2007 Downtown Project Area Section

THE CITY OF LONG BEACH
REDEVELOPMENT AGENCY
2007 YEAR END PROJECT REPORT
BUILDING A BETTER LONG BEACH
333 West Ocean Boulevard . Long Beach, CA 90802 . 562.570.6615 . rda.longbeach.gov
ACKNOWLEDGEMENTS
For over 45 years, the Long Beach Redevelopment Agency’s mission has been to enhance the
quality of life by improving blighted areas of Long Beach, revitalizing neighborhoods, promoting economic
development, creating jobs, providing affordable housing and encouraging citizen participation.
There are many individuals and organizations that play a critical role in our success. We would
not be able to fulfill our mission without the visionary leadership of the Agency Board, who lend their
invaluable time and expertise to our cause. Each month the dedicated citizens who comprise our Project
Area Committees gather to discuss ways we can improve our neighborhoods. Our elected
representatives on the City Council provide guidance and support for our projects, and our numerous
partnerships with public and private entities help us achieve the many milestones we have reached.
Finally, the dedicated men and women who make up the Agency’s diverse and talented staff work
tirelessly to bring our grand visions to fruition. We are Building a Better Long Beach, and the community
is taking notice.
By promoting and leveraging our partnerships, we have kept pace with our growing economy
while respecting and preserving Long Beach’s rich heritage as one of the most diverse cities in the nation.
In 2007, the Agency invested $34.8 million in the revitalization of our neighborhoods in order to achieve
an enhanced quality of life. We also worked hard to meet the most basic needs of area residents, with
over $8.5 million for new streets, medians, sidewalks and other public facilities. In order to create a
healthier environment for our children and families to play and thrive, we spent $7.9 million on new and
expanded parks and open spaces. In addition, the Agency contributed $17.6 million towards building
high-quality, safe and affordable housing developments.
I am proud of the progress that we made this year. The pages of this report reflect how much we
have accomplished and the great strides we have taken towards revitalizing our communities. We
established tremendous momentum in 2007, and look forward to building on that momentum in 2008. I
invite you to share in our successes, and thank you for your continued support and partnership in Building
a Better Long Beach.
Craig A. Beck
Executive Director, Long Beach Redevelopment Agency
AGENCY BOARD
THOMAS FIELDS, CHAIR
A longtime resident of Long Beach and current Chair of the Agency,
Thomas Fields is a writer and producer and owns his own marketing
company, Thomas Fields Associates. He has written commercials and
advertising for such clients as Nissan, Chevrolet, Toyota, Evian, Burger
King, California Angels and Prudential. Thomas has long been active as a
volunteer in the City of Long Beach and is former Chair of the Long Beach
Planning Commission.
WILLIAM BAKER, VICE CHAIR
William Baker is a Long Beach native and graduate of Long Beach public
schools. He served in the U.S. Navy from 1943 to 1946; when he came
home, got married and raised two children. Bill lives in the same house he
bought in 1948 and is a 60-year member with the Building Trade Union. In
1955 he started Bestell Company, a design and engineering business that
fabricated structural steel and metal buildings and grew to a national firm
with plants in California, South Carolina and Texas. Bill has been an active
volunteer in the City of Long Beach, serving on committees and
commissions since the 1970s.
DIANE ARNOLD
Diane Arnold is a Long Beach native, mother of six and owner for more
than 40 years of a family-owned beauty supply business on Pine Avenue.
Diane, a graduate of Long Beach schools, attended Poly High and Long
Beach City College. Diane has been a longtime volunteer in the city,
involved in the Downtown Long Beach Associates, Central PAC and a
number of other civic and school organizations. Diane retired in 2005 and
has been devoting her time to the Redevelopment Agency Board and other
community activities.
AGENCY BOARD
JOHN THOMAS, AICP
Born and raised in Fullerton, John considers Long Beach to be his adopted
home. After moving to Long Beach in 1990, he became active in many
community organizations, serving on the Boards of the Historical Society of
Long Beach, Bluff Heights Neighborhood Association, and is co-author of
Long Beach Art Deco. He is a passionate collector of art deco and a period
enthusiast. He is currently a Manager in the Community Development
Department at the City of Rancho Cucamonga, and a member of the
American Institute of Certified Planners. John has owned and operated two
small businesses in Long Beach for over 10 years, and was appointed to
the RDA Board after serving 7 years on the Community Development
Advisory Commission.
