Market/M001/METRO - The MARKETING Awards

Transcription

Market/M001/METRO - The MARKETING Awards
SUNDAY, NOVEMBER 11, 2012
AN EDITION OF
Porcello Is Buying Now!
market
SUNDAY
GUARANTEED TO MEET OR BEAT
ANY REASONABLE OFFER!
See our ad on the back page
10222 NE 8th Street, Bellevue
Mon. - Sat. 10am-5pm
Porcello Estate Buyers
425-454-2300
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where to spend, where to save
Awarded the
highest ranking
from
thankful
for
Make holiday memories around a table
that celebrates the bountiful season
BANANA REPUBLIC
Banana Republic’s Mad Men collection is inspired by the show’s
characters and 1960s style.
trending
Raiding the
closets of TV
characters
By Georgea Kovanis / Detroit Free Press
C
arrie Bradshaw introduced
many of us to avante-garde
clothing, super-expensive designer
shoes, nameplate necklaces and
exposed bra straps.
Ally McBeal made us think ultramini skirts were perfectly appropriate for the office.
And Rachel Green ... hers was the
haircut that kept salons busy for
years.
When it comes to fashion and
style, few are as influential as the
characters that come into our lives
via satellite, cable and Hulu. In many
cases, we see these characters more
often than we see friends or family
members, and spend more time with
them than with any fashion magazine.
“Mad Men” characters Don Draper,
Betty Draper Francis and Joan Holloway Harris inspired a “Mad Men”
collection at Banana Republic.
And a blog has been devoted to the
quirky and girly stylings of Jess Day
— played by Zooey Deschanel on
“New Girl.”
It can be difficult to know what
fashions will translate into trends.
But with the fall TV season in full
swing, some characters are definitely
making an impact. Among them:
Rayna James (played by Connie Britton) on “Nashville,” 10 p.m.
Wednesdays on ABC. Between the
down-home jeans and T-shirts she
wears around the house and the
rhinestone-accented clothing the
aging country singer wears on stage,
there could be something in James’
wardrobe for just about everyone.
Continued on page 4
inside
Home: Chandeliers add style as
well as light to dining rooms | p4
Fashion: Hit the slopes in hot ski
and snowboard styles | p6
By Kristin Kalning / Special to Sunday Market
H
osting Thanksgiving comes with
its share of stressors, but setting a
warm, inviting holiday table needn’t be
one of them. Whether you’re a hosting pro or a total newbie, we’ve got you
covered — with something for every
budget and for every taste.
Plates and chargers
First up: dishes. Set a colorful table with
Pier 1 Imports’ Sunflower Dinnerware
($5.60–$6.40) or go for a sophisticated look
with Crate & Barrel’s black, silver and gold
Senna Plates ($9).
Chargers are a fun way to dress up your
holiday table. Pottery Barn’s pewter Octagonal Chargers ($12.50) add shimmer to a
basic white setting, and Pier 1’s Antiqued
Wood Scalloped Charger ($7) pairs well
with patterned dishes.
Stemware
Stock up on inexpensive cocktail and wine
glasses at Cost Plus World Market, where a
set of six Madison Martini Glasses goes
for $12, and six Connoisseur White Wine
Glasses sell for $36. If you’ve got kids at your
main table, though, you might want to go
stemless — fewer opportunities for toppling.
Check out Macy’s The Cellar brand, which offers an eight-glass set of Premium Stemless
Wine Glasses for $56.
Serving pieces
If you’ll be hosting year after year, consider
investing in a tradition-setting turkey platter,
such as the Estate Turkey Platter from Williams-Sonoma ($90). For the same price, you
can get Martha Stewart’s handsome embossed
Turkey Platter; she also offers a coordinating
set of two Harvest Gravy Boats ($40 and
$34 at Macy’s).
Don’t forget the serving bowls. Pier 1’s Harvest Pumpkin Tureen with Ladle ($40)
is decorative and functional, and West Elm’s
Hammered Metal Large Bowl ($24) fits in
well on holidays, and the rest of the year, too.
Table coverings
Protect your table and make a modern,
sophisticated statement with the Marimekko
Lumimarja Orange Tablecloth ($60–$90
at Crate & Barrel). Or dress up a bare table
with Pottery Barn’s classic Harvest Pumpkin
Table Runner ($69) or Pier 1’s pretty Medallion Sunburst Table Runner ($20).
