Media Kit - MeetingsNet

2016 Media Kit
Corporate & Incentive, Financial & Insurance,
Association, Medical, SMERF & Religious
Keeping Meeting Planners
In The Know
Sue Hatch
Editor
We’re socially
connected ...
Sue Pelletier
Editor & Mad Blogger
@MeetingsNet
Alison Hall
Editor
/MeetingsNet
MeetingsNet
MeetingsNet: Corporate & Incentive
Medical Meetings
MeetingsNet: Association
Religious Conference Manager
READERSHIP & EXPOSURE
75% of readers have taken an
Editorial Team........................................... 2
action in response to an ad in
MeetingsNet
About MeetingsNet.................................. 3
16 on average meetings planned
Multi-Platform Opportunities................... 5
Audience................................................... 4
annually
Website.................................................. 6-7
70% of MeetingsNet readers
Retargeting/Remarketing......................... 8
plan five or more meetings per year
eBlast........................................................ 9
59% of MeetingsNet readers
eNewsletter............................................. 10
42% of MeetingsNet readers
Events..................................................... 15
plan 10 or more meetings per year
plan international meetings
Source: Penton Research Group, MeetingsNet Readership
Study, August 2015.
2 | MeetingsNet.com
Interactive Magazine......................... 11-14
Webinars/Lead Generation.................... 16
Marketing Services................................. 17
Material Specifications........................... 18
QUALITY
QUALITY
Information
Readership
QUALITY
Results
for your
brand
QUALITY
Reach
PC, tablet,
smartphone,
desktop
MeetingsNet provides opportunities to promote to our
broad-based audience with one powerful unified message or
optimize your message and microtarget to market segments.
●
●
●
Delivering a Highly Engaged Audience
Offering Multiple Market Touch Points: Select from our
portfolio of products for an integrated marketing approach
Targeted Messaging: Reach the entire MeetingsNet audience
or microtarget your message to specific market segements
MeetingsNet: leading the meeting industry by providing
award-winning, engaging content for market-segmented meeting
decision-makers planning meetings, incentives and events through
integrated solutions.
REACH
National
Medical
Corporate/Incentive
Association/SMERF
MARKETING MIX
Digital
App
eBlast
Web
eNewsletter
PC/Desktop
Tablet
Smartphone
SUCCESS!
MeetingsNet.com | 3
Audience
Reach the entire MeetingsNet audience of meeting and incentive
professionals or microtarget your message to specific market segments.
e-Blast
Association
11,500
e-Blast
Corporate
27,000
MeetingsNet.com
120,000
Monthly
Impressions
Corporate
36,000
MeetingsNet.com
468,000
annual unique
visitors
MeetingsNet.com
Association
Meetings Direct
eNewsletter
13,800
Registered
Users
16,500
App/Digital Edition
35,000
Monthly
Impressions
Association
National Audience
15,700
48,500
MeetingsNet
Today Daily
eNewsletter
39,000
Medical
9,500
Medical
Meetings Direct
eNewsletter
6,800
e-Blast
Medical
9,100
Corporate meetings and incentive
decision-makers
including financial & insurance planners and FICP members
Association executives and meetings
decision-makers
4 | MeetingsNet.com
including social, military, fraternal and religious planners
e-Blast
National
41,000
Medical meetings decision-makers
including medical associations and pharmaceutical/biomedical
and Alliance of Continuing Medical Education members
Independent/third party meeting
and incentive planners
Multi-Platform
Our multimedia approach to connecting you with clients:
the importance of working across platforms.
Corporate &
Incentive
Financial &
Insurance
INTERACTIVE
MAGAZINE APP/
DIGITAL EDITION
Association
Medical
DIGITAL
Corporate & Incentive
Financial & Insurance
Medical
Association
SMERF & Religious
Beyond Borders
CVB Guide
SMERF &
Religious
MeetingsNet.com
MeetingsNet Today Daily
eNewsletter
Association Meetings
Direct eNewsletter
Medical Meetings
Direct eNewsletter
e-Blasts
Video
Digital Edition & App
Rich Media Ad Units
IdeaXchange
Behavioral Retargeting
CUSTOM
Webinars
Sponsored Content
Destination Spotlight
Facilities Spotlight
Curated Sponsor Pages
Meeting Essentials
Research
Custom Publishing
Lead Lifecycling
Infographics
Content Marketing
SOCIAL CHANNELS
Database Development
List Management
EVENTS
CMI 25
Pharma Forum
Las Vegas Corporate Invitational
Partnerships at major industry tradeshows
including: IMEX, ASAE, DMAI, FICP
MeetingsNet.com | 5
Website
MeetingsNet.com offers high-impact, interactive advertising
MeetingsNet is a powerful tool for building your
brand, connecting with meeting professionals, and
increasing your market presence. Reach a broad
meeting planner audience or microtarget with
MeetingsNet market segment sites for corporate,
medical, association, SMERF/religious and
more. Responsive design for optimal viewing
on mobile devices.
