My Views on Entrepreneurshi Entrepreneurship

Transcription

My Views on Entrepreneurshi Entrepreneurship
30/10/2011
My Views on
Entrepreneurship
Entrepreneurshi
p
Randy Westgren
University of Missouri
Al and Mary Agnes McQuinn
What Entrepreneurship
Isn’t…
Joseph
Schumpeter
Supply Chains
and
Entrepreneurship
CONSUMER
FOOD DISTR.
FOOD MFR
1ST HANDLER
FARM
INPUT SUPPLY
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30/10/2011
What product attributes are
important to the consumer?
INPUT SUPPLY
FARM
1ST HANDLER
FOOD MFR
FOOD DISTR.
ƒ Biophysical
ƒ Nutritive attributes
ƒ Organoleptic attributes
ƒ Process
P
ƒ Organic, Animal welfare, Artisanal methods
ƒ Food safety, IPM
ƒ Extrinsic
ƒ Origin, Lifestyle
Lifestyle,Novelty
,Novelty,, Brand name
CONSUMER
What product attributes are
important to producers?
ƒ Yield
What product attributes are
important to customers?
ƒ Milling characteristics
ƒ Baking characteristics
ƒ Agronomic properties
ƒ Blending characteristics
ƒ Waste vs. Product yield
ƒ Storability
ƒ Transportability and storability
What are the transaction
attributes that matter?
ƒ Retail shopping experience
ƒ Point of Purchase and PostPost-purchase
communication and learning
A brief aside on micromicroeconomics
ƒ Business
Business--to
to--Business service bundle
ƒ Testing vs. Certification vs. Traceability
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30/10/2011
Price
Price
Supply
P1
Supply
$
Market
Price
Market
Price
Demand
Market
Quantity
Quantity
Demand
Q1
Quantity
Price
ADDITIONAL REVENUE
IF WE SELL AT PRICES
PEOPLE ARE WILLING
TO PAY
P1
P2
A More Realistic View
of AgriAgri-Food Supply
P3
P4
Market
Price
Demand
REVENUE IF WE SELL
AT
MARKET
(COMMODITY)
PRICE
Quantity
Q1
Q1
Q1
Q1
Q1
The Supply Web
Identifying new market opportunities
INPUTS
FARMS
1st Handlers
MFG
DIST
CONSUMER SEGMENTS
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30/10/2011
SHATTO DAIRY
Green Dirt Farm
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30/10/2011
Green Dirt Farm
Baker Creek Heirloom Seeds
Baker Creek
Cowgirl Creamery
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30/10/2011
Can
Entrepreneurship
Be Taught?
Bill Niman
A fourfour-module course
TOURS
OPPORTUNITY
RECOGNITION
KNOW
THYSELF
TOURS
TOURS
OPPORTUNITY
SCREENING
BRAND
BUILDING
MARKETING
ECONOMICS
OF CONTRACTS
CONSUMER
BEHAVIOR
FAMILY
BUSINESS
BASIC
FINANCE
CASH
MANAGEMENT
TOURS
PRESENT
AND
CRITIQUE
VENTURE
PLANS
COLLECTIVE
E-SHIP
STRATEGIC
FINANCE
CONNECTIONS
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