FALL 2012 Aesthetically pleasing merchandising is an essential

Aesthetically pleasing merchandising is an essential component of effective retailing.
Your retail shelf should be clean, accessible, informative, abundant, sensible and carry
a narrative that helps your clients navigate Bb.Products (it can make or break the sale).
How to get started
Dos and Don’ts
Do keep shelves fully stocked (at least two facings wide,
four deep for foundation and styling. Cleanse and condition
families generally share a shelf talker and can have one or
more facings each)
Look at your shelving unit and establish the following (see
planograms on next two pages):
1 Storytelling Area: Centered, eye-level space in primary
selling zone for displaying new (or best-selling) products with
supporting imagery
•
•
Do leave space between Bb. and other brands
2Lay Shelf Talkers and Category Markers on shelves before
products (it’s easier to space them out without products in
place)
Do display at least one bottle or jar outside of its box
(if it has one); alternate box facings (see Styling Wax pictured
above) to create a pattern
•
3Use Product Guides and imagery to draw customers in and
educate about products
4Use Front Desk Shopper to display travel sizes if there is no
room on product shelves.
Do place Category Markers under the first shelftalker
hanger of each category, reading left to right
•
Don’t display different sizes of one product together
(this encourages clients to select the smallest size)
•
•
Do hang shelf talkers down (not up)
Do place the correct product directly over the
corresponding shelf talker
•
Do align shelf talker at left when a product has more
than two facings
When building additional facings of a shampoo and
conditioner, do keep shampoos and conditioners next
to each other (don’t alternate)
•
•
For further information, please contact your Bb.Consultant.
Do place travel sizes in other retail areas when space
is limited (like on the Front Desk Shopper for impulse
purchases)
•
FALL 2012
Retail Planogram
This is the minimum space required to merchandise the full line. Planogram shows two display units four feet wide, four shelves high, placed either side by side or separately.
Start smooth with our heat-activated styling balm – then tuck, part or pin it up (to make it yours).
Hair by Sabrina Michals, Bb.Hairdresser. Softness by Hairdresser’s Invisible Oil.
Use Front Desk Shopper to display travel
sizes as an extra point of purchase or
if there is no room on product shelves.
Show single facings of each product and
merchandise two back.
Storytelling area
Storytelling area
FRONT ROW
Thickening Shampoo
Thickening Conditioner
Gentle Shampoo
Super Rich Conditioner
Bb.Texture
Surf Spray
Bb.Straight
Shine On Finishing Spray
On the riser
Styling Lotion
Thickening Hairspray
Styling Creme
Defrizz
Grooming Creme
Does it All Styling Spray
Spray de Mode Hairspray
Classic Hairspray
CLEANSE AND CONDITION
SPECIAL PURPOSE
FOUNDATION
Styling
Retail Planogram
Each unit is four feet wide, four shelves high, placed either side by side or separately (this allows additional space for extra facings of best sellers).
Hair by Sabrina Michals, Bb.Hairdresser. Softness by Hairdresser’s Invisible Oil.
Start smooth with our heat-activated styling balm – then tuck, part or pin it up (to make it yours).
Start smooth with our heat-activated styling balm – then tuck, part or pin it up (to make it yours).
Storytelling area
Storytelling area
PROTECT
with
UV and heat protection
in a styling balm and
an illuminating polish
CLEANSE AND CONDITION
SPECIAL PURPOSE
TRAVEL SIZE
FOUNDATION
Styling