0roduct - Beauty Fashion Sales

0RODUCT4RAINING'UIDE
36
37
38
39
40
41
42
43
44
45
REJUVENATING PRIMER
46
RESURFACING PRIMER
LINE & DEFINE PENCIL
RADIANCE PRIMER
47
48
50
51
52
53
54
27
28
29
MINERAL POWDER FOUNDATION
30
55
56
57
31
59
32
33
34
35
62
MULTI-USE BRUSHES
64
TRAVEL TOTE / BRUSH SET
66
PROFESSIONAL BRUSH SOAP
67
HI-TECH PRECISION TWEEZERS
68
ANTI-BACTERIAL SHARPENERS
69
70
71
5
BRAND PHILOSOPHY
BECCA - BRAND PHILOSOPHY
"The whole philosophy of BECCA is about creating a natural, flawless look. It's really about skin
looking amazing - everything else is secondary." - Rebecca Morrice Williams, Founder.
Enabling ALL women, regardless of age or ethnicity, to achieve a natural looking, flawless complexion
is the bedrock of the BECCA philosophy.
To achieve this, BECCA has developed a 3-Step Skin Perfecting Make-Up System that will correct,
perfect and enhance ANY complexion, from the fairest to the darkest skin tones.
While most cosmetic companies offer 3 to 7 concealer colours, the BECCA range features no less
than 34 concealer colours and 30 foundation colours. Add to this a range of natural toned shades for
face, lips, cheeks and eyes, and a collection of the finest brushes, and you have a complete cosmetic
system that will enable ALL women to achieve BECCA Beauty.
TECHNOLOGY AND PACKAGING
BECCA - TECHNOLOGY
All BECCA products employ the most advanced pigment and colour technologies available. Central
to this expertise is a thorough understanding of the vast spectrum of skin tones and how pigments
interact with these variations. The result is a range that works incredibly well for women of ALL skin
colours.
In addition, BECCA places a firm focus on sun protection in its foundation range, utilising full
spectrum UVA and UVB protection (SPF 25-30), as well as skin caring anti-oxidant vitamins.
BECCA - PACKAGING
Developed in Italy, BECCA packaging combines distinctive velvet-brown soft touch materials with
stainless steel, for a contrast in sight and touch. Each product carries the BECCA stainless steel
badge, representing passion, style and brand integrity.
7
THE STORY BEHIND THE BRAND
BECCA - THE STORY BEHIND THE BRAND
"My search for the “perfect foundation” was
akin to the search for the Holy Grail! Why
was it impossible for women to find products
that could conceal, look natural, feel
weightless on the skin and last all day?" Rebecca Morrice Williams, Founder
The BECCA story is one of passion,
determination and courage and began when the
Founder, Rebecca Morrice Williams was just a
teenager in Perth, Western Australia, flicking
through the pages of her favourite fashion
magazines.
Marvelling at the models' perfect complexions,
Rebecca, oblivious to such things as
airbrushing, assumed their foundations must
hold the answer and so began a search to find
this miracle product. But years later, working as
a professional make-up artist and model, it
became clear that the “perfect foundation” did
not exist.......YET.
As a make-up artist Rebecca gained exposure
to women of all backgrounds, with different
needs and different skin types. But one fact
was universal - all women wanted perfect skin.
Convinced that the secret to this perfect skin lay
with foundation, and believing that this
seemingly elusive complexion was achievable,
Rebecca set out on a journey to create her own
product. The spark of BECCA was born....
Unswayed by advice from "industry experts",
who warned BECCA against producing so many
colour options for such a small market segment,
the founders forged ahead determined that
BECCA would be relevant to ALL women.
Teaming up with Steven Schapera (now CEO) in
1996, the pair set out to search the world for the
technical expertise that could bring their dream
to life. This combination of talents would prove
formidable - fusing Steven's background in
engineering, international marketing and winemaking, with Rebecca's creativity, flair and
passion.
True to Rebecca's perfectionism the brief was
complex and uncompromising. But three and a
half years, and 1,400 skin trials later, the perfect
concealer upon which the complete BECCA
range pivots was completed. BECCA had
arrived.
They found what they were looking for in
Germany and lab work began immediately. But,
like most success stories the journey would not
be without its detractors.
Rebecca and Steven were determined that
BECCA would be built on a completely different
philosophy to that of the established cosmetic
companies. While they tended to cater to a
predominantly Caucasian market, BECCA would
break the mould and cater for ALL skin types whether they be Asian, Hispanic, Caucasian,
African or Scandinavian - developing no less
than 34 concealer colours and 30 foundation
colours.
In March 2000, the unlisted public company and
owner of the BECCA trademark, Cosmetic
Developments Limited, was incorporated in
Perth, Western Australia and would drive the
brand to commercialisation. Armed with a
superior range of foundation-based products,
Rebecca and Steven were ready to take their
product to the world.
In October 2001, BECCA made its international
debut at SPACE.NK in London and Bergdorf
Goodman in New York in January 2002.
But most importantly, BECCA has met the
needs of “real” women everywhere and
ended a personal search for cosmetic
perfection by the creator herself.
Beyonce Knowles
Ciara
Carly Simon
Natalie Cole
Monica Bellucci
Lucy Liu
Rachel Bilson
Yasmin Le Bon
Gail Elliott
Frankie Rayder
Cathy Freeman
Tara Lipinski
9
3+).0%2&%#4).'-!+%503934%-˜
BECCA - SKIN PERFECTING MAKE-UP SYSTEM »
%(&&$ EHDXW\EHJLQVZLWKWKH6NLQ3HUIHFWLQJ0DNH8S6\VWHPDVLPSOHWKUHHVWHSSURJUDPPH
GHVLJQHGWRFRUUHFWSUHSDUHDQGHQKDQFHDQ\FRPSOH[LRQ
$FKLHYLQJDSHUIHFWO\IODZOHVV\HWQDWXUDOORRNLQJFRPSOH[LRQLV%(&&$
VSULPDU\IRFXV)RXQGDWLRQ
WKDWORRNVREYLRXVDQGLVWKHZURQJFRORXULVWKHELJJHVWPDNHXS³IDX[SDV´)UHVKORRNLQJVNLQ
DQGIRXQGDWLRQWKDWLVYLUWXDOO\WUDFHOHVVLVDJUHDWFRQILGHQFHERRVWHUDQGWKHPRVWLPSRUWDQWDVSHFW
WRJHWULJKWZKHQPDNLQJXS $OODGGLWLRQDOHQKDQFLQJPDNHXSIRUH\HVOLSVEURQ]LQJDQG
KLJKOLJKWLQJZLOOORRNJUHDWRQO\LIWKHEDVHLVSHUIHFW
%(&&$ GRHVQRWEHOLHYHLWLVSRVVLEOHWRDFKLHYHWKLVSHUIHFWLRQZLWKRQO\RQHIRXQGDWLRQSURGXFW
7KLVLVEHFDXVH
LIDSURGXFWLVVKHHUHQRXJKWRORRNWRWDOO\QDWXUDOLWZLOOQRWDGHTXDWHO\FRQFHDOEOHPLVKHV
LIDSURGXFWLVKHDY\HQRXJKWRHIIHFWLYHO\FRQFHDODOOEOHPLVKHVLWZLOOORRNPDVNOLNH
LIDSURGXFWLVPRLVWXULVLQJHQRXJKWRHIIHFWLYHO\K\GUDWHLWZLOOQRWODVWZHOODQGZLOOORRNJUHDV\
LILWKDVDPDWWILQLVKWKHVNLQFDQORRNXQKHDOWK\DQGOLIHOHVV
$FFRUGLQJO\WKH%(&&$ 6NLQ3HUIHFWLQJ0DNH8S6\VWHPSURPRWHVDUHDOLVWLFDQGORJLFDOPHWKRGLQ
ZKLFKDWOHDVWWKUHHSURGXFWVVKRXOGEHXVHGV\QHUJLVWLFDOO\IRUSHUIHFWORRNLQJVNLQ
7KHVHSURGXFWVFRQWDLQWKHKLJKHVWVXQSURWHFWLRQILOWHUVDQGVNLQFDULQJLQJUHGLHQWVIHHOZHLJKWOHVV
RQWKHVNLQDQGSURYLGHDQLQFUHGLEO\ORQJODVWLQJILQLVK
THE STEPS
Follow these three simple steps for ultra-natural,
perfect looking skin that lasts all day
1.
PREPARE
Primer / Luminous Skin Colour SPF 25+
2. PERFECT
Stick Foundation SPF30+ / Compact Concealer
3. SET
Fine Loose Finishing Powder
11
SKIN PERFECTING MAKE-UP SYSTEM
1
PREPARE
The BECCA philosophy when applying foundation is to start with the sheerest product possible to ensure a natural
looking result. Unblemished areas should be kept as natural as possible with a sheer, light coverage.
BECCA Luminous Skin Colour acts as the perfect base. It provides a sheer tint of colour to “even” the skin as well as
acting as a moisturiser and sunscreen (it contains anti-oxidant vitamins such as A,B,D,E and SPF 25 to 30+).
BECCA Primers (Hydrating or Mattifying) can also be used to help smooth the skin's surface, minimizing pores and
lines and thereby creating a more refined surface for make-up.
2
PERFECT
Having prepared the skin in Step 1, you can now add further coverage to those areas of the face that still require it.
Depending on your needs, BECCA Stick Foundation (SPF 30+) can be applied very sheerly to the whole face, or
ideally, only to those areas where more coverage is required (ie to cover redness, pigmentation and unevenness).
For stubborn blemishes, spots and dark under-eye circles the highly pigmented BECCA Compact Concealer can be
applied as a final correction.
For instant radiance apply BECCA Creme Blush to the “apples” of the cheeks - it will take years off your face!--
3
SET
This essential final step “locks” the products onto the skin, creating a water-resistant finish that allows make-up to stay
on all day.
Upon application it provides a very light matt finish that helps to minimise pores, with the added benefit of making the
skin feel as if no make-up is being worn.
This exceptional powder will never appear cakey or dry, and disappears on the skin within half an hour - still allowing a
natural dewy look.
HOW TO CHOOSE THE RIGHT COLOUR
HOW TO CHOOSE THE RIGHT COLOUR
BECCA is the first prestige cosmetics brand
committed to providing a Skin Perfecting MakeUp System for ALL women of ALL skin colours.
BECCA is able to exactly match any
complexion, offering an extraordinary collection
of 12 powder colours, 30 foundation colours and
34 concealer colours, ranging from the fairest
white (Nougat) to the darkest black (Espresso).
Never try to add colour to the face by choosing
foundation or powder that is darker than the
skin, as the result will look unnatural and dirty.
Undertones And How To Choose The Correct
Foundation Colour For Darker Complexions
Colour should be added with blush and bronzers.
The correct loose and pressed powder colour is
generally lighter than you may expect. It needs
to be light enough so that it does not darken the
foundation once applied.
In general (with dark skin):
COLOURS FOR DARKER SKIN TONES
When choosing a colour it is important to
consider both the obvious skin tones as well as
the distinctive undertones (ie the colour that
seems to come from under the skin's surface).
Choose a colour that best matches the basic
colour of the skin, but also make sure the
undertones of the foundation, concealer or
powder (yellow, pink, red) match those of the
actual skin. Pale skin has both pink and yellow
undertones, with a predominance of pink at the
fair end and yellow at the mid to tanned end.
Dark skin has both yellow and red undertones,
with a predominance of yellow at the light end
and red at the darker end.
Since inception, BECCA has recognised the
needs of women with darker complexions and
has identified the key factors essential in the
development of cosmetics for these
complexions. BECCA provides:
- colours that will not turn orange, ashy or look
muddy on darker skin
- colours that specifically blend with the varying
yellow and red undertones in dark skin
- products that retain the reflective nature of dark
skin, allowing a natural looking finish
- the lighter the complexion, the more yellow or
golden the undertones
- the darker the complexion, the warmer or more
red the undertones
- as the skin tone gets darker and the red
undertone increases the complexion will start
to appear purple
- at the darkest end of the spectrum the
undertone will be what is commonly referred to
as blue-black
If it is difficult to easily identify the skin's
undertone, alternate holding a piece of yellow
and red fabric under the chin and see which
colour is most reflected from the face (or the
colour which seems to blend more with the
skin).
- products that work to conceal and illuminate
darkened patches or pigmentation
- products that provide high SPF to reduce sun
damage and discolouring of dark skin
13
HOW COLOUR BEHAVES ON DARKER COMPLEXIONS
How Colour Behaves On Darker Complexions
Colours of products such as lipstick/gloss, eyeshadow/cremes, creme blush, shimmer powder etc, will look
quite different on dark skin. Be wary of very light colours on dark skin, as they can “sit on top of the skin”
and stand out too much. Usually as the skin gets darker more intense colour is required for a natural finish.
Uneveness In Darker Complexions
Darker skin is prone to unevenness and hyper pigmentation. Highly pigmented concealers and full
coverage foundations are often necessary to conceal blemishes and ”'even out” the skin tone. Application
of foundation, however, should still be done with varying degrees of thickness, according to where it is
needed. Graded application avoids a 'mask-like' effect and helps retain the distinctive reflective nature of
darker skin.
With darker skin there can also be great colour variation between the face and neck. It is always best to
choose a colour that blends with the lighter parts of the skin, ensuring a seamless look between the face
and neck.
SKIN-TONE CATEGORIES & DESCRIPTIONS
UNDERSTANDING BECCA SKIN-TONE CATEGORIES AND COLOUR DESCRIPTIONS
Use the following BECCA skin-tone categories and colour descriptions to help determine the best
BECCA Foundation, Concealer and Powder colours for your complexion.