For underneath the plates, check out
Williams-Sonoma’s Autumn Madras Placemats (four for $40) or the autumnal Honey
Turkey Tea Light
Holder, two for $8
Gold Pumpkin
Candles, $9.50–$25.50
Harvest Gravy
Boats, two for $34
Marimekko Lumimarja Orange Tablecloth, $60–$90
Antiqued Wood
Scalloped
Charger, $7
Leela
Placemat, $12
Autumn
Madras
Placemats, four
for $40
Estate Turkey
Platter,
$90
Senna
Plate, $9
PHOTOS VIA
THE RETAILERS
Delicious time-savers for more fun and less fuss
Amazon’s early
start; free games
our sainted grandmother may
have spent all of Thanksgiving
day (and part of the night before)
toiling in the kitchen. You, however,
can assemble a first-class holiday
meal and still have time to enjoy
your guests. Here’s a list of delicious
tips and cheats that will keep your
stove-hovering time to a minimum.
Before the feast, set out an hors
d’oeuvres plate with Northwestsourced edibles, such as Deluxe
MCTdirect
Large Twig
Turkey, $30
Continued on page 2
By Kristin Kalning
Special to Sunday Market
EA Games is offering 50 of its most
popular iOS mobile titles, such as
“Monopoly Hotels,” “World Series of
Yahtzee” and “The Simpson Tapped
Out,” for free. Get the deal at http://
dailydeals.eamobile.com.
Honey Leaves Placemat, $6
Madison
Martini
Glasses,
six for $12
the deal
Amazon.com will hold a Black
Friday Deals Week starting Nov. 19.
Until then, shoppers can find early
deals, daily specials and hourly
limited-quantity items. Details can
be found at amzn.to/X3kJD0.
Premium
Stemless Wine Glasses,
eight for $56
Terracotta Cast Cornucopia, $39
Y
Turkey
Brine,
$18
Muirhead
Pecan
Pumpkin
Butter,
$12
Foods Pear Butter with Vanilla
PHOTOS VIA THE RETAILERS
1
$
ENJOY HOME DELIVERY OF THE
SUNDAY NEWSPAPER FOR JUST
COUPONS
WORTH UP TO
200
$
EVERY MONTH!
($14 at Picnic in Phinney Ridge),
Anjou Bakery’s Fruit Nut Crostini ($6 at Picnic) and a wonderfully
stinky cheese like Rogue Creamery’s Rogue River Blue ($45 a
pound at Metropolitan Market).
Speaking of cheese, The Calf and
Kid (located in Melrose Market on
Capitol Hill) has a great deal just in
time for holiday entertaining. For
$35, you get three artisan Pacific
Northwest cheeses — one blue,
one harder aged cheese and one
soft. Owner Sheri Lavigne says the
portions are enough for four to six
people. Last year’s offerings included
the velvety Seastack from Mt.
Townsend Creamery and the Pondhopper semi-hard cheese from
Bend, Ore.-based Tumalo Farms.
What better to wash down the
appetizers than a glass (or two)
of wine? Uncork a bottle of Walla
Walla’s Rulo 2011 Chardonnay
($21 at Trader Joe’s) or, if red’s more
your thing, try the big, full-bodied
Tamarack Merlot ($20 at Metropolitan Market). With the turkey, try
a Pinot Noir and a Grüner Veltliner
Continued on page 2
MORE THANKSGIVING INSIDE | Pro tips for hosting the perfect holiday party | p2
PER
WEEK!
Visit seattletimes.com/subscribe
and enter offer code SUNDAYDEAL
or call 1-888-624-READ
(7323)
GET 26 WEEKS OF
SUNDAYSERVICE FOR $26!
THAT’S 68% OFF OUR REGULAR RATES!
Source: NBUS SSEL Offer: $26I26S0
2 SUNDAY, NOVEMBER 11, 2012
hosting101
SUNDAY MARKET
Tips on throwing
successful holiday
parties from cocktails
to coat racks
By Cedar Burnett / The Associated Press
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If the thought of entertaining sends you to
the nearest couch with a bottle of aspirin, relax
— we’ve compiled advice from some of the
best party experts around.
