Know Your Clothes Noses!

‘Know Your Clothes Noses!’ – Comic Relief’s Red Nose Day Clothes Nose Pin Badges
1995 – 2009
Around the middle of the 1990s Comic Relief began to widen their range of Red Nose
Day merchandise. The RND clothes nose pin badge was a new product which first
appeared in 1995. Red Nose Day that year brought us the adventurous colour change
nose, which changed colour at body temperature, either from red to pink, or red to
yellow. The noses were great fun, but there was a desire to provide more subtle
insignia for those who wanted to show support for the charity without looking like a
clown for the whole day; the smart-looking clothes nose pin seemed to fulfil this
market.
The idea for the first pin was devised by Grant Morgan, chairman of the Louis Kennedy
Partnership and the badges are made by their sister business, The Big Badge Company,
in Finchley. Louis Kennedy is the UK’s leading cause-related marketing agency,
licensing product for charities. Morgan and his team have set up licensing deals for
around 70 charities. The growing sophistication among charities in forging strong
cause-related marketing (CRM) alliances with commercial partners has no better
example than Comic Relief and the retail brand Sainsbury, to gain maximum exposure
for Red Nose Day’s noses and pin badges and other accessories.
The Big Badge Company is the UK’s premier designer and distributor of badged product
from buttons to shaped badges, using a wide range of traditional and innovative
materials.
Grant Morgan - Chairman, Louis
Kennedy
“Louis Kennedy is the UK’s leading
Cause-Related Marketing agency,
acknowledged by the Institute of
Sales Promotion, the European
Federation for Sales Promotion and
the BBC, for a unique and unrivalled
approach to partnership marketing
and creative fundraising.
Fair and ethical trade lies at the
heart of our ethos, addressing
globally sensitive issues including child/forced labour, health & safety, worker’s rights and
collective bargaining. Our initiatives and partnerships have net in excess of £50 million for
national charities.
Following a fifteen-year association, Louis Kennedy has become synonymous with Comic Relief’s
Red Nose Day, respecting early on that there were discreet supporters who would prefer to
evidence this without the desire to dress like a clown. And so the now famous ‘clothes nose’ was
born.
On message, this little statement makes a big noise with only the date changing year on year. The
trend was bucked in 2003 when a hair profile was added and in 2005 glitter enamel was used. A
first for the charity. Manufactured from die-stamped iron, gold plated and then enamel filled with
a butterfly clutch, each badge is placed onto a skin wrapped backing card and distributed in a
branded counter display unit at till point.
Millions are sold each and every Red Nose Day and we believe that 2009 shall be no exception”.
But how well do you remember your RND clothes nose badges? Remind yourself
what they look like and find out the facts and figures for each in the survey below.
1995 Friday 17th March 1995
5th Red Nose Day
1st Clothes Nose Pin Badge
Slogan: ‘the clothes nose – wear it on your
clothes instead of your nose!!’
□ THE PIN BADGE
Red enamel, white reflection motif.
Butterfly clutch. Diameter 15mm.
Mounted on backing card 70mm X 59mm,
inside polythene bag with staple
closure.
□
INSCRIPTION
Front: ‘nose’
Back: ‘COMIC RELIEF ©’
□ DESIGN
Louis Kennedy Partnership
□ MANUFACTURE
The Big Badge Company
□ BACKING CARD
Bang on the Door
□ NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
475,000
1997 Friday 14th March 1997
6th Red Nose Day
2nd Clothes Nose Pin Badge
Slogan: ‘the clothes nose – wear it on your
clothes instead of your nose’
□ THE PIN BADGE
Red enamel, white reflection motif.
Butterfly clutch. Diameter 15mm.
Mounted on backing card 79mm X 59mm,
inside polythene bag with staple
closure.
□
INSCRIPTION
Front: ‘nose ‘97’
Back: ‘COMIC RELIEF ©’
□ DESIGN
Louis Kennedy Partnership
□ MANUFACTURE
The Big Badge Company
□ BACKING CARD
Bob Dewar and
Foresee Ltd
□ NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
550,000
1999 Friday 12th March 1999
7th Red Nose Day
3rd Clothes Nose Pin Badge
Slogan: ‘THE CLOTHES NOSE –
WEAR IT ON YOUR CLOTHES
INSTEAD OF YOUR NOSE’
□ THE PIN BADGE
Red enamel, white reflection motif.
Butterfly clutch. Diameter 15mm.
Mounted on skin fronted square
backing card 55mm X 55mm.