MeetingsNet.com Stats
1.4m
120k
520k
31k
1,000+
total page views from August 2014
to July 2015
average monthly impressions
visits to MeetingsNet.com from
August 2014 to July 2015
average monthly unique visitors
new registered users monthly
WEB PAGE*
MeetingsNet IdeaXchange content program provides
meeting professionals with regularly updated collections
of brief, conversational, personal, and provocative articles
written by well-known, respected, experienced and
articulate experts from the meetings and events industry
about the industry segments they represent- corporate,
incentive, medical, association, global, technology, and
much more. Experts develop followers, build a community
through social media, and attract new visitors looking to
learn more about meetings and incentives. Advertisers
earn exclusive placement on the IdeaXchange main home
page and the expert segment pages with Rising Star
standout banner placements.
6 | MeetingsNet.com
ANNUAL
PAGE
VIEWS
Corporate & Incentive; Financial & Insurance
331,391
Medical
90,442
Association
145,518
Video Marketing
Video now ranks among the top three most effective marketing
tactics for B2B marketers.** Marketing with video increases
brand awareness, lead generation, and online engagement.
Include your videos with your banner ad to maximize your
exposure and stand out from the rest.
*Source Omniture Site Selection Report, MeetingsNet,
August 1, 2014 – July 31, 2015
**Source: B2B Video Marketing Benchmark survey, Demand Metrick
Web Rates
Advertising Rates on MeetingsNet.com
Home Page/Article Pages
Banner Size
Sponsorship
Monthly Rate
Top Leaderboard (ROS)
728x90
Multiple or Single Sponsorship
Top Leaderboard Pushdown
728x90 expands to 728x180
Multiple or Single Sponsorship
Bottom Leaderboard (ROS)
728x90
Multiple or Single Sponsorship
Right Top Button
300x250
Maximum of 3 rotating Sponsors
SALES
Right Top Button Expanded
300x250 expands to 500x250
Maximum of 3 rotating Sponsors
REPRESENTATIVE
Right Top Button with Video
300x250
Maximum of 3 rotating Sponsors
FOR RATES
Right Middle Button
300x250
Maximum of 3 rotating Sponsors
Right Middle Button Expanded
300x250 expands to 500x250
Maximum of 3 rotating Sponsors
Right Middle Button with Video
300x250
Maximum of 3 rotating Sponsors
Interstitial
600x480
Week runs from Mon-Sun
Gallery Interstitial
300x250
Exclusive
Wallpaper
160x790
Left and Right Rail image
CONTACT YOUR
Advertising Rates on Content Categories of MeetingsNet.com
CONTENT CATEGORIES
Right Side Button 1*
(300x250)
Right Side Button 2*
(300x250)
Right Side Button 3*
(300x250)
Asscociation
Corporate & Incentive
CONTACT YOUR
Medical
SALES
Religious
REPRESENTATIVE
Global Meetings
FOR RATES
Meetings Tech
Event Planning
Event Design
Careers
Sites
Face2Face Blog
*300x250 expanded to 500x250 or embedded video: Additional $1765
Exclusive Sponsorship includes:
• Home Page of IdeaXchange: 300x250
• Expert Pages of IdeaXchange: 300x250
Monthly Rate: Contact your sales rep
Frequency Discounts:
• 3 months: 10% off rate card
• 6 months: 15% off rate card
• 9 months: 20% off rate card
• 12 months: 25% off rate card
MeetingsNet.com | 7
Behavioral Retargeting
Behavioral Retargeting is a tool to help your brand continue to reach our audience outside and beyond
MeetingsNet.com. Stay in front of your most valuable prospects online; MeetingsNet will serve your banner
ads to our users when they are on other sites, including Facebook and Twitter. Every time your ad is seen
your brand gains traction and more recognition.
MN extended ads program:
A MeetingsNet user visits our website, sees your web ad
running on MeetingsNet.com, leaves our site but will see your
ad on other sites they visit. Your display ad will not only be
seen by visitors on our site, but will remain top of mind in front
of your desired audience virtually anywhere they go online.
MN extended emails and
e-Newsletters program:
A MeetingsNet user receives your email promotion through
our efforts or through our e-Newsletters, opens the email,
goes online and sees your ad on non-MeetingsNet.com sites.
Get the most from your ad spend by continuously capturing
their interest and attention.
Net Rate: Contact your sales rep, 40k impression minimum
How Audience Extension works:
people visit a
1. Business
MeetingsNet site or receive
an email communication
leave without
2. They
clicking on your ad
A PENTON SITE
A PENTON SITE
YOUR
AD
YOUR
AD
while browsing the
3. Later,
web, they see your ad
again, recapturing their
interest
A PENTON SITE
YOUR
AD
8 | MeetingsNet.com
person
4. Business
responds to ad
A PENTON SITE
Page 1 of 1
e-Blasts
Mobile friendly version View in Browser
Bellagio Las Vegas
Page 1 of 2
Mobile friendly version View in Browser
Deliver your custom marketing
message to Meetings Industry
Executives
Your first thought is return on investment.
