GMUND RETAIL PRESS RELEASE Rustic chic: the new Dirndl and

GMUND RETAIL │ PRESS RELEASE
Rustic chic: the new Dirndl and Burschen books from Gmund Paper
Gmund, June 2016 - Lake Tegernsee lies in the midst of the Alpine foothills. This lake reflects the idyllic Bavarian
landscape, which appears in the mind’s eyes of people around the world whenever they think about Bavaria.
Of course, all this simply must be accompanied by the appropriate folkloric clothing. The people who live in the
valley around Lake Tegernsee love to dress in traditional Alpine garb, not only when they celebrate a party in the
forest or beside the lake, but also in their everyday lives.
Gmund Paper is an integral part of this lively Bavarian culture. The papermakers at Gmund created the Dirndl and
Burschen books, a series of notebooks in Bavarian outfits inspired by the colorful fabrics of folkloric clothing. Now
Gmund Paper has released a new edition of theses popular notepads to complement the sunny summer weather.
The Dirndl (i.e. young woman) book is radiant in beetroot red, sky blue or pale green. Embroidery motifs adorn
the linen covers of all three designs. There’s also a new outfit for Burschen (i.e. young men). Burschen book 2.0
alludes to the embroidered patterns on traditional Loden jackets.
Gmund Paper has created faithful companions that look great – and not only with Bavarian clothes. The Dirndl
and Burschen books refer to traditional elements, which they transfer to a stylishly chic accessory.
Gmund Dirndl books: linen binding, 120 opaque inner pages, thread-bound, 13.5 cm wide, 20 cm tall, recommended retail price €14.90
You can find the Dirndl and Burschen books, as well as many other Gmund paper products, online or in
the following stores: Boesner in Vienna | Gmund Paper Shop in Gmund | Gmund Papier und Druck in
Munich | Gut zum Druck in Mettmann | Kaut-Bullinger in Munich | La Casita in Regensburg | Ludwig Beck
in Munich | Schreibmayr in Munich | Schreibfant in Stuttgart | Tegernsee Arkaden in Tegernsee
About Gmund Paper:
Gmund Paper has stood for the culture of paper and the ecological production of unique communications media
from natural paper since 1829. Custom-tailored solutions for sustainable brand presences are created at the
development and production site in the town of Gmund on the shores of Lake Tegernsee. Circa 75% of the papers
are exported. Gmund Paper is a family-owned business and is presently directed by fourth-generation
papermaker Florian Kohler.
Contact for Journalists:
Further information about Gmund Paper is available for you from Caroline Pastor, Public Relations,
tel. +49 8022 7500-73, [email protected] or at www.gmund.com.