content is, uh…prince - Greenfield Belser LTD.

content is, uh…prince
2015 annual review
BRANDS TRANSFORMED FOR TODAY’S DIGITAL ENVIRONMENT
No doubt you’ve heard that content is the new royalty
in a branding and marketing landscape dominated by
digital channels. But a lot of that content lacks the type of
appeal—look, voice, feel, memorability—that suitors find
attractive. That’s where fresh brands and fresh branded
content play their charming role.
This year’s review features clients whose brands and
branded content stand out in crowded environments.
Highlights include:
n
n
f resh websites that sit on the surface of deeper digital
lead-generation efforts
c omplete branding efforts that include positioning
strategy, key messages and their creative expression
across the entire spectrum of communication tools—
web, proposal systems, sales presentations and
collateral, white papers, alerts and video
n
t hought leadership microsites and reports that share
responsibility for delivering both brand positioning and
new business development objectives
The clients shown here are wealth managers, accounting
and law firms, associations and consultancies. Some
are large, some small. Choosing which clients to include
in a fixed set of pages is hard for brand parents. We are
equally proud of our work for nonprofits, universities,
staffing agencies, engineering firms and others. We hope
you’ll visit our new website­—greenfieldbelser.com—for
more case studies.
— Joe Walsh, Erika Ritzer, Burkey Belser and Kim Proxmire
Cover art and inside spread:
istock Images and Greenfield/Belser
Back cover art:
Getty Images and Greenfield/Belser
LBMC
L
attimore Black Morgan & Cain is one of
Tennessee’s premier accounting firms, having
grown to more than 400 professionals in the past
30 years. The firm had been in a high-growth mode,
and in the process had launched seven different
LLC specialty companies. What they realized was
the variety of companies, all with different names,
created market confusion. The firm was known both as
Lattimore Black and LBMC. All LBMC companies would
profit from their association with Lattimore Black, but
the association needed unification. We urged the firm
to settle on LBMC for the parent company name and
build its services under a family of brands following
the integrated model familiar in, for example, SONY
products. Individual websites were sustained but were
relaunched with the look and feel of the LBMC parent
site. All are navigable from that single site. We touched
everything: digital properties, business materials, a
brochure system, advertisements, eAlerts, PowerPoint
presentations, etc.
LBMC
LBMC
STAFFING
SOLUTIONS
LBMC
INFORMATION
SECURITY
make a good business better
make a good business better
make a good business better
better match
armor up
always bright ideas
many happy returns
Our talent for recruiting is matched only by the talent we recruit.
Comprehensive defense for your data.
Technology solutions for the business you envision.
Your financial well-being is our success.
How we do what we do:
Images on this spread are from Getty Images. Manipulation and combination of images were done by Greenfield/Belser.
TECHNOLOGY
SOLUTIONS
Like tailors for employers
and candidates,
we create the ideal fit.
Assess client needs
We take a consultative approach
that involves listening and
understanding employer needs.
Initiate search
Upon commencing recruitment, we
review the existing candidate pool,
contact referral networks and leave
no stone unturned to locate the
ideal candidate.
In-depth candidate interviews
We pre-screen and check references
diligently to ensure each candidate is
qualified, has the appropriate skill sets,
and is a good cultural fit with shared
goals for strengthening both parties.
Candidate presentation
We provide information surpassing
the résumé via market intelligence and
our in-depth qualification process. As
a result, we attract, locate and present
exceptional candidates.
Candidate closing
We work in advance of the candidate
presentation with both candidate
and client to ensure cultural fit and
alignment of compensation and
benefits to optimize offer acceptance
and eliminate surprises. Also, we
coach the candidate on the pitfalls of
accepting a potential counter-offer
throughout the placement process.
Recruiting expertise in:
At LBMC Staffing Solutions, our
placement consultants have actual
work experience in each recruitment
field and a uniquely vast network of
connections that presents exemplary
candidates in accounting and finance,
executive administration, information
technology, and human resources.
Clients who count on our talent include:
SHARP MINDS
DIGITAL NATIVES
Accounting
and finance
Information
technology
PEOPLE
Human
resources
The professional team at LBMC
Staffing solutions has gone above
and beyond my expectations.
I consider them my career
planning partners...and will
continue to seek their counsel
in regard to future employment
decisions.”
NATURAL LEADERS
Executive
administration
Special Engagements
Because we have been the trusted
recruiting resource for the clients
we serve, there are times when we
have been engaged to assist them
with strategic positions beyond our
concentrated areas.
