We know great customers.
Transcription
We know great customers.
Let’s schedule a time with our Nutrition Coach. We know great customers. L I F E T I M E F I T N E S S M E D I A We’d like to introduce you to them. For select brands, we build meaningful relationships with great customers—one member at a time, with over 63 million visits per year.* You can, too. With Life Time Fitness Media, you can take advantage of the strong relationships we already have—gaining trust, credibility and mindshare from the start. With us, you’ll not only reach customers, you’ll surround them.You’ll talk with them.You’ll forge the kind of links that can lead to intense brand loyalty and a strong relationship. All of this is achieved within a flexible range of media platforms that relate to your kind of customer like others can’t. Some of the world’s leading brands create and fortify customer relationships with us every day. See what we can do for yours. OUR CLIENTS TAILOR PROGRAMS USING A MIX OF RELATED MEDIA PLATFORMS TO DRIVE RESULTS. ® Experience Life Magazine Out-of-Home Sampling Event Sponsorship Other Opportunities * Based on 2005 statistics Life Time Fitness has approximately 175,000 visitors daily, which is 63, 703, 450 visitors annually.This is based on 2,815 visits per club each day, using 62 clubs as our count. Our club attendance is so high that we exceed the daily visits of other major organizations and destinations such as the NBA (25,012,786; source: NBA.com attendance stats), Disneyland (30,600,000; source: Amusement Park News), and NFL which (34,400,000; source: NFL.com stats.) Over 63 million > member visits per year more than annual visits to Disneyland, the NBA or the NFL* Our Media Platforms Thousands of active, fitness-minded people choose to spend hours and hours with us to improve themselves and their lives. Just as they look to us to help them do it, they’ll look to you in the same way. With a variety of proven and effective media platforms, you can build and strengthen relationships with them while they’re attuned and receptive to what you have to say. Life Time Fitness Network Life Time Fitness Indoor Advertising Get your brand in the mix. The Life Time Fitness Network is our in-house television network — a commanding medium that delivers your message with power. Relate face to face. Life Time Fitness Indoor Advertising places poster-sized ads within our clubs. It delivers longlasting impressions and the repetition needed to reinforce messages and deliver results. The only form of music entertainment in our clubs and the ambient sound throughout the club, Life Time Fitness Network programming helps viewers enjoy and get the most out of their workouts. More than 70 percent of members say they watch the Life Time Fitness Network all of the time, most of the time or some of the time during their club visits.* Posters in cherry wood frames are placed in high-traffic areas — near locker room and fitness area entrances, water fountains and other prime locations.With only 27 frames per club, they get high visibility. And with more than 2,800 people visiting each club daily, the medium offers serious repeat exposure to healthconscious consumers. Messages from top brands play on vivid, 61-inch plasma screens — more than 30 in each facility — with 25 percent of all screens tuned to the Life Time Fitness Network. Ad recall is greater than that of network television.* Life Time Fitness Banners *Nielsen Research 2004. 70 More than % of members say they watch the LIFE TIME FITNESS NETWORK during their club visits. Position your brand larger than life.Towering overhead in our basketball courts, standing tall in front entrances, near childcare centers or staircases, they deliver a highprofile punch. Brands like Jeep®,TYR®,Yoplait®, New Balance®, Quaker® and Nike® have used them to build brand recognition and launch new products More than 200,000 unique visitors view lifetimefitness.com each month. Related Opportunities Sampling Product Displays Nothing beats real interaction for sparking customer relationships. Product displays can range from an automobile display in front of our facility, to an interactive kiosk, to a static display located in a high-traffic area within the club. Sampling is a powerful complement to our other media platforms. We can place your advertising in our magazine, for example, and then cost-effectively deliver your product to the very same audience. With personal sampling, we hand your product to our members — using our staff or yours as you prefer. And our take-one sampling program allows members to select