SHERBET
(pink)
'Pink' indicates that the colour has obvious pink-based undertones
'Yellow' indicates that the colour has obvious yellow/golden-based undertones
'Neutral' indicates that neither pink/red nor yellow/golden undertones dominate the colour
'Warm' indicates that orange/red undertones dominate the colour
CARAMEL
(yellow)
HONEYCOMB
(neutral)
HAZELNUT
(warm)
15
SKIN TONE CATEGORIES
1) LIGHT to FAIR
Skin Type: Palest skin type characterized by
creamy, ivory skin. Does not tan naturally,
tending to redden and burn very easily.
Undertones: Pink.
Examples: Renee Zellweger, Kelly Osbourne,
Christina Ricci.
5) LIGHT TAN
Skin Type: Olive-toned skin often of
Mediterranean, Hispanic, Brazilian or Asian
descent. Tans easily.
Undertones: Yellow/golden.
Examples: Jennifer Lopez, Salma Hayek, Lucy
Liu.
2) FAIR
Skin Type: Milky, pale skin. Does not tan well
naturally, however very light fake tanning and
bronzing products can suit.
Undertones: Yellow or pink.
Examples: Nicole Kidman, Cate Blanchett,
Madonna.
6) TAN
Skin Type: Coffee/caramel coloured skin
Undertones: Yellow/golden.
Examples: Beyonce Knowles, Ashanti, Halle
Berry.
3) FAIR to MEDIUM
Skin Type: Light, beige-looking skin that naturally
appears quite pale. Tans reasonably well.
Suits fake tanning and bronzing products.
Undertones: Yellow.
Examples: Kylie Minogue, Sarah Jessica
Parker, Cameron Diaz.
4) MEDIUM
Skin Type: Naturally sun-kissed looking skin.
Tans well.
Undertones: Yellow/golden to warm.
Examples: Elle MacPherson, Demi Moore,
Giselle Bundchen.
7) DARK TAN
Skin Type: Light-brown skin tones that appear
slightly richer in colour.
Undertones: Warm.
Examples: Tyra Banks, Alicia Keys.
8) DARK GOLDEN
Skin Type: Brown skin tones.
Undertones: Golden to slightly warm.
Examples: Naomi Campbell, Whitney Houston,
Oprah Winfrey.
9) GOLDEN BROWN
Skin Type: Darker-brown complexion.
Undertones: Golden and warm.
Examples: Angela Bassett, Mary J. Blige,
Serena Williams.
10) WARM BROWN
Skin Type: Rich brown skin tones that appear
warm.
Undertones: Red.
Examples: Iman, Kelly Rowland, Natalie Cole.
11) DEEP BROWN
Skin Type: Deep chocolate-brown skin that
appears more neutral.
Undertones: Warm.
Examples: Angie Stone, India Arie.
12) BRONZE
Skin Type: Darkest skin tone.
Undertones: Warm to blue-black.
Examples: Alec Wek.
#/,/52-!4#().''5)$%
3+).4/.%
#!4%'/29
35(3$5(
3ULPHU/XPLQRXV
6NLQ&RORXU63)5
3(5)(&7
6WLFN)RXQGDWLRQ
63)
&RPSDFW
&RQFHDOHU
/,*+7 72
)$,5
)$,5
)$,572
0(',80
325&(/$,1
SLQN
6$1'
QHXWUDO
&$0(/
\HOORZ
72$67
ZDUP
&$6+0(5(
QHXWUDO
18'(
QHXWUDO
2/,9(
QHXWUDO
0(5,1*8(
\HOORZ
6+(5%(7
SLQN
%$1$1$
QHXWUDO
0$&$'$0,$
QHXWUDO
+21(<&20%
QHXWUDO
&2))((
QHXWUDO
3$5)$,7
SLQN
725521(
QHXWUDO
7$+,1,
QHXWUDO
%58/((
SLQNQHXWUDO
+21(<
\HOORZ
&$338&&,12
\HOORZ
35$/,1(
QHXWUDO
&$6+(:
\HOORZ
&$5$0(/
\HOORZ
72))((
ZDUP
%,6&8,7
SLQN
%877(56&27&+
ZDUP
0(',80 /,*+7 7$1
7$1
QHXWUDO
7$1
%$0%22
\HOORZ
'$5. *2/'(1 :$50
'$5.7$1 *2/'(1 %52:1 %52:1
'((3
%52:1
%521=(
0,1.
QHXWUDO
72%$&&2
QHXWUDO
18%$
QHXWUDO
&2*1$&
ZDUP
0,1.
QHXWUDO
0$3/(
ZDUP
%5,2&+(
\HOORZ
)8'*(
\HOORZ
+$=(/187
ZDUP
:$/187
ZDUP
3(&$1
ZDUP
6<583
ZDUP
75($&/(
ZDUP
&+(67187
ZDUP
&+2&2/$7(
QHXWUDO
758))/(
QHXWUDO
$/021'
QHXWUDO
187
ZDUP
6(3,$
ZDUP
02/$66(6
ZDUP
(635(662
QHXWUDO
0$//2:
ZDUP
DYDLODEOHLQ&RPSDFW&RQFHDOHURQO\
/$77(
SLQN
6(7
)LQH/RRVH
)LQLVKLQJ
3RZGHU
(**6+(//
\HOORZ
%,648(
SLQN
%,648(
SLQN
6(6$0(
\HOORZ
%,648(
SLQN
6(6$0(
\HOORZ
6(6$0(
\HOORZ
*,1*(5
SLQN
:+($7
\HOORZ
:+($7
\HOORZ
02&+$
QHXWUDO
02&+$
QHXWUDO
63,&(
ZDUP
&$5'$020
QHXWUDO
&$52%
ZDUP
02&+$
QHXWUDO
63,&(
ZDUP
63,&(
ZDUP
&$5'$020
QHXWUDO
&/29(
ZDUP
1870(*
QHXWUDO
&2&2$
ZDUP
17
-!44)&9).'02)-%2
),**( 4(;;[email protected],9
TSUL[]VSMSVa
4H[[PM`PUN7YPTLYWS\TWZ[PNO[LUZMPYTZHUKYLMPULZ[OLZRPU[VJYLH[LHZVM[L]LUZ\YMHJLMVY
THRL\W3LH]LZZRPUMLLSPUN]LS]L[`ZTVV[O
796+<*;),5,-0;:
=PZPIS`PTWYV]LZ[OLSVVRHUK[L_[\YLVM[OLZRPUI`ZTVV[OPUNMPULSPULZHUKWVYLZ
7YV]PKLZHWYV[LJ[P]LIHYYPLYZLHSPUNPUTVPZ[\YL^P[OV\[MLLSPUNNYLHZ`
,_JLSSLU[MVYVPS`ZRPUZYLX\PYPUNHTH[[MPUPZO
/LSWZSPX\PKHUKJYLHTTHRL\WHKOLYL[V[OLZRPUHUKZ[H`VUSVUNLY
+V\ISLZHZHULMMLJ[P]LUVUNYLHZ`OHUKJYLHT
4(2,<7 (9;0:;;07:
(WWS`[VJSLHUZRPUHUKMVSSV^^P[O-V\UKH[PVUHUKVY*VTWHJ[*VUJLHSLY
-VY]LY`VPS`ZRPUHWWS`:[PJR-V\UKH[PVUKPYLJ[S`V]LY[OL[VWVM4H[[PM`PUN7YPTLY
-VYUVYTHS[VVPS`ZRPU\ZL4H[[PM`PUN7YPTLY[VOLSW3\TPUV\Z:RPU*VSV\YHKOLYL[V[OLZRPU
*HUILHWWSPLK[V[OLLU[PYLMHJLVYVUS`[VZWLJPMPJHYLHZPLVPS`[aVUL
7YV]PKLZ[OLWLYMLJ[IHZLMVYL`LZOHKV^WV^KLYZ[VNSPKLV]LY
+LYTH[VSVNPJHSS`[LZ[LK
0UNYLKPLU[Z05*0!(X\H>H[LY*HWY`SPJ*HWYPJ;YPNS`JLYPKL.S`JLY`S:[LHYH[L4HNULZP\T(S\TPU\T:PSPJH[L+PTL[OPJVUL=PU`S+PTL[OPJVUL*YVZZWVS`TLY.S`JLYPU;VJVWOLYVS
*L[LHYL[O:[LHY`S(SJVOVS*L[LHYL[O(SSHU[VPU7OLUV_`L[OHUVS4L[O`SWHYHILU,[O`SWHYHILU)\[`SWHYHILU7YVW`SWHYHILU0ZVI\[`SWHYHILU7HYM\T-YHNYHUJL
3),+9(9$2!4).'02)-%2
),**( :032@ /@+9(;05.7904,9
TSUL[]VSMSVa
/`KYH[PUN7YPTLYWS\TWZ[PNO[LUZMPYTZHUKYLMPULZ[OLZRPU[VJYLH[LHZVM[L]LUZ\YMHJLMVY
THRL\W3LH]LZZRPUMLLSPUN]LS]L[`ZTVV[O
796+<*;),5,-0;:
=PZPIS`PTWYV]LZ[OLSVVRHUK[L_[\YLVM[OLZRPUI`ZTVV[OPUNMPULSPULZHUKWVYLZ
7YV]PKLZHWYV[LJ[P]LIHYYPLY
ZLHSPUNPUTVPZ[\YL
(SSV^ZSPX\PKHUKJYLHTIHZLKWYVK\J[Z[VNSPKLLHZPS`V]LY[OLZRPUHUKZ[H`VUSVUNLY
2LLWZTHRL\WSVVRPUNMYLZOLYSVUNLY
7YL]LU[ZTVPZ[\YLSVZZK\YPUNHPY[YH]LSHUKPUHPYJVUKP[PVUPUN
+V\ISLZHZHTVPZ[\YPZLY
4(2,<7 (9;0:;;07:
(WWS`7YPTLY[VJSLHUZRPU[VJYLH[LHO`KYH[LKIHZLHUKMVSSV^^P[O-V\UKH[PVUHUKVY
*VTWHJ[*VUJLHSLY
-VYZRPU[OH[YLX\PYLZL_[YHO`KYH[PVUHUKHWS\TWLYTVYLNSV^PUNJVTWSL_PVUHWWS`\UKLY
3\TPUV\Z:RPU*VSV\Y
7YV]PKLZ[OLWLYMLJ[IHZLMVYL`LZOHKV^WV^KLYZ[VNSPKLV]LY
'HUPDWRORJLFDOO\WHVWHG
$TXD:DWHU*O\FHU\O6WHDUDWH'LPHWKLFRQH&DSU\OLF&DSULF7ULJO\FHULGH*O\FHULQ0DJQHVLXP$OXPLQXP6LOLFDWH7RFRSKHURO&HWHDUHWK&HWHDUHWK6WHDU\O$OFRKRO
$OODQWRLQ3KHQR[\HWKDQRO0HWK\OSDUDEHQ(WK\OSDUDEHQ%XW\OSDUDEHQ3URS\OSDUDEHQ,VREXW\OSDUDEHQ3DUIXP)UDJUDQFH
19
,).%!.$0/2%#/22%#4/2
"%##! ,).%!.$0/2%#/22%#4/2
MLNETVOLFLOZ
-INIMISELINESANDVISIBLYREFINELARGEPORESWITHTHISSOFTFOCUSEFFECTPRIMER
0ACKEDWITHANTIOXIDANTSANDANTIINFLAMMATORYINGREDIENTSTHESILKYOILFREEFORMULATIONPROVIDES
ANEXCEPTIONALLYSMOOTHBASEFORCONCEALERLIPLINERLIPSTICKANDEYESHADOWAPPLICATION
4HISCLEVERPRODUCTCANALSOBEUSEDASALIQUIDPOWDERFORSIMPLEONTHEGOSHINEREDUCTION
7ITHACTIVEINGREDIENTSVITAMINS!AND%ANDESSENTIALFATTYACIDS,INOLEICAND,INOLENICITISPARABENPRESERVATIVEANDFRAGRANCEFREE
02/$5#4"%.%&)43
0ROVIDESANEXCEPTIONALLYSMOOTHBASEFORMAKEUPTOGLIDEOVER
0ERFECTFORUSEAROUNDTHEEYEAREATOMINIMIZELINESANDPROVIDEASMOOTHBASEFORCONCEALER
!LLOWSUNDEREYECONCEALERTOGLIDEEASILYOVERTHEAREAANDLOCKONTOSKINWITHOUTTHENEEDFOR SETTINGWITHLOOSEPOWDERGREATFOROLDERSKINPEOPLEWITHUNDEREYECIRCLESTHATALSOHAVELINES
0ROVIDESASMOOTHBASEFOREYESHADOWAPPLICATION
6ISIBLYREFINESTHELOOKOFLARGEPORES
#ANALSOBEUSEDLIGHTLYOVERMAKEUPTOREFRESHANDMATTIFYTHETZONE
#ANBEUSEDTOTOUCHUPTHROUGHOUTTHEDAY
5SEONTHELIPSANDLIPAREATOREDUCELINESAROUNDTHEMOUTHSMOOTHTHELIPSLOCKINMOISTURE
ANDPREVENTLIPSTICKANDLINERSFROMBLEEDINGINTOLINES
(ELPSTOPROTECTANDPROVIDEABARRIERAGAINSTTHEDRYINGEFFECTOFLIPGLOSSES
#ONTAINSANTIOXIDANTANDANTIINFLAMMATORYINGREDIENTSINCLUDINGVITAMINS!%AND%SSENTIAL &ATTY!CIDS,INOLEIC,INOLENIC
&ATTYACIDSCANHELPSUPPLEMENTTHESKINgSINTERCELLULARMATRIXANDPROMOTEHEALTHYSKINGROWTH
/ILFREE
&RAGRANCEFREE
0reservative, pARABEn FREE
-!+%50!24)344)03
0ERFECTFORUSEAROUNDTHEEYEAREA,INE0ORE#ORRECTORALLOWSCONCEALERTOLOCKONTO
THESKINWITHOUTTHENEEDFORSETTINGWITHLOOSEPOWDER
$ERMATOLOGICALLYTESTED
$IMETHICONE#YCLOPENTASILOXANE$IMETHICONE6INYL$IMETHICONE#OPOLYMER3ILICA$IMETHYL3ILYLATE4OCOPHERYL!CETATE,INOLEIC!CID-AGNESIUM-YRISTATE+AOLIN4ALC2ETINYL0ALMITATE,INOLENIC!CID
4RIMETHYLSILOXYSILICATE4OCOPHEROL4ITANIUM$IOXIDE#))RON/XIDES#)#)#)
REJUVENATING PRIMER
BECCA REJUVENATING PRIMER
Tightening & Hydrating Formula
40ml
This nourishing and lightweight Rejuvenating Primer instantly hydrates and softens tired,
dehydrated skin, creating a visible tightening effect. Continuously improving the
appearance of fine lines and wrinkles, applied either on its own or under foundation, it
creates a luminous base on the skin that will last all day.