Publication Date: 11/11/2012
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N
ot everyone can be Martha
Stewart. For the mere mortal
hosts among us, holiday party planning can whip up stress and anxiety: Is
my house inviting? Do I have enough
chairs? What about food?
Set the mood
“Parties give us the chance to suspend what’s
going on in our lives and give us space to be
merry,” says Danielle Rollins, the Atlanta-based
author of the new book “Soiree: Entertaining
with Style.”
The best way to create that space, she says,
is to build tradition into your party and make
it something people can look forward to year
after year. Decide on a theme or an anchor
activity — gingerbread decorating, caroling,
ugly holiday sweaters — and specify a dress
code on the invitation.
“It’s fun to have an excuse to dress up,” Rollins says. “You’ll build excitement around the
event if guests know what to expect.”
Décor should echo the theme and reinforce
the style of party you want to have. But don’t
feel you have to stick with a traditional holiday
color palette or decorations. “Thanksgiving
doesn’t have to mean orange, and Christmas
doesn’t have to mean red and green,” says Rollins.
Lyric Turner, the owner of Red House Staging and Interiors in Washington, D.C., suggests
introducing a warm color palette — burgundy,
chocolate brown, purple and orange —
through accent pillows, throws or curtains to
create a festive look in an unexpected way.
RIZZOLI PUBLISHING
Photos of a main course (above) and a dessert
(right) served in holiday style from the book “Soiree:
Entertaining with Style,” by Danielle Rollins.
RIZZOLI PUBLISHING
Petals Plush Pillow, $30, and Plum Decorative
Tappas Pillow, $20, at target.com
Too much furniture, however, can feel claustrophobic.
“Some editing is necessary,” says Turner, to
allow for traffic flow.
“You’re adding a lot with holiday décor,” she
adds. “If you’re not taking anything out, you’re
just adding clutter.”
Set the lights
The right lighting makes your home (and
your guests) look their best. Our experts
Set the stage
agreed that overhead lighting has no place in a
Whether your party is large or small, decidparty; place lamps on multiple levels throughing where to put the guests can be tricky. Many out your rooms, dim the lights and add
people make the mistake of removing all the
candles wherever you can.
furniture for a cocktail party, says Rollins, but
“Avoid candles by the bar and the buffet,
it’s important to have places to sit.
though,” cautions Rollins. “You don’t want
“Your living space should be structured for
your guests going up in flames.”
conversation,” says Turner. She recommends
She also suggests skipping scented candles
creating seating clusters around the house.
because they compete with the scent of the
“Anywhere you have a little extra room — an
food.
entryway, an office — you can group a few
And while lighting should be low in converchairs around a small table.”
sation areas, keep bathrooms and food areas
Rollins emphasizes the need for tables and
better lit.
stools spread throughout the gathering spaces.
Set the table
“Pretend you’re a drink,” she says. “Where
Food can make or break a party, but Rollins
will you go?”
Set a splendid turkey table
Continued from page 1
Harvest
Pumpkin
Tureen
with
Ladle,
$40
Leaves Placemats from
Pier 1 ($6). For a sophisticated
look, try West Elm’s Beaded
Round Placemats ($12 for
two) or Crate & Barrel’s gold
silk-trimmed Leela Placemats ($12 each).
Set out Cost Plus’ “Be
Thankful” Beverage Napkins (20 for $4) with your
appetizers, and the retailer’s
affordable Buffet Napkins,
which come in a variety of
colors, for the big show (six
for $10). Pier 1’s fun Gold
Beaded Napkins come
in four Thanksgiving-ready
colors ($5).
Centerpieces
Now for the fun part:
decorating. The turkey motif is
popular, and Cost Plus has lots
of quirky options. Place the
Large Twig Turkey ($30) in
the middle of your table, or arrange a few Turkey Tea Light
Holders (two for $8) around
your centerpiece of choice.
Bringing the outside in is
another popular theme for the
Thanksgiving table, and you
can DIY easily and inexpensively. Forage outside for twigs,
pine cones and autumn leaves,
pick up some small gourds at
the grocery store, and arrange
Harvest Pumpkin
Table Runner, $69
Medallion
Sunburst
Table Runner,
$20
from Columbia Valley’s
Syncline ($26 and $22, respectively, at Picnic).
