company profile

Company Profile
Montreal Canada
www.seceapparel.ca
“ If you can dream it,
you can do it.”
- Walt Disney
Profile Content
Brand Representation
3
About Se Ce Distribution
5
Wholesale Division
Women’s Apparel
7
Men’s Apparel
15
Footwear and Accessories
23
Retail Division
Overview
31
UGG®
Abe & Mary’s
32
Abe & Mary’s Café
37
IRO Montreal
41
Contacts 34
42
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Brand Representation
7 For All Mankind
Lines: Women’s, Men’s
IRO
Lines: Women’s, Men’s
UGG®
Lines: Footwear and Accessories
Women’s, Men’s, Kids, Baby
SAINT TROPEZ
Vilebrequin
Lines: Men’s, Kids
Koral Activewear
Lines: Women’s
Vince
Lines: Women’s, Men’s
Rebecca Taylor
Lines: Women’s
ZCD Montréal
Lines: Footwear Women’s
Splendid
Lines: Women’s
Splendid Mills
Lines: Men’s
Zoe Karssen
Lines: Women’s, Men’s
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About Se Ce Distribution
Se Ce Distribution made its debut in the wholesale business over 15 years
ago. Today we are the exclusive Canadian distributor of high-end fashion
brands for men, women and children, including UGG®, 7 For All Mankind®,
IRO, Koral Activewear, Rebecca Taylor, Splendid®, Splendid Mills™, Vilebrequin,
Vince, ZCD Montreal and Zoe Karssen.
Se Ce Distribution also operates a retail division whereby we have entered
into franchisee agreements with some of our partners to open freestanding retail stores in key urban Canadian markets. We currently own
and operate stores under UGG® and IRO, as well as our own specialty
multi-brand boutique, with plans to open several more stores in the very
near future.
SOCIAL AWARENESS
Se Ce Distribution encourages employees to support their communities and
provides assistance through many initiatives such as gift matching,
fundraising, sample sales, product donations and volunteerism. Whether it is
a one-time support, or regularly scheduled short-term or long-term
assignments, we strive to provide opportunity to our employees to get
involved and contribute in making a positive change.
BENEFITS
Wellness Program
Se Ce Distribution offers an Employee Wellness Program; we believe in the
importance and value of the personal growth and well-being of our employees.
Employees are eligible for 100% reimbursement up to a maximum of $750 per
year towards pre-approved personal wellness-related activities, such as health
club memberships, exercise equipment, etc.
Health Insurance
Se Ce Distribution offers an Insurance Plan which includes Healthcare, Dental
care, Eye care, Long-term Disability and Life Insurance.
Clothing Package
Se Ce Distribution offers clothing packages to all employees.
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Women’s Apparel
7 For All Mankind
IRO
Koral Activewear
Rebecca Taylor
Splendid
Vince
Zoe Karssen
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7 For All Mankind®
7 For All Mankind®, a division of VF Contemporary Brands Inc., is the world’s premiere
brand of denim-lifestyle products. Founded in 2000, the Los Angeles based premium
denim brand quickly earned critical acclaim due to its innovations in fit, fabric and finish.
The 7 For All Mankind® brand offers denim, sportswear and accessories collections for
men, women and kids. Products are sold in freestanding 7 For All Mankind® stores,
online, and in luxury department and specialty stores in over 80 countries worldwide.
www.7forallmankind.com
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IRO
IRO is a Parisian-based brand founded in 2005 by brothers Laurent and Arik Bitton.
Inspired by their love of rock music and the fashionable women in their circle of friends
who had an original sense of style, they created a clothing line with a distinct vintage
feel that at the same time mirrored a nonchalant, easy, chic style. By combining great
craftsmanship, attention to detail, and the finest materials, the IRO collection found its
unique voice within the fashion world.
IRO has over 15 stores worldwide, showcasing both men’s and women’s ready to wear,
accessories, footwear, and small leather goods. IRO can also be found in high-end
boutiques and department stores in over 40 countries worldwide including Barney’s
New York, Nordstrom, Le Bon Marché, Lane Crawford and Harvey Nichols, as well
as online.
www.iroparis.com
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Koral Activewear
Koral Activewear’s mission is deviating from the predictable to conceive high fashion
activewear for highly active lives. Therefore, integrity is the essential strength of their core.