PRODUCT BENEFITS:
* Gatuline Intense® (a concentrated extract that has an instant effect on wrinkles)
and Vitamins E and A to fight the signs of aging
* Coconut Oil and Glycerin to provide and maintain hydration
* Alcohol-free, Paraben-free, Fragrance free
Ingredients (INCI): Aqua (Water), Caprylic/Capric Triglyceride, Glycerin, Cetyl Alcohol, Hydrogenated Palm Kernel
Glycerides, Glyceryl Stearate, Carbomer, Triethanolamine, Ceteth-20, 1,2-Hexanediol, Caprylyl Glycol, Xanthan
Gum, PEG-75 Stearate, Hydrogenated Palm Glycerides, Polyaminopropyl Biguanide, Spilanthes Acmella Extract,
Tropolone.
21
RESURFACING PRIMER
BECCA RESURFACING PRIMER
Line & Pore Minimizing, Mattifying Formula
40ml
Prepare and seal your skin with this invisible Resurfacing Primer which instantly reduces
the appearance of dilated pores and smoothes fine lines for a flawless finish. Applied on its
own or under foundation, the velvety matte formulation helps to control unwanted shine
with its special oil absorbing polymers which act as ‘fillers’ to create a refined base for
makeup that will last all day.
PRODUCT BENEFITS:
* Evermat with Oleanolic Acid to minimize pore size, refine skin texture and
reduce surface shine
* Glycerin to maintain hydration
* Alcohol-free, Paraben-free, Fragrance-free
Ingredients (INCI): Aqua (Water), Hydrogenated Didecene, Glycerin, PVP, Ricinus Communis Oil (Ricinus Communis
[Castor] Seed Oil), Sorbitan Stearate, Cetyl Alcohol, Simmondsia Chinensis Oil (Simmondsia Chinensis [Jojoba]
Seed Oil), Boron Nitride, Phenoxyethanol, Mica, Glyceryl Stearate, Hydroxyethyl Acrylate/Sodium
Acryloyldimethyltaurate Copolymer, Propylene Glycol Stearate, Propylene Glycol Isostearate, 1,2-Hexanediol,
Squalane, Glyceryl Isostearate, Caprylyl Glycol, Oleth-25, Ceteth-25, Tocopheryl Acetate, Polysorbate 60,
Triethanolamine, Tropolone and may contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491).
RADIANCE PRIMER
BECCA RADIANCE PRIMER
Illuminating & Brightening Formula
40ml
Brighten up with this age-defying Radiance Primer, which diminishes dullness with a
luminous, dewy finish. The complexion becomes energized and illuminated, replacing the
appearance of fatigue with instant vitality. Applied on its own or under foundation, the
water-based formulation creates a glowing, radiant base for make-up that will last all day.
PRODUCT BENEFITS:
* Bioplasma (Plankton Extract) and Vitamins A and E to fight the signs of aging
Jojoba Seed Oil to soften and smooth skin
* Mica for radiance and vitality
* Alcohol-free, Paraben-free, Fragrance-free
Ingredients (INCI): Aqua (Water), Caprylic/Capric Triglyceride, Glycerin, Cetyl Alcohol, Hydrogenated Palm Kernel
Glycerides, Glyceryl Stearate, Carbomer, Triethanolamine, Ceteth-20,1,2-Hexanediol, Caprylyl Glycol, Xanthan
Gum, PEG-75 Stearate, Hydrogenated Palm Glycerides, Polyaminopropyl Biguanide, Spilanthes Acmella Extract,
Tropolone.
23
BECCA MINERA
USE BRUSH# 18, 56, 58, 59, 61
25
STICK FOUNDATION SPF30+
BECCA STICK FOUNDATION
8.7g net wt. 0.3oz, SPF 30+, 30 colours
The ultimate skin saviour, that creates the illusion of flawless skin by evening out skin tone and lightly
concealing blemishes. A unique balance between maximum sun-protection and long lasting wear.
PRODUCT BENEFITS
* The soft creamy texture allows a totally controllable level of coverage
* The non-powdery formulation is suitable for most skin types (including ultra-sensitive)
and provides sheer to medium, natural-looking cover
* Contains broad spectrum SPF 30+ to protect against over 96% of both UVA and UVB rays
* Contains anti-oxidant vitamins A, D and E, which help to increase collagen renewal and
the skin’s moisture holding capacity
* Doubles as a sheer under-eye concealer
MAKE-UP ARTIST TIPS
* Can be used all over the face (including the under-eye area) or only where further coverage is
required
* Use over Luminous Skin Colour or BECCA Primers and set with Fine Loose Finishing Powder for a
water-resistant, long-lasting finish
* Use Foundation Brush #18 for an ultra-sheer, even and quick application
SHERBET
(pink)
PRALINE
(neutral)
LATTE
(pink)
BUTTER- MACADAMIA BRULEE
(neutral)
(pink/neutral)
SCOTCH
(warm)
CASHEW
(yellow)
BANANA
(neutral)
TAHINI
(neutral)
CARAMEL
(yellow)
MALLOW HONEYCOMB
(neutral)
(warm)
HONEY
(yellow)
TOFFEE
(warm)
COFFEE
(neutral)
CAPPUCCINO
(yellow)
MAPLE
(warm)
PECAN
(warm)
BRIOCHE
(yellow)
SYRUP
(warm)
FUDGE
(yellow)
TREACLE
(warm)
TRUFFLE
(neutral)
HAZELNUT
(warm)
Dermatologically tested
Active Ingredients / Ingrédients Actifs: Benzophenone-3, Butyl Methoxydibenzoylmethane
Ingredients (INCI): Hydrogenated Polyisobutene, Carnauba (Wax), Caprylic/Capric Triglyceride, Octlydodecanol, Dimethyl Imidazolidinone (Rice Starch), Benzophenone-3,
Butyl Methoxydibenzoylmethane, Cetyl Palmitate, Synthetic Beeswax, Polyisobutene, Candelilla Cera (Wax), Tribydroxystearin, Polyethylene, Persea Gratissima
(Avocado Oil unsaponifiables), Petrolatum, (dl-alpha-) Tocopherol, Tocopheryl Acetate, Bisabolol, Parfum (Fragrance) and may contain [+/- Titanium Dioxide Cl 77891,
yellow Cl 19140, Iron Oxides Cl 77491, Cl 77492, Cl 77499, red 36 Cl 12085, Ultramarines Cl 77007, yellow 6 Cl 15985, Chromium Oxide Greens Cl 77288]
CHESTNUT ALMOND
(warm)
(neutral)
WALNUT CHOCOLATE MOLASSES ESPRESSO
(warm)
(warm)
(neutral)
(neutral)
USE BRUSH# 18, 58, 59, 61
#/-0!#4#/.#%!,%2 -%$)5-!.$%842!#/6%26%23)/.3
"%##! #/-0!#4#/.#%!,%2
GNETWTOZ-EDIUMAND%XTRA#OVER6ERSIONSCOLOURS
! TRUEINNOVATIONINCONCEALERTECHNOLOGY4HISINGENIOUSPRODUCTCLEVERLYCOMBINESTWO
FORMULATIONSFORDIFFERENTLEVELSOFCOVERINTHEONECOMPACT%XTRA#OVERVERSIONONTHELEFTAND
-EDIUM#OVERVERSIONONTHERIGHT4HEWIDESTCOLOURRANGEAVAILABLEENSURESAPERFECTMATCHTO
YOURSKIN
02/$5#4"%.%&)43
4HE-EDIUM#OVERVERSIONISSHEERERANDCREAMIERANDISPERFECTFORCOVERINGDARKSHADOWS
INTHEUNDEREYEAREA
4HE%XTRA#OVERVERSIONPROVIDESEXCEPTIONALCAMOUFLAGEANDADHERESWELLTOTHESKIN
-!+%50 !24)344)03
5SETHE-EDIUM#OVERVERSIONFORBROADCOVERAGEINCLUDINGTHEUNDEREYEAREAAPPLYAS
SHEERALAYERASPOSSIBLEHEREASANYMAKEUPUNDERTHEEYESTENDSTOACCENTUATESMILE
LINES
5SETHE%XTRA#OVERVERSIONFORSPOTSANDBLEMISHESTHATREQUIREHEAVYDUTYCOVERAGEAS
THISFORMULATIONISMOREOPAQUEANDHASAHEAVIERSLIGHTLYDRIERCONSISTENCY
4ARGET#ONCEALERTOTHEREQUIREDAREABYUSINGABRUSHTHENGENTLYPRESSINTOTHESKINUSING
THEFINGERTIPINAROLLINGMOTIONUSEASLITTLEASPOSSIBLEANDREAPPLYIFHEAVIERADDITIONAL
COVERAGEISREQUIRED
!LWAYSSETWITH&INE,OOSE&INISHING0OWDERTOENSURE#ONCEALERLOCKSONTOTHESKIN
FORAN ALLDAYFINISH
!PPLYWITH#ONCEALER"RUSH3POT#ONCEALER"RUSHOR%YE#ONCEALER"RUSH
DEPENDINGONNEED
3$5)$,7
SLQN
6+(5%(7
SLQN
/$77(
SLQN
%$1$1$
QHXWUDO
7$+,1,
QHXWUDO
%58/((
SLQNQHXWUDO
&$5$0(/
\HOORZ
0(5,1*8(
\HOORZ
&2))((
QHXWUDO
$ERMATOLOGICALLYTESTED
)NGREDIENTS -EDIUM #OVER).#)0ARAFFINUM,IQUIDUM-INERAL/IL0ARAFFIN(YDROGENATED0OLYISOBUTENE/CTYLDODECANOL0ETROLATUM#ANDELILLA#ERA7AX-AGNESIUM
-YRISTATEDLALPHA4OCOPHEROL#ETYL0ALMITATE#ERA!LBA"EESWAX#ARNAUBA7AX/LETH"(4!SCORBYL0ALMITATE#ITRIC!CID'LYCERYL3TEARATE0ROPYLENE'LYCOL