Williams-Sonoma is a
veritable gold mine of Thanksgiving shortcuts, starting with
the turkey. Pick up some of the
retailer’s classic apple-and-spice
Turkey Brine ($18, or two for
$32), or go the easy route with
the Dry Brine ($17) — no
bags, no mess. Williams-Sonoma also carries an impressive
array of boxed stuffing mixes,
including Whole Wheat
($14), Focaccia ($12) and
gluten-free Quinoa, Red Rice
and Cranberries ($15).
Don’t forget the sweet stuff:
No-Bake
Winter
Wonderland
Gingerbread
House Kit,
$50 at
WilliamsSonoma
Luminary Small White Candles,
$4 each at Crate & Barrel
insists, “It’s not about what you’re serving, it’s
how it’s displayed.”
For buffets, she suggests using smaller dishes
and refilling them frequently.
Push the dining table against the wall to create more space for mingling around the food,
Turner recommends.
And a signature cocktail adds a festive touch,
and can streamline bar mess and bar costs.
For dinner parties, Mindy Weiss, a Los
Angeles-based party planner, suggests setting
the table the evening before the party.
Personalized place cards are a thoughtful
touch and can be tailored to any theme. “My
guests were given ‘I’m thankful for’ nametags
one Thanksgiving,” Rollins says. “As I made
my toast, I said, ‘I am thankful for all of you
gathered with me today to celebrate the blessings we have.’ And I asked each guest to reflect
on what they were thankful for.”
Details, details
It’s the small touches that really bring your
party to the next level. Turner recommends
wowing guests with a spa-like bathroom: “Remove all your junk and replace it with a sprig
of pine, a candle, new hand soap and lotion.”
PHOTOS VIA
THE RETAILERS
Provide a stack of rolled hand towels so
guests don’t have to share the same (increasingly damp) towel, Turner suggests.
If children are invited, Weiss suggests having
spaces and activities available to them — a
table with construction-paper turkeys or
wreath-making kits — so parents can relax.
As for where to hang coats, Rollins recommends a rolling coat rack in a bedroom. “It’s
so much nicer than just throwing them on the
bed,” she says.
She also recommends being prepared for
winter weather: “Keep salt and shovels on
hand,” she cautions. “And make sure driveways
and entryways are well lit.”
Above all, make guests feel welcome. Get the
cleaning and chores out of the way before they
get there, and “open your door to welcome
your guests looking like you didn’t lift a finger
all day,” Weiss says. “If you time things right,
then you should be able to offer your guests a
cocktail and conversation.”
Silver
Restoration.
Just in Time
for the
Holidays!
Gold Beaded
Napkins, $5 each
Cast Metal
Branch Taper
Holders, $34-$39
Octagonal Chargers, $12.50 each
it all in Crate & Barrel’s Water
Lily Bowl ($25).
If you’re looking for something you can reuse every year,
pick up some faux gourds at
Cost Plus ($10) and pile them
up in West Elm’s Terracotta
Cast Cornucopia ($39). Or
fill Crate & Barrel’s Delfina
Glass Jars ($33–$63) with
naturally preserved Assorted
Fruit ($13 a bag).
Anchor your centerpiece
with West Elm’s Cast Metal
Branch Taper Holders
($34–$39), or scatter Pottery
Barn’s lustrous Gold Pumpkin Candles ($9.50–$25.50)
among your vases, flowers or
gourds.
Cut cooking fuss with these goodies
Continued from page 1
Portis hat and coat
stand, $30 at Ikea
Trader Joe’s sells the incredible
Pilgrim Joe’s Pumpkin Ice
Cream ($4) to accompany
your pecan pie (it’s also great
on its own, with a teensy drizzle
of chocolate sauce). Or pick
up a jar of Muirhead Pecan
Pumpkin Butter ($12 at
Williams-Sonoma), mix it
with some eggs and cream, and
you’ve got a deep-dish pumpkin pie in no time.
For the day after Thanksgiving, when you’ve got more
leftovers than you know what
to do with, pick up some After
the Feast Soup Mix ($7) at
Crate & Barrel. All you need is
turkey, water and broth, and
you’re good to go.
