the case study in pdf - NEC Display Solutions of America

Case Study
Dimensional Innovations kicks a game-winner
at Lucas Oil Stadium with NEC displays
Quick Facts
Facility: Lucas Oil Stadium
Location: Indianapolis, Indiana
Challenge: Create an interactive environment
for fans to experience football
firsthand, while involving a
national sponsor
Solution: 40” MultiSync LCD4020,
46” X461UN and 52” MultiSync
LCD5220
Date: Beginning August 2008
After the Indianapolis Colts were set to move in the brand
new Lucas Oil Stadium, owned by the City of Indianapolis,
the team wanted to create a branded, interactive area
within the venue to support corporate sponsorships with
the team and the National Football League. The bare
10,000-square-foot space needed a leading integrator to
design the realistic sporting environment, and Kansas-based
Dimensional Innovations (DI) was up to the challenge.
DI is an award-winning, multi-disciplinary firm taking ideas
through design, fabrication and installation. Its mission is
to translate its customers’ visions into reality by utilizing
its full-service team of project developers and managers,
designers, engineers, artists and fabricators. The company,
which prides itself on creating the unachievable, has
proven experience in various market segments, including
cinemas, casinos, retailers, restaurants, hotels, hospitals,
entertainment venues, museums, zoos and libraries.
Lucas Oil Stadium is a seven-level facility with a
retractable roof that seats up to 70,000 for both
indoor and outdoor events. It covers 1.8-million square
feet, features 137 corporate suites, two club lounges,
meeting rooms and two exhibit halls. The stadium is
home of the NFL’s Indianapolis Colts and hosts major
conventions, exhibitions, tradeshows and NCAA basketball
competitions.
The Challenge
Faced with the challenge of a new, empty facility, DI began
its planning with a core mission to defy standards and
involve stadium visitors. DI had a vision of an interactive
environment that communicated information and
streamed videos through digital signage.
“It’s not enough to create static spaces anymore,” said
Jennifer Corwin, marketing coordinator for DI. “The space
brings relevance for a new generation of consumers who
are hungry for higher stimulation.”
The “Final Drive” 3D virtual game-play, located in Lucas Oil Stadium, uses a 3x3 video wall comprised of 40” NEC LCD4020 displays,
along with four additional screens mounted above to provide instructions. Using gestural recognition technology, this game allows fans
to make plays and throw for touchdowns as the quarterback.
necdisplay.com
Key influences for the entrance were
mainly aesthetics such as thin bezels and
a crisp, eye-catching picture to attract
the fans. After discovering that plasma
displays were not versatile enough
and LED displays weren’t available
at the time, DI began considering
LCD technology. DI previously had a
positive experience with NEC products
in past projects with good results
and considered NEC one of the best
providers in the industry.
One of the jaw-dropping additions to
the stadium is a custom centerpiece
light sculpture, comprised of six
LCD5220 displays, creating a chandelier
effect. Each screen displays corporatebranded content in different intervals
so no two screens are alike at once. The
mesmerizing structure captivates fans
as they enter the stadium, compelling
them to pause during the walk to their
seats for a few seconds of awestruck
interaction with digital signage.
The Solution
DI’s team of project managers and
engineers worked together to create an
environment that seamlessly links to the
Internet by providing instant connectivity
through phone downloads, streaming live
content and touchscreen kiosks. Another
area of the corridor contains two 2x2
TileMatrix™ video walls comprised
of LCD4020 displays. These video
walls are used to showcase advanced
technologies through commercials direct
from stadium sponsors.
Most remarkably, the 3D virtual gameplay called “Final Drive” is comprised
of nine 40” LCD4020 displays in a
3x3 video wall. Two of these gaming
systems allow football fans to instantly
become a part of the team by making
plays as the quarterback and helping
to score touchdowns through gestural
recognition technology. Four LCD4020
displays are mounted above each
interactive game. Two of the displays
provide instructions for the 3D game,
and the others show a live feed of the
interactive game as it is being played.
This award-winning area of the stadium
continues to be covered by media
outlets for its unique way of involving
fans with the game and the team’s
sponsors.
The installation has been so well-received
that DI is designing and installing two
additional video walls in August 2010.
Each 2x2 video wall is comprised of
X461UN displays with ultra-narrow bezels
for a polished aesthetic to complement
the dazzling Sprint advertisements that
circulate on the screens.
“The reaction from fans has been
phenomenal,” said Justin Wood, vice
president of business development
for DI. “We were able to interactively
portray corporate brand messaging
while also representing their
sponsorships. The limits of traditional
signage were pushed by constructing
an engaging environment that
immerses each fan in the gameday
experience.”
“The ability to brainstorm, design and
implement a total package for the
Lucas Oil Stadium is what Dimensional
Innovations is all about,” said Wood.
“We thrive on challenging tasks, like
incorporating a national sponsor into a
professional arena. Developing solutions
that work well, look interesting and get
the message across is our ultimate goal.
NEC’s large-screen LCD displays helped
us achieve that for the project.”
DI’s team was inspired by NEC’s
professional-grade product line,
which can be used endlessly
throughout the stadium’s events,
games and tradeshows. Looking for
an aesthetically pleasing, industrialstrength display, DI chose NEC’s 40”
NEC MultiSync LCD4020, 46” X461UN
and 52” MultiSync LCD5220 models
for interactive and eye-catching digital
signage, totaling 48 displays.
The stadium captivates fans with
its unique use of NEC LCD displays,
including a custom centerpiece light
sculpture featuring six 52” screens
(shown in center and bottom).
MultiSync is a registered trademark and TileMatrix
is a trademark of NEC Display Solutions.
NEC Display Solutions
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