Your next will be how often you can return.
Share:
To STOP receiving promotional e-mails from Destination Cleveland, please click here.
334 Euclid Avenue, Cleveland, OH 44114
Your email address has not been given to any business partners. You received this email because you have an existing business
relationship with Penton Media, a division of Penton Media. Periodically, we may inform you of the latest offers and new products from
select business partners that we believe you will find helpful in your business or career. If you do not wish to be contacted with these
email messages, please click here.
e-BLASTS
REACH*
RATE
National
41,000
Corporate
27,000
CONTACT
Association
11,500
YOUR
Penton Media | Penton Media | 1166 Avenue of the Americas | 10th Fl, New York, NY 10036 | Privacy Policy
8/25/2015
Page 1 of 2
To discover all that Bellagio can do for your events, click here or contact
Mobile friendlySales,
version at
View
in Browser
Shelly Cruz, Executive Director of Convention
877.947.2777
or
[email protected].
Medical
9.100
SALES
West
7,400
REPRESENTATIVE
South
9,400
FOR
Midwest
8,900
RATES
Northeast/Mid-Atlantic
10,400
*Reach subject to change
©2015 MGM Resorts International®. All rights reserved.
8/24/2015
Add Video…
Plan on Atlanta
Page 1 of 2
Mobile friendly version View in Browser
Add Video to your e-Blast marketing to increase
responsiveness.
Forbes revealed 75% of executives watch business related
videos. Of those, 65% visit the marketer’s website after
viewing a video and 50% of those who viewed a marketing
video went on to make a purchase for their business.
Share:
To STOP receiving promotional e-mails from Hard Rock Las Vegas, please click here.
4455 Paradise Road, Las Vegas, NV 89109
Your email address has not been given to any business partners. You received this email because you have an existing business
relationship with American Cowman, a division of Penton Media. Periodically, we may inform you of the latest offers and new products
8/25/2015
Video enhancement: Contact your sales rep
Maui Jim
Page 1 of 2
Mobile friendly version View in Browser
Behavioral Retargeting
Refer to page 8
PLAN ON ATLANTA AND WATCH YOUR MEETING TAKE FLIGHT.
Atlanta's hospitality community delivers a spirit off collaboration, amazing amenities and easy access to
make your meeting a success. In addition to being home
ome to the world’s busiest, most efficient airport, our
award-winning dining scene and walkable convention & entertainment district surrounded by amazing
attractions and amenities creates the ideal destination
tion for your next meeting.
Learn more about how collaboration, convenience and amazing amenities produce a great meeting.
Custom e-Blast:
You provide the content and select the audience, we
produce and blast out to the MeetingsNet database
● Exclusive sponsorship e-mail
● Sent to MeetingsNet database
● Tracking capability
● No production - we develop
● Additional fees may apply
Atlanta Convention & Visitors Bureau
233 Peachtree Street, NE #1400
Atlanta, GA 30303
UNSUBSCRIBE
8/25/2015
Share:
To STOP receiving promotional e-mails from Maui Jim, please click here.
Maui Jim | One Aloha Lane | Peoria, IL 61615 | United States
Your email address has not been given to any business partners. You received this email because you have an existing business
relationship with Penton Media, a division of Penton Media. Periodically, we may inform you of the latest offers and new products from
select business partners that we believe you will find helpful in your business or career. If you do not wish to be contacted with these
email messages, please click here.
8/24/2015
MeetingsNet.com | 9
e-Newsletters
Align your marketing message with need-to-know
editorial content through MeetingsNet’s most relied
upon newsletters
MeetingsNet Today
Daily
MeetingsNet Today daily e-Newsletter compiled by our experienced editors, arrives in
39,000+ meeting planners inboxes at 7:00am (Monday – Friday) with a mix of meetings industry news, commentary, business travel tips, healthy living tips, business
trends, site news, and stats… it’s meetings and more!
Advertising Rates
ANNUAL FREQUENCY
1-5x
per year
6-19x
per year
20+
per year
Top Leaderboard 670x90
1st Center 180x150
with 50 words copy
2nd Center 180x150
with 50 words copy
CONTACT YOUR
SALES REPRESENTATIVE
FOR RATES
3rd Center 180x150
with 50 words copy
Siddiqui, Joanna
From:
Sent:
To:
Subject:
Association Meetings Direct
Monthly (1st Thursday of Month)
Monthly e-Newsletter delivered to the inbox of 13,800 association meeting planners,
featuring timely, targeted association planning information to help them perform their
jobs better.
