Your greatest opportunityof 2014 to connect

The 2014 National Pet Social Media
& Lifestyle Conference Press Kit
Annual Event: October 30 – November 1| Atlanta, GA
Your greatest opportunity of 2014 to connect
with key influencers focused on pets & lifestyle.
www.BarkWorldExpo.com
be visible.
grow your
brand’s influence. As a professional blogger, BarkWorld Expo gave me the opportunity to meet face-­‐to-­‐face with brands. I had the chance to connect for the first Bme with several companies plus I met many PR representaBves that I’ve only known through e-­‐mail and TwiGer!” -­‐ Paris Permenter, DogTipper.com BarkWorld Conference & Expo is the first
and only industry-wide educational conference
covering social media and lifestyle discussions for pet
lovers of all fields. As the world continues to build upon social interactions
and brands seek opportunities to connect with these
socially aware consumers, it’s important for these online
influencers to build face-to-face relationships; BarkWorld
provides these interactions.
At BarkWorld, attendees find the most comprehensive
and critical knowledge for growing their businesses and
their pet’s brand, learn new ways to build their
community and they have the unique opportunity to
review and recommend sponsor products and services
to their online followers.
This is your brand’s most important and
powerful promotion opportunity for 2014.
Annual Event: October 30 – November 1, 2014 | The Westin Buckhead | Atlanta, GA |
www.BarkWorldExpo.com
2 cutting-edge
training led by
industry leaders. …The quality of presenters and aGendees is phenomenal...” -­‐ Valerie Breslow, ATL Pet SiCng “…The speakers were so dynamic and approachable, we really walked away with advice we could immediately use in our business…” -­‐ Kemya ScoF, Phisco Marke6ng The #1 reason
influencers attend BarkWorld is
for the education & information
on varied products & services.
Speakers bring an aggressive
curriculum based on current
trends, new tools and best
practices within social media &
pet lifestyle.
Victoria S6lwell It’s Me or the Dog Brent Herd Senior Director, TwiFer, Inc. Ted Rheingold Founder, Dogster.com Jelena Woehr Yahoo! CN Duane Forrester Bing.com Kate Benjamin ModernCat.net Stephanie Miles WebMD Interna6onal Pet Care Media Expert Past speakers include…
James Andrews Founder, SocialPeople.tv Leslie May Founder, Pawsible Marke6ng CharloFe Reed The Pet Expert Melissa Halliburton Founder, Bringfido.com Carie Lewis HSUS Mallory Colliflower HGTV.com Seth Anderson GREENIES Sloane Kelley BFG Communica6ons Rachel Rodriquez CNN iReport Rick Rockhill Natural Balance Geoffrey Roche Dogbook/Catbook Spencer Quinn Chet the Dog Crystal Duncan Izea Bev VanZant Iams Josh Catone Mashable MaF Meeker Founder, meetup.com Annual Event: October 30 – November 1, 2014 | The Westin Buckhead | Atlanta, GA | www.BarkWorldExpo.com
3 the attendee profile ~ content creators, decision-makers, business leaders
2011 a0endance: 315 2012 a0endance: 342 2013 a0endance 375 2014 a0endance 392 It [BarkWorld] was an amazing resource for networking (or “petworking”) with not only people from my area, but from all over the country. -­‐ Kenan Hill, PreFy & Painted Pets Influencer Type 3% Bloggers & Professional
Writers
42% Small Business Owners
35% 27% Increase! Social Networkers (YouTube,
Podcast, Twitter, Facebook,
Internet Radio, etc.)
20% Other
Tweet Reach Results:
Our tweets during BarkWorld consistently reach
over 4,555,779 impressions. 2013 we were trending!
Top 10 US States Represented:
- Alabama - Maryland
- California - New York
- Florida - Tennessee
- Georgia - Texas
- Illinois - Virginia
Other Areas Represented:
- Canada
- Hawaii
-  Israel
-  Trinidad
- United Kingdom
BarkWorld Attendees ARE the influencers:
− 85% of BW attendees have a pet on Twitter/
Facebook
− 95% of BW attendees are on Twitter/Facebook for
personal and/or business
− 65% of BW attendees are bloggers
− 35% of BW attendees started a new social media
platform post BarkWorld 2013
Annual Event: October 30 – November 1, 2014 | The Westin Buckhead |
Atlanta, GA | www.BarkWorldExpo.com
4 influencer
audience focus is
focus
defined by the
education tracks.