JOHN CROSS
John Cross has lived in Long Beach since 1961. He has served the City as
Chair of the Citizen Police Complaint Commission, and has also served on
the Code Enforcement Team for West Long Beach, the Mayor's Task
Force on Commissions, Senator Lowenthal's Environmental Advisory
Group and as President of the West Long Beach Association. Mr. Cross is
retired from ARCO, and has been an active Member of the Westside PAC
for many years.
VIVIAN TOBIAS
Vivian Tobias was born and raised in Long Beach and is a graduate of
Poly High School, Stanford University and UCLA. Currently an analyst and
representative for a large insurance company, Vivian has long been active
in community and political organizations. She has served on numerous
committees including the Mayor’s Multi-Cultural Advisory Committee, the
Long Beach Affordable Housing Coalition and the Fair Housing Foundation
of Los Angeles. She has also served on the Los Angeles County
Democratic Central Committee and is a longtime advocate in Central Long
Beach, serving on the Central Project Area Committee since 2000.
AGENCY BOARD
REDEVELOPMENT AGENCY FY 2007 EXPENDITURES
$8,536,000
Housing Set-Aside
$17,635,000
$7,990,000
Neighborhood Revitalization
Corridor Revitalization
$18,380,000
$34,819,000
Open Space & Public Art
Infrastructure
City of Long Beach Redevelopment Agency
FY 2007 Expenditures*
Central
Housing Set-Aside
$
Neighborhood Revitalization
3,596,000
18,062,000
Downtown
$
West Long
Beach
Industrials
North
3,826,000
$
7,268,000
8,024,000
$
6,698,000
2,189,000
Program Total
$
17,635,000
34,819,000
2,791,000
Corridor Revitalization
5,913,000
0
12,060,000
407,000
18,380,000
Open Space/Public Art
7,091,000
275,000
570,000
54,000
7,990,000
Infrastructure/Public Improvements
1,635,000
539,000
6,163,000
199,000
8,536,000
Project Area Total
$
36,297,000
$ 11,908,000
*Data available as of November 26, 2007.
$
33,515,000
$
5,640,000
$
87,360,000
DOWNTOWN LONG BEACH
Redevelopment Project Area Map
DOWNTOWN PROJECT AREA FY 2007 EXPENDITURES
Housing Set-Aside
$539,000
$275,000
$7,268,000
$3,826,000
Neighborhood Revitalization
Open Space & Public Art
Infrastructure
02
HOTEL ESTEREL
The Hotel Esterel, a seven-story, 165-room hotel, will be located on The Promenade at
Broadway and will include 8,875 square feet of retail space and 3,000 square feet of meeting
space. The hotel will feature sleek, contemporary architecture and will be a place for people
to meet, eat and shop. Through the successful partnership of the Agency and Long Beach
Plaza Associates, this high profile project is a valuable investment in the city of Long Beach
and will attract many tourists and area residents to the downtown area.
Budget:
$55,000,000
EXISTING CONDITIONS
Developer:
Long Beach Plaza Associates
Location:
201 Promenade
(Broadway and Promenade)
Important Dates:
Construction Start Date
4th Quarter 2008
PROPOSED CONCEPT
Completion Date
3rd Quarter 2010
02 Downtown Long Beach – Redevelopment Project Area
34
133 PROMENADE WALK – THE OLSON COMPANY
In keeping with a strong drive to increase the number of Downtown Long Beach living
options, 133 Promenade Walk, a 97-unit condominium project, was completed in 3rd Quarter
2007. The project also includes 12,870 square feet of retail space, scheduled for completion
in 3rd Quarter 2008. Construction of the project began in 2nd Quarter 2005; Phase 1 was
completed in 2nd Quarter 2007, and Phase 2 was completed in 3rd Quarter 2007. This
Promenade residential development is an essential contribution to the urban real estate
revitalization of Downtown Long Beach and is drawing an increasing number of homeowners
interested in downtown living.
