the fastweb tv monthly magazine

Transcription

THE FASTWEB TV MONTHLY MAGAZINE
System Comunicazione Pubblicitaria –Direzione Marketing & Rapporti Editoriali MD/mc – Milano, dicembre 2008
THE FASTWEB TV MONTHLY MAGAZINE
THE MAGAZINE THAT SWITCHES YOU ON
The Fastweb TV Guide distributed to 100,000 subscriber families.
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ON! – mirrors the way that viewers enjoy FASTWEB TV
content: “on demand”.
Unlike traditional TV there are no listings and programmes are
available at all times at a click of the remote control.
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THE MAGAZINE THAT SWITCHES YOU ON, because
viewers create their own personal TV listings, with maximum
freedom of viewing choice.
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THE PRODUCT
THE MAGAZINE THAT SWITCHES YOU ON
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IT IS A MAGAZINE because, as well as the TV listings,
it has a section packed with features, popular columns and
interesting news relating to the worlds of CINEMA AND TV
AS WELL AS
travel
sport
health
technology
lifestyle
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EFFICACY OF THE MEDIUM
THE
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THREE STRENGTHS OF ON!:
HIGH QUALITY TARGET AUDIENCE
Families that subscribe to Fastweb TV belong to the higher classes (urbane, high
disposable income, higher social class) and are very interested in technology.
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ESSENTIAL TOOL
To enjoy Fastweb TV (opportunity to see) consulting ON is imperative
(unlike other TV and Sky guides).
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RELEVANCE AND SYNERGY OF CONTENT
The TV guide features are an excellent shop window for companies
to describe their initiatives, also editorially speaking.
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HIGH QUALITY TARGET
NUMBERS
Average circulation:
QUALIFIED subscribers:
110,000 copies
98,000 copies
National distribution, above all in the cities
Lombardy
Piedmont
Liguria
Veneto
Emilia Romagna
Lazio
Campania
Puglia
31.9%
9.3%
5.5%
5.1%
10.1%
23.1%
11.9%
3.3%
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HIGH QUALITY TARGET
FASTWEB TV CUSTOMER PROFILE
AGE
FW Cust. base
FAMILY COMPOSITION
FW Cust. base FW TV
ITALY
Single
11%
9%
24%
Family no children
17%
15%
20%
Family with children 66%
71%
LEVEL OF EDUCATION
FW Cust. base
Basic
FW TV
ITALY
24%
24%
51%
High Sch. 46%
45%
38%
University 28%
29%
11%
FW TV
ITALY
20-35
21%
15%
29%
35-55
50%
51%
35%
55 plus
28%
33%
36%
PROFESSION
56%
Entrepreneurs:
Managers:
Office workers:
Retired:
Students:
Craftsmen:
Housewives:
Other:
FW TV
34%
14%
31%
12%
4%
4%
1%
0%
Source: Publisher
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ITALY
19%
11%
35%
7%
7%
4%
13%
4%
HIGH QUALITY TARGET
FASTWEB TV CUSTOMER PROFILE
In relation to the Italian population and FASTWEB’s total customer base,
FASTWEB TV customers are predominantly:
YOUNG FAMILIES WITH MORE THAN
ONE CHILD
WITH SUPERIOR LEVEL OF
EDUCATION AND INCOME
HIGH QUALITY TARGET
WITH INTEREST IN TECHNOLOGY
Source: Publisher
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KEY TOOL
NOT A TRADITIONAL TV GUIDE
CONSULTING ON IS IMPERATIVE
The objective of the programme guide is to OUTLINE to FASTWEB TV customers the main
highlights of the month, whether this be new programmes or particularly relevant content.
In fact, all content on FASTWEB TV is available on demand at all times, and is therefore not
tied to a fixed television schedule.
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Content is divided up into themed areas (films, children etc.) and the
specific features of the brands present on FASTWEB TV (ONtv and Rai
Click) are maintained within each area.
As regards the films on demand, as well as the highlights of the month,
there is also a list divided according to genre that indicated all available
content.
Some space is given over to content suppliers with whom partnerships
and channels are shared (e.g. SKY, Cartoon Network, Espn Classic,
Fastkids, Planeta Junior).
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KEY TOOL
PROGRAMMES WATCHED BY FASTWEB TV CUSTOMERS
Editorial mix of typical videos on demand (100% = Videos on demand viewed)

News & Sport
3%
Film
9%
Fiction (Soap)
13%

Documentari
5%
Intrattenimento
6%
Musica
13%
170,000 STBs installed, 130,000 with at least one
Pay TV package
21% penetration on the active base of residential
customers
Cartoni ani.
51%

30 videos on demand per video customer/month
15 programmes on demand
5 PVR videos
9 REPLAYtv videos
1 film purchased (actual buyers: 3.5
purchases/month)
Up to 500,000 games per month
The FASTWEB video on demand platform provides around 3.5 million videos in unicast per
month.
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RELEVANCE AND SYNERGY OF CONTENT
FEATURES
EXCELLENT SHOP WINDOW FOR COMPANIES
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Cinema and TV – news, close-ups, interviews with the stars of cinema and TV.
Music - with the concerts of the month.
Interview of the month.
History – a light-hearted look at the past.
Techno – news from the web, video games and all the latest from the world of technology.
Children – features that will appeal to our little ones.
The edges of reality – features on the myths and legends of our time.
Culture – books and art.
Sport – in-depth features on the main sporting events of the month.
Food and health.
Travel – in-depth feature every month.
Every article relates to programmes available on FASTWEB TV, providing further information on the issues
covered.
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WHY ADVERTISE
A CONTAINER FOR ADVERTISING AIMED AT A CONSUMER-FAMILY TARGET
CONTACT WITH A SELECT, YOUNG AND
PARTICULARLY ADVANCED PUBLIC.
HIGHLY QUALIFIED SUBSCRIBERS.
READERS INCLINED TO MAKE PURCHASES.
FAMILIES THAT KEEP AN EYE ON
TRENDS AND FASHIONS.
CULTURED.
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RATES AND TECHNICAL DATA
FORMATS
4-colour rate
Back cover
Inside back cover
Inside front cover
Inside front cover + page 3
Full page
24,880.00
16,170.00
18,660.00
31,100.00
12,440.00
COST PER COPY: € 0.90
GLOSSY PAPER: 65 g/sq.m glossy paper
COVER: Mayrata glossy paper, 150 g/sq.m.
FREQUENCY: monthly –
FORMAT: 19.7 x 27.4 cm (trim size)
BINDING: staple bound
MATERIAL REQUIRED: 1 file in PDF format version 5 max, CMYK, 300 dpi images, crop marks in the corners.
DELIVERY: Il Sole 24 ORE System Ufficio Impaginazione Periodici
II° piano - Via Monte Rosa, 91- 20149 Milano
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