ZAPFFE
SILVERSMITHS INC
Rogue Creamery Rogue River
Blue Cheese, $45 a pound
Deluxe
Foods Pear
Butter with
Vanilla, $14
Dry Brine, $17
Silver Restoration since 1919
12004 Aurora Avenue North
Seattle, WA 98133
206.364.1919
no appointment necessary
9:00-5:30 Mon-Fri 9:00-1:00 Sat
Advertiser:
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Publication Date: 11/11/2012
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SUNDAY, SEPTEMBER 30, 2012
4 SUNDAY, NOVEMBER 11, 2012
dripping
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ome interior designers tout
paint as the best way to
change the look of a room. For
Lisa Roberts, “It’s lighting. ...
It’s more bang for the buck.”
Publication Date: 11/11/2012
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S
Ad Number:
Top off a room
with new styles of
chandelier
DOLMA FAIR TRADE
eco chic
with style
By Melissa Kossler Dutton
The Associated Press
With the holidays approaching, a
new chandelier could be a fun and
affordable way to make over the
dining room, says Roberts, a Minneapolis designer.
Michelle Jennings Wiebe, president of Studio M Interior Design in
Tampa, Fla., agrees, saying a dining
room should be about more than
the table and chairs.
“You really need that piece that caps
it off and makes it special,” she says.
“It’s almost like a piece of artwork.”
Chandelier shoppers have plenty
of choices these days. Chandeliers
come in a variety of styles, and can
range in price from a few hundred
dollars to tens of thousands.
“We have a lot of fun picking them
out,” Wiebe says. “It’s a way to make
a special impression.”
New manufacturing techniques
have led to the creation of designs
and shapes that previously were not
possible, says Joseph Rey-Barreau,
an architect and lighting designer
and a professor at the University of
Kentucky in Lexington.
Trends include jewel tones,
geometric-inspired pieces, retro
fixtures and the use of lampshades,
these lighting experts say.
Roberts included several colorful
chandeliers at a chandelier fashion
show earlier this year. She favors
deep jewel tones, and showed one
piece made out of black cut crystal.
A chandelier can add sophistication
or whimsy to a home, she says.
The décor featured on the television show “Mad Men” has created
more interest in midcentury modern, says Wiebe, and many of her clients are choosing slim, sleek pieces
reminiscent of the 1950s and ’60s.
In Florida, shell, coral or other
nature-inspired lighting also is a
common choice, she says.
Shannon Cantor so appreciates
the seashell-inspired chandelier
in her condo in Redington Beach,
Fla., that she put a variation of it
in her second home, in Tampa. She
SUNDAY MARKET
Fair-trade
table goods
are good
for villagers
By Leanna Italie / The Associated Press
A
Astron Tri midcentury
modern chandelier, $485 at
Rejuvenation (Sodo)
Finley Large White Pendant
Lamp, $199 at Crate & Barrel
CHANDELIER TIPS
• Always put chandeliers on
a dimmer switch. This makes
them more functional and can
help set a mood in the dining
room.
A photo provided by Studio M
Interior Design shows a shell chandelier in a Florida dining room.
Possini Euro Black
Parallel Square
Chandelier, $300 at
Lamps Plus
PHOTOS VIA THE RETAILERS
says she and her husband wanted
something they would enjoy looking
at every day.
“We walk by it a lot,” she says. “You
want something that grabs your
attention. It’s going to be there for a
long while.”
Rey-Barreau called lampshades
on chandeliers “a very, very fashionable trend,” from lights surrounded
by a single, round drum shade (a
little like a hanging table lamp) to a
group of mini drum shades covering
each bulb. Some chandeliers have
removable shades, so you can use
them or not.
When helping clients choose a
chandelier, Wiebe considers the size
of the room and the style of the
home. But she also reminds them
that the fixtures have a job to do.
“First and foremost, it’s for lighting,” she says.
For instance, will a table with
lighting overhead be used mostly
for eating, or will children be doing
homework there?
“You really need to think about
what you are going to do with the
fixture,” says Rey-Barreau.
• To determine what size
chandelier is needed, add
the width of the room to the
length of the room in feet,
and then convert that number
to inches for a chandelier’s
diameter. A 10-by-20-foot
room, for instance, would
require a chandelier with a
diameter of about 30 inches.
• In a room with 8-foot
ceilings, chandeliers are
normally hung about 30
inches above the table. For
every additional foot of
ceiling height, raise the fixture
3 inches.