0ARFUM&RAGRANCEANDMAYCONTAIN;4ITANIUM$IOXIDE#)YELLOW#))RON/XIDES#)#)#)#HROMIUM/XIDE'REENS#)RED#)
5LTRAMARINES#)YELLOW#)=
)NGREDIENTS %XTRA#OVER ).#)0ARAFFINUM,IQUIDUM-INERAL/IL0ARAFFIN(YDROGENATED0OLYISOBUTENE/CTYLDODECANOL#ANDELILLA#ERA7AX-AGNESIUM-YRISTATEDL
ALPHA4OCOPHEROL#ETYL0ALMITATE#ERA!LBA"EESWAX0ETROLATUM#ARNAUBA7AX/LETH"(4!SCORBYL0ALMITATE#ITRIC!CID'LYCERYL3TEARATE0ROPYLENE'LYCOL
0ARFUM&RAGRANCEANDMAYCONTAIN;4ITANIUM$IOXIDE#)YELLOW#))RON/XIDES#)#)#)#HROMIUM/XIDE'REENS#)RED#)
5LTRAMARINES#)YELLOW#)=
)8'*(
\HOORZ
:$/187
ZDUP
725521(
QHXWUDO
35$/,1(
QHXWUDO
%,6&8,7
SLQN
&$6+(: %877(56&27&+ 0$&$'$0,$
QHXWUDO
ZDUP
\HOORZ
0$//2:
ZDUP
+21(<&20%
QHXWUDO
+21(<
\HOORZ
&$338&&,12
\HOORZ
0$3/(
ZDUP
3(&$1
ZDUP
%5,2&+(
\HOORZ
6<583
ZDUP
75($&/(
ZDUP
758))/(
QHXWUDO
+$=(/187
ZDUP
&+(67187
ZDUP
$/021'
QHXWUDO
&+2&2/$7( 02/$66(6
1HXWUDO
ZDUP
72))((
ZDUP
(635(662
QHXWUDO
53%"253(17, 32, 33, 58, 59
27
&).%LOOSE FINISHING0/7$%2
),**( -05,366:,-050:/05.76>+,9
(]HPSHISLPU15g UL[^[052VaJVSV\YZ
;OLMPULZ[SVVZLWV^KLYPU[OL^VYSK;OPZ\UPX\LMVYT\SH[PVUPZSPNO[S`WPNTLU[LKHUKTPJYVTPSSLK
LUZ\YPUNHU\UKL[LJ[HISLHUKMLH[OLY^LPNO[MPUPZOVU[OLZRPU
796+<*;),5,-0;:
;OLNYLH[LZ[ILULMP[VM[OPZWV^KLYPZ[OH[P[ZL[Z[OLTHRL\WHSSV^PUNP[[VZ[H`VU
HSSKH`OV\YZ
*YLH[LZH[V\JOWYVVMZT\KNLWYVVMZLTP^H[LYYLZPZ[HU[MPUPZOL]LUPU[YVWPJHSO\TPKP[`
,SPTPUH[LZ[OLNYLHZ`[HJR`MLLSPUN[OH[JHUILSLM[VU[OLZRPUI`SPX\PKHUKJYLHT
WYVK\J[ZHUKSLH]LZ[OLZRPUMLLSPUNHZPMUVTHRL\WPZILPUN^VYU
:TVV[OLZHUKL]LUZ[OLSVVRVM[OLZRPUSLH]PUNHKLTP
TH[[HUKWVSPZOLKSVVR
>PSSUV[JH\ZL[OLZRPU[VHWWLHYKY`^PSSUV[ZL[[SLPU[VMPULSPULZHUK^PSSUV[SVVR
JHRL`VYWH[JO`
(SSV^Z[OLZRPUZUH[\YHSVPSZ[VSPNO[S`ZOPUL[OYV\NOYLZ\S[PUNPUUH[\YHSNSV^PUNZRPU
<ZLZHK]HUJLKHPYTPJYVUPZH[PVU[LJOUVSVN`[VWYVK\JL[OLMPULZ[ZTHSSLZ[HUKTVZ[
\UPMVYTWPNTLU[WHY[PJSLZLUZ\YPUNH]PY[\HSS`[YHJLSLZZMPUPZO
:\WLYPVYYH^PUNYLKPLU[ZHUK[OLTPJYVTPSSPUNWYVJLZZNP]L[OLWV^KLYH]LS]L[`
ZTVV[O[L_[\YL[OH[THRLZHWWSPJH[PVUZPTWSL
4(2,<7 (9;0:;;07:
<ZL[VZL[3\TPUV\Z:RPU*VSV\Y:[PJR-V\UKH[PVU*VUJLHSLYHUK*YLTL)S\ZO
-VYILZ[YLZ\S[Z\ZLHZTHSSHTV\U[HUKHWWS`^P[OH]LSV\YW\MM[HRPUN
JHYL[VZL[HSSHYLHZ^OLYLTHRL\WOHZILLUHWWSPLK
+HIVU[V[OLZRPUPUHWH[[PUNTV[PVUYH[OLY[OHUH^PWPUNTV[PVUHUKIY\ZOVMMHU`L_JLZZ
^P[OHSHYNLWV^KLYIY\ZO)Y\ZO
;OLPUP[PHSZSPNO[S`TH[[MPUPZO^PSSVUS`SHZ[MVYHIV\[OHSMHUOV\YI`[OLU[OLUH[\YHS
VPSZPU[OLZRPUILNPU[VZ\YMHJLHUK[OLWV^KLY^PSSOH]LHWLYMLJ[S`\UKL[LJ[HISL
MPUPZO
'HUPDWRORJLFDOO\WHVWHG
,QJUHGLHQWV,1&,7DOF0DJQHVLXP0\ULVWDWH3DUIXP)UDJUDQFHDQGPD\FRQWDLQ>,URQ2[LGHV&,&,\HOORZ&,28OWUDPDULQHV&,@
(**6+(//
\HOORZ
%,648(
SLQN
6(6$0(
\HOORZ
*,1*(5
SLQN
:+($7
\HOORZ
02&+$
QHXWUDO
63,&(
ZDUP
CARDAMOM
(neutral)
CLOVE
(warm)
1870(*
QHXWUDO
&$52%
ZDUP
&2&2$
ZDUP
53%"253(16, 41, 57, 62
&).%PRESSED0/7$%2
),**( -05,79,::,+76>+,9
NUL[^[VaJVSV\YZ
;OPZL_JLW[PVUHSS`MPULZPSR`WYLZZLKWV^KLYOHZHKLTPTH[[MPUPZOHUKPZWLYMLJ[MVY[V\JO\WZ
7YV]PKLZH]LPSVMJVSV\YMVYHSSKH`MSH^SLZZWLYMLJ[PVUHUKJVTLZ^P[OP[ZV^UWYV[LJ[P]LWV\JO;OL
\S[PTH[LPUS\_\Y`
796+<*;),5,-0;:
9LK\JLZZOPULHUKMYLZOLUZTHRL\W[OYV\NOV\[[OLKH`VYUPNO[
*VU[HPUZHZ\WLYPVYTVKPMPLKYPJLZ[HYJO[OH[TLHUZP[^PSSUL]LYSVVRJHRL`VU[OLZRPUHUK
JHUILHWWSPLKHZVM[LUHZKLZPYLK
*VTLZ^P[OP[ZV^UWYV[LJ[P]LWV\JO
4(2,<7 (9;0:;:;07:
(WWS`^P[OWV^KLYW\MMPUJS\KLKMVYHJVU]LUPLU[[V\JO\WVY\ZL)Y\ZO
VY
MVY[OL
ZOLLYLZ[HWWSPJH[PVU
.
(**6+(//
\HOORZ
%,648(
SLQN
63,&(
ZDUP
&$5'$020
QHXWUDO
6(6$0(
\HOORZ
*,1*(5
SLQN
:+($7
\HOORZ
02&+$
QHXWUDO
&/29(
ZDUP
1870(*
QHXWUDO
&$52%
ZDUP
&2&2$
ZDUP
'HUPDWRORJLFDOO\WHVWHG
,QJUHGLHQWV,1&,7DOF'LPHWK\O,PLGD]ROLGLQRQH5LFH6WDUFK0LFD6LOLFD$TXD:DWHU0DJQHVLXP0\ULVWDWH3URS\OHQH*O\FRO2FW\OGRGHFDQRO,VRSURS\O0\ULVWDWH
*O\FHU\O6WHDUDWH3(*4XDWHUQLXP5LFLQXV&RPPXQLV&DVWRU2LO*O\FHU\O5LFLQROHDWH&DUQDXED:D[&DQGHOLOOD&HUD:D[&HUD0LFURFULVWDOOLQD
0LFURFU\VWDOOLQH:D[&HW\O$OFRKRO&HUD$OED%HHVZD[3DUDIILQXP/LTXLGXP0LQHUDO2LO&HWHDU\O$OFRKRO6RGLXP&HWHDU\O6XOIDWH6WHDULF$FLG7HWUDK\GUR[\SURS\O
(WK\OHQHGLDPLQH0HWK\OSDUDEHQ0HWK\OGLEURPR*OXWDURQLWULOH3KHQR[\HWKDQRO3DUIXP)UDJUDQFHDQGPD\FRQWDLQ>\HOORZ&,,URQ2[LGHV&,&,
&,8OWUDPDULQHV&,\HOORZ&,@
53%"253(16, 41, 57, 62
29
BLISS
Light-fair
(neutral)
BLOOM
Fair-medium
(neutral)
DESIRE
Medium
(warm)
DREAM
Medium
(neutral/yellow)
RAPTURE
Light
(tan/neutral)
53%"253(63
53%"253(18, 56, 59, 61
31
Ingredients: Caprylic/Capric Triglyceride, Octyldodecanol, Cetyl Palmitate, Petrolatum, Carnauba (Copernicia Cerifera (Carnauba) Wax), Candelilla Cera
(Euphorbia Cerifera (Candelilla) Wax), Kaolin, C18-38 Alkyl Hydroxystearoyl Stearate, Tocopherol, Parfum (Fragrance) and may contain: [+/- Titanium
Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Carmine CI 75470, Red 21 Lake CI 45380, Yellow 5 Lake CI 19140, Red 7 CI 15850,
Ultramarines CI 77007, Red 40 CI 16035, Yellow 6 Lake CI 15985, Bismuth Oxychloride CI 77163, Blue 1 Lake CI 42090, Red 36 CI 12085, Ferric
Ferrocyanide CI 77510, Mica].
33
PRESSED BRONZING POWDER
BECCA PRESSED BRONZING POWDER
10g net wt 0.34oz
Warms the skin with a subtle bronzing and light shimmer effect and adds depth and contour.
Highlight and define cheekbones for a radiant and magical glow, or apply all over for beautifully
burnished skin.
Flamenco
Lambada
Salsa
Calypso
Light golden bronze
Medium golden bronze
Medium warm bronze
Dark bronze
PRODUCT BENEFITS
* The neutral (non-orange) tones provide a natural look and suit all complexions
* Ultra-fine micronised powder ensures a sheer and even finish to the skin
* Can be used to "even" pale skin on the neck, under the chin and any other areas of the body
that require bronzing
MAKE-UP ARTIST TIPS
* Using Powder/Bronzer Brush #16, apply to areas of the face that would be naturally
highlighted (ie. by the sun) - the sides of the forehead, temples, brow bones and centre of the nose
* To create contoured cheekbones and slim the face, apply using Soft Contour Brush #42
directly below the cheekbones
* Alternatively use Double Cheek Contour Brush #45 to ensure colour is simultaneously applied
to both the cheeks and the hollows of the cheeks
* Always apply over skin that has been set with Fine Loose Finishing Powder, so that the colour
does not “grab”
Dermatologically tested
Ingredients (INCI): Talc, Dimethyl Imidazolidinone (Rice Starch), Mica, Silica, Aqua (Water), Propylene Glycol, Octyldodecanol, Magnesium Myristate, Isopropyl Myristate,
Glyceryl Stearate, PEG-150, Quaternium-26, Ricinus Communis (Castor Oil), Glyceryl Ricinoleate, Carnauba (Wax), Candelilla Cera (Wax), Cera Microcristallina
(Microcrystalline Wax), Cetyl Alcohol, Cera Alba (Beeswax), Paraffinum Liquidum (Mineral Oil), Cetearyl Alcohol, Sodium Cetearyl Sulfate, Stearic Acid, Tetrahydroxypropyl
Ethylenediamine, Methylparaben, Methyldibromo Glutaronitrile, Phenoxyethanol, Parfum (Fragrance) and may contain: [+/- Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI
77492, CI 77499, Carmine CI 75470]
FLAMENCO
LAMBADA
SALSA
USE BRUSH#16, 39, 42, 45, 57, 62
CALYPSO
53%"253(16, 39, 42, 45, 57, 62
35
02%33%$3()--%20/7$%2
),**( 79,::,+:/044,976>+,9
NUL[^[Va
( KLSPJH[LS`MPULZOPTTLYWV^KLY[OH[SPNO[Z\W[OLJVTWSL_PVUPSS\TPUH[PUNKHYRLULKHYLHZ
HUKSHJR S\Z[YL ZRPUHUKJYLH[PUNHTHNPJHSNSV^[OH[ZLLTZ[VLTHUH[LMYVT^P[OPU
(]HPSHISLPU[OLMVSSV^PUNZOHKLZ!
