by Icelandair, US meets
Scandinavia, 250 travel agents and media
FERIE; Denmark
Consumer/trade/
media
Copenhagen,
Denmark
February 11th
13th 2011
Travel show, 40.000 visitors
Vacation for
Everyone “FERIE
FOR ALLE”
Consumer/trade/
media
Herning,
Denmark
February 24th 27th 2011
USA Partner country in 2011, 60.000 visitors –
the must do show!
Discover America
Sweden, workshop
Trade & Media
Malmoe,
Sweden
TBA (March 1st)
Trade and media
Swansons Consumer
show
Consumer day
Osby, Sweden
March 5th 2011
1000 consumers visit Fort Swansons during
the day (1 ½ hr from Copenhagen)
ITB, Berlin
Travel show
Berlin, Germany
March 9th – 11th
2011
rd
th
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Nordic Status Report
September/October 2010
TUR, Sweden
Travel show
Gothenburg,
Sweden
March 24th –
27th 2011
California Wines,
Sweden
Winetasting
Stockholm,
Sweden
March 24 2011
CA Golf tournament,
Sonoma
Annual
Golftournament
Sonoma
May 18 – 21
2011
Pow Wow
Travel Show
Travel show, trade and consumer Thur + Fri
th
th
st
The largest wine tasting in California
KGN will participate
st
San
Francisco
May 21 –
th
25 2011
KGN participate
Travel agent / Media fams 2010
Who
Where
Dates
Status
Via Travel Sweden
Los Angeles
Swansons Travel
SF
November 3 –
th
6 2010
th
November 16 –
th
18 2010
rd
9 res agents in co-op with
Lufthansa
12 Swansons Travel Staff
to SF, incl wine train Napa
PR overview
Newsletter September/October 2010
Throughout the year, we’ll distribute monthly newsletters targeted travel trade and press (4000 email
addresses throughout the Nordic and Baltic region). September and October newsletters please see below.
Next newsletter is scheduled to November 2010.
Highlights from September newsletter:
- Become a Californian expert on sunny adventures –new online training website
- Get through autumn with the latest wine trends from San Francisco
- The World’s Largest 3D Experience - King Kong
3 pages newsletter, layout and design, September 2010
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Nordic Status Report
September/October 2010
English version:
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Sept%202010_eng.pdf
Danish version
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Sept%202010_da.pdf
Swedish version
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Sept%202010_svensk.pdf
Highlights from October newsletter:
- San Francisco Voted #1 US City to Visit for 18th Year
- New campaign video for California: ‘Find Yourself Here’
- San Diego: Wonderful Whale Watching
- Sunshine and Snowflakes: The Holidays Get a Warm welcome in San Francisco
- Become a Californian expert on sunny adventures – new online training website
3 pages newsletter, layout and design, October 2010
English version:
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Oct%202010_eng.pdf
Danish version
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Oct%202010_da.pdf
Swedish version
http://www.atlanticlink.net/pdf/California/California%20Newsletter%20Oct%202010_sweden.pdf
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Nordic Status Report
September/October 2010
Individual press trips
Swedish TV, SVT, # 1 public Service station in Sweden,
Mrs Lena Haglund, reporter and photographer Mr Benny Lindberg
Project:Travel report for Swedish TV, SVT, two programs in total, 2 x 9 minutes, featuring California
Each program is aired 6.15 – 7pm Tuesday – Friday
The travel program is send every week with different themes/countries and has 1 million viewers
Dates:
November 22nd – 23rd LA hotspots
November 24th – 25th, Carmel, Monterey area
November 26th drive from Carmel to the wine Country, Russian River Valley, Calistoga or
Napa/Sonoma
November 27th, Drive to Redwoods, film the area of Loast Coast, Mendocin etc
November 28th – December 1st, 3 nights, Redwoods and the Yurok culture/tribe
All local CVB’s has been contacted and is working on the program
Politiken, Travel to California, preben Hansen
Scandinavian travel book published by media Politiken, revisited California in October to update on
San Francisco, new edition 2011 to be published 1st Q 2011
Børsen, Financiel Times
Astrid Ellemo, Solvang July 28th, article on Solvang 100 years, Awaiting articles
Karen Lyager, IFORM (awaiting articles) Los Angeles, 16 -22 March 2010,
Pan Scandinavian monthly magazine that is distributed in all of our four countries (Denmark,
Norway, Sweden and Finland). The largest wellness magazine in Scandinavia with more than
500.000 readers, expected to be published fall 2010
San Diego, www.sol.no, Øyvind Bakke, awaiting articles
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Nordic Status Report
September/October 2010
Napa Valley/Sonoma, May 2010, Susanna Blåvang, Scanorama,
Traveling May 2010, writing for Scanorama, SAS inflight magazine in three languages, Danish,
Sweden, Norway – 1.9million readers, SEASONS – SAS gold and silver member magazine and Lantliv
a lifestyle magazine.