What we do
Contract
– Paul Murray, Candidate
Contract to hire
Direct hire
Over the years, we have relied
on LBMC Staffing Solutions to fill
key financial positions. They are
definitely the recruiting resource I
will call when I am in need of talent.”
– Danny Norris, VP–Chief Accounting Officer,
Delek US Holdings
Taglines are always a challenge,
but you know a good one when you
land on it. LBMC’s line resulted from
a client profiling exercise. Putting
ourselves in the shoes of a CFO or
company president, we asked: We’re
good, but how can we be a better
business? These executives have
so many things to worry about, like
assessing business risks, profitability,
back office operations, information
security, staffing and marketing
strategy. They wonder, is there one
provider that understands and can
help me with both the big picture and
the nuts and bolts of my business?
The answer is synthesized in the
line, “Make a Good Business Better.”
For individual wealth management
clients, the promise morphed to
“Make Your Good Fortune Better.”
For physician practices, “Make a
Good Practice Better.” Flexibility in a
tagline—what’s better than that?
Photographer: Roland’s Photography, Nashville
There’s wit and charm in the brand—in its voice and imagery.
Long-winded brochures were scrapped in favor of four-panel
pieces for all the companies. Services were described in simple
sell-sheets. Everything was rewritten. A total makeover top to
bottom.
Description | Date
2 2015 ANNUAL REVIEW
LBMC Family of Companies 3
HEMENWAY & BARNES
HONIGMAN
H
H
emenway & Barnes is a proud steward
of a tradition with roots in Boston where
trustees were charged with handling the wealth
of ship captains. Today, Hemenway works with
captains of industry, entrepreneurs, families and
nonprofits. The firm’s new wealth management
thought leadership center targets the next
generation of family members among the firm’s
existing and prospective clients. The goal is to
share lessons learned at key moments in life
with the next generation. The firm’s advisors
contributed a series of practical how-to articles
on subjects like creating your first estate plan,
early financial planning and buying a home. The
articles are drawn from years of experience and
are packaged in a responsive microsite format
that they hope 20 and 30 somethings find
informative, personal and relatable.
onigman is certainly one of the
leading firms in Michigan. The firm
combined with Schopf & Weiss in Chicago
to deliver a new office in an important
Midwest city, as well as greater depth in
litigation. Getting the word out to clients,
prospects and potential laterals in all
markets required that we explain the
benefits of the combination. We launched
a microsite, driving traffic there and then
on to the sites of both firms.
MICHIGAN LEGAL MUSCLE
NOW STRONGER IN CHICAGO,
AND BEYOND
The Chicago-based litigators of Schopf &
Weiss are joining with Michigan law firm
is for...
Hemenway is ahead of a
trend we see developing
among professional
service and B2B firms
generating more and
more content and content
marketing programs. Smart
firms are building and
designing sharp content or
resource center microsites for
industries, business issues or
other specific audiences. And
we are right in the mix.
Photographer: Greenfield/Belser
Okay, we admit it. We couldn’t
help ourselves. This holiday
card for Hemenway was just
too sweet to leave out of
this year’s book. One of our
designers constructed this “H”
from different-colored paper,
each piece beautifully cut to
create this illuminated “Letter.”
Computers have not robbed us
of the desire to engage with our
hands and do something other
than keying in commands.
leader, Honigman. Together, we help clients
gain greater ground in achieving the critical
business goals that drive them.
GAIN
GROUND
300+ PROFESSIONALS SERVING FORTUNE 100 AND DYNAMIC MIDDLE MARKET CLIENTS
“Honigman is ranked number one
in Michigan for Corporate/M&A,
Litigation and Real Estate.”
“Schopf & Weiss has built a
terrific, respected litigation
boutique.”
— Chambers USA
Schopf & Weiss joins
Images on this page were supplied by Getty Images unless otherwise indicated.
More at honigman/gainground.com
MICHIGAN AD
Images on this page were supplied by Getty Images.
4 2015 ANNUAL REVIEW
Hemenway & Barnes LLP / Honigman Miller Schwartz and Cohn LLP 5
DORSEY
M
ark Twain reportedly said, “The secret to getting ahead is getting
started.” Dorsey started more than 100 years ago and has
been making great strides globally ever since. The new Dorsey brand
positions the firm as a source of competitive advantage for its clients,
anchored by the tagline “always ahead.”