Medical Meetings Direct Monthly (3rd Thursday of Month)
Associations Meetings Direct
View Web Version | Add to Safe Sender List
Association Meetings Direct
News & Analysis for the Association Meetings Professional
September 3, 2015
Legal Issues
From the editors of
MeetingsNet
6 Things Meeting Planners Need to Know
About Copyright
Bismarck Mandan CVB
By Sue Pelletier
Sandy Springs Hospitality &
Tourism
Write down an original idea and it belongs to you. But if your creative effort
falls within the scope of your job, it belongs to your employer. Read on for
more clarifications about intellectual property law as it pertains to meetings.
MeetingsNet Interactive
Magazine App
FULL ARTICLE
For professional meeting planners in the medical industry, covering breaking news for
CME professionals and medical, pharmaceutical, life science, and bio-med meeting
planners. Emailed to 6,800 medical meeting planners monthly.
Webinars
Pack Higher Expectations
Pack higher expectations and bring your
conference to Bismarck-Mandan, located in the
heart of North Dakota. Boasting the perfect mix of
hotel and conference rooms, restaurants,
shopping and recreational activities, the sister
communities have what it takes to give you and
your attendees a perfect meeting.
2nd Center • 180x150
2nd Right • 120x240
3rd Center • 180x150
4th Center • 180x150
10 | MeetingsNet.com
Boost Attendee Engagement:
Simple Steps for Social Media
Success , view on demand
Spark Inspiration! New Ideas
for Icebreakers, Award
Ceremonies, and Opening
Receptions, view on demand
7 Fresh Ways to Monetize Your
Mobile App, view on demand
Association Meetings
Direct
Medical Meetings
Direct
Top Center • 180x150
Top Right • 120x240
How to Plan Safe and Secure
Meetings Outside the U.S.,
view on demand
Advertisement
Advertising Rates
AD LOCATION • SIZE
Association Meetings Direct <[email protected]>
Wednesday, September 02, 2015 2:58 PM
Siddiqui, Joanna
* TEST * 6 Things Meeting Planners Need to Know About Copyright * TEST *
Issues and Trends
7 Steps to Better Event E-mail
Invites , view on demand
Beware: Disrupters Are Out to Get Your
Association’s Meetings
Room Blocks and Red Flags:
How Hoteliers Think, view on
demand
“
By Sue Pelletier
Questions association meeting planners need to address now so you can
protect your bottom line from getting walloped by changes in technology,
attendee behavior, and the new sharing economy.
I’ve cancelled every newsletter and
magazine subscription except yours.
I cover meetings as part of my training responsibilities at my non profit.
Upcoming
Events
I’m very busy! Yet, you’ve been
able
to draw me in with catchy titles and
interesting content. Thank you.
FULL ARTICLE
CONTACT YOUR
SALES REPRESENTATIVE
FOR RATES
So You Think Your Event Web
Site Is Working?, view on
demand
Solutions to Shrinking Meeting
Budgets, view on demand
Advertisement
Sandy Springs, GA
Located in Atlanta's dynamic metro north, Sandy
Springs is minutes from shopping, dining or
visiting one of the many area attractions. Sandy
Springs Hospitality & Tourism offers
complimentary resources to trip planners:
discounted pricing at our 20 area hotels; event
site tours, welcome bags delivered to your hotel
and more!
Solutions
”
IMEX America, October 13–15,
Las Vegas
IAEE Expo! Expo! Annual
Meeting and Exhibition,
December 1–3, Baltimore
PCMA Convening Leaders,
January 10–13, Vancouver
— Ramona Miller
Board Development & Technology
Manager, NC School Boards Association
1
Interactive Magazine
MeetingsNet Magazine is Available Everywhere from
Anywhere — Desktop, Mobile or Tablet Device!
MeetingsNet is at the forefront of the new publishing era with our
magazine app and digital edition providing meeting planners an
interactive, engaging format which includes built-in videos, links,
photo galleries, and far more content. Carefully curated by highly
experienced editorial professionals offering in-depth, targeted
coverage in corporate, incentive, pharma, medical, financial,
insurance, SMERF, and association.
In Every Issue:
●
●
●
●
●
●
●
●
Corporate
Medical
Association/SMERF
Financial & Insurance
Sites/Destinations
Photo Galleries
Technology
And more ...
CVB Guide
Connecting Meeting Professionals with Destination
Marketing Organizations
The guide highlights how meeting pros can effectively
use DMOs for the smallest to largest meeting or event.
Advertisers receive an ad in the MeetingsNet interactive
magazine in April and inclusion in our CVB promotional
e-Blast (photo, URL, and 50 words of text).