products on their own from a strategically located display. Event Sponsorship Great customers attend our athletic events in droves as participants and as spectators. Get in front of them and you’ll associate your brand with other high-profile names in a high-energy environment they already know and trust. For example, there’s the Life Time Fitness Triathlon. It brings together the world’s elite men and women triathletes for one of the largest purses in the sport. It’s also part of the Life Time Fitness Triathlon Series, comprised of world-class triathlons in Minneapolis, New York, Chicago, Los Angeles and Dallas. Many Life Time Fitness Media clients add event sponsorships as a supporting element along with print or indoor placements to supplement and strengthen their overall brand presence. Other Life Time Fitness events include: Run Wild 5K Torchlight Run Life Time Fitness Indoor Triathlon® Turkey Day 5K Special Events Special events can be initiated by clients or involve sponsorship of one of the dozens of Life Time Fitness special events held every year. For instance, you can sponsor one of our Halloween parties or we can help you produce your own event. In-Club Sponsorships Sponsoring a Life Time Fitness in-club activity, like our T.E.A.M.TM Weight Loss group fitness program, is a great way to increase exposure and connect with large groups of people. As they achieve goals, your brand will be associated with their success. lifetimefitness.com More than 200,000 unique visitors view our Web site each month to check class schedules, learn more about living a healthy way of life and to look for offers from our partners. Clients also offer our members special rates on products and services. Research Did the advertising work? Did it engage consumers? How did it affect them? How long will it be before the results are visible? We can answer all of these questions and more with our Pre- and Post-Research Program. Position your brand larger than life with a Life Time Fitness gym banner. (10'x14') annual visitors trust brands advertised within Life Time Fitness Media. million 63 Over Increase exposure through in-club sponsorships. Atrium/floor banner (2'x5') Nothing beats real interaction for sparking customer Achieve high-impact targeted exposure. Floor banner (3'x7') With over 2,800 club visits daily, Life Time Fitness Indoor Advertising provides some serious visibility. Messages from top brands play on vivid, 61-inch plasma screens. Experience Life Magazine ® Our members are smar t, successful, highly motivated people who make informed decisions about achieving their full personal potential. Reach them directly through Experience Life — the innovative and deeply trusted healthy-way-of-life resource for a fast-growing, forward-thinking audience. 40 } Median age of subscribers: Percentage of female subscribers Percentage of male subscribers 34% Experience Life readers 66% College graduate: 68% Home ownership: 77% Median home value: $320,116 Median household income: $103,947 are selective, educated consumers on the lookout for the best. Dynamic Growth Unique Connection Established in 2001, Experience Life has grown in frequency, circulation and ad pages. Launched as a quarterly, it’s now published 10 times a year. Over the past four years, circulation has increased 25 percent. According to independent reader research*, 84 percent of Experience Life readers believe that maintaining excellent physical health is important or very important to them; 77 percent ascribe similar importance to personal development and self-awareness. Experience Life has become known for appealing design, high production values and top-tier content. Who Reads It? Experience Life readers choose products in sync with a healthy, satisfying way of life. And when they find something they like, they’re the first to tell friends. Trendsetters and label-readers, they support brands that share their values, typically buying on quality over price. They want substance and style. Passionate about good food, fitness, the outdoors, and home and personal improvement, they want ideas that help them enjoy their lives to the fullest. 97% of subscribers consistently read their issues of Experience Life.* 41% read no other health and fitness magazines.* *2006 Redex Research 60% share Experience Life content with friends.* 75% retain back issues for more than three months.