From the treetops of advertising and digital marketing,
down to the grass roots of proposals and pitch
materials, we’ve helped Dorsey re-think the way
they communicate—moving from verbal to visual
communications. With a brand new, responsive website,
new portraits for 600+ professionals, client-focused
content and copy, Dorsey looks the part of the national
and global leader it has become.
market ready
always ahead
LAWYERS SERVING THE FOOD & AGRIBUSINESS INDUSTRY
The firm considers the line a service mantra. The notion expressed in all
the firm’s communications is simple: Dorsey helps clients stay ahead of
schedule, the curve, the problem, the pack and more.
Corbis Images
brand
questions?
new solutions
HELPING CLIENTS HARNESS THE POTENTIAL OF CLEAN TECHNOLOGY, GLOBALLY
strong partnerships
WE ALL HAVE A ROLE IN MANAGING AND REPRESENTING THE
DORSEY BRAND. IF ELEMENTS OF THE BRAND ARE UNCLEAR,
PLEASE HELP US IMPROVE THEM.
Our new brand is the result of a year-long strategic review.
While we’ve considered the many angles of implementation, any
questions or comment are welcome. Please contact our brand
leads, or any of your marketing and business development
colleagues with questions, comments or suggestions.
strong partnerships
MORE THAN 45 ATTORNEYS FROM SEVERAL KEY
PRACTICE AREAS ARE SPECIFICALLY COMMITTED
TO PROVIDING ADVICE AND COUNSEL TO PUBLIC
AND PRIVATE ENTITIES INVOLVED IN THE
DEVELOPMENT, FINANCING, CONSTRUCTION,
OPERATION AND MANAGEMENT OF PUBLICPRIVATE PROJECTS.
OVER $10 BILLION in deals
REPRESENTATIVE PROJECTS
45 professionals
30 public-private development
projects
Minnesota Vikings
Stadium Counsel to
Public Authority
Iowa River Landing,
Coralville Marriott
Counsel to City
Target Field Station
(Minnesota Twins)
Counsel to Minnesota
Ballpark Authority
RANKED NO. 7 nationally
for the number of known
infrastructure transactions
advised on in the last 3 years.
Our national practice has been successful in structuring publicprivate partnerships using standard development, financing
and contracting tools where appropriate, as well as innovative
LEAD BRAND CONTACTS
partnerships that require negotiating and/or legislating creative
new financing or partnership models when projects fail to meet
the criteria established for standard incentives, or when public
and private entities share a common goal and standard project
development tools are insufficient to benefit both parties equally.
MORE THAN 45 ATTORNEYS FROM SEVERAL KEY
PRACTICE AREAS ARE SPECIFICALLY COMMITTED
TO PROVIDING ADVICE AND COUNSEL TO PUBLIC
AND PRIVATE ENTITIES INVOLVED IN THE
DEVELOPMENT, FINANCING, CONSTRUCTION,
OPERATION AND MANAGEMENT OF PUBLICPRIVATE PROJECTS.
Prequin
Target Center (Minnesota
Timberwolves) Bond
counsel to Public Authority
Bloomington Central
Station Project Counsel
to Private Developer
“Offers particular EXPERTISE
in public-private partnerships.”
Streamsong Resort
Counsel to Owner/
Developer
Chambers USA
Bryn Vaaler
Chief Marketing and Professional Development Officer
P 612.343.8216
[email protected]
Jeri Longtin-Kloss
Marketing Communications Manager
30 public-private development
projects
Minnesota Vikings
Stadium Counsel to
Public Authority
Iowa River Landing,
Coralville Marriott
Counsel to City
Target Field Station
(Minnesota Twins)
Counsel to Minnesota
Ballpark Authority
private partnerships using standard development, financing
and contracting tools where appropriate, as well as innovative
rock solid advice
EXPLORE DORSEY AND FIND ENERGETIC, EFFICIENT AND
EXPERIENCED COUNSEL FOR MINING AND NATURAL
RESOURCES ENTERPRISES.
More than 80 Dorsey lawyers are deeply engaged in helping mining, energy and natural
resources clients. We understand the lifecycle of opportunities and challenges you face.