/`H^H[OH:VM[ZPS]LY`ILPNLZOPTTLY[OH[PZWLYMLJ[MVYMHPY[VTLKP\TZRPU[VULZ
HUKOLSWZKPZN\PZLZ\UZWV[ZHUKKHYRLULKWPNTLU[H[PVU
([OLUH)YVUaLNVSKZOPTTLY
7YPUJLZZ9PJOYVZLNVSKZOPTTLY[OH[NP]LZHUH[\YHSS`MS\ZOLKSVVR[VHSSZRPU[`WLZ
(UNLS3PNO[K\Z[`WPUR^P[OHZPS]LY`ZOPTTLY[VMYLZOLUHUKOPNOSPNO[MHPY[VTLKP\TZRPU[VULZ
.`WZ`,_V[PJNVSKLUWPURZOPTTLY[OH[PZHTHaPUNVUTLKP\THUKKHYRLYZRPU[VULZ
5`TWO3PNO[WVYJLSHPUZOPTTLY[OH[NP]LZHUH[\YHSSVVRPUNNSV^[VWHSLZRPU[VULZ
5LMLY[P[P.VSKLUWLHJOZOPTTLY[OH[PZZ\P[HISLMVYHSSZRPU[VULZ
6KL[[L.VSKLUILPNLZOPTTLY[OH[PZZ\P[HISLMVYHSSZRPU[VULZ
796+<*;),5,-0;:
*VU[HPUZ\S[YHMPULWHY[PJSLZVMZOPTTLYTPJH[VKLMSLJ[SPNO[HUKPSS\TPUH[L[OLZRPU^VYRPUN
[VJYLH[LHUH[\YHSYHKPHU[SVVR
+VLZUV[OH]LHNSP[[LY`MPUPZOHUK[O\ZJHUIL^VYUKH`VYUPNO[
)LPUNHWV^KLY[OLMPUPZOPZS\TPUV\ZUV[ZOPU`VYNYLHZ`HUKPZZ\P[HISLMVYHSSZRPU[`WLZ
4(2,<7 (9;0:;;07:
(WWS`[VHU`HYLH^OLYL`V\KLZPYLJVSV\YHUKNSV^JOLLRIVULZ[LTWSLZMVYLOLHK
IYV^IVULZL`LZZOV\SKLYZKtJVSSL[HNL
(WWS`[V[OLMHJL^P[O7V^KLY)S\ZO)Y\ZO
MVYHUL]LUHWWSPJH[PVU
(WWS`[V[OLJOLLRZVYJOLLRIVULZ^P[O*OLLRZ)Y\ZO
MVY[HYNL[LKHWWSPJH[PVU
:RPU[`WLZ[OH[YLX\PYLM\SSJV]LYHNLMV\UKH[PVUHUKJVUJLHSLYJHUOH]LH[LUKLUJ`[VSVVR
MSH[HUKVYTH[[[VH]VPK[OPZ),**( YLJVTTLUKZ\ZPUNZRPU[VULK7YLZZLK:OPTTLY
JVSV\YZ/`H^H[OHHUK5`TWOHSSV]LY[OLMHJL[VJYLH[LHTVYLUH[\YHSSVVRPUNNSV^HUKLUSP]LU[OLZRPU
7YPUJLZZ(UNLS5LMLY[P[PHUK.`WZ`HSZVTHRLILH\[PM\SIS\ZOJVSV\YZ
'HUPDWRORJLFDOO\WHVWHG
,QJUHGLHQWV,1&,7DOF'LPHWK\O,PLGD]ROLGLQRQH5LFH6WDUFK0LFD6LOLFD$TXD:DWHU3URS\OHQH*O\FRO0DJQHVLXP0\ULVWDWH2FW\OGRGHFDQRO,VRSURS\O0\ULVWDWH*O\FHU\O
6WHDUDWH3(*4XDWHUQLXP5LFLQXV&RPPXQLV&DVWRU2LO*O\FHU\O5LFLQROHDWH&DUQDXED:D[&DQGHOLOOD&HUD:D[&HUD0LFURFULVWDOOLQD0LFURFU\VWDOOLQH:D[
&HW\O$OFRKRO&HUD$OED%HHVZD[3DUDIILQXP/LTXLGXP0LQHUDO2LO&HWHDU\O$OFRKRO6RGLXP&HWHDU\O6XOIDWH6WHDULF$FLG7HWUDK\GUR[\SURS\O(WK\OHQHGLDPLQH
0HWK\OSDUDEHQ0HWK\OGLEURPR*OXWDURQLWULOH3KHQR[\HWKDQRO3DUIXP)UDJUDQFHDQGPD\FRQWDLQ>7LWDQLXP'LR[LGH&,,URQ2[LGHV&,&,&,
&DUPLQH&,\HOORZ&,8OWUDPDULQHV&,@
$1*(/
+<$:$7+$
$7+(1$
35,1&(66
*<36<
2'(77(
1<03+
53%"253(39, 40, 41, 57, 62
1()(57,7,
20, 34, 56, 59
37
Fig - Tea rose pink stain
Fig
")2$/&0!2!$)3%',/33 %9%3,)03#(%%+3
),**( )09+6-7(9(+0:,.36::
NVa
( ]LYZH[PSLHUKSPNO[^LPNO[JYuTLNSVZZ[OH[OPNOSPNO[ZJOLLRIVULZHUKHKKZHWLHYSPZLKWLHJONVSK
ZOLLU[VL`LZHUKSPWZ*YLH[LZHUPUZ[HU[YHKPHU[NSV^
796+<*;),5,-0;
;OPZPYPKLZJLU[NSVZZNP]LZHMYLZOKL^`MPUPZO[V[OLL`LZSPWZHUKMHJLHUKHKKZS\TPUVZP[`HUK
YHKPHUJL[VSHJRS\Z[YLK\SSJVTWSL_PVUZ
;OLMYHNYHUJLMYLLUVUPYYP[H[PUNHUKUVUZ[PJR`MVYT\SH[PVUPZJVTMVY[HISLHUKSPNO[^LPNO[
HUKOHZHTVPZ[\YPZPUNLMMLJ[VU[OLSPWZ
0ZLHZPS`HWWSPLKV]LYTHRL\WHUKLUK\YLZOV\YZVM^LHY*HUHSZVILSH`LYLKVYTP_LK^P[OV[OLY
WYVK\J[Z
*VTWHJ[HUKT\S[PW\YWVZL
3VVRZUH[\YHSPU[OLKH`SPNO[HUKTHRLZL`LZHWWLHYJSLHYLYHUKIYPNO[LY
4(2,<7(9;0:;;07:
(WWS`V]LY),**( *YuTL,`LJVSV\YZ[VHKKL_[YHZOPUL
(WWS`V]LYSVVZLZOPTTLYZ[VJYLH[LHJYLHT`MPUPZOPU[LUZPM`JVSV\YHUKYLK\JL[OLNSP[[LYLMMLJ[
(WWS`V]LYSPWZ[PJRZ[VSPNO[LUHUKIYPNO[LU^P[OHWLHYSPZLKZOLLU
(WWS`[VIHYLSPWZMVYHMYLZOHUK`V\[OM\SSVVR
+HIV]LYJYuTLHUKWV^KLYIS\ZOLZ[VWYVK\JLHZVM[HUKZOLLYS\TPUV\ZLMMLJ[
<ZL[VOPNOSPNO[IYV^IVULZHUKJOLLRIVULZ
)Y\ZO
PZWLYMLJ[MVYHWWS`PUNNSVZZ[V[OLMHJL^OPSLIY\ZO
NP]LZHTVYLHJJ\YH[LHWWSPJH[PVU
[V[OLL`LZ-PUNLY[PWZJHUHSZVIL\ZLK
0UNYLKPLU[Z05*0!;HSJ6_PKPaLK7VS`L[O`SLUL*LYH4PJYVJYPZ[HSSPUH4PJYVJY`Z[HSSPUL>H_;VJVWOLY`S(JL[H[L7VS`L[O`SLUL;YPO`KYV_`Z[LHYPU4PJH
;P[HUP\T+PV_PKL*0 0YVU 6_PKLZ*0 &/($5
53%"253(31, 34, 55, 56, 59
39
"2/70/7$%2
"%##! "2/70/7$%2
GNETWTOZ
! SOFTVELVETYPOWDERTHATCREATESBEAUTIFULLYCONTOUREDBROWSBYSUBTLYDEFININGTHESHAPE
&AIRn,IGHTBEIGE
,IGHTn-EDIUMBEIGE
-EDIUMn,IGHTGREYISHBROWN
!UBURNn!UBURNBROWN
!SHn$ARKASHGREY
02/$5#4"%.%&)43
#REATESTHEBROWSHAPECOLOURANDDENSITYTHATYOUDESIRE
#ANBEUSEDWETANDORDRYFORGREATERDEFINITION
-!+%50 !24)344)03
5SETOLINEANDDEFINETHEEYES
'ROOMBROWSWITH,ASH"ROW#OMBTHENAPPLYPOWDERWITH!NGLED"ROW"RUSHFOR
SOFTERTHICKERSTROKESOR"ROW"RUSHFORFINERSHARPERSTROKES
)$,5
/,*+7
0(',80
'HUPDWRORJLFDOO\WHVWHG
,QJUHGLHQWV,1&,.DROLQ7DOF2FW\OGRGHF\O6WHDUR\O6WHDUDWH=LQF6WHDUDWH3DUIXP)UDJUDQFHDQGPD\FRQWDLQ>7LWDQLXP'LR[LGH&/,URQ2[LGHV&/
&/8OWUDPDULQHV&/@
53%"253(9, 43, 60
$8%851
$6+
CREATING PERFECT EYEBROWS
CREATING PERFECT EYEBROWS
Well groomed brows will make the world of difference to your appearance if they are shaped to
compliment your eyes and face. You will notice a dramatic transformation when unruly brows are
correctly shaped and coloured.
The perfect brow is softly angled with the hairs of the eyebrow starting directly over the inner most
corner of the eye.
1. Hold a pencil in a straight line along the side of the nose to see exactly where the first hairs should
begin. The highest point of the brow arch should be roughly in line with the outer edge of the iris.
The brow should then taper off, fading off somewhere beyond the outside corner of the eye. (See
picture opposite)
2. The next step is to ensure the colour of your brows suits your hair and skin colour. Ideally brows
should match your hair colour or be slightly lighter (this will ensure a fresh look that lights up the
face). Brows can be dyed in a salon (at the same time as hair is being done) or lightened with a facial
hair bleach. Care will need to be taken if pursuing this option to ensure the colour change is
monitored and does not turn orange or too blonde.
3. Once brows are shaped and softly coloured, Brow Powder can be used to further accentuate the
colour and shape of the brows. It can be used to darken, lighten and create the illusion of more hair
where brow hair is sparse or non--existent. It will also define the brows to perfectly frame the eyes.
Using Angled Brush #9 or #47 to apply Brow Powder enables an even and accurate application. Use
small light strokes of powder, following the brow hairs and the newly defined contours of the brow.
4. Finish by brushing brows into required shape with Brow/Lash Comb Brush #43 and set with
clear Brow Shaping Gel.
41
%9%#/,/52$%-)-!44
BECCA EYE COLOUR (DEMI-MATT)
JR]
$ UDQJHRIGHPLPDWWH\HVKDGRZVLQFODVVLFSDVWHODQGQHXWUDOWRQHVVXLWDEOHIRUDOOVNLQWRQHV
7KLVYHOYHW\VPRRWKDQGKLJKO\SLJPHQWHGSRZGHUJOLGHVRQHIIRUWOHVVO\DQGFRQWDLQVVXSHUILQH
VKLPPHUIRUWKHVXEWOHVWVKHHQ7KHDOPRVWFUHDP\IRUPXODWLRQVXLWVDOOVNLQW\SHVDQGLVVXLWDEOH
IRUDOODJHV
'RHVNLQOX[HIDZQSLQN
/LQHQVRIWGUHDP\SHDFK
&KDQWLOO\ODYHQGHULQIXVHGFUHDP
&KLIIRQSDOHVLOYHU\PLQW
&KLQFKLOODOLODFWLQJHGJUH\
6DEOHOLJKWJROGHQEURZQ
6XHGHULFKFKRFRODWHEURZQ
%RXFOpROLYHWLQJHGEURZQ
7ZHHGZDUPEXUQLVKHGEURZQ
9HORXUGDUNHVWSOXVKEODFN
02/$5#4"%.%&)4
(OHJDQWGHPLPDWWIRUPXODWLRQKDVDIODWWHULQJOXPLQRXVPDWWHILQLVKDQGZRQ
WDFFHQWXDWHILQHOLQHV
+LJKO\SLJPHQWHGFRORXUDQGYHOYHW\VRIWWH[WXUHFUHDWHDQHYHQILQLVKWKDWLVIDGHDQGFUHDVHUHVLVWDQW
)UDJUDQFHDQGSUHVHUYDWLYHIUHHIRUPXODLVIHDWKHUZHLJKWDQGVXLWDEOHIRUWKHPRVWVHQVLWLYHH\HV
5HILQHGSXUHPLQHUDOSLJPHQWVRSWLFDOO\PLQLPLVHILQHOLQHVDQGVNLQGLVFRORXUDWLRQ
$QDOOXULQJUDQJHRIVRIWZHDUDEOHKXHVIODWWHUHYHU\VNLQWRQHDQGFDQEHOD\HUHGDQGPL[HGZLWK%(&&$ H\H
FUHPHVSRZGHUVVKLPPHUVDQGJORVVHVWRFUHDWHVXEWOHRUGUDPDWLFHIIHFWV
-!+%50!24)344)03
$SSO\GU\RYHUOLJKWO\SRZGHUHGH\HOLGVIRUDVRIWZDVKRIFRORXURUXVHDGDPSEUXVKIRUDFUHDPLHUORRNLQJ
VOLJKWO\VKLPPHU\DQGPRUHLQWHQVHHIIHFW
$SSO\RYHU%(&&$ 0DWWRU+\GUDWLQJ3ULPHUWRORFNWKHFRORXURQWRWKHH\HOLGVDQGWRLQWHQVLI\WKHFRORXUDQG
WKHVKLPPHU
$SSO\RYHUFUqPHFRORXUVWRVHWWKHFUHPHVDQGFUHDWHDPRUHPXWHGSRZGHU\RSDTXHFRORXU
/D\HU%(&&$ %LUGRI3DUDGLVH*ORVVRYHUWKHWRSRIDZDVKRIH\HFRORXUIRUDIUHVKVXPPHU\VKHHQDQGD
EHDXWLIXOO\PRGHUQHIIHFW
$SSO\GHPLPDWWH\HFRORXUDVDVRIWPXWHGEDVHIRUVSODVKHVRI%(&&$ -HZHO'XVWFRORXU
)RUDVKHHUZDVKRIFRORXUDSSO\XVLQJ(\H&RORXU:DVK%UXVKRU(\H&RORXU%UXVK
)RUPRUHLQWHQVHFRORXUDQGHDV\DSSOLFDWLRQDSSO\ZLWK6SRQJH7LS $SSOLFDWRU
)RUEOHQGLQJDQ\KDUVKHGJHVXVH(\H&RORXU%OHQGHURU6RIW)RFXV6KDGHU%UXVK
)RUFRQWRXULQJWKHH\HFUHDVHXVH(\H&RQWRXU%UXVK
)RUDGGLQJFRQFHQWUDWHGFRORXUWRWKHLQQHURURXWHUFRUQHUVXVH6PXGJH%UXVK
,QJUHGLHQWV7DOF0LFD=HD0D\V=HD0D\V&RUQ6WDUFK6\QWKHWLF:D[2FW\O3DOPLWDWH0DJQHVLXP6WHDUDWH6LOLFDDQGPD\FRQWDLQ>7LWDQLXP'LR[LGH&,
,URQ2[LGHV&,&,&,8OWUDPDULQHV&,&DUPLQH&,&KURPLXP2[LGH&,)HUULF)HUURF\DQLGH&,
%LVPXWK2[\FKORULGH&,0LFD@
&+$17,//<
6$%/(
'2(6.,1
68('(
/,1(1
%28&/e
&+,))21
7:(('
&+,1&+,//$
9(/285
53%"253(10, 35, 36, 37, 38, 44, 48, 55
43
BECCA
Damask
Gold shimmer
* The range of neutral shades flatter every skin tone from fresh snowy white to sexy, smoky black
Q
53%"253(10, 35, 36, 37, 38, 44, 48, 55
DAMASK
Baroque - rich, fleshy beige
Gilt - golden bronze
Vicuna - opal
Paracus - antique gold brown
Lapis - soft lilac
Pewter - rich gray black
Lapis
Pewter
31, 55, 59
45
Belize - smokey mauve grey illuminating end with sooty black/violet liner
Ibiza
Mustique
Capri
Madagascar
Fiji
Belize
LINE & DEFINE PENCIL
LINE & DEFINE PENCIL
3.9g/ 0.14 oz pencil
A combination liner and brightener in one, this convenient dual-ended pencil has a soft,
smooth texture that glides on easily to line, define and brighten the eyes, while blending
easily. The dark side of BECCA’s Line & Define Pencil lavishly lines while the light side
helps brighten and awaken tired eyes for a vibrant and youthful effect.