□
INSCRIPTION
Front: ‘nose ‘1999’
Back: ‘THE BIG
BADGE COMPANY /
0181 371-8752 ’
□ DESIGN
Louis Kennedy Partnership
□ MANUFACTURE
The Big Badge Company
□ BACKING CARD
Wickens Tutt
Southgate
□ NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
900,000
2001 Friday 16th March 2001
8th Red Nose Day
4th Clothes Nose Pin Badge
Slogan: ‘THE CLOTHES NOSE –
WEAR IT ON YOUR CLOTHES
INSTEAD OF YOUR NOSE’
□ THE PIN BADGE
Red enamel, white reflection motif.
Butterfly clutch. Diameter 15mm.
Mounted on skin fronted circular
backing card of 56mm diameter.
□
INSCRIPTION
Front: ‘nose 2001’
Back: ‘THE BIG
BADGE COMPANY /
0208 371 8752 ’
□ DESIGN
Louis Kennedy Partnership
□ MANUFACTURE
The Big Badge Company
□ BACKING CARD
Brandhouse WTS
□ NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
1,200,000
2003 Friday 14th March 2003
9th Red Nose Day
5th Clothes Nose Pin Badge
Slogan: ‘THE BIG HAIR-DO BADGE IT’S FOR YOUR CLOTHES NOT YOUR NOSE
'COS THAT WOULD HURT & BE SILLY!’
For the discerning person with an eye
for style and a big, big heart.
□
THE PIN BADGE
Red reflective translucent enamel,
white reflection motif, spiky hair
profile across top edge. Butterfly clutch.
Width 17mm. Height 16mm.
Mounted on skin fronted smiley face
with spiky hair backing card of
width 85mm and height 84mm.
□ INSCRIPTION
Front: ‘nose 2003’
Back: blank
□ DESIGN
Louis Kennedy Partnership
□ MANUFACTURE
The Big Badge Company
□ BACKING CARD
Brandhouse WTS
□
NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
1,400,000
2005 Friday 11th March 2005
10th Red Nose Day
6th Clothes Nose Pin Badge
Slogan: ‘A LOVELY CLOTHES NOSE
FOR THE 10th RED NOSE DAY’
□
THE PIN BADGE
Red glitter enamel, gold inscription
with number ‘10’ in centre. The ‘0’
contains a small reflection motif
in red enamel. Butterfly clutch.
Diameter 15mm. Mounted on skin
fronted backing card in the shape
of a stylised ‘Chad’ with koosh hair.
Width 91mm and height 88mm.
□ INSCRIPTION
Front: ‘1985-2005 / 10 /
red nose days’
Back: blank
□ DESIGN
Louis Kennedy Partnership
□ MANUFACTURE
The Big Badge Company
□ BACKING CARD
Brandhouse WTS
□
NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
1,200,000
2007 Friday 16th March 2007
11th Red Nose Day
7th Clothes Nose Pin Badge
Slogan: ‘THE BIG ONE THE RED NOSE FOR YOUR CLOTHES’
□
THE PIN BADGE
Red glitter enamel, gold inscription,
larger than usual, diameter 20mm.
Butterfly clutch. Mounted on square
backing card (90mm X 90mm), inside
cellophane wallet with adhesive
strip seal.
□
INSCRIPTION
Front: ‘THE BIG ONE
RND 07’
Back: blank
□ DESIGN
Louis Kennedy Partnership
□
MANUFACTURE
The Big Badge Company
□
BACKING CARD
Brandhouse WTS
□
NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
1,250,000
2009 Friday 13th March 2009
12th Red Nose Day
8th Clothes Nose Pin Badge
Slogan: “NOSE UP YOUR CLOTHES!”
If you are subtle, stylish and
sophisticated, the Red Nose Pin
Badge is just the thing for you’.
□
THE PIN BADGE
Red glitter enamel, gold inscription,
with ‘O’ in NOSE containing a small
reflection motif, and circle bearing
‘09’ in red glitter enamel.
Butterfly clutch. Diameter 15mm.
Mounted on small rectangular backing
card (width 40mm; height 60mm), inside
cellophane wallet with adhesive
strip seal.
□
INSCRIPTION
Front: ‘RED \ NOSE \
DAY 09’
Back: blank
□ DESIGN
Louis Kennedy Partnership
□
MANUFACTURE
The Big Badge Company
□
BACKING CARD
Plane Talking Products Ltd
□ NUMBER OF RND
CLOTHES NOSE PIN
BADGES SOLD
630,268