Partner with us to experience business sensibility, industry depth and practical problem
solving in leading geographical centers for mining and natural resources, globally. Our
areas of expertise and service include:
MERGERS & ACQUISITIONS
REAL PROPERTY TRANSACTIONS
PERMITTING & ENVIRONMENTAL COMPLIANCE
PUBLIC, TRIBAL & NATIVE LANDS
CORPORATE AND MINE FINANCE
CORPORATE SOCIAL RESPONSIBILITY/CORPORATE GOVERNANCE
AMLAW
100
RANKED
LAW FIRM
WHO’S WHO
Dorsey partners
are named in the
International Who’s
Who of Mining
Lawyers
LISTED IN
BEST
LAWYERS
& SUPER
LAWYERS
MINING LAW
FIRM OF
THE YEAR
Two consecutive years,
ACQ Magazine in its
ACQ Finance Magazine
Country Law Awards
partnerships that require negotiating and/or legislating creative
new financing or partnership models when projects fail to meet
the criteria established for standard incentives, or when public
and private entities share a common goal and standard project
THOMSON
REUTERS
RANKINGS
#5
U.S. M&A
(Completed)
#6 U.S. Middle
Market M&A
(Announced)
#4
U.S. Small Cap
Market M&A
(Announced)
development tools are insufficient to benefit both parties equally.
COMMERCIAL, CONSTRUCTION & ENVIRONMENTAL LITIGATION
LABOR, EMPLOYMENT, IMMIGRATION & MINE SAFETY
TAX, BANKRUPTCY & RESTRUCTURING
OVER $10 BILLION in deals
45 professionals
Our national practice has been successful in structuring public-
CONSTRUCTION, EQUIPMENT & COMMERCIAL AGREEMENTS
P 612.492.5315
REPRESENTATIVE PROJECTS
RANKED NO. 7 nationally
for the number of known
infrastructure transactions
advised on in the last 3 years.
Prequin
Target Center (Minnesota
Timberwolves) Bond
counsel to Public Authority
Bloomington Central
Station Project Counsel
to Private Developer
Streamsong Resort
Counsel to Owner/
Developer
“Offers particular EXPERTISE
in public-private partnerships.”
Chambers USA
CAPITAL MARKETS & CORPORATE COMPLIANCE
[email protected]
TECHNICAL DUE DILIGENCE
An integrated internal brand campaign launched prior to taking the message
and the new brand to market. Campaign components included a novel video,
brand book, banners, tchotchkes and other tools to help Dorsey people
understand and embrace the firm’s promise.
Photographer: Bob Pearl
Images on this spread were supplied by Getty Images unless otherwise indicated.
6 2015 ANNUAL REVIEW
Dorsey & Whitney LLP 7
BRINKS GILSON & LIONE
D
uring the brand discovery phase (we call it
“Market Compass”), we learned Brinks Gilson
& Lione lawyers were always looking around the
corner for “the way forward”; in other words, if the
product launch was stymied because of similarity,
how could they find “difference”? If the only avenue
to growth was licensing or international distribution in
challenging jurisdictions, how could they grease the
skids? If the obstacle was a straight-up legal barrier,
then how could they go toe-to-toe with the competitor
and win? Dip and feint or stride ahead, the M.O. of
the firm’s lawyers is find “the way forward.”
A bit of housekeeping: The logo also needed
updating, and while we wanted to leverage the
equity of the well-recognized red firm name, we
needed a logo that would stand out against complex
backgrounds, thus the cartouche.
MASTERING THE
POST-AIA UNIVERSE
AT A GLANCE
1917
FIRM WAS FOUNDED
IP
135+
ALL
ASPECTS
OF
LAWYERS, SCIENTIFIC
ADVISORS AND
PATENT AGENTS
33
ADVANCED
SCIENTIFIC
DEGREES
IP LAW, ILLINOIS
TIER 1
2015
CHAMBERS USA
While most law firms were still trying to decipher the America Invents
Act (AIA), our attorneys were involved with some of the AIA’s first
contested proceedings, both in the courts and before the U.S. Patent &
Trademark Office. We are uniquely suited for these proceedings since
they require a strong combination of litigation and technical skills, our
specialty. Indeed, we successfully represented the Petitioner in one of
the biggest Inter Partes Review (IPR) proceedings to date, involving 18
despositions and significant evidentiary and technical issues.
CONCENTRATED POWER
Our litigators focus on intellectual property
disputes only, leading to a depth of
knowledge and experience in this area that
is unparalleled by others. Collectively, we’ve
earned degrees in more than 30 science and
technology disciplines.