PRODUCT BENEFITS:
*
*
*
*
*
*
*
*
Richly pigmented to give maximum shape and definition to the eyes
Smudge-resistant formula
Long-wearing
Glides on easily without tugging or dragging on the delicate eye area
Great for travel
Suitable for sensitive eyes
Dermatologist and ophthalmologist tested
Fragrance Free
MAKE-UP ARTIST TIP:
* Line the inner rims of the eyes or the inner corners of the eyes with the flesh toned side of
the pencil to make eyes “pop”
* Highlight the brow bone by smudging the lighter shade beneath the brows, then blending,
or apply to your upper lid to intensify eye shadow color
* Define the lash line and outer corners of the eyes with the darker side of the pencil
* Enhance eye color by blending the two shades together midway along the lash line
* Apply the light side of the pencil above your lip line to plump the appearance of lips
Ingredients (INCI):
LINE (Navy): Hydrogenated Palm Kernel Glycerides, Iron Oxides CI 77499, Hydrogented Coconut Oil, Titanium Dioxide
CI 77891, Mica, Microcrystalline Wax / Cera Microcristallina, Hydrogentaed Palm Glycerides, Myristyl Myristate, Rhus
Succedanea Fruit Wax, Behenyl Aocohol, Hydrogenetaed Coco Glycerides, Cetyl Palmitate, Copernicia Cerifera Carnauba)
Wax / Copernicia, Cerifera Cera, Hydrogenated Castor Oil, Sorbitan Palmitate, Stearalkonium Hectorite, Ferric Ferrocyanide CI
77510, Propylene Carbonate, Tin Oxide, Pentaerythrityl Tetra-DI-t-Butyl, Hydroxyhydrocinnamate
DEFINE (Buff): Titanium Dioxide CI 77891, Hydrogenated Palm Kernel Glycerides, Hydrogenate Coconut Oil, Microcrystalline
Wax / Cera Microcristallina, Hydrogenated Palm Glycerides, Myristyl Myristate, Rhus Succedanea Fruit Wax, Behenyl
Alcohol, Hydrogenated Coco-Glycerides, Cetyl Palmitate, Copernicia Cerifera (Carnauba) Wax / Copernicia, Cerifera Cera,
Hydrogenated Castor Oil, Mica, Sorbitan Palmiate, Iron Oxides CI 77492, Stearalkonium Hectorite, Propylene Carbonate, Iron
Oxides CI 77491, CI 77499, Pentaerythrityl Tetra-DI-tButyl, Hydroxyhydrocinnamate, Tin Oxide
SANTORINI
47
JEWEL DUST
BECCA JEWEL DUST
1.3g/ 0.04.oz
A range of exquisite embellishing powders that add playful colour to the eyes and create rich and exotic tones when
layered over neutral eye shadows. Available in a range of enchanting colours from ethereal pastels to dazzling metallics.
PRODUCT BENEFIT
* Created from pure pigments that provide the highest lustre and intensity.
* Unlike other shimmer powders, the exclusive formulation does not contain talc, fillers or inferior silver pearl pigments.
* Micro fine shimmer pigments adds illuminating colour to the eyes.
* Can be worn alone or layered over crème and powder eye colours to create unique tones and a range of effects.
* Fragrance free, preservative free and suitable for the sensitive eye area.
* Takes the wearer from ‘daytime demure’ to ‘party perfect’.
MAKE-UP ARTIST’S TIPS
* Apply with a brush onto bare eyelids for a sheer sparkling wash
of translucent colour.
* Dab on with a sp onge tip applicator (i.e. BECCA Eye Powder
control #48) or a flat brush (i.e.BECCA eye colour #10) for more
concentrated colour.
* Apply over BECCA Matt or Hydrating Primer to lock the colour
onto the eyelids and for a more intense effect.
* Layer over matt eye colours to create interesting metallic and
glittering shades.
* Apply over crème colours to set the cremes and to create
intense, opaque colour with a jewel–like finish.
* Layer BECCA Bird Of Paradise Gloss over a sheer wash of
Jewel Dust for sexy shiny colour.
* Apply a fine line of shimmer to the lower or top lash line to
create a flash of colour and sparkling eyes.
* Apply a small amount of the lighter shades to the inner corners
of the eyes for a fresh, bright-eyed look.
* Dab a small amount of BECCA Primer over Jewel Dust to
reduce the metallic effect and create a creamy wash of colour.
* Apply with a damp brush for a more vibrant, intense and opaque
finish.
* Suitable colours : peach, pink , silver and gold tones can be
added to lip gloss or to cheek.
USE BRUSH# 48, 30, 6, 10, 35, 36
;0;(50( .SP[[LY`ZPS]LYTHYJHZP[L-HPY`X\LLU
3<,33(
.SPTTLYPUNZOV[[\YX\VPZL-HTV\ZLSM
5@?
6W\SLU[IYVUa`WS\T.VKKLZZVMUPNO[HUKKH`
-,,6905 =PU[HNLLTLYHSKNYLLU.YLLUJVH[LKMHPY`SV]LZKHUJPUNHUKT\ZPJ
50::(
:OPTTLYPUNY\I`NHYUL[)YV^UPLLSM
4(A02,,59PJOYV`HSW\YWSL1L^PZOMHPY`VMTHNPJHUKLUJOHU[TLU[
(:;9(
0JLKKPHTVUKWLHYSZPS]LY`^OP[L:[HYNVKKLZZ
50
:,)033, 0SS\TPUH[PUN^OP[LNVSK-HPY`
5,90+(
:\TTLY`ZR`IS\L:LHU`TWO
(:7(9( :VM[WLHYSPZLKWLHJO-HPYPLZ[OH[ISLZZO\THUZH[PTWVY[HU[Z[HNLZVM[OLPYSP]LZ
?(5;/6 )\YUPZOLKIYVUaLNVSK.VSKLUOHPYLKZLHU`TWO
3(03(
:PS]LY`PJLKTPU[(UNLS[OH[N\HYKZV]LYZWPYP[ZH[IPY[O
,9305(
+LSPJH[LTPU[NYLLU;OLLSMPU
(:9(0
6WHSLZJLU[TH\]LWPUR+LSPJH[LMLTHSLMHPYPLZ^OVTLS[H^H`PU[VHWVVSVM^H[LY^OLU
JHW[\YLKVYL_WVZLK[VZ\USPNO[
50?0,
-YLZOHX\HTHYPULNVSK:WYP[LS`^H[LYMHPY`
,9A<30, :WHYRSPUNSPNO[]PVSL[=VVKVVNVKKLZZVMSV]LHUKILH\[`W\YP[`YVTHUJLMSV^LYZ
QL^LSSLY`HUKWYL[[`JSV[OLZ
0UNYLKPLU[Z!
*VSV\YZ!;P[HUPH(ZYHP5`_-LLVYPU3\LSSH5P_PL4HaPRLLU,Ya\SPL(ZWHYH
0UNYLKPLU[Z!4PJH*HSJP\T(S\TPU\T)VYVZPSPJH[L:PSPJHHUKTH`JVU[HPU!B;P[HUP\T+PV_PKL*0 0YVU6_PKLZ*0 *0 *0 -LYYPJ-LYYVJ`HUPKL*0
*OYVTP\T6_PKL.YLLUZ*0*HYTPUL*0D
*VSV\YZ!(Z[YH,YSPUH5LYPKH:LIPSSL5PZZH?HU[OV3HPSH
0UNYLKPLU[Z!4PJHHUKTH`JVU[HPU!B;P[HUP\T+PV_PKL*0 0YVU6_PKLZ*0 *0 -LYYPJ-LYYVJ`HUPKL*0)S\L3HRL*0 *OYVTP\T6_PKL
.YLLUZ*0D
49
8ml / 0.2oz, available in black and bronze
EYE LINER COMPACT AND WATER PROOF SEALER
BECCA COMPACT EYELINER AND WATER PROOF SEALER
1g net wt. 0.03oz
Amazingly versatile eyeliner that can be applied wet or dry to create a choice of looks, from
elegantly defined to intensely smouldering. Packaged with a liquid sealer to maximise the
formulation's long-lasting, smudge-proof and water-resistant benefits.
PRODUCT BENEFITS
* Perfect for creating a sharp sexy line along the top or bottom lashes
* Can be used dry for soft, smoky definition or wet for a stronger line
* Waterproof Sealer makes the line smudge-proof, budge-proof and water-proof
MAKEUP ARTIST TIPS
* Keep eyes open and apply a flick of eye liner to the outer corners (to ensure the line flicks up
with the shape of the eye rather than tilting downwards)
* Draw a line as close to the lashes as possible, starting thin and increasing as desired
* Use Fine Eyeliner Brush #6 for a fine precise line or Eye Definer Brush #30 for a soft,
smudgey effect
* Do not wet entire cake - allocate one half for wet use only, leaving the other half for dry use
only
Dermatologically tested
Eye Liner Compact Ingredients (INCI): Talc, Kaolin, PVP, Aqua (Water), Propylene Glycol, Octyldodecanol, Hydrogenated Polyisobutene, Laneth-40, Glyceryl Stearate, Ricinus
Communis (Ricinus Communis (Castor) Seed Oil), Cetearyl Alcohol, Glyceryl Ricinoleate, Carnauba (Copernicia Cerifera (Carnauba) Wax), Candelilla Cera (Euphorbia Cerifera
(Candelilla) Wax), Sodium Cetearyl Sulfate, Phenoxyethanol, Microcristallina Cera (Microcrystalline Wax), Cetyl Alcohol, Cera Alba (Beeswax), Paraffinum Liquidum (Mineral Oil),
Methylparaben, Ethylparaben, Propylparaben and may contain: [+/- Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Ultramarines CI 77007, Ferric
Ferrocyanide CI 77510].
Water Proof Sealer Ingredients (INCI): Aqua (Water), Acrylates/ Octylacrylamide Copolymer, Propylene Glycol, Diglycol/ CHDM/ Isophthalates/ SIP Copolymer, Triethanolamine,
Phenoxyethanol, Methylparaben, Hydroxyethylcellulose, Ethylparaben, Propylparaben
BAMBI
BARBARELLA
USE BRUSH# 6, 30
51
Olesya - (deep nude)
OLESYA
53
PRODUCT BENEFITS
* Creates the appearance of fuller looking lips
* Prevents lip colour products from bleeding into fine lines around mouth
* Creates natural looking lip definition
* Helps lip colour stay on longer when used as a base underneath other lip colour products such as lipsticks,
crèmes and tints
* Long-lasting formula
56
BRUSHES - GENERAL INFORMATION
GENERAL INFORMATION
To use a BECCA Professional Brush is to use
the finest and most luxurious brush in the world.
Each brush is individually handcrafted by a
BECCA Tufter (the craftsperson who secures the
hair in the ferrule), who must train for five years
before gaining Grade A certification and the right
to craft a BECCA brush.
Only the finest natural and synthetic hairs are
used in the process and none of the brush hairs
are trimmed, ensuring only the soft, tapered
ends are retained in the brush.
Likewise, BECCA brush handles are all
finished, painted, printed and fitted by hand and
without compromise. BECCA uses wooden
handles (not plastic) to ensure the optimal
weight for each brush, and the shape of the
handle, is specially designed to match its
application and ensure it "falls" into the hand.
The ferrule (the metal part that secures the hair
to the brush) is progressively drawn from
annealed brass and then nickel plated to a satin
finish. The end result is extremely strong and
rigid, unlike the cheaper aluminium alternatives
in general use.
BECCA brush makers employ a zero-defect
quality control system, with 100% inspection of
every brush at every stage of construction. The
end product is the finest brush available.
All BECCA brushes are comprised of one of the
following natural or synthetic hairs:
SYNTHETIC
Toray: The best quality hair in synthetic fibre that
is perfectly consistent in its diameter and
flexibility, giving total control. Imported from
Japan.
ENVIRONMENTAL FACTS
BECCA use only renewable-resource plantation
grown wood for its brush handles.
No animals are harmed in the making of BECCA
Brushes.
3-tone Taklon: A special synthetic fibre that
permits a seamless flow of cosmetic. Retains its
shape after wash, is easy to use and incredibly
durable.