* These are thoughtful, discerning consumers who are committed to actively improving both themselves and their lives. And they’re exactly the kinds of people that many leading brands covet as customers — successful, educated, health-motivated consumers with an average household income of more than $100,000. Fully 97 percent of our subscribers consistently read their issues of Experience Life (they typically spend an hour or more with each issue), and 41 percent of them say they read no other health and fitness magazines. Sixty percent say they share Experience Life content with friends, and more than 75 percent retain their back issues for more than three months. Of those who do regularly read or subscribe to other leading fitness publications, the vast majority rate Experience Life content to be as good or better. 3-4 Average family size: Feature Content Special Opportunities Health, Nutrition, Wellness Achieving and maintaining a healthy weight; eating well; supporting and optimizing the body’s natural processes; natural beauty and body care Experience Life Inserts Inserts in Experience Life magazine are a great way to increase awareness for print advertising, generate direct response and build a prospect database. Inserts can be bound or blown-in, and vary in size from 3" x 5" to a 16-page insert. Athletics, Fitness, Exercise Building strength, muscle, flexibility, endurance; developing athletic ability, body confidence and physiological know how Quality of Life Deepening life wisdom; finding balance; sparking insight and broadening perspectives; inspiring personal development; supporting healthy life choices Experience Life Special Ad Section Special advertising sections in Experience Life include important content that empowers the reader with more information on subjects that matter.These special sections offer advertisers increased exposure, logo on the section cover and in-club events attended by more than 175,000 people. Special advertising sections will be published four times in 2008. Adventure Destinations,Travel, Outdoor Experiences Celebrating our health and hard-earned bodies by getting out into exciting locations; seeing and doing extraordinary, exhilarating things Departments LifeZone • Calendar: Notable dates, events and seasonal to-dos • Good to Know: Newsworthy bits for healthy living BodyTalk • Form and Function: Fitness education • Fitness Fixes: Overcoming fitness obstacles • Inside Out: Health, natural beauty and personal care products Healthy Eating • Nutrients: Nutrition know-how • Edibles: Cooking and food culture • Inspired Kitchen: Ingredients and techniques Skill Set • Head Out: Active adventures and travel • Full Speed:Triathlon and multi-sport training • Equipped: Gear for healthy living • Reading List: Suggested books and magazines Navigations • Life Balance:Time, priorities, choices • Insight: Personal wisdom and introspection • Renewal: Rejuvenation and stress management • Success Stories: Profiles of real-life fitness breakthroughs • Works for Me: Readers write • Last Word: Closing quote Bottom line: These are thoughtful, discerning consumers who are committed to actively improving both themselves and their lives. And they’re exactly the kinds of people that many leading brands covet as customers. 2008 Editorial Calendar JANUARY | FEBRUARY : “New Deal” Making healthy changes; no-fail fitness-building approaches to weight loss; ultra-simple (and slimming) eating advice; resolution-support programs; time for self-care; conscious money-management; creating an inspiring personal vision; your first-5K training guide. SEPTEMBER : “Family Pack” Getting healthier together; the latest in kids’ fitness; kidfriendly foods worth eating; the busy-parent’s guide to cooking; lunch-bag makeovers; recharge your relationship; post-pregnancy slim-down; the feel-at-home house; kidsafe cleaners. MARCH : “Get a Whole Life!” Creating a healthy balance between work, fun, family and “you” time; making space for relaxation/vacation; rekindling creativity; learning to say “no”; fitness on the road; smallscale spa escapes. OCTOBER : “The Politics of Health” Exploring the policies that are making us (and our kids) sick and fat; behind-the-scenes forces that influence how we eat, exercise and live; how healthy-seeking consumers are changing the world; how to vote with your fork; health savings accounts; socially responsible investing. APRIL : “Move Forward” Making real health and fitness progress; getting past obstacles; creating momentum toward life goals; busting out of limiting ruts; building confidence; the local-food movement. MAY : “All Clear” Detoxing your body; simplifying your life; the clean-eats pantry; the non-toxic medicine cabinet; speaking with clarity; health-club etiquette; ending junk-food addiction; letting go of