Ad Close: 2/19
Materials Due: 2/29
MeetingsNet.com | 11
Editorial Calendar
JANUARY
FEBRUARY
MARCH
Ad Close: 12/7/15
Materials Due: 12/10/15
Ad Close: 01/6/16
Materials Due: 01/11/16
Ad Close: 02/5/16
Materials Due: 02/10/16
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• SMERF
• New & Renovated Facilities*
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• Sports
• California*
• Mid-Atlantic
APRIL
MAY
JUNE
Ad Close: 03/4/16
Materials Due: 03/9/16
Ad Close: 04/5/16
Materials Due: 4/11/16
Ad Close: 05/5/16
Materials Due: 05/10/16
• Annual MeetingsNet/
IRF Incentive Travel Survey
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• SMERF
• South Central*
• CVB Guide*
• Golf
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• Southwest*
• Carolinas/GA*
• Gaming*
• Hawaii*
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• SMERF
• Mid-South*
JULY
AUGUST
SEPTEMBER
Ad Close: 06/6/16
Materials Due: 06/11/16
Ad Close: 07/6/16
Materials Due: 07/11/16
Ad Close: 08/5/16
Materials Due: 08/10/16
Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• Sports
• Northeast*
• Texas*
• Hotels/Resorts/
Cruises*
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• SMERF
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• Midwest*
• Caribbean*
• Asia*
• Merchandise & Gift Card
Research Report
OCTOBER
NOVEMBER
DECEMBER
Ad Close: 09/6/16
Materials Due: 09/12/16
Ad Close: 10/5/16
Materials Due: 10/10/16
Ad Close: 11/4/16
Materials Due: 11/9/16
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• SMERF
• Mountain*
• Mexico*
• CVBs/
Convention Centers*
• Holiday Gift Guide*
• Corporate & Incentives
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• Green Meetings
• Las Vegas Supplement
• Canada*
• Merchandise & Gift Cards
• Association
• Medical
• Financial & Insurance
• Meeting Technology
• SMERF
• Florida*
• International*
12 | MeetingsNet.com
*Specials: Space close first of month for inclusion in editorial
App & Digital Edition Advertising
Business driven
ad opportunities
Static Ad,
Web Enabled
Scrolling
Multi-Page Ad
Features:
• Web enabled and
social media links
• 1536 pixels wide x
2048 pixels high
• PDF of current print
ad accepted
Features:
• Multi-pages of smooth
vertical scrolling creative
• PDF of current print ads
accepted
Video Ad
Features:
• Video cached in the device
• Can play full screen or
embedded on the page
• Video file must be provided
Ad Opportunities
Slideshow Ad
Features:
• Place up to 6 photo
images
1x Net Rate
3x Net Rate
6x-12x Net Rate
Static Ad, Web Enabled
Video Ad
Slideshow Ad
CONTACT YOUR
SALES REPRESENTATIVE
FOR RATES
Scrolling 2-3 Multi Page Ad
Guaranteed first three ad position placements - 20% Premium
MeetingsNet.com | 13
App & Digital Edition Guidelines
MeetingsNet interactive magazine
MeetingsNet will accept print PDF magazine files for
static ads, scrolling multi-page units and video ads
• PDF FORMAT: Advertisers are encouraged to submit a high quality PDF at
least 264 ppi with fonts embedded
• PREFERRED APPLICATIONS: Ad layouts should be created using Adobe
InDesign. Provide all supporting graphics and fonts with file
• PHOTO ELEMENTS: At least 264 ppi
• FONTS: When submitting file, include screen and fonts. For illustrations, it
is recommended to convert text to outline, however outline text should be
created in black channel only
• LETTERING: Minimum suggest font size 8pt
• VIDEO: For Video ads, MP4 files must be provided
Ads can also be specifically
created for the tablet.
Tablet Specific Production Guidelines for Static Ad,
Slideshow Ad, Video Ad, and Scrolling Ad:
• PORTRAIT VIEW: 1536 pixels wide x 2048 pixels deep.
• RESOLUTION: 264 ppi
• COLOR: RGB
• IMAGE FORMAT: JPG or PDF files preferred
• MINIMUM SUGGESTED FONT SIZE: 8pt
• FILE FORMAT such as InDesign native files with associated fonts and
graphics will be accepted
• PACKAGE FILE to ensure you have all the necessary files, including fonts,
use the InDesign “Package” feature. These files must be compressed into
zip files
• We accept high resolution PDF files with fonts embedded and JPG files
1536
pixels wide
x
2048
pixels deep
14 | MeetingsNet.com
Upload Instructions
For upload instructions, please contact
Denise Walde
PRODUCTION CONTACT:
Denise Walde
[email protected]
Direct Line (913) 967-1696
Additional Ad Specs For:
Slideshow Ad
(Place up to 6 photo images)
• Provide one PDF or JPG file with hyperlinks, plus images for the slideshow
component
• The slideshow is in a popup window over the static ad
• All images for the slideshow must be the same orientation, portrait or
landscape (not a mixture of the two)
• You can have up to 6 images
• Please provide JPG images, slideshow images need to be 4 or 5 inches
wide and at least 264 dpi
• Specify the desired order of the slideshow & number the images accordingly
Video Ad
(Can play full screen or embedded on the page)
• Provide one PDF or JPG file with hyperlinks, video is placed on top of the
static portion to add interactivity
• Video can be in a popup window or inline with auto start
• A standard video button is placed on the ad by our designer
• Supply native MP4 file
• Video Specs for iPad and Android
• High quality video for both iPad and Android (not applicable for all Android
devices)
• Codec: H.264; Resolution: 1280x720 px; Sequence: 30 fps;
File Format: .mp4; Bitrate: 2mps (we recommend to lower this)
• Audio settings: Codec: AAC-LC; Bitrate: 128kbps; File format: .mp4
Scrolling Ad
(Multi-pages of smooth vertical scrolling creative)
• Provide one PDF or JPG file with hyperlinks for each scrolling ad matching
tablet specific production guidelines
• Consists of more than one PDF or JPG file
• Ad can scroll DOWN or ACROSS, please design ad accordingly, include a
down or across arrow in the ad design
• If ad scrolls DOWN: provide at least two separate PDF or JPG files to form
the static portion of the ad
• If ad scrolls ACROSS: the ad will appear seamless with no gutter and should
be designed accordingly having the width of two screens
• Specify the order of the scrolling content by labeling: page 1, page 2, etc.