Lifestyle:
- Pet-friendly home interior
- DIY Projects
- Pet product/toy organization
- Healthcare & pet obesity
- House & apartment hunting
- Eco-Friendly
- Pet air & vehicle travel
- Agility & active pets
Tech Startups:
- Mobile apps
- Video & mobile gaming
- Funding & VC’s
- Mobile websites
- Business plan submissions
- Co-working platforms
Interna6onal Pet Care Media Expert Technology Tools & Solutions:
- Online community & forums
- Photography
- Video & editing tools
- Consulting solutions
- Location based technologies
- Blog applications & widgets
- Mobile & apps
Business Management:
- Blogger & business legal
- Marketing, branding & web design
- Internet sales
- E-mail marketing
- Hiring & job hunting
- Case study reviews
-  Pet-related Entrepreneurship
- Non-profit
Annual Event: October 30 – November 1, 2014 | The Westin Buckhead | Atlanta,
GA | www.BarkWorldExpo.com
5 innovative ways to
BarkWorld Conference & Expo
connect is the perfect test-bed
for brands wanting to connect with a very large and powerful pet
influencer audience.
BarkWorld offers creative and new ways to connect brands with
customers. Over the years here are some of our success stories.
Doggy Daycare Play
sponsor: Best Friend’s
Pet Care
Blogger roadtrips to
BarkWorld
sponsor: Subaru
QR Scavenger Hunt
for brand product
clues
1:1 Blogger to Brand
Speed Dating, Invite Only
Session
Live Cooking & DIY
Demonstrations & Brand
Product Pitch Competition
Interna6onal Pet Care Media Expert “Subaru is excited to be a part of BarkWorld. Subaru owners are well known for their love of dogs and we are very happy to support an expo that is so close to their hearts.” -­‐ Michael McHale, Director of Corporate Communica6ons for Subaru of America. “The Speed DaBng event was by far the BEST part of BarkWorld – I finally got to meet some faces behind the brands and build some true relaBonships.” -­‐ Rebecca Braglio, Blogger, The Philly Dog Annual Event: October 30 – November 1, 2014 | The Westin Buckhead | Atlanta, GA | www.BarkWorldExpo.com
6 Past Media
Partners
Annual Event: August 22-24, 2013 | The Westin Buckhead | Atlanta, GA | www.BarkWorldExpo.com
7 Past Sponsors &
Exhibitors
“BarkWorld gave my new business access to valuable resources and experts I am not yet able to develop myself, in an easy, fun and informaBve atmosphere.” -­‐ Margaret Rankin, LeashLocket American Express Open CBS Atlanta Georgia Aquarium PetCareRX.com Animal Stuff Chastain Dog Park GMC PetHub.com Animal Emergency Center Chewy.com Greenies PetQRTag.com ASPCA CLEAR Wireless Gwendy’s Gems Pet Search Party The Anipal Times Clear Conscience Pet The Honest Kitchen Petrol The Anipal Awards Delta Faucets Haute or Not Pets PetTech Anna Marie Artworks The Dog Doctor Radio Show HGTV.com PreFy & Painted Pets Apartment Guide Doggie Aficionado IAMS PocketFinder Arjully Dog Photography Doggy Baggage IZEA Portent, Inc. Atlanta Dog Spa DogBFF.com Kodak PoochCity The Atlanta Humane Society DogBook Kong Science Diet Atlanta Intown Magazine Dogster LeashLocket.com Social Vision Marke6ng Atlan6c Sta6on DogTime Leesiah Teh Photography SUBARU Bayer Pet Health Doguroo Let Your Love Grow Summit Marke6ng BellaDOG Magazine DogVacay.com Lu & CoCo Swiffer Best Friends Pet Care Earth Heart Mashable State Farm Bing.com FidoFactor Morton’s Salt Tails, inc. Bissell Engauge Natura Pet Toki Poki Bodelicious Eukanuba Natural Balance Tree Parlor Bounce Febreze Nutrish (Rachel Ray) Tungle.Me Bowser Beer Flexi Nylabone Uptown Pups The Breeder Ra6ngs Ford Motor Co. PEOPLEpets WellPet CatBook Furminator The Pet S6ck XNiP Catster FUZE Beverage Pet Chamber of Commerce Yahoo! PETCO Yelp Annual Event: October 30 – November 1, 2014 | The Westin Buckhead | Atlanta, GA | www.BarkWorldExpo.com 8 The 2014 National Pet Social Media
& Lifestyle Conference Press Kit
Annual Event: October 30 – November 1 | Atlanta, GA
“BarkWorld offers an excepBonal opportunity for passionate pet people to meet and gather, exchange ideas and expand their horizons… BarkWorld has something for everyone interested in being part of the social media revoluBon around pets.” -­‐ Rick Rockhill, Senior Vice President Natural Balance Pet Foods FOR SPONSORSHIP AND EXHIBITING OPPORTUNITIES:
Denise Quashie | 404.210.6251| [email protected]
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