‘Hjemmet’ (weekly magazine) , August 2010, readers: 500,000
A family weekly magazine with old and proud traditions (it’s more than 100 years old). The primary
target group is women > 40 years old but the magazine is also read by their husbands and
youngsters. It focus on family life, traditions, home and travel articles and holiday tips are the most
popular subjects. Every year in January the magazine publish its yearly travel articles (4 pages and
great pictures) and will in 2011 focus on California (SF, Solvang; Yosemite and LA)
Article pending.
Ekstra Blade, Denmark
Jeppe Christensen, visited St. Ynez Valley to produce a story on Solvang Centennial in June, article
pending
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Nordic Status Report
September/October 2010
Advert
This Solvang advert was published in STAND BY (Travel trade magazine with 100,000 readers) in
October 2010. Bought 1/1 page advert to include additional full page article, $2000, paid by
Solvang
CTTC Scandinavian day invitation:
Press coverage September 2010, Press coverage for September 2010. Scan of all articles is attached
separately
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Nordic Status Report
September/October 2010
Month
Name of media
Destination
Volume Readers
Straight media value
1
September
Vagabond (NO)
California, SFO
4 pages
115,000
5,000 $
2
September
Fædrelandsvennen
California
3 pages
112,000
12,000 $
3
September
Vagabond (SE)
California, SFO
1 page
85,500
3,000 $
4
September
StandBy (DK)
2,000 $
September
ArkitektNytt
1/2
page
1 page
52,500
5
California &
Solvang
California, SFO
14,500
1,000 $
6
September
M-Magasin
California, SFO
¼ page
208,000
3,000 $
7
September
Dagens Nyheter
5 pages
860,500
12,000 $
8
September
12,000 $
September
California, SFO
3½
pages
½ pages
1,140,000
9
26,600
1,000 $
10
September
California, SFO
2 pages
30,000
3,000 $
11
September
Aftonbladet
Söndag
Oppland
Arbeiderblad
Helgeland
Arbeiderblad
Vagabond (SE)
California &
Solvang
California
California
½ page
85,500
2,000 $
12
September
Fyens Amts Avis
1 page
43,300
3,000 $
13
September
Fjordabladet
California &
Solvang
California
3 pages
11,000
1,000 $
14
September
Erhvervsbladet
California
½ page
64,800
1,000 $
15
September
Värnamo Nyheter
California, SFO
¼ page
52,000
600 $
16
September
MC-Folket
California
3 pages
147,000
8,000 $
17
September
Lollands-posten
½ page
56,800
1,000 $
18
September
Vi Unge.dk
California &
Solvang
California
1 page
7,0000
2,000 $
19
September
Ekstra Bladet.dk
California
1 page
44,3000
8,000 $
20
September
Roskilde avis.dk
California
1 page
80,000
3,000 $
21
September
Ugeaviserne online
California
1 page
90,000
3,000 $
22
September
Gastro.dk
California
1 page
75,000
2,000 $
13
Nordic Status Report
September/October 2010
23
September
MetroXpress.dk
California
1 page
470,000
6,000 $
24
September
BT
California
1 page
36,4000
6,000 $
25
September
California
1 page
50,000
3,000 $
26
September
Ugeaviserneonline.