Events
TOP 25
MEETING &
INCENTIVE
COMPANIES
CMI 25
Pharma Forum
The CMI 25 program gives you access to a select list of the
largest and most influential corporate meetings and incentive
companies in the North American corporate market.
New York Marriott Marquis
March 20-23, 2016
The CMI 25 elite roster, compiled by the editors of
MeetingsNet and referenced yearlong by meeting decisionmakers.
Sponsorship includes:
• Ad in the MeetingsNet magazine app September issue
• 300x250 banner on the CMI 25 page of MeetingsNet.com
• Two invitations to the exclusive CMI 25 reception during
IMEX America
Reservation Deadline: August 15, 2016
What those who plan meetings for pharmaceutical, bioscience,
medical device, and other life sciences companies need to
know to plan internal meetings and meetings for healthcare
professionals that are effective and compliant with the PhRMA
and AdvaMed Codes, Open Payment Acts, state laws,
international guidelines and more.
Backed by a decade of delivering the most compelling
and comprehensive meeting management event for the life
sciences industry, Pharma Forum convenes more than 250
key stakeholders to address the most critical trends affecting
the meeting management industry. With powerful educational
and networking opportunities, this is the can’t-miss conference
of the year for learning and engagement.
Network and attract business prospects. Become part
of the Pharma Forum community.
Contact your sales representative to learn more about
what partnerships await you.
MeetingsNet.com | 15
Webinars & Events
Establish a live connection to generate highly qualified leads!
Webinar Rates:
• Educational Webinar Sponsorship: (up to 3 sponsors
per webinar)
• Exclusive Custom Webinar: One Sponsor per webinar, contact your sales
representative for rates
• “Doing Business In” Global Webinar
Trade Shows
Establish Critical Face-to-Face Connections with Hundreds of Hot
Prospects in a Trade Show Environment
Trade shows allow you to meet in-person with hundreds of clients and
prospects, cut travel costs, demo your products, promote your brand, and
answer questions. MeetingsNet maintains partnerships with trade shows in
every market niche and provides year-round face-to-face coverage of the
entire meetings industry.
16 | MeetingsNet.com
JAN
FEB
MAR
APR
• Logo in marketing campaigns (up to three e-mail blasts) in weeks
leading up to webinar
• Logo on information/registration web pages
• Logo as live hyperlink on viewer panel during live event
• Logo in follow-up thank you message e-mailed to registration and attendee list
• Registered contact list for all event registrations
• Feedback reports for live event traffic statistics and statistical reports of
viewer surveys taken during and after the event
• Archive webinar for one year with updated registration contact information
Medical Meetings Focus
Target Audience: Medical,
Corporate, Association
MAY
Webinar Sponsorship Includes:
Financial/Corporate
Meetings Focus
Target Audience: Corporate
Association/SMERF Focus on
Convention Bureaus
Target Audience: Association,
Medical, Religious
JUN
• “Doing Business In” Global Webinars: A 30-minute webinar focusing on
one country or city, based on the sponsor providing meeting planners with
everything they need to know about doing business in the specific country
or city, including basics such as customs, best practices, protocol, industries known for, cultural practices, pricing practices at hotels and convention centers, and more; showcasing the city’s or country’s assets.
Association/SMERF Focus on
Convention Centers
Target Audience: Association,
Religious
Beyond Borders: Taking
Meetings Outside the USA
Target Audience: International
JUL
• Exclusive Custom Webinar: our professional editors will collaborate with
an individual sponsor to develop a topic, the MeetingsNet team will execute
and market the webinar program to meet the single-sponsor’s goals.