emotional garbage; highly effective fitness techniques. JUNE : “Stretch Yourself” The flexible body; five unusual foods to try; your next fitness challenge; taking risks; life-skill assessment; taking your relationships to the next level; eco and adventure travel; top-rated time-savers. NOVEMBER : “Reflect and Restore” Taking time to think, center and rejuvenate; getting a handle on your health and fitness values; relaxation and stressreduction for the rushed; fitness-recovery 101; conscious eating; mind-body exercise techniques; stopping illness before it starts; creating sacred space. DECEMBER : “Ah, Abundance!” Celebrating the feeling of plenty — plenty of time, energy, resources and help; healthy food that satisfies; counting your body blessings; scarcity-thoughts that hold you back; how to start saving; being emotionally generous; feel-great exercise; feed your senses; enjoying everyday beauty. JULY | AUGUST : “Fit for Life” Feeling fabulous at every age; how to avoid the bad habits that prematurely age you; get-in-shape tactics for your 40s, 50s, 60s and beyond; antioxidants on tap; skin-saving strategies; three Boomers who can kick your butt; 10 ways to get better with age. 84% of Experience Life readers believe that maintaining excellent physical health is important. 77% ascribe similar importance to personal development and self-awareness. Client Success Stories Our members trust us to help them live better, healthier lives. So it’s no wonder that they’re willing to extend that trust to the brands with which we partner. Here’s just a sampling of how it works with demonstrable ROI. Jeep Background. Jeep, a division of Daimler Chrysler, has introduced a number of new models (Commander, Patriot and Compass), and re-introduced some brand icons (Cherokee and Wrangler) over the past three years. Program Detail. Jeep continued a three-year run with Life Time Fitness Media using a truly integrated media program.The media platforms include Experience Life magazine, in-club television, signage and banners, in-club sponsorship of rock climbing walls, event sponsorship, online and one-on-one marketing. Results. As a result of this strong media program, the Life Time Fitness audience indexes at an amazing 505 for Jeep purchases in model year 2006. Advertising is about driving sales, and Jeep’s Life Time Fitness 2006 program generated more than $120,000,000 in Jeep purchases. Source: 2006 Model Year Equifax Marketshare Automotive Research Study Wish-Bone Salad Dressing Background. Wish-Bone Salad Spritzers, a division of Unilever, launched in Q4 2006. The product provides great taste with fewer calories because the dressing is sprayed instead of poured. Program Detail. During the initial product launch, Wish-Bone ran a small media test with Life Time Fitness that proved successful. In Q1 2007, Wish-Bone increased its presence with a variety of Life Time Fitness Media platforms to introduce some new flavors and drive trial of the entire line. Media utilized included Experience Life advertising and advertorial as well as in-club television, signage and sampling. Results. During a weekend sampling, more than 40,000 Life Time Fitness members trialed four different Salad Spritzer flavors. Based on the advertising and sampling, more than 88 percent said that they would purchase Salad Spritzers. Source: Questus Research April 2007 More than 88% said they’d purchase Salad Spritzers. { More than $120,000,000 in Jeep purchases were generated. } More than 51% said they would visit the PodFitness Web site. { } After five months, 22% of the Life Time Fitness audience had purchased EAS products. PodFitness Background. PodFitness provides downloadable personal training instruction for use during workouts in the club, at home or outdoors. Program Detail. A staggering 91 percent of the Life Time Fitness audience is online daily and 60 percent use and iPod or MP3 player. PodFitness used an integrated media program relying heavily on Experience Life magazine, in-club television and signage, event sponsorship and online tactics over a six-month period. Results. More than 51 percent of the Life Time Fitness audience said that they would visit the PodFitness Web site. PodFitness was impressed with the conversion rate of Life Time Fitness members to PodFitness customers. When Life Time Fitness members visited the PodFitness Web site, they converted at a much higher rate than others. Source: Questus Research April 2007 EAS Background. A division of Abbott Laboratories, EAS produces a variety of nutritional supplements including energy bars, shakes, powders