dk
Midt-Vest Avis
California
½ page
90,000
4,000 $
27
September
Fjeritslev ugeavis
3,000 $
September
Politiken
1/2
page
1 page
60,000
28
California,
Solvang
California
550,000
12,000 $
29
September
Helsingør Dagblad
1 page
90,000
4,000 $
30
September
Berlingske Tidende
¼ page
400,000
4,000 $
31
September
KvindeGuiden.dk
California,
Solvang
California,
Solvang
California,
1 page
50,000
2,000 $
32
September
Turengaartil.dk
1 page
6,0000
2,000 $
33
September
Standby.dk
1 page
100,000
6,000 $
34
September
Turengaartil.dk
1 page
60,000
3,000 $
35
September
1 page
80,000
4,000 $
36
September
Businesstravellerde
nmark.com
Highway 1
1 page
90,000
4,000 $
37
September
FynskeMedier
California,
Solvang
California,
Solvang
California,
Solvang
California,
Solvang
California,
Solvang
California,
Solvang
2 pages
200,000
16,000 $
Scandinavian press coverage September 2010
Total Scandinavia press coverage Total 2010
6,577,000
$ 167,600
Readers:
Straight Media Value:
52,845,500
$ 1,402,600
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Nordic Status Report
September/October 2010
Press coverage October 2010,
Press coverage for October 2010. Scan of all articles is attached separately
Month
Name of media
Destination
Volume Readers
1
October
Outside (SE)
California
2 pages
375,000
12,000
2
October
ELLE (SE)
1 page
200,000
8,000
3
October
Vinforum (NO)
California,
Highway 1
California
5 pages
11,000
5,000
4
October
Stand By (DK)
1 page
100,000
6,000
5
October
Stand By (DK)
1 page
100,000
6,000
6
October
Stand By (DK)
1 page
100,000
6,000
7
October
Ekstra Bladet
California,
Solvang
California, San
Diego
California,
Highway 1
California
2 pages
443,000
12,000
8
October
Vagabond (SE)
California
6 pages
86,000
9,000
9
October
Gastro (DK)
1 pages
27,000
2,000
10
October
4 pages
15,000
3,000
11
October
½ page
400,000
6,000
12
October
Vest-Telmark
Bladet (NO)
Berlingske Tidende
(DK
Ekstra Bladet (DK)
1 pages
443,000
8,000
13
October
California, Napa
Valley
California,
Route 66
California,
Solvang
California,
Solvang
California, SF
1 pages
15,000
2,000
14
October
California,
Route 66
2 pages
41,000
4,000
Dansk Handelsblad
(DK)
Østlandets Blad
(NO)
Straight media value
15
Nordic Status Report
September/October 2010
15
October
Moss Avis (NO)
3 pages
41,000
5,000
2 pages
200,000
9,000
Expressen (SE)
California,
Route 66
California,
Solvang
California
16
October
FynskeMedier (DK)
17
October
1 page
1,040,000
12,000
18
October
Ekstra Bladet (DK)
California
1 page
443,000
8,000
19
October
Dagensforetag (SE)
California
1 page
90,000
4,000
20
October
Seasons, SAS
California
100,000
25,000
21
October
Fyens (DK)
California
10
pages
1 page
200,000
8,000
22
October
Søndagsavisen (DK)
California
1 page
260,000
8,000
23
October
Ekstra Bladet (DK)
California
1 page
443,000
8,000
24
October
TGT (DK)
California
1 page
60,000
3,000
25
October
Hjem.no (NO)
California
1 page
120,000
5,000
26
October
Vårt Nya Hem (SE)
California, Los
Angeles
Shopping
7 pages
125,000
10,000
Scandinavian press coverage October 2010
Total Scandinavia press coverage Total 2010
5,353,000
$ 194,000
Readers:
Straight Media Value:
52,986,500
$ 1,411,600
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