Budget:
$35,000,000
Developer:
The Olson Company
COMPLETED PROJECT
Important Dates:
Construction Start Date
2nd Quarter 2005
Phase 1 Completion Date
2nd Quarter 2007
Phase 2 Completion Date
3rd Quarter 2007
Project Completion Date
3rd Quarter 2008
02 Downtown Long Beach – Redevelopment Project Area
35
LOFTS AT 3RD AND PROMENADE – LYON REALTY ADVISORS
The Lofts at 3rd and Promenade is an exciting new development situated on two parcels in
the heart of downtown. The mixed-use development project will consist of 104 rental homes
and 13,550 square feet of first-floor retail space. The project broke ground in June of 2007
and is currently slated for completion in 2nd Quarter 2009.
Budget:
$42,000,000
GROUNDBREAKING
Developer:
Lyon Realty Advisors
Location:
The north portion of the block bounded
by The Promenade, 3rd Street and
Long Beach Boulevard
Important Dates:
Construction Start Date
2nd Quarter 2007
PROPOSED CONCEPT
Completion Date
2nd Quarter 2009
WORK IN PROGRESS
02 Downtown Long Beach – Redevelopment Project Area
36
LONG BEACH TRANSIT / VISITOR INFORMATION CENTER
The Long Beach Transit/Visitor Information Center, a 1,900 square-foot transit customer
service and visitor information center, began construction in the 1st Quarter 2008. The new
center will incorporate a full service transportation ticket center, real-time route information,
public restrooms, and a visitor information kiosk. Easy mobility is essential to urban
revitalization, and the new Long Beach Transit/Visitor Information Center will add an
innovative transportation solution to Downtown.
Budget:
$1,000,000
EXISTING CONDITIONS
Developer:
Long Beach Transportation
Company
Important Dates:
Construction Start Date
1st Quarter 2008
PROPOSED CONCEPT
Completion Date
4th Quarter 2008
GROUNDBREAKING
02 Downtown Long Beach – Redevelopment Project Area
37
PROMENADE MASTER PLAN
The Promenade Master Plan is an improvement, expansion and redesign of The
Promenade, the city’s unique downtown walkway. The Promenade extends from Shoreline
Drive, south of the Long Beach Convention Center, to the northern terminus at 5th street.
The Master Plan encompasses the gateways, hardscape, landscape, furniture, lighting and
public art plazas along the three blocks between Ocean Boulevard and 3rd Street, as well as
renovation of the amphitheater. As one of the city’s main visitor attractions, The Promenade
will highlight the work of the Agency for years to come.
EXISTING CONDITIONS
Budget:
$5,000,000
(Promenade Construction &
Development)
$1,100,000
(Public Art on all three blocks)
Developer:
RDA
Important Dates:
Construction Start Date
Middle block 4th Quarter 2007
Completion Date
Middle block 4th Quarter 2008
South block 2009
North block 2010
PROPOSED CONCEPT
02 Downtown Long Beach – Redevelopment Project Area
38
CITYPLACE LOFTS
CityPlace Lofts is a 72-unit condominium/loft project located at 4th Street and Elm Avenue.
This new multi-family property offers buyers a convenient downtown location and versatile
loft spaces. The owner/developer of CityPlace Lofts is West Millennium Homes. The south
building (Phase I) was completed in 1st Quarter 2007; the north building (Phase II) was for
completed 4th Quarter 2007. With the growing popularity of Downtown Long Beach,
CityPlace Lofts is a great addition to the area’s exciting ambiance of urban living.
Budget:
$35,000,000
Developer:
West Millennium Homes
CITYPLACE LOFTS
Location:
Bounded by 4th Street and
Elm Avenue
Important Dates:
Phase 1 Completion Date
1st Quarter 2007
Phase 2 Completion Date
4th Quarter 2007
02 Downtown Long Beach – Redevelopment Project Area
39
LYON WEST GATEWAY RESIDENTIAL DEVELOPMENT
The Lyon West Gateway residential development is a mixed-use project consisting of 291
rental apartments (265 market rate and 26 affordable) and 15,000 square feet of commercial
space along Broadway and at Magnolia Avenue and 3rd Street. The Environmental Impact
Report was certified in July 2005 and the Disposition and Development Agreement was
approved by the City Council on July 10, 2007. The developer broke ground in 1st Quarter
2008 and anticipates completion of the first phase in 4th Quarter 2009
.