BRUSH CARE
If you use your brushes (for personal use only)
daily, it is suggested you wash them every two
weeks. Wet the bristles well, then dab a small
amount of a gentle moisturising shampoo (or
soap) onto the bristles and work it into the hairs.
NATURAL
Sable: Procured from the tail of a Sable (a small
animal found in Siberia and Japan). Holds
powder colour well and possesses both softness
and excellent flexibility, to enable a perfect
application.
Be gentle but thorough, adding more water if
necessary. Finally, rinse the brush under
lukewarm running water, very gently squeeze out
the excess water, reshape the hairs to their
normal pattern and lay the brush flat on a towel
to dry.
Racoon: One of the finest large-brush hairs in
the world. The softest hairs are found on the
bushy tail, and whilst luxuriously soft, they have
just the right flexibility to leave the perfect
amount of powder on the skin after a light
brushing.
Avoid immersing the entire brush (ferrule and
handle) in water as this can weaken both the
inner bindings of the brush as well as cause the
handle to peel and split.
Japanese Pony: Greyish-brown tail hair from
North America. One of the softest high-grade
hairs available, providing excellent flexibility and
spring.
Never dry in any other position and keep away
from direct heat. To retain the original shape of
the brush head do not “fluff” up to speed up the
drying process. The brush hairs may swell up
during the washing process but will revert to their
original shape when fully dry.
European Blue Dressed Squirrel: An ultra soft
and luxurious hair. Perfect for a very sheer
application of powder.
55
CONCEALER BRUSHES (17, 32, 33)
TRAVEL CONCEALER BRUSH #17
(Toray)
SPOT CONCEALER BRUSH #32
(Toray)
EYE CONCEALER BRUSH #33
(Toray)
Perfectly housed with its own metal
lid, this is the perfect brush for
concealing imperfections and flaws.
Designed for fine detailed concealing,
making the smallest blemish or spot
disappear.
Tapered to fit the area around the eye
perfectly and mould well into corners of
the eyes.
Flat square tip allows application of
concealer to larger areas of the face
and is perfect for travelling.
This indispensable tool has a fine,
pointed tip that allows precise
conceaing of fine lines and spots.
The flexible rounded tip is perfect for
concealing under-eye discolouration,
and for application to areas such as the
inner corners of the eyes and sides of
the nose.
58
CREAMS, CAKES, STICKS, LIQUIDS (20, 30, 31, 34, 18)
PORTABLE LIP BRUSH #20
(3-Tone Taklon)
EYE DEFINER BRUSH #30
(White Taklon)
EYE CREME BRUSH #31
(3-Tone Taklon)
This is the ideal lip brush for touchups to ensure you have the perfect
pout all day long.
The perfect tool for quick and easy
application of eye liner.
A tapered synthetic brush for the flawless
and even application of Creme Eye
Colour.
The synthetic, tapered head is
designed for precise, professional
application of lipstick and Glossy
Lip Tint.
The flat tip has the flexibility and
softness to blend and smudge pencil,
eye shadow and cake eyeliners.
Pushes easily into the lash lines for
close eye defining.
Soft tapered bristles mould to the eyelid
allowing concentrated Creme Eye Colour
to be applied easily in one sweep of the
brush.
57
CREAMS, CAKES, STICKS, LIQUIDS (20, 30, 31, 34, 18)
CREME BLUSH / BRONZER BRUSH #34
(3-Tone Taklon)
FOUNDATION BRUSH #18
(3-Tone Taklon)
Designed to perfectly fit the contours of the
face, ensuring an ultra-sheer, natural
looking finish.
This lightly tapered brush is perfectly
designed to ensure a quick and sheer
application of liquid, cream, compact or
Stick Foundation.
The tapered fibres are designed for an
optimal product pick-up.
60
EYES / BROWS (43, 48, 44, 6, 9, 37, 38, 10, 35, 36)
LASH / BROW COMB #43
An indispensable tool for grooming
brows, separating lashes and
removing excess mascara.
This double purpose tool has a
comb to separate and define lashes
and a brush to perfectly shape
brows.
EYE POWDER CONTROL #48
(Foam Tip Applicator)
SOFT FOCUS SHADER #44
(Japanese Pony)
This brush is excellent for accurate and
intense eye colour shading and blending.
A soft brush used for the application and
blending of eye shadows and powders.
Allows soft layering and contouring for a
seamless finish to fine areas.
Perfect for applying concentrated Eye
Powder Colour without it falling onto the
face. To blend and soften obvious lines
follow with a natural hair BECCA brush.
Comes with additional replaceable
heads.
59
EYES / BROWS (43, 48, 44, 6, 9, 37, 38, 10, 35, 36)
FINE EYELINER BRUSH #6
(Sable)
BROW / LINER BRUSH #9
(Sable)
EYE SMUDGE BRUSH #37
(Sable)
Ultra-fine brush that enables detailed
precision work with wet/dry cake eyeliner
and paint style products. Eye lining can
now be executed with ease, making
application almost foolproof.
Soft angled brush for the precise and
professional application of eye and brow
powder. Allows a softly graduated line on
the eyes and brows and is perfect for
blending and smudging eye and brow
pencil.
Designed for detailed eye application, this
brush is perfect for contouring, blending
and shading. The short tapered head
concentrates colour to specific areas and
easily moulds into the inner or outer
corners of the eyes.
The fine point allows precision drawing of
the thinnest line, while the soft sable
hairs provide the flexibility required to
create a flawless, tapered point line with
just a flick of the wrist.
62
EYES / BROWS (43, 48, 44, 6, 9, 37, 38, 10, 35, 36)
EYE CONTOUR BRUSH #38
(Sable)
EYE COLOUR BRUSH #10
(Sable)
This dome shaped brush is
perfect for adding depth to
the eyes by allowing targeted
colour to the crease area.
A ‘must have’ brush for eye
shadow. Strongly tapered to
allow colour to sweep easily
over the eyelid area,
perfectly fitting the contours
of the eye.
EYE COLOUR BLENDER
BRUSH #35
(Sable)
Slightly tapered, soft hair
brush for blending eye
shadow and softening harsh
lines.
EYE COLOUR WASH BRUSH #36
(Sable)
Created with a large tapered head
for a soft wash of colour to the
entire eye area.
61
POWDER BLUSHES / BRONZERS (15, 16, 39, 40, 41, 42, 45, 62)
POWDER / BLUSH
BRUSH #15
(Raccoon)
Medium fullness
brush for perfect
application of
powder blush to the
cheek area. Can also
be used for
application of loose
powder, bronzing
powder and shimmer
powder.
Flexible, but soft hair
allows adequate pick
up of product and
more concentrated
application of colour.
POWDER /
BRONZER
BRUSH #16
(Raccoon)
BRONZING SHIMMER
FAN
BRUSH #39
(Raccoon)
Large ultra-plush
brush for a sheer and
even application of
bronzers, powders or
shimmers to large
area of the face.
Beautifully shaped for
light dusting of
shimmers and bronzers
on the face and body.
Extra-soft hair is thinned
into a fan shape for
sheer, even and
foolproof application.
HALF MOON
BRUSH #62
(Natural Goat/Synth blend)
BECCA’s Half Moon
Brush is constructed
from the highest
grade goat hair and
hand layered with
super fine white
synthetic fibers for
super sheer blending,
buffing, highlighting
and contouring of
bronzers, illuminators
and mineral powders.
With a flat and wide
design, the Half Moon
Brush is expertly
shaped to fit the
contours of the face,
neck, chest, and
shoulders.
63
MULTI-USE (55, 56, 57, 58, 59, 60, 61)
POLISHING - MEDIUM
BRUSH #57
(natural goat hair/synthetic blend)
POLISHING - SMALL
BRUSH #56
(natural goat hair/synthetic blend)
POLISHING - EXTRA SMALL
BRUSH #55
(natural goat hair/synthetic blend)
Perfect for liquid foundation,
powder foundation, loose
and pressed powders,
bronzers and blushes.
Makes applying crème
blush to the apples of
the cheeks foolproof
and allows for ease of
applying the crème either
under or over powder.
Wonderful for eye tints
and eye crèmes as well
as for buffing and setting
powder shadows into
crèmes for a beautifully
professional finish.
MULTI-USE (55, 56, 57, 58, 59, 60, 61)
FOUNDATION/CONCEALER
BRUSH #58
(3-tone Taklon)
MULTI-USE CREME
BRUSH #59
(3-tone Taklon)
DUAL-ENDED BROW
BRUSH #60
(natural/synthetic fiber blend)
With a pointed tip
comprised of tapered
3-tone Taklon (synthetic)
fibers, this brush perfectly
fits the contours of the
face for ease of blending,
concealing, contouring,
and highlighting. Expertly
shaped to suit BECCA
Stick Foundation and
Compact Concealer
allowing the sheerest and
most even finish.
Designed with tapered
fibers to perfectly fit the
contours of the eyes
and face, ensuring
an ultra-sheer, natural
looking finish and optimal
product pickup. Use with
liquid or crème products
for an even, flawless
application.
With an angled brush
on each end, this is the
essential tool for defining,
filling, and blending brow
color onto brows.
65
MAKE-UP KITS / BAGS / TOOLS
BECCA TRAVEL TOTE / BRUSH SET
The BECCA Travel Tote / Brush Set houses six hand-crafted, professional
standard brushes in convenient travel sized versions. These multi-purpose
brushes ensure the flawless application of eye shadow, brow powder, eye
liner, eye creme, concealer, blush, powder and bronzer. The compact tote
bag enables easy and safe transportation.
Powder / Blush Brush #21 (Racoon)
Eye Colour Brush #22 (Sable)
Brow / Liner Brush #23 (Sable)
Fine Eye Liner Brush #25 (Sable)
Eye Colour Blender #28 (Racoon)
Eye Creme Brush #29 (3-Tone Taklon)
66
MAKE-UP KITS / BAGS / TOOLS
MINI BRUSH SET
BECCA’s Mini Brush Set is the ultimate must-have for flawless beauty at home
or on the go. With five professional grade synthetic brushes (three double-ended
and two single-ended), this portable brown nylon zippered case contains all the
tools needed to achieve an expert finish!
* Powder/Blush Brush
* Brow/Liner Brush Duo
* Foundation/Multi-Use Brush
* Eye Shadow/Smudge Brush Duo
* Lip/Concealer Brush Duo
MAKE-UP KITS / BAGS / TOOLS
DELUXE TRAVEL TOILETRY BAG
Function and high style merge with this Deluxe Travel Toiletry Bag. Featuring chic
silver studded handles, conveniently transporting your makeup, skincare, hair and
body products has never been easier.
With three large zippered compartments, the possibilities are endless. The front
side of the bag contains three plastic open-top pockets and two mesh zippered
compartments. The middle section of the bag is ideal for storing creams, gels
or liquid items as its lining is comprised of water-resistant plastic; three elastic
holders are included for securing bottles and other loose items. The backside of
the bag reveals a built in makeup brush organizer and elastic holders to secure
lip gloss, mascara, and makeup pencils; it also contains one zippered pocket and
two snap closure clear PVC pockets.
PRODUCT BENEFITS:
* Exterior is crafted of an easy-clean brown nylon
* Zip closures with leather pullers run around three sides of the bag enabling it
to open completely flat
* Embossed with a leather BECCA logo nameplate on the side front
* Handles are embellished with a leather tassel
* Features three zippered compartments
* Bag zips flat for storage and transport
* Soft-Sided Construction
* Wipes clean with a damp cloth
* Measures 20" long x 13.75" wide when open, and 9.75" tall x 13.75"
wide when zippered shut
PROFESSIONAL BRUSH SOAP
PROFESSIONAL BRUSH SOAP
40g
Designed with your prized makeup brushes in mind, this unique Professional Brush Soap
is formulated to clean, condition and sanitize, lengthening the lifespan of your brushes and
making them work better for you. In a unique vintage-style shaving tin, this soap is
designed for all brush shapes and sizes and works on both natural and synthetic fibers.
Unlike shampoo, which is designed for human hair types and can leave brushes limp or
brittle, this special soap is universal in its cleansing properties. Its solid formula is made
from nourishing plant oils ensuring that it is gentle on brush fibers while tough on product
build-up. Unwashed, brushes can be a common breeding ground for bacteria, which can
in turn cause skin irritation and blemishes, along with reduced application performance.
Dip the brush in lukewarm water, then with a stroking action, move across the soap until it
produces a white lather, working well into the bristles. Rinse under the tap until the water
runs clear, squeeze out excess water, reshape, then leave to dry on a clean towel.
PRODUCT BENEFITS
* Effective cleansing ingredients remove all traces of make-up, leaving brushes fresh and
looking like new
* Unique formula ensures gentle yet thorough cleansing of both natural and
synthetic brushes
* Plant oils nourish brush hairs for a soft application
* Vintage soap-tin packaging to stylishly house soap
Ingredients: Sodium Palmate, Sodium Palm Kernelate, Aqua (Water), Sucrose Cocoate, Glycerin, Sodium
Chloride, Parfum (Fragrance).
67
HIGH-TECH PRECISION TWEEZERS
HIGH-TECH PRECISION TWEEZERS
A collaboration in precision; BECCA has joined forces with the Swiss masters of product
design - Rubis - to bring you the Rolls Royce of all tweezers. Ergonomically elegant,
industrial yet refined, these High-Tech Precision Tweezers have re-thought the wheel in
their craftsmanship, and painful plucking is now a thing of the past.
Engineered to remove even the shortest hairs without nipping the skin, the durable,
matte-finish polymer tips provide the highest stability performance tool on the market.