and ready-to-drink products. Program Detail. A crowded, competitive field, sports nutrition also tends to be confusing to consumers who say they need solid information to make informed purchases. EAS used an integrated media program that included Experience Life magazine, in-club television and signage, sampling and event sponsorship. Results. At month five of a 12-month program in progress, 22 percent of the Life Time Fitness audience had purchased EAS products, with 12 percent perceiving EAS products more favorably. Source: Questus Research June 2007 Ameriprise Financial Services Background. The newly renamed Ameriprise Financial Services provides financial planning and strategies — an incredibly competitive field with many established companies. Program Detail. Ameriprise Financial Services adopted an aggressive media strategy. Using an integrated media program including Experience Life magazine, in-club television, one-on-one marketing and event sponsorship, Ameriprise Financial Services grew market share while adding hundreds of new customers. Results. Using traditional and non-traditional media along with numerous one-on-one marketing opportunities has paid off. Even though some of its competitors are among the most well-known name brands in the country, Ameriprise ranked third for brand awareness among 27 competitors. Source: Questus Research February 2007 Media Rate and Specifications Print Experience Life Full Page 1/3 Page Cover 2 Cover 3 Cover 4 Full Spreads 1/2 Spreads 1x $20,490 $8,200 $23,565 $22,530 $24,580 $40,980 $20,490 3x $19,260 $7,710 $22,150 $21,175 $23,100 $38,520 $19,260 6x $18,030 $7,215 $20,735 $19,825 $21,630 $36,060 $18,030 10x $15,365 $6,150 $17,675 $16,895 $18,435 $30,730 $15,365 – Regional editions available – Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate Out-Of-Home Media Full Board 1x $250 3x $220 6x $205 12x $195 1x $2,400 $1,700 $1,500 3x $2,100 $1,550 $1,350 6x $1,700 $1,360 $1,200 12x $1,500 $1,100 $1,000 1 Week $13,650 1 Month $58,500 1 Quarter $122,850 1 Year $421,200 Banners 10' x 14' (Gym) 4' x 8' 3' x 7' Life Time Fitness Network :30 Spot Rates quoted are for six spots per day, a total of 390 spots per day Rates for 12 and 24 spots per day also available Rates available for :10, :15, :60 second spots Regional rates available Sampling Hand-to-hand: $400 for a six-hour period Take-on: Rates based on number of samples distributed EXPERIENCE LIFE For FTP Transfers Mechanical Specifications Connect to: ftp.lifetimefitness.com User: md Password: ilandens Full-Page Ad: 8.375" x 10.75" (bleed) 8.125" x 10.5" (trim) 7.625" x 10" (live area) Spread Ad: 16.5" 10.75" (bleed) 16.25" x 10.5" (trim) 15.75" x 10" (live area) *Spread ad should allow 0.5" total gutter space for crossover text. 1/3-Page Ad: 2.125" x 9.5" (non-bleed only) Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8". Keep live matter 1/4" from trim size. 2008 Experience Life Closing Dates Issue Due Jan/Feb March April May June July/August September October November December Jan/Feb 2009 Confirmed By Digital Files Nov. 12, 2007 Nov. 16, 2007 Jan. 4 Jan. 10 Feb. 5 Feb.12 Mar. 7 Mar. 14 April 8 April 15 May 7 May 14 July 3 July 10 Aug. 8 Aug. 15 Sept. 9 Sept. 16 Oct. 9 Oct. 16 Nov. 10 Nov. 17 Delivery of Materials Please forward all advertising material to: Danielle Long Production Manager Life Time Fitness Media 6442 City West Parkway Eden Prairie, MN 55344 952-229-7659 [email protected] Notify Life Time Fitness of any files that have been posted by sending an email to [email protected] Digital Specifications Ads must be submitted in a digital format along with a color proof. Ads submitted incorrectly, including incorrectly sized ads, will incur additional production charges to correct the files. Production charges are in addition to space rate and are non-negotiable. Production is billed at $65 per hour with a minimum of $20 for type changes, resizing, color changes, etc. These prices should be used as a guideline only. Additional charges may apply. Ads received after deadline are subject to a $50 late fee. Ad materials are stored for 12 months and then destroyed unless otherwise specified. Acceptable file formats: QuarkXPress (preferred) or Adobe InDesign; Illustrator (remove spot colors and layers); Photoshop (remove ICC profiles and LZW compression); or PDF/X. Files must be sent in Macintosh format only. Images/scans: 300 dpi TIFF or EPS files only. Files saved as low resolution GIF, JPEG or PICT (e.g., those pulled from a Web site) are not intended for print use and will not be accepted. No Pantone/PMS or RGB