P1 SuperStock P1 AquaX

P1 SuperStock
P1 AquaX
The next generation of
motorsport has arrived
Glamour, adrenaline, speed and entertainment
Racing, the way racing was meant to be
NATIONAL TO GLOBAL RACING
National Champions
Wo rld Champio ns
THE SPORT
P1 SuperStock is the next
generation of motorsport
One Boat, One Engine, One Champion
…the odds are even
Parity is at the heart of P1 SuperStock
racing and as such, it is the pilots who
make the difference between winning
and losing and not the team budget.
It allows for the national champions to
compete against each other and crown a
true World Champion.
2012/13 Racing Seasons
P1 SuperStock UK & P1 AquaX UK
May – September
P1 SuperStock USA & P1 AquaX USA
April – September
P1 SuperStock UAE & P1 AquaX UAE
February – April
P1 SuperStock World Cup
November 2013
P1 AquaX
P1 AquaX is an endurance jet-ski
championship for sit-down craft only.
At selected venues, P1 AquaX racing
compliments the P1 SuperStock event,
providing a significant event spectacular.
“I’ve raced at 130mph, but nothing compares
to the thrill and skill of racing the P1 Panther at
70mph, deck to deck with 10 other boats.”
“This is what racing is all about”
Livorsi Racing Team
2012 P1 SuperStock USA
HOST AND SPONSOR VALUE
Tourism, Press, Broadcast,
Digital, Activation,
Promotion and Association
Once we understand your business
needs, we create a bespoke plan to
ensure you get the most out of your
partnership with us. P1 measures
and evaluates all our partnerships
using independent experts.
“Our partnership with P1
has allowed us to engage
with audiences that we
wouldn’t otherwise have
access to”
Title Sponsorship of National Series
Media Equivalency
Event
Signage,
$42,000
Apparel,
$222,000
TV Graphics,
$384,000
Boat
Branding,
$258,000
$906,000 valuation and breakdown based on
2012 P1 SuperStock UK championship
Data provided by REPUCOM
$2.5m in Local Economic
Impact per P1 Event
Marketing Director
Edox Swiss Watches
Facilities
Supplies
Media and
Telecomms
Transport
KPMG: 2008
Hotels &
Hospitality
BOAT SPONSORSHIP
BOAT SPONSORSHIP
Naming rights and branding (to include
driver apparel) of one race boat in the
P1 SuperStock National series
Use of your racing boat for client
entertaining at race event weekends
(your clients in the actual race boat,
going around the race track) as well as
non-race weekends
Hospitality on and off the water at
selected ‘Grand Prix of the Sea’
weekends, including full weekend
activity (e.g. dinner with race teams,
experience rides, wet pit tours,
hospitality during races and more)
Dedicated team webpage within
p1superstock.com
You will be integrated in to the media
strategy, which includes social, digital
and traditional media
Royalty free access to all still imagery
from events
Driver
Apparel,
$28,000
Single Boat Sponsorship
Media Equivalency
Boat
Branding,
$275,000
Data provided by REPUCOM
TV Graphics,
$275,000
$578,000 valuation and breakdown based
on a single boat sponsorship in the P1
SuperStock UK 2012 championship
SERIES SPONSORSHIP
SERIES SPONSORSHIP
Designation of ‘Official Partner’ to the
P1 SuperStock National series
Naming rights and branding to the P1
SuperStock National series
Naming rights and branding (to include
driver apparel) of one race boat in the
P1 SuperStock National series
Use of your racing boat for client
entertaining at race event weekends
(your clients in the actual race boat,
going around the race track) as well as
non-race weekends (see image )
Hospitality on and off the water at
selected ‘Grand Prix of the Sea’
weekends, including full weekend
activity (e.g. dinner with race teams,
experience rides, wet pit tours,
hospitality during races and more)
Boat sponsor locations
Series sponsor locations
Event branding at all P1 SuperStock
National events, including branding on
all participating boats
20 x 30 second adverts in the P1
SuperStock National series broadcast
Logos and links on website as well as
dedicated team and donations page
Royalty free access to all still imagery
from events
Media, marketing and PR strategy
integration, which includes social,
digital and traditional media (focusing
predominantly on facebook, web,
twitter and local print, television and
radio)
P1 AND THE ENVIRONMENT
Breaking new ground on the
water
To outsiders, the words "powerboat
racing" and "going green" might seem
to be at odds, but with its high profile
and use of advanced technology P1 has
the ability to highlight issues, engage
new partners and help develop
solutions to a variety of challenges.
P1 recognises the need and embraces
the value of protecting the
environment and conserving natural
resources. Within motorsport there is
increasing sensitivity to the
environment and Powerboat P1 has
implemented a proactive strategy
across the business.
P1 sees its role as being a catalyst to
speed development in the marine
industry, to provide a promotional
platform for the communication and
enhanced adoption of next-generation
technologies and impact spectator
behaviour at events.
By confronting the environmental issue
head-on, P1 is taking the high ground
and engage the marine industry
proactively.
P1 launched the P1 Marine
Foundation in 2010, with the aim of
educating and developing awareness
for the marine environment. The
Foundation is involved in all relevant
strategic decisions at P1.
—
The P1 Panther’s engine has been
awarded the Clean Air Technology
Excellence Award
—
Environmental Impact Assessment
(EIA) template set up for all events,
including a recycling programme.
This template is completed and
assessed after every event to
establish where the event can be
improved – environmentally
—
P1 sends its participants regular
newsletters entitled ‘Footprint’
which act as an educational and
awareness tool as well as
distribution of upcoming initiatives
—
At only 0.55kg of CO2 emissions
per boat, P1 SuperStock is one of
the greenest motorsports
POWERBOAT P1 MANAGEMENT
London, UK
P1 USA
Greenville, NC. USA
POWERBOAT INDIA
Mumbai, India
POWERBOAT UAE
Dubai, UAE