Play link a Champion - Icon Events International

playlikeaChampion.nl
The online footballquiz platform of the Netherlands
Clubs and federations are engaging fans through new media in a positive way
Passive fan
Active fan
Member
Clubs, federations and sponsors are using social media
to engage fans in a positive way!
Example - Roda JC community
Communities
Example: NBA memberships for extra features
Memberships for extra features
Example: Dutch National team membership for extra features
Memberships for extra features
Example: AC Milan fotoblogging
Fotoblogs
Goal of the social platforms
Goal of the social platforms
1. Read about their club
2. See their heroes, latest news, behind the scenes
3. Talk and communicate with other fans about their club,
sharing opinions and knowledge!
4. Be part of their club
5. Show(-off) their knowledge and relationship with the club
Knowledge as a binding factor for social networks
Knowledge as a binding factor for social networks
Want
to know!
Use this ‘knowledge’
to further engage fans!
Show off what
they know
Pretend
to know
Gaming
Use gaming to feed the fans’ hunger of knowledge’
•
Gaming as a tool to further engage fans
•
Current games that clubs/federations use:
• Fantasy leagues / management games
•
Betting
•
Virtual football
•
Community games like habbo.nl
•
Quizzes: a potential successful tool
Successfactors for Play like a Champion
Intensive research resulted in 6 successfactors for an
online quiz platform
1.
2.
3.
4.
5.
6.
“Showing off” with knowledge ✔
Different levels of knowledge ✔
Competitive elements ✔
Interactive ✔
Community (stimulation) ✔
Simple to play ✔
Play like a Champion club- and federation platform
PLAC Quiz Portals
Federation
format
Clubformat
Case: playlikeaChampion.nl
The online footballquiz platform of the Netherlands
What is Play like a Champion?
Play like a Champion
• An online footballquiz community
• Live multiplayer footballquizzes against other online fans
• More than just a game, it’s a:
• Footballquiz competition
• Community
• Play for great prices!
• Club/competition icon as the virtual quizmaster
Homepage
Explanation of
site and
button for
free registration
Demo games
Advertorial
Prizes to be won
Best players of
the day
Registration
Quick
registration
or connection
with existing
database
Game lobby
Tabs for
different
gametypes
The quizstadiums,
divisions,
names of
players already
in-game,
stake,
play,
Ad your content to increase the fans’s experience!
Adding footages increases the experience!
N.B. Let fans pay (VIP) to play these kind of games
Hall of fame
Show-off
with your
knowledge!
Community
Player profile
Community - Trophy Room
Community
Game statistics
Community - Football favourites
Avatar module
Clubportal case: Feyenoord
Clubportal Feyenoord
Numbers
playlikeaChampion.nl
Players profile
Players profile playlikeaChampion.nl
• Email adresses are confirmed/double opt-in
• 95% is male
• 80% of registrations fills in age
• Av. Age is is 24 (77% of registrations is older than 18)
• Over 85% fills in favourite Dutch footballteam
• 70% fills in amateurclub
Age distribution
Younger than 15
15 till 18
18 till 25
25 till 30
30 till 49
49+
10%
13%
41%
16%
18%
2%
Figures
Figures playlikeaChampion.nl
•
•
•
•
•
Av. registration% of total new unique visitors
Av. number of games per registered player p.m.
Av. number of games per unique visitor p.m.
Av. monthly pageviews per unique visitor
Time spent per unique visitor per session
Total number of fans
Total number of registrations - year 1
Percentage
25%-52%
22
5
25
19min.
2.000.000
82.500
4%
Revenue models
Revenue alternatives
4 possible revenue alternatives
1. Virtual money
2. Advertising / Sponsoring
3. Real money
4. VIP-membership
Marketing of the platform
Use existing clubmedia to communicate and explain
Use existing club media to communicate and explain
Registration percentage up to 52%
Use existing online media to communicate and explain
Use online media to communicate!
‘Crossmedialize’ your platform!
TV show on your club TV?
Why not let fans
qualify online
for a live game
on Club TV!
Re-use
your unique
club content!
Play the game LIVE with guests before the match
Boardgame
Sell the game as a BOARD GAME in your store
The footballcantine Quiz
Or make it a ‘Pub Quiz’ format
Future of the platform
Work in progress
Inegrate with existing open socials (facebook)
Integration with Open Socials
- Play against friends
- ‘Show what you know’ in widgets
Inegrate with existing open socials (facebook)
Play the quiz on your mobile!
Play the game LIVE inside the stadium!
Other sports!
Easy to translate into other sports!
Final thoughts
Multimedial social networks seems the new
way of anchoring fans.
Every day we are surprised by the potential
of this new medium! It’s just the
beginning.