The product is fashion forward. They create premium activewear that is driven by fashion,
engineered with luxurious fabrics from around the world, and designed to push and
empower active individuals to live, look, and feel their best. Koral Activewear stretches
the imagination to stretch across your active life.
When Brazilian designer Ilana Kugel was inspired to infuse her native roots into activewear,
she quickly looked to partner up with industry expert Peter Koral to launch her collection
to the world. With Koral’s sharp intuition, he knew Kugel’s sophisticated edge combined
with her understanding of function, fabrics, and form would elevate workout clothes as
we know it and propel activewear into the spotlight of fashion.
www.koral.com
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Rebecca Taylor
Feminine, modern, refined, cool… Rebecca Taylor is best known for providing the
eternally-evolving modern woman a collection to complement and refine her individual
sense of style. Signatures include unconventional color combinations and prints,
flattering cuts, unique embellishment and a high level of detail – accessible luxury.
The brand is available through company-owned retail stores, online, and in premier
boutiques worldwide.
www.rebeccataylor.com
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Splendid®
Founded in 2002, the Splendid® brand is the culmination of a ten year quest to create
the ultimate t-shirt. The success in designing such a soft material cut in the perfect
silhouette evolved into what is now a complete lifestyle collection of ultra-comfortable
styles for the entire family.
Beginning as a full t-shirt collection with nine basic bodies, the brand has since grown to
include an extensive collection of tanks, thermals, dresses, shorts and more. With each
season, Splendid® expands to introduce new silhouettes, new fabrics, and new lines.
Splendid® can be found at flagship retail locations, high-end department and specialty
stores worldwide, and online.
www.splendid.com
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Vince
In 2002, Vince was founded with a fundamental premise – create a collection of iconic
essentials that women and men would want to wear every day with a focus on distinctive
design, enduring style and uncompromising quality.
What began in L.A. as a highly-edited collection of women’s knits and cashmere sweaters
has evolved into women’s and men’s ready-to-wear, denim, and accessories. Today
VINCE is synonymous with a modern, timeless aesthetic and effortless sophistication,
committed to being the ultimate brand for everyday luxury essentials. The brand is
available at the world’s preeminent retailers and department stores, at select specialty
boutiques, and online.
www.vince.com
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Zoe Karssen
Zoe Karssen is an Amsterdam-based fashion house, bringing easy-to-wear tops and
bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture
references, this signature style has quickly gained the likes of a loyal following from
Beyoncé to Kate Moss, to name but a few.
Since its launch in 2010 by design duo Zoe and Quince Karssen, the label has gradually
evolved into a wide range of tee shirts, sweatshirts, knits, bottoms, jackets and a highend denim line. Besides their popular graphics and slogans, Zoe Karssen now also
offers a line of basics, catering to the markets need for luxury basics with the perfect fit,
made from high-quality materials.
www.zoekarssen.com
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Men’s Apparel
7 For All Mankind
IRO
Splendid Mills
Vilebrequin
Vince
Zoe Karssen Menswear
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7 For All Mankind®
7 For All Mankind®, a division of VF Contemporary Brands Inc., is the world’s premiere
brand of denim-lifestyle products. Founded in 2000, the Los Angeles based premium
denim brand quickly earned critical acclaim due to its innovations in fit, fabric and finish.
The 7 For All Mankind® brand offers denim, sportswear and accessories collections for
men, women and kids. Products are sold in freestanding 7 For All Mankind® stores,
online, and in luxury department and specialty stores in over 80 countries worldwide.
www.7forallmankind.com
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IRO
IRO is a Parisian-based brand founded in 2005 by brothers Laurent and Arik Bitton.
Inspired by their love of rock music and the fashionable women in their circle of friends
who had an original sense of style, they created a clothing line with a distinct vintage
feel that at the same time mirrored a nonchalant, easy, chic style. By combining great
craftsmanship, attention to detail, and the finest materials, the IRO collection found its
unique voice within the fashion world.