STRENGTH THROUGH SIMPLICITY
Our guiding principle in litigation is to
keep it simple and efficient. The technology
and legal principles may be complex, but
to succeed, trial themes need to be clear
and persuasive and developed early in the
case. Discovery needs to be strategic and
purposeful. Our efficiency keeps litigation
costs down for our clients while, at the same
time, achieving success.
MOVE FORWARD IN
INDUSTRY SECTORS
Biotechnology & Pharmaceuticals
Chemical, Energy & Agriculture
Clean and Green Technology
Consumer Goods
Electrical and Computer
Mechanical
Medical Devices
Nanotechnology
THE WAY
FORWARD
IN LITIGATION
SUCCESSFUL
APPROACHES
TO IP DISPUTES
Chicago
Ann Arbor
IP LITIGATION
2013–2016
US NEWS &
WORLD REPORT
Detroit
Indianapolis
Durham
Salt Lake City
No matter what the popular
opinion about print materials
or what we call “foundational
content” (basic service
descriptions), you can’t
escape them. They are useful
because clients demand
something concrete to pass
up the line to management.
Or perhaps only because
professionals need them
to feel equipped to sell. In
either case, make them
good, brief, readable,
compelling, scannable,
powerful. Smart firms ask
us to develop systems they
can use to develop additional
descriptions themselves.
Teach a man to fish…you get
the picture.
Washington, DC
866.222.0112 I brinksgilson.com
IN
ITC
650+CASES
10 YEARS 40+
THE WAY FORWARD IS
INVESTIGATIONS
STRATEGIES
ALIGNED WITH
THE TIMES
The path to successful resolution of intellectual
property disputes has changed in recent
years. The America Invents Act created new
opportunities and procedures for patent
challenges. The ITC is increasingly becoming
the key forum to block importation of infringing
products. Global litigation strategies are topof-mind for every business, demanding a
sophisticated understanding of regulatory,
jurisdictional and evidentiary issues in multiple
legal systems.
Brinks has the legal, technical and advocacy skills to
help you stay a step ahead of your competition in these
challenging times. Our litigators are experienced and
respected in every forum where patent, trademark, copyright
and trade secret rights are contested. We have a track
record of success that is second to none.
INDUSTRY
AT ISSUE
RESULT
BioPharma
Client sought FDA approval of generic version
of the drug, Crestor® (U.S. Market: $5 billion).
Competitor filed Hatch-Waxman action alleging
infringement of patents for methods not recited in
proposed drug label.
Won dismissal of district court action. The Federal
Circuit Court of Appeals affirmed.
Telecom
Client accused of infringing 10 patents declared
essential to cellular communication standards in
two separate ITC proceedings. Complainant sought
to exclude client from U.S. market. More than $1
billion at stake.
ITC found all asserted patents were invalid and/or
non-infringed. The Federal Circuit Court of Appeals
affirmed.
Consumer Goods
Client accused competitor of trademark infringement
in the unlawful importation and sale of “grey
market” goods.
Won multimillion dollar jury verdict after a twoweek trial.
Arbitration
Client accused competitor of misappropriation
of trade secrets, breach of contract and tortious
interference. The matter was arbitrated before a
three judge panel.
Won award of $25+ million after three-week
arbitration trial.
Medical Device
Client accused of infringing four patents relating
to endovascular stent grafts (U.S. Market: $500+
million).
Won summary judgment of non-infringement. The
Federal Circuit Court of Appeals affirmed.
Internet
Client accused competitor of infringing important
trademark relating to search engine.
Won preliminary injunction preventing competitor’s
use of the trademark. The Ninth Circuit Court
of Appeals affirmed. Case later settled for $20+
million.
Consumer Goods
Client accused of infringing patents relating to
alleged method to make tobacco safer (U.S. Market:
$1 billion).
Won jury verdict of non-infringement and invalidity
after five-week jury trial. The Federal Circuit Court of
Appeals affirmed based on non-infringement.
Shutterstock Images
Images on this spread were supplied by Getty Images unless otherwise indicated.
Getty Images and Greenfield/Belser Photography
8 2015 ANNUAL REVIEW
Brinks Gilson & Lione 9
SCIENCE IP
HALL MAINES LUGRIN
S
A
cience IP is… now hang on here, it’s complicated… the official
research service of Chemical Abstracts Service (CAS), the world’s
authority for chemical information, which is itself a division of the
American Chemical Society (ACS). Got that? Science IP is, however, a
multi-million-dollar research business that deserves its own marketing
support. Science IP’s primary audience is patent lawyers, which made
Greenfield/Belser a natural match for the campaign. We had fun with
this. We went to Scotland to find “life size” models of molecules we could
assemble ourselves to create any molecule we chose (within reason!).