Social Media
Target Audience: All of
MeetingsNet
FACE-TO-FACE
Pharma Forum, East Coast
Target Audience: Medical
MeetingsNet Las Vegas
Corporate Invitational
Medical Meetings Focus
Target Audience: Medical
AUG
• Educational Webinar Sponsorship: sponsor a webinar topic developed
by our expert editorial team appropriate for all meeting planners or topics
specific to a particular market segment. Topics included on the calendar.
WEBINARS
Using Merchandise in
Meetings
Target Audience: Corporate
SEP
Webinar Opportunities:
MeetingsNet 2016 Event Series:
Legal Issues for Meeting
Managers
Target Audience: All of
MeetingsNet
OCT
• Prospective leads for your sales and marketing team
• Brand exposure through marketing initiatives
• Increased brand awareness through numerous touch point exposures
• Expert education to the market
• Measurable results
• Full service-execution program: MeetingsNet handles everything for you!
Medical Meetings Focus
Target Audience: Medical
NOV
Webinar sponsorship provides:
Trends in Meetings
Target Audience: All of
MeetingsNet
Sponsorship at
CMI 25 Reception
Target Audience: Corporate,
Financial, Medical
MeetingsNet is a CMP Preferred Provider with the
Convention Industry Council (CIC).
Marketing Services
Lead generation, brand awareness, and establish your
company as an industry thought leader
Meeting Essentials Special Reports
Sponsor a Meeting Essentials
unique topic on MeetingsNet.com.
Online editorial feature that drills down
on a specific meetings topic with
best practices, case studies, and top
strategies viewed in a gated section
requiring registration to view content.
Sponsorship of Meeting Essentials not
only provides thought leadership positioning as a partner with
MeetingsNet, but also provides leads of all registrants to the
topic.
Sponsorship also includes banners and e-blasts.
Rich Media Ads
With IAB Rising Stars and PageWrap, Penton’s High Impact ad
formats are designed to drive engagement and awareness of
an advertiser’s brand and messaging.
SmartReachTM
Self-reported data from 18M business decision makers in 16
markets.
Infographics
Draw a wider viewing audience into information that might
otherwise be hidden in long-form content with the use of data
visualization and social sharing.
Top 10 Cards
Brief, punchy pieces that provide a series of tips or steps
that help your customers solve a problem or guide them in a
buying decision.
Strategic Insights Study
Custom-designed service that creates an actionable marketing
plan out of audience-centered research. Analysts use business
intelligence to align messaging, content and media channels
unique to your target audiences.
Blog Content
Sponsored Curated
Landing Page
Grow Brand Awareness
Place your Company’s
Mini-Landing Page on
MeetingsNet.com
Custom design your own
mini-landing page on the
MeetingsNet Web site. This
is a unique way to show
off every aspect of your
property to the MeetingsNet audience. Include white papers,
videos, photo galleries, hot dates, promotions, sweepstakes,
social buttons, RFP links etc. Your mini-page will be fully
supported by MeetingsNet e-blasts and social media
promotions.
Content Channels
Align your products and services with an established
industry brand to create brand awareness and gain thought
leadership.
e-Newsletters
Highly engaging editorial content created for your target
customer/market that we market to Penton audiences.
Lead Lifecycling
Use a combination of expert content, targeted email
communications and behaviorial data to nurture, score and
qualify prospects.
White Papers/ Essentials Guide
Establish subject matter expertise and thought leadership
while driving high quality leads.
Custom Research
Uncover valuable insight and guidance to more deeply
understand your audience, expand into new markets, test
product concepts or refine your strategic plans.
Create an on-going discussion with your target markets with
content written by industry experts.
MeetingsNet.com | 17
Digital Production Specifications
WEBSITE AD TECHNICAL SPECIFICATIONS
More detailed specs available upon request.
• ONLINE FORMATS ACCEPTED: GIF, Animated GIF, JPG, Flash,
Unicast, PointRoll, Eyeblaster, Enliven, Bluestreak, Motif.
• IMAGE DIMENSIONS AND FILE SIZES: 728x90, 300x250, 40k max file
size. 640x480, 50k max file size
• FRAMES AND LOOPING: Max Frames = 4, Looping = 3X
• 3RD PARTY AD SERVING: Most 3rd Party Ad tags including DART, Atlas,
Bluestreak, and Mediafarm accepted. All 3PAS must be accompanied by
anticaching documentation. ALL Rich Media must be accompanied by
a standard GIF for use as fall back for non-rich media enabled browsers.
Standard turnaround time for Banners is 2 business days for non-Rich
Media and 5 business days for Rich Media. ALL Rich Media must include
a target=blank command that will launch a new browser. Include referring
URL.
• UPLOAD ALL MATERIALS TO: https://penton.sendmyad.com
(instructions below)
e-NEWSLETTER SPECIFICATIONS:
ASSOCIATION MEETINGS DIRECT AND
MEDICAL MEETINGS DIRECT
• FORMATS ACCEPTED: GIF, Animated GIF or JPG files only. No Rich
Media or Flash.