IRO has over 15 stores worldwide, showcasing both men’s and women’s ready to wear,
accessories, footwear, and small leather goods. IRO can also be found in high-end
boutiques and department stores in over 40 countries worldwide including Barney’s
New York, Nordstrom, Le Bon Marché, Lane Crawford and Harvey Nichols, as well
as online.
www.iroparis.com
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Splendid Mills™
Splendid Mills is an LA based brand producing easy-to-wear apparel for the relaxed
everyday Man. After a decade of research and design, Splendid Mills hit upon the
perfect t-shirt and the brand launched in 2005.
Splendid Mills has since become a staple of American wardrobes and a celebrity
favorite. Splendid Mills has built its reputation on offering super-soft fabrics and endless
comfortable fits with a range of playful and relevant colors. What started on the success
of designing the perfect tee silhouette in the softest luxe materials has evolved into
what is now a complete lifestyle collection of ultra-comfortable styles for men and boys
alike. Splendid Mills can be found at flagship retail locations, high-end department and
specialty stores worldwide, and online.
www.splendid.com
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SAINT TROPEZ
Vilebrequin
Vilebrequin has found its place in the world of luxury, where it has become the
ultimate reference in men’s swimwear. Throughout its exceptional history, the brand
has remained true to its original spirit, Saint-Tropez forever… It symbolises the values
shared by elegant and demanding men, men who wish to combine casual elegance
with humour, originality with impeccable taste and quality.
For more than 40 years, Vilebrequin has created stylish swim trunks with vibrant and
colorful patterns. The “Like father, like son” collection proposes the entire adult range
for children age 2 to 14. Today, the brand is a favorite among politicians, royalty and
Hollywood’s elite. With over 70 retail stores around the globe, Vilebrequin is also
available through select department stores and specialty boutiques, and online.
www.vilebrequin.com
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Vince
In
2002, Vince was founded with a fundamental premise – create a collection of iconic
essentials that women and men would want to wear every day with a focus on distinctive
design, enduring style and uncompromising quality.
What began in L.A. as a highly-edited collection of women’s knits and cashmere sweaters
has evolved into women’s and men’s ready-to-wear, denim, and accessories. Today
VINCE is synonymous with a modern, timeless aesthetic and effortless sophistication,
committed to being the ultimate brand for everyday luxury essentials. The brand is
available at the world’s preeminent retailers and department stores, at select specialty
boutiques, and online.
www.vince.com
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Zoe Karssen Menswear
We
are excited to announce that Zoe Karssen is expanding its offering with a menswear
line. To give the collection the typical Zoe Karssen DNA, the design team has kept the
most successful elements of the womenswear offering, bringing easy-to-wear tops
and bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture
references, and giving them a masculine edge in bulkier cuts and darker colours.
The menswear will follow the womenswear collection and will be sold four times a year.
www.zoekarssen.com
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Footwear and Accessories
UGG®
ZCD Montreal
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UGG® Women’s
The UGG® story began in 1978 when a young Australian surfer needed a way to keep his
feet warm between waves, and the UGG® brand was born. Today, UGG® has become an
international fashion phenomenon and the UGG® brand now creates premium footwear,
handbags, apparel and accessories for women, men and kids.
UGG® has built a reputation on luxury and comfort by using only the finest materials in
the world, employing the highest standards of craftsmanship and delivering new and
innovative styles, well beyond the original sheepskin boots. Every UGG® product has an
exquisite feel that is hard to describe, but truly feels like nothing else from the moment
you put it on.
www.uggaustralia.com
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UGG® Men’s
The UGG® story began in 1978 when a young Australian surfer needed a way to keep his
feet warm between waves, and the UGG® brand was born. Today, UGG® has become an
international fashion phenomenon and the UGG® brand now creates premium footwear,
handbags, apparel and accessories for women, men and kids.
