HC Fribourg-Gottéron

HC Fribourg-Gottéron SA: End-to-end mobile solution
Swiss champions of
customer interaction.
For its 75th anniversary, the HC Fribourg-Gottéron ice hockey team
treated itself to the runner-up position in the 2012/2013 season.
Away from the rink, the team leaves the competition far behind –
the traditional club scores points with its fans with free wireless
Internet and the interactive content platform.
Raphaël Berger
CEO of HC Fribourg-Gottéron SA/
Gottéron MJ Sàrl
Our solution partner:
The initial situation: A new customer
experience needed to be created.
When the games get underway in the
Saint-Léonard ice rink, HC ­Fribourg-­
Gottéron’s stadium is usually sold out
– with around 7,000 fans there to
cheer their team on. The club wanted
to provide these fans with another
attraction in addition to the thrilling
action on the ice – something that had
not been available at any other stadium until now: Free wireless access to
the Internet and a content platform
that would allow the fans to identify
even more strongly with their club.
The solution:
Intelligent power play for fans.
Swisscom and its partner ID Mobile
presented HC Fribourg-Gottéron with
a solution that is unique in Switzerland. Throughout the entire stadium
premises, fans, club employees and
media professionals can easily use the
Internet via free wireless access. Following simple authentication using an
SMS code, they can surf at high-speed
using their mobile devices. The fast
Internet access forms the basis for the
ID Mobile content platform. Here,
the club provides its fans with exciting
opportunities – with their smartphones, they can easily take part in
competitions, access the latest information and order club merchandise.
With Business Numbers (voice, SMS/
MMS) and easyPay, Fribourg-Gottéron
is also striking out in new directions
when it comes to invoicing. Fans pay
for purchased items easily with their
mobile invoice.
Customer benefits:
A through pass to great business.
«We have created a new attraction
for our fans», says Raphaël Berger happily. «At the very first game after the
free wireless Internet access was
activated, more than 1,000 spectators
requested the SMS code for logging in.
Swisscom bears the cost for all investments in the wireless network itself –
we pay a monthly fixed price that also
includes operation and maintenance.
With the content platform, we are
closer to our fans and generate additional income – and this all without
any additional administrative effort as
our customers automatically pay for
their purchases via mobile invoicing.
This pioneering project is the future –
for next season, we are developing
special offers for the platform and will
also be selling online advertising space
to external partners.»
Further information can be found at
www.swisscom.ch/corporatebusiness
en 06/2013 
«We wanted to offer our
visitors a new attraction –
and we have done so!»