Award-winning workmanship sees each set individually crafted, inspected and tested for a
once-in-a-lifetime investment piece.
PRODUCT BENEFITS
* Offers true precision with perfect alignment, ideal span and ergonomically correct
balance.
* A matte finish ensures a no-slip grip.
* Engineered to remove the finest and shortest hair.
* Each set of tweezers is individually crafted, inspected, and tested for optimal
performance passing through as many as 45 work stages by hand at the
point of manufacture.
Created by Rubis for BECCA (Rubis is a Swiss brand synonymous with quality and trendsetting cosmetic implements).
These innovative tweezers have been awarded the Materialica Design Award at the “World
of Product Engineering” in Hanover, Germany.
‘These new generation tweezers are incredibly precise yet gentle on the skin – absolutely
the finest tweezers I have ever used!’
Rebecca Morrice Williams – Founder, BECCA
ANTI-BACTERIAL SHARPENERS
ANTI-BACTERIAL PENCIL SHARPENER - JUMBO
BECCA Anti-Bacterial Pencil Sharpener features a double blade system to professionally
sharpen jumbo-sized, dual-ended lip and eye pencils to a rounded or pointed tip.
PRODUCT BENEFITS
* The metal blade hardware is treated with a special silver and zinc based anti-bacterial
additive to sanitize pencils with every twist
* Contains two holes for creating rounded or pointed pencil tips
* The hinged cover catches pencil shavings for mess-free sharpening
* A cleaning wand is included for safe and easy clean-up
* Anti-bacterial additive effective for two years after first use
* Suitable for 8mm diameter pencils
ANTI-BACTERIAL PENCIL SHARPENER - SLIM
BECCA Anti-Bacterial Sharpener features a double blade system to professionally
sharpen slim, dual-ended lip and eye pencils to a rounded or pointed tip.
PRODUCT BENEFITS
* The metal blade hardware is treated with a special silver and zinc based anti-bacterial
additive to sanitize pencils with every twist
* Contains an internal mechanism for creating rounded or pointed pencil tips
* The hinged cover catches pencil shavings for mess-free sharpening
* A cleaning wand is included for safe and easy clean-up
* Anti-bacterial additive effective for two years after first use
* Suitable for 4mm diameter pencils
69
STORAGE INFORMATION
GENERAL STORAGE INFORMATION
Make-up is best stored between 20-25C (68-77F), and in low humidity. To avoid make-up melting or
“sweating” it should not be left in places that can get very hot (parked car or near a sunny window).
Some creme products (especially Creme Blushes, Creme Eye Colours) are prone to “sweating” in
high humidity. This is natural. As the product absorbs moisture from the air, the oil “floats” to the
surface. [BECCA does not use chemical binders to stop this]. It does not affect the product, or its
usage, and will disappear when the humidity drops.
BEST BEFORE DATES
For optimal safety/hygiene and product effectiveness, BECCA recommend the following usage under
normal conditions:
* Eye and lip products: Use within 6 months of opening.
* Water-based Foundations, Moisturisers, Primers, Gels: Use within 9 months of opening.
* Powders, Blushes, Bronzers, Oil-based Foundations, Concealers: Use within 15-18 months of
opening.
FREQUENTLY ASKED QUESTIONS
DOES BECCA TEST ON ANIMALS?
No. BECCA test its products comprehensively in
human clinical trials. All trials are conducted on
paid volunteers and neither BECCA nor any
company contracted to BECCA conducts tests
on animals.
DO ANY BECCA PROCUCTS CONTAIN
MINERAL OIL?
Yes. Certain BECCA products are specially
formulated to contain pharmaceutical-grade
mineral oil. This ingredient provides excellent
coverage, allowing the product to sit “on” the
skin rather than being absorbed into it (which
frequently leads to irritation and pore-clogging).
A lot of inaccurate and incorrect information has
been put out by “natural” Cosmetic Companies
regarding mineral oil. Mineral oil is as natural as
any other naturally derived ingredient and is one
of the safest, non-irritating, non-pore clogging
and non-allergenic ingredients. Consider why
Vaseline, baby oil, and aqueous creams all
contain mineral oil and yet are designed for use
on a baby’s ultra-sensitive skin. There is clearly
no truth in the marketing claims.
DO BECCA PRODUCTS CONTAIN IRRITATING
PLANT EXTRACTS, ESSENTIAL OILS OR
ALCOHOLS?
No. BECCA products do not contain any of the
irritating oils such as menthol, peppermint,
eucalyptus, lemon, orange, grapefruit etc. The
only plant-derived oils used in formulating
BECCA products are castor oil and avocado oil,
both of which are beneficial to the skin.
BECCA products do not contain any of the
problematic alcohols such as SD alcohol, ethyl
alcohol, benzyl alcohol or grain alcohol. We are
careful to ensure that the only form of alcohol in
BECCA products is cetyl or cetearyl alcohol.
This is an emollient, fatty alcohol derived
naturally or synthetically from coconut and is
neither an irritant nor comedogenic (poreclogging).
ARE ANY OF THE BECCA PRODUCTS
COMEDOGENIC (PORE-CLOGGING)?
BECCA products are carefully formulated and
then dermatologically and clinically tested to be
non-comedogenic. Unfortunately it is not
possible to guarantee that every ingredient will
be non-pore-clogging for every individual. The
way the product sits on the skin, the size of the
pores, and skin temperature are all variables
determining the comedogenic effect.
As a general rule, it is the thickness and
heaviness of a creme (rather than if it just ‘feels’
greasy) that make it comedogenic. Plant oils
containing fatty (saturated) acids have been
known to clog pores.
We have formulated BECCA moisturisers and
foundations to be light-weight, and we do not
use any fatty acid plant oils.
BECCA products are multi-purpose and this
eliminates the need for additional layers of
potentially pore-clogging moisturiser and
sunscreen.
ARE BECCA PRODUCTS ALL NATURAL?
BECCA does not claim to be “all natural” and
believes this claim to be a mis-leading
marketing ploy. Nor do we believe that natural
is necessarily better; for example think how
many people are allergic to certain foods,
certain plants, pollens, suffer hay-fever etc.
Products using plant extracts / plant oils need
higher levels of preservatives than mineral oils
(imagine what a bowl of salad would look like if
it was left in your fridge for three months).
Many are known to irritate and cause breakouts
and allergic reactions. Further, the methods
used to extract some of these oils (solvent
extraction using hexane, a known carcinogen)
are not at all “natural”.
IS THE SUNSCREEN IN BECCA PRODUCTS
CHEMICAL OR ORGANIC? IS THE
SUNSCREEN EFFECTIVE FOR BOTH UVA
AND UVB RAYS?
BECCA uses both organic and chemical
sunscreens. Organic sunscreen (Titanium
Dioxide) provides a physical reflective block.
Chemical sunscreens such as Butyl
Methoxydibenzoylmethane (sometimes called
Avobenzone), Homosalate and Oxtyl
Methoxycinnamate work by absorbing harmful
71
FREQUENTLY ASKED QUESTIONS
rays. These extremely effective ingredients work
synergistically to provide broad-spectrum
protection against both UVA and UVB rays.
Oily skins should first use BECCA Mattifying
Primer and set with Fine Loose Finishing
Powder for the best result.
years have made the pebble smooth, so too
does the high-speed air blast, resulting in
incredibly smooth particles.
Note: Despite the fact that some people may be
concerned about chemical sunscreens, we
believe that the proven effectiveness of these
ingredients in protecting against skin cancer and
premature aging, far out weigh any un-proven
potential risks.
Very oily skins can forego the use of moisturiser
and use BECCA Stick Foundation directly onto
the skin or over Mattifying Primer.
The effect is immediately illustrated when you
apply the powder. It is luxuriously smooth and
travels beautifully across the skin. Imagine trying
to spread a pile of jagged rocks across the
ground. Then consider if those rocks were all
shaped like marbles. The coverage is perfectly
uniform with even the thinnest layer being just
one particle thick. It is this ultra-thin and flexible
layer of perfect coverage that gives BECCA its
weightless feel on the skin.
I AM CONCERNED I MAY BE ALLERGIC TO
PRODUCTS WITH SUNSCREEN. CAN I USE
BECCA?
Some people do react to certain sunscreens. In
some cases, this is simply because the
sunscreen ingredient has actually penetrated the
skin and acts as a very small “splinter”, thus
causing irritation.
BECCA is careful to ensure that the organic
sunscreen particles are not milled too small, thus
substantially minimising any risk of the particle
penetrating the skin. If you have concerns or are
prone to allergy, we recommend you trying a
sample of the product overnight on your wrist or
arm.
ARE BECCA FOUNDATIONS WITH SPF
GOOD FOR OILY SKINS?
BECCA Luminous Skin Colour (Sheer Make-up
SPF20+) would be suitable for slightly oily skins
but is better suited to normal / dry skins.
WHAT IS DIFFERENT ABOUT BECCA
PIGMENTS AND POWDERS?
There are many reasons why BECCA pigments
and powders are different – their pharmaceutical
grade, their origin etc, however the major
difference is in the way the powders have been
milled. Milling is the process whereby the
pigment (which is a rock-like powder extracted
from the earth) or powder (which is usually
derived from small particles of talc or modified
rice starch) are crushed or ground into fine
particles. Normally this is done by crushing the
product between rollers, not unlike using a
pestle and mortar.
BECCA uses a different process, which we call
air-micronisation, or air micro-milling. To our
knowledge, BECCA is one of only few
companies in the world doing this.
In the normal milling process the edges of the
particles, when viewed under a microscope, are
rough and irregular. BECCA uses a continuous,
very high speed blast of air to erode the
particles down to size. Instead of the particle
looking like a crushed rock it looks like a very
smooth, round, river pebble. Just as millions of
WHAT ABOUT THE TALC IN BECCA
POWDERS?
There is no known health risk with talc in makeup. The concern (if any) is only when it is used
around the genitals. Even so, generations of
children have grown up with Johnson’s Baby
Powder, used daily on very sensitive skin.
WHAT ABOUT THE FRAGRANCE IN BECCA
PRODUCTS?
The fragrance is listed as the last ingredient in all
BECCA products, it is used in such small
amounts that it is unlikely to cause irritation. In
such small quantities it is no more likely to cause
irritation than having flowers in a room.
FREQUENTLY ASKED QUESTIONS7
BECCA LOOSE POWDER vs PRESSED
POWDER - WHICH SHOULD I CHOOSE
Use BECCA Fine Loose Finishing Powder as the
final step to set make-up. This product should
ideally remain in your bathroom. The BECCA
Fine Pressed Powder is designed for portable
touch-ups to reduce shine in the t-zone.
I DON’T LIKE THE UN-NATURAL LOOK OF
POWDER, I WOULD RATHER A DEWY LOOK.
MUST I USE BECCA POWDER?
BECCA stresses the use of Fine Loose Finishing
Powder. This powder actually makes your
foundation and skin look more natural as well as
keeping make-up on all day.
A dewy look is absolutely possible, as the
powder allows the natural oils of your skin to
lightly shine through within half an hour of
application.
If you want the dewy look immediately, apply a
little BECCA Shimmering Skin Perfector over the
powder on areas you wish to highlight, or spray
the face with a fine water-spray.
ISN’T TRANSLUCENT POWDER MORE
NATURAL THAN POWDER WITH COLOUR?
No. Translucent powder looks pale and chalky,
whereas pigmented powders like BECCA Fine
Loose Finishing Powder look much more natural
on the skin.
WHEN SHOULD YOU APPLY BECCA
CONCEALER? BEFORE OR AFTER
FOUNDATION?
Concealer Brush 17, 32, or 33 to any blemishes
that are still visible. Finally, set with BECCA Fine
Loose Finishing Powder.
BECCA Compact Concealer should always be
applied after Foundation to those areas of the
face that require more coverage. For best
results use Concealer Brush 17, 32 or 33 for
precise application to the blemish and blend
with fingertips.
WHEN SHOULD I USE CREAM OR POWDER
BLUSH?
Applying foundation over Compact Concealer
only serves to wipe it off or dilute it. Other
companies with limited concealer colours may
recommend applying foundation over the top, to
help disguise the colour mis-match. Due to the
extensive colour range of BECCA Compact
Concealer, finding the right match is easy, and
thus there is no need to apply foundation over
concealer.
WHAT IS THE BEST WAY TO PROVIDE
MAXIMUM COVERAGE BUT STILL APPEAR
NATURAL?
With BECCA’s extensive colour range and
exclusive pigment technology, skin can still look
natural, even when maximum-coverage
concealer is applied.
Most women look better with a little natural
colour on the ‘apples’ of the cheeks. Apply
Creme Blush after Foundation and Concealer
but prior to the application of Fine Loose
Finishing Powder.
Very oily skins may prefer to use a Powder Blush
(or BECCA Pressed Shimmer Powder in Gypsy,
Nefertiti, Angel or Princess) instead of a Creme
Blush.
WHAT INGREDIENT MAKES THE
SHIMMERING PRODUCTS SHIMMER? IS IT
SOME SORT OF GLASS OR METAL?
No, these products use an ingredient called
Mica. Mica is a natural and safe plate-shaped
reflective crystal extracted from the earth. It is
often found in water in mountain streams, giving
that “sparkling” effect.
Begin by using the sheerest foundation (BECCA
Luminous Skin Colour) then build with BECCA
Stick Foundation to those areas where more
coverage is required. Apply BECCA Compact
Concealer (in Medium and Extra-cover) with
73
BECCA is available from the world’s most exclusive retailers
Visit beccacosmetics.com for more information
Copyright © BECCA.