• When shopping for a
chandelier, ask whether it
is part of a “lighting family.”
Some manufacturers have
developed series of fixtures
designed to complement
each other. The line may
include other options for
consideration for other
rooms.
— Joseph Rey-Barreau
bout 20 years ago, in the southeast forests of the Indian state
of Rajasthan, a nature preserve was
established to preserve the habitat of
tigers. People living on the land for
centuries were forced off, away from
access to wood and water supplies.
Dastkar Ranthambore was
established to help villagers relocate
just outside the park and provide
women a way to generate income.
Among their products are table
coverings, placemats and bedspreads
inspired by traditional animal
murals found on homes. They’re
done using a handblocked printing
technique in earth tones as well as
brighter blues, greens and yellows.
“The women have an open-air
workshop where they work together
doing embroidery and sewing,” says
Renee Bowers, executive director of
the Fair Trade Federation. “They’ve
been able to, over time, build houses
and really create a sustainable living
situation.”
Available at Dolmafairtrade.com
and Tenthousandvillages.com
TONY CENICOLA / THE NEW YORK TIMES
A selection of samples from
subscription beauty services.
Sample
sites send
trial sizes to
subscribers
By Candice Rainey
New York Times News Service
T
tried & tested
Mascaras that pop
and a couple that flop
By Carolyn Brundage
Tampa Bay Times
T
he last several weeks have
been a roller-coaster ride of
beauty. All because I’ve spent 21
days trying and testing new mascaras, sometimes even subjecting
myself twice a day to the uncertainty of whether a new mascara
would leave me looking pretty or
just pretty awful.
Many days went swimmingly,
thanks in part to long, fluttery
lashes. And other days didn’t go
quite as well, thanks to raccoon
eyes, mascara ‘’flakes’’ and other
crimes of fashion at the hands of
some of the worst mascaras on my
list. Here are my highs and lows:
Love it: Mirenesse Instant
Lash Transplant
The company claims that this
two-step lash-extension system
adds 10 times the volume and
lengthens lashes by up to 200
percent. Start by applying a
transplant gel, then a white silky
fiber product that builds up your
lashes. Then the transplant gel is
applied once more. This product
may take some practice, but once
you get proficient at application,
the system really delivers.
$50 at mirenesse.com
Leave it: L’Oreal Double
Extend Mascara
This mascara is half good,
which, of course, means it’s also
half bad. The dual-ended mascara
goes on in two steps. Step one is
the nourishing base coat; this is
the part of the product I loved.
Step two, the Ultra Lengthening
Tube Top Coat, is where the
product falls short. The
second step lends a
thick, clumpy appearance to lashes and creates large flakes that fall
from lashes throughout
the day — landing
with a thud all around the lower
eyelids.
$11 at drugstores
Love It: NYX Doll Eye
Mascara
A fabulous lengthening mascara
for those looking for strictly
lengthening minus curl. The
applicator is unique, thick in the
middle and wider at the ends, but
it’s the tiny fibers in the mascara
that serve up that long-lashed,
doll-eyed look. This mascara
works especially well on lower
lashes. Choose from lengthening, volumizing or waterproof
versions.
$9 at nyxcosmetics.com
Leave it: Avon Daring
Definition Mousse Mascara
This product embodies all the
traits that a mascara should not
be. It flakes, it runs, it smears
easily. It applies thickly, tends
to clump and doesn’t noticeably lengthen lashes. I love a lot
of things about Avon, Avon’s
Foundation for Women being
one of them, but this product is a
definite “leave it.’’
$10 at amazon.com
Love it: Shiseido Perfect
Mascara Full Definition
As the name promises, this
mascara is simply perfect. This
rich formula does an excellent
job of coating each and every
lash in thick, rich color without
clumping. The dual-textured
brush adds volume to tiny
lashes while separating and
lengthening thicker lashes
(and conditioning lashes
with Camellia Oil Complex
to boot). Perfect Mascara is
ultra-buildable, so you can
apply more than one coat,
and reasonably priced.
