Single Store Solutions: October 2013, Volume 3, Number 4

STORE STRATEGIES
JAVA CITY: HELPING
C-STORES BREW UP PROFITS
D
ispensed coffee is a major profit
program,” says Rick Teske, president of
driver for convenience stores, so it’s
Nella Oil/Flyers, Auburn, Calif.
important to carefully consider what types
Adds Mike Rowland, owner of Liberty
of coffee you are brewing and when you
Mart in Belton, Texas, “The new JCX
are brewing them.
coffee program spurred me to add
JCX, Java City’s self-serve brewed coffee
higher-quality breakfast items made fresh
program designed for convenience stores,
at the store, which has added tremendous
can make it easier for c-stores to maximize
incremental sales.”
their coffee options. Java City’s select line
of specialty coffee, high-energy coffees,
cappuccino, iced tea and iced coffee offers
a variety of hot and cold beverages to
accommodate all types of consumers.
“We have been a proud customer of
Java City for many years and have had
great success with capturing the morning
commuter by offering their specialty coffee
Thirty percent of all java is
consumed between meals,
so brewing up fresh coffee
in the afternoon is essential
to capturing all potential sales
opportunities.
Afternoon delights
While breakfast represents 65 percent
of coffee consumption in the United
States, 30 percent of all java is consumed
between meals, so brewing up fresh
coffee in the afternoon is essential to
capturing all potential sales opportunities.
Depending on the location and store
trends, JCX marketing kits include
smaller sets that still make a big
statement about the quality of
coffee the c-store is offering. JCX
programs allow retailers to offer
the hand-roasted specialty coffee
that customers ask for, in an
eye-catching setting custom fit for
each store’s location.
Nontraditional java choices
Traditional coffee will always be
the focus for many retailers, but
iced coffee is one of the fastestgrowing segments of the category.
According to The NPD Group, in
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SINGLESTORESOLUTIONS.COM
consumed beverage in the United States on
a daily basis, and with 54 percent of the U.S.
population over age 18 consuming coffee
every day, sales should continue to climb.
Offering a simple cup of coffee is no
longer the only way to bring new and
existing customers to your store, as more
Within the first hour of waking
up, 68 percent of all coffee
drinkers have a cup of coffee.
and more coffee consumers stray away
from traditional coffee items. The JCX
program can provide a variety of highquality coffee, energy coffee, cappuccino,
iced coffee and iced tea products with a
program to fit a store’s needs and keep
customers coming back.
SINGLESTORESOLUTIONS.COM
OCTOBER 2013 19