colors. All images must be in CMYK format and color corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK. B/W scans should be saved as grayscale or bitmap. Logos/artwork: EPS files preferred. Avoid scaling, rotation and cropping of images in layout program. Do not nest EPS files within other EPS files. Fonts: All printer and screen fonts must be included. PostScript Type 1 or Type 3 fonts only. Avoid using TrueType fonts. Use stylized fonts and do not use menu-styled fonts for bold, italic or bold italic type. All fonts used in art files must be converted to outlines. Media Rate and Specifications INDOOR ADVERTISING BANNER ADVERTISING Mechanical Specifications Mechanical Specifications 17" x 22" trim, no bleed. 17" x 21.875" live area. Freestanding 4': 4' (48") w x 8' (96") h Freestanding 3': 3' (36") w x 7' (84") h Gymnasium Banner: 10.5' (126") w x 14' (168”) h 2008 Life Time Fitness Indoor Deadlines Date January February March April May June July August September October November December January 2009 Reservation Dec. 3, 2007 Jan. 1 Feb. 1 Mar. 3 April 1 May 1 June 2 July 1 Aug. 1 Sept. 1 Oct. 1 Nov. 1 Dec. 1 Deadline Dec. 10, 2007 Jan. 10 Feb. 11 Mar. 10 April 10 May 9 June 10 July 10 Aug. 11 Sept. 10 Oct. 10 Nov. 10 Dec. 10 Digital Specifications Adobe Photoshop CS3, Adobe Illustrator CS3, InDesign CS3, Quark 6.5 All black text and black background fills must be four-color process (c:50 m:50 y:50 k:100). Photoshop files should be created in RGB. Layouts must be proportionate to the final output size.Visual Impact will add bleed. If client adds bleed, please specify how much was added and where. Change text to shapes or include fonts. Proofs *Ads will be installed between the first and third of each month. Please provide a hard copy print for color matches or PMS colors. Digital Specifications Delivery of Materials QuarkXPress: Collect for output, including fonts and any support files. Adobe Illustrator EPS or AI: Convert fonts to outlines or send all fonts, including fonts from embedded images. Adobe Photoshop PSD,TIFF, JPEG or EPS: Set resolution to 150 ppi at final size. Adobe InDesign: Include all fonts and images used. Adobe PDF: Save PDF files in the highest resolution possible with minimal compression. If color correction is required for any of the above formats, a colorcorrect physical proof must be provided for reference. All materials under 10 MG: Please forward to [email protected] All materials over 10 MG: Please save to Zip disk 100 MB, CD-ROM or DVD-ROM and forward to: Visual Impact Signs, Inc. 8732 W 35W Service Drive NE Blaine, MN 55449-6744 763-783-9411 Proofs ftp.visualimpactsigns.com User ID: visignsftp Password: GrelIsyi If submitting materials on a disk, please include a color hard copy as a proof. If sending files electronically, please include a PDF proof. (Please note: Password is spelled using a lowercase “l” and uppercase “I”). Delivery of Materials Deadline Electronically: Submit materials to Spectra Images at spectraimages.com. Select the “send file” button. Mac users should use StuffIt to archive all files while PC users should use PKzip. In the “additional details” box, please include “Indoor Advertising/Your Business Name.” By mail, send files on a disk or CD to: Spectra Images Attn: Life Time Fitness Ad 921 Washington Ave. North Minneapolis, MN 55401 Same as Indoor deadlines. EXPERIENCE LIFE For FTP Transfers Mechanical Specifications Connect to: ftp.lifetimefitness.com User: md Password: ilandens Full-Page Ad: 8.375" x 10.75" (bleed) 8.125" x 10.5" (trim) 7.625" x 10" (live area) Spread Ad: 16.5" 10.75" (bleed) 16.25" x 10.5" (trim) 15.75" x 10" (live area) *Spread ad should allow 0.5" total gutter space for crossover text. 1/3-Page Ad: 2.125" x 9.5" (non-bleed only) Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8". Keep live matter 1/4" from trim size. 2008 Experience Life Closing Dates Issue Due Jan/Feb March April May June July/August September October November December Jan/Feb 2009 Confirmed By Digital Files Nov. 12, 2007 Nov. 16, 2007 Jan. 4 Jan. 10 Feb. 5 Feb.12 Mar. 7 Mar. 14 April 8 April 15 May 7 May 14 July 3 July 10 Aug. 8 Aug. 15 Sept. 9 Sept. 16 Oct. 9 Oct. 16 Nov. 10 Nov. 17 Delivery of Materials Please forward all advertising material to: Danielle Long Production Manager Life Time Fitness Media 6442 City West Parkway Eden Prairie, MN 55344 952-229-7569 [email protected] Notify Life Time Fitness of any files that have been posted by sending an email to [email protected] Digital Specifications Ads must be submitted in a digital format along with a color proof. Ads submitted