$24 at department stores or
shiseido.com
NYX
“Call the Midwife”
Classic Trench Coat,
$98 at Express
“New Girl”
Shoshanna Margot
Sweater Dress, $340
at shoshanna.com
“The Mindy Project”
Silky Shirred Waist
Skirt, $35 at American
Apparel
“Nashville”
Topshop Stuffed
Bodycon Dress,
$96 at Nordstrom
“The Neighbors”
Merona Skinny
Patent Buckle
Belt, $13 at Target
PHOTOS VIA THE RETAILERS
TV characters who are
inspiring real-life style
Continued from page 1
Mindy Lahiri (played by Mindy
Kaling) on “The Mindy Project,”
9:30 p.m. Tuesdays on Fox. As an
OB-GYN who is trying to improve her love life, Lahiri is quirky
and awkward — and oblivious to
the fact that the co-worker with
whom she spars the most has
a bit of a crush on her. Lahiri’s
clothes, which tend to be cute and
girly but also a little too short or
too tight, indicate she’s perhaps
not quite as realistic or self-aware
as she might like to be.
Jenny Lee (played by Jessica
Raine) in “Call the Midwife,” 8
p.m. Sundays on PBS. It’s 1957
and Jenny, after a romance gone
bad, has left her upper-middleclass home to become a midwife
in London’s impoverished East
End. Her Peter Pan collars and
blue trench coat are classics — as
are the full skirts she wears when
she’s off duty. Bloggers around the
world have taken a shine to her
style.
Olivia Doran (played by
Vanessa Williams) on “666 Park
Avenue,” 10 p.m. Sundays on
ABC. As wife of the mysterious
owner of the even more mysterious Drake apartment building in
Manhattan, Doran is monied and
sophisticated. And it shows in her
super-high-end clothing choices.
Her wardrobe is perfect, just like
Doran appears to be. Unfortunately, low ratings have spurred talk of
cancellation.
The Zabvronians on “The
Neighbors,” 8:30 p.m. Wednesdays
on ABC. The Zabvronians, from
the planet Zabvron, live in a gated
community in New Jersey and
seem to favor white belts. When
non-aliens from New York move
into the exclusive community, hilarity is supposed to ensue. I’m not
sure about hilarity, but the white
belts are mesmerizing.
he sample, by design, is meant
to leave the customer wanting
more. It is why Estee Lauder herself
often slipped miniature sizes of silky
lotions and creams to strangers,
trusting her product to be the most
persuasive marketing strategy.
Now an increasing number of
subscription services have cut out
the awkward dance of approaching makeup-counter personnel for
a freebie. And some customers are
getting carried away.
Liz Corry, a product manager for an
e-commerce site who lives in Pittsburgh, started with Birchbox, a beauty
club that starts at $10 a month. More
than 100,000 members have filled out
a questionnaire to determine what
kind of samples are best suited for
their skin type, hair color and “level of
beauty knowledge.”
“When I realized they have variations they send out every month, I
was jealous about the samples other
people were getting,” she says. “So I
signed up for my second subscription with them.”
She is also a fan of GlossyBox,
which at $21 a month is one of the
more expensive services, distributing “deluxe travel size” and even
full-size products from international
cosmetic and skin-care companies.
Sybil Yang, 36, an assistant
professor of hospitality and tourism management at San Francisco
State University, subscribes to three
sample services and has found herself awash in “not quite a hundred
samples,” she says.
“For me, it’s the variety you get,”
she says. “There’s no way I’m going
to be buying five bottles of $200
moisturizer.”
Birchbox was started in 2010 by
two graduates of Harvard Business School, Katia Beauchamp and
Hayley Barna. “We feel attached
to the small miniature element of
it,” Beauchamp says. “You get to
engage and interact with the product
without committing, and it’s really
delightful.”
But she says the company’s
ultimate goal is to persuade samplehappy customers to buy full-size
products from its website.
“Fifty percent of our subscribers have
shopped with us for a full-size product, so a lot of people are transacting,”
Beauchamp says.“Of course, there’s
going to be different people who use
the service for different reasons.”
Advertiser:
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Description:
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Size:
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This electronic tearsheet is provided as proof that the ad appeared in The Seattle Times. You may not create derivative works, or in any way exploit or repurpose any content.
Publication Date: 11/11/2012
Client Name:
Ad Number:
SUNDAY, SEPTEMBER 30, 2012
6 SUNDAY, NOVEMBER 11, 2012
SUNDAY MARKET
Fashion that goes from
the slopes to the streets
By Catherine Tsai / The Associated Press
M
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Description:
Color Type:
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ore street styles are making their
way onto snow slopes, from longer
lengths in women’s jackets to high-performance hoodies that could be worn while
riding or skiing — or in the city later.
