Rate Fairness Board Tyrone Jue, Communications Director

Investing In Our City
Rate Fairness Board
Tyrone Jue, Communications Director
November 2013
Our Core Priorities
Deliver high quality and reliable services
Maintain critical infrastructure
Preserve ratepayer affordability
2
Goals of Public Engagement
Transparency and Accountability
Build customer support by educating stakeholders about the value of our
services and importance of infrastructure investments
Promote public participation
& feedback opportunities
3
Ongoing Presentations
716 Neighborhood Groups Invited
Citizen’s Advisory Committee
SSIP Outreach
1500+ Participants in Presentations
Green Infrastructure
Online Engagement Tools
Foundation for Rates
4
Speaking in Plain English
Numbers in Context
“Pennies per Gallon”
~2 cents
“1 Dollar per Person per Day”
5
Public Notices & Meetings
Prop 218 Notice
Commission & RFB Meetings:
Promoted on social media outlets, website,
newsletters, etc.
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Currents Newsletter
Nov/Dec Dedicated to Rates
Education
“Every Dollar Goes to Work”
44,000+ Online Subscribers
Bill Inserts Reach 138,000+ Monthly
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Public Tours
525 Golden Gate Avenue
5000+ Participants
Since August 2012
Treatment Plant Tours
2000+ Participants
Regional Water
180+ Annually
In-City Tours
50+ Participants
Since Sep
Bike Tours
25+ Participants per Tour
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Social Media
4
0
4,3
6,8
44
Increase in Social Media Activity
Retweets
Facebook Engagement
Twitter Activity
9
Success in Media
Calaveras Dam
Sewers/Pipelines
Bay Tunnel/Loma Prieta
New Irvington Tunnel Hole Through
10
Monolingual Communities
Focused Outreach Towards San Francisco’s
Monolingual Neighborhoods
Chinese and Spanish Print/Radio
Media Contacts
Chinese and Spanish In-City Tours
Public Outreach with many local organizations
(CDCC, CCC, Mission Language, etc.)
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Neighborhood Events
Neighborhood Empowerment Network
January
Chinese New Year Parade/Festival
February
Family Science Nights, Cal Academy
Feb/Mar
Fix a Leak Week
March 16-22
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Internal Education
Foundation for External Engagement Efforts
Speaker workshop trainings to staff
13
Educational Marketing
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Next Steps
Joint RFB/CAC Hearing
Feb. 18, 2014
Prop. 218 Notice Sent to Ratepayers
Feb. 15, 2014
Staff Rates Recommendations to Commission
Mar. 25, 2014
Commission Rate Adoption
April 8, 2014
Rates Become Effective
July 2014
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