Recent partnership with NFL superstar Tom Brady embodies the stylish casual attitude
of the brand in a multi-faceted marketing campaign. Every UGG® product has an
exquisite feel that is hard to describe, but truly feels like nothing else from the moment
you put it on.
www.uggaustralia.com
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UGG® Kids
The UGG® story began in 1978 when a young Australian surfer needed a way to keep his
feet warm between waves, and the UGG® brand was born. Today, UGG® has become an
international fashion phenomenon and the UGG® brand now creates premium footwear,
handbags, apparel and accessories for women, men and kids.
UGG® has built a reputation on luxury and comfort by using only the finest materials in
the world, employing the highest standards of craftsmanship and delivering new and
innovative styles, well beyond the original sheepskin boots. Every UGG® product has an
exquisite feel that is hard to describe, but truly feels like nothing else from the moment
you put it on.
www.uggaustralia.com
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ZCD Montreal
ZCD Montreal, founded in 2013, the Claman De Melo siblings combined their worlds of
racing and fashion to create a luxury essential sneaker brand that is able to transition
from the race track to the runway.
While being on trend and continuously staying innovative, ZCD has set the pace for
the comfortable ultra chic sneaker. Being 100% made in Italy, we are known for our
superior quality and use of the finest leathers, furs and skins from the most exclusive
tanneries in the world.
ZCD will continue to grow and strongly impact the world of fashion and racing. While
still maintaining its qualities, we will preserve a collection that transitions from day to
night, without compromising trend and comfort.
www.zcdmontreal.com
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Retail Division
UGG®
Abe & Mary’s
IRO
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Montreal
Montreal
Montreal
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Retail Division – Overview
Since we began our retail division in 2007, we have quickly grown from
1 store supporting 1 brand to 4 stores supporting many brands. Our 5-year
expansion plan includes 15 stores expected to open across Canada. We aim
to evolve from an 80% wholesale and 20% retail business to a 60% /40% split.
Our retail stores are supported by fully integrated marketing campaigns,
including advertising, social media, PR, and promotional strategies.
We have recently expanded our facilities and infrastructure to support the
growing needs of our organisation. Our team consists of highly motivated,
passionate individuals in retail operations, buying, merchandising, logistics,
accounting, warehousing/shipping/receiving, marketing/PR, and IT. Our Head
Office in Montreal currently operates a 50,000 square foot distribution center.
We have a beautiful showroom in Montreal and one underway in Toronto.
Bringing the world’s leading fashion and lifestyle brands to Canadians is the
core of our DNA, supported through strong relationships with our partners
and vendors.
The result is a company with a reputation as a top tier organisation that
sustains long-term relationships with its trading partners, and that provides a
dynamic and exciting work environment for its employees.
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UGG®
MONTREAL
Located in the heart of Montreal’s upscale
Westmount neighborhood, the first Canadian
UGG® retail store occupies a magnificent
1,000 square-foot corner locale. The store
carries a range of the brands products,
including women’s, men’s and kid’s footwear
and accessories.
UGG® has built a reputation on luxury and
comfort by using only the finest materials in
the world, employing the highest standards of
craftsmanship and delivering new and
innovative styles, well beyond the original
sheepskin boots.
Every UGG® product has an exquisite feel that
is hard to describe, but truly feels like nothing
else from the moment you put it on.
UGG®
4891 Sherbrooke W.
Westmount, QC H3Z 1G9
(514) 907-7844
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UGG® Press
Michael Steger & Brandee Tucker
Joyce Giraud
Hailey Baldwin
Kirk Muller
Dufour-Lapointe Sisters
Elisha Cuthbert
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Abe & Mary’s
On the cutting edge of modern North
American retailing, Abe & Mary’s magnificent
3,000 square foot space is the ultimate luxury
clearance shopping experience. The boutique
carries the hottest brands, including 7 For All
Mankind®, Vince, UGG®, Splendid®, and more,
all perfectly merchandised and at a fraction of
the price. Abe & Mary’s is the destination for
the fashionista on a budget!