The molecules are eye-catching at trade shows. All in all, it’s a delightful
way to profile a very serious service: chemical research.
don’t trust atoms.
they make up
everything!
what’s the most important
rule in chemistry?
don’t
lick the
spoon!
fter opening their doors in 2000, Hall Maines Lugrin quickly
rose to the top as an energy insurance litigation firm with
unparalleled knowledge and experience in energy coverages. As
the firm grew over time, so did their insider’s knowledge of the
industry and their technical expertise in complex commercial
issues and disputes. Today, 18 attorneys strong, Hall Maines
Lugrin enjoys a well-earned reputation as an energy-focused trial
boutique with trial capabilities and litigation skills in handling
high-value, elaborate and thorny commercial cases. The new
brand and website deliver a high-energy presentation of the firm’s
depth and focus in their field.
but we
don’t.
who knows chemistry better than the
world’s authority for chemical information?
Isopropyl alcohol
(CAS RN™ 67-63-0)
With the possible exception of
mixtures including theobromine
(CAS RN™ 83-67-0)
®
Properties
Ph.D. in Synthetic organic chemistry
10 years with CAS
Favorite molecules: theobromine and caffeine,
when combined in a mocha latte
®
Formula for success
• Custom searches and precise results deliver the information you need
• Fast turnaround saves you valuable time
• Reliable pricing gives you certainty over search costs
Official research service of CAS, a division of the American Chemical Society
Official research service of CAS, a division of the American Chemical Society
if H2O is the formula
for water, what’s the
formula for ice?
why are chemists great
problem solvers?
Images on this spread were supplied by Getty Images unless otherwise indicated.
David is holding dimethylsulfoxide
(CAS RN™ 67-68-5)
“I enjoy working with clients
and take pride in being able
to deliver results that lead to
insight that really solves their
IP information needs.”
Ken Hoppe
Science IP Researcher
David Saari
because
they have
solutions!
Science IP Researcher
Corbis Images
H2O
cubed.
Ken is keeping watch over isopropyl
alcohol (CAS RN™ 67-63-0)
®
Official research service of CAS, a division of the American Chemical Society. Call 866.360.0814. www.scienceip.org
Official research service of CAS, a division of the American Chemical Society
®
Official research service of CAS, a division of the American Chemical Society
The glass of ice cubes was supplied by Getty Images. All other images were created and photographed by Greenfield/Belser.
Photographer: Karen Sachar
10 2015 ANNUAL REVIEW
Science IP (Official research service of CAS, a division of the American Chemical Society) / Hall Maines Lugrin P.C. 11
KESSLER TOPAZ MELTZER & CHECK
RUST CONSULTING
K
R
ust Consulting is one
of the nation’s leading
claims administration firms,
having distributed billions
in settlement funds in
thousands of cases for over
35 years. Executing these
transactions accurately
and quickly demands that
everything go right. Rust
knows clients require
precision, speed, security and
the ability to scale quickly.
Highlighting these skills and
sharing a proven track record
are critical. Doing so in a
highly original and engaging
way can make the difference
between the assignment
coming to Rust… or going to
a competitor.
essler Topaz is one of the world’s foremost
advocates in protecting the public against
corporate fraud and other wrongdoing. Kessler Topaz
lawyers have recovered billions on behalf of clients in
class actions, shareholder derivative suits, antitrust
litigation, whistleblower suits and other complex
litigation. The new brand takes shape on a responsive
website that promises fully engaged, informed,
equipped and invested counsel. This is a firm of highly
passionate people who treat client financial interests
like their own—working tirelessly with institutional and
other investors to deliver valuable results. High-quality
photography of Kessler Topaz team members anchors
the new site—as do persuasive proof points, a portfolio
monitoring offer for investors called Securities Tracker
and impressive testimonials from clients and judges.
FULLY
ENGAGED
means BILLIONS recovered on behalf of our clients
Kessler Topaz is one of the world’s foremost advocates in
protecting the public against corporate fraud and other
wrongdoing. Our lawyers regularly take on the foremost
defense attorneys—and win—in class actions, shareholder
derivative suits, antitrust litigation, whistleblower suits
and other complex litigation around the globe. We are
proud to have recovered billions of dollars for our clients.