• IMAGE DIMENSIONS AND FILE SIZES: 180x150 button, 15-20k, 50
words of copy; 120x240 half tower, 25K, 25 words of copy
• FRAMES AND LOOPING: Max Frames = 4, Looping = 3 times
• 3RD PARTY AD SERVING: Most 3rd Party Ad tags accepted. 3rd Party
Ad tags for e-newsletters must be standard IMG SRC and HREF tags only.
All 3PAS must be accompanied by anti-caching documentation.
• MATERIALS DUE: 5 business days prior to e-newsletter blast. Upload all
materials to https://penton.sendmyad.com (instructions below)
ENEWSLETTER SPECIFICATIONS:
MEETINGSNET TODAY DAILY
• FORMATS ACCEPTED: GIF, Animated GIF or JPG files only. No Rich
Media or Flash.
• IMAGE DIMENSIONS AND FILE SIZES: 670x90, 15-20k; 180x150
button, 15-20k, 50 words of copy
• FRAMES AND LOOPING: Max Frames = 4, Looping = 3 times
• 3RD PARTY AD SERVING: Most 3rd Party Ad tags accepted. 3rd Party
Ad tags for e-newsletters must be standard IMG SRC and HREF tags only.
All 3PAS must be accompanied by anti-caching documentation.
• MATERIALS DUE: 5 business days prior to e-newsletter blast. Upload all
materials to https://penton.sendmyad.com (instructions below)
BEHAVIORAL RETARGETING
For Retargeting specs, CLICK HERE or visit:
http://penton.com/customs/SR-Collateral/PentonAudExtensionAdSpecs.pdf
e-BLASTS SPECIFICATIONS
• FORMATS ACCEPTED: HTML, (not accepting rich media at this time),
inline coding
• IMAGE DIMENSIONS AND FILE SIZES: Recommended width is 600
pixels. Height should be under 600 pixels to minimize scrolling, but will
be dependent on the amount of text included in the email. Provide URL.
Recommend total file size of 40k, with images no larger than 32k.
• MATERIALS DUE: 7 business days prior to email deployment.
Send targeted e-Blast materials to [email protected]
VIDEO POSTCARD SPECIFICATIONS
• PREPRODUCED VIDEO: recommended time 3-5 minutes
• e-POSTCARD DESIGN: 300x400
• COMPANY LOGO: 7 days prior to email deployment. Send e-postcard
materials to [email protected]
• COMPANY LOGO
• 2 BANNER ADS: 728x90 and 160x600
• RECOMMENDED FORMAT: Flash
• RECOMMENDED FILE SIZE: less than 90MB
IN-ARTICLE VIDEO AD SPECIFICATIONS:
• RESOLUTION MAX: 1920x1080; Min 640x360
• MAX FILE SIZE: 20MB
• VIDEO FORMAT: All video formats: FLV, MP4, MOV, VAST, VPAID*,
Youtube videokey
• LENGTH: 15-60 seconds is optimal
• ASPECT RATIO: 16:9 (4:3 not supported)• CODEC: Any video codecs
format, except: ProRes 4444, HDV 720p60, Go2, Meeting 3 & 4, ER AAC
LD, REDCODE
• SOUND SETTING: On
• MATERIALS DUE: 10 business days before Campaign starts. Upload all
materials to https://penton.sendmyad.com
*VPAID does not currently work on mobile.
*Due to the large amount of 3rd video providers please test VPAID with your
Account Manager before the campaign is set to launch.
WEBSITE AND ENEWSLETTER AD UPLOAD ONLY:
https://penton.sendmyad.com
1) Create an account
2) Select a media profile for Meetings
3) Upload your ad materials
Questions, email Jimena Canacari at [email protected]
18 | MeetingsNet.com
Contact Information
Alaska, Arizona, California, Colorado, Hawaii,
Idaho, Kansas, Louisiana, Mississippi,
Montana, Nebraska, New Mexico, Nevada,
North Dakota, Oklahoma, Oregon, South
Dakota, Texas, Utah, Washington, Wyoming,
Western Mexico
Lisa K. Perrin
LKP Media Services, Inc.
[email protected]
Phone: 818-871-0950
Alabama, Arkansas, Connecticut, Delaware,
District of Columbia, Florida, Georgia, Illinois,
Indiana, Iowa, Kentucky, Maine, Maryland,
Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York,
North Carolina, Ohio, Pennsylvania, Rhode
Island, South Carolina, Tennessee, Vermont,
Virginia, West Virginia, Wisconsin, Canada,
India, Europe, South America, Africa, United
Arab Emirates & Middle East, Bahamas, Bermuda, Caribbean, Eastern Mexico
Bonnie Rayfield-Warg
Sales Account Executive
bonnie.rayfi[email protected]
Phone: (212) 204-4307
Asia, Australia, New Zealand
Hazel Li
Account Director, InterAct Media & Marketing
[email protected]
Phone: (65) 6728-2396
MeetingsNet.com | 19