incorrectly, including incorrectly sized ads, will incur additional production charges to correct the files. Production charges are in addition to space rate and are non-negotiable. Production is billed at $65 per hour with a minimum of $20 for type changes, resizing, color changes, etc. These prices should be used as a guideline only. Additional charges may apply. Ads received after deadline are subject to a $50 late fee. Ad materials are stored for 12 months and then destroyed unless otherwise specified. Acceptable file formats: QuarkXPress (preferred) or Adobe InDesign; Illustrator (remove spot colors and layers); Photoshop (remove ICC profiles and LZW compression); or PDF/X. Files must be sent in Macintosh format only. Images/scans: 300 dpi TIFF or EPS files only. Files saved as low resolution GIF, JPEG or PICT (e.g., those pulled from a Web site) are not intended for print use and will not be accepted. No Pantone/PMS or RGB colors. All images must be in CMYK format and color corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK. B/W scans should be saved as grayscale or bitmap. Logos/artwork: EPS files preferred. Avoid scaling, rotation and cropping of images in layout program. Do not nest EPS files within other EPS files. Fonts: All printer and screen fonts must be included. PostScript Type 1 or Type 3 fonts only. Avoid using TrueType fonts. Use stylized fonts and do not use menu-styled fonts for bold, italic or bold italic type. All fonts used in art files must be converted to outlines. Demographic Information Weighted % Comp Adults 2700 100.00 Men Women Parents RPC 910 1790 1407 5 33.70 66.30 52.08 1832 534 282 53 684 335 67.84 19.75 10.44 1.97 25.31 12.41 Education Graduated college plus Attended college Graduated high school Did not graduate HS Post graduate No college Weighted % Comp 721 1289 306 201 65 2316 2517 2582 2633 $103,947 26.70 47.73 11.33 7.44 2.40 85.75 93.19 95.59 97.49 2467 234 91.33 8.67 1381 833 422 65 51.12 30.83 15.63 2.42 588 1988 125 99 21.77 73.62 4.61 3.65 201 783 1324 394 3.8 7.45 28.97 49.00 14.58 2073 479 1050 506 $320,116 76.75 17.75 38.87 18.73 2354 108 36 106 107 87.14 4.00 1.33 3.92 3.96 Household Income $150,000+ $75-149,999 $60-74,999 $50-59,999 $40-49,999 $60,000+ $50,000+ $40,000+ $30,000+ Median HHI CBSA Age 18-24 25-34 35-44 45-54 55-64 65+ Median age 175 857 959 488 212 11 40.0 6.46 31.72 35.49 18.05 7.85 0.42 2046 345 310 75.75 12.79 11.46 863 31.96 608 516 22.51 19.09 32 372 1.20 13.78 1483 381 770 332 2.5 54.92 14.10 28.53 12.29 Employment Working full time Working part time Not working Metropolitan CBSA Micropolitan CBSA/unassigned County Size A B C D Marital Status Never married Now married Separated/widowed/divorced Engaged Occupation Professional and related occupations Management, business and financial operations Sales and office occupations Natural resources, construction and maintenance occup Other employed 1 2 3-4 5+ Median number of people in HH Home Ownership Children in Household Any 1 2 3+ Median number of children in HH Household Size Home owned Home value: $500,000+ Home value: $200-499,000 Home value: $100,000-199,999 Med of value of owned home Race White Black/African American American Indian or Alaska Native Asian Other Source: 2007 Spring Mediamark Research Inc. Fitness Center Locations with Media Opportunities* Arizona – Phoenix Gilbert Palm Valley Scottsdale Tempe Colorado – Denver Parker Florida Boca Life Time Athletic Georgia – Atlanta Alpharetta Johns Creek (opening in 2008) Sugarloaf Illinois – Chicago Algonquin Bloomingdale Burr Ridge Old Orchard Orland Park Romeoville Schaumburg Vernon Hills (opening in 2008) Warrenville Indiana Indianapolis Kansas – Kansas City Overland Park Maryland – Baltimore Columbia * More locations scheduled to be opened in 2008. Michigan – Detroit Canton Township Commerce Township Novi Rochester Hills Shelby Township Troy Minnesota – Minneapolis/St. Paul 98th Street Arena Bloomington Champlin Chanhassen Coon Rapids Crosstown Eagan Highland Park Lakeville Maple Grove Moore Lake New Hope Plymouth Savage St. Louis Park Woodbury Ohio – Cincinnati Deerfield Township Ohio – Columbus Columbus Dublin Texas – Austin Austin South Austin Texas – Dallas Allen-McKinney Colleyville Flower Mound Garland North Dallas Plano Texas – Houston Cinco Ranch City Center (opening in 2008) Sugar Land Willowbrook Missouri – St. Louis West County (opening in 2008) Texas – San Antonio San Antonio San Antonio at The Rim (opening in 2008) Nebraska Omaha Utah – Salt Lake City South Valley North Carolina – Raleigh/Durham Cary Virginia Centreville Fairfax