CLASS ACTION
LITIGATION
FIRM OF THE
YEAR 2012 & 2014
LEGAL INTELLIGENCER
NATIONAL
LAW JOURNAL
PLAINTIFFS’ HOT
LIST 2014
RECOGNIZED AS
LEADERS IN THE
SHAREHOLDER
LITIGATION FIELD
THE LEGAL 500
The Bulletin is a quarterly newsletter
by Kessler Topaz Meltzer & Check
to help institutional investors stay
FULLY
INFORMED
KESSLER TOPAZ WINS $148 MILLION FOR FORMER
DOLE STOCKHOLDERS
Michael C. Wagner, Esquire
As reported in our Spring 2015
newsletter, Kessler Topaz conducted a
nine-day trial earlier this year in the
Delaware Court of Chancery, as colead counsel on behalf of Dole Food
Company’s former public stockholders.
On August 27, 2015,Vice Chancellor J.
Travis Laster issued the Court’s post-trial
opinion and delivered a victory to the
stockholders.
HIGHLIGHTS
Kessler Topaz Wins $148 Million
for Former Dole Stockholders
BNYM Settles Forex Claims For
$504 Million In Restitution To Its
Domestic Custodial Clients
Academic Study Recognizes
Kessler Topaz as a
Top Merger Litigation Firm
Kessler Topaz Recovers $10.75
Million For Former Stockholders
Of GFI Group
KTMC.COM
The Court concluded that David
Murdock, Dole’s long-time controlling
stockholder, and C. Michael Carter,
Dole’s former chief operating officer
and long-time general counsel, are liable
for engineering Murdock’s unfair 2013
buyout of Dole’s public stockholders.
The Court awarded the stockholders
$2.74 per share, or approximately $148
million in total, plus pre-and-post
judgment interest. Kessler Topaz partner
Michael Wagner and associate Justin
Reliford led the firm’s trial team in the case.
In a detailed 108-page opinion,
Vice Chancellor Laster concluded
that Murdock and Carter are jointly
responsible for the harm caused to Dole’s
former stockholders. Among other
(continued on page 18)
BNYM SETTLES FOREX CLAIMS FOR $504
MILLION IN RESTITUTION TO ITS DOMESTIC
CUSTODIAL CLIENTS
Rust Consulting is a thought leader in its industry. Most
“Resources” sections look like Library of Congress
card catalogs. We wanted this to appear closer to the
style of the Harvard Business Review. The eye-catching
difference is remarkable.
Photographer: Matt Stanley
Sharan Nirmul, Esquire
On September 24, 2015, Judge Lewis A.
Kaplan of the United States District Court
for the Southern District of New York
approved a class action settlement between
the Bank of New York Mellon (“BNY
Mellon”) and 1,218 of its domestic
custodial clients who used the Bank’s
automated foreign exchange service,
called “standing instructions,” from 1999
through 2012. Kessler Topaz served as the
court-appointed lead class counsel in the
litigation. Through the settlement, the
Bank’s custodial clients will recover $504
million in hidden foreign exchange fees
that BNY Mellon charged them over the
13-year class period.
The settlement follows four years of
highly contested litigation which Kessler
(continued on page 9)
KTMC-WHISTLEBLOWER.COM
Cheetah by Burkey Belser
Images on this page were supplied by Getty Images unless otherwise indicated.
12 2015 ANNUAL REVIEW
Kessler Topaz Meltzer & Check LLP / Rust Consulting 13
WYATT, TARRANT & COMBS, LLP
WENDEROTH
N
W
on-competition agreements and related disputes
have been a challenge for businesses of all
sizes for decades. Yet, competitive risks in these
areas have become even harder to manage in an age
where critical information and employees are more
mobile than ever. In response, Wyatt organized an
interdisciplinary team of 25+ professionals with IP,
corporate and litigation skills to help clients rise to the
new challenges­—holistically. A multi-media promotional
campaign that includes advertising, speaking, article
writing, new collateral material and new practice area
web pages delivers Wyatt’s views on, and experience
in, competitive risk management. All to protect
business value.
GONE IN
A FLASH?
Wyatt’s Non-Competition, Business
Information, and Trade Secret Protection
team helps prevent critical customer and
competitive business information from
leaving with today’s mobile workforce.