Budget:
$94,000,000
WORK IN PROGRESS
Developer:
Lyon Realty Advisors
Location:
Between Broadway and
3rd Street and Magnolia
and Chestnut Avenues
Important Dates:
Construction Start Date
1st Quarter 2008
PROPOSED CONCEPT
Completion Date
4th Quarter 2009
02 Downtown Long Beach – Redevelopment Project Area
40
BROADWAY BLOCK DEVELOPMENT
Under development by Williams & Dame Development, this proposed mixed-use project
consists of an art center, residential units and commercial space. The Agency has entered
into a Memorandum of Understanding with the developer and conceptual plans for the site
bounded by Broadway, Long Beach Boulevard, 3rd street, and Elm Avenue are being refined.
Budget:
TBD
EXISTING CONDITIONS
Developer:
Williams & Dame Development
02 Downtown Long Beach – Redevelopment Project Area
41
PINE - PACIFIC
The Pine - Pacific project, bounded by Pine and Pacific Avenues, and 3rd and 4th Streets, has
been divided into two phases. Phase 1 will consist of a 5-story residential project with 175
living units and 7,280 square feet of retail space. Phase 2 is slated as a 12-story mid-rise
residential development with 186 units and 18,670 square feet of retail. The Agency entered
into an Agreement to Negotiate Exclusively with the developer team for development of the
site on December 7, 2006. Conceptual plans are currently being refined as part of the
negotiations with the developer.
Budget:
TBD
EXISTING CONDITIONS
Developer:
Williams & Dame Development
Important Dates:
Construction Start Date
2nd Quarter 2010
Completion Date
2nd Quarter 2012
02 Downtown Long Beach – Redevelopment Project Area
PROPOSED CONCEPT
42
PACIFICA – LENNAR SOUTH COAST HOMEBUILDING
Once completed, the Pacifica Promenade development by Lennar will consist of 62 housing
units with 4,331 square-feet of first-floor retail space. The residential portion of the project
was completed with the first move-ins during 1st Quarter 2008. The developer, Lennar South
Coast Homebuilding, has opened a sales office at 218 The Promenade North.
Budget:
$18,000,000
PROPOSED CONCEPT
Developer:
Lennar South Coast
Homebuilding
Location:
Bounded by The Promenade,
Broadway, Waite Court,
and Alta Way
Important Dates:
Construction Start Date
2nd Quarter 2006
WORK IN PROGRESS
Residential Completion Date
4th Quarter 2007
Retail Completion Date
1st Quarter 2009
02 Downtown Long Beach – Redevelopment Project Area
43
WPA MOSAIC OPEN SPACE DEVELOPMENT
This historic mosaic, originally located at the base of the WPA building at the Pike has been
relocated and incorporated into an open space development at the south end of CityPlace.
Development of this parcel will coincide with the development of the north block of the
Promenade Master Plan and is expected to start in 2010.
Budget:
TBD
Developer:
RDA
EXISTING CONDITIONS
Location:
3rd Street at CityPlace
Important Dates:
Construction Start Date
2010
02 Downtown Long Beach – Redevelopment Project Area
44
ALOFT HOTEL
The Aloft will be a 185 to 200-room hotel with approximately 300 to 500 square feet per room
and nine-foot ceilings. The hotel will also include 1,500 to 2,000 square feet of meeting room
space and an open-air bar/lounge area on the roof. As currently proposed, the façade of the
American Hotel would be incorporated into a separate building, which the developer would
own and control, to be used as additional meeting room space and a gallery. The project will
also include functional public art in a plaza area. The Agency entered into an Agreement to
Negotiate Exclusively with the developer team on March 11, 2008. Conceptual plans are
currently being refined as part of the negotiations with the developer.
Budget:
TBD
EXISTING CONDITIONS
Developer:
AloftLB, LLC
Location:
Southwest corner of Broadway
and Long Beach Boulevard
PROPOSED CONCEPT
02 Downtown Long Beach – Redevelopment Project Area
45
04 West Long Beach – Redevelopment Project Area
BUILDING A BETTER LONG BEACH
333 West Ocean Boulevard, Long Beach, CA 90802 . 562.570.6615 . rda.longbeach.gov
70