Makers of ski pants and jackets also are offering some styles this winter with flaunted opulence
but also recycled materials in response to separate
trends for outre designs and eco-elegance.
The over-the-top luxury is showing up in gold
and fur accents, and exotic animal-skin prints in
offbeat colors, says Jeanine Pesce, trend analyst of
the fashion forecasting firm Stylesight. This coming
winter, Obermeyer, for example, is offering slim,
puffy down coats in a python pattern, in either
shiny blue or silver.
On the other end of the spectrum, designers are
giving a nod to what Pesce calls an “anti-outerwear”
movement. At early- and late-season on-mountain
events, skiers and snowboarders have been taking
to the snow wearing sweatshirts, vests and flannel
shirts without coats.
Burton’s newest tech-apparel collection includes
pieces that would look at home on a city street but
also work for the slopes. The men’s collection has
a waterproof soft-shell hoodie with fleece lining,
performance-denim jackets and pants designed
with insulation and water-repellent materials, and a
high-performance corduroy.
For women, there’s a quick-drying tank top with
an antimicrobial finish, aimed at keeping odor at
bay, to wear as a layer under ski gear or later for an
apres-ski happy hour.
“Anything goes ... if you can make it functional
and lightweight,” says Burton spokeswoman AnneMarie Dacyshyn.
On the sustainability front, Mountain Dew has
partnered with Burton to produce apparel that
incorporates recycled plastic bottles into T-shirts
and outerwear. Mountain Dew’s involvement allows
Burton to sell the garments for less than what they
might otherwise cost, according to Burton.
Designers are still playing with volume and
including patches of mismatched patterns on
outerwear. The playfulness in volume could start
showing up in insulated skirts for women and pant
shapes that feature bulbous, insulated shorts, with
skintight leggings peeking out underneath, for
both men and women, says Pesce. She attended this
year’s annual SIA Snow Show, where retailers can
see what manufacturers have ready for the upcoming season.
Pesce sees a mixing of materials, patterns and
colors. That could mean colors that intentionally
clash, argyles and plaids mixed with stripes, and
textural corduroys or tweeds paired with waterproof materials.
Beanies are
practical
trend for fall
Who What Wear
W
hen it comes to identifying
the season’s of-the-moment trends, it’s best to refer to
the hub of all noteworthy styling
choices: New York Fashion Week.
That’s how we discovered that
the slouchy knit beanie was an
essential item for fall.
As seen on a slew of front-row
fixtures at the September shows
— including off-duty models and
stylish celebs — the nonchalant
knit headgear is a quick and practical way to top off your look. The
best part: They’re so easy to wear
and can be styled with just about
every outfit imaginable.
Top picks:
Burton’s GMP Women’s
Snowboard Pant, $190,
made from recycled
Mountain Dew bottles
Topshop’s
Plain Rib
Beanie, $20
at topshop
.com
Plush’s Barca
Slouchy Hat,
$50 at shop
bop.com
ED ANDRIESKI / THE ASSOCIATED PRESS
A model wears a slimmed-down Obermeyer coat available in a
python pattern in shiny blue or silver.
The North Face
Spineology Hoodie,
$100
Metal Croc
Alpaca Knit
Cap, $50 at
shop.lacoste
.com
1717 Olive
Graphic Fair
Isle Hat, $32
at madewell
.com
Cuff Hat in
port, $50 at
hatattack.com
PHOTOS VIA THE RETAILERS
market
SUNDAY
Sunday Market is an edition
of The Seattle Times and is
produced by the Advertising
Publications Department. Prices
are accurate as of press time;
check for updated pricing and
availability.
Anne-Marie Dacyshyn, global PR director for Burton, shows
Burton’s new collection for men, featuring a waterproof soft-shell
hoodie and water-repellent corduroy pants.
P
Roxy Torah Bright
Bluff Jacket, $300
PHOTOS VIA THE
MANUFACTURERS
To advertise, call 206-4642400. To unsubscribe, call 206464-2121.
Editor: Sara Kennedy, sunday
[email protected]
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