30+
non-compete/trade secret lawyers
40+
trials and immediate injunction
proceedings
$500M+
in damages recovered*
*Results in future
matters may vary.
HAS CRITICAL
COMPETITIVE
INFORMATION
LEFT THE
BUILDING?
Our team protects your bottom line
by identifying and implementing
measures to guard against unfair
competition and trade secret
theft. Our attorneys routinely
draft enforceable, comprehensive
confidentiality, non-competition
and non-solicitation agreements
to provide the maximum level of
protection permitted. We advise
clients on the implementation of
policies and procedures (or the audit
of existing policies and procedures)
that can improve the management
of confidential information in today’s
digital age where proprietary
information can be compromised.
enderoth is an IP firm with one focus—patent prosecution. By taking nothing for granted,
they bring a deeper insight to the patent application process and obtain the strongest,
most valuable patents for their clients. They have successfully procured tens of thousands
of patents and trademark registrations on behalf of their clients in nearly every technology
and business endeavor imaginable. With 19 attorneys, they have created a strong brand for
the firm by focusing only on their core strength. The firm’s new responsive website delivers
the firm’s offerings and focused messaging in a modern package. The new logo and identity
material, developed with the website, reinforce the Wenderoth promise.
PREVENT
COMPETITIVE
ROAMING
NON-COMPETE, BUSINESS INFORMATION
AND TRADE SECRET PROTECTION PRACTICE
Getty Images
GONE IN
A FLASH?
Prevent critical customer and competitive
business information from leaving with
tomorrow’s workforce.
30+
non-compete/
trade secret
lawyers
40+
trials and
immediate
injunction
proceedings
$500M+
in damages recovered*
*Results in future
matters may vary.
PROTECTINGBUSINESSVALUE.COM
THIS IS AN ADVERTISEMENT
14 2015 ANNUAL REVIEW
Getty Images
Wyatt, Tarrant & Combs, LLP / Wenderoth 15
PEPPER HAMILTON
P
epper Hamilton’s old website and
offline marketing tools were, well,
old. Not only was the technology outdated
and hard to use, but the look, feel and
effectiveness of the communications
were considered dark, bland, word-based
and unreflective of the quality of the
expanding national firm. The new site was
developed by Nylon Technology in a great
partnership between Pepper Hamilton
marketers, Nylon and the strategy/design
team at Greenfield/Belser.
To learn about Pepper
Hamilton’s 125th
anniversary, site visitors
can scroll through a novel
and modern timeline
of the firm’s milestone
achievements. New short
videos of Pepper Hamilton
professionals are also
sprinkled throughout
the timeline on topics
such as diversity, shared
values, firm expansion and
more. Many of the videos
double as content for new
practice pages on the
main website.
The power of Pepper Hamilton is the
central theme of the communications,
and delivers many key messages.
New elements include a homepage
featuring strategic focus areas mixed
with attributes of the firm’s service style
and culture. A new insight center has an
editorial approach to content and looks
and feels like a contemporary business
news page. Biography pages introduce
all new photography and designs that
make the bios similar to microsites.
The Greenfield/Belser team shot and
produced the 600+ bio photos, along
with 15 videos of Pepper Hamilton people
speaking on a variety of topics.
Images on this spread were supplied by Getty Images unless otherwise indicated.
Online, Pepper Hamilton now delivers substantive information graphically with
visual communications designed for scanning readers. Offline, there is more of the
same: sharp new sponsorship ads, email templates and a lateral recruiting pitch
book—sampled below­­—complete the brand refresh.
Photographer: Greenfield/Belser
Photographer: Greenfield/Belser
16 2015 ANNUAL REVIEW
Pepper Hamilton LLP 17
this little piggy has a new website
CONTACT
NEW ENGLAND
Joe Walsh
Principal
207.553.9030
[email protected]
MID-ATLANTIC
Burkey Belser
President
202.420.7540
[email protected]
MIDWEST
Kim Proxmire
Strategist
614.873.3101
[email protected]
FAR WEST
Erika Ritzer
Principal
202.420.7542
[email protected]
visit greenfieldbelser.com to discover a fresh face on an old friend
Greenfield/Belser is a national leader in brand strategy and design for professional services
firms. For over 30 years, our designers, copywriters, account executives, web developers and
media strategists have tapped the latest research to create integrated branding and marketing
campaigns for over 450 professional services clients. greenfieldbelser.com