Discover “L’atelier 1958” – the second floor is
home to a wide selection of unique SAMPLES
for women, men and children. Abe & Mary’s
“L’atelier 1958” is the ultimate sample sale, not
only for the unbeatable prices and on-going
assortment, but because a portion of proceeds
are donated to the Mary Katz Claman (MKC)
Foundation in support of the prevention and
awareness of Alzheimer’s disease.
And don’t forget the tasty delights available
at the store’s built-in resto‑café, providing a
relaxed and delectable experience of snacks,
smoothies and popular savoury salads.
Abe & Mary’s trendsetting fashions, paired
with its perky pop culture vibe and exclusive
celebrity endorsed offerings, delivers an
unparalleled shopping experience to Montreal
fashion lovers. More than a retailer, more than
a name, Abe & Mary’s is a lifestyle.
ABE & MARY’S
4175 Jean-Talon W.
Montreal, QC H4P 1W6
(514) 448-6223
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Abe & Mary’s Gifting
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Abe & Mary’s Café
Abe & Mary’s Café is the go-to spot for a
healthy, fresh meal or snack. A variety of
menu choices, including an eclectic selection
of salads, wraps, smoothies and gluten free
treats, are sure to satisfy any craving. Our
friendly staff deliver exceptional service and
keep our customers happy!
SALADS
Great food never goes out of style. At Abe &
Mary’s Café, you’ll find only the freshest and
most savoury ingredients at our “build your
own” salad bar.
SMOOTHIES / JUICES
Our famous smoothies come in a variety of
delicious real fruit blends. The effortlessly
healthy choices are all fresh and sugar-free.
SNACKS
We pride ourselves in curating the latest and
greatest healthy treats. From kale crisps to
spicy mangoes, there’s always something new
to try!
Eating healthy never tasted this good!
ABE & MARY’S CAFÉ
4175 Jean-Talon O.
Montreal, QC H4P 1W6
(514) 448-6224
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Abe & Mary’s Celebrities Shoppers
Joannie Rochette
(Canadian Olympic Medalist)
Nikki Yanofsky (Singer)
Anouk Van Kleef (Model)
Michael Steger (90210 Actor)
& Brandee Tucker
Catherine Laflamme & Kris Letang
(Hockey Player)
Baby Ioni (Coco Rocha)
Devon Windsor & Anouk Van Kleef (Models)
Coco Rocha (Model)
Hailey Baldwin (Model)
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Elisha Cuthbert (Actress)
Harley Morenstein
(Epic Meal Time)
Georges St-Pierre
(UFC Champion)
Coco Rocha (Model) & James Conran
Karl Wolf (Musician)
Devon Windsor (Model)
Lars Eller (Hockey Player)
Dufour-Lapointe Sisters
(Canadian Olympic Medalists)
Carly Rose Sonenclar
(X-Factor Runner Up USA)
David Desharnais (Hockey Player)
Paris Hilton
Tyrone Edwards (E! News) & Liz Trinnear (E Talk)
Russel Martin
(Baseball Player)
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IRO
MONTREAL
IRO brings the parisien culture and style to
the heart of Montreal’s upscale Westmount
neighborhood!
IRO was founded by two brothers Laurent
and Arik Bitton in 2005. The two brothers
took their love of music and channeled it
into the world of fashion by combining great
craftsmanship, attention to detail, and the
finest materials.
IRO has become the destination brand
for men’s and women’s ready to wear.
Today the brand has over 15 stores
worldwide and is present in some of the most
prestigious retailers.
This new space features a contemporary
concept with minimilistic and modern
touches through graphic lines and raw
materials. It represents a mixture of elegance,
modernity and sensulality!
IRO
4883 Sherbrooke W.
Westmount, QC H3Z 1G9
(514) 303-3444
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Se Ce Distribution Co. Ltd.
www.seceapparel.ca
6445 Côte de Liesse
St-Laurent, QC H4T 1E5
Tel: 514-341-4440
Fax: 514-341-2128
President/Founder
Catherine Claman
Tel: 514-341-4440 x222
[email protected]
Marketing/Advertising
Suzie Montagano
Tel: 514-341-4440 